SPRING 2015
UPDATE
MEET THE COLOR ZOOM CREATIVE TEAM 2015 This talented international team created the ‘Traditional Rebels’ collection, this year’s Color Zoom inspirational trend
Left to Right: Rustam Mirasov, Russia; Neil Barton, UK; Derrick Zeno, USA; Agnes Westerman, The Netherlands; Kuku Soh, Taiwan and John Simpson, USA
“I LOVED BRINGING THE FASHION STATEMENT TO LIFE.”
“IT’S JUST A PASSION OF MINE TO CREATE BEAUTY.”
“FOR ME THE LOOKS MAKE A REAL INDIVIDUAL FASHION STATEMENT.”
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Derrick Zeno
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Kuku Soh
Rustam Mirasov Global Winner 2013 CREATIVE Category, RUSSIA --
GLOBAL WINNER 2013 PARTNER CATEGORY, USA --
Meet the team and discover ‘Traditional Rebels’
COLORZOOM.com
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Global Winner 2013 New Talent Category, TAIWAN --
Get inspired, get energised and get started on the Master Colorist Programme
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ENTER THE COLOR ZOOM CHALLENGE 2015 FOR YOUR CHANCE TO VISIT LAS VEGAS!
--22 ---
See Insert for details
26th & 27th April 2015
Park Plaza RIverbank Hotel, London
s includeModel
presentation from KMS Ambassador Sam Burnett on the Sunday night, plus a chance to meet him at the ‘meet and mix’
Goldwell business workshops on the Monday offering tools and ideas to help bring your service menu to life in the salon!
For full event details visit www.creativeheadmag.com/salonsmart
S SO top LD Pr O ess U T
Goldwell and KMS California are headline sponsors for Creative HEAD’s annual business networking event – bringing together great minds and fresh ideas.
As we sprint towards spring, this issue of The Update focuses on fresh talent, exciting events, inspiring imagery and positive industry news.
INSIDE
4 KMS CALIFORNIA CAMPAIGN 2015 COLLECTION The moment before 12 COLOR ZOOM BERLIN A 3-day event of creativity and
inspiration and Color Zoom Global Winners 2014
16 ELEGANT EDGE Color Zoom Traditional Rebels
Coloring Technique
17 BORA AKSU FOR KMS CALIFORNIA LIMITED EDITION SCARF An exclusive gift for your clients
mantra is alive and kicking throughout the company. Share our passion in 2015 and
18 SPOTLIGHT COLLECTION FROM MARK LEESON
become part of The Hub (see page 24), boost your business with Goldwell at Salon
22 GOLDWELL MASTER COLORIST
It’s been six months since the global rebrand of Goldwell and the “We Think Stylist”
Smart this April or join the excitement at Global Zoom in Las Vegas this October - check out your pull-out guide to Color Zoom at the centre of this issue.
24 THE HUB
Exclusive business networking club
KMS California introduces its new campaign for 2015 “The Moment Before” on page 4. You can see how this campaign was recently bought to life by real fashionistas at London Fashion Week on Instagram @KMSCaliforniauk.
25 FALL IN LOVE WITH ELUMEN Elumen is more than just
loud pure colors …
If you would like to see your news appear in the Update Magazine email your story to Samantha.Ward@Kao.com
28 STYLIST & SALON EDIT 30 SALON INTERIORS 31 WHAT MATTERS TO YOU?
Goldwell and KMS California are part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
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Editor: Samantha Ward Designer: Ruth Prichard
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You know the moment. The moment when it all comes together. The moment when you put the finishing touches to your look, and create a style that‘s uniquely your own. The moment when your style becomes the start of a great story‌
#themomentbefore 5
The 2015 KMS California Campaign shoot captures “The Moment Before” for eight different personalities. Models are shot before going out to a club, waiting for friends to pick them up, catching the last glimpse in a mirror, or putting the final touches to their look. “The Moment Before” celebrates style through fashion, different personalities, and great hair, highlighting the brand essence:
OBSESSED WITH STYLE
… THE MOMENT BEFORE 4
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The haircuts feature techniques from the KMS IQ Cutting Method, and the Cut to Style concept, which is all about creating style versatility within one haircut; each haircut can be styled in multiple ways.
“
One model might have a style that’s a little bit smoother, and another that has more texture and exposes more layers. The different style equations that we’ve created for the models give each haircut the unique feeling that a KMS haircut has.” Sonna Brado 9
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Photographer: Sven Jacobsen Hair: KMS Global Style Council Sonna Brado, USA Barney Gleeson, Australia Robert Mrosek, Germany KMS Global Artistic Director Clive Allwright, Australia Make-up: Nino Allegro Styling: Soraya Dayani Location: New York
#themomentbefore 11
Kraftwerk, Berlin famous industrial-chic dance venue
BERLIN
Berlin offers unique glamour, culture, art and architecture – and being one of the most creative, cool and artistic places on earth, it was the perfect place to host the Color Zoom Global Event 2014 and unveil the Color Zoom 2015 Collection – Traditional Rebels. The 3-day event encompassed creativity, celebration and inspiration with a series of Look & Learn seminars, stunning shows and awesome parties plus the announcement of the Global Color Zoom Winners 2014.
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Color Zoom Live Competition Finals 75 national Color Zoom Competition finalists from 28 different countries competed live and simultaneously in three categories: Creative, New Talent and Partner. The challenge was to recreate the photographic entry that won their place at the global final. They had just three hours to turn out the most important work of their career. The international jury was made up of hair, fashion and beauty experts from around the globe including British Hairdresser of the Year, Mark Leeson, Australia’s most awarded hairdresser, Benni Tognini and Fashion Director of Modern Salon, Maggie Mulhern.
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Global Color Zoom 2014 Winners The finalists paraded onto the huge catwalk stage with their models and waving country flags, before the announcement of the three global winners who had demonstrated the most astounding hairdressing skills during the competition…
Lidia Malez from Russia in the New Talent Category
for creative colorists with less than 5 years of professional experience
UK National Gold Winners with their models Creative Colorist: Becky Barnes – Webster Whiteman, London New Talent Colorist: Jessica Hay – Hanks Hairdressing, Ipswich Partner Colorist: Dorothy Sturgeon – Shane Bennett Salon, Hillsborough, NI
Color Zoom Inspirational Fashion Show Station Berlin, provided the venue for the announcement of the Global Color Zoom ‘14 Winners. Cory Couts, Global President of Kao Salon welcomed the audience before John Moroney, Global Vice President of Education introduced the new Color Zoom ’15 collection, Traditional Rebels – a combination of three distinctive trends: Elegant Edge, Style Clash and Reinvented Tribal. The evening’s show began with a visually captivating, theatrical and sexy Berlin cabaret show. Opened by a Marlene Dietrich impersonator the audience was transported back to the 1930’s and the glamour of Shanghai Express, then catapulted through Berlin’s cultural heritage right through to the techno raves of the 00’s. Traditional Rebels was then unveiled in spectacular fashion as Goldwell’s Master Team, including the UK’s Lisa Whiteman, presented an energetic Traditional Rebels Catwalk show culminating in their avant-garde interpretations of the collection.
Hardy Tsai from Taiwan in the Creative Category for experienced colorists using Topchic, Colorance and Elumen
The winners will now become part of the Global Color Zoom Creative Team, joining the Color Zoom Master Team to create the 2016 trend collection. They will experience an international photo shoot, and become ambassadors for Goldwell’s Color Zoom, travelling the world and enjoying global PR opportunities. Berlin provided the perfect backdrop for Color Zoom ‘14, soaked in the essence of creativity, artistry and non-stop parties. Next year the Global Color Zoom Event will evolve to become “Global Zoom” – and where better to celebrate a new era of Goldwell and Color Zoom? See you in LAS VEGAS!
Lok Chan from Hong Kong in the Partner Category for stylists who have worked with Goldwell at shows or seminars
ELEGANT EDGE
A MODERN TWIST OF CLASSIC AND TREND EXISTING SHADE: Regrowth: 7NA Mid-lengths and ends: 10N, 10BG, color-treated
BEFORE
LIGHTENING PROCESS FOR REGROWTH TO LEVEL 10: SilkLift Strong: 35 ml Conditioning Cream Developer 6% (20 vol.) + 1 spoon High Performance Lightener + 3 pumps of Intensive Conditioning Serum Concentrate
BACKGROUND FOUNDATION: Trench Coat Topchic: 40 ml Lotion 3 % (10 vol.) + 30 ml 10P + 10 ml 7BG
RECONSTRUCTED COLORS FOR BANDEAU SECTIONING: Hunter Elumen: 30 ml NA@8 + 5 ml NG@6 + 6 ml Gn@all Paprika – Elumen 30 ml GB@9 + 8 ml BR@6 + 1 ml RV@all Trench Coat Colorance: 20 ml Lotion + 10 ml 10BS
Nastya has a single bandeau across the long fringe to outline the haircut. The key color is Trench Coat beige as a background foundation with accents of the lightest Trench Coat, Paprika Copper and Hunter to create more dimensions. The disruption of the interior curved band through the combination of dark and light accents on each side shows color movement and a fresh and modern twist.
STYLING PRODUCTS:
StyleSign Flat Marvel StyleSign Sleek Perfection
TRADITIONAL REBELS
For full color technique visit
COLORZOOM.COM
SPRING/SUMMER READY WITH KMS CALIFORNIA Acclaimed fashion designer Bora Aksu has designed an exclusive high fashion scarf exclusively for KMS California. This limited edition accessory signifies the designer’s unique contemporary vision and is available for a limited time only.
for
To find out more please speak to your KMS Sales Consultant
Since graduating from Central St Martins in 2002, Bora Aksu has collaborated with numerous international fashion brands including Topshop, Nike, and Anthropologie, and had seven windows at Selfridges. He has also created costumes for Clare Maguire, Tori Amos and Little Boots while dressing Keira Knightley and Sienna Miller. Bora Aksu now produces 4 collections a year, shows twice a year at London Fashion Week and in 2012 his first handbag collection was released with exclusive styles launching in Harrods. In 2012 Bora Aksu was asked to join the judging panel of the WGSN Global Fashion Awards and he also won Designer of the Year at the Elle Style Awards, Turkey.
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BORA AKSU
SPOTLIGHT BY MARK LEESON
HJ’S BRITISH HAIRDRESSER OF THE YEAR 2014
“
Intricacy, great use of light and shade and perfect colour placement give the ultimate deliverance of a spectacular kaleidoscope in this couture collaboration. Spotlight fuses elements of the catwalk with editorial styling, and aims to result in an ultra glam, super cool, progressive and diverse collection. Mark Leeson
”
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Hair by Mark Leeson from Mark Leeson Mansfield & Chesterfield Photographer: Andrew O’Toole Make-up: Claire Read & Denise Rabor Styling: Bernard Connolly
In November Goldwell Ambassador Mark Leeson won British Hairdresser of the Year, widely regarded as the most important hairdressing accolade in the world. The British Hairdressing Awards is one of the most anticipated events in the hairdressing calendar. A total of 16 awards are presented on the night, recognising the finest hairdressing talent in Britain in front of 1800 hairdressers. With a bustling salon in Mansfield, and a second salon just opened in Chesterfield, Mark Leeson’s latest award win is well and truly flying the flag for British hairdressing. Jayne Lewis-Orr, Publishing Director of HJ, said “British hairdressers are internationally renowned for their creativity, originality and innovation, and we are proud that the British Hairdressing Awards continue to celebrate this. It has been inspiring on this special anniversary to see the standard of entries in all categories exceeding high expectations. Congratulations to Mark Leeson and all the 2014 winners who truly are the best of British.”
Mark is famed for his inventive colour work, and for producing striking photographic
2014 marked the 30th anniversary of the
collections that have grabbed the attention
BHA’s, during which time Mark has finalised
of beauty journalists across the globe. His
for 32 British Hairdressing Awards and won
work brings contemporary glamour to the
an incredible 14, as well as numerous other
hairdressing world via his trademark of
high profile titles. A globally recognised name,
exaggerated, sexy and breath-taking
Mark’s iconic work is frequently published in
hairdressing.
hairdressing titles all over the world, and his
As a ambassador for Goldwell since 2009,
presence is often requested at shows and seminars in every continent.
Mark has created colour collections, been an international judge at Color Zoom, hosted
Mark first had to be nominated by his peers
events and shows and shared his life story to
and a panel of leading beauty editors, and
inspire other hairdressers. He has been an
then produced a photographic collection
important part of the evolution of the Goldwell
of 8 images, which was judged by an exclusive
brand, and is highly respected as one of the
panel of industry legends.
most influential hairdressers in the world.
“
I’m truly honoured to be British Hairdresser of the Year. This has been a dream of mine since the day that I started hairdressing and I’m living proof that if you work hard and don’t give up, you can achieve anything. I’m so grateful to all the people who have supported me over the years and to my wonderful team – without them none of this would be possible” MARK LEESON
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ACHIEVE ELITE STATUS the program was taught gave me a lot of inspiration “Theandwayconfidence. Nothing in coloring phases me at all. ” Lara Wallis, Gerard Hair in Grantham MASTER COLORIST COLOR ARTIST
Your starting point
2 Segments:
3 Segments:
4 Segments:
Color designer
Color specialist
certification
Color technician
Service Cycle & Standards Mastery
techniques & service Mastery
trends & inspiration Mastery
Color Correction
Color Trend
Color Formulation
Color Lab
Advanced Grey Coverage
Demi-Permanent Color Mastery
Advanced Fashion Coloring
Permanent Color Mastery
Color artist
color transition Mastery
Advanced Goldwell Techniques
Lightening Mastery Elumen Mastery Foiling Mastery
Grow your creativity, develop your skills and build your careeer
“
Master Colorist is designed to hit all levels of stylist knowledge. You can join at any point in your career and where you start is determined by your experience with Goldwell color. It is an endorsement of your creativity and gives you confidence to try new things in a professional environment. As you work through the levels they call out how you want to feel as a stylist – technician, artist, master…. Irene Meikle, Head of Education UK
”
Get inspired, get energised and start your Master Colorist journey today!
GOLDWELL.COM For further information and to book contact your sales consultant or call Robyn Deamer on 020 3540 1200
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#MASTERCOLORIST
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Join us to be inspired, grow your salon business, strengthen and motivate your team
Enjoy exclusive Membership Benefits AND Privileges
Network with like-minded people and learn from other salon owners, discuss ideas and share challenges. Learn from expert speakers sharing their experience to help you shape your business. Influence the future of Goldwell & KMS California by participating in creative stylist workshop groups. Receive ticket priority and discounts on sought-after Goldwell & KMS California events. Be part of new product previews ahead of national launches.
OVER £2,000 VALUE FOR AN ANNUAL MEMBERSHIP FEE OF £250 --“MEETING WITH LIKE-MINDED HAIRDRESSERS AND SALON OWNERS AND BUILDING RELATIONSHIPS IS SO IMPORTANT TO US. IT’S WONDERFUL TO BE PART OF A PROFESSIONAL CLUB WHERE WE CAN DISCUSS OUR BUSINESS, BUT ALSO HAVE A SOCIAL SIDE WITH PLENTY OF EVENTS TO GET TOGETHER.” --Liz Usher VOGUE INTERNATIONAL
fall in love with
ELUMEN It’s six months since Goldwell underwent a huge global brand redesign and introduced the new industry-focused philosophy “We Think Stylist”. With this sentiment at the heart of every new campaign and innovation, Goldwell is reaffirming its position as the trusted salononly partner with two new client-led services to grow your salon’s business and your stylists’ creativity. The Elumen Gloss Service is designed for clients who want to add a subtle change and super shine to their existing hair colour, while the Elumen Intensity Service intensifies colour without changing it. It’s time to convert even the most colour shy clients…
--ELUMEN GLOSS SERVICE --30 ml NB@10 15 ml GB@9 15 ml Clear
Existing Shade Level 10 bleached
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--ELUMEN INTENSITY SERVICE --50 ml SV@10 10 ml AB@9
--ELUMEN GLOSS SERVICE --50 ml NG@6 30 ml BG@7
--ELUMEN INTENSITY SERVICE --50 ml BM@6 20 ml AN@5 10 ml Bl@all
Existing Shade Level 6 with highlights
--ELUMEN INTENSITY SERVICE --70 ml KB@7 30 ml RR@all 20 ml KK@all
“I love how Elumen is so personal to the client, as it can be mixed like paint for bespoke intensive results. Elumen makes any hair type super shiny AND glossy.” ---
Steve Christie
LISA EDWARDS SALON FAREHAM
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--ELUMEN GLOSS SERVICE --60 ml SV@10 30 ml KB@7 30 ml BK@6
Existing Shade level 8
Elumen is a non-oxidative permanent color without peroxide or ammonia. To discover more about Elumen’s unique technology visit goldwell.com.
New “Color Creatives 2015” Mentorship Program Goldwell Color Creatives is open to salons that are HUB members, and aims to nurture new talent. Fourteen stylists have successfully gained a place on the program after being nominated by the salon owner. They will now go on to receive four mentorship days, including three from the awardwinning Artistic Team at Mark Leeson, culminating with a professional photoshoot in April. The Color Creatives 2015 are: Natalie Jones - Cameo, Hereford; Nikita Tandy - Aqua Hair Design, Cardiff; Kirstie Smith - Gerard Hairdressing, Grantham; Lauren Harcroft - Hobson & Holmes, Darlington; Ben Martin - Hair@22, Taunton; Hannah Cleaver - Iconic, Cheam; Kerry Glass - Sarah Hodge Group, Taunton; Natalie Gray - Elizabeth Ann, Market Bosworth; James Hayter - Edge Hairdressing, Ipswich; Olivia Brännström - Vogue International, Leamington Spa; Naomi Walters - The Salon, Taunton; Trudie Wilkinson - Gloss Hairdressing, Knaresborough; Cally Mallett - Burlesque, Newport and Jessica Hawley - Mark Leeson, Mansfield
STYLIST&SALON EDIT MARK LEESON CHESTERFIELD In late 2014 Mark Leeson has opened his second salon in Chesterfield, with a launch party attended by clients, friends and local dignitaries, including the Mayor and Mayoress of Chesterfield. The new salon is managed by Eastern Hairdresser of the Year 2012, Shaun Hall, a long-standing member of the Mark Leeson team. The opening coincides with Mark’s 30th anniversary in hairdressing. During this time, Mark and his team have been nominated for 32 British Hairdressing Awards and won an incredible 14.
If you have a story to share, email your news with a high resolution image to Samantha.Ward@kao.com 28
WESTROW ACADEMY Situated in central Leeds, the beautiful Westrow Academy has become the latest Goldwell Education satellite site with Academy London courses running throughout 2015. For further information on courses and dates, please speak to your Goldwell Educator, email Robyn.Deamer@Kao.com or call 020 3540 1200
HIGH SPIRITS
In February Spirit Hair Company, based in High Wycombe, held their annual conference at the De Vere Hotel in Middlesex. Celebrating achievements in 2014 the team were treated to a day of motivation and education. Salon co-owner Lauren Turner said “Our conference is always filled with inspiration, and rewarding the team for their continued hard work is our pleasure.”
NEW RECRUITS FOR THE KMS EDITORIAL COLLECTIVE The KMS Editorial Collective has grown by another five members in 2015. The new recruits have joined the program for two years and will receive bespoke education, editorial opportunities and the chance to work backstage at London Fashion Week! Congratulations to the new recruits: Hayley Welling – Ciente, Berkhamstead Beki Tonks – Anthony John Salons, Lichfield Amber Bunce – B.O.B Hairdressing, Feltwell Kelly Murray – Spirit Hairdressing, High Wycombe Grace Bowman – Boutique Hair Spa, Ayrshire
Salon Central opens in Nottingham Goldwell Ambassador Beverly C MBE officially opened Central College Nottingham’s new commercial training hair salon, Salon Central, in November 2014 Beverly ran a Masterclass to an audience of students and many of Nottingham’s salon owners, before hosting a Q&A session about her career journey. She said: “It feels like an amazingly creative environment and I’m sure it will have an enormous impact on students’ development.”
FOR THE LOVE OF FASHION Goldwell Ambassador, Shane Bennett, recently lent his artistic talents to create the hair at “For the Love of Fashion”, an event that premieried the latest collection from Northern Irish designer Geraldine Cannon. The event, held in the Great Hall in Stormont, Belfast was in aid of the Energy for Children’s Trust.
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--SALON INTERIORS ---
HARE & BONE, LONDON
Award-winning stylist Sam Burnett recently launched the HARE & BONE brand. His first HARE & BONE salon, a converted convenience store, recently opened in Great Titchfield Street, W1
What was the inspiration for the interior? I wanted to create a modern, minimalist and functional space. Taking inspiration from London Underground tiles, NYC boutique hotels, contemporary London restaurants and industrial spaces. How long did the refurbishment of the building take and when did the salon open? 13 weeks and we opened the ground floor on December 3rd 2014 Did you experience any challenges? Yes it took 8 months to negotiate the lease, this was a big learning curve. We had a severe asbestos problem, a rotten shopfront, a leaking damp basement, and a dated electrical phase board. What is your favourite part of the salon? The floating industrial staircase and luxury massage chairs in our private backwash areas and I love the overall feeling of warmth created by the team.
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--WHAT MATTERS TO YOU? ---
Former winner of North Eastern Hairdresser of the Year and Artistic Director of the award-winning Mark Leeson Artistic Team, Shaun Hall shares what matters to him: I became inspired to become a hairdresser after watching my best friend cut hair - I’d never considered hairdressing as a career before. I’ve always had a passion for art and architecture and was drawn to the way you could create styles with hair. I love vibrant, creative colour which is beautiful with an artistic element. It’s all about creating a look which makes the client feel beautiful. My career started in a small local salon when I was 17, which I enjoyed but I wanted to do more. After six months I started as a junior at Mark Leeson Hair Body & Mind and over 12 years worked my way up the ranks. I was the joint assistant manager in the flagship Mansfield salon, and recently became manager of the new Mark Leeson Hair Body & Mind salon in Chesterfield.
--Shaun Hall MANAGER OF MARK LEESON HAIR BODY & MIND, CHESTERFIELD ---
“good communication is the most important factor in business”
The move was quite emotional really because I’d spent 12 years of my life in Mansfield, it’s where I had grown as a person and learned everything to get me where I am today. But it was a new chapter in my life so of course it was really exciting too. I was lucky to have such a smooth transition from the Mansfield salon thanks to the great support from Mark and his partner Richard. They popped into the salon over the first few days to make sure everything was going well, and they are always on the phone whenever we need any help. The Chesterfield salon got off to a flying start- we’ve been really busy! The Mayor came to the opening night which created quite a buzz. Lots of existing clients followed us from Mansfield so we were fully booked straight away and we started with a solid client base. It’s been a really exciting time for everybody, and with Mark Leeson being crowned British Hairdresser of the Year it’s generated even more interest in our salon. We’re all systems go, fully booked every day, adding new clients to our books, and soon to be looking for more staff. What does the future hold? Who knows? I know that Mark would like to branch out and expand his salons to reach out to more clients but I’d like to stay here in Chesterfield - I’m very happy here. The people in Chesterfield are really friendly, they always say hi when they see me out in shops and on the street - although I wouldn’t say I’m a local celebrity quite yet! Mark has been a great teacher and he’s instilled the belief in me that anything I wanted to do, I could do it. That’s the only advice I’d give really - work hard. Sometimes you’ll work extra hours off your own back but it all pays off. Give it your all, that’s the way I was brought up. Having Goldwell as our partner, they’re almost like a family. Some companies are quite formal but with Goldwell, they’re always there to speak to you when you need them. I’ve always believed that good communication is the most important factor in business.”
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GOLDWELL AMBASSADOR
MARK LEESON
wins HJ’s BRITISH HAIRDRESSER OF THE YEAR 2014
“AMAZING, ASTONISHING AND SO EXCITING” -------
Mark Leeson
Goldwell GLOBAL AMBASSADOR -------