La Revista Binacional Special Edition: CHCC 2025

Table of Contents

Julian

Veronica Corona Letter.

David Betancourt Letter.

A partnership built on purpose.

CHCC Executive Committee & CHCC Board of Directors. Foundation Board of Directors. Chamber Directory.

Rise Entrepreneurial Program.

Rise Cohort. Past Chairs.

About CHCC.

California Dreaming. The story of latinos shaping the Golden State.

California Business Policy Summit Unites Leaders for Change.

CHCC Advocacy Success Story.

Procurement Programs.

Economic and Legislative Outlook. Policy Perspectives.

CHCCF Foundation.

Business Development, Technology and Sustainability Programs. Organization Capacity Development Program & Procurement Programs.

CHCC Annual Convention. About CAPS.

CAPS Past Cohort Gallery. Access to capital.

SBA Gala shines a spotlight on Sacramento’s brightest entrepreneurs.

Impact Report. “Empowering small businesses and driving California’s economy”.

CHCC Over the years.

CHCC Team.

Latinos… and stem education.

Latino Excellence. What does it mean exactly?

Is your website ADA Compliant?

CHCC Gallery.

How is your network you best asset?

DIRECTORY:

Co-Founders:

Regional

EDITOR’S LETTER / CARTA DEL EDITOR

Dear community,

It is with great pride and excitement that we present this special edition of La Revista Binacional, dedicated entirely to celebrating the legacy, leadership, and impact of the California Hispanic Chambers of Commerce (CHCC).

For decades, CHCC has served as a vital bridge for Latino entrepreneurs, business leaders, and professionals across California. Its tireless advocacy, commitment to economic empowerment, and investment in future generations have shaped a stronger, more inclusive business landscape—not just in California, but nationwide.

In these pages, you’ll discover the stories of perseverance, innovation, and community that define our collective journey. From the inspiring voices of small business owners to the bold vision of the CHCC leadership, this issue is a tribute to those who turn challenges into opportunities and dreams into legacies.

As a publication rooted in the celebration of Latino excellence, La Revista Binacional is honored to amplify the work of CHCC and all who uplift nuestra comunidad. We hope this edition inspires you, connects you, and reminds you that our strength lies in unity.

Thank you, Julian Canete, Veronica Corona, Gema Gonzalez, and the whole team and staff for your support and for trusting us with this project.

Thankfully, Gina Dewar - La Revista Binacional

ESPAÑOL

Estimada comunidad,

Con gran orgullo y entusiasmo presentamos esta edición especial de La Revista Binacional, dedicada íntegramente a celebrar el legado, el liderazgo y el impacto de las Cámaras de Comercio Hispanas de California (CHCC)

Durante décadas, la CHCC ha servido como un puente vital para emprendedores, líderes empresariales y profesionales latinos en toda California. Su incansable defensa, compromiso con el empoderamiento económico e inversión en las generaciones futuras han forjado un panorama empresarial más sólido e inclusivo, no solo en California, sino en todo el país.

En estas páginas, descubrirá las historias de perseverancia, innovación y comunidad que definen nuestra trayectoria colectiva. Desde las inspiradoras voces de los pequeños empresarios hasta la audaz visión del liderazgo de la CHCC, este número es un homenaje a quienes convierten los desafíos en oportunidades y los sueños en legados.

Como publicación arraigada en la celebración de la excelencia latina en ambos lados de las fronteras, La Revista Binacional se enorgullece de difundir la labor de la CHCC y de todos aquellos que impulsan nuestra comunidad. Esperamos que esta edición los inspire, los conecte y les recuerde que nuestra fuerza reside en la unidad.

Gracias a Julián Cañete, Verónica Corona, Gema González y a todo el equipo por su apoyo y por confiar en nosotros para este proyecto.

Agradecidamente, Gina Dewar - La Revista Binacional

About Gina Editor-In-Chief & Co-Founder

Proud mother of two amazing kids and one adorable Yorkie, I call beautiful San Diego home. With a business degree from UABC, I’ve spent over a decade in media, writing for La Voz and other publications in Mexico and the U.S. My binational background shapes the stories I help bring to life, connecting and inspiring our community.

Contact me on: gina.dewar@larbmedia.com @ginadewar at Instagram linkedin.com/in/gina-dewar-5945b1b2

Dear Friends and Colleagues,

Since its founding in 1978, the California Hispanic Chambers of Commerce (CHCC) has proudly represented California’s emerging ethnic small businesses and communities. What began as a coalition of local leaders advocating for greater Hispanic representation in state government employment and procurement opportunities has become the nation’s largest regional business organization for emerging small businesses. With over 130 Hispanic and diverse chambers of commerce and business associations, we represent over 1.8 million emerging small businesses. The CHCC and the CHCC Foundation have driven economic growth, championed procurement opportunities, and influenced policies that uplift and empower all of California’s communities.

Our vision remains clear as we look to the future: we will continue to be the most trusted advocate for California’s small businesses and expand opportunities for the next generation of entrepreneurs and leaders. In the coming years, the CHCC and the CHCC Foundation are committed to increasing access to capital and procurement opportunities by strengthening our relationships with federal, state, and local partners, as well as with corporate America. We aim to increase procurement and contracting opportunities for California’s emerging small businesses.

We will also expand and diversify our small business success and development programs to equip small businesses and future entrepreneurs with the tools and knowledge needed to thrive in an evolving economy. By broadening our network of local chambers and partners, we aim to enhance access to small businesses, foster collaboration, and ensure that our advocacy reflects the voices of the communities we serve. Furthermore, we strive to increase the market share, increasing the economic impact of California’s emerging businesses by promoting innovation, providing technical resources, and connecting them with growth opportunities.

The CHCC and CHCC Foundation are primary hubs for advocacy, education, and empowerment, ensuring California’s emerging business community has the necessary resources to compete and succeed. We are committed to shaping policies that strengthen California’s economy and protect the interests of small businesses. We will continue to build connections, create opportunities, and drive economic prosperity for those we serve.

Your partnership and support are essential to our future. Your commitment to the CHCC and CHCC Foundation fuels our work and ensures that California’s emerging small businesses and communities remain a powerful force for economic growth and positive change in our state.

The road ahead is bright, and with your support, we will keep turning opportunities into success stories for California’s emerging businesses.

With deep gratitude

Julian Canete President & CEO

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Dear Friends and Colleagues,

As Chairwoman of the Board, my vision is clear: to be a beacon of light so bright that it illuminates the path to success; not just for today’s entrepreneurs, but for generations of leaders to come. I believe that “your network is your net worth,” and I am committed to ensuring that the California Hispanic Chambers of Commerce remains the place where those networks grow, opportunities are created, and legacies are built.

Since joining the CHCC Board in 2016, I have been deeply honored to serve this incredible organization along with some amazing leaders and witness the powerful impact we have made across our business community. Over the years, I have seen how our chamber has become a catalyst for growth, a voice for advocacy, and a trusted resource for thousands of Hispanic entrepreneurs throughout California.

This year, I am especially proud of the launch of our R.I.S.E. Entrepreneur Program (Results, Innovation, Scaling & Efficiency) an initiative designed to empower entrepreneurs to scale their businesses strategically, innovate with confidence, and achieve measurable results. Congratulations to our inaugural cohort for their dedication and commitment to rising to new levels of success.

Equally inspiring is our youth program, CAPS (Creating A Path to Success), which reflects our deep commitment to nurturing the next generation of leaders. Through CAPS, we are helping young people develop critical skills, build confidence, and prepare to take their place as the future of our business community for over 20 years. Together, through programs like CAPS and R.I.S.E., we are laying the foundation for a stronger, more inclusive economy where Hispanic businesses and future leaders continue to thrive.

I extend my heartfelt gratitude to our President & CEO Julian Canete, our dedicated staff, our board members, and our sponsors for their tireless efforts and support. And to our members: I encourage you to engage fully in all that CHCC has to offer; connect, collaborate, and let us walk alongside you on your journey to success.

It is the greatest honor of my professional journey to be align with my purpose and serve as your Chairwoman of the Board. I am deeply grateful to all the CHCC Chairmans of the board who came before me for creating a path that allows us to build on their legacy. It is also a privilege to stand alongside my fellow board members who are passionate, dedicated leaders whose commitment continues to inspire me, as we witness the incredible impact our collective work has on thousands of entrepreneurs across California.

Together, we will keep Building Connections | Creating Opportunities while lighting the way for others to follow.

With gratitude and purpose, Veronica Corona

Chairwoman of the Board- California Hispanic Chambers of Commerce CEO- MV Crown Enterprises Inc.

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Dear Friends and Colleagues,

It’s with great excitement and heartfelt pride that I welcome you to the 46th Annual Statewide Convention of the California Hispanic Chambers of Commerce (CHCC)! We’re thrilled to be gathering in Pomona this year under the powerful theme, “Building Connections, Creating Opportunities.”

Each year, this convention brings together an incredible community— Hispanic and diverse business owners, entrepreneurs, corporate leaders, public officials, and community advocates—all united by a shared mission to grow, learn, and uplift one another. Over the next few days, prepare to be inspired, empowered, and energized by dynamic speakers, insightful workshops, and countless opportunities to collaborate and connect.

Since the launch of our Foundation in 2008, the CHCC Foundation (CHCCF) has remained focused on its core mission: “To create, develop and provide education and economic development programs to increase leadership for CHCC and for its members.” Through partnerships with more than 125 local and regional chambers and organizations, we continue to expand opportunities for our communities across California and beyond.

One of the highlights of this year’s event is our Creating A Path to Success (CAPS) program—something close to my heart. Focused on education, innovation, and community impact, CAPS provides students with opportunities to develop essential leadership skills, engage in collaborative projects, and explore forward-thinking topics. The program connects students with experienced mentors and professionals - like yourselves - helping to build strong networks that support their personal and professional growth. Through CAPS, students are not only gaining knowledge but actively contributing to the future of business and community leadership.

None of this would be possible without the generous support of our sponsors, partners, and volunteers. Your commitment helps us drive our mission forward and make a lasting impact year after year.

So, take full advantage of this incredible gathering—make new connections, share your story, learn from one another, and let’s continue building pathways to success together.

On behalf of the entire CHCCF Board of Directors and staff, thank you for being here. We’re so glad you’ve joined us.

Let’s make this our most impactful convention yet!

With gratitude and excitement, David Betancourt

Chairman,

California Hispanic Chambers of Commerce Foundation

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We are proud to sponsor the California Hispanic Chambers of Commerce Annual Statewide Convention

A Partnership Built on Purpose

How the California Hispanic Chambers of Commerce Helped La Revista Binacional Thrive

By: La Revista Binacional

From the very beginning, the CHCC embraced our vision, not only as a publication but as a movement to highlight the Latino experience in a powerful, authentic way. Through their network, resources, and unwavering belief in what we were building, they became a catalyst for our expansion.

When La Revista Binacional first launched, our mission was clear: to create a bilingual, binational platform that celebrated Latino achievement, promoted cross-border collaboration, and connected businesses and communities across the U.S. and Mexico. What wasn’t as clear at the time was exactly how we would amplify our reach and form the kind of partnerships that could help us grow. That’s when the California Hispanic Chambers of Commerce (CHCC) came into the picture.

At the center of this support has been Julian Cañete, President and CEO of the CHCC. Julian understood that La Revista Binacional was more than just a magazine—it was a cultural bridge and a business connector. He saw the potential for our stories, interviews, and coverage to spotlight the entrepreneurial spirit and community leadership that the CHCC has been championing for decades. His leadership opened doors, introduced us to opportunities, and consistently reminded us that collaboration is at the heart of progress.

Through the CHCC, we forged relationships with companies that have been instrumental in our growth. From day one, corporate leaders like T-Mobile, Square, UPS, and the Meruelo Group believed in our mission. Their support went beyond advertising or sponsorship— they invested in our vision of representation, economic empowerment, and cultural pride. Each of these companies has played a unique role in helping us expand our reach, improve our production quality, and extend our distribution to key events and communities.

T-Mobile brought innovation and connectivity, aligning perfectly with our mission to bridge communities. Square offered tools and resources that empowered small businesses we feature and serve. UPS helped us get our publication into more hands, ensuring our stories traveled far and wide. The Meruelo Group, with its strong commitment to Latino media and entrepreneurship, championed our presence at key business gatherings.

The CHCC’s annual conventions became a cornerstone for La Revista Binacional. These events gave us a platform to showcase our work, connect with entrepreneurs and corporate leaders, and celebrate the successes of the Latino business community.

Every handshake, every story shared, and every partnership formed at these gatherings became part of our journey.

Today, as we look at the trajectory of La Revista Binacional, we know that our success is not a solo story. It’s a shared achievement, born from collaboration, trust, and the belief that Latino voices deserve to be heard on both sides of the border. the next generation of Latino leaders.

The California Hispanic Chambers of Commerce— and leaders like Julian Cañete and his whole team (special thanks to Gema González and Lauryn Knapp), have been more than allies; they have been family. And with the continued support of our partners, we are proud to keep telling the stories that matter, building bridges, and inspiring the next generation of Latino leaders.

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CHCC EXECUTIVE COMMITTEE

CHCC BOARD OF DIRECTORS

Veronica Corona Los Angeles, CA

Julian Cañete Sacramento, CA

Marcus Gomez Sacramento, CA Parliamentarian (At-Large) Dennis King San Jose, CA

(At-Large) Sylvester Aguilar Stockton, CA

CHCC General Counsel

Lisa Blanco Jimenez Stockton, CA

Inland Empire Region Chair Sylvia Duarte Palmdale Vally, CA Northern Region Chair Leo Callejas Fair eld, CA Southern Region Chair Eddie Marquez Orange County, CA

Central Region Chair Jay Tamsi Bakers eld, CA

Chair Emeritus Bob Gutierrez Stockton, CA Central

Sonia Arreguin Fresno, CA

Brenna Butler Gutierrez Stockton, CA

Gabriela Mello Bakers eld, CA

Inland Empire Region Director Richard Sandoval Menifee, CA

Southern Region Director Elizabeth Martinez Downey, CA

Inland Empire Region Director Benito Barrios San Bernardino, CA

Northern Region Director Mayra Perez San Jose, CA

Central Region Director Brenda Rejamand Sacramento, CA

Southern Region Director Christina “Kiki” Lizarraga Long Beach, CA

Northern Region Director Yajaira V Rubio Machado Vallejo, CA

Ramon, CA

CHAMBER DIRECTORY

SOUTHERN REGION

Alhambra Chamber of Commerce

Asian Business Association of Orange County

Asian Business Association of San Diego

Black Chamber of Orange County

Brea Chamber of Commerce

CA Latino Business Institute

Camarillo Chamber of Commerce

Cerritos Chamber of Commerce

Chingona Community

Coalition of California Chambers - Orange County

Diversity Business Forum of SABAN

East Los Angeles Chamber of Commerce

Filipino American Chamber of Commerce of Orange County

Greater Santa Barbara Hispanic Chamber of Commerce

Hispanic Business Association of Paso Robles

Huntington Beach Chamber of Commerce

Latin Business Association

Latino Chamber of Commerce of Compton

Los Angeles Area Chamber of Commerce

Los Angeles Latino Chamber of Commerce

Los Angeles Metropolitan Hispanic Chamber of Commerce

Multicultural Business Alliance

National Diversity Coalition

National Latina Business Women Association

National Latina Business Women Association - Los Angeles

National Latina Business Women Association- San Diego

Oceanside Chamber of Commerce

Orange County Hispanic Chamber of Commerce

Orange County Hispanic Youth Chamber of Commerce

San Diego County Hispanic Chamber of Commerce

San Juan Capistrano Chamber of Commerce

Santa Ana Chamber of Commerce

Santa Barbara South Coast Chamber of Commerce

Santa Clarita Valley Chamber of Commerce

Santa Maria Valley Chamber of Commerce

South Gate Chamber of Commerce

Southern California Black Chamber of Commerce

Southern California Hispanic Chamber of Commerce

US Latino American Chamber of Commerce

US Mexico Chamber of Commerce

Ventura Chamber of Commerce

Veteran & Diversity Supply Council of NVCC

INLAND EMPIRE REGION

Antelope Valley Hispanic Chamber of Commerce

Asian Business Association Inland Empire

Black Chamber of Commerce of Inland Empire

Camara de Comercio Hispana de San Bernardino

Colton Chamber of Commerce

Greater Coachella Valley Chamber of Commerce

Greater Corona Hispanic Chamber of Commerce

Greater Riverside Hispanic Chamber of Commerce

Hispanic American Chamber of Commerce

Indian Wells Chamber of Commerce

Inland Empire Regional Chambers

CITY

Alhambra

Orange County

San Diego

Anaheim

Brea

Santa Barbara

Camarillo

Cerritos

La Habra

San Juan Capistrano

Laguna Niguel

Los Angeles

Orange County

Santa Barbara

Paso Robles

Huntington Beach

Montebello

Compton

Los Angeles

Santa Fe Springs

Los Angeles

West Covina

Marina del Rey

Pasadena

Los Angeles

Chula Vista

Oceanside

Ladera Ranch

Ladera Ranch

San Diego

San Juan Capistrano

Santa Ana

Goleta

Santa Clarita

Santa Maria

South Gate

Duarte

La Verne

Cerritos

Los Angeles

Ventura

Vista

CITY

Palmdale

Corona

San Bernardino

San Bernardino

Colton

Indio

Corona

Riverside

Cathedral City

Indian Wells Ontario

CHAMBER DIRECTORY

INLAND EMPIRE REGION

La Camara de Comercio del Valle de Pomona

Latin Chamber of Commerce Las Vegas

Moreno Valley Hispanic Chamber of Commerce

National Latina Business Women Association - Inland Empire

North American Pallet Association IE

Ontario Hispanic Chamber of Commerce

Palm Springs Chamber of Commerce

Perris Valley Chamber of Commerce

Pomona Chamber of Commerce

Riverside County Black Chamber of Commerce

Southwest Hispanic Chamber of Commerce

Temecula Valley Chamber of Commerce

The Association of Health Organization Entrepreneurs (TAHO)

CENTRAL REGION

African American Chamber of Commerce of San Joaquin

Conference of Asian American Professionals

CAL Asian Chamber of Commerce

California Black Chamber of Commerce

California Department of Veteran Affairs

California Mexican American Veterans Memorial Foundation

California Urban Partnership

Central California Hispanic Chamber of Commerce

Central Valley Asian American Chamber of Commerce

Citrus Heights Chamber of Commerce

Comerciantes Unidos Stockton

Elk Grove Chamber of Commerce

Fresno Area Hispanic Foundation

Fresno Metro Black Chamber of Commerce

Greater Modesto Chamber of Commerce -

Greater Reedley Chamber of Commerce

Greater Sacramento Vietnamese American Chamber of Commerce

Greater Stockton Chamber of Commerce

Hispanic Chamber of Commerce of Northern California

Ihub San Joaquin County

Kern County Hispanic Chamber of Commerce

Lodi Chamber of Commerce

Merced County Hispanic Chamber of Commerce

Merced County Indian Chamber of Commerce

North State Hispanic Chamber of Commerce

Ripon Chamber of Commerce

Sacramento Black Chamber of Commerce

Sacramento Hispanic Chamber of Commerce

San Joaquin County Hispanic Chamber of Commerce

Slavic American Chamber of Commerce

South Modesto Businesses United

Stanislaus Hispanic Chamber of Commerce

The California African American Chamber of Commerce

The Northern California Peruvian Chamber of Commerce

Tracy Chamber of Commerce

Tulare Kings Hispanic Chamber of Commerce

Yuba-Sutter Chamber of Commerce

CITY

Pomona

Las Vegas

Moreno Valley

Rancho Cucamonga

Rancho Cucamonga

Ontario

Palm Springs

Perris

Pomona

Riverside

Rancho Cucamonga

Temecula

Ontario

CITY

Stockton

Citrus Heights Stockton

Fresno

Yuba City

CHAMBER DIRECTORY

NORTHERN REGION

Bay Area Salvadoran American Chambers of Commerce

Camara De Comercio Agrupación Del Norte De California

Conectando Latinos

Gilroy Chamber of Commerce

Greater Eureka Chamber of Commerce

Hispanic Chamber of Commerce of Contra Costa County

Hispanic Chamber of Commerce of Marin

Hispanic Chamber of Commerce Silicon Valley

Hispanic Chamber of Commerce Sonoma County

Hispanic Chambers of Commerce San Francisco

Latin American & Caribbean Business Chamber of Commerce

Latino Committee/San Mateo Chamber

Latino Tax Professionals

Lake County Chamber of Commerce

Livermore Valley Chamber of Commerce

Nicaraguan American Chamber of Commerce Northern California

Oakland African American Chamber of Commerce

Oakland Latino Chamber of Commerce

San Francisco African American Chamber of Commerce

San Francisco Filipino American Chamber of Commerce

San Leandro Chamber of Commerce

San Mateo Chamber of Commerce

Silicon Valley Black Chamber of Commerce

Solano Hispanic Chamber of Commerce

Windsor Chamber of Commerce

CITY

San Francisco

San Jose

Roseville

Gilroy

Eureka

Walnut Greek

San Rafael

San Jose

Santa Rosa

San Francisco

San Francisco

San Mateo

Salinas

Lakeport

Livermore

San Francisco

Oakland

Oakland

San Francisco

Walnut Greek

San Leandro

San Mateo

San Jose

Fairfield

Windsor

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The RISE Program’s structured, month-by-month approach combines in-depth business assessments, personalized coaching, and focused strategies across vital growth areas. From financial optimization and branding to leadership enhancement and operational scaling, our program ensures participants walk away with a practical, long-term growth plan tailored for success.

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RISE COHORT

Fabiola Perez Top Klean Services Inc. Sacramento, CA

Soto Cloud Rider Network Solano Beach, CA

Erica Cervantes The Packaging Connection Inc. San Jose, CA

Raul Padilla MB Carpet & Janitorial Inc. Monterey, CA

James Escudero Incan Project Development Group Inc. Glendale, CA

Ruiz Isaias Ruiz Insurance Agency Inc. Bakersfield, CA

Medina KEG Cleaning Services, Inc. Fairfield, CA

Julio Lopez Cadre Landscape Inc. Inglewood, CA

Ferrel Clearmatrix Los Angeles, CA

Sanchez A-N-C Cold Storage Construction Inc. Bloomington, CA

Alcaide Prowess Utility Group Inc. Temecula, CA

ERA Valley Pro Realty Visalia, CA

SoCal

Company National City, CA

San Jose, CA

CHCC Chairwoman, MV Crown Enterprises

COHORT ADVISORS

Isaias

Carlos

Karina

Veronica Corona

Karla Sandoval Founder and CEO, Wake Up and Unleash

Julian

Miguel E. Lopez Underpinning Specialists

Silvia Anderson Nature’s Lab School Carmichael, CA

Christine

Adrian Castillo

Demolition

Tatiana Pacheco Andrea’s Healthy Kitchen El Monte, CA

Jose

Hector Martinez

Maria Velez The Cleaning Lady Inc. Visalia, CA

1978–1982

Sacramento, CA: Frank Garcia

1982–1985

Los Angeles, CA: Sergio Banuelos

PAST CHAIRS

1990–1991

Oakland, CA: Joe Partida

1999–2000

San Jose, CA: Alex Torres

1985–1987

Stockton, CA: Roy Jasso

1991–1996

San Francisco, CA: Manuel Rosales

2000–2001

Orange County, CA: Raul Medrano

1987–1990

Fremont, CA: Armando Morlos

1996–1999

Stockton, CA: Andrew Ysiano

2001–2005

Sacramento, CA: Melinda Guzman

2005–2007

Orange County, CA: Henry Mendoza

2012-2013

Los Angeles, CA: Ernesto Gutierrez

2007–2011

Sacramento, CA: Kenneth Macias

2013–2014

Sacramento, CA: Kenneth Macias

2015-2019

Fontana, CA: Frank Montes

2019-2023

Stockton CA: Roberto Gutierrez

2011-2012

Sacramento, CA: Roy Perez

2014–2015

Vacaville, CA: Manuel Cosme

2023-Present

Los Angeles, CA: Veronica Corona

ABOUT CHCC

The California Hispanic Chambers of Commerce (CHCC) and its 125+ Hispanic and diverse chambers and business association members represent the interests of over 950,000 Hispanic-owned businesses in California. The CHCC serves as the voice of California’s diverse small business community, bringing the issues and needs impacting Hispanic and diverse small businesses and communities to the forefront of California and National economic agendas.

The CHCC focuses its proactive education, advocacy, and empowerment efforts on programs and policies that answer and meet the needs and priorities of California’s diverse small businesses and Hispanic community. As the nation’s leading regional Hispanic and diverse business organization, the CHCC has been the voice for Hispanic and diverse business owners in California for over forty years. From its inception, the CHCC has been committed to fostering economic growth that creates and sustains prosperity for the benefit of California’s economy and our communities.

MISSION STATEMENT

Advocacy, Leadership, Education, and Economic Advancement for California’s Hispanic Market and Small Business Community.

VALUES

• Integrity: transparency, accountability, honesty, and upholding strong ethics.

• Collaboration: teamwork, building partnerships, and connecting businesses.

• Diversity: inclusiveness in industries, cultures, and communities.

• Leadership: business leaders and stewardship.

• Excellence: quality, continuous improvement, and achievement.

• Passion: fierce dedication to work and community.

• Innovation: creativity and entrepreneurial mindset to embrace new ideas.

CHCC History

In 1978, a group of local Hispanic chamber leaders from throughout California convened to discuss the lack of representation of Hispanic businesses in state government. These leaders also recognized the need for an organization that could effectively represent California’s rapidly growing number of Hispanicowned companies.

For over forty years, the CHCC has actively promoted the economic growth, development, and interests of California’s more than 950,000 Hispanic-owned businesses.

Today, the California Hispanic Chambers of Commerce is the largest regional Hispanic and ethnic business organization advocating and educating diverse small businesses nationwide. Through its 125+ chambers and business association members, the CHCC provides advocacy, education, and empowerment programs to California’s Hispanic and small business communities.

PURPOSE

• To promote, support, and encourage the advancement and development of Hispanic and minority-owned businesses;

• To provide an organizational forum for the exchange of ideas, information, technical assistance, procurement opportunities, and any other form of business opportunities that enhance the Hispanic and minority business communities;

• To develop a program of advocacy in order to inform and educate elected Hispanic and minority business communities in California;

• To foster unity and communication between organizations, corporations, and individuals who support the goals and objectives of the CHCC.

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California Dreaming: The Story of Latinos

Shaping the Golden State

When most people think of California, they picture palm-lined boulevards, sun-drenched beaches, and Hollywood dreams. But behind the golden light and Pacific breeze lies a deeper story — one written in Spanish long before it was ever spoken in English. The Latino story in California is not one of arrival, but of presence. It is the story of roots that stretch far beyond statehood, and of a community that continues to shape the culture, economy, and identity of the Golden State.

More than 15 million Latinos now call California home, making up over 40% of the state’s population — the largest of any racial or ethnic group. In 2014, Latinos surpassed whites as the largest demographic group in the state. A decade later, that shift is more than a statistic; it’s a defining force behind everything from politics and business to food, music, and education.

But the Latino presence in California isn’t new. The first Spanish-speaking settlers arrived in the late 1700s, when California was still a remote outpost of the Spanish Empire. Missions, ranchos, and pueblos were established across what is now Southern and Central California, with many modern cities — Los Angeles, San Diego, San Jose — tracing their origins to these early communities. After Mexico won independence from Spain in 1821, California became a Mexican territory, and it remained so until the Treaty of Guadalupe Hidalgo in 1848, when it was ceded to the United States.

Even after the transition, the Mexican influence didn’t disappear — it adapted. Spanish surnames remained etched on street signs. Mexican culture blended with American ideals. And Latinos, particularly Mexican Americans, found themselves both shaping and surviving a state that offered both promise and hardship.

Throughout the 20th century, Latinos in California faced discrimination, language barriers, and systemic exclusion, from segregated schools to racially restrictive housing covenants. Yet at every turn, they resisted and organized. The Bracero Program brought waves of Mexican laborers to California’s fields during World War II. In the 1960s, César Chávez and Dolores Huerta, through the United Farm Workers movement, gave voice to those same agricultural workers — a legacy that still inspires grassroots activism today.

Fast forward to the present, and the influence of Latinos in California is undeniable — and growing stronger.

Economically, Latinos in California generate over $800 billion annually in total economic output, according to the 2024 Latino GDP Report from UCLA. If California Latinos were their own economy, they would rank as the world’s fifth largest Latino GDP, behind Brazil, Mexico, Spain, and the U.S. as a whole. Latinos are driving small business growth, dominating the service and construction industries, and emerging as leaders in sectors like tech, media, healthcare, and higher education.

Education remains a key battleground, but progress is real. According to the Public Policy Institute of California, more Latinos than ever are graduating high school and enrolling in college. UC admissions data for 2024 showed Latinos representing nearly 38% of admitted California freshmen — a historic high. While disparities still exist, especially for first-generation students, the upward trend signals a generation increasingly prepared to lead.

Culturally, the Latino impact on California is impossible to ignore — it’s in the language, food, fashion, and music. From the rise of reggaetón and regional Mexican music on mainstream radio, to the fusion cuisines served up in L.A.’s hottest food trucks, Latino culture is not a niche in California; it’s a pulse. The crossover success of artists like Peso Pluma and Becky G, the global influence of Mexican-American designers, and the popularity of Día de los Muertos festivals across the state reflect the seamless way Latino identity blends with California cool.

Politically, Latinos are flexing their influence, though challenges remain. In 2022, Latinos made up nearly 30% of registered voters in California. Leaders like Alex Padilla, the state’s first Latino U.S. Senator, and Rob Bonta, the first Filipino-American Attorney General, are part of a more diverse political landscape that Latinos helped shape. Still, representation hasn’t fully caught up. Despite making up over 40% of the population, Latinos hold fewer than a third of state legislative seats. Bridging that gap remains critical for future equity.

Perhaps most remarkable is the generational confidence emerging across the Latino community. The children of immigrants are now doctors, lawyers, journalists, entrepreneurs, and elected officials. Many are bilingual, bicultural, and global in their outlook. They don’t just navigate between two worlds — they create new ones. They honor their parents’ sacrifices while dreaming even bigger for their own futures.

Still, the story of Latinos in California is not without complexity. The community remains vulnerable to immigration policy shifts, economic inequality, environmental injustice, and underrepresentation in high-income careers. Many Latino families live in zip codes hardest hit by climate change, gentrification, and rising housing costs. For all the visibility and momentum, systemic barriers persist.

But if history is any indication, Latinos in California do not wait for permission to belong — they build, they advocate, they transform. From the legacy of the missions to the marches of Delano, from the barrios of East L.A. to the boardrooms of Silicon Valley, Latinos have not just contributed to California’s story — they are the story.

As California looks toward the future — greener, more diverse, more interconnected — it is the Latino spirit that will continue to light the path. A spirit of resilience. A belief in family and faith. A legacy of hard work, reinvention, and pride. And above all, a deep love for this land that has always been more than a destination. For millions, California es hogar — home.

California Business Policy Summit Unites Leaders for Change

The California Business Policy Summit (CBPS) is the leading legislative conference for California’s small businesses, Hispanic communities, and diverse communities. This summit provides a unique opportunity for participants to engage with and learn about the critical issues affecting California’s economic growth. Attendees will interact directly with policymakers, community leaders, and political insiders dedicated to addressing and resolving the state’s challenges.

The annual summit serves as an essential platform for businesses and community leaders to understand the legislative, public policy, and political issues impacting the state. The summit will focus on significant concerns and propose solutions to policymakers that promote California’s economic development.

Participants will attend legislative briefings, engage in meetings at the State Capitol, and network during social activities. The CBPS brings together leaders to shape the future of business and empower our communities through effective advocacy and collaboration.

As the entrepreneurial landscape continues to evolve, it is essential for Hispanic and diverse business and community leaders to actively participate in shaping public policy. The CBPS allows diverse business and community leaders to engage with and influence policymakers on issues crucial to the success of California’s small business community.

The mission of the CHCC is to empower diverse small businesses by addressing the challenges that define our community’s resilience. The CBPS provides a platform for confronting these issues, fostering collaboration, and driving meaningful change. By participating in discussions, attendees can influence the decisions that affect small businesses and communities.

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CHCC Advocacy Success Story

Vernon Transportation Overcomes Pandemic Setbacks

Vernon Transportation Co., a longtime supporter of the San Joaquin County Hispanic Chamber and the California Hispanic Chambers of Commerce (CHCC), is a family-owned trucking company that faced a near-crisis during the pandemic. Originally founded by John Aguilar and now led by Gregg Wilson, the company was eager to modernize its fleet through California’s Truck Standard Replacement and Trade-Up Programs—vital initiatives designed to help fleet owners replace older diesel trucks with cleaner models.

But what should have been a win-win for both business and the environment nearly became a devastating financial loss. In 2019, Vernon Transportation applied for grants to replace five trucks, receiving full approval in early 2020. Mr. Wilson promptly signed all contracts and returned them to the Air District. Yet, due to pandemic disruptions and remote work, two of those contracts sat unsigned on a desk for nearly six months. Unaware of the delay, Wilson moved forward, ordering the trucks and trading in his older models to meet program timelines and dealership terms.

When the dust settled, only three of the five grants were honored. The remaining two were denied on a technicality: the trucks were purchased 40 days before the delayed contracts were fully executed—a gap caused entirely by administrative slowdowns during COVID-19.

Facing a $200,000 financial gap that threatened the company’s future, Wilson turned to the CHCC network for help. Thanks to the advocacy of CHCC leadership and collaboration with the California Air Resources Board (CARB), CHCC helped elevate Wilson’s case to key decision-makers. Persistent communication and negotiation efforts ensured Vernon Transportation’s voice was heard, ultimately allowing for the recovery of funding that was nearly lost to bureaucratic delay.

This success not only safeguarded Vernon Transportation’s operations but reinforced the importance of strong advocacy and partnerships between business owners, chambers of commerce, and government agencies— especially during unprecedented times. The CHCC remains committed to ensuring that small and Hispanicowned businesses receive equitable support as they navigate California’s regulatory landscape.

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Procurement Programs

• State Government Procurement (AB 2019)

State Government 25% Procurement Goal

• GO156 Procurement

Investor-owned utility procurement goals

• Certification and Certification Process

California Small Business Certification

CPUC Clearing House Certification (Utilities)

NMSDC Certification

SBA (8)(a) Program

• Matchmaking Program

Annual Convention

In-person Elevate sessions

• Elevate – Procurement Program

CHCC’s procurement program is designed to support small and diverse businesses.

Elevate aims to provide training and opportunities for diverse businesses to participate and be competitive in the procurement process.

Specific concentration area of the CHCC Procurement programs:

• AB 1392

Hospital Supplier Diversity

The AB 1392 Forum aims to educate hospital procurement and legislative leaders, as well as Local Chamber of Commerce leadership and procurement subject matter experts, about the process of submitting reports to the Department of Health Care Access and Information (HCAI). The forum will also focus on how Local Chamber leaders can onboard small business members to take advantage of opportunities and the role the Chamber plays in advocacy and procurement.

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Economic & Legislative Outlook

The CHCC’s Legislative and Economic Forecast brings together economic and legislative leaders from throughout California, offering specific and reliable insights into next year’s economy and legislative issues impacting our economy and our diverse and small business communities. The annual forecast provides a timely look at California’s economic trajectory and the economic and legislative trends shaping California’s economic and political landscape for the coming year.

Public, private, and nonprofit participants will engage in dynamic panel discussions to identify policy and market-based solutions to some of California’s most significant economic and policy challenges.

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Policy Perspectives

California faces great challenges that we will meet only by working together. With each Administration and Legislative session come new opportunities for cooperation and progress.

The California Hispanic Chambers of Commerce stands ready to work with policymakers on both sides of the aisle, and regulators on urgent and comprehensive action to ensure economic growth and a strong California economy.

Access to Capital

It is fundamental for business of all sizes to have access to capital when they need it. Hispanic businesses, especially small businesses, do not want to be reliant on government programs as the sole means of business and personal loans. It is important to have a healthy private sector loan market not only for those with good credit, but also for those with credit scores that are less than prime. We support legislation and regulation that expands credit opportunities so long as there is full disclosure to the borrower regarding terms, it is a regulated product, it provides the opportunity to build credit, and the interest rate and fees reflect the risks associated with the borrower. We oppose legislation that restricts private sector loan options.

Affordable Housing

The CHCC promotes policies that enhance the affordability and availability of housing. Ensures policies for land use are being implemented to ensure that California can achieve its Sustainable Communities Strategies’ goals without impeding new commerce, industry, and housing opportunities.

Artificial Intelligence

The CHCC acknowledges artificial intelligence’s (AI) transformative potential in driving business innovation, efficiency, and growth. We support policies that encourage responsible development and deployment of AI, especially in ways that help small businesses remain competitive. The CHCC promotes open innovation while ensuring safeguards are in place to prevent misuse and discrimination. We advocate for balanced regulations that encourage the ethical use of AI without stifling entrepreneurship or innovation and discourage imposing excessive compliance and regulatory burdens on small businesses.

Economic Development

The CHCC supports legislation that improves job creation, expansion, and retention through specific efforts in addressing issues of lending discrimination to minority businesses, marketing, neighborhood development, small business start-up development, technology transfer, real estate development, state procurement, economic development, and workforce investment.

HealthCare

The CHCC supports efforts to reduce the cost of health insurance and increase the number of workers who have health insurance. Health care reform must provide for adequate grants, tax benefits and other means to improve the affordability and access of health care for Hispanic business owners. Any reform must also address the disparities in coverage often seen in Hispanic communities.

Immigration

The CHCC supports efforts to enact comprehensive reform of immigration laws. CHCC recognizes that proposed reforms are the purview of the U.S. Congress and the Federal Executive Branch.

The CHCC supports advocacy efforts at all levels of government that encourage immigration reforms that will help our diverse small business community and immigrant families that are trying to improve their quality of life in the pursuit of the American Dream.

Insurance

Access to affordable and comprehensive insurance coverage is crucial for business stability and growth. The CHCC advocates for legislation that ensures equitable access to various forms of insurance for small businesses, including business, property, health, and liability insurance. We promote the development of competitive insurance markets that offer flexible options designed to address the unique risks encountered by small and emerging enterprises. Furthermore, we oppose regulations raising insurance costs without enhancing coverage or improving risk management practices.

International Trade

The CHCC supports the expansion of international trade and investment, fair and equitable market access for California products, and elimination of disincentives that impede the global competitiveness of California business.

Privacy & Cybersecurity

As digital transformation accelerates, protecting sensitive business and customer data has become more critical than ever before. The CHCC advocates for policies that shield small businesses from cyber threats while ensuring compliance requirements are clear, reasonable, and not overly burdensome. The CHCC supports scalable cybersecurity solutions tailored for small enterprises and promotes educational initiatives to help businesses understand best practices for data protection. Additionally, privacy regulations must balance consumer rights and business operations, ensuring compliance costs do not disproportionately burden small businesses.

Procurement and Contracting

The CHCC supports policies that encourage small business participation and competition for government contracts. Doing business with the government can be a complex and daunting task. Government contracting provides opportunities for Hispanic businesses to expand into new markets.

The CHCC supports policies that encourage small business participation and competition for government contracts, and programs that provide technical assistance for small business to compete for state contracts and opportunities.

Regulations

The CHCC supports proposals and actions aimed at regulatory fairness, reform, and relief for all business. The CHCC supports policies that provide for opportunities for new technologies and innovation that help prepare our businesses for success in today’s economy. Regulations are necessary; however, they need to be fair, efficient, predictable and accountable, with common sense rules that are fairly applied.

Tobacco Products

The sale of tobacco has been part of our economy for countless years. Many small Hispanic businesses sell tobacco products as part of their total sales through convenience stores and small markets where a substantial amount of their revenue comes from tobacco products. We recognize that tobacco, like a lot of other products people consume, is not without detrimental health effects; however, that is the consumer’s choice. We support policies that encourage tobacco harm reduction products to ameliorate the harmful health effects of tobacco. We oppose unreasonable taxation on existing tobacco products that unfairly targets tobacco consumers, impacts the licensed retailers of tobacco products, and results in a “black market” underground economy that has proven difficult to enforce and increases youth access.

Taxes

California is an excessive cost of living state in part driven by our tax structure. We rely heavily on personal income tax which depending on our economy, creates significant highs and lows.

The Hispanic businesses would be significantly affected if their property taxes were increased at a higher rate than other property. We oppose attempts to create a “Split Roll” property tax taxing business at a higher rate. Tax incentives for other types of taxation can prove effective when targeted to meet a particular objective. We, in general, support such policies.

Transportation

The CHCC recognizes the need for road repairs as commercial entities and the public more heavily use our roads. The CHCC supports the improvement of commuter and public transportation systems.

Unemployment Insurance

The CHCC advocates for reforms to California’s unemployment system to ensure it is sustainable, efficient, and supportive of employers and employees. We support policies that prevent excessive cost increases for small businesses while maintaining essential protections for workers during economic downturns. We encourage transparent and fair proposals aimed at reducing the insolvency of the Unemployment Insurance (UI) Fund, ensuring its solvency without disproportionately affecting small businesses.

Water

Climate change is going to be with us for many years to come. This reality brings with it very dry conditions and years with higher-than-average rainfall. Water conservation, although important, is not a substitute for expanding upon our water infrastructure. If our economy is to thrive and flourish for future generations, we need additional water storage as a critical component to our water infrastructure.

Workforce Development

The CHCC supports legislative efforts in partnerships and programs that provide skill development training and business support. This includes career pathways programs and workforce development educational opportunities at community colleges, state universities, and local non-profit job training providers throughout California.

The CHCC supports legislation that expands educational opportunities, work-based learning opportunities, urge financial aid tuition assistance to low- income high school students to make a successful transition to postsecondary education and encourage implementation of programs to assist English language learners.

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Partnering to create opportunities

We are proud to sponsor the 46th Annual California Hispanic Chambers of Commerce Statewide Convention. Bank of America continues to invest in our communities to help create jobs and fuel economic opportunity. Whether it's supporting organizations like the California Hispanic Chambers of Commerce or lending to small businesses and entrepreneurs, we're committed to keeping California healthy, strong and connected.

To learn more, visit us at bankofamerica.com/about

CHCCF Foundation

The CHCCF was created and incorporated in 2008 and is a 501(c) (3) nonprofit public benefit corporation. The Foundation was established to identify funding opportunities for the educational and economic development programs of the CHCCF and supported organizations.

Mission: “To create, develop and provide education and economic development programs to increase leadership for CHCC and for its members.”

The primary charitable purposes of the CHCC Foundation are:

• To create, develop and provide educational and economic development programs to increase adult leadership for CHCC and its members.

• To provide scholarship opportunities for qualified students to attend educational institutions to study business and economic development.

• To attract and receive contributions of cash, securities and property of any other kind or description from individuals, corporations and other business or governmental entities to establish and maintain the Foundation’s funds.

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Business Development Programs

• CA Hispanic SBDC Regional Center

The CHCC Small Business Development Regional Center (SBDC) offers a wide range of services to support entrepreneurs and small business owners. The CHCC provides services in the thirty-six (36) Northern California counties.

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BizRecon – Veterans’ Business

Development Program

BIZ Recon is a business development program for Veterans by Veterans. The program offers educational and technical assistance statewide to veteran entrepreneurs, their families, and servicedisabled veterans. BizRecon provides business success programs and delivers the program based on a cultural understanding of veterans.

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Programa Hispano

Programa Hispano is a strategic initiative of the CHCC, designed to drive inclusive economic development and entrepreneurial growth across California. The program prioritizes promoting business resilience, job creation, and long-term economic sustainability within Hispanic and diverse business communities.

Serving both urban and rural regions, Programa Hispano delivers targeted, data informed support services to small business owners— especially those in underserved and historically marginalized communities. By offering no-cost, confidential, and culturally responsive business consulting, technical assistance, and access to capital resources, the program ensures equitable participation in

Capital Readiness Program

The CHCC Capital Readiness Program (CRP) is designed to equip entrepreneurs and small business owners with the tools, knowledge, and resources needed to access funding and grow their businesses.

The CHCC’s “CRP” provides Capacity Building: Technical assistance to develop scalable and investable businesses, Access to Capital: Connections to lenders, grants, loans, and venture capital and Access to Networks: Linkages to mentors, peers, coaches, and industry experts.

Technology Programs

•

Tech Champions Series

The Tech Champions engaging program educates individuals and businesses on technology, its uses, impact, issues, and economic importance. The program also focuses on developing an individual’s technical skills and knowledge of various technology trends and applications.

Sustainability Programs

• PowerSavers Program

PowerSavers is a statewide initiative that helps residents and small businesses reduce their energy consumption and lower their utility bills. Participants are educated on how they can help reduce stress on the grid and contribute to a more sustainable energy future for California.

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Organization Capacity Development Program

Inspire

An ongoing training program for Chamber and CBO leaders, offering mentorship, leadership training, and networking opportunities. Participants engage in virtual and in-person sessions, covering topics like chamber management, leadership development, and industry trends. Programming is also developed for a chamber of CBOs’ specific needs.

CHCC Online Chamber Organiza/onal & Leadership Development Program The CHCC Online Chamber Organizational & Leadership Program has been developed in partnership with Pacific Oaks College CHCC) to improve the overall leadership and operational effectiveness of all CHCC Chamber and CBO Board Members and Operational Managers, and the Small Business Entrepreneurs they support as part of the CHCC and local Chamber mission. The ultimate beneficiaries of this program are the small business entrepreneurs, communities, and local economies that will benefit from the improved competencies, knowledge, and skills of Chamber leaders and management in leadership, operational management, and decision making.

Objectives of the CHCC Leadership Program are to:

• Develop overall awareness and capability of CHCC Chamber Board Members in their official Board capacity to more effectively lead their Chamber through sound governance, formulation of strategic plans, and effective use of Parliamentary Procedures to get work done.

• Empower Chamber Management and staff with a common set of skills, tools and processes that allow them to improve the overall day-to-day management of the Chambers they serve relative to the program, volunteer, marketing and communications management.

• Establish best practices and a common set of tools and techniques in the areas of financial management and fundraising to support the long-term sustainability of local Chambers.

• Expand knowledge, skills, and capability of Chamber leaders and members in the areas of leadership, ethics and entrepreneurship for the long-term sustainability of both the local Chambers and the CHCC.

The Program Curriculum addresses key areas of focus, which are critical to properly managing a Chamber and CBOs. This includes:

• Governance.

• Democratic decision-making through the use of Parliamentary Procedures.

• Strategic Planning.

• Program Management.

• Volunteer Management.

• Marketing and Communications Management.

Procurement Programs

• Elevate – Procurement Program

CHCC’s procurement program is designed to support small and diverse businesses. Elevate aims to provide training and opportunities for diverse businesses to participate and be competitive in the procurement process.

Specific concentration area of the CHCC Procurement programs:

• AB 1392

Hospital Supplier Diversity.

• State Government Procurement (AB 2019)

State Government 25% Procurement Goal.

• GO156 Procurement

Investor-owned utility procurement goals.

• Certification and Certification Process

California Small Business Certification.

CPUC Clearing House Certification (Utilities).

NMSDC Certification.

SBA (8)(a) Program.

• Matchmaking Program

Annual Convention.

In-person Elevate sessions.

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CHCC ANNUAL CONVENTION

The California Hispanic Chambers of Commerce (CHCC) Annual Statewide Convention brings together over 1,250 executives, entrepreneurs, corporate leaders, diverse chamber leaders, community leaders, and elected officials nationwide. It is the largest gathering of Hispanic and diverse small businesses and community leaders in the Western region.

The CHCC Annual Convention empowers Hispanic and diverse businesses and communities while fostering connections and advancing economic opportunities. The convention features impactful presentations on business development, current business trends, economic and community development, and policy-oriented discussions. Attendees can connect with business leaders, thought leaders, elected officials, and other Hispanic and diverse small business and community leaders. Participants establish strategic, long-lasting partnerships through direct personal engagement, sharing best practices, interactive dialogue, networking workshops, and more.

The agenda includes an annual business matchmaking program, dynamic panels and speakers, an exhibition hall, awards ceremonies, and meal events highlighting the remarkable achievements of Hispanic and diverse businesses and communities. The CHCC Annual Awards celebrate Hispanic and diverse companies and communities for their hard work, ingenuity, dedication, and contributions to California’s economy. The CHCC Annual Convention also aims to advance a diverse supply chain and create expanded business opportunities for diverse entrepreneurs and communities.

Prepare for an event that will invigorate your business and community engagement ambitions!

The CHCC’s Annual Convention welcomes thousands of diverse entrepreneurs, corporate and government leaders, and community leaders eager to connect and do business.

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ABOUT CAPS

Leadership and Organizational Development Programs

•Creatingng a Path to Success

Creates future leaders through the development of leadership skills, enhances career growth, and professional and community networks.

The Creating a Path to Success (CAPS) program is designed for potential young leaders (Juniors and seniors in college, graduate students). CAPS develops our community’s future leaders by developing their skill strengths and leadership mindset, expanding their knowledge of issues impacting their communities, and building the skills to drive organizational and community impact. The curriculum explores leadership approaches, communication strategies, organizational influence, and knowledge sharing. Participants gain insights into practical applications for enhancing leadership effectiveness in an increasingly competitive and global environment.

• Strengthens leadership capabilities to drive impact.

• Understand how cultural experiences influence leadership, decision-making, and team dynamics.

• Develop expertise in cross-cultural communication, negotiation, and organizational leadership.

• Understand organizational power dynamics and learn practical strategies to advance career and community outcomes.

• Build a strong professional network with a cohort of accomplished

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CAPS PAST COHORT

GALLERY

ACCESS TO CAPITAL

Access to capital directly impacts the growth and sustainability of Hispanic-owned businesses. Despite their entrepreneurial spirit, many Hispanic entrepreneurs need help securing funding, often due to systematic inequalities, lack of credit history, and limited financial education. These challenges hinder their ability to start, expand, and sustain their businesses, limiting their potential to contribute to the broader economy.

Funding Hispanic businesses can have substantial economic benefits. Hispanic-owned businesses are among the fastestgrowing segments in the U.S., with over 5 million businesses generating over $800 billion annually.

“The California Hispanic Chambers of Commerce Foundation’s long-term commitment is to ensure that Hispanic entrepreneurs have equitable access to affordable and fair working capital. By addressing systematic barriers to funding, we aim to create lasting pathways for economic empowerment, business growth, and innovation,” says California Hispanic Chambers of Commerce Senior Vice President, Oscar Garcia.

With better access to capital, these businesses can scale, hire more employees, and invest in new technologies, driving economic growth and innovation. This would not only create jobs within the Hispanic community but also contribute to job creating across various sectors, benefiting the economy as a whole.

Moreover, supporting Hispanic entrepreneurs can help close the wealth gap and promote economic equity, fostering a more inclusive economy.

As these businesses grow, they can also serve as role models and catalysts for future generations of Hispanic entrepreneurs, further amplifying their positive impact on the U.S. economy.

Expanding access to capital for Hispanic businesses will continue to promote economic resilience and inclusivity.

SBA Gala Shines a Spotlight on Sacramento’s Brightest Entrepreneurs

For more than 60 years, the U.S. Small Business Administration (SBA) has celebrated National Small Business Week (NSBW). During NSBW, the SBA recognizes the hard work, ingenuity, and dedication of America’s small businesses and entrepreneurs, and celebrates their contributions to the economy.

The Capitol Region SBA Awards Gala recognizes the Sacramento Region award winners and celebrates National Small Business week. This year’s awardees features highlyimpactful entrepreneurs who are building prosperity throughout the region while strengthening the region, state and our nation’s global competitiveness.

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“Empowering Small Businesses and Driving California’s Economy” Impact Report

The California Hispanic Chambers of Commerce (CHCC) and the CHCC Foundation are excited to present this 2025 impact report. This report highlights the significant contributions made by the CHCC on behalf of California’s 1.8 million Hispanic and diverse businesses. As the largest and fastestgrowing demographic group in California’s business landscape, Hispanic and diverse businesses play a crucial role in fostering innovation, creating jobs, and stimulating economic growth.

The CHCC is dedicated to empowering Hispanic and diverse entrepreneurs and businesses. Over the past year, the CHCC and the CHCC Foundation have addressed small challenges of small businesses, including limited access to capital, regulatory burdens, lack of opportunities, and competitive pressures. We mitigate these challenges through targeted programs and strategic partnerships that enhance small businesses’ access to essential resources and opportunities.

Our goal is to empower California’s diverse small businesses to endure and thrive in an ever-changing business environment. We aim to cultivate a more inclusive and robust economy that benefits all Californians through various initiatives, including training workshops, innovative programs, and advocacy for equitable policies.

We also hope that this report will serve as a call to action, encouraging policymakers, business leaders, and community stakeholders to collaborate with us to enhance support for California’s diverse business community and promote sustainable economic growth across California. Together, we can pave the way for a brighter and more equitable future, ensuring that the contributions of Hispanic and diverse entrepreneurs are recognized and integrated into the broader economic framework of our state.

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Advocacy

The CHCC advocates for businesses and promotes a healthy economy in California. Our policy team works diligently to influence government policies, laws, and regulations that affect small businesses throughout the state. We have increased our engagement by educating legislators and elected officials, testifying at public hearings, and providing critical input on proposed legislation.

In 2024-25, the CHCC achieved significant victories for businesses in various areas. In the “Technology and Artificial Intelligence (AI)” area, we successfully challenged problematic AI and technology legislation and regulations that threatened the growth of innovative small businesses. We also advocated for legislation promoting AI literacy and safeguards to position California as a global leader in technology and innovation.

On “Energy and Climate Change,” the CHCC partnered with others to defeat legislation raising energy costs for small businesses and Californians. We supported regulations that address climate change while minimizing the impact on small businesses, aligning with California’s climate goals.

On the topic of “Healthcare Costs,” the CHCC actively opposed and supported the veto of SB 41, which would have imposed excessive regulations on pharmacy benefit managers, leading to higher costs for small businesses and their employees through increased premiums. On the issue of “Affordability,” the CHCC has backed legislation aimed at making California more affordable and opposed measures that would escalate the cost of living.

We advocate for increasing contracting and procurement opportunities for small and diverse businesses, believing this would foster job creation and economic growth. In earlier legislative sessions, the CHCC sponsored and passed AB 2019, which mandates that state agencies meet a 25% procurement goal with small businesses, and AB 1392, requiring hospitals doing more than $50 million in business in California to not only report their spending on small and diverse businesses but also outline plans to increase that spending. In 2025, the CHCC committed programming and advocacy efforts to ensure the proper implementation of AB 2019 and AB 1392, so that state agencies and hospitals adhere to the law’s intent.

CHCC has strategized to increase engagement and collaboration with our members and local chambers of commerce to enhance our effectiveness and impact with the California Legislature and regulators. This improved engagement is reflected in the success of the CHCC’s Annual Business Policy Summit and the participation of local chambers in our policy initiatives.

Business Success Programs

The CHCC and the CHCC Foundation Leadership have developed a unified strategy to provide “Business Success and Education Programs.” We emphasize the need to share and deliver knowledge essential for small business success, recognizing that a lack of access to this knowledge has been a significant barrier for many.

The CHCC Foundation offers several business success and education programs, including the Small Business Development Center Regional Center (SBDC), Programa Hispano, Tech Champions Series, Veterans Business Program (BizRecon), Capital Readiness Program (CRP), Access to Capital programs, the RISE Program, the CHCC’s procurement program “Elevate,” and a small business lending initiative in partnership with CalAlliance Federal Credit Union.

These Business Success Programs serve all businesses in California, offering programming in English and other languages. Moreover, we work with local member chambers to deliver tailored business success and education programs for their members upon request.

Our Business Success Program has positively impacted over 15,000 small businesses and individuals, provided over 2,500 hours of advising and training, created over 60 new business start-ups, retained or created more than 1,500 jobs, and facilitated over $7 million in capital infusion and contract opportunities.

Membership

As of 2025, the California Hispanic Chambers of Commerce (CHCC) membership network includes over 130 Hispanic and diverse chambers of commerce, trade associations, and community-based organizations (CBOs). This network represents the interests of more than 1.8 million diverse businesses in California. The CHCC is committed to enhancing membership benefits, including grant opportunities, affinity programs, Annual Convention scholarships, advocacy tools, and organizational and leadership development programs. Members also benefit from CHCC’s Business Development services and curriculum.

The CHCC collaborates with local chambers to expand its membership base by enhancing membership benefits. It has established partnerships to create affinity programs that generate non-dues revenue for members in insurance, office supplies, equipment, and innovative technology solutions to improve business compliance and efficiency.

Additionally, the CHCC has developed grant and sponsorship programs to help local chambers secure funding for their initiatives. From 2024 to 2025, the CHCC supported local chambers and affiliates with over $350,000 in grants and resources.

Recognizing the importance of strong local chambers and affiliates in addressing local community needs, the CHCC and its Foundation have committed additional resources to enhance local chambers’ organizational and leadership capacity.

Leadership and Organizational Development

The CHCC and the CHCC Foundation provide leadership and organizational development programs designed to support Hispanic and diverse businesses, entrepreneurs, and their local chambers, business associations, and CBO members. These programs, offered free of charge to members, aim to promote economic growth, leadership development, and business excellence. Signature programs include:

Creating a Path to Success (CAPS)

The CAPS program nurtures leadership skills among aspiring young leaders, particularly college and graduate students. It emphasizes enhancing leadership abilities, increasing awareness of community issues, and fostering networking opportunities. The curriculum includes leadership strategies, communication skills, and organizational influence, providing practical insights for effectiveness in a competitive global environment.

California Institute of Advanced Management (CIAM) Partnership

In 2025, the CIAM partnered with the CHCC to honor and support businesses and individuals within the CHCC network who demonstrate ethical practices, leadership, and social responsibility. The program recognizes CHCC members and companies that exemplify these values, offering financial and educational support to facilitate leadership and community engagement and encouraging broader community involvement by celebrating ethical business and social impact excellence.

Online Chamber Organizational & Leadership Development Program

Developed in partnership with Pacific Oaks College, this program aims to enhance the leadership and operational effectiveness of CHCC chamber and CBO board members, operational managers, and the small business entrepreneurs they serve. The program ultimately benefits small business entrepreneurs, communities, and local economies through improved leadership, management, and decision-making skills.

Chamber Training Institute (Inspire)

This ongoing training program offers mentorship, leadership training, and networking opportunities for Chamber and CBO leaders. Through virtual and in-person sessions, participants engage in topics such as chamber management, leadership development, strategic planning, and industry trends. The CHCC also tailors programming to meet the specific needs of chambers and CBOs.

Through its programs and services, the California Hispanic Chambers of Commerce strives to “Empower, develop, and grow diverse businesses and entrepreneurs through advocacy, education, and economic development.” The CHCC is dedicated to supporting and promoting California’s small businesses, fostering economic growth, and providing essential resources and opportunities for success.

CHCC OVER THE YEARS

CHCC OVER THE YEARS

CHCC OVER THE YEARS

JULIAN CANETE President and CEO

CHCC TEAM

GARCÍA Senior Vice President

GEMA GONZÁLEZ Chief of Staff

SANTIAGO Director of Programs

ANTHONY BUTLER-TORREZ Policy Coordinator

LAURA CABANERO Office Manager

ÓSCAR

JOEL

CHCC TEAM

ÁNGEL GARCÍA LÓPEZ

Engagement Coordinator

GRIFFIN BOLLER

Graphic Designer

ALONDRA ZEPEDA Events Coordinator

ALEX SANTIAGO

Finance Coordinator

DANIELA MORALES Assistant to the Chief of Staff

LAURYN KNAPP Marketing & Communications Coordinator

LATINOS… AND STEM EDUCATION

atinos have been historically underrepresented in STEM (Science, Technology, Engineering, and Mathematics) fields in the United States. This underrepresentation can be attributed to various factors including socioeconomic barriers, lack of access to quality education, cultural stereotypes, and systemic discrimination.

However, there have been efforts to increase Latino representation in STEM fields in recent years. Organizations, universities, and government initiatives have focused on providing support, resources, and opportunities for Latino students and professionals interested in STEM. These efforts include mentorship programs, scholarships, outreach initiatives in Hispanic communities, and advocacy for diversity and inclusion in STEM-related industries and institutions.

Additionally, highlighting the contributions of Latino scientists, engineers, mathematicians, and technologists can serve as inspiration and motivation for future generations. By showcasing the achievements and successes of Latino professionals in STEM, it helps to challenge stereotypes and promote a more inclusive and diverse representation in these fields.

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Despite the progress made, there is still much work to be done to ensure equitable access and representation for Latinos in STEM. Continued support for education, mentorship, and diversity initiatives remains essential in addressing the existing disparities and fostering a more inclusive and diverse STEM community.

Increasing Latino and Hispanic involvement in STEM requires a multifaceted approach that addresses various barriers and challenges. Here are several strategies that can help promote greater participation:

Early STEM Education: Providing access to highquality STEM education starting from an early age is crucial. This includes enhancing STEM curriculum in schools serving Latino communities, offering extracurricular STEM programs, and promoting hands-on learning experiences.

Mentorship and Role Models: Establishing mentorship programs where Latino students can connect with professionals in STEM fields can be highly beneficial. Representation matters, so highlighting successful Latino scientists, engineers, and mathematicians as role models can inspire young Latinos to pursue STEM careers.

Community Engagement and Outreach: Partnering with community organizations and leaders to conduct outreach programs can help raise awareness about STEM opportunities and resources available. This could involve organizing STEM workshops, career fairs, and educational events tailored to Latino communities.

Financial Support and Scholarships: Providing scholarships and financial aid specifically targeted towards Latino students pursuing STEM degrees can help alleviate financial barriers and make higher education more accessible.

Cultural Relevance: Integrating culturally relevant examples and contexts into STEM education can make the subject matter more relatable and engaging for Latino students. Incorporating the contributions of Latino scientists and inventors into the curriculum can also help foster a sense of belonging and pride.

Supportive Environments: Creating supportive and inclusive environments in academic institutions and workplaces is essential. This includes promoting diversity and equity policies, offering mentorship and support networks, and addressing instances of discrimination or bias.

Collaboration and Partnerships: Collaborating with industry partners, government agencies, non-profit organizations, and educational institutions can leverage resources and expertise to support initiatives aimed at increasing Latino participation in STEM.

Parent and Family Involvement: Engaging parents and families in their children’s STEM education can have a significant impact. Providing resources and information to parents about the importance of STEM education and career pathways can help garner their support and encouragement.

By implementing these strategies and fostering a supportive ecosystem that values diversity and inclusion, we can work towards increasing Latino and Hispanic representation in STEM fields and unlocking the full potential of this talented demographic.

Latinos and Hispanics can benefit in various ways from pursuing careers in STEM. Some of these benefits include:

Economic Opportunities: STEM fields often offer higher-paying jobs and greater opportunities for career advancement. By entering STEM professions, Latinos and Hispanics can potentially achieve greater financial stability and upward mobility for themselves and their families.

Contribution to Society: STEM professionals can make meaningful contributions to society by addressing pressing challenges and improving quality of life through innovation and scientific advancements. Latinos and Hispanics in STEM can play a vital role in addressing issues that disproportionately affect their communities, such as healthcare disparities, environmental justice, and access to technology.

Representation and Role Modeling: Increasing the representation of Latinos and Hispanics in STEM fields provides role models for future generations. By seeing individuals from their own communities succeed in STEM, young Latinos and Hispanics are more likely to envision themselves pursuing similar paths, thereby breaking stereotypes, and expanding opportunities for others.

Intellectual Growth and Personal Fulfillment: STEM careers offer opportunities for intellectual growth and personal fulfillment through problem-solving, discovery, and innovation. Engaging in STEM disciplines allows individuals to continuously learn and challenge themselves, leading to a sense of accomplishment and satisfaction in their work.

Global Impact: Many STEM fields have a global reach, allowing professionals to collaborate with colleagues from around the world and contribute to solutions for global challenges such as climate change, public health crises, and technological advancements. Latinos and Hispanics in STEM can leverage their diverse backgrounds and perspectives to contribute to global innovation and progress.

Entrepreneurial Opportunities: STEM fields provide fertile ground for entrepreneurship and innovation. Latinos and Hispanics with STEM backgrounds have the potential to start their businesses, develop new technologies, and create jobs within their communities, thereby driving economic growth and empowerment.

Career Flexibility and Stability: STEM skills are highly transferable and in demand across various industries, providing individuals with flexibility in their career paths. Additionally, STEM professions often offer greater job stability and security, as they are less susceptible to automation and outsourcing compared to some other fields.

Overall, Latinos and Hispanics can benefit immensely from pursuing careers in STEM, not only in terms of personal and professional growth but also in their ability to positively impact their communities and society at large.

WHAT DOES IT MEAN EXACTLY?

“Latino excellence” generally refers to the achievements, contributions, and successes of individuals who identify as Latino or Hispanic. This concept celebrates the accomplishments of Latinos across various fields such as art, culture, academia, business, science, politics, and more. It emphasizes the positive impact and influence of Latino individuals and communities on society.

Latino excellence can manifest in many forms, including academic achievements, professional accomplishments, cultural preservation, leadership roles, community activism, and artistic expression. It is about recognizing and honoring the diverse talents, skills, and resilience within the Latino community.

Here at La Revista Binacional, this phrase is what inspired us to be the storytellers of amazing Hispanics and Latinos, and we need to make this an important movement.

A frequent question we get asked is ...

“How can I be a Latino Excellence?”

Becoming a symbol of Latino excellence involves personal development, community engagement, and striving for excellence in your chosen field. Here are some steps you can take to work towards being a beacon of Latino excellence:

Set goals: Define what excellence means to you in your field of interest, whether it’s academia, business, arts, activism, or any other area. Set specific, achievable goals that align with your vision of success.

Education and skill development: Invest in your education and skills to become proficient in your chosen field. Pursue higher education, attend workshops, seminars, and seek mentorship opportunities to enhance your knowledge and expertise.

Work ethic and dedication: Cultivate a strong work ethic and dedication to your goals. Be willing to invest the time and effort necessary to excel in your endeavors. Stay focused, persevere through challenges, and maintain a positive attitude.

Embrace your cultural identity: Embrace your Latino heritage and cultural identity. Celebrate your roots, language, traditions, and values. Your cultural background can be a source of strength and inspiration in your journey towards excellence.

Lead by example: Lead by example and inspire others through your actions. Demonstrate integrity, professionalism, and a commitment to excellence in everything you do. Be a role model for aspiring Latino individuals who look up to you.

Community involvement: Give back to your community and uplift others along the way. Volunteer, mentor, or support initiatives to empower Latinos and create positive change in your community.

Networking and collaboration: Build strong networks and collaborate with others who share your passion for excellence. Surround yourself with mentors, peers, and allies who can support and encourage you on your journey.

Continuous improvement: Strive for continuous improvement and growth. Stay informed about developments in your field, seek feedback, and be open to learning from both successes and failures.

Celebrate success: Celebrate your achievements and milestones along the way. Acknowledge your progress and the impact you’re making in your field and community. Your success is a testament to your hard work and dedication.

Remember that excellence is a journey, not a destination. Stay committed to your goals, stay true to yourself, and strive for excellence in everything you do. By embodying the values of hard work, determination, and integrity, you can become a shining example of Latino excellence… And we will proudly share your story to inspire us all.

ESTRENA CON ORGULLO LATINO

IS YOUR WEBSITE ADA COMPLIANT?

The ADA stands for the Americans with Disabilities Act, which is a civil rights law enacted in 1990 in the United States. Its purpose is to prohibit discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and public and private places that are open to the public.

The ADA consists of five titles:

Title I - Employment: Prohibits discrimination against qualified individuals with disabilities in the workplace and requires employers to provide reasonable accommodations to enable individuals with disabilities to perform their job duties.

Title II - State and Local Government Services: Requires state and local governments to ensure that their programs and services are accessible to individuals with disabilities and prohibits discrimination in government services and programs.

Title III - Public Accommodations: Requires businesses and other entities that are open to the public (such as restaurants, hotels, theaters, retail stores, and private schools) to provide equal access to goods and services for individuals with disabilities. This includes making reasonable modifications to policies, practices, and procedures to accommodate individuals with disabilities and ensuring physical accessibility to buildings and facilities.

Title IV - Telecommunications: Requires telecommunications companies to provide relay services for individuals with hearing and speech disabilities, ensuring equal access to telephone communication services.

Title V - Miscellaneous Provisions: Contains various provisions related to the ADA’s enforcement, including provisions regarding attorney’s fees, retaliation, and the relationship between the ADA and other laws.

As Latinos and Hispanics, we need to work together to be inclusive and comply with the ADA requirements, especially now that most businesses have a website and social media platforms.

The ADA has had a significant impact on improving access and opportunities for individuals with disabilities in the United States, but its principles of accessibility and non-discrimination have also influenced global efforts to promote inclusion and accessibility for people with disabilities around the world.

Making your website ADA (Americans with Disabilities Act) compliant involves ensuring that individuals with disabilities can access and use your website effectively. Here are some steps you can take to make your website compliant:

Understand ADA Requirements: Familiarize yourself with the ADA guidelines and standards for web accessibility. This includes the Web Content Accessibility Guidelines (WCAG), which are widely accepted as the international standard for web accessibility.

Use Accessible Design Principles: Design your website with accessibility in mind from the outset. This includes using clear and consistent navigation, providing alternative text for images, ensuring sufficient color contrast for text readability, and making sure interactive elements are keyboard accessible.

Semantic HTML: Use semantic HTML markup to structure your content properly. This helps screen readers and other assistive technologies understand the content and navigate your website.more effectively.

Provide Alternative Text for Images: Include descriptive alt text for all images on your website. This allows users who are visually impaired to understand the content of the images through screen readers.

Ensure Keyboard Accessibility: Make sure that all interactive elements on your website, such as links, buttons, and form fields, are accessible via keyboard navigation. Users should be able to navigate and interact with your website without using a mouse.

Caption and Transcribe Multimedia Content: Provide captions or transcripts for multimedia content such as videos and audio recordings. This ensures that users with hearing impairments can access the content.

Implement ARIA Roles and Attributes: Use Accessible Rich Internet Applications (ARIA) roles and attributes to enhance the accessibility of dynamic content and web applications. ARIA can help convey important information to assistive technologies about the purpose and behavior of interactive elements.

Test for Accessibility: Regularly test your website for accessibility using automated accessibility testing tools as well as manual testing with assistive technologies such as screen readers. Address any accessibility issues identified during testing.

Provide Accessibility Information: Include a statement on your website outlining your commitment to accessibility and providing contact information for users to report accessibility issues or request assistance.

Stay Informed and Update Regularly: Keep abreast of developments in web accessibility standards and best practices and update your website accordingly to ensure ongoing compliance.

By following these steps, you can make significant strides toward making your website ADA-compliant and more accessible to individuals with disabilities. Remember that accessibility is an ongoing process, and it’s essential to continuously review and improve your website’s accessibility over time.

La Revista Binacional supports this and can guide you through the steps of being compliant and inclusive.

CHCC GALLERY

HOW IS YOUR NETWORK YOUR BEST ASSET?

n the realm of business, a network refers to a web of connections, relationships, and interactions that an individual or organization maintains with other individuals, businesses, suppliers, customers, stakeholders, and relevant entities within their industry or broader professional community. These networks can be formal or informal and can encompass a variety of relationships, including personal, professional, and institutional connections.

Networks are considered assets in business for several reasons:

Access to Resources: A well-developed network provides access to a wide range of resources, including information, expertise, funding, opportunities, and support. For example, having connections with suppliers can ensure a steady supply of goods or services, while relationships with investors can provide access to capital.

Opportunities for Collaboration and Partnerships: Networks often facilitate collaboration and partnerships between individuals or organizations with complementary skills, resources, or goals. Collaborative ventures can lead to mutual benefits, such as shared knowledge, increased market reach, and economies of scale.

Enhanced Reputation and Credibility: Building strong relationships within a network can enhance an individual’s or organization’s reputation and credibility within their industry or community. Positive word-of-mouth referrals and endorsements from trusted connections can bolster trust and confidence in one’s products, services, or expertise.

Information Sharing and Market Intelligence: Networks serve as valuable sources of information and market intelligence. By staying connected with industry peers, stakeholders, and customers, businesses can stay informed about market trends, emerging technologies, competitive developments, and customer preferences, allowing them to adapt and respond effectively to changing conditions.

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Support and Advice: Networks provide a support system wherein members can seek advice, guidance, and mentorship from more experienced or knowledgeable peers. This support network can be instrumental in navigating challenges, making strategic decisions, and overcoming obstacles.

Career and Professional Development: Individuals can leverage their networks to advance their careers, explore new opportunities, and gain access to professional development resources, such as workshops, conferences, and training programs.

Overall, networks and relationships are invaluable assets in business, offering numerous benefits that can contribute to growth, innovation, resilience, and success. Building and nurturing these networks require investment of time, effort, and genuine engagement, but the returns on this investment can be substantial in terms of opportunities, resources, and support.

As Hispanics and Latinos, networking and “la chorcha” is what we do best.

It’s important to approach this with sensitivity and avoid generalizations, as individuals within any cultural group may have varying networking skills and styles.

However, some cultural aspects within Hispanic and Latino communities can contribute to effective networking:

Emphasis on Relationships: Hispanic and Latino cultures often place a strong emphasis on building and maintaining relationships. Networking is viewed not just as a transactional activity but as an opportunity to establish genuine connections and foster long-term relationships.

Familial and Community Connections: Many Hispanic and Latino individuals have close-knit family and community networks. These connections can serve as a foundation for expanding one’s professional network, as individuals may leverage their existing relationships to make introductions or provide referrals.

Cultural Warmth and Hospitality: Hispanic and Latino cultures are often characterized by warmth, hospitality, and friendliness. This cultural disposition can make it easier for individuals to initiate conversations, establish rapport, and build trust with new acquaintances in networking settings.

Informal Networking Styles: In some Hispanic and Latino cultures, networking can be more informal and relationship-driven than structured or formal. This informal approach may facilitate networking in a variety of settings, including social gatherings, community events, and informal meetings.

Value of Personal Connections: Personal connections and mutual acquaintances are highly valued in Hispanic and Latino cultures. Individuals may prioritize networking opportunities where they can establish personal connections or find common ground with others, such as shared cultural background, language, or interests.

Resilience and Adaptability: Many Hispanic and Latino individuals demonstrate resilience and adaptability, which are valuable traits in networking and relationship-building. These qualities can enable individuals to navigate diverse social and professional environments, overcome challenges, and establish connections across cultural boundaries.

It’s important to recognize that networking styles and preferences can vary widely among individuals within Hispanic and Latino communities, and not all individuals may conform to these cultural generalizations. Additionally, effective networking ultimately depends on a combination of cultural background, individual personality, communication skills, and networking strategies.

Joining your Hispanic Chambers of Commerce is the best place to start. La Revista Binacional supports this and is living proof that networking within the Chambers is what takes you and your business to the next level.

We’re making it o cial: THE LA Y IS THE CENTER FOR COMMUNITY WELL-BEING.

The Y is the…

Center for first swim lessons.

Center for game-winning moments.

Center for summer camp memories.

Center for staying active at every age.

Center for giving back.

Center for meaningful connections.

Center for finding your people.

Center for growth, inside and out.

Center for belonging.

Center for stories that last a lifetime.

The constant throughout the LA Y’s nearly 145-year our history has been belonging, connection, and supporting everyone. We’re building on that legacy and stepping confidently into a new chapter.

That means the we are deepening our commitment to addressing the challenges our region faces, while continuing to be the place for kids and families to grow, give, and get involved.

Together, we are building a healthier, stronger, and more equitable Los Angeles where all can Be Well, Do Good, and Lead Change.

Join us on Nov. 15, 2025 | at SAHARA L For Tickets: www.businessofher.co

Our vision is to build the next generation of powerful female leaders

We’re bringing together powerhouse women from across industries to spark bold conversations, drop real-world wisd and inspire the next generation of leaders. Get ready to learn some of the most accomplished and impactful voices in busin media, government, and beyond. These women aren’t just lea they’re changemakers who are redefining what’s possibl

Network. Learn. Grow. And be part of a movement built for her, by her.

Introducing

the 2025 Speaker

Lineu

Ericka Aviles Founder of Latinas in Power

Angélica Vale Latina Actress and TV Host

Nikki Fargas President, Las Vegas Aces Basketball

Juanny Romero CEO and Founder of Mothership Coffee Roasters

Shelley Berkley Mayor of the City of Las Vegas & Former U S Congresswoman

Regina Simmons Founder, Tacotarian & Plant-Based Restaurateur

La Revista Binacional Constructora iCasa history with the world’s largest margarita!