2 minute read
Top Individual Producer: Brennan Ballard
Brennan Ballard hails originally from West Virginia and is a graduate of Marshall University. In the Fall of 2012, Brennan moved to Atlanta, Ga, following a path the eventually lead him into real estate in October 2016. There have been many mentors and inspirations in Brennan ’ s life starting with his parents playing a pivotal role in his mentality and the way he approached things in his life. Another inspirational person in his life is David Goggins, as he looks up to his mentality towards life. Brennan is no stranger to obstacles in his life and those obstacles help him put everything in perspective. He quotes “I realize small items can seem large at a moment' s notice but it' s all relative to what we want to compare it to. It helps me stay calm through obstacles, which helps other people stay calm and obstacles usually get overcame when you approach it this way. ”
Advertisement
Being in the first year of his business, he started his year with a goal of $700k in volume per month. He is a numbers-based person and while this number helped him achieve his personal goals, but as he achieves his goals, he reevaluated his goal and set a new goal to hit $1M or more in volume per month. There are a lot of proud moments in Brennan ’ s life. The thing that makes him most proud is the care and dedication he has for his clients. Brennan ’ s business is largely referral-based placing an emphasis on his customer ’ s experience. He would never want his clients to feel rushed, instead he wants his clients to make a decision that aligns with the goals they communicate.
How do you continue to grow and develop as a leader? I love to learn about new things. Real estate is continually changing and therefore you always want to be in the know of what' s going on. I love music but I listen to tons of Podcasts while driving all over Atlanta for clients. It' s an easy and great way for me to continue to grow my knowledge.
What advice can you give someone who is new and just getting started? When working with prospective clients, come from a sense of care and genuineness to help. Find what you like and what you have a natural gift for and lean into that. You don 't necessarily have to make your weakest aspect a strength, instead, take strength and make it a game-changer in your business.
