Goldwell Education Portfolio 2012 by KAO Salon Division (UK)

> Education to move you and your career forward with GOLDWELL You and your salon are part of a dynamic, creative and progressive industry responsible for clients looking and feeling great when they leave the salon and until they return. At the same time, salon team members have different education, training and development needs throughout the year to maintain confidence, motivation and to address and fulfil the varying clients needs. The GOLDWELL Education Portfolio 2012 is available to you and your team to enhance creativity, support achievement of goals and bring greater potential into reality. Whatever your level of experience and aspirations, there are seminars and programs inside designed to meet diverse and changing needs. Enjoy a GOLDWELL learning experience to access knowledge, skills and inspiration that you can transfer into ongoing career success. Ask your GOLDWELL team for advice or to help you to design your salon team or individual training program for 2012.

Nick Wood, MANAGING DIRECTOR

Irene Meikle, HEAD OF EDUCATION

William Wilson, HEAD OF TECHNICAL AND CREATIVE DIRECTION

SUCCESS IS YOUR CREATIVITY COMING TO LIFE. 1

>> INDEX seminar

level

educator

page

the GOLDWELL color cycle mastercolorist growth & development program GOLDWELL color seminars fundamental color 1 fundamental color 2 fundamental foil fundamental elumen essentials color 1 essentials color 2 essentials classic techniques inspiration color correction inspiration technique design color lab color co-ordination training others 1 training others 2 mastercolorist certification days lecturer’s awareness GOLDWELL color expert

level 1 level 1 level 1 level 1 level 2 level 2 level 2 level 3 level 3 level 4 level 4 level 5 level 5 all levels full time college lecturers experienced colorists and salon owners

5 6 10 master master master master master master master master master master master master master

colorist colorist colorist colorist colorist colorist colorist colorist colorist colorist colorist colorist colorist

educator educator educator educator educator educator educator educator educator educator educator educator educator

Academy educator Academy educator

color zoom '12 ”fascinature“ inspiration color zoom ‘12 fascinature collection workshop

28 level 3

29 31

color zoom educator

inspiration team

couture coloring and cutting trend inspirations color and cut express color and cut on trend twenty 12 color and cut iconic classic coloring and cutting london style coloring and cutting equipment required

11 12 13 14 15 16 17 19 20 21 22 23 23 24 25 26

Mark Leeson Beverly C Terri Kay Burlingtons Shane Bennett Lisa Whiteman handouts

34 35 36 37 38 39 certificate of participation

seminar

educator

page

inspiration team cont. on the edge coloring and cutting long hair an evening with classic cutting men’s classic cutting shiatsu

Neil Barton Michael Barnes Ambassador educator Hair Associates/Lexingtons Erik Lander Shinobu Sekiya

curls perm

50 Academy educator

business leadership & motivation pr your salon business today the fantastic salon

51 52

Samantha Field Jon McLeod Alan Austin-Smith

in-salon and regional seminars color zoom ’12 – fascinature collection ultimate gloss – ‘give me shine’ ultimate coverage – ‘cover me up’ ultimate blonde – ‘lift me up’ ultimate transformation – ‘make me over’ ultimate creativity – ‘make me unique’ fundamental color 1 and 2 inspirational color correction out on the road

40 41 42 45 48 49

53 54 55 56

GOLDWELL educator GOLDWELL educator GOLDWELL educator GOLDWELL educator GOLDWELL educator GOLDWELL educator GOLDWELL educator GOLDWELL educator Ambassador educator

58 58 59 59 60 60 61 61 62

be more. achieve more. customised in-salon program

GOLDWELL learning destination

booking & must-know information

refreshments

<< THE GOLDWELL COLOR CYCLE > Provide the ultimate hair color experience for your clients Clients expect technical competence during their salon appointment but it is only a part of why clients choose to return to you and your salon. Their overall experience in the salon and at home between appointments, is what will continue to impress clients and create a high level color reputation. Learn about the easy yet complete 5 step business building method that underpins GOLDWELL Education programs and supports ongoing color process, resulting in success with clients. Colorists enjoy maximising the potential of every client, developing a loyal, color passionate client base andÂ giving ultimate service. Clients excitedly say their overall professional salon and hair color experience has been met far beyond expectations. NSULTATION

AT IC IQU L P AP CHN TE

S R T- C E OL O

PO A C

AT HO ME

MAINTEN

IN SALON

LOR ON CO TI E - AR A PR REP P

Take part in GOLDWELL color programs and on your return live the GOLDWELL Color Cycle in your salon and achieve perfect color results and greater client satisfaction.

>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM

>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM > For dedicated, aspiring colorists GROWTH & DEVELOPMENT PROGRAM

This valuable program gives you the chance to link individual seminars to form your own training plan. The modular system means you can enter the program and complete a package of seminars most suited to your experience level and your career goals. Development and certification levels: >> Level 1: Mastercolorist ASSISTANT >> Level 2: Mastercolorist TECHNICIAN

>> Level 3: Mastercolorist SPECIALIST >> Level 4: Mastercolorist ARTIST

>> Level 5: Mastercolorist TRAINER

Each level works on the principle of attending seminars at GOLDWELL and practice between with on-the-job projects and self learning activities. Small group face-to-face training and comprehensive materials effectively prepare you to achieve your certification for each level. We encourage you to join this program if you want to: > achieve the highest level of quality, client satisfaction and loyalty > stretch your knowledge and skills and be positively challenged > charge up your creativity and profile your competence > enjoy achievement and feel empowered, respected and accomplished > be able to share your knowledge and skills to develop others Become a globally recognised Mastercolorist and capitalise on your dedication to your professional education. Start today.

>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM > For dedicated, aspiring colorists The Mastercolorist Growth & Development program provides practical and theory training in all areas of color: products and their technologies, client communication and consultation, creativity and design, color services and solutions as well as training others. For more information about what is covered in each Mastercolorist related seminar, look for the ones that are identified with the Mastercolorist icon as seen at the top of the opposite page or ask your GOLDWELL team for advice on how to become involved and design your training plan. Each level has a Mastercolorist folder, and enrollment on the program entitles you to 20% discount on all seminars within that level.

GROWTH & DEVELOPMENT PROGRAM

LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2

• Color Lab • Color Co-ordination

• Training Others 1 • Training Others 2

• Essentials Color 1 • Essentials Color 2 • E ssentials Classic Techniques

• I nspiration Color Correction • Inspiration Technique Design • Inspiration Color Zoom '12 – ”FasciNature“ Collection

See pages 11–14

See pages 15–17

See pages 19, 20 and 31

See pages 21 and 22

See page 23

• Certification Day

LEVEL 1 • • • •

Fundamental Fundamental Fundamental Fundamental

Color 1 Color 2 Foil Elumen

Mastercolorist ASSISTANT

Mastercolorist TECHNICIAN

Mastercolorist SPECIALIST

Mastercolorist ARTIST

Mastercolorist TRAINER

>> GOLDWELL COLOR SEMINARS > Individual seminars and training packages Hair color is not only exciting and creative for colorists and daily salon life, it is a large part of the overall beauty and well-being needs of salon consumers today. Develop as a color expert and maximise your creativity and passion for hair color and boost your salon business. Whether you are just starting your hair color business or are very experienced and established, GOLDWELL color programs cater to all individual and salon experience levels and needs. Link together individual seminars highlighted with the Mastercolorist icon to form your own training and preparation plan prior to your GOLDWELL Mastercolorist Certification day. Enroll in specific seminars to meet your goals or for more information on the Mastercolorist concept please refer to pages 6â&#x20AC;&#x201C;9 or ask your GOLDWELL Team to assist you.

>> COLOR

Fundamental Color 1 Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 1

Format: One day including hands-on workshop Experience Level: • New to working with GOLDWELL Colorance

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 2

London

Tue 10 JAN

Tue 3 JUL

Tue 31 JAN

Tue 24 JUL

Tue 21 FEB

Tue 14 AUG

Tue 13 MAR

Tue 4 SEP

Tue 3 APR

Tue 25 SEP

Tue 24 APR

Tue 23 OCT

Tue 15 MAY

Tue 13 NOV

Tue 12 JUN

• Starting coloring career • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification Participants learn: • A ll aspects of the GOLDWELL Colorance system and services • Understanding client needs according to the GOLDWELL Color Cycle Focus Areas: • D emi-permanent coloring with the Colorance range including Colorance, Colorance Cover Plus and Colorance Express Toning tones • Service options and working methods • A ll supporting ranges and products: Soft Color, Colorglow [IQ] and GOLDWELL StyleSign • C ommunication and customer service relating to Demi-permanent services

>> COLOR

Fundamental Color 2 Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 1

Format: One day including hands-on workshop Experience Level: • New to GOLDWELL Topchic Hair Color

9.30 am 10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 2

London

Wed 11 JAN

Wed 4 JUL

Wed 1 FEB

Wed 25 JUL

Wed 22nd FEB

Wed 15 AUG

Wed 14 MAR

Wed 5 SEP

Wed 4 APR

Wed 26 SEP

Wed 25 APR

Wed 24 OCT

Wed 16 May

Wed 14 NOV

Wed 13 JUN

• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification

Book Fundamental Color 1 and Fundamental 2 together for £220 or 1470

• Has certificate of participation in Fundamental Color 1

GOLDWELL points

Focus Areas: • Exploring the needs of salon tinting clients • Foundation coloring knowledge and skills • Universal color law, consultation, preparation, application, post-color care, home hair care and rebooking • Instruction in the GOLDWELL Color Cycle applicable to tinting services • The Topchic (2-10 series) and Colorance (Color-Balancing) systems • All associated in-salon and at home support products

Fundamental Foil Educator: GOLDWELL Mastercolorist Educator

GROWTH & DEVELOPMENT PROGRAM

LEVEL 1

Format: One day including hands-on workshop

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 2

London Mon 9 JAN Mon 12 MAR Mon 14 MAY Mon 23 JUL Mon 24 SEP Mon 12 NOV

Experience Level: • New to foiling and creative techniques • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification • Has certificate of participation in Fundamental Color 1 and 2 Focus Areas: • Fundamentals of foiling for first-timers – commercial foiling made easy • S ectioning, slicing and weaving – horizontal, diagonal and vertical placement within quick and easy creative services • Topchic, SilkLift and Colorance systems • Step by step instruction according to the GOLDWELL Color Cycle • S upport products for optimum color results and complete client satisfaction

>> COLOR

Fundamental Elumen Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 1

Format: One day including hands-on workshop Experience Level: • New to Elumen • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification • H as certificate of participation for Fundamental Color 1, 2 and Fundamental Foil Focus Areas: • E xperience a technologically advanced, non-oxidative permanent coloring concept • C omprehensive instruction in Elumen High Performance Color for unique exclusive salon services – fundamental Elumen technology, methods, application and after care • Achieving extraordinary color results for clients Register

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 2–3

London Mon 30 JAN Mon 2 APR Mon 11 JUN Mon 13 AUG Mon 22 OCT

Essentials Color 1 Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 2

Format: One day including hands-on workshop Experience Level: • New to tinting for grey coverage and/or new to fashion coloring

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London

Tue 17 JAN

Tue 10 JUL

Tue 7 FEB

Tue 31 JUL

Tue 28 FEB

Tue 21 AUG

Tue 20 MAR

Tue 11 SEP

Tue 10 APR

Tue 2 OCT

Tue 1 MAY

Tue 30 OCT

Tue 22 MAY

Tue 20 NOV

Tue 19 JUN

• H as certificate of participation for Fundamental Color 1, 2 and Fundamental Foil • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus Areas: • S pecific needs of brunettes, redheads and grey coverage clients • Achieving successful tinting results from start to finish • Topchic and TriFlective Naturals systems in relationship to grey coverage • U tilization of fashion shades from the Topchic and Colorance systems • Awareness of the GOLDWELL Color Cycle • S upport products that provide full customer service and perfect color results

>> COLOR

Essentials Color 2 Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 2

Format: One day including hands-on workshop Experience Level: • N ew to highlighting, decoloring and toning and/or using GOLDWELL blonde products • Has certificate of participation for Fundamental Color 1, 2 and Essentials Color 1 • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus Areas: • Insights into the needs of blonde clients • Communication, coloring procedures, products and home hair care • Knowledge and skill regarding blonde services • G OLDWELL Topchic (HiBlondes Control and NeutraLights) and SilkLift systems • C ore salon services related to highlifting, decoloring and blonde refinement (toning)

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London

Wed 18 JAN

Wed 11 JUL

Wed 8 FEB

Wed 1 AUG

Wed 29 FEB

Wed 22 AUG

Wed 21 MAR

Wed 12 SEP

Wed 11 APR

Wed 3 OCT

Wed 2 MAY

Wed 31 OCT

Wed 23 MAY

Wed 21 NOV

Wed 20 JUN Book Essential Color 1 and Essentials Color 2 together for £220 or 1470 GOLDWELL points

Essentials Classic Techniques Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 2

Format: One day including hands-on workshop

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 2

London Mon 16 JAN Mon 19 MAR Mon 21 MAY Mon 30 JUL Mon 1 OCT Mon 19 NOV

Experience Level: • New to classic foiling techniques • H as certificate of participation for Fundamental Color 1, 2 and Fundamental Foil as well as Essentials Color 1, 2 • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus Areas: • Instruction in classic techniques and adapting placement and formulations • D imensional coloring according to client needs and current fashion direction • Commercial, salon core highlighting services • Perfecting skills with using Topchic (HiBlondes Control and NeutraLights), Colorance and SilkLift systems • All associated support products

>> COLOR

Inspiration Color Correction Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 3

Format: One day including hands-on workshop Experience Level: • N ew to color correction or using GOLDWELL products for

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London

Tue 24 JAN

Tue 17 JUL

Tue 14 FEB

Tue 7 AUG

Tue 6 MAR

Tue 28 AUG

Tue 27 MAR

Tue 18 SEP

Tue 17 APR

Tue 9 OCT

Tue 8 MAY

Tue 6 NOV

Tue 29 MAY

Tue 27 NOV

Tue 26 JUN

color correction services • H as certificate of participation for Fundamental Color 1, 2 and Essentials Color 1, 2 • OR is certified in LEVEL 2 Mastercolorist TECHNICIAN Focus Areas: • P rofessional salon solutions for turning color challenges into thrilling results • System Color Remover and Pre-Pigmentation • C orrective services using Topchic, Colorance, SilkLift and Elumen systems • Coloring darker, filling, tinting back and overcoming color fading • Fashion coloring on lightened hair, toning and ‘no fuss’ low-lighting • Removing artificial color

>> COLOR

Inspiration Technique Design Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 3

Format: One day including hands-on workshop Experience Level: • New to designing techniques or looking for new inspiration • H as certificate of participation for Fundamental Color 1, 2, Fundamental Foil and Fundamental Elumen, Essentials Color 1, 2 and Inspiration Color Correction • OR is certified in LEVEL 2 Mastercolorist TECHNICIAN Focus Areas: • Designing techniques that are customised to individual client needs • M odifying formulae, sectioning and placement to adapt to different styles, length, texture, color history and client needs to create individual color results • Creating and naming your own creative services and sharing your ideas to inspire each other • Enriching your creativity with new and original ideas that have the potential to expand your menu of color services Register

9.30 am

Start

10.00 am

Mon 26 MAR

Finish

5.00 pm

Mon 28 MAY

Bring

Pin tail comb

London Mon 23 JAN

Mon 6 AUG Investment £155 or 1035 GOLDWELL points NVQ

Level 3

Mon 8 OCT Mon 26 NOV

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring Pin tail comb. You will receive our Color Lab pack in the mail prior to the seminar

Color Lab Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 4

Format: One day including hands-on workshop

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London Mon 20 FEB Mon 18 JUN Mon 3 SEP Mon 12 NOV

Experience Level: • H as certificate of participation for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified in LEVEL 3 Mastercolorist SPECIALIST Focus Areas: • E volving existing skills to create your own formulae and color schemes • Color sense, awareness and visualisation • Recreating colors adapted from different visual references • E xperimental and exploratory experience that will inspire confidence in color design • Developing color intelligence and stimulating color potential • Experience the full spectrum of GOLDWELL color products

>> COLOR

Color Co-ordination Educator:

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London Mon 27 and Tue 28 FEB GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 4

Mon 25 and Tue 26 JUN Tue 10 and Wed 11 SEP Tue 19 and Wed 20 NOV

Format: Two day course including practical hands-on workshops Experience Level: • Has certificate of participation for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified LEVEL 3 Mastercolorist SPECIALIST Focus Areas: • Creating a color concept into a co-ordinated collection • B ehind the scenes of how to recreate the GOLDWELL annual Education Collection techniques • P rocess of how to co-ordinate a collection prior to, during and after the design • Basic project management relating to producing a collection • Building your own collection concept from start to finish • Demonstrations on live models • G aining ideas via sharing with each other and presenting your concepts

Training Others 2 Training Others 1

Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator Educator:

GROWTH & DEVELOPMENT PROGRAM

GOLDWELL Mastercolorist Educator

LEVEL 5

Format: Two day course including interaction and project workshops

Format: Two day course including interaction and project work Experience Level: • H as certificate of participation in for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,

Experience Level:

Essentials Classic Techniques, Inspiration Color Correction,

• H as certificate of participation for Fundamental Color 1, 2,

Inspiration Technique Design, Color Lab, Color Co-ordination and

Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction, Inspiration Technique Design, Color Lab and Color Co-ordination • OR certified in LEVEL 4 Mastercolorist ARTIST

LEVEL 5

Training Others 1 • OR is certified in LEVEL 4 Mastercolorist ARTIST Focus Areas: • Expanding on training principles gained in Training Others 1

Focus Areas: • Fundamental presentation and training principles • Effective planning, designing and conducting one-on-one or small group salon training sessions • H ow to share your expertise and experience in a training role and help others to grow and be successful Register

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£200 or 1355 GOLDWELL points

NVQ

Level 4

Location

London

Please contact the Academy for dates

• Training process and learning styles • Planning and designing team and individual training plans • Types of training topics, environments and delivery methods • Fulfilling different types of training objectives and evaluating training effectiveness • Basis to develop as a dedicated trainer within your organization Register

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£200 or 1355 GOLDWELL points

NVQ

Level 4

Location

London

Please contact the Academy for dates

>> COLOR

Mastercolorist Certification Days GROWTH & DEVELOPMENT PROGRAM

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

ÂŁ50 or 335 GOLDWELL points

Location

London

LEVEL 1: Mastercolorist ASSISTANT Wed 7 MAR Wed 6 JUN

Each level of the Mastercolorist accreditation is a key to

Wed 7 NOV

success and acknowledgement of your ongoing growth and development.

LEVEL 2: Mastercolorist TECHNICIAN Wed 18 APR Wed 30 MAY

You will be able to show concrete evidence of your

Wed 29 AUG

achievements and commitment and to be celebrated as a true color expert at each level. Gaining your certification

LEVEL 3: Mastercolorist SPECIALIST

will further help to build your confidence, reputation and

Wed 27 JUN

credibility with salon clients. LEVEL 4: Mastercolorist ARTIST Wed 9 MAY

Select a date from the options below for your target level

Wed 8 AUG

after the completion date of your seminar training plan. The one day certification test will include testing in product and core skills and completion of 2 models.

LEVEL 5:

Mastercolorist TRAINER

Please contact the Academy for dates

Lecturer’s Awareness Educator: GOLDWELL Academy Educator Format: One day including demonstrations Experience Level: Full time college lecturers Focus Areas: • For full time college lecturers to keep up to date and informed about GOLDWELL color products and information • S etting your own agenda on color topics covered as well as covering any new GOLDWELL color products introduced recently • In the afternoon these products and their uses are demonstrated on 2 models following the GOLDWELL Color Cycle • A n important focus is how to teach these methods and information onto others Register

9.30 am

Start

10.00 am

Finish

5.00 pm

Investment

£20 or 135 GOLDWELL points

NVQ

Level 3

London

Wed 25 JAN

Mon 16 JUL

Wed 15 FEB

Wed 19 SEP

Wed 28 MAR

Wed 17 OCT

Wed 9 MAY

Wed 28 NOV

Mon 9 JUL

>> COLOR

out your own passions and ideas in creative color and increase your confidence in the wider business world • A holistic mix of product information and hands-on sessions with models putting the concepts taught into action. From hair science working through the comprehensive GOLDWELL color portfolio

GOLDWELL Color Expert Educator: GOLDWELL Academy Educator Format: 12 days (6 weeks, 2 days per week) Experience Level: Experienced colorists and salon owners Focus Areas: • T here are few courses in Europe that can give you this level of expertise and personal tuition. There’s a limit of just seven people per course. Closely assisted by our own experts, anyone attending this course will leave The Academy with the skills to become an expert educator and color specialist within their own Salon team • T his intensive 12 day course offers a combination of inspired learning and personal development, which will not only help you later hone others talents but will bring out your own creativity and help concentrate your business skills and industry aspirations • T he emphasis for this exclusive course is on how you can create the salon you want. You’ll receive training on compiling menus, choosing complimentary services, pricing structures and building the skills you’ll need within your team. You’ll learn color planning, how to train others in color selection, application and style creation. There will also be sessions on business building and putting your business plans into action. Our experts will always be helping you to bring

• We will give you the expert technical and business skills you’ll need to run a successful salon, plus, the ability to coach and develop yourself and your team into being true color experts Register

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

£2,000 or 13,335 GOLDWELL points

NVQ

Level 3-4

Location

London

Color Expert 1 Mon 9 and Tue 10 JAN Mon 16 and Tue 17 JAN Mon 23 and Tue 24 JAN Mon 30 and Tue 31 JAN Mon 6 and Tue 7 FEB Mon 13 and Tue 14 FEB Color Expert 2 Mon 16 and Tue 17 APR Mon 23 and Tue 24 APR Mon 30 April and Tue 1 MAY Mon 14 and Tue 15 MAY Mon 21 and Tue 22 MAY Mon 28 and Tue 29 MAY Color Expert 3 Mon 9 and Tue 10 JUL Mon 16 and Tue 17 JUL Mon 30 and Tue 31 JUL Mon 6 and Tue 7 AUG Mon 13 and Tue 14 AUG Mon 20 and Tue 21 AUG Color Expert 4 Mon 24 and Tue 25 SEP Mon 1 and Tue 2nd OCT Mon 8 and Tue 9 OCT Mon 22 and Tue 23 OCT Mon 29 and Tue 30 OCT Mon 5 and Tue 6 NOV On completion of the color expert course we award prior recognition of Mastercolorist levels 1â&#x20AC;&#x201C;3

One trend, one team, a fascinating collection: the international GOLDWELL Color Zoom Creative Team took inspiration from the most influential fashion shows – to create exciting, fresh hairstyles that impress on a global scale. What’s the hottest trend for 2012? FasciNature! The new trend pays hommage to the greatest and most impressive designer that we know: Nature – the true embodiment of beauty and perfection. Its glorious colors and the surreal diversity of shapes are fascinating and inspiring to any creative hairdresser. Be part of the FasciNature Trend, which offers looks with enormous visual intensity, splendid, lively colors and expressive cuts and join one of our inspiring Color Zoom seminars. Learn how to bring this fashion trend to your salon and impress your clients with the new color concept „Butterfly Effect“, the new trend shades and your own creativity. FasciNature! Color at its most fascinating. Enjoy!

>> COLOR ZOOM '12

>> COLOR ZOOM CHALLENGE '12 >T he Global GOLDWELL Color Award Get the inspiration. Set the trend

Evelyn Luo Wan Yen Global New Talent Colorist Taiwan

Neil Barton Global Creative Colorist UK

Marcela Blechova Global Partner Colorist Czechoslovakia

Experience the unique and inspiring sensation of setting international trends: the Color Zoom Challenge offers the chance for a new creative team to design the Color Zoom 2014 Collection together with GOLDWELL! Demonstrate your color passion and competence and show that you can interpret trends in a uniquely creative way. Make a name for yourself worldwide: SET THE TREND! JOIN IN… Send us your personal interpretation of the FasciNature trend by 31st of May 2012. There are 3 categories you can enter: Creative Colorist, New Talent Colorist (less than 5 years experience) or Partner Colorist. Act now and get more details and information from your GOLDWELL Educator or Sales Representative and ask for the Color Zoom Challenge '12 Briefing Kit. Don’t miss the ultimate color experience and join us at our Global COLOR ZOOM event in October 2012 in London. We’re looking forward to hearing from you.

>> COLOR ZOOM

Inspiration Color Zoom ´12 FasciNature Collection Workshop

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

A pintail comb

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3

London Mon 13 FEB GROWTH & DEVELOPMENT PROGRAM

Educator:

LEVEL 3

Mon 16 APR

GOLDWELL Color Zoom Educator Format: One day seminar with look and learn demonstration in the morning and afternoon hands-on workshop Experience Level: • Color and trend oriented hairdressers looking for new inspiration • Has certificate of participation in Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified in Level 2 Mastercolorist TECHNICIAN Focus Areas: • The new Color Zoom‘12 World – FasciNature Technique Concept • Explanation and demonstration in an up-close-and personal way • Step by step instruction on the sectioning, placement and color schemes • Color story underpinning the different trend looks • P ossibilities on how each technique can be customised for your salon client • C omplete palette of GOLDWELL color products and a new, trend inspiration for your salon services

>> INSPIRATION TEAM

>> TALENTED AND PASSIONATE ARTISTIC EDUCATORS > Committed to sharing and aiming to inspire Inspiring Educators providing indispensable ideas and thought provoking insights, behind the scenes tips and hints and creative concepts are what you will experience when attending GOLDWELL artistic programs. Learn from iconic industry masters or new up-and-coming geniuses. Attend up close and personal small groups, look & learn seminars, interactive sessions and dynamic and engaging shows and events. Whatever your artistic style and area of interest, GOLDWELL Inspiration program Educators will encourage you as artistic catalysts for your creativity. Boost your skills in: > Salon creative coloring > Editorial and photographic work > Long hair upstyling and conversions

> Cutting, styling, finishing > Fashion and trend information > Competitions and awards

Ambassador Educators are all British Hairdressing Awards finalists or winners. Artistic Educators are dynamic salon owners or successful key salon team members.

>> AMBASSADOR EDUCATORS > Passionate Educators Mark Leeson Couture Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

Mark Leeson Mark Leeson has been hairdressing for more than 25 years and in 2004 he won his first British Hairdressing Award. Since then he has won a long list of awards,

Experience Level:

and Mark’s stunning photographic work has made him

Hairdressers with cutting skills that are looking for inspirational ideas

one of the most respected hairdressers in the world.

on coloring and cutting

Renowned for his exceptional colour work and superior

Focus Areas: In this seminar Mark will reveal his award winning techniques for

shows, Mark is a first-class educator and remains one

coloring and cutting giving a couture edge, helping you to create color

of Goldwell’s most popular ambassadors. His

and cuts for the individual. Mark will work with color techniques such

collections never fail to make front covers and his

as threading, shadowing and splash Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£220 or 1470 GOLDWELL points

NVQ

Level 3

London Mon 12 MAR Mon 2 JUL Mon 22 OCT

ability to transform the ordinary into the extraordinary is simply mesmerising.

hair: Mark Leeson for Goldwell make up: Denise Raber stylist: Bernard Connelly photography: Andrew O’Toole

Beverly C Trend Inspirations Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

Beverly C Beverly C – twice winner of British Hairdresser of The Year and in 2008 appointed MBE. Beautiful, talented, award-winning, experienced, stylish… Beverly C is the

Experience Level:

UK’s most prolific female hairdresser and is proud to

Hairdressers with cutting skills who are looking for inspirational

be a GOLDWELL Ambassador. Awards and more

ideas on coloring and cutting

awards. Beverly was British Hairdresser of the Year in 2001 and 2002 and London Hairdresser of the year

Focus Areas: Trend Inspirations Color and Cut – This seminar with Beverly C will

in 87/88 and 88/99. She was awarded Best British

focus on a day of inspiring education featuring the most current looks.

Hairdresser in 1990 in Japan and received the British

Using her extensive knowledge and talent to translate the best looks

Masters Award in Australia in 2005.

for the client working on suitability, age group, face shapes and what’s hot Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, razor, combs and brushes

Investment

£220 or 1470 GOLDWELL points

NVQ

Level 3

London Mon 30 JAN Mon 19 MAR

hair: Beverly C for Goldwell make up: Lauren Mathis stylist: Bernard Connelly photography: Desmond Murray

Mon 17 SEP

>> AMBASSADOR EDUCATORS > Passionate Educators Terri Kay at Mark Leeson Express Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

Terri Kay Terri Kay is the manager for Mark Leeson Hair Body and Mind and has been hairdressing for more than 25 years. With a long list of awards to her name, including

Experience Level:

twice-winner of Eastern Hairdresser of the Year, Terri

Hairdressers with cutting skills that are looking for inspirational ideas

is one educator who truly understands how to create a

on coloring and cutting Focus Areas:

winning collection.

Terri brings her salon experience to teach young stylists quick and

Her technical knowledge is exceptional and her work is

easy, but very effective color and cut techniques helping to grow the

regularly featured in hair magazines all over the globe.

stylist’s column

Having worked alongside world-leading hairdresser Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£170 or 1135 GOLDWELL points

NVQ

Level 3

London

M on 5 MAR Mon 6 AUG

Mark Leeson for more than 20 years, Terri is an excellent educator who is renowned for her superb teaching skills and enthusiasm for hairdressing.

hair: Terri Kay make up: Victoria Baron stylist: Bernard Connelly photography: Andrew O’Toole

Clive Colman – founder

Burlingtons On Trend Twenty 12 Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

Burlingtons Burlingtons was launched in 1983 by hairdresser Clive Colman. The journey began in London and there are now eight salons throughout the UK. The group has

Experience Level:

become renowned for its funky dynamic team who

Hairdressers with cutting skills that are looking for inspirational ideas

constantly deliver first class hairdressing. Throughout

on coloring and cutting

this seminar the Burlingtons Art Team will share their expertise on the latest hot trends in cutting and colour,

Focus Areas: The Burlingtons Art Team will take you through this seasons hot

with top tips and inspiring ideas, giving students plenty

trends in color, cuts and style. This will help you to identify trends, and

of adaptable new looks to take back in the salon.

interpret and adapt them to your clients requests Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£170 or 1135 GOLDWELL points

NVQ

Level 3

London Mon 14 MAY Mon 30 JUL

hair: Isha Samms, Burlingtons make up: Amanda Tang art direction: Rupert Kingston photography: Diego Bonfanti

>> AMBASSADOR EDUCATORS > Passionate Educators Shane Bennett Iconic Classic Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model

Shane Bennett Shane Bennett- 3 times Hairdresser of the Year and member of British Hairdressing Hall of Fame is currently based at his salon in Hillsborough. Shane is

Experience Level:

a regular face on Irish television and his photographic

Hairdressers with cutting skills that are looking for inspirational ideas

work is featured in both trade and consumer

on coloring and cutting Focus Areas:

magazines nationally and internationally.

A consumer led course taking the foundation classic techniques and

Shaneâ&#x20AC;&#x2122;s elegant salon has become a beacon of

developing them further to make them more commercial for salon

exceptional hairdressing and customer service. His

use. Shane brings his salon expertise to this course

reputation has grown from strength to strength and he travels extensively promoting the hairdressing

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes.

Investment

ÂŁ170 or 1335 GOLDWELL points

NVQ

Level 3

industry. He has a passion for beautiful hair and is an expert in the art of dressing hair and long hair work.

London Mon 23 APR Mon 1 OCT

hair: Colette Fitzpatrick for Shane Bennett Artistic Team make up: Claire Mc Evoy stylist: Geraldine Connon photography: Jim Crone

Lisa Whiteman London Style Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

Webster Whiteman Lisa Whiteman has been in the industry for over 20 years. As well as being a Co-owner and Director of stylish salon Webster Whiteman in Mayfair, she has

Experience Level:

been a trainer and mentor to many salon owners and

Hairdressers with cutting skills that are looking for inspirational ideas

talented up-and-coming hairdressers both nationally

on coloring and cutting Focus Areas:

and internationally.

Being London based Lisa will share her experience with colouring and

Her high standards and reliability have led to a

cutting bringing ideas from her busy Mayfair salon

reputation for the utmost level of professionalism, which has been rewarded with nominations for

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£170 or 1135 GOLDWELL points

Rankin, EON production, GMTV, educational DVDs and

NVQ

Level 3

events as an ambassador for GOLDWELL are but a few

London Mon 23 JAN Mon 28 MAY Mon 24 SEP

numerous top industry awards. Lisa’s incredible skills have also seen her build up an extensive list of celebrity clients.

of the institutions that she has represented throughout her charismatic career. hair: Lisa Whiteman make up: Gina Anderson stylist: Bernard Connelly photography: Alex Macro

>> AMBASSADOR EDUCATORS > Passionate Educators Neil Barton On The Edge Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model

Neil Barton Neil Barton of Neil Barton Hairdressing in Edinburgh has been in the industry for over 15 years. With an award winning salon in the centre of Edinburgh, all his

Experience Level:

team are trained to the highest standard. He has a

Hairdressers with cutting skills that are looking for inspirational ideas

passion for quality service as well as cutting edge

on coloring and cutting Focus Areas: Coloring and Cutting for contemporary styles for all your clients. Neil

Neil Barton three times finalist for Scottish

Barton will encourage you to explore the dimensions of hair using new

hairdresser of the Year and global winner of Goldwell

techniques – the Neil Barton way. The course will cover quick coloring

Colorzoom 2010 leads his artistic and education team,

and cutting techniques Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£170 or 1335 GOLDWELL points

NVQ

Level 3

London Mon 26 MAR Mon 8 OCT

creativity.

constantly evolving and keeping ahead of the game – they are the next generation in hairdressing.

hair: Neil Barton make up: Jim Crone stylist: Claudia Behnke photography: Natasha Lakic

Michael Barnes Long Hair Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop working on mannequins

Michael Barnes Hairdressing is in Michaelâ&#x20AC;&#x2122;s blood having been in the industry for almost 40 years. His love and passion for the trade and his extensive knowledge gained through

Experience Level:

his career bring a wealth of experience. An artist in

Hairdressers looking for new ideas and confidence with styling long hair

long hair, creatively he has an enviable reputation for being a master of Avant Garde, which makes Michael

Focus Areas: If you want to perfect the art of long hairdressing then this is the

an excellent teacher for this long hair seminar.

seminar for you. Michael Barnes takes you from basics to catwalk and avant-garde styling. Michael feels that dressing long hair has unlimited possibilities and therefore allows hairdressers the freedom to express their creativity Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

ÂŁ170 or 1135GOLDWELL points

NVQ

Level 3

London Mon 21 MAY Mon 13 AUG Mon 29 OCT

hair: Michael Barnes make up: Valentina Tiurbini stylist: Nikki Massey photography: Andres Reynega

>> AMBASSADOR EDUCATORS > Passionate Educators An Evening With Format: An evening of stimulating and inspiring hairdressing Level: All hairdressers looking to be inspired Focus Areas: An evening up close and personal with industry leaders. View their latest hair collections, their ideas and aspirations in an informal relaxed atmosphere, demonstrating the latest collections focusing on coloring and cutting along with hair styling Register

6.30 pm

Start

7.00 pm

Finish

9.15 pm

Investment £65 or £260 (5 tickets) or 435 or 1735 (5 tickets Investment GOLDWELL points NVQ

Level 2–3

London Mon 6 FEB

Shane Bennett

Mon 23 APR Mark Leeson Mon 21 MAY Beverly C Mon 19 NOV Michael Barnes

>> ARTISTIC EDUCATORS > Passionate Educators

Classic Cutting Educator: GOLDWELL Guest Artist and GOLDWELL Educator Format:

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Scissors, combs and brushes

Investment

£285 or 1900 GOLDWELL points

NVQ

Level 2

London Mon 20 and Tue 21 FEB

Hair Associates

Mon 11 and Tue 12 JUN

Lexingtons

Mon 3 and Tue 4 SEP

Hair Associates

Mon 26 and Tue 27 NOV Lexingtons

Two day seminar with a combination of demonstration and core information as well as hands-on workshop completing 3 models Experience Level: Assistants and junior stylists Focus Areas: • T here’s no substitute for a good foundation in Classic Cutting skills. Every single style you will ever create comes from a solid knowledge of how to achieve a bob, a fringe or cutting to perfection. This seminar is for any stylist ready to step up and really make a difference on the salon floor • S ome cutting experience is needed and your next step should be Men’s Classic Cutting • T his seminar will cover demonstration and information, consultation skills, face shapes, hair lines and hair growth, sectioning and angles as well as finishing and cross checking. It will give you the confidence and skills to create classic haircuts with ease

>> ARTISTIC EDUCATORS > Passionate Educators Hair Associates Creative Division

Hair Associates The Hair Associates Creative Division has built a first class reputation and won a number of prestigious awards over the past few years, including reaching the finals of The British Hairdressing Awards. The senior members of the team have achieved winning places in The Fellowship For British Hairdressing’s F.A.M.E. Team and Project X, plus the 2008 UK winner of the GOLDWELL Trend Zoom challenge. The team demonstrate their experience, enthusiasm and professional skills through seminars, shows and photographic work. Being forward-thinking, they strive to stay ahead and push the boundaries of their profession. The Hair Associates Creative Division is dedicated to hairdressing and with their passion, they remain ambitious and keen to motivate others and pass on their knowledge with the freshest, inspirational classic techniques of hairdressing.

hair: Hair Associates make up: Janet Francis stylist: Russell Philip Peek photography: i groover

Toma and Andy

Lexingtons Andy Kyriacou has been in the Hairdressing industry for over 32 years. Owner of Lexingtons, with two salons in London, he has been a GOLDWELL partner for over 19 years. Andy’s philosophy to a successful salon is “Education”. Dedication and a strong working ethic is his top priority to his colleagues, and the ultimate care and customer service to his clients. Lexingtons continues to strive forward in pushing the boundaries. As well as constantly putting together unique concepts for high-profile photographic shoots and stage work. Lexingtons is equally committed to recognising each client as an individual and working to achieve the very best results. Andy, along with Tamara, have been educators at the Goldwell Academy for eight years and Andy is four times winner of the Color Zoom Challenge (UK),

hair: Lexingtons make up: Ana Popescu stylist: Naveen Mohamed photography: Yoshko

>> ARTISTIC EDUCATORS Men’s Classic Cutting Format: One day seminar. Morning demonstration on models. Afternoon handson workshop completing 1 model, finishing with a demonstration model

Erik Lander

Experience Level: All levels of hairdresser who want to gain knowledge of scissor over

Erik Lander has been educating at the GOLDWELL

comb or clippering

Academy, on the road and internationally for GOLDWELL for over 10 years.

Focus Areas: • M en’s grooming at its best starts with a sharp, accurate hair cut. This seminar is focused on training the very best practice in

Erik is proud to be a GOLDWELL educator, to work, use

professional, classic men’s barbering skills

and promote GOLDWELL products and education: “They give me the support, facilities and the

• D emonstration, full consultation, hair growth pattern, scissor over comb, clipper work and shapes to suit men. The course will give you the confidence to work with male clients when doing scissor over comb and clipper techniques Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Bring

Scissors, combs and brushes

Investment

£170 or 1135 GOLDWELL points

NVQ

Level 2

London Mon 2 APR M on 18 JUN M on 10 SEP M on 5 NOV

opportunities to give something back to our amazing industry. You won’t find a better place to get education exactly the way you want it”.

Shiatsu Shinobu Sekiya

Format: One day seminar. Pairing up and practicing on one another, following demonstration by Shinobu Sekiya, finishing with the technique of Shiatsu shampoo and massage

Demand for a total pampering experience is growing, and with specialist extras such as this amazing Shiatsu massage technique, you’ll be able to offer something

Experience Level: All levels of hairdresser who want to master the art of Shiatsu

truly unique to your clients. Our native Japanese master Shinobu Sekiya will teach you the philosophy and application of this ancient art. You’ll learn how to

Focus Areas: The seminar covers demonstration on the pressure points, movement

give the most relaxing shampoo your client will ever

and pressure type, products for massage, what the points do and also

experience. It’s a truly luxurious addition for any salon.

the Shiatsu shampoo technique Register

9.30 am

Start

10.00 am

Finish

5.30 pm

Investment

£100 or 667 GOLDWELL points

NVQ

Level 2

London Mon 27 FEB Mon 30 APR Mon 25 JUN Mon 20 AUG Mon 29 OCT

>> STYLE CHANGE. STYLE SUPPORT > Offer texture changing options for clients Not all clients are satisfied with their naturally straight or curly hair and wish it to be different. Sometimes clients want to improve the texture, volume and manageability of their hair or just want a style change and a new look. Whatever the reason, you need the product tools, knowledge and skills to be able to offer curling services and change for clients. Join a GOLDWELL seminar to gain information and practical experience in these technical salon services.

>> CURLS

Perm Educator: GOLDWELL Academy Educator

9.30 am

Start

10.00 am

Finish

5.00 pm

Bring

Pin tail comb

Investment

ÂŁ100 or 935 GOLDWELL points

NVQ

Level 2

London Tue 6 MAR Tue 13 NOV

Format: One day seminar. Morning product and core information. Afternoon workshop completing 1 model or mannequin Experience Level: Assistants who are building up their core skills, or for more experienced technicians who want to perfect their perming skills Focus Areas: Perming will always be a core skill for any serious stylist. In this seminar you will learn classic application and the best practice to achieve a good result. A GOLDWELL Academy Educator will take you through how to select the right products and perfect the right timings. This is an excellent starting point for perming services

>> DRIVE YOUR BUSINESS AND INSPIRE YOUR TEAM > Energise yourself and your business Starting a salon business takes courage as well as preparation, planning and professional knowledge. Staying in and succeeding in business requires management know-how in a multitude of different areas, most likely never gained in hairdressing school or on-the-salon floor. Gain insights from real-life industry success models or specialist consulting experts. Some focus areas that may interest you to explore at GOLDWELL are: > Salon branding, PR, marketing and profiling your salon > Attracting, motivating, retaining, training and building high performance salon teams > C onsumer insights, relationship building towards our consistent and profitable client base > Developing your color business, recommending and selling additional services and retail products Energise yourself and your business by making a booking now or ask your GOLDWELL team.

>> BUSINESS LEADERSHIP & MOTIVATION

Samantha Field PR Your Salon

Samantha Field Sam is the in-house PR & Communications Manager

Educator:

for Goldwell. She works closely with the trade and

Samantha Field (Goldwell PR & Marketing)

consumer press, keeping them up to date with news

Social Media Expert Guest (TBC)

from our brands, guest artists and Ambassadors. Sam also works as a salon business consultant offering PR

Format: One Day Workshop Experience Level:

advice and strategy guidance to partner salons, helping them to shout about themselves and get heard in a competitive industry.

Salon Owners, managers and supervisors Focus Areas: •A beginner’s guide to branding, PR and getting to grips with Social Media. This interactive, hands-on workshop explores the importance of building your brand, identifying your target market, and communicating your key

Social Media Expert Guest

messages via traditional and social media • You will leave with a “PR - Getting Started Guide” plus a “Social Media Action Plan”. This popular course will give you all the tools you need to start promoting your salon straight away!

Goldwell work with a variety of social media experts from around the UK, experienced in creating websites, digital marketing, E-commerce and all aspects of social media. Integrating social media into your

9.30 am

business has never been more important. Our Expert

Start

10.00 am

Guests are highly experienced in working with salons

Finish

4.30 pm

to provide training to maximise social media, giving

Investment

£155 or 1035 GOLDWELL points

NVQ

Level 3–4

London

M on 27 FEB

you the tools to take full advantage of the opportunities it brings.

Mon 25 JUN

>> BUSINESS LEADERSHIP & MOTIVATION Jon McLeod Business Today

Jon McLeod As a motivating leader, Jon has led Paterson SA to

Format:

successfully win the Salon Team of the Year and Retail

One day seminars

Salon of the Year at the British Hairdressing Business

Experience Level:

Awards three times. His motivation doesn’t come and go

Salon owners, managers, stylists

as and when he thinks you need it – it is consistent.

9.30 am

Provided Handouts, certificate of participation

Start

10.00 am

Investment £155 or 1035 GOLDWELL points per course or all 3 for £370 or 2470 GOLDWELL points

Finish

4.30 pm

NVQ

Level 3–4

One of his strongest attributes is his communication skills. He is a great communicator and has encouraged his team to excel in communication at all levels. A great communicator not only talks, he listens too and Jon is

Focus Areas:

always there, listening to what has to be said before

A three-part course, which will provide salon owners and managers, with the structure and inspiration,

offering sound advice and guidance.

to thrive in business today M on 19 NOV

Jon believes that internal branding is the key to the

Business Today Part 1

Business Today Part 3

company’s continued growth and development. His

• M otivating and Managing Your Team

• L eadership

benchmark is that the team feel as passionate about the business as he does. He has created a culture where the

London Mon 11 JUN

• Management structure

• T ime Management

• H ow to motivate your team

• C ommunications

• A ppraisals

• D elegation

• Training

• P ersonal Motivation

providing is the best – the standard of hairdressing and

• Inspiring your team

• V ision

service backed up by the high levels of information

London Mon 17 SEP Business Today Part 2 • C ustomer Focus

London

• A nalysing your customer base

• E xpanding you customer base

• S uccessfully Using Social Media

• Increasing Sales

• Increasing Profit

team have such a strong belief that the product they are

provided to each client is the best it can be.

Alan Austin-Smith Alan Austin-Smith The Fantastic Salon

Founded in 1991 by training inspirer Alan AustinSmith, the company is based on the philosophy that 50% of being a fantastic hairdresser has nothing to

Format:

do with picking up a pair of scissors; rather it’s all

One day seminars

about image, communication, relationship building

Experience Level:

and making the client feel good about themselves.

Salon owners, managers, stylists

Through this concept, they have devised a range of inspiring programmes that help stylists develop their

Focus Areas: • ‘Do you want a Fantastic Salon or just a good one?’

confidence, motivation and skills to become 100% rounded hairdressers.

• T hese one day business seminars are packed with simple and effective strategies for re-igniting the passion and building

Founder of The Fantastic Hairdresser Company,

a winning business!

Alan Austin-Smith, is thrilled to be working on these seminars.

9.30 am

Start

10.00 am

Finish

4.30 pm

Provided

Handouts, certificate of participation.

Investment £155 or 1035 GOLDWELL points per course or all 4 for £500 or 3340 GOLDWELL points NVQ London

Level 3–4 M on 12 MAR The Fantastic Boss Mon 2 APR

The Perfect Client

Mon 2 JUL

Fantastic Front of House

Mon 10 SEP

Not Just a Junior

>> GOLDWELL IN-SALON AND REGIONAL SEMINARS > Expand your horizons without leaving your salon Although stepping out of the salon into a GOLDWELL Learning Destination is an exciting and effective learning experience, sometimes its just not possible for the whole team to attendÂ together. The GOLDWELL In-Salon 3 hour seminar modules are designed for delivery in your salons, so your team can all attend and participate together. Fast paced and highly valuable seminar topics allow the team to start using their new skills and knowledge the very next day and see instant results. Regional seminars are taught locally for product knowledge and product updates, please see the map for locations on page 63. Contact your GOLDWELL team to find out how you can be involved in private team training in your salon.

>> IN-SALON AND REGIONAL SEMINARS

Ultimate Gloss – ‘Give me shine’ Educator: GOLDWELL Educator

Color Zoom ’12 – FasciNature Collection During this seminar you will perfect demi-permanent coloring Educator:

with Colorance Color. This will give you confidence to use

GOLDWELL Educator

these colors confidently and effectively knowing how to promote different service options to your clients in the salon.

New for 2012, you will learn the new trends and techniques

Timing

defined by the Color Zoom Master Team.

Format 15 minute overview of the products, 2.5 hours practical

Timing

Models 2 models – for Colorance Color

3 hours and 15 minute recap

3 hours

Format 15 minute overview of the products, 2.5 hours practical and 15 minute recap Models 2 models – for fashion Color Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2–3

Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2

Please make sure that your models have been skin/ patch tested

>> IN SALON SEMINARS

Ultimate Blonde – ‘Lift me up’ Educator: GOLDWELL Educator

Ultimate Coverage – ‘Cover me up’ The blonde client is an extremely important part of any salons Educator:

business and in this seminar we cover the topics of Topchic

GOLDWELL Educator

HiBlonde Control 11 and 12 Series including Blonding Cream and Blonding Cream Ash for use when highlighting or for full head coloring. Silk Lift pre-lightening is used when featuring

Work confidently when dealing with white/grey hair. This

bleach as well pastel toning using Colorance Color

seminar will teach you GOLDWELL methods and products for

and Elumen. New Blonde is also covered here.

white coverage, including Men ReShade Timing

Topchic N and NN shades as well as Topchic TriFlective Naturals will be used in this workshop. Elumen maybe incorporated for color balancing. Timing

3 hours

Format 15 minute overview of the products, 2.5 hours practical and 15 minute recap Models 2 models with white/grey hair – retouch or virgin. 1 model with coarse resistant white/grey hair and 1 model with fine/normal white/grey hair Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2–3

Please make sure that your models have been skin/ patch tested

3 hours

Format 15 minute overview of the products, 2.5 hours practical and 15 minute recap Models 2 models for blonde. 1 model – retouch or virgin full head. 1 model highlighting Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2

Please make sure that your models have been skin/ patch tested

Ultimate Creativity – ‘Make me unique’ Educator: GOLDWELL Educator

Ultimate Transformation – ‘Make me over’ Topchic fashion shades and Elumen High Performance Color Educator:

are used in conjunction with techniques from Go Color to

GOLDWELL Educator

inspire and release creativity. Commerciality is also important to give you new service ideas.

Perform color correction confidently. In this seminar we look

Timing

at color removal and pre-pigmentation. Giving the stylist the

Format 15 minute overview of the products, 2.5 hours practical and 15 minute recap

opportunity to color change in any situation. Colorance Low Lights are also covered. Timing

3 hours

Format 15 minute overview of the products, 2.5 hours practical and 15 minute recap

3 hours

Models 2 models for fashion coloring Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2

Please make sure that your models have been skin/ patch tested

Models 2 models for color correction. 1 model for color removal, 1 model for pre-pigmentation Investment

£500 or 3334 GOLDWELL points

NVQ

Level 2–3

Please make sure that your models have been skin/ patch tested

>> IN SALON SEMINARS

Inspirational Color Correction Educator: GOLDWELL Educator

Fundamental Color 1 and 2 Experience Level: Junior Stylist, Stylist, Salon Manager

Educator: GOLDWELL Educator

Focus Areas: • T his seminar will help experienced stylists to become color

Experience Level: All levels

• For total GOLDWELL Color confidence. A starting point on your journey for those new to the GOLDWELL brand. Covers topics such as color consultation and analysis, the GOLDWELL color wheel, lotion choice, mixing and white coverage and pre-lightener • C onfidence in color knowledge will increase your revenue potential and create more client opportunities Register

9.30 am

Start

10.00 am

Finish

1.00 pm

Investment £20 (with a redemption of a GOLDWELL retail product when you attend the course) Level 2

Contact your local GOLDWELL representative or educator for dates

understanding underlying tones, bleaching, color removal and pre-pigmentation

Focus Areas:

NVQ

correction experts in their own salon. Focusing on correcting color,

• P rovides valuable knowledge and increased confidence to deal with any color challenge you face in your salon Register

9.30 am

Start

10.00 am

Finish

1.00 pm

Investment £20 (with a redemption of a GOLDWELL retail product when you attend the course) NVQ

Level 3

Contact your local GOLDWELL representative or educator for dates

>> REGIONAL SEMINARS

Out on the road Format: An evening of stimulating and inspiring hairdressing Experience Level: All hairdressers looking to be inspired Focus Areas: An evening up close and personal with industry leaders. View their latest hair collections, their ideas and aspirations in an informal, relaxed atmosphere, demonstrating the latest collections focusing on coloring and cutting with long hair styling Register

6.30 pm

Start

7.00 pm

Finish

9.15 pm

Investment: £35 or £140 (5 tickets) or 235 or 935 (5 tickets) Investment GOLDWELL points NVQ:

Level 2–3

Contact your local GOLDWELL representative or educator for dates

FRASERBURGH

EDINBURGH

GLASGOW

BELFAST

NELSON

LEEDS MANCHESTER SHEFFIELD

LIVERPOOL

BIRMINGHAM

HITCHIN SWANSEA

NEWPORT BRISTOL

TAUNTON SOUTHAMPTON ST. AUSTELL

NORWICH

IPSWICH EPPING BASILDON BRACKNELL CANTERBURY BEXHILL-ON-SEA EASTBOURNE

PLYMOUTH

>> BE MORE. ACHIEVE MORE. CUSTOMISED IN-SALON PROGRAM

>> BE MORE. ACHIEVE MORE. CUSTOMISED IN-SALON TRAINING PROGRAM > Being more successful together Innovative and high performing products and your creative and technical expertise are imperative to be successful: The Be More. Achieve More In-salon program offers insights beyond product and technique. Instead, this customised program focuses on core skills that will enhance individual and team spirit, performance and improve client communication, relationship and service. Design a customised Be More. Achieve More In-Salon program from the selection of 12 seminar modules: >> Communication >> Maximizing Results >> Choose to Win >> Consultation >> Live the Color Cycle >> New Generation Client >> Goal Setting >> Boosting Creativity >> Home Hair Care >> Client Types >> Making it Happen >> Passion Wins If you wish to grow your salon team and your business tomorrow, ask your GOLDWELL Team how you can be part of the Be More. Achieve More In-Salon program today.

“It is not always possible to see the end of any tunnel in business, however after experiencing the Be More.Achieve More program, this has become reality. We discovered the importance of planning and working together, utilizing the individual’s abilities to achieve targets that previously looked out of reach that can now be achieved”. K AREN RONALD JRs Hairdressing, Glasgow

>> GOLDWELL LEARNING DESTINATION > Gain new skills and network with others Client focused daily life is fun and satisfying but it can also be demanding. Take a break-away and join us at a GOLDWELL learning destination. You will be encouraged in a learning focused environment ready to return to the salon energised, inspired and even more able to impress and satisfy your clients. Link up with other professionals passionate about growth and development at GOLDWELL in London. Tap into the education programs and special events designed for your success: > color seminars, Mastercolorist growth & development programs > product know-how and salon services > trend info and fashion news > business building and business management > creative and artistic programs and special events If your education break-away is more than a day trip, donâ&#x20AC;&#x2122;t hesitate to ask your GOLDWELL team about where to stay and what else to do. Unfortunately we cannot make the booking for you or except any liability for the service they provide.

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>> The GOLDWELL Academy Address: 29 Sackville Street, Mayfair,

London W1S 3DX

Phone: 020 7318 4000 Fax:

020 7318 4001

>> BOOKING & MUST-KNOW INFORMATION

Bookings

However you chose to pay, we’ll send you a confirmation

4 Easy steps to booking your education and inspiration

of your firm booking and a receipt in the post.

for 2012

(All prices quoted are inclusive of VAT)

1. S elect the courses you wish to attend. It’s a good idea to double check that none of your choices overlap. 2. C all our booking hotline on 020 7318 4000 (we’re here Monday to Friday, 9am–5.30pm) and give us details of which courses you wish to attend and the dates you’ve chosen. 3. We’ll reserve you a place on your chosen courses and send

GOLDWELL Points Courses can also be purchased using the GOLDWELL point system. Please ask your GOLDWELL representative for details.

Cancellation policy If you are unable to attend a course, cancellations must

you details by post. 4. W hen you receive your course details we’ll ask for payment.

be made in writing and received a minimum of 15 working days

Your reserved place on the course is secured the minute we

prior to the course commencement date. Due to advanced

receive your payment.

model and guest artist booking fees we’re sorry but we can’t offer you a refund after this date.

How to pay You can pay for your courses by sending us a cheque made out

The GOLDWELL Academy reserves the right to change course

to ‘GOLDWELL Professional Haircare Ltd.’ to the address

dates, content and prices without written notification.

below; or by Switch, Visa or Mastercard over the phone, simply call the booking hotline number, 020 7318 4000, to pay. Remember to have your details handy.

>> phone 020 7318 4000 68

fax

post

020 7318 4001

The GOLDWELL Academy, 29 Sackville Street, London, W1S 3DX

robyn.collier@kpss-hair.com