1 minute read
@ELWASALEH
from LAPSOFLUX - 001
by LapsofLux
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YOU ARE...
ELWA: I am a beauty and lifestyle blogger and love to share my beauty and fashion knowledge with my community. I have been passionate about the beauty industry ever since I can remember. My first job was working as a receptionist at a beauty salon. I loved it so much that I decided to pursue my cosmetologist degree and became a hairdresser. I enjoyed every second of it! Later on I pursued my education at Long Beach State University and graduated with an M.B.A.
Today I use my education and beauty expert knowledge to inspire and teach people the latest beauty trends.
Leadership
ELWA: Integrity is what I look for when it comes to a leader. Someone who is transparent and takes accountability. More importantly, someone who demonstrates empathy towards others. A leader acknowledges people’s perspectives all while keeping the vision intact.
Q. What are you most Grateful For?
ELWA: I would say I am most grateful for accepting who I am -- flaws and all. This has come with many ups and downs, and I am forever grateful for all those who have been on my journey. Without them I wouldn’t have the core values I have today.
BY: KARA GRANGER
PHOTO’S COURTESY OF ELWA SALEH
ELWA: When it comes to my photoshoots, it is quick. Especially when I am working with a creative team. We all come together and brainstorm ideas for a vibe and the kind of shoot we want to go for (a couple of days before the shoot). Sometimes the photographer will send over a mood board or a shoot location and we work around these elements. If I have specific clothing pieces, then the MUA and I will discuss specific types of photography needed to achieve the vision.
Q. What 3 characteristics make for a great influencer?
ELWA: I would say creative, relatable and consistent.
to learn and work hard. The attitude determines the altitude.
Q What brands have you worked with? & clients?
ELWA: I have worked with many top beauty and lifestyle brands. Fenty Beauty, Too Faced, and Sephora to name a few. All have been wonderful to collaborate with.
