UPDATE MID SEASON SPECIAL 2012
REFRESH YOUR BUSINESS FOR 2012
Terri Kay
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contents 4 NEW YEAR NEW ATTITUDE KMS Business Team offer tips for a successful 2012 5 COLOR ZOOM CHALLENGE ‘11 IN MIAMI plus the new Color Zoom ‘12 Collection FasciNature 12 HOW TO ACHIEVE THE PERFECT IMAGE Photo Shoot Top Tips 13 BOUDOIR COLLECTION created by JR’s Creative Team
A Special Congratulations to Goldwell Ambassadors
14 HAUTE COUTURE FASHION SHOW with Goldwell Ambassador, Shane Bennett
Terri Kay and Junior Green British Hairdressing Award Winners 2011!
16 PRODUCT UPDATE
Terri Kay of Mark Leeson Hair Body & Mind in Mansfield won Eastern Hairdresser of the Year:
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It is the third time Terri Kay has won Eastern Hairdresser of the Year, which has secured her a place in the elite list of Hall
Cover: Hair: Goldwell International Color Zoom ‘12 Creative Team. The FasciNature Collection Styling Products: Goldwell StyleSign
of Fame Members. “To be placed in the Hall of Fame is my
lifetime ambition. I am so passionate and dedicated to hairdressing, and this is the ultimate lifetime achievement for me. I cannot express just how thrilled I am.”
Turn to page 8 for more information on Color Zoom Hair Fashion Trends
Junior Green
Junior Green of Junior Green Salon in Knightsbridge won Afro Hairdresser of the Year: “10 or 11 years I’ve been in the waiting. I’ve worked tirelessly for this. I love what I do, I sleep, I eat, I breathe hairdressing – afro hairdressing … that’s what I do. To get this … it’s just an amazing feeling.” Junior has recently opened his first
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At last spring is almost sprung and there is a sunny, whimsical feeling in the air as the flowers begin to bloom and the trees turn green again. I love this time of year, the magical light of low sunshine in the morning, the colors, the anticipation of summer… which brings me nicely onto the big theme for this issue! FasciNature is the Color Zoom 2012 trend from Goldwell, a beautiful collection inspired by the best that nature has to offer (see pages 8-11). The bright, fascinating tones radiate spring and the energy in the images evokes youth and joy. It’s a breath of fresh air. So, if you are as inspired as me, why not enter this year’s Color Zoom Competition – opening in March? You can download your entry pack now at www.color-zoom.com You’ll find lots of ideas in this issue to help your business succeed and grow and to keep your team buzzing from season to season! If you have any top tips, news or ideas that you would like to share in the Update please send me an email Samantha.field@kpss-hair.com
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dates for the diary EARLS COURT LONDON
22nd – 25th March 2012 AN EVENING WITH MARK LEESON An evening of stimulating and inspiring hairdressing Mayfair, London 23rd April 2012
COLOR ZOOM PHOTO SHOOT DAYS MAYFAIR, LONDON 23rd–25th April 2012
THE VITALITY BOUTIQUE BLUEWATER SHOPPING CENTRE 26th–29th April 2012
29-30 APRIL 2012
Park Plaza Riverbank Hotel, London Samantha Field, Editor and PR Manager @sammygirl_pr
From inspirational speakers to hands-on workshops, Q&A sessions and non-stop networking, Salon Smart delivers fresh thinking on all aspects of your salon business
For further information on events, contact your sales representative. For availability and booking ‘An Evening With’ call The Goldwell Academy on 020 7318 4000
London salon in the prestigious area of Knightsbridge. To view their full collections visit www.HJi.co.uk
Goldwell: 01323 432100 KMS California: 01323 413200 Education: 020 7318 4000
Salon MAKEOVER
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To ensure your business continues to grow, education planning is vital for keeping your team motivated and inspired. Irene Meikle, Head of Education, has a few top tips: Start the year by dividing your team into groups and give each group a project: • Identify new trends, the newest tools or technologies • Identify who your key competitors are and why they pose a threat • Evaluate past education and think about what is needed to meet objectives. Then bring the teams back together and discuss the findings – this should lead to a conversation about how your salon can stay at the forefront and education can fit with what’s going to help your salon develop.
NEW YEAR
NEW ATTITUDE Call The KMS Academy on 020 7218 4000 to find out how you can revamp your business in 2012!
Nick Wood, Managing Director, shares his SMART approach to help you hit your targets for the year ahead: Specific – targets must be specific and easily understood Measurable – you must be able to quantify success Attributable – who is responsible for making actions happen? Realistic – make sure targets can be achieved Time – what is your deadline? Use this checklist when you are considering your objectives and goals for the year and make sure they fit each criteria.
Human Resources Director, Ian Hicks has a five point strategy to help you and your team move forward together: • Set up a meeting to talk about business and create a monthly theme for your team to focus on. • Design posters to capture the spirit of the theme and display them in communal areas as reminders. • Create prompts to keep your key messages ‘sticky’, such as mugs and pens. • Plan special January one-on-one meetings that will make your staff members feel really important, make sure they know your objectives and how they fit into the salon development.
Team REVIVAL
A New Year marks the perfect moment to refresh your salon interior! It’s a new season, your clients are beginning to think about spring and their hair is most probably in need of some TLC. Wow them with a New Year refresh, change your cushion covers to a bright colour, change the sweets that you offer to something fruity, offer smoothies instead of coffees, buy your team brightly coloured name badges …these small things make a big difference!
The KMS Business Team offer their top tips for a successful 2012
HAIRPLAY
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Business BOOST
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Color Zoom Challenge in Miami A Fantastic Win for the UK! Goldwell’s Annual Color Zoom Global Finale took place in party city Miami. The 3-day South Beach spectacular was not only an inspirational and educational festival of colour, it was also a whole lot of fun … especially so for the UK who celebrated another UK Global Winner!
Saturday 15th October After touching down at Miami International Airport, the UK contingency were whisked off to the impressive Gansevoort Hotel in South Beach where they would stay for the next 3 days. That evening the Goldwell UK team hosted a glamorous cocktail party to welcome their guests to Miami, and to allow them to meet and greet the UK finalists – Lisa Whiteman from WebsterWhiteman in London (Partner Colorist), Lucy Keadell from Elements in Teddington (Creative Colorist), and Ingrida Azarionok from Lexingtons in London (New Talent Colorist). Neil Barton, Global Creative Colorist winner 2010, from Neil Barton Salon in Livingston, also attended the party to pass his advice to the UK finalists for the live finals the following day.
Sunday 16th October It was an early start for the national finalists as the live competition began at 8am in the landmark Miami Convention Centre. The competition had a live viewing format to allow attendees from each country to support their finalists and watch them recreating their winning looks. Finalists were given 3 hours to reproduce the colour creation that won their place at the Global Event, before each category was judged by an International Judging Panel, including the UK’s very own multi-award winning Shane Bennett from Northern Ireland. Shane is a Color Zoom expert after he worked on the trend collection in 2007. Following an exciting day came an even more exciting evening, as the Global Finale took place in the Miami Convention Centre. The event room was draped in black with an enormous video screen to showcase the finalists as they kicked off the event with a catwalk of models from the afternoon’s competition …
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Color Zoom 2011 Global Winners
The biggest Color Zoom Global event ever saw over 2600 hairdressers
Partner Colorist Lisa Whiteman
to see who would be crowned a Color Zoom Global Winner. Sunday 16th October, continued As guests enjoyed a 3-course gala dinner, which included the Florida speciality Key Lime Pie, the electric energy on stage continued with a stunning show, including acrobats spinning in cube frames as they performed beautiful routines and muscular male drummers suspended from the rafters.
The Color Zoom International Creative Team, including Neil Barton, proudly took a bow as creators of the new FasciNature collection before the Global Winners were announced by CEO of KPSS Anthony Pucciarelli as:
To follow up from the launch of Color Zoom 2012 the previous evening, there was an inspirational Look and Learn Seminar in the morning. This in-depth presentation detailed the new FasciNature trend, where the inspiration came from, how the trend was formulated and then translated into a hair collection. Neil Barton and The International Color Zoom Creative Team presented FasciNature, created with insight from international trend forecasting agencies and interpreted by the team into a fascinating hair focus. Fashion, beauty and lifestyle are discovering Biomimicry in 2012! Biomimicry describes the recreation and interpretation of extraordinary natural elements to create innovative designs and extravagant styles. More to come on this incredible trend soon! To say farewell, Goldwell organised an exclusive party at the famous Nikki Beach Club on South Beach. Complete with private beach, sumptuous Bali beds, exotic Palm Trees and endless cocktails, this fantastic venue was the only place to wrap up Color Zoom 2011 in true Miami style!
Above: Nick Arrojo
The evening was a rollercoaster of creativity, celebration, inspiration and show-stopping colour … topped off with a dance floor that was pumping until 3am!
Above: Look and Learn Seminar
Miami was the perfect city for Color Zoom 2011. The party vibe set the tone for the 3-day extravaganza, and the vibrant energy of this colourful city kept the tempo high throughout the event. For the UK, there was Below: Lisa Whiteman, Nick Wood and Lisa’s Model
Below: UK National Winners with Nick Wood
Partner Colorist – Lisa Whiteman, UK Creative Colorist – Ben Lin, Taiwan New Talent Colorist – Demi Leigh Gardiner, Australia Huge congratulations to Lisa Whiteman from WebsterWhiteman salon in London! Lisa, along with the other international winners, will now become part of the International Color Zoom Creative Team, joining the Master Team (Sascha Haselhoff from Berlin, Mario Krankl from Austria, and Agnes Westerman from the Netherlands) to create the Color Zoom 2013 Collection.
njo
Monday 17th October
World famous celebrity hairdresser Nick Arrojo, who recently joined Goldwell as a US Ambassador, showcased a variety of creative looks to demonstrate simple yet stunning editorial looks. His creative use of contrasting colour gave us a new twist on this year’s dip-dye trend, with a nod to what will be in vogue next season. The Color Zoom trend for 2012 was then premiered. A beautiful catwalk show brought the new FasciNature trend to life, with colour and styling inspired by the world’s greatest designer – Mother Nature. In a collection that captures the imagination, natureinspired hair is beautifully influenced by plants, sea creatures, insects and the patterns from nature, to create a colourful trend full of interesting textures, shimmering tones and fascinating shapes to set the trend for Color Zoom 2012. The show closed with amazing, awe-inspiring avant-garde interpretations.
Creative Colorist Ben Lin
celebrate a passion for colour, to support their National finalists and
New Talent Colorist Demi Leigh Gardiner
from 40 countries, including 160 guests from the UK, come together to
an extra reason to party thanks to UK Global Color Zoom Winner Lisa Whiteman. What a thrilling result – Well done Lisa! So, where will the finals be taking place next year? It’s an Olympic year so Color Zoom is coming to the UK, as we celebrate the Global Event in LONDON! See you there.
Lisa, who co-owns WebsterWhiteman with her partner Darren Webster, said of her triumph: “I’m on such a high and I don’t want it to end – it’s such a buzz. The team at the salon are so happy for me; they were a bit emotional when they heard the news. It is inspiring for them and motivating for us all.”
<<Avant-garde FasciNature Creation
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Author Unknown
SilkLift; New Topchic 5VA FasciNating Violet Ash; Elumen BR@6, RR@all, BG@8, KB@7
Flowers and butterflies drift in colour, illuminating spring.
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pays homage to the greatest and most impressive designer that we know:
Mother Nature â&#x20AC;&#x201C; the true embodiment of beauty and perfection. Glorious colours and surreal diversity of shapes are fascinating and inspiring to everybody that is creative.
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Love is like a butterfly it goes where it pleases and it pleases wherever it goes
SilkLift; Topchic 4BP, P-Mix, Blonding Cream; Elumen Clear, AB@6, VV@all, BB@all, Gn@all
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Author Unknown
Download your Color Zoom Entry Pack at www.color-zoom.com or call 01323 432100
dives into the intensive, luminous and opulent world of colour. Discover
extravagant colour combinations bursting with life. Expressive shapes based on organic structures and eye catching details that set strong accents 窶的nspiration at its most fascinating!
Scan here to see FasciNature come to life
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Hair by the JR’s Creative Team for Goldwell Photography: Jack Eames; Styling: Bernard Connelly; Make-up: Lauren Mathis
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HOW TO ACHIEVE THE PERFECT IMAGE FOR
Firstly decide what the pictures are to be used for, this will give you a starting point for your shoot. In this case the purpose is the Goldwell Color Zoom competition - keep this in mind at all times and don’t lose sight of your objectives. Understanding the brief and the rules is the most important detail. Competition Photography: Read the rules twice, work out what the Judges are looking for and try and assess what has won in the past. Keep focused, stay in budget and do what you do best. This is not the time to experiment!
Start at the end and work backwards! Grab some tear sheets, create a ‘mood or story board’ and make sure everybody is on the same wavelength … take your time, look in fashion not hair magazines as these are more directional and will be more predictive about what is going to happen next season or the one after. Storyboards are essential: These communicate the ideas in your head. Putting one together makes you think about all the aspects of the Shoot. They make you do your research, which can’t be bad! If you have your Shoot planned, collect ideas and images well in advance, it helps.
Plan the look of your shoot with your Photographer and Team Always keep it simple and understated – this way the images are more likely to succeed. If you want to create a winning image, use everyone involved to bring it together. After all, if you are paying for a Photographer, Stylist and Make-up Artist, then let them use their expertise to guide you. Team Work • Share ideas, but keep a rein on what brief everyone is working to. • Photographers are your most important asset and a good Model can make or break the Shoot. (Hire a professional model if you can – it pays) • Make-up is not for amateurs or beauticians (photographic make up is very specialised and really good ones are hard to find!) • As for the clothes, a good session stylist is really important as they not only supply the clothes but help to create the look of the shoot.
Shoot Day Models If you are using a professional model, make sure you confirm everything with the agency especially fees and agreed travel fees ... this will avoid any costs ending up higher than expected. Models are often late - remember it’s your time that you’re paying for so make sure they can’t turn round and say “I didn’t know where I was going” if it’s in writing then you can sort it out with the agency! Equipment Take everything you need with you - products, electrical equipment, gowns, towels, grips, pins etc. If you don’t take it, it may ruin your day so check and double check! During the shoot Keep aware of what is happening in front of camera, most photographers now shoot on digital systems so you can see exactly what the photographer sees. It’s your responsibility to make sure that every hair is perfect so keep on your toes and make sure that nothing goes astray. Retouch Once you have selected your final images they will be retouched to achieve the perfect finish. Remember retouch varies dramatically in cost, the sky being the limit! This is why you should try and make sure that everything is as perfect as possible on the day ... extra retouching can prove very expensive!
Apply these simple rules and you can’t go wrong! Speak to your sales representative about our Color Zoom Photo Shoot Days
Boudoir collection WOMEN who stand tall and bold! Showing STRENGTH with lines, strong fringes, shape, structure and the POWER of texture. Inspired by the use of hair in its different fabrics – glossy sleek, textured curls, sharp crimped results
Perfection with elegance!
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A Stunning Story of Fashion
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An Evening with Shane Bennett, Monday 6th February 2012, The Goldwell Academy, Mayfair, London. Call 020 318 4000
“
This was an amazing project to be a part of as I could be really creative and help a fantastic charity. It is very rewarding to make something you love and get a great response from the audience. The money raised will be a huge help to children in East Africa Shane Bennett
”
Goldwell Ambassador Shane Bennett brought haute couture to Hillsborough Castle in Northern Ireland. Along with Irish fashion designer Geraldine Connon they put on a stunning fashion show in aid of Save the Children’s East Africa Appeal. 17 models strutted down the catwalk for two packed shows that used stories to entertain and inspire the audience. The stories, depicted through fashion, were the romance of 1950s London, Gaga Dolls and Ladies Day. The show finale, entitled Tsarina, featured strong striking looks with the models wearing sensational ball gowns and dramatic wigs. The fashion show was a huge success, raising an amazing £20,000.
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INPRESS PRODUCT UPDATE To see more visit
Retail Excellence
Discover the new FasciNature Reflect Shades
PROGRAMME
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STYLE YOUR NAILS
Scan here to see FasciNature come to life
Purchase any ts 2 KMS Produc ur yo e to receiv h Kit KMS Nail Polis are then simply sh eation your nail art cr ebook c with us on fa the draw to in be and you’ll KMS & Orly receive 1 of 20 Pamper Packs!
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Meet hair’s new ‘knight in shining armour’
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BLACK BEAUTY & HAIR, DEC/JAN 2012
FasciNature Collection Workshop – 16th April 2012
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Radiant natural copper with a subtle touch of reflecting violet for a fascinatingly deep colour result
To perfectly enhance these new colours make sure you have a copy of the ColorZoom Hair Fashion Trends ‘12 - Hair Stylists Guide, which takes you through the new ‘Butterfly Effect’ colouring technique as well as cutting step by steps. www.color-zoom.com
and win!
HAIR IDEAS, DEC 2011
Pure violet with a natural appeal, refined with a slight blush reflection for a multi-faceted colour result
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NEWS UPDATE
An Evening with Hype Coiffure
Making waves at Salon International
The Big Apple courtesy of KMS
Goldwell took to the Fellowship stage at Salon International in October to showcase key looks from the new FasciNature Collection from Color Zoom 2012. Top Ambassadors, Mark Leeson, Beverly C, Michael Barnes and Amanda Brook created stunning looks live on stage. Plus Goldwell Educators Rachel Hurley and Wayne Sparrowhawk made their Salon International debut. t
You might remember a competition we ran back in the summer in association with the movie ‘Something Borrowed’. The competition winner, Charlotte Duly, who bought her winning pack from Elements Salon in Teddington, won a fantastic trip to New York. “I had a fantastic time in New York. Thank you so much. We seemed to cram so much in, drinks at Grand Central Station, a horse and cart ride around Central Park, the Neue Gallery, shopping and dinner in t SoHo. t
t t
A very sociable night KMS teamed up with Creative Head magazine to host a Coteries members-only event in October. This inspirational evening welcomed two key speakers, acclaimed fashion
California, Head1st.com and KMS ran
t
turned-super-blogger Ruth Crilly, author
a competition to find guest bloggers for the website during October. The lucky winners, who had to write a short blog post about why they deserved to win, were Kim Rance, Becky Candy, Karen Hyam and Michelle Griffin.
Awarding-winning Goldwell Ambassadors, Michelle Sultan and Kim Johnson of Hype Coiffure, treated an audience to top tips and inspiration for creating Afro hair looks in November at The Goldwell Academy. Taking inspirations from top celebrities such as Beyonce, Nicki Minaj and Rihanna, the talented duo showcased simple yet stunning colour, cutting and finishing techniques. “A lot of people are scared of styling Afro Hair” says Michelle, “but they shouldn’t be. It’s only hair after all!”
of ‘A model recommends’ and star of KMS
Sneak Peek
California’s current image campaign. The audience were treated to up-close and
In January Mark Leeson created a brand new shoot to mark the forthcoming launch of Nectaya.
personal interviews with Jayne and Ruth, plus great advice about breaking into the fashion and blogging world. For a full report visit www.The-Coterie.Net
KPSS AWARDS NIGHT
Christmas Gems at SHB
t t t
Sherridan’s Hair & Beauty in Braintree held their annual in-salon Christmas Gems party in November to showcase their seasonal party looks for clients. The evening event included styling workshops, demonstrations, top tips about matching your make-up to your hair, Christmas present ideas and competitions!
top tips, hosting a full salon and presenting 2 stage shows a day. To find out how you can join us at either event, simply speak to your sales representative or email irene.meikle@kpss-hair.com by 28th February 2012
WebsterWhiteman Caught on Camera Lisa Whiteman recently filmed 6 ‘get the look’ videos for lifestyle website www.Stylist.co.uk on behalf of KMS California. The videos focused on 3 hair types, demonstrating how to take your look from day to night during the party season.
If you would like to feature on these pages, talk to your sales representative about PR Support.
KMS Blog Competition Winners To celebrate the relaunch of KMS
designer Jayne Pierson and model-
This March and April, KMS will be live at the Vitality Show (Earls Court) and Vitality Show Boutique (Bluewater), offering
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KPSS recently hosted their annual National Awards at Lingfield Race Course in Surrey to celebrate the people behind another fantastic year at Goldwell and KMS California. Awards included Sales Person of the Year, Educator of the Year and People’s Choice.
Shot in a studio in East London by renowned photographer Jack Eames, here are a couple of behind-the-scenes shots to whet your appetite. Keep you eyes peeled for the collection in Hairdressers Journal … coming soon!
Lexingtons Branch Out Style savvy London salon Lexingtons have recently opened the doors of their second salon in Golder’s Green. Set in 1,800 sq ft, the new salon has a modern, minimalist decor to create a calm, relaxing vibe for clients. Salon owners, Andy and Sophie Kyriacou, have also introduced new services including an on-site doctor offering non-surgical procedures.
The evening included a 3-course meal, a FasciNature hair show and dancing until 2am. And true to form, the KPSS team kept the party going well into the early hours! Well done to all of our winners!
t t t t
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Keep up to date with all that’s happening within the Goldwell and KMS California community online. Report your news, share our videos, check out the latest imagery and keep up to date with the brands on Facebook and Twitter:
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