EDUCATION BOOK ’15 – UNITED KINGDOM
WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS. WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU.
WE THINK STYLIST
LET YOUR CREATIVITY RUN WILD. Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every color, cut and style you do showcases your creativity and talent. We know that this is what you love to do: to let your creativity run wild and create the most beautiful and amazing hairstyles for your clients. And of course, the more you practice your craft, the better you will be. And the more you learn, the more you will grow. That’s where Goldwell can help you achieve your vision of success. Discover programs where you can develop yourself further and refine your skills together with our education team. Our programs are designed to help you learn what you want and our artists and instructors are stylists like you – ready to help you succeed, whatever your vision of success is. Join us, we’re looking forward to seeing you!
PRESIDENT, UK
HEAD OF EDUCATION, UK
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-CONTENT --
EXPLORE YOUR POSSIBILITIES. GOLDWELL SERVICE CYCLE 6 COLOR 8 MASTER COLORIST PROGRAM
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SEMINAR EDUCATOR COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERY MODULE 1: DEMI-PERMANENT COLOR MASTERY Master Colorist Educator MODULE 2: PERMANENT COLOR MASTERY Master Colorist Educator MODULE 3: LIGHTENING MASTERY Master Colorist Educator MODULE 4: ELUMEN MASTERY Master Colorist Educator MODULE 5: FOILING MASTERY Master Colorist Educator
15 15 15 16 16 16
COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY MODULE 1: ADVANCED GREY COVERAGE Master Colorist Educator MODULE 2: ADVANCED FASHION COLORING Master Colorist Educator MODULE 3: ADVANCED GOLDWELL TECHNIQUES Master Colorist Educator
18 18 18 18
COLOR SPECIALIST I COLOR TRANSITION MASTERY MODULE 1: COLOR CORRECTION Master Colorist Educator MODULE 2: COLOR FORMULATION Master Colorist Educator
20 20 20
COLOR ARTIST I TRENDS AND INSPIRATION MASTERY MODULE 1: COLOR TREND Master Colorist Educator MODULE 2: COLOR LAB Master Colorist Educator
23 23 23
MASTERCOLORIST CERTIFICATION DAYS GOLDWELL COLOR EXPERT LECTURER’S AWARENESS
24 25 25
Master Colorist Educator GOLDWELL Educator GOLDWELL Educator
TEXTURE 26 SEMINAR EDUCATOR KERASILK TREATMENT SERVICE GOLDWELL Educator
28
COLOR ZOOM ’15 “TRADITIONAL REBELS”
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SEMINAR PHOTOGRAPHER COLOR ZOOM PHOTOSHOOT Jenni Hare
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INSPIRATION TEAM 36 SEMINAR EDUCATOR COUTURE COLORING AND CUTTING Mark Leeson TREND INSPIRATIONS COLOR AND CUT Beverly C EXPRESS COLOR AND CUT Terri Kay at Mark Leeson
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40 41 42
ICONIC CLASSIC COLORING & CUTTING LONDON STYLE COLORING AND CUTTING ON THE EDGE COLORING AND CUTTING SHAPE SHIFTING CREATIVE EXCELLENCE MEN’S CLASSIC CUTTING AN EVENING WITH
Shane Bennett Lisa Whiteman Neil Barton Jane Stacey Paul Scully Erik Lander Beverly C/Mark Leeson Art Team
43 44 45 46 47 48 49
IN-SALON 52 SEMINAR EDUCATOR FOUNDATION MASTERY FOUNDATION COLORANCE FOUNDATION ELUMEN FOUNDATION TOPCHIC/NECTAYA FOUNDATION LIGHTENING
GOLDWELL Educator GOLDWELL Educator GOLDWELL Educator GOLDWELL Educator
56 56 56 56
FORMULATION MASTERY ULTIMATE GREY ULTIMATE BRUNETTES ULTIMATE BLONDES ULTIMATE COLOR FIX ULTIMATE REDS
GOLDWELL Educator GOLDWELL Educator GOLDWELL Educator GOLDWELL Educator GOLDWELL Educator
58 58 58 58 59
SALON SUCCESS (INCL. BMAM)
60
SEMINAR EDUCATOR THE GOLDWELL SUPER GURU Mikaela Martin BUSINESS MAPPING Abby & Karly Whittaker THE SALON BUSINESS ACADEMY Greg Christie
62 62 63
KMS CALIFORNIA #01 PRODUCT AND SERVICE //
66 70
– PRODUCT INSIGHT – PERSONALIZED STYLE RECOMMENDATION – SHIATSU THE STYLE STARTER
72 74 75
#02 CUTTING //
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– THE IQ CUTTING METHOD – 2015 CAMPAIGN SESSIONS – NEXT LEVEL CUTTING & IQ STYLING METHOD
78 79 80
#03 FINISHING //
82
– KMS OBSESSED WITH… – BRIDAL & EVENT HAIR UP
84 85
#04 BUSINESS AND GROWTH //
86
– ULTIMATE SERVICE – CUSTOMIZE THE CLIENT EXPERIENCE – PROFIT OR PERISH
88 89 90
LEARNING DESTINATIONS BOOKING AND MUST-KNOW INFORMATION
96 98
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-GOLDWELL SERVICE CYCLE --
FIVE STEPS TO PERFECTION. IT’S A UNIQUE AND HOLISTIC SERVICE CONCEPT THAT SIMPLIFIES STYLISTS’ DAILY WORK ROUTINE: THE GOLDWELL SERVICE CYCLE. IT STRUCTURES EVERY SERVICE – FROM COLOR TO TRANSFORMATION TO CARE AND STYLING – INTO FIVE SIMPLE AND CLEAR STEPS.
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ON SAL IN-
CONSULTATION
MAINTENANCE
PREPARATION
E AT HOM
SERVICE CYCLE
POST-CARE & STYLING
APPLICATION
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-COLOR --
“I WANT NEW TECHNIQUES, COLORS, LOOKS – JUST EVERYTHING!” Patrick Hawker
GARNER, NORTH CAROLINA, USA
WHEN COLOR IS YOUR TRUE PASSION, YOU CAN’T GET ENOUGH. THESE PROGRAMS ARE BOUND TO BE YOUR FAVOURITE SEMINARS. ALL YOU HAVE TO KNOW, ALL YOU WANT TO KNOW ABOUT TECHNIQUES, EFFECTS AND LOOKS: THINK IN COLOR!
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9 COLOR
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MASTER COLORIST PROGRAM WHY JUST BE GOOD AT HAIR COLOR WHEN YOU CAN BE GREAT AT IT? BUT DON’T JUST BE GREAT, MASTER IT! Here’s your chance – join the world’s most elite group of hair colorists, the GOLDWELL MASTER COLORISTS.
COLOR
Goldwell has designed a program, based on the best practices of Master Colorists from around the world, so that you can hone your skills and perfect your craft to the point where you achieve true mastery.
Master the art and service of hair color. This exciting and interactive series of seminars takes you on a journey through the art of hair color. It’s not just about color, it’s about building on your creativity and developing your skills in every area – communication, service, technique and artistry. It’s everything you need to build and grow a successful hair color business. The Goldwell Master Colorist Program supports your passion. Each of the Master Colorist segments is designed to focus on a different area of hair color mastery and to enable you to attain a new level of knowledge and competency.
COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERY COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY COLOR SPECIALIST I COLOR TRANSITION MASTERY COLOR ARTIST I TRENDS AND INSPIRATION MASTERY
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ACHIEVE ELITE STATUS. Every segment you complete elevates your status as a Goldwell Master Colorist. After you complete your first segment in the program, you automatically achieve Master Colorist Certification. Continue with additional segments and you will increase your status:
2 SEGMENTS:
COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY 1 I Advanced Grey Coverage 2 I Advanced Fashion Coloring 3 I Advanced Goldwell Techniques
3 SEGMENTS:
COLOR SPECIALIST COLOR TRANSITION MASTERY
1 I Color Correction 2 I Color Formulation
CERTIFICATION
COLOR TECHNICIAN
SERVICE CYCLE AND STANDARDS MASTERY 1 I Demi-Permanent Color Mastery 2 I Permanent Color Mastery 3 I Lightening Mastery 4 I Elumen Mastery 5 I Foiling Mastery (optional)
START 12
4 SEGMENTS:
COLOR ARTIST
TRENDS AND INSPIRATION MASTERY 1 I Color Trend 2 I Color Lab
COLOR
Get inspired, get energized and get started. Join us!
» Grow your business and increase client loyalty » Develop and refine your technical skills » Supercharge your creativity
Want to know more about the Master Colorist Program? Visit www.goldwell.com
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--COLOR TECHNICIAN SERVICE CYCLE AND STANDARDS MASTERY A hair color service is more than just a technique. It’s the tools, techniques and products that are used to create a superior service experience. In this foundation level of Master Colorist training, you will learn how to integrate the Goldwell Color System into a satisfying service for your client. At the end of this program you will be a true COLOR TECHNICIAN.
-MODULE 1: DEMI-PERMANENT COLOR MASTERY --
COLOR
WHAT’S IN IT FOR YOU? » Learn how to give a world-class consultation to your client » Best hair color solutions through an in-depth knowledge of the Goldwell brands and their performance » Create a “total look” for your client that is more than just hair color » Talk confidently and promote color services » Knowledge in dimensional coloring according to client needs » Discover formulations for reliable grey coverage, durability and evenness » Inspirational hands-on sessions to gain true color mastery and have fun!
-MODULE 2: PERMANENT COLOR MASTERY --
Learn all about demi-permanent coloring with COLORANCE. The seminar offers versatile hair color solutions that meet real-world needs and expectations. Discover services from shine enhancement to the most exciting fashion colors and grey blending that your client will love.
Wow your blondes, brunettes, redheads and grey clients with limitless color possibilities, 100 % grey coverage and the ultimate durability and evenness of the TOPCHIC and NECTAYA ranges. Learn to enhance your clients’ natural beauty through the most beautiful hair color.
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
LONDON: TUE 20 JAN TUE 17 FEB TUE 17 MAR
TUE 14 APR TUE 12 MAY TUE 9 JUN
TUE 7 JUL TUE 4 AUG TUE 25 AUG
LONDON: WED 21 JAN WED 18 FEB WED 18 MAR
WED 15 APR WED 13 MAY WED 10 JUN
WED 8 JUL WED 5 AUG WED 26 AUG
INVESTMENT: £160
TUE 22 SEP TUE 20 OCT TUE 17 NOV
WESTROW ACADEMY, LEEDS: MON 2 FEB
BOOK DEMI-PERMANENT MASTERY AND PERMANENT MASTERY TOGETHER FOR £280
INVESTMENT: £160
WED 23 SEP WED 21 OCT WED 18 NOV
WESTROW ACADEMY, LEEDS: TUE 3 FEB
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-MODULE 3: LIGHTENING MASTERY --
Get to know all about blonde: its versatility, its challenges and its beauty. Make your salon the place to be for blondes. Gain the knowledge and skills you need to create perfect blonde every single time. FORMAT: REGISTER 9.30AM LONDON: TUE 3 FEB TUE 31 MAR TUE 19 MAY MON 13 JUL
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £160
TUE 8 SEP TUE 27 OCT
WESTROW ACADEMY, LEEDS: MON 2 MAR
-MODULE 4: ELUMEN MASTERY --
Discover endless possibilities to amaze your clients with the dazzling shine, incredible durability and evenness of a permanent color without ammonia. Learn how to increase your salon menu with premium ELUMEN services, perfect for your most demanding salon clients. FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £160
LONDON: TUE 24 FEB TUE 28 APR TUE 30 JUN TUE 15 SEP WESTROW ACADEMY, LEEDS: MON 13 APR
-MODULE 5: FOILING MASTERY --
Learn the classic technique of foil highlighting. Discover how you can adapt placements to achieve different color effects and add dimension to your color. FORMAT: REGISTER 9.30AM LONDON: MON 19 JAN MON 16 MAR MON 11 MAY MON 6 JULY
START 10.00AM MON 7 SEP MON 19 OCT
WESTROW ACADEMY, LEEDS: MON 11 MAY
16
FINISH APPROX. 5.00PM
INVESTMENT: £160
17 COLOR
--COLOR DESIGNER TECHNIQUES AND SERVICE MASTERY Become a COLOR DESIGNER. This level focuses on giving inspiration to those who seek striking color designs for their salon clients. It is ideal for growing your color skills and competence and offers a broad range of customized color services and techniques for every client type, age and complexion.
WHAT’S IN IT FOR YOU? »B ecome an expert in blonde, grey and fashion coloring » Breakdown advanced techniques into salon color statements » Gain know-how on developing a stunning hair color design » Discover how to turn your fashion statement into the total look » Tips and hints on follow up services » Learn how to tell instead of sell (best communication for fashion coloring) » Inspirational hands-on sessions to gain excellence and have fun!
-MODULE 1: ADVANCED GREY COVERAGE --
-MODULE 2: ADVANCED FASHION COLORING --
Become the grey expert and build your clientele. Discover state-of-the-art grey services to impress your most demanding grey clients. Make the grey service the flagship of your salon by gaining excellence in grey coverage.
Explore the unlimited possibilities of fashion coloring and create true color statements for your clients. Learn how to beautify your most precious raw material with your most ingenious tools – advanced knowledge and your creativity.
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
LONDON: TUE 27 JAN TUE 10 MAR TUE 21 APR
TUE 2 JUN TUE 14 JUL TUE 18 AUG
TUE 29 SEP TUE 10 NOV TUE 24 NOV
LONDON: WED 28 JAN WED 11 MAR WED 22 APR
WED 3 JUN WED 15 JUL WED 19 AUG
WED 30 SEP WED 11 NOV WED 25 NOV
INVESTMENT: £160
-MODULE 3: ADVANCED GOLDWELL TECHNIQUES --
Be the first to discover the most timeless and phenomenal coloring techniques and services from Goldwell. Wow your clients with beautiful color results and the versatility of your service menu.
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FORMAT: REGISTER 9.30AM
START 10.00AM
LONDON: MON 9 MAR MON 1 JUN
MON 17 AUG MON 23 NOV
FINISH APPROX. 5.00PM
INVESTMENT: £160
INVESTMENT: £160
19 COLOR
--COLOR SPECIALIST COLOR TRANSITION MASTERY Become a COLOR SPECIALIST. This level is designed to give you a high level of color knowledge, skill and expertise that will empower you to solve any color challenge you might face in the salon. You will be able to turn average into beautiful with the confidence of a true color expert.
WHAT’S IN IT FOR YOU? » From decolorizing and color remover to pre-pigmenting and everything in between » In-depth understanding of color families » Insights into advanced color formulations » Discover a vast variety of the most utilized and useful correction techniques » Building a color trouble shooting strategy for the most demanding color challenge » Transform visual references into amazing color results » Inspirational hands-on sessions to gain excellence and have fun!
-MODULE 1: COLOR CORRECTION --
Impress your clients with your mastery of color transition. We promise you advanced knowledge and tools that will make you outstanding in handling any color challenges.
Think in color. Live the color formulations. Transform your vision into breathtaking hair. Be the one to create a true statement for your clients.
FORMAT: REGISTER 9.30AM
FORMAT: REGISTER 9.30AM
LONDON: TUE 10 FEB TUE 24 MAR TUE 5 MAY TUE 16 JUN
20
-MODULE 2: COLOR FORMULATION --
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £160
TUE 28 JUL TUE 1 SEP TUE 6 OCT
BOOK COLOR CORRECTION AND COLOR FORMULATION TOGETHER FOR £280
LONDON: WED 11 FEB WED 25 MAR WED 6 MAY WED 17 JUN
START 10.00AM WED 29 JUL WED 2 SEP WED 7 OCT
FINISH APPROX. 5.00PM
INVESTMENT: £160
21 COLOR
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--COLOR ARTIST TRENDS AND INSPIRATION MASTERY Become a COLOR ARTIST. This level is perfect for color and trend oriented stylists looking for new inspiration. Exclusive seminar content will allow you to dive into the world of trends and fashion and learn from the Goldwell Global Artistic Masters.
COLOR
WHAT’S IN IT FOR YOU? » Discover commercial salon service perfection » Gain knowledge in how to put your vision through the total look » Explanation and demonstration in an up close and personal way » Color sense, awareness, confidence in color design and visualization » Step by step instruction on sectioning, placements and color schemes » Interactive workshop full of inspiration and fun!
-MODULE 1: COLOR TREND --
-MODULE 2: COLOR LAB --
Get inspired by the latest fascinating fashion and beauty trends. Learn how to bring haute couture into your salon and translate it into exciting services for your clients.
Creativity is about capturing moments that make life worth living. Learn to express your vision in personalized color and formulae concepts. Be the master of your color statement.
FORMAT: REGISTER 9.30AM
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
LONDON: TUE 3 MAR TUE 26 MAY TUE 11 AUG TUE 3 NOV
BOOK COLOR TREND AND COLOR LAB TOGETHER FOR £280
INVESTMENT: £160
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £160
LONDON: WED 4 MAR WED 27 MAY WED 12 AUG WED 4 NOV
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---MASTERCOLORIST CERTIFICATION DAYS -FORMAT: Each level of the Mastercolorist accreditation is a key to success and acknowledgement of your ongoing growth and development. You will be able to show concrete evidence of your achievements and commitment and to be celebrated as a true color expert at each level. Gaining your certification will further help to build your confidence, reputation and credibility with salon clients. Select a date from the options below for your target level after the due completion date of your seminar training plan. The one day certification will be performed on 2 models. On Mastercolorist Technician there is an online assessment test. FORMAT: REGISTER 9.30AM
START 10.00AM
INVESTMENT: £50
LEVEL 1: MASTERCOLORIST TECHNICIAN WED 4 FEB WED 29 JUL WED 14 OCT
LEVEL 3: MASTERCOLORIST SPECIALIST WED 1 APR WED 24 JUN WED 9 SEP
LEVEL 2: MASTERCOLORIST DESIGNER WED 18 MAR WED 1 JUL WED 28 OCT
LEVEL 4: MASTERCOLORIST ARTIST WED 25 MAR WED 8 JUL WED 23 SEP
WESTROW ACADEMY, LEEDS: MASTERCOLORIST TECHNICIAN MON 1 JUN
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FINISH APPROX. 5.00PM
-MORE COLOR SEMINARS --GOLDWELL COLOR EXPERT -FORMAT: 12 days (6 weeks, 2 days per week)
FORMAT: One day seminar including demonstrations
EXPERIENCE LEVEL: Experienced colorists and salon owners
EXPERIENCE LEVEL: Full time college lecturers
WHAT’S IN IT FOR YOU? »» There are few courses in Europe that can give you this level of expertise and personal tuition. There’s a limit of just seven people per course »» This intensive 12 day course offers a combination of inspired learning and personal development, which will not only help you later hone others talents but will bring out your own creativity »» The emphasis for this exclusive course is on how you can create the salon you want. You’ll receive training on compiling menus, choosing complimentary services, pricing structures and building the skills you’ll need within your team. You’ll learn color planning, how to train others in color selection, application and style creation. There will also be sessions on business building and putting your business plans into action »» A holistic mix of product information and handson sessions with models putting the concepts taught into action. From hair science working through the comprehensive GOLDWELL color portfolio
WHAT’S IN IT FOR YOU? »» For full time college lecturers to keep up to date and informed about GOLDWELL color products and information »» Setting your own agenda on color topics covered as well as covering any new GOLDWELL color products introduced recently »» In the afternoon these products and their uses are demonstrated on 1-2 models following the GOLDWELL Color Cycle »» An important focus is how to teach these methods and information to others
FORMAT: REGISTER 9.30AM
START 10.00AM
LONDON: COLOR EXPERT 1 MON 19 AND TUE 20 JAN MON 26 AND TUE 27 JAN MON 2 AND TUE 3 FEB MON 9 AND TUE 10 FEB MON 16 AND TUE 17 FEB TUE 24 AND WED 25 FEB
FINISH APPROX. 5.00PM
FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
COLOR
-LECTURER’S AWARENESS --
INVESTMENT: £25
LONDON: WED 11 FEB WED 8 APR TUE 7 JUL WED 15 JUL WED 28 OCT
INVESTMENT: £2,000
COLOR EXPERT 3 MON 12 AND TUE 13 OCT MON 19 AND TUE 20 OCT MON 26 AND TUE 27 OCT MON 2 AND TUE 3 NOV MON 9 AND TUE 10 NOV TUE 17 AND WED 18 NOV
COLOR EXPERT 2 MON 18 AND TUE 19 MAY TUE 26 AND WED 27 MAY MON 1 AND TUE 2ND JUN MON 8 AND TUE 9 JUN MON 15 AND TUE 16 JUN MON 22 AND TUE 23 JUN ON COMPLETION OF THE COLOR EXPERT COURSE WE AWARD PRIOR RECOGNITION OF MASTERCOLORIST TECHNICIAN, DESIGNER AND SPECIALIST
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-TEXTURE --
“I WANT LOOKS THAT ARE REALLY STYLISH!” Dustin Traut FRANKFURT, GERMANY
GET TO KNOW THE LATEST TECHNIQUES FOR TEXTURE SERVICES AND DISCOVER UNEXPECTED CREATIVE POSSIBILITIES – DEFY GRAVITY FOR FRESH AND STYLISH LOOKS YOU AND YOUR CLIENTS WILL LOVE!
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27 TEXTURE
-THE ART OF SMOOTHING – THE KERASILK KERATIN TREATMENT SYSTEM -Take unmanageable, frizzy hair from frustrating to fabulous with the new Kerasilk Keratin Treatment. Keratin smoothing treatments are a great new opportunity to change the texture of hair without chemical damage and offer a new addition to the salon service menu – from reducing and reshaping curl to smoothing and softening unruly hair. WHAT’S IN IT FOR YOU? » Learn the complete Kerasilk Keratin Treatment System and how to successfully implement the service in your salon » Design techniques that are customized to individual client needs » Modifying formula, sectioning and placement to adapt to different styles, length, texture and client needs to create individual texture results » Enriching your creativity with new and original ideas that have the potential to expand your menu of color services FORMAT: REGISTER 9.30AM LONDON: TUE 17 MAR TUE 13 OCT
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START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £100
29 TEXTURE
-COLOR ZOOM ’15 --
“FEED MY CREATIVITY!” Kuku Soh TAPEI, TAIWAN
ALWAYS ON THE HUNT FOR SOMETHING NEW? LET GOLDWELL COLOR ZOOM SHOW YOU THE CUTTING EDGE OF FASHION TRENDS. LEARN AND MASTER INNOVATIVE CUT, COLOR AND STYLING TECHNIQUES THAT WILL TAKE YOUR CREATIVITY TO NEW HEIGHTS!
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31 COLOR ZOOM ’15
THE TREND 2015: TRADITIONAL REBELS Start with an inspiration, then deconstruct it. Preserve the essence, mix in some cultural references and then reconstruct it to create something new.
It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new collection that takes this trend into hairstyling.
The outcome is amazing: While preserving the essence of a style, the team designed looks that display a new, most beautiful “unexpected elegance”. The concept of harmony/disharmony as well as stunning color combinations and tribal inspiration push the limits of hairstyling to new heights. Looks manifest in three distinct style directions: Elegant Edge, Style Clash and Reinvented Tribal. Like no other this collection shows craftsmanship on the edge to subliminal artistry.
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Hair color follows fashion with a new and elegant palette. Beautiful monochromatic colors are disrupted by bands of deeply saturated and heavily pigmented shades, ranging from warm to cool neutrals.
Get ready for looks that will alter your idea of elegance.
33 COLOR ZOOM ’15
ARE YOU THE NEXT WINNER? UNLIMITED CREATIVITY. For stylists from all over the world it is THE event of the year: The Color Zoom Global Event with the international finale of the Color Zoom ’15 Live-Competition, the inspirational launch of the new Color Zoom ’16 Collection and the huge award-party! For three days it is all about creativity and inspiration: What is the current trend and what lies in the future? Who are the top creative artists and what will they show us? Which looks are going to convince the judges? reate your own interpretation of the Traditional Rebels Collection and be part of the next Color C Zoom Challenge! As a national winner you will participate in the grand finale in Las Vegas, as a global winner you will create the next Color Zoom Collection together with Goldwell. Be part of a worldwide trend. Be part of the Color Zoom Challenge ’15! Application documents to be found on www.colorzoom.com/briefingkit
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-COLOR ZOOM PHOTOSHOOT --
FORMAT: One hour of photoshoot time with International photographer Jenni Hare, make-up by Lauren Mathis and clothes styling by Bernard Connolly. WHAT’S IN IT FOR YOU? »» A professionally taken Color Zoom entry picture »» All retouching included to achieve the perfect finished image »» Mentoring on how to get the best results FORMAT: TIMING ADVISED ON BOOKING
INVESTMENT: £750
COLOR ZOOM ’15
LONDON: TUE 14 APR WED 15 APR
“THE MOST CHALLENGING COMPETITION AND AN IMPORTANT CAREER BOOSTER IN LIFE.” -LISA WHITEMAN, WEBSTER WHITEMAN, LONDON --
BECOME A PART OF WHAT INSPIRES THE WORLD.
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-INSPIRATION TEAM --
“INSPIRE ME TO OUTDO MYSELF!” Ilze Looijen
APELDOORN, THE NETHERLANDS
SHARE YOUR PASSION FOR HAIR WITH THE ARTISTIC ICONS OF THE INTERNATIONAL STYLIST COMMUNITY. IT’S GOING TO BE INSPIRING, EXCITING, ELECTRIFIYING – AND CERTAINLY ONE OF THE MOST GROUNDBREAKING SEMINARS OF YOUR LIFE.
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37 INSPIRATION TEAM
GLOBAL MASTERS World-class education starts with world-class artists. Inspiration. Artistry. Creativity. These are only a few of the words that describe the Goldwell MASTER TEAM of Artists. As masters of color and design, the creative masters represent the highest standards of Goldwell Education and Inspiration. Whether it is working with hairdressers one to one in our Global Academies or as headliners on stages around the world, the members of this elite group of artists will provide you with an education experience that you won’t forget! Don’t miss your chance to see them whenever you can! Global Masters help salons around the world be creatively inspired through their exciting and creative programs. You can learn personally from them by attending scheduled activities around the world.
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Rodica Hristu
--
Timothy Switzer
CANADA
--
CANADA
--
GET INSPIRED! FIRST-HAND. --
Dimitrios Tsioumas USA
--
--
AUSTRIA
--
--
INSPIRATION TEAM
Mario Krankl
Lisa Whiteman UK
--
--
--
Agnes Westerman
John Simpson
--
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THE NETHERLANDS
USA
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Peter Wu TAIWAN
--
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Shane Henning AUSTRALIA
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NATIONAL MASTERS -MARK LEESON COUTURE COLORING AND CUTTING -MARK LEESON has been hairdressing for almost 30 years and in 2004 he won his first British Hairdressing Award. Since then he has a long list of awards and has been nominated four times for British Hairdresser of the Year. Other recent accolades include winner of the Artistic Team of the Year 2013 and once again Mark’s salon holds the title of Eastern Hairdresser of the Year 2013. Renowned for his exceptional color work and superior shows, Mark is a firstclass educator and remains one of Goldwell’s most popular ambassadors. His collections never fail to make front covers and his ability to transform the ordinary into the extraordinary is simply mesmerising.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model WHAT’S IN IT FOR YOU? »» In this seminar Mark will reveal his award winning techniques for coloring and cutting giving a couture edge, helping you to create color and cuts for the individual. Mark will work with color techniques such as threading, shadowing and splash FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £225
LONDON: MON 2 MAR MON 21 SEP
--
Mark Leeson --
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NATIONAL MASTERS -BEVERLY C TREND INSPIRATIONS COLOR AND CUT --
Beverly’s extra-special expertise is in ‘making real women look and feel beautiful’, whatever their age or stage in life. She is especially passionate about creating the total look with a great cut, gorgeous color and a sublime finish that suits a woman’s personality and style.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model WHAT’S IN IT FOR YOU? »» This seminar with Beverly C will focus on a day of inspiring education featuring the most current looks. Using her extensive knowledge and talent to translate the best looks for the client working on suitability, age group, face shapes and what’s hot FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £225
LONDON: MON 16 MAR MON 27 APR MON 5 OCT
INSPIRATION TEAM
BEVERLY was awarded an MBE by HRH the Queen in 2008 and has been British Hairdresser of the year twice! The first female to win the award. She has travelled since the early eighties continuously teaching and presenting across the globe to groups of 20 to 2,000.
--
Beverly C --
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NATIONAL MASTERS -TERRI KAY AT MARK LEESON EXPRESS COLOR AND CUT -TERRI KAY is the manager for Mark Leeson Hair Body and Mind and has been hairdressing for almost 30 years. With a long list of awards to her name, including three times winner of Eastern Hairdresser of the Year. Terri is an educator who truly understands how to create a winning collection and is now in the British Hairdressing Hall of Fame. Her technical knowledge is exceptional and her work is regularly featured in hair magazines all over the globe.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model WHAT’S IN IT FOR YOU? »» Terri brings her salon experience to teach young stylists quick and easy, but very effective color and cut techniques helping to grow the stylist’s column FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 26 JAN MON 14 SEP
Terri is part of the award-winning 2013 Artistic Team of the Year and is an excellent educator who is renowned for her superb teaching skills and enthusiasm for hairdressing.
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Terri Kay --
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NATIONAL MASTERS -SHANE BENNETT ICONIC CLASSIC COLORING & CUTTING -FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model WHAT’S IN IT FOR YOU? »» A consumer led course taking the foundation classic techniques and developing them further to make them more commercial for salon use. Shane brings his salon expertise to this course FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 30 MAR MON 17 AUG
INSPIRATION TEAM
SHANE BENNETT – Three times winner of Northern Ireland Hairdresser of the Year, Shane Bennett is a member of the British Hairdressing Hall of Fame. His prestigious boutique salon is housed in a Georgian building in the historic Royal village of Hillsborough. Shane is a regular face on Irish Television and his photographic work is featured in both trade and consumer magazines nationally and internationally. Shane Bennett Salon has been nominated for Artistic Team of the Year at the British Hairdressing Awards 2014. Dorothy Sturgeon – Color Zoom Partner Colorist UK Winner 2014 assists Shane with technical aspects of this course.
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Shane Bennett --
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NATIONAL MASTERS -LISA WHITEMAN LONDON STYLE COLORING AND CUTTING -LISA WHITEMAN – As well as being co-owner and Director of stylish salon Webster Whiteman in Mayfair, she has been a trainer and mentor to talented hairdressers both nationally and internationally during her 25 year career. Her high standards and reliability have led to a reputation for the utmost level of professionalism, which has been rewarded with nominations for numerous top industry awards as well as being Global Partner Category Winner of Color Zoom 2011. Lisa is currently a member of GOLDWELL’s Global Master Team, delivering education and inspiration to hairdressers worldwide.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model WHAT’S IN IT FOR YOU? »» Being London based Lisa will share her experience with coloring and cutting bringing ideas from her busy Mayfair salon FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 23 MAR MON 7 SEP
Salon friendly tips and hints and always keeping an eye on the commercial side of hairdressing is a priority for her.
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Lisa Whiteman --
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NATIONAL MASTERS -NEIL BARTON ON THE EDGE COLORING AND CUTTING --
Five times finalist for Scottish Hairdresser of the Year, and Global Color Zoom Creative Color Category Winner in 2010 Neil leads his artistic and education team, constantly evolving and keeping ahead of the game – they are the next generation in hairdressing.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model WHAT’S IN IT FOR YOU? »» Coloring and cutting for contemporary styles for all your clients »» Neil will encourage you to explore the dimensions of hair using new techniques – the Neil Barton way FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 11 MAY MON 12 OCT
INSPIRATION TEAM
NEIL BARTON of Neil Barton Hairdressing in Edinburgh has been in the industry for over 15 years. With an award winning salon in the centre of Edinburgh, his team are trained to the highest standard. He has a passion for quality service as well as cutting edge creativity.
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Neil Barton --
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NATIONAL MASTERS -JANE STACEY SHAPE SHIFTING -JANE STACEY – TONI&GUY International Technical Director Highly experienced in her field, with a passion for classically beautiful color with a creative edge, Jane enjoys sharing her knowledge with students, teaching across all technical courses with a thirst for knowledge herself, Jane consistently develops new innovative coloring techniques pushing herself creatively, an enthusiasm that she injects into her teaching manner. Proving an eye for serene, stand-out and wearable color work, Jane is extensively involved in all TONI&GUY image creation and producing looks for the inspirational TONI&GUY Educational Collections.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model WHAT’S IN IT FOR YOU? »» The course is designed to work with customised coloring techniques for different shaped haircuts »» Bringing out the best in the hair density, texture and lengths »» Working with different sections and shapes, the colour applications are changeable and shapes are moved internally throughout the haircut to create multi-faceted effects FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 2 FEB MON 18 MAY MON 24 AUG
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Jane Stacey --
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NATIONAL MASTERS -PAUL SCULLY CREATIVE EXCELLENCE --
Passing on his knowledge of color and clever placement techniques gives Paul an edge in the Creative Excellence seminar. Paul was UK Finalist in the Partner Category of Color Zoom 2013.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model WHAT’S IN IT FOR YOU? »» Classic signature looks that will build and define your business with easy and practical ideas. This course will cover coloring and cutting techniques. FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: MON 8 JUN TUE 8 SEP
INSPIRATION TEAM
PAUL SCULLY’S Surrey based Scully Scully salon has enjoyed growing success built from his reputation as one of the top colorists nationwide. The Scully Scully philosophy is to translate show work into workable and wearable looks for clients of all ages and walks of life.
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Paul Scully --
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NATIONAL MASTERS -ERIK LANDER MEN’S CLASSIC CUTTING -ERIK LANDER is one of the UK’s most highly regarded Barbering Educators, with over 28 years’ experience delivering seminars around the globe. Erik’s knowledge and inspiration is second to none, with a passion for in-depth education to the highest level. Erik’s philosophy is “it’s all in the detail”, breaking each and every aspect down to an easy to understand level. He became the first educator in the UK to gain the New Level 4 Male Grooming and Ladies Level 4 qualifications, leading to a Master Craftsman Award for both Hairdressing and Barbering from the Hairdressing Council.
FORMAT: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model, finishing with a demonstration model WHAT’S IN IT FOR YOU? »» This seminar is focused on training the very best practice in professional, classic men’s barbering skills »» Demonstration, full consultation, hair growth pattern, scissor over comb, clipper work and shapes to suit men. This seminar will give you the confidence to work with male clients when doing scissor over comb and clipper techniques FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 5.00PM
INVESTMENT: £175
LONDON: WED 4 FEB TUE 7 APR TUE 14 JUL TUE 29 SEP
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Erik Lander --
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-AN EVENING WITH --
FORMAT: An evening of stimulating and inspiring hairdressing
WHAT’S IN IT FOR YOU? »» An evening up close and personal with industry leaders »» View their latest hair collections, their ideas and aspirations »» Informal, relaxed atmosphere »» Focusing on cutting, coloring and long hair dressing START 7.00PM
LONDON: MON 16 FEB MON 2 NOV
BEVERLY C MARK LEESON ART TEAM
FINISH APPROX. 9.15PM
INVESTMENT: £70
INSPIRATION TEAM
FORMAT: REGISTER 6.30PM
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EDUCATION TEAM EDUCATION. IT’S ALL ABOUT PEOPLE. BE TRAINED BY EDUCATORS THAT BELONG TO THE BEST IN THE WORLD. THAT UNDERSTAND, INSPIRE AND MOTIVATE. THAT ARE OPEN AND EXCELLENT STYLISTS.
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-IN-SALON SEMINARS --
“BRING THE ACADEMY INTO OUR SALON!” Katja Vagts
BUXTEHUDE, GERMANY
JUST YOU AND YOUR TEAM. IN YOUR OWN SALON. EASY-GOING AND EFFECTIVE – THE GOLDWELL IN-SALON SEMINARS TRAIN THE WHOLE TEAM AT ONCE AND STRAIGHT TO THE POINT. WHEREVER AND WHENEVER YOU WANT, WE’LL BE THERE FOR YOU!
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53 IN-SALON SEMINARS
We bring the Goldwell Education experience to your salon – exclusively for your team. We tailor the programs to fit your salon’s needs and teach you services, tools, techniques and products that will help you to grow your business everyday.
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IN-SALON SEMINARS
Contact your Goldwell team to find out how to qualify for exclusive in-salon private trainings for your team and Goldwell loyalty programs.
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-FOUNDATION MASTERY -Behind each amazing color you can find solid professional knowledge, great technical expertise and reliable high performance professional products. Foundation mastery builds a perfect base on your way to becoming an expert in subject color, care and styling. It will allow you to confidently work with the entire Goldwell Portfolio.
-FOUNDATION COLORANCE -Learn how to perfect demi-permanent coloring with COLORANCE color. Gain confidence to use it effectively. Find out how to promote different service options to your clients.
Learn how to achieve brilliant color results with exceptional shine and durability with ELUMEN color and customized communication and application tools as well as promoting new services to your client.
WHAT’S IN IT FOR YOU? » Essentials in hair analysis for easy consultation » Simple salon services for excellent color results » Hints and tips on how to get best results for clients hair structure » Formulation for reliable grey blending, durability and evenness
WHAT’S IN IT FOR YOU? » Learn why ELUMEN is so special » Identifying the right clients for ELUMEN color » Application and commercial techniques with ELUMEN » Confidence in usage of ELUMEN
MODELS: 2 models suitable for demi-permanent coloring (no corrective color) FORMAT: 3 hours (incl. 2.5 hours practical hands-on session) INVESTMENT: £500
MODELS: 2 models suitable for fashion coloring (no corrective color, no grey) FORMAT: 3 hours (incl. 2.5 hours practical hands-on session) INVESTMENT: £500
-FOUNDATION TOPCHIC/NECTAYA --
-FOUNDATION LIGHTENING --
Discover the endless possibilities of permanent coloring with TOPCHIC and NECTAYA. Learn exciting services that will allow you to amaze your clients with dazzling shine, incredible durability, evenness and 100 % grey coverage.
The blonde client is an extremely important part of any salon‘s business. Discover insights into the needs of these clients and the core salon services related to highlifting, decolorizing and toning services.
WHAT’S IN IT FOR YOU? » All you wanted to know about permanent coloring » Formulation for reliable grey coverage, durability and evenness » Desirable salon services for every color family » How to talk to the client about NECTAYA, ammonia free hair color
WHAT’S IN IT FOR YOU? » I nsights into the specific needs of blonde clients and how to best communicate Goldwell blonde services » Knowledge and skills related to highlifting (TOPCHIC and NECTAYA HiBlondes Control ranges), decolorizing (SILKLIFT and OXYCUR PLATIN) and blonde refinement (COLORANCE and ELUMEN)
MODELS: 2 models suitable for permanent coloring (no corrective or highlifting color) FORMAT: 3 hours (incl. 2.5 hours practical hands-on session) INVESTMENT: £500
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-FOUNDATION ELUMEN --
MODELS: 2 models suitable for highlifting or single application bleaching (no corrective color) FORMAT: 3 hours (incl. 2.5 hours practical hands-on session) INVESTMENT: £500
57 IN-SALON SEMINARS
-FORMULATION MASTERY -We will help you to understand color like you‘ve never done before. Dive into the world of formulations. Discover more about the universal color law and color schemes. Learn to understand the relationship between colors and think in color formulations.
-ULTIMATE GREY -No more grey coverage disasters! Learn how with the right formulations you can always achieve reliable grey coverage for your clients. WHAT’S IN IT FOR YOU? » Answers to why it is hard to cover grey » Formulations for reliable grey coverage » Hints and tips on how to best cover grey MODELS: 2 models suitable for grey coverage for fashion or problem solving INVESTMENT: £500
-ULTIMATE BRUNETTES -More and more clients are choosing brunette over blonde. No wonder, brown hair is flattering and sexy. Learn more about how to bring out the best in brown for your clients through creative formulations. WHAT’S IN IT FOR YOU? »H ow to choose the right brown color for your client » Exciting formulations for rich brown without brassiness » Dos and Don‘ts for Brunettes MODELS: 2 models suitable for brunette fashion/ dimensional color work INVESTMENT: £500
-ULTIMATE BLONDES -Blonde is full of different facets and dimensions – from natural to bright, warm to cool. Discover formulations behind each of them and learn to understand blonde like you’ve never done before. WHAT’S IN IT FOR YOU? » How to achieve a beautiful blonde » Insights into blonde formulations » Hints and tips for amazing blonde results MODELS: 2 models suitable for creative blonde service INVESTMENT: £500
-ULTIMATE COLOR FIX -Creating the perfect color palette is essential to the success of any professional color service. Too dark, too light, too red or faded hair, this seminar will give you the knowledge, skills and confidence required to perform color correction with excellence. WHAT’S IN IT FOR YOU? » Professional salon solutions for turning color challenges into thrilling results » Coloring darker, filling, tinting back and overcoming color fading » Removing artificial color MODELS: 2 models suitable for color correction service INVESTMENT: £500
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-ULTIMATE REDS -Red is gorgeous, red is hot. Ranging from soft auburn to spicy tangerine it offers a wide spectrum of hues for every client need. Dive into the exciting world of the red color family and discover insights into stunning red hair.
IN-SALON SEMINARS
WHAT’S IN IT FOR YOU? » How to keep red vibrant » Insights into creative red formulations » Dos and Don‘ts for redheads MODELS: 2 models suitable for red fashion/ dimensional color work INVESTMENT: £500
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-SALON SUCCESS --
“HOW CAN I TURN ALL MY SKILLS INTO SOMETHING BIGGER?” Nicola Smyth LEAMINGTON SPA, UK
THIS IS NOT THE TIME TO BE MODEST. YOU ARE A GREAT HAIRDRESSER. AND YOU CAN ACHIEVE MORE. JOIN US AND LEARN ABOUT THE OTHER SIDE OF THE BUSINESS – RETAIN YOUR CLIENTS AND GAIN NEW CLIENT REFERRALS, LEAD A TEAM OR RUN YOUR OWN BUSINESS. SOUNDS EXCITING TO YOU? IT IS. GO AHEAD!
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Abby & Karly Whittaker
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Mikaela Martin --
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-MIKAELA MARTIN THE GOLDWELL BUSINESS GURU -SPIRIT HAIR COMPANY – Mikaela is co-owner of Spirit Hair Company with Lauren Turner. Twice winners of the British Hairdressing Business Awards as Salon of the Year 2012/13 and Finalist for Manager of the year 2014, these salon owners know business! By trade Mikaela is a hairdresser but also spent sixteen years working in the corporate world of sales, business development and marketing. Mikaela is also President for the National Hairdressing Federation in London and the Home Counties.
SARAH HODGE – Abby & Karly Whittaker are directors of the UK‘s largest independent award winning hairdressing group, Sarah Hodge Hairdressers.
Mikaela is known for her enthusiasm and tenacity and believes excellence is an attitude. Her business philosophy is ‘back to basics is always the best place to start – the rest is about delivering consistency’.
EXPERIENCE LEVEL If you are a salon owner that is looking for new ideas, initiatives, solutions or just direction on how to further develop and grow your business whilst still being able to service your clients, work the salon floor and monitor your progress then this course could well be for you.
EXPERIENCE LEVEL: This course is for stylist‘s (any age) who want to be the top of their game. Here‘s a few questions to ask yourself. »»Do you want to be brave and say how it is? »»Do you say things first without thinking? »»Do you sometimes find team members irritating? »»Do you like to know what‘s going on? WHAT’S IN IT FOR YOU? »» If you are a salon owner/manager and answered YES to any of the above, then this is the course for your stylists to build yours and their business. »» If you are a stylist and answered YES to any of the above then this course will change your life. Learn everything there is to be the best in your salon/industry. »» Communication – Discover the secret to understanding people »»Consultation – Be amazing when fact finding »»Retailing – How to overcome your fear of selling »»Successful – Be a legend in your own right. FORMAT: REGISTER 9.30AM
START 10.00AM
LONDON: TUE 12 MAY
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-ABBY & KARLY WHITTAKER BUSINESS MAPPING --
BOOK ALL 3 SEMINARS FOR £280
FINISH APPROX. 4.00PM
INVESTMENT: £100
Now showcasing their work which has continued to be highly rewarded & recognised in the most prestigious hairdressing awards including Most Wanted, British Hairdressing Business Awards and British Hairdressing awards.
WHATS IN IT FOR YOU? »» This course will teach you everything you need to know about mapping all aspects of your business. The process encompasses profitable growth, client retention, client acquisition, staff recruitment, staff retention and motivation and how to partner perfectly with your chosen manufacturer, and of course there is only one choice, Goldwell. »» Our knowledge isn‘t based on theory, only facts. Our business mapping can be implemented immediately into your business and could well be the tool that you have been looking for to simplify your day to day responsibilities as owner and employer. We look forward to sharing. FORMAT: REGISTER 9.30AM LONDON: MON 21 SEP
START 10.00AM
FINISH APPROX. 4.00PM
INVESTMENT: £100
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Greg Christie --
-GREG CHRISTIE THE SALON BUSINESS ACADEMY -LIFESTYLES – Greg Christie is a highly successful salon owner, founder of the Salon Business Academy and creator of “Simplicity to Success” a programme which is designed specifically for you, the salon owner and manager.
SALON SUCCESS
Greg has spent the last 30 years finding out what works within our industry and has identified a “formula” for growing salons using state-of-theart, proven but most importantly, industry-specific techniques that are guaranteed to work - allowing you to grow your business and create wealth, security and freedom. EXPERIENCE LEVEL If you’ve ever said the words, “there just aren’t enough hours in the day” or wondered “what are the top five things I need to be doing right now to guarantee growth” then this course is for you. Simplicity to Success, offers a simple step-by-step formula that anyone can use from scratch. WHATS IN IT FOR YOU? »» Gearing for Growth - find out the 3 key areas that all highly successful salons use as a platform for growth. »» Marketing in a Minute - learn how to create, Killer Headlines That Cause Clients to Call™ turning clients into cash. »» The Fully Booked Formula - Discover the top 7 ways to fill your salon with clients year after year. »» Myth Busting – “business is hard, isn’t it?” No, it needn’t be a struggle. Discover a simple strategy where you can create freedom and wealth. FORMAT: REGISTER 9.30AM
START 10.00AM
FINISH APPROX. 4.00PM
INVESTMENT: £150
LONDON: MON 23 MAR
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BE MORE. ACHIEVE MORE. THE CUSTOMIZED IN-SALON TRAINING PROGRAM. Goldwell seminar modules have been designed with in-salon training in mind. In-salon delivery of the training modules allows you to accommodate the schedules of your hairstylists so that you can train together as a team. BE MORE. ACHIEVE MORE. modules are meaningful and effective; the team can learn and apply their new skills immediately and gain results instantly.
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2015
EDUCATION
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WE BELIEVE IN FREEDOM OF STYLE. We also believe you can never stop learning. The KMS Education System is built on these simple principles and the belief that a strong foundation of skills and knowledge is key to liberating your true creativity and individual expression. Whether you’re behind the chair or the front desk, our goal is to give you the confidence that leads to client relationships that are longlasting, collaborative and rewarding at every level. Let’s face it, even if you’re born with style, continuing to learn and push yourself will keep you inspired and respected in the industry we love.
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#01 PRODUCT AND SERVICES
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#01 PRODUCT AND SERVICES // IN-SALON
PRODUCT INSIGHT BECOME THE STYLE EXPERT. Build a strong base of knowledge for the KMS California line and gain confidence in consultation, recommendation, usage and retailing. Choose between: INDUCTION – a look & learn session on the stories, theory & science behind the products, or IMMERSION – a practical, hands-on session focused on the usage and creative benefits of working with KMS products.
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#01 PRODUCT AND SERVICES // IN-SALON
PERSONALIZED STYLE RECOMMENDATION GREAT STYLE STARTS WITH A GREAT PLAN. Build the skills and receive the road map to become a KMS Consultation Expert. This program is based on the consultation element of our Start to Finish Style system. This interactive session provides consultation techniques along with product-focused tips that will help you create personalized looks best suited for your clients’ needs.
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#01 PRODUCT AND SERVICES // ACADEMY
SHIATSU THE STYLE STARTER START YOUR STYLE RIGHT. This unique program covers demonstration on pressure points, movement and pressure type, KMS products for massage, what the points do and also the Shiatsu shampoo technique. Pairing up and practicing on one another, following demonstration, finishing with the technique of Shiatsu shampoo and massage. This program is taught by Guest Artist Shinobu Sekiya. REGISTER: 9.30AM
MON 13 APR
START: 10.00AM
MON 6 JUL
FINISH: 5.00PM
MON 26 OCT
INVESTMENT: £100
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#02 76
CUTTING
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#02 CUTTING // ACADEMY
THE IQ CUTTING METHOD THE CUTTING METHOD THAT GIVES YOU THE FREEDOM TO THINK FOR YOURSELF. The IQ Cutting Method provides a more intelligent approach to a comprehensive cutting method. Whether you are a veteran stylist or just starting out, this comprehensive set of cutting techniques offers a strong foundation of technical know-how that enables an endless number of haircuts. The IQ Cutting Method is the perfect mix of left-brain knowledge and right-brain creativity. This class inspires confidence, creativity and the freedom to create style instead of recreating it.
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REGISTER: 9.30AM
MON 2, TUE 3 & WED 4 MAR
START: 10.00AM
MON 27, TUE 28 & WED 29 APR
FINISH: 5.00PM
MON 29, TUE 30 JUN & WED 1 JUL
LENGTH: 3 DAYS
MON 14, TUE 15 & WED 16 SEP
INVESTMENT: ÂŁ325
MON 23, TUE 24 & WED 25 NOV
WESTROW ACADEMY, LEEDS:
MON 28, TUE 29 & WED 30 SEP
#02 CUTTING // ACADEMY
2015 CAMPAIGN SESSIONS POWERED BY SAM BURNETT
BEHIND THE SCENES, AHEAD OF THE TREND. The KMS California campaign photo shoot comes to life in this advanced creative cutting and editorial styling program. This class explores the inspiration behind the photo shoot and the techniques used to create the looks, while giving a “behind-thescenes peek” into our brand, our team, our models and this year’s concept. Designed to encourage individual style expression, this class gives stylists the freedom to personalize these techniques to suit their wants and their client’s needs. This program is taught by Guest Artist Sam Burnett (Hare & Bone). REGISTER: 9.30AM
MON 9 MAR
START: 10.00AM
MON 22 JUN
FINISH: 5.00PM
MON 5 OCT
INVESTMENT: £175
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#02 CUTTING // ACADEMY
NEXT LEVEL CUTTING & IQ STYLING METHOD POWERED BY SHAUN HALL TAKE IT UP A NOTCH. Get inspired by zeroing in on what inspires you. To get to the Next Level, you will work on identifying your inspirations in order to craft your vision. Then using storyboarding techniques along with razor & customizing techniques, you will create your vision. With an ever-changing focus, this academy class is always fresh and keeps a pulse on the latest fashions & trends that have been curated from around the globe. We recommend taking the IQ Cutting Method program first to fully benefit from this class. The IQ Styling Method brings you all the techniques on how to finish whether you are blow-drying or using hot tools. This program is taught by Guest Artist Shaun Hall at Mark Leeson on the first day and by a KMS Educator on the second day. REGISTER: 9.30AM
TUE 10 & WED 11 MAR
START: 10.00AM
TUE 6 & WED 7 OCT
FINISH: 5.00PM INVESTMENT: ÂŁ225
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FINAL DATA LOW-RES
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#03 FINISHING
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#03 FINISHING // IN-SALON
KMS OBSESSED WITH‌ REAL STYLE IN REAL TIME. These interactive classes provide a behind-the-scenes look at our latest styling obsessions. With 6 current style obsessions to choose from, these informative sessions focus on quick and simple techniques to create the look and the best products for the job. With an ever-changing focus these classes are always fresh and keeps a pulse on the latest techniques. Style Obsessions: // Obsessed with Natural Curls // Obsessed with Waves // Obsessed with Volume // Obsessed with Texture // Obsessed with Creating Curl // Obsessed with Smooth & Sleek
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#03 FINISHING // ACADEMY
BRIDAL & EVENT HAIR UP POWERED BY KMS IQ STYLING METHOD
THE UPSTYLING METHOD THAT GIVES YOU THE FREEDOM TO THINK FOR YOURSELF. Demonstration of Bridal & Event Hair Up. Followed by an interactive session with techniques and tips to add to a stylist portfolio that will build a foundation to amazing hair up and build individual confidence. Tips and hints on the right KMS products to get perfect results. This program is taught by Guest Artists Abby & Karly Whittaker (Sarah Hodge). REGISTER: 9.30AM
MON 9 FEB
START: 10.00AM
MON 15 JUN
FINISH: 5.00PM
MON 28 SEP
INVESTMENT: ÂŁ175
MON 9 NOV
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FINAL DATA LOW-RES
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#04 BUSINESS AND GROWTH
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#04 BUSINESS AND GROWTH // IN-SALON
ULTIMATE SERVICE YOUR PRESCRIPTION FOR SUCCESS. It’s a fact – salon clients are more satisfied if they feel like their needs are being met and if they can recreate the “fresh from the salon” look at home. However, many salons have not made the connection between client satisfaction, professional product recommendation and client retention. This fun and interactive program is designed to create an easy and consistent process of communication throughout the salon experience that ends in a definitive recommendation of products. With this program, your future success can start today!
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#04 BUSINESS AND GROWTH // IN-SALON
CUSTOMIZE THE CLIENT EXPERIENCE WHEN DID YOU LAST WALK INTO A SALON – THAT WASN’T YOUR OWN? This fast moving session breaks down the client experience into identifiable steps, allowing the stylist the opportunity to walk in their client’s shoes, by presenting “real salon moments”, that have been captured on video in salons. This resultsdriven session gives you the fuel to create positive change in your salon by creating more positive and rewarding client experiences and increased client retention.
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#04 BUSINESS AND GROWTH // IN-SALON
PROFIT OR PERISH EVER WONDER WHAT YOUR CLIENTS ARE REALLY THINKING? This multi-media program presents live street interviews captured on video. We asked a variety of clients questions about what they expect from their salon service‌ their response will both surprise and delight you! We present a thought-provoking mix of consumer feedback, focusing on client retention, retail recommendation and superior client service. You will leave with a solid plan and the tools to profit in the salon service and retail environment, moving your business to new heights!
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ARTI SAM BURNETT London
WHO I AM Sam is an award winning Hair Stylist and an Artistic Director whose creativity and innovative designs have inspired international campaigns and brands globally. At just 23 years old, Sam has won the prestigious Newcomer of the Year award at the British Hairdressing Awards, and was a member of the 2004 Fellowship F.A.M.E team. Sam subsequently went on to win numerous industry awards including AIPP Grand Trophy in 2011. Since 2010, he has worked as a freelance stylist with his editorial work featuring in publications that include Elle, Vision China, Vogue Ukraine, Emirates Woman, Sid, Fault and ID-Online. He also has styled a growing list of celebrities. Sam has just opened his debut West End salon Hare & Bone.
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ISTS SHAUN HALL Mansfield
WHO I AM Shaun Hall is the Art Director for Mark Leeson Hair Body and Mind and is widely recognised in the hairdressing circuit for his creativity and artistic flair. He has been part of the team with Mark Leeson since 2003 after completing his training at the salon, and now has a waiting list of clients seeking his expertise. Shaun won Newcomer of the Year at the British Hairdressing Awards in 2009 and regularly joins Mark on his photographic shoots and hairdressing tours around the globe. In 2012 Shaun flew to Australia to shoot his stunning Eastern Hairdresser of the Year collection, which he later won, placing him as one of the greatest hairdressers in the region. He was also crowned Hair Magazine’s Best Salon Stylist, recognising his talents as an outstanding creative talent, as well as a leading salon hairdresser.
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ARTI SARAH HODGE Taunton
WHO I AM Abby & Karly Whittaker are directors of the UK’s largest independent award winning hairdressing group, Sarah Hodge Hairdressers. Now showcasing their work which has continued to be highly rewarded & recognised in the most prestigious hairdressing awards including Most Wanted, British Hairdressing Business Awards and British Hairdressing awards. Sharing their Hair Up expertise and leading industry experience from London Fashion Week, session work, stage and television work with you.
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ISTS SHINOBU SEKIYA London
WHO I AM Shinobu Sekiya shares the Japanese art of Shiatsu on this intensive but relaxing class. As a salon manager and stylist, he specialises in delivering impeccable service, but also exquisite experiences including Shiatsu shampoo and massage to every client on a daily basis. The excellent combination of KMS California products and Shiatsu adds a special service for your clients and guarantees a revisit to your salon.
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-LEARNING DESTINATIONS --
HAIRDRESSING IS A PASSION WE SHARE WITH STYLISTS ALL OVER THE WORLD.
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-LONDON UK --
-NEW YORK USA --
-TORONTO CANADA --
-DARMSTADT GERMANY --
-HONG KONG HONG KONG --
-SYDNEY AUSTRALIA --
Passionate hairstylists worldwide find our learning destinations unique meeting points for creative exchange, artistic inspiration and profound education. Together we’re striving for new heights of creative excellence. Be part of it. Join the experience. We’re looking forward to meeting you!
Australia, Austria, Belgium, Canada, China, Cyprus, Czech Republic, Finland, Germany, Greece, Hong Kong, Indonesia, Italy, Japan, Korea, Malaysia, Malta, Mexico, The Netherlands, New Zealand, Norway, Poland, Romania, Russia, Serbia and Montenegro, Singapore, Sweden, Switzerland, United Kingdom, USA
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-BOOKING AND MUST-KNOW INFORMATION --
BOOKINGS 4 easy steps to booking your education and inspiration for 2014 »» 1. Select the courses you wish to attend. It’s a good idea to double check that none of your choices overlap. »» 2. Call our booking hotline on 020 3540 1200 (we’re here Monday to Friday, 9am–5.30pm) and give us details of which courses you wish to attend and the dates you’ve chosen. »» 3. We’ll reserve you a place on your chosen courses and send you details by post. »» 4. When you receive your course details we’ll ask for payment. Your reserved place on the course is secured the minute we receive your payment.
HOW TO PAY You can pay for your courses by sending us a cheque made out to ‘GOLDWELL Professional Haircare Ltd.’ to the address opposite; or by Switch, Visa or Mastercard over the phone, simply call the booking hotline number, 020 3540 1200, to pay. Remember to have your details ready. However you chose to pay, we’ll send you a confirmation of your firm booking and a receipt in the post. (All prices quoted are inclusive of VAT)
CANCELLATION POLICY If you are unable to attend a course, cancellations must be made in writing and received a minimum of 15 working days prior to the course commencement date. Due to advanced model and guest artist booking fees we’re sorry, but we can’t offer you a refund after this date. The Academy reserves the right to change course dates, content and prices without written notification.
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-PHONE
020 3540 1200
robyn.deamer@kao.com
POST
130 Shaftesbury Avenue London W1D 5EU
WEB
goldwell.com | kmscalifornia.com
/goldwelluk /kmscaliforniauk
@goldwelluk @kmscaliforniauk
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Goldwell and KMS California are part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
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For further information and booking details please contact your Goldwell/KMS California consultant. goldwell.com | kmscalifornia.com