UPDATE SUMMER 2013
DURABLY COOL AND STRIKINGLY BEAUTIFUL new CoolProtect Technology
OMING SOON /goldwelluk #CoolProtect
UPDATE 07/13
contents 4
THE NEW TOPCHIC LINE-UP
6 GO COLOR Irresistible Blonde Step by Step 7 RETAIL EXCELLENCE 8 LONDON COLLEGE OF FASHION Students take on Color Zoom 2013, Beautify 10 COLOR ZOOM UK FINALISTS 11 COLOR ZOOM JOURNEYS Neil Barton’s Diary 14 Nicholas Oakwell A/W 16 ACADEMY LONDON 19 EVENING WITH MARK LEESON 22 LUXE APPEAL Collection by Mark Leeson 23 LFW Whistles 24 PRODUCT & NEWS UPDATE Cover: Hair: Mark Leeson for Goldwell Photography: Jenni Hare Styling: Desiree Lederer Make Up: Clare Read
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LONDON FASHION WEEK A/W COLLECTIONS
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TAKE A LOOK INSIDE THE NEW ACADEMY LONDON
This is a very exciting time for us at Goldwell and KMS. We have worked really hard over the last few years to truly bring our brands to life and our new offices and Academy in the heart of London on Shaftesbury Avenue is another major milestone on that journey.
dates for the diary COLOR ZOOM GLOBAL EVENT Los Angeles 5th – 7th October 2013
We are delighted that the most recent set of market information figures show us growing significantly faster than the market, and we have more major plans coming soon.
SALON INTERNATIONAL
I would also like to congratulate Mark Leeson on being nominated again for British Hairdresser of the Year. Mark is clearly one of the best talents around today and would be a worthy winner. We all wish him every success.
BRITISH HAIRDRESSING AWARDS
Nick Wood, President, Salon, UK & Ireland
As we go to press on this special fashion-packed edition, the hairdressing world is awaiting the announcement of the Color Zoom ‘13 National Winners. Who will be representing the UK at the Color Zoom Global Event in October? You’ll have to read on to find out! The excitement grows every year for Color Zoom, so we spoke to 2010 Global Creative Colorist winner and Goldwell Ambassador, Neil Barton, to find out what life is like when you become a global hairdressing star (page 11)!”
Samantha Ward, Editor PR & Communications Manager @sammygirl_pr
Excel, London 12th – 14th October 2013
Grosvenor House Hotel, London 25th November 2013 For information on events, contact your sales consultant.
CONTACT DETAILS Customer Services 01323 432100 ACADEMY LONDON
Course Information and Booking:
020 3540 1200
email: robyn.collier@kao.com Technical Helpline:
020 3540 1200
/goldwelluk
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UPDATE 07/13
THE ICONIC BRAND FOR TRUE COLOUR EXPERTS EXPERIENCE NEW TOPCHIC: ULTIMATE COLOUR. Perfect Performance. SUPERIOR TECHNOLOGY. Unique Application. ICONIC DESIGN. PROFESSIONAL. WORLD-CLASS EDUCATION SUPPORT.
UPDATE 07/13
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Meet the new line-up The Browns – urban couture browns inspired by fashion. From rich and warm to matte and elegantly cool, Topchic Browns are perfect for every style. The Reds – from deep, pure red to violet reflections, red is a strong statement. Topchic Reds fulfil every client’s wish for head-turning vibrancy. The Naturals – with 100% grey coverage and a comprehensive colour choice; clients experience a natural look with multi-depth reflections. The Blondes – pure luxury and always on-trend. Topchic Blondes reflect the complete variety of this iconic shade. The Special Lift – makes it easy to reinvent oneself. With Special Lift stylists can personalise every look. The Mix Shades – intensifying and neutralising mix shades to ensure every colour desire is met. The Can – a system founded by Goldwell in 1978 and unique to the brand, the Depot Can System is still loved by stylists worldwide today. New TOPCHIC by GOLDWELL. Powerful, Precise, Professional, Iconic. www.Goldwell.com/Topchic #Topchic
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UPDATE 07/13
TIME OF TECHNIQUE PLACEMENTS: approx. 30 minutes
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IRRESISTIBLE BLONDES FROM SUNNY TO CARAMEl Christa wants to impress with luxurious shimmering blonde hair. The solution: The TOPCHIC Blondes Service delivers stunning blonde hair color results in a broad variety from warm to clear cool shades with lasting color results. 2
FORMULA A: Topchic: 15 ml Lotion 9 % + 15 ml 8GB
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B: Colorance: 20 ml Lotion + 10 ml 8GB C: Topchic: 20 ml Lotion 12 % + 10 ml 11P D: Colorance: 20 ml Lotion + 10 ml 10BG E: Topchic: 10 ml Lotion 6 % + 5 ml 10P + 5 ml Blonding Cream
EXISTING SHADE
01
Re-growth: 7N Mid-lengths and ends: 10N
Apply Dualsenses Color Structure Equalizer Spray to even out the porosity of the hair for a beautiful color result.
02 Section 1: Apply formula A to the re-growth and formula B to the mid-lengths and ends.
03 Sections 2 and 3: Apply formula C to the re-growth. Then apply formula B and D in weaves and formula E in fine slices to the mid-lengths and ends.
04 Observe the processing times, then rinse. Treat with products from the Dualsenses Blondes and Highlights range. Finish the color service with a Dualsenses Color Lock Serum. Blow dry hair with StyleSign Glamour Whip brilliance mousse and finish with Diamond Gloss shine spray for long-lasting radiance.
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The Power of RETAIL Goldwell’s Retail Excellence Programme is designed to grow your salon’s retail business and motivate your salon team to recommend products. The programme supports you with exciting promotions for greater client engagement, it also ensures your backwash area and stylist stations are fully stocked and your sampling programme is creating sales. If you achieve your quarterly sales target you will receive a reward from Goldwell for an in-salon retail competition.
Follow these 5 simple steps from the Retail Excellence Programme Step 1: CONSULTATION Individual client consultation n Ask your client about their hair needs. n Explain how you can help and show them which products you will use. AT T H E N A P P O I N T ME X T EN T
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E HA IR
A EC T T EP H E T IO N
2
SUCCESS
N
RETAIL
BA SI
*end consumer survey, October 2010, 164 participants
HE
Step 5: At their next appointment n Make a note of what your client has purchased and which product sample they have received. n Next time ensure that you ask your client whether they liked the product. n If your client is not completely satisfied, ask them why and recommend alternative products.
T AT
Step 4: At the reception Payment and farewell n Offer a product sample to your client, explaining its features and benefits. If your client purchases a shampoo, hand over a free product sample of the 60sec treatment or StyleSign sample product and vice-versa. n Implement the “basket program” in your salon. After the service is complete, put three recommended retail products for your client in a basket and send to reception with a proposed date for the next appointment. Once your client arrives to pay for service at the reception desk, they are offered to review the basket and see if there is anything they would consider purchasing. This will eliminate “sales” pressure from your side and will help your client to choose the right product for them.
CYCLE OF
R
Step 3: IN the salon chair Turning the client’s wishes into a reality. n Let your client hold the products and enjoy the fragrance. n Explain what you are doing and how your client can achieve this look at home.
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S U LTAT I O N
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Step 2: At the basin The product experience including hair wash and scalp massage n Before you wash their hair, explain to your client which product you are using e.g. “Following your blonde colour service today, I’m going to be using Dualsenses Blonde & Highlights Shampoo and Conditioner, the shampoo will gently cleanse your hair and neutralise unwanted yellow tones, the conditioner will provide regenerative care and help to detangle.”
CON
TH IN N C O L SA
69%
of customers buy a product after receiving a sample*
To find out how the Retail Excellence Programme can boost your retail business speak to your GOLDWELL Sales Consultant
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UPDATE 07/13
LCF St udents bring Now in its seventh year, Goldwell’s annual project with the London College of Fashion once again highlighted the fashion talent of the future and gave an inspirational view of Goldwell’s key trend for 2013 - Beautify.
Goldwell challenged the FDA Hair and Makeup students to interpret Beautify as part of their final project. Working along-
side students from the School of Media and Communication, Hair and Makeup students had to create a visual interpretation including photographic work and a short film showing the making of the project and their final vision.
The results are mesmerising. Six groups interpreted Beautify in a completely unique way, exploring the underlying meanings and
what Beautify means to them as creative individuals.
[1]
Minkung Kim, Neringa Sutkute, Amrit Preet, Lilly Park and Chloe Han Music: Mariko Sonoda Models: Viviana Sciara and Lana Frushiante
[2]
Ivory Bella, Holly Middleton, Natalie Fox and Rosy Otridge Music: Alina Miloslavskaya Model: Alexandra Butchart
Fashion Image Director: Fiona Minors (FDA Hair & Makeup Course) and Maggie Norden (Director of Creative Media) Art Direction: John Williams Photographic Supervision: Sam fisher, Michael Meewis, Ella Sullivan, Ruston Metha, Dora Simpson Makeup: Ala Hojat Jalali and Hannah Dinmore Filming Director and Editor: Ed Duffield Camera: Olivier Lockhart-Matthews and Kar-Yee Cheung
[3]
Suzanne Smethurst, Naoke Mabuchi, Jing Ling Zhang, Lucy Starke, Elisha Vashat and Ye Pei Wen Music: Domenica Simpson Model: Stephanie Linda Pause
UPDATE 07/13
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Beautify to life!
The project titles included: The New Masters of Colour [1], Scarabaeidae [2], Forever Blonde [3], Berlin 2013 [4],
Pop Tarts [5] and Morphing Magdalene [5]. You can see the final project visuals and videos at www.goldwell-beautify.com “The Goldwell collaboration with the LCF is a key factor in keeping us at the forefront of everything that is fresh, new and exciting. Working with the brightest opinion formers at such an early stage is inspiring. It’s always fascinating to see the process of creativity from students outside of the hairdressing industry, allowing us to view Beautify from a fresh perspective.” William Wilson, Head of Technical and Creative Direction for Goldwell
[4]
Adam Csoka Keller, Yura Do, Carmen Procopiuc, Amie Willimas, Rosie Brice and Portia Williams Music: Rosie Brice Models: Denisa Lesdalahova and Daniel Lehenbauer
[5]
Simone Aziz, Candice Hutchinson, Alice Malone, Nikki Bowen, Cleo Ellis, Katrina Mcleod, Luka Watabe and Rhiannon Chalmers Music: Alice Malone Models: Nikita Spice, Kara French and Rhiannon Chalmers
[6]
Moji Onafuye, Paige Mazeli, I-Fang Wang, Chaewon Seo, Seulah Kim and Jieun Choi Music: Rukhsarr Shiraz Model: Vitalina Baronova
/Goldwelluk
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UPDATE 07/13
The UK Finalists were chosen by a judging panel of industry experts including Beverly C mbe, Mark Leeson, Karine Jackson, Ruth Hunsley (Hairdressers Journal), Amanda Nottage (Creative HEAD), Nicola Shannon (Professional Hairdresser) and Nicky Pope (Tribute).
Creative Colorist
UK FINALISTS
These finalists were then put forward to the Goldwell international judging panel who have selected a Gold Winner from each category to represent the UK at the live international Color Zoom finals in Los Angeles this October – congratulations!
New Talent Colorist UK FINALISTS
Partner Colorist UK WINNER Paul Scully ScullyScully
GOLD Osman Yakubogullari So Hairdressing
GOLD
WINNER
SILVER
WINNER
Nicola Smyth Nicola Smyth Award Winning Hair
Hayley Marie Stock Tana B
GOLD
WINNER
WINNER
SILVER
BRONZE WINNER
WINNER
Anthony Walmsley Anthony John Salons
Katie Jane Smith ScullyScully
Ross Jenkins Headromance
Steven Henderson Neil Barton
Sarah Moore Anthony John Salons
BRONZE WINNER Becky Barnes WebsterWhiteman
Chelsea Whiteman ScullyScully
UPDATE 07/13
COLOR ZOOM JOURNEYS Global Color Zoom Creative Colourist 2010 winner, Neil Barton, has experienced first-hand what winning can do for your hairdressing career. His salon, Neil Barton Hairdressing based in Edinburgh has never been busier, and his own aspirations of international success are becoming reality. Here, Neil shares a snapshot of what life is like since winning Color Zoom.
Neil Barton – Travel Diary Christmas Day
After a wonderful Christmas Day with my family I set off on my travels to
Toronto, Canada to meet my friend Timothy Switzer. He’s Global Color Zoom Master for Goldwell, Canadian Stylist of the Year, Colourist of the Year… you name it, he’s got the title! I was really looking forward to working with him on a colour collection, and planned to have a fun packed week working in his salon and prepping for a week in LA where I would be recording five episodes for a series of webinars for Color Zoom 2013 …
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UPDATE 07/13
Boxing Day
It took a total of twenty hours to get from Edinburgh
to Dublin, Dublin to Chicago, then Chicago to Toronto. To make matters worse, on arriving in Toronto I was pulled into a room and asked hilarious questions about why I was there, and my whole hairdressing kit was pulled out and investigated. Then after waiting for an hour at the baggage reclaim I realised my luggage had gone missing. Not a great start to my trip but I figured things could only get better.
27th December
Today was great! I had a long lie in for the first
time in months, and we had an amazing Christmas dinner with friends, laughing about my interrogation the day before. It was good to relax before the work really kicked off.
28th December
It sounds crazy working through the holidays,
but I love learning and experiencing new things, so to me, this chance to see how another salon in a different country worked was invaluable, and I was thrilled that Timothy had booked my day full of clients who were eagerly awaiting my Scottish charm! I picked up some great tips on retail and management that I knew would work well in my salon back home. I even managed to squeeze in a relax-
looked gorgeous. The styling was simple, it was all black but with lots of different shiny textures, and we used a lilac backdrop so the colours really popped out. It was great to work alongside my friend Ivana, a talented Goldwell Freelance Educator from Serbia who now has a salon of her own in Chicago. Despite the fact the temperature outside was -10C with heavy snow
ing facial.
29th December
throughout the collection against red, copper and warm tones, it
Today we prepped eight models for tomorrow’s
shoot. We were doing a colour collection with very strong geometric bob shapes using various concave undercutting techniques. We used strong colour placements - beautiful coppers and fiery red shades with turquoise and lighter shades, intense gold, greenish shades and more turquoise. Using Goldwell Elumen and Topchic, we had various colour formulas prepared. Turquoise was a common theme
storms, every model turned up on time and we worked on to 10pm until everyone’s hair had been cut and coloured, camera ready for tomorrow. As well as collaborating, I also had two models of my own so I worked on my own looks for these. For one, I went for a 1960s inspired short crop with a concave hairline and a Liza Minnelli style asymmetric fringe. It had deep violet ash roots with lightened ends, a zigzag placement using a blend of intense violet, pink and turquoise in each foil. I also did a shine line on the shorter side to give a harder edge. My other model had very fine shoulder length hair so I thought of creating a contrast of hard and soft textures. I lightened her ends using Topchic HiBlonde 11G and darkened her roots with an Elumen copper and red, and used golden beige blonde formula on her roots.
30th December
Today we were up early setting up the salon for
the shoot. We were joined by Greg Swales, a young talented fashion and hair photographer from Canada who I’d met in Paris and worked with in Miami. There was also a stylist and makeup artist on hand to get the models camera ready. What a great day – everyone worked so hard and we got lots of different looks. After a manic day, we rewarded ourselves with a fantastic meal and drinks. To top it off, I also finally got my luggage back!
New Year’s Eve
Today was a day to celebrate after a busy week
so we made an early start on the drinking! We celebrated New Year in a Scottish pub with a Canadian man in a kilt blowing his bagpipes and reciting poetry about long lost relatives in Scotland. We had a few hours of fun there then went clubbing till the early hours of 2013.
UPDATE 07/13
New Year’s Day
13
Today, with the hangover from hell, I had to
pack my luggage as I was heading to LA the next day. I made sure I had clothes in my hand luggage this time as we were to start filming as soon as I got off the plane at 2pm and I didn’t want to risk another luggage loss. We spent hours making storyboards, endless colour formulas and placements for this week’s shoot. It’s best to be prepared as you never know what model you will get and what you can do to her hair.
2nd January
We were up at 4:30am to catch the 7:30am flight but
I was able to catch up on some much-needed sleep on the plane. At 2pm we arrived at the Goldwell KMS studio in Santa Monica where I met the amazing and hilarious John Moroney, Global Education Manager for Goldwell and KMS, and the film crew who would be with us for the next few days. We were filming a series of webinars for Goldwell Color Zoom, passing on our advice on how to enter the Color Zoom competition and how to get the most out of a photoshoot. TimothySwitzer, Global Colour Master, Dimitrios Tsioumas, Global Style Master and myself were each going to cut, colour and style a model, showing everything from creating moodboards to producing a final winning look. We held a casting in the studio and had a great turn out - every model was up for a total restyle which made things so much easier. In no time, I had five options and went for an androgynous girl with shorter fine blonde hair. Although her hair was fine in texture, she had enough of it for what I wanted to do and most importantly she had a strong look with piercing turquoise eyes. We put up our storyboards so we were ready to start prepping the next day. At night we hit the shops in Santa Monica with the stylist to get some extra pieces for the shoot.
4th January
3rd January
The prepping continued - we stuck to our mood-
into make up and prepped. Timothy was shooting his model first - he
boards, got all the looks finished – the models looked amazing. We
cut a beautiful bob shape with lots of over hangs, and red, pink and
were eager to crack on with it all the next day.
copper colours coming through, it was out of this world. I was up
Shoot day! We started early, got the models straight
next and it took some time choosing the right clothes for my model as her hair was pastel violet and pink and I had to be careful that the clothes enhanced the hair rather than dominated it. Up next was Dimitrios’ model who had a dark bob shape with yellow and turquoise and green - it looked amazing. After a long day we relaxed with a few drinks and some nice food.
5th January Today I had a long lie in and breakfast in bed, pure luxury! I treated myself to a shopping trip in Santa Monica and had a nice walk along the beach beside the pier. Later on I went back to the Academy. There I got to meet the North American Goldwell Artists and they presented this year’s Beautify collection to the Educators from all over America and Canada. My model from the shoot was also presented to them and seeing her standing there I felt so proud of everything I had achieved on my travels. It had been hard work but totally worth it.
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UPDATE 07/13
Nicholas Oakwell Couture Autumn/Winter ‘13 Show On Thursday 27th June, British couturier Nicholas Oakwell invited Goldwell to be their official hair partner for the fourth time, to launch his much anticipated Autumn/Winter 2013 Collection at Claridges. Head stylist was renowned session artist James Rowe. Once again the show took place in the iconic Claridges hotel, where the audience were transported to the nocturnal rooftops of Paris thanks to a spectacular set of chimneys, skylights and nostalgic horizons. An array of stunning models dressed in sumptuous 30’s inspired couture with a nod to 50’ silhouettes showcased this elegant and seductively Parisian collection. Inspired by film noir, the romantic show was breath-taking. Sam Bright and Rachael Kelly from Woo Hair & Beauty in Southendon-Sea assisted James Rowe as part of the backstage team, as did Sarah Lawrence and India Flaherty from the Goldwell Education Team. The hair look was elegant and soft to complement the clothes and theme of the show. Hair was set using a modern take on the Marcel Waving Technique and rolled into a loose bob shape, it was feminine, romantic yet fashion forward. Prep started at 9.30am to ensure the models were ready for the 5pm catwalk. One model was cast as a feline-like character – draped in fur, diamonds and luxurious fabrics – to reinforce the image of felinity and power inspired by the nocturnal urban surrounds of Paris. Other fabrics included silk, tulle, organza, chiffon and panne velvets, with embellishments of seed beads and gold and silver metalwork.
collection showcases what every woman feels and looks em“This powered wearing. It is a very tactile collection, with a romanticism
and hint of mystery. While couture’s home is still Paris, we are proud to bring Paris to London.” Nicholas Oakwell
UPDATE 07/13
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Get the look
Nicholas Oakwell Couture
Step 1 – Prep Apply StyleSign Power Whip to damp hair for volume. Blow-dry using a round brush and nozzle attachment to create a sleek finish. Step 2 – Making Waves Set the hair using the Marcel Waving Technique. Step 3 – Braid Create a small braid at the nape of the neck as a base for pins when rolling the hair. Spritz with StyleSign Big Finish Spray. Step 4 – Dressing Out To dress the hair, apply StyleSign Diamond Gloss for a glossy finish. Step 5 – Shape Backcomb the underneath for volume and grip, smooth with bristle brush. Roll the hair underneath to create a loose “bob” shape. Pin in place.
For all of the images from the show visit /goldwelluk
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UPDATE 07/13
UPDATE 07/13
Goldwell and KMS California have recently moved into a new home in Shaftesbury Avenue and are proud to introduce their stunning new Academy right in the heart of the capital.
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UPDATE 07/13
The new Academy London is both an education hub in the city and a hive of creative energy, hosting courses, events and inspirational evenings. Situated at street level in London’s buzzing theatre land, in easy access of Leicester Square tube station. The Academy London is spacious and contemporary – industrial chic is combined with luxury – look up and you see a cool concrete ceiling hung with oversized aircon pipes like a warehouse space, look down and you see warm wood floors leading you to chic backwashes, colour bar and salons. There are three salon areas – two for Goldwell Colour and Inspirational Courses and one for KMS Cutting and Styling Courses – backing onto a large open plan backwash area. There are two class rooms with exposed brick walls and plasma screens, each used for business and theory training and can be opened into one large event space. There is also a lounge space where course attendees can relax and eat lunch. This modern and chic training academy is here to support and inspire hairdressers throughout their career, helping salons grow their business and nurture their creativity. Inset Image: Nick Wood opens the Academy London with Ann Herman, The Fellowship for British Hairdressing
“The opening of our new Academy is a major landmark in the evolution of the Goldwell and KMS California brands and businesses. We wanted to make a statement to the industry and I truly believe we have achieved that and exceeded expectations. It is a hugely exciting time for such an investment in the future of all our salon customers and stylists.” Nick Wood, President, Goldwell and KMS California, UK & Ireland “In an environment where clients choose carefully about where they spend their money, salons have to up their level of service in all areas of their business, colour, cuts and styling. The London Academy provides a valuable service to all of our customers, enhancing their business, skills, income and helping to fulfil their career potential.” Irene Meikle, Head of Education, Goldwell and KMS California, UK & Ireland
To book your next Academy Course call 020 3540 1200 or email: Robyn.Collier@kao.com /goldwelluk
UPDATE 07/13
Evening with Mark Leeson Award winning hairdresser and British Hairdresser of the Year 2013 nominee, Mark Leeson, presented an intimate seminar at the new Academy London. The “evening with” event was attended by salon owners and hairdressers who wanted to gain an insight into Mark’s high-profile career and how he runs his hugely successful business. With clothes from Louis Vuitton’s S/S 2013 collection, a Great Gatsby soundtrack, gorgeous colour work, chic beehives and stylish waves the theme of the night was creating captivating photographic images. The audience were treated to fabulous looks on five models, demonstrating the latest trends and techniques that Mark is working on both in the salon and on his photo shoots. Goldwell’s Head of Technical and Creative Direction, William Wilson, was the compére for the event, and took the opportunity to talk to Mark regarding his business, his team and his award-winning career.
Working with Goldwell’s wide portfolio of professional colour including Nectaya, Topchic and Elumen, Mark demonstrated how catwalk looks can be adapted into more commercial styles, and gave his interpretations of the coolest trends right now. Mark also did live colouring in the form of a stunning fiery-copper, inspired by Christina Hendricks, as well as dry cutting on a very directional icy blonde with pastel violet slices strategically placed for maximum impact. “Most of the colour that we are creating in the salon is personalised and multi-dimensional colour that can’t be created at home.” The evening was packed with educational, enlightening tips and techniques to take back to the salon, “A lot of my inspiration comes from the younger staff in the salon. They know what’s happening in the night clubs and what trends are emerging, so they are a great,” said Mark.
Top Tips and Sound Bites from Mark Leeson: “It’s our role as colourists to inspire clients and keep them coming back for a professional service. We have to push the industry and trends along to ensure we stay way ahead of the consumer athome hair colour market.” “When I’m doing photographic work, I create a structured look and shape on my model then begin shooting. I dishevel the look as we go to create my sexy, modern signature look.” “Anyone can lighten hair but only a colourist can tone.” “Finding the right model for a shoot is essential. Look for confidence – your model has to sell your cut and colour.” “Our clients return with a level of expectation. We set a precedent that we know they can’t match anywhere else.” “I lead my team from the top down, by example. I love sharing my knowledge, passion and enthusiasm. I love what I do.”
For more information about Goldwell’s “Evening with...” and other inspirational events please call the Goldwell Academy on 020 3540 1200 We look forward to seeing you soon /goldwelluk
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UPDATE 01/13
Explore the world of Nectaya.
UPDATE 01/13
NURTURING HAIR COLOUR
AMMONIA-FREE n IntraLipid TM
technology to replenish lost lipids within the hair, effectively repairing each strand
n
Up to 91% ingredients of natural origin1
n
Enriched with deep conditioning Argan Oil
n
Up to 100% grey coverage
n
Delicate fragrance, luxurious cream consistency
n
Exclusive service experience
4B havana brown
10BG beige gold
rr-mix / red-mix
gg-mix / gold-mix
8BA smoky beige mid
6K copper brilliant p-mix / pearl-mix
4 New Shades plus 3 Mix Shades for enhanced creativity
For further information contact your GOLDWELL Sales Consultant or call 01323 432100 www.goldwell.com/nectaya
D ED IC AT ED T O C O L O U R P ERFEC T IO N 1
incl. water.
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UPDATE 07/13
luxe appeal Hair: Mark Leeson for Goldwell Photography: Jenni Hare Styling: Desiree Lederer
Make Up: Clare Read
his collection was ‘‘ Tcreated to showcase the new Nectaya shades. As a luxury colour service, I wanted to capture the essence of luxe style and drew inspiration from definitive Prada campaigns. The colours are muted yet expensive and the lighting and photography style project a classic beauty feel.” Mark Leeson, Goldwell Ambassador Mark Leeson Hair Body & Mind for the full collection t o see the collection come to life /goldwelluk
UPDATE 07/13
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Whistles London Fashion Week debut
Goldwell were the official hair sponsor for British fashion brand Whistles as they made their London Fashion Week debut at the beautiful Dover Street Arts Club in Mayfair. The backstage team was supported by Goldwell’s Education Team and Zac Coldicutt from Colour Unique Salon in Newcastle. The team was led by renowned session stylist James Pecis. The presentations showcased Whistles A/W 2013 collection, featuring luxe oversized knitwear, polished leather skirts and trousers, camouflage in rich jacquard and naval influenced pieces. James Pecis created a hair look to compliment the collection; hair was parted on the side and worn loose with a natural, lightly tousled texture. To create this look: Work StyleSign Power Whip mousse through damp hair and rough dry. Part the hair to one side and clip the heavier front section so that it is flat to the forehead. Taking random sections, spritz with StyleSign Magic Finish hairspray and twist from root to tip, spritz again and let go. Tong remaining random sections with large barrel tongs to create a dishevelled wave. Unclip the front section and tuck behind ear
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UPDATE 07/13
PRODUCT&NEWS UPDATE Discover Dualsenses
New Dualsenses Ultra Volume from Goldwell uses SmartBoostComplex. This works in two ways by firstly strengthening hair from the roots, and secondly providing the right amount of moisture and care without weighing hair down. Immediately hair has an all-new suppleness, shine and elasticity; it will look voluptuous whilst feeling naturally soft – the perfect salon solution for fine to normal hair, giving it the oomph it has longed for!
Lightweight Conditioner
Boost Shampoo
Provides lightweight care. Adds suppleness, shine and elasticity. Silicone free.
Removes residues that weigh the hair down. Provides volume and targeted care. Silicone free.
Boost Spray
N
EW
Ultra Volume
This newly upgraded salon-exclusive range is your saviour for fine hair, giving 35% more volume1 that looks as good as it feels. Not only does Dualsenses Ultra Volume provide powerful volume from the roots; it also gives targeted care where it’s needed most, through the lengths and ends.
STYLESIGN Naturally Full Our new multi-talented product for blow drying, styling and finishing reates instant thick, full C look and hair feel dds natural movement and A reliable hold With no stickiness Use on wet or dry hair
NEW Touch-up Spray
Lasting volume from the roots to the ends. Detangles the hair and prolongs durability of the style. Silicone free.
St
arc
h
Dry Shampoo for renewed volume and fresh hair feeling.
w i t h Ta p i o
Innovative salon research: the SmartBoostComplex. Strong at the roots – gentle to the lengths and ends.
1
Tested by proDerm Institute, 10/2012. Referring to the Boost Shampoo.
INPRESS
Estetica, June 2013
ca
The innovative Advanced Support Technology builds a flexible support net around each individual hair. The results: Hair looks fuller Natural fullness that lasts all day
To see more visit
Salon Business, June 2013
If you would like to feature on these pages, email your news with a high resolution image to Samantha.Ward@kao.com
UPDATE 07/13
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HAIR SALON OF THE YEAR NORTH EAST Darlington-based Hobson & Holmes has been awarded the ‘Hair Salon of the Year North East’ title at the prestigious English Hair and Beauty Awards 2013, just 5 years after the salon opened! The awards are based on public nominations and cover 21 specialist categories celebrating the most talented hair and beauty professionals in the country. Hobson & Holmes’ Director Nicholas Holmes said: “It’s amazing to be recognised by the English Hair and Beauty Awards. It’s great to feel that our ethos of affordable luxury with an emphasis on customer service is standing the test of time.”
ARROCCA TRAINING CENTRE WINS PRAISE Local business leaders, football legend Luther Blissett and MP David Norris joined forces in their support of a newly opened hairdressing training centre in Berkhamsted. Arrocca Hairdressing Training is the brainchild of experienced hairdresser, Trisha Buller, who runs Ciente hair salon in High Street, Berkhamsted. Having spent over 30 years in the business, Trisha believes the time is now right to share her knowledge with those at the start of their careers. She says of the venture “The Arrocca team are incredibly dedicated and our training will focus on the traditional and fundamental skills of hairdressing and customer service. Hairdressing is an industry of which I am incredibly proud and I will do what I can to ensure it continues to enjoy a superb reputation.”
Goldwell finds bigger is better with Easydry Supersizing isn’t always bad, and to prove it Goldwell is to extend its partnership with disposable eco-friendly towel pioneer Easydry and move into supplying larger box sizes to its partner salons. Salons will now be able to buy 450 and 900 boxes directly from their Goldwell Sales Consultant. “We partner with Easydry because its eco-credentials are rock solid
and transparent, and we believe it is an excellent product to help our salons upgrade their client service and help protect the planet,” said Nick Wood, President, Salon, UK & Ireland. Easydry recently become the world’s first and only eco-friendly disposable towel manufacturer to achieve FSC certification, the pinnacle of sustainability recognition. The FSC certificate is one in a long line of accreditation Easydry has sought to prove its sustainability claims are not just greenwash. It also holds the OK Compost Mark, The European Eco Flower - Environmental process certification, the European Award for the Environment, Nordic Ecolabel, ISO 14001 - Environmental management system, Confidence In Textiles certification and the Panda Mark.
Topchic on Tour Goldwell took TOPCHIC on tour in April to inspire hairdressers in three cities around the UK. The Topchic Iconic tour travelled to Glasgow, Manchester and Cardiff and starred Goldwell Ambassadors, Neil Barton and Lisa Whiteman. The tour, which travelled nationwide from 15th -17th April, was presented by Goldwell Creative and Technical Director, William Wilson. Topchic was recently re-launched to the industry after being revolutionised with new technology and a brand new look – over 35 years after it first hit the professional market. As the core colour brand in Goldwell’s portfolio, Topchic is an Iconic brand for many professional colourists around the world.