UPDATE FASHION FOCUS 2012
Photograph: Simon Powell
meet the new
KMS UK Art Team 2012
Professional hair brand KMS California are delighted to announ ce the UK Art Team for 2012:
Ahkeem Yussuf from Elements in Teddington (2nd year running) Olive Tucker from House of Colour in Dublin Luke Jennings from Burlingtons in Birmingham Nicola Smyth from Arabella in Leamington Spa
The 4 talented members were selected after a gruelling application process which included submitting a photographic interpretation of theme “Be Desired. Be Iconic”, and presenting a model to a panel of experts including former British Afro Hairdresser of the Year Kim Johnson. KMS California believes in freedom of style expression, The excited foursome have now completed training at which is why the shoot will represent the personality of The KMS Academy to ensure that they can represent the team – it’s their chance to express themselves. the brand as key spokespeople for the next 12 months, The new KMS UK Art Team will experience lots of experiencing money-can’t-buy opportunities. exciting times during 2012, so watch this space. Previous To bring their talent to life, they are creating their very own Photo Shoot, which will be featured in trade and consumer press, released virally on the web and seen UK-wide.
KMS UK Art Team members include Desmond Murray, Sean Dawson and Kim Johnson! These 4 are definitely the rising stars of the hairdressing industry and ones to follow on a journey to success.
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contents 4 LONDON COLLEGE OF FASHION Color Zoom ‘12 FasciNature 6 NECTAYA Ammonia-Free Colour Innovation 8 LUSTRE COLLECTION New collection from Mark Leeson 9 TEAM AMBITION KMS UK Art Team’s Journey so far… 10 FOCUS ON… 3 salons in Yorkshire 11 BLONDES MEAN BUSINESS Blonde innovations from Goldwell 14 FASHIONISTA BLONDE Step by Step
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Welcome to a fashionful edition of the Update. With the first signals of what will be hot for next season teetering through in the press, it seemed wholly appropriate to share what Goldwell and KMS have been doing to prepare for the coming season. This issue is packed with fashion, style and inspiration, from beautiful Couture catwalks and behind the scenes at London Fashion Week to gorgeous colour step by steps to get you ready for a summer of blonde - prepare to be inspired! And don’t forget the Color Zoom deadline is looming. Make sure your entry reaches us before May 31st – good luck!
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Cover: Hair by Spirit, Cienté and Elements for Nicholas Oakwell Haute Couture Styling Products: Goldwell StyleSign Turn to page 18 for full story
dates for the diary AN EVENING WITH BEVERLY C presenting her latest collection, Beverly C will share ideas and aspirations in an informal relaxed atmosphere
Monday 21st May The Goldwell Academy, Mayfair
COMPETITION ENTRY DEADLINE 31st May 2012 WINNERS PARTY
Aqua Nueva, 30 Argyll Street, London
16th July 2012
THE VITALITY BOUTIQUE
20 PRODUCT UPDATE 22 NEWS UPDATE
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Samantha Field, Editor and PR Manager @sammygirl_pr
BLUEWATER SHOPPING CENTRE 26th–27th Sept 2012
13th–15th October 2012
London
See back cover for full details
SALON INTERNATIONAL Excel London 13th–15th October 2012 For further information on events, contact your sales consultant. For availability and booking ‘An Evening With’ call The Goldwell Academy on 020 7318 4000
Goldwell: 01323 432100 KMS California: 01323 413200 Education: 020 7318 4000
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UPDATE 05/12
Funky FasciNature
London College of Fashion’s take on the Goldwell FasciNature Trend As new technologies and social platforms force us closer together, many in 2012 are looking to the natural world for a crucial escape into uncharted landscape and a space where we can feel free. The intensity of the true colours found in nature – sunsets, changing skies and seasons – is even more powerful seen through the eyes of the first generation of digital natives. Fashion is inspired by the opulence of the outdoor world, offering unique and joyful patterns, textures and shades. So when GOLDWELL offered a challenge to Fda final year students studying hair and make-up, it was an opportunity to expand their normal vision. How might each styling group conceive colour and contour differently? How might they research a transformative posture and palette for the world ‘FasciNature’?
AQUATIC EXISTENCE
UTOPIA
Six different groups went to work, suggesting fresh and innovative approaches in both hair and fashion, with accompanying narrative concepts. Trend research was undertaken so that a fresh and directional vision was applied to creative photography, make-up, hair and design. FasciNature was deconstructed via editorial stories, capturing fashion moments that are both fanciful and forward thinking, conceived by students with imagination, purpose and attitude.
MELANCHOLIA
tt Melancholia: There's a childlike innocence to the way plaits are empowered, hair is given key direction, but also romantically poised for extra sensuality. Fashionable in white; clothes add layers of history, mystery and magic. Note the use of nature's artisanal violet to convey that extra shade.
Aquatic Existence: 2012 is diving into the underwater world of fish, shells and mermaids. But the colour salmon is artfully used here to show how colour can be looked at in terms of vibrancy and deterioration. The hair and make-up details expose our fascination with the gloss and shiny; a surreal, metaphysical reality using new latex fashion.
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Utopia: The future returns us to the past with this nostalgic mix of East and West. Styling detail that celebrates the microscopic power of plant life detail vibrant in many emerging fashion designs. Carousel memories unite these two ‘FasciNature’ models. q
A Class Act: The way colour connects two different social classes is bought to life in this story focussing on 2012 use of purple. Showing off one’s own 21st century casual style in a year of protest and evolution. q
A CLASS ACT
Grandiosity: Hair here has been dip-dyed to attract even more attention. This embodies the idea of ‘FasciNature’ via Narcissism. In a world of big hair, how do you make your own hair statement stand out even more? 2012 is allowing more individuality of style using colour and personal nuance. q
GRANDIOSITY
“An inspiring and fresh approach giving the youth and freshness of young people’s minds on
their interpretation of ‘FasciNature’, six different and thought provoking versions detailing the creative journey.” William Wilson, Head of Technical and Creative Direction, Goldwell
THE RELIGION OF ARTIFICE
The Religion of Artifice: Iconography and imagery that is both poignant and pseudo. Although carefully preened and playfully adorned, excess key props consume the male model. Colour that shines through with fun amidst this backdrop of fakery. A fashion tale of Nature’s adornment and consumer devotees. u
search Goldwelluk
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Ammonia-free colour by a main competitor*
*
The repair innovation for a new colour feeling: Healthy hair gets its beauty and sheen from a perfect balance of lipids. Chemicals, mechanical processes and environmental factors strip the hair of these lipids, causing a flat, brittle and dull appearance. Goldwell’s IntraLipidTM effectively replenishes lipids to the hair core, producing healthy hair that stays healthy. 2Incl. water. 3When compared to the ammonia-free colour by a leading supplier of professional hair cosmetics, confirmed by independent Research Institute 2011. 4Compared to conventional permanent hair colour. Internal study 2011. *Results shown after 5 applications. 1
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Pure
OPULENCE
6PResearch ATENTS 7 YEARS of
pending
Have you discovered our latest ammonia-free colour innovation – NECTAYA? Combining our passion for colour perfection with unique technology, Goldwell has created the world’s first colour nectar for a new premium colour service, super nurturing colour and healthier hair guaranteed. So what makes NECTAYA different from other professional ammonia-free colours? Firstly, it’s from 100% professionally exclusive Goldwell, and secondly everything! NECTAYA contains Goldwell’s advanced IntraLipidTM Technology1, which repairs the hair whilst colouring. The facts: n The
first permanent hair colour with IntraLipidTM Technology, which works to replenish lost lipids within the hair, effectively repairing each strand
Ammonia-free
n n
Up to 92% naturally derived ingredients2
n Enriched
with intensely conditioning Argan Oil for a smooth, luxurious feeling
n
Pleasant fragrance with no chemical odour
Luxurious creamy-smooth consistency for ease of application
AMMO
20%
R
improved hair quality4
AI
Absolutely reliable grey coverage of up to 100%
n
Up to 3 levels of lift
n
Simple 2-step usage system
n 36
exceptionally rich and vibrant shades with up to 45% more colour brilliance3
N
R COLO
-FR E E
H
R
n
IA
SUPE RIO
n
To find out how NECTAYA can enhance your colour business, speak to your Goldwell Consultant or call 01323 432100
Discover NECTAYA at www.goldwell.com/nectaya
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Lustre Collection Lustre was inspired by high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how professional colour enhances what nature has given us, adding depth, shine and ultra glossy colour to all hair.
Hair by Mark Leeson for Goldwell Photography: Jack Eames Make-up: Cheryl Phelps-Gardiner Styling: Bernard Connelly
high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how professional colour enhances what nature has given us, adding depth, shine and ultra glossy colour glossy colour to all hair. Lustre was inspired by high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how professional colour enhances what nature has given adding depth, shine and ultra glossy colour to all hair. Lustre was inspired by high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how colour enhances what nature has given us, adding depth, shine and ultra glossy colour to all hair. Lustre was inspired by high-end glamour, fusing beautifully conditioned adding depth, shine
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TEAM AMBITION
In January 2012 KMS California announced the new KMS UK Art Team. After a vigorous selection process that included submitting a photographic look, mood board and personal profile, plus a ten minute model presentation in front of a panel of industry experts the talented four were chosen to represent the KMS brand for the next 12 months. Here is a snapshot of their journey so far ...
TRAINING TIME Olive Tucker, Ahkeem Yussuf, Luke Jennings and Nicola Smyth received intensive training at the KMS Academy in London to make sure they knew everything there is to know about KMS California – the products, the philosophy, the education and the people.
aining Team tr y. Academ S M K e h at t
Taking centre stage The KMS UK Art Team were invited to the Vitality Show at Earls Court in London to present on the Beauty Stage. Each member presented a key look while sharing their top tips with the consumer audience.
Olive Tuck Beaut er on the y Stag e.
READER MAKEOVERS Next up the KMS UK Art Team were whisked off to Bristol for a reader makeover shoot with Your Hair magazine. The team made-over 3 readers, before the photo shoot at Mud Dock restaurant on the riverside. The shoot will appear in next month’s Your Hair magazine.
reader. Nicola transforms a
PHOTO SHOOT!
Photographer, Ben Kausmann, setting up his shot
The KMS UK Art Team not only get to represent the brand for a year, take part in events, and receive incredible opportunities they also get to develop and create their own team photo shoot. Planning for the shoot took several weeks from brainstorming concept ideas, locations, styling and photography to model selection.
This talented foursome are definitely ones to watch. Their full collection will be published in the next issue of Update, and you DO NOT want to miss it! Details of how you can apply for the KMS UK Art Team 2013 will be released in September, please speak to your Sales Consultant for more information.
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Focus On…Yorkshire We put the spotlight on 3 successful Yorkshire salons to find out their secret to success!
Mod: Salons
Chapel Allerton, Leeds
James Langley & Izaak Brading, owners of Mod: Salons u
Why did you choose the name? We wanted something short and catchy, and everyone wants to leave the salon with beautiful glossy hair! How long have you been in business? 5 years - we opened February 2007. How would you describe your salon culture/personality? I would say we provide high quality hairdressing in a vibrant, fun and friendly atmosphere. How big is your team? We have a team of 8 people, consisting of 5 stylists and 3 trainees. Do they have a uniform? We don’t have a uniform as such, all the team wear black, white and grey. The rule is that they must look smart but we also think that within our industry they should be allowed to express their own personality and creativity through their clothes.
How did you chose your salon name? We took inspiration from the past. We wanted the name to have a retro feel. How long have you been in business? We opened in January, so we are newbies! What is your clientele like? We have a mix of people aged 18-55. They are quite an eclectic bunch and lots of fun. What makes your salon unique? Our salon is divided into 3 floors, Mens on the first floor, Ladies Cutting on the second floor and Ladies Treatments and Technical on the third floor. It is a system that works really well for us as we have the best of both worlds – a male only salon and a female only salon.
What would you hope your clients say about your salon? I think they would comment on what a friendly and approachable team we have. The salon is a fun place to visit and we always have a story or two to tell. What is your favourite hair care product? I love MOISTREPAIR revival cream, I couldn’t live without it! What is your secret to success? Our fabulous team! Not only do we have 5 very talented stylists, who are great at what they do, but every member of our team is fun, bubbly and very approachable and this makes a visit to our salon an excellent experience.
THE HAIR STUDIO Headingley, Leeds, West Yorkshire
Harry Boocock, owner of The Hair Studio u
Why did you choose the name? After Studio 54 which was an extremely popular Celebrity Club in the Amercia, renowned for its unique style. How long have you been in business? We have been going strong for over 25 years. How would you describe your salon culture/personality? Always welcoming, very friendly and extremely professional. What décor/theme does your salon interior have? A beautiful arched mediterranean feel.
What décor/theme does your salon have? It has a retro theme which links in with our name. We love the 60’s and drew most of our inspiration from that era because it is relaxed and fun. What is your favourite hair care product? KMS HAIRPLAY dry wax I use it everyday. I love it as it gives great body and texture with a natural finish. What is the best thing about Leeds? The culture – there are so many theatre shows and art exhibitions happening throughout the year so there is always something to do. What is your secret to success? Hard Work and Education! It is incredibly important to educate your staff to bring them on, give them job satisfaction and make them feel fulfilled.
Charlotte Grainger, owner q of Gloss Hairdressing
GLOSS HAIRDRESSING Knaresborough, North Yorkshire
What would you hope your clients say about your salon? The clients would say that The Hair Studio is a fun warm place with very professional staff. How big is your team? At the moment we have a team of 11. Do they have a uniform? Yes we do – smart clothes in black or white. What has been your salon’s proudest moment? Our proudest moment to date is winning the North-Western Hairdresser of the Year twice in the British Hairdressing Awards. What is the best thing about Yorkshire? Yorkshire is so beautiful and welcoming! What is your secret to success? Total commitment and hard work!
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BLONDES MEAN BUSINESS …
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Summer, summer can only mean one thing– it’s blonde season again!
Topchic HiBlonde Control
COLORANCE Express Toning
Ultra brilliant blonde shades for maximum highlift up to 5 levels, also perfect for radiant highlights. Double concentrated Co-enzyme Technology protects hair’s inner structure for stronger, healthier-looking hair. Lift and tone in one step even on light brown bases, available in 11- and 12-series with 15 warm to cool shades
Refines and customises all shades of blonde and highlights in just 5 minutes. For glossy nuances and bright radiance, hair is left supple and ultra shiny thanks to IntraLipid Technology™. Available in shades of Champagne, Crème and Silver in levels 9 and 10.
Available in Cans or Tubes
Available in Cans or Tubes
NEW ANTI-YELLOW
S YSTEM Counteracts unwanted yellow tones
15 %
clearer blonde results for impressive beautiful color results1
Recharges lost lipids inside the hair
25 %
reduced hair damage2 for a fantastic hair feeling
UPDATE 05/12
r, summer time ... As your columns start to fill up with highlighting appointments make sure you have all the tools you need to create bespoke, shimmering blondes that will keep those columns overflowing with new and returning clients. In the words of colour guru Mark Leeson “blonde is 60% of my business so getting it right is crucial! Get your blonde services right and watch your profits grow.” Here is a round-up of the latest blonde innovations from Goldwell to help your colour business thrive:
NEW SILKLIFT High Performance Lightener
NEW BLONDE
SilkLift offers powerful lightening with superb condition thanks to its improved three-times patented System Technology. Up to 7 levels of gentle lift and a shiny, smooth, healthy hair feeling, this is the premium lightener your clients will adore.
The 5-minute revolution for highlighted blonde hair. 2 services in 1, natural blonde highlights plus an interim root service. New Blonde lifts natural hair by 1-1.5 levels to soften the contrast between highlights and base shade. With innovative Neutral 5 Lifting System to neutralise warm pigments, highlights look super natural with no yellow hues.
The new Anti-Yellow System neutralises yellow pigments for up to 15% clearer blonde results¹, SilkproteinComplex provides targeted conditioning while smoothing the cuticle and ShieldTechnology, in conjunction with IntraLipid™ Technology, stabilises the conditioning ingredients during oxidisation for up to 25% less damage2. The new, improved SilkLift Intensive Conditioning Serum is a highly concentrated serum for ultimate condition and structural balance – add a few drops to your SilkLift formula in front of your client to show the extra level of care the SilkLift service offers. Available in SilkLift Strong (up to 7 levels) or SilkLift Gentle (ammonia-free, up to 5 levels)
2
1 Compared to current SilkLift. Compared to bleaches by other manufacturers within the professional market.
Available in Tubes
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FASHIONISTA
BLONDE
an individual, on-trend blonde look
BASE SHADE 7N, lightened mid-lengths and ends FORMULAE A: SilkLift: 35ml Conditioning Cream Developer 6% + 1 spoon High Performance Lightener Strong + 3 pumps New Intensive Conditioning Serum B: Colorance: 40ml Lotion + 15ml 9GB + 5ml 8BA C: Colorance: 40ml Lotion + 10ml 8GB + 5ml 8N + 5ml GG-Mix D: Colorance: 20ml Express Toning Lotion + 10ml 10 Champagne E: Colorance: 40ml Lotion + 10ml 10G + 10ml 10BG TIME OF TECHNIQUE PLACEMENT Approx 5 minutes Formula B
Before
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Formula C Formula D Formula E
1. Apply formula A at the roots. 2. Observe the processing time. Then rinse, shampoo and treat with Dualsenses Color. Dry hair lightly. 3. Take section. 4. Apply formulas B, C and D in foil packets as shown. 5. Apply formula E as base colour. 6. Observe the processing time. Rinse, shampoo and treat with Dualsenses Color. COOL FINISH Work StyleSign Power Whip through the moist hair. Determine the direction of the hair style by hand during blow drying. Then bring the fringe and side portions into shape with a large round brush. Finally, finish with StyleSign Diamond Gloss to accentuate the perfect colour.
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KMS CaliforNia teamS up with
Bora Aksu at LONDON FASHION WEEK
The Autumn/Winter ‘12 collection was romantic with soft shades, subtle
KMS California made its first appearance at London Fashion Week
prints and delicate fabrics including silk. The famous Bora Aksu twist
since its relaunch last September. Bora Aksu, the Turkish designer
came towards the end when the collection was livened up with bright
acclaimed for his romantic style with a dark side, invited KMS to
orange and fuchsia colour clashes. These eye-catching pieces added
create his models’ hair backstage. The show took place in the main
another beautiful dimension to the range. The stunning show had a
courtyard space of Somerset House and was packed with excited
Russian theme running throughout, supported by eclectic music and
fashionistas eager to see the designer’s latest creations.
beautiful textured hair.
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Sam Bright says
“It is amazing to be a part of London Fashion Week and create unique looks. The key product we used to create the Bora Aksu look was HAIRPLAY makeover spray, it is great for adding texture and bulk to the hair, and made it easier for us to backcomb and knot the hair to achieve the gorgeous looks created on all the models”
Bora Aksu
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KMS California invited Sam Bright and Tash Wilson from Woo in Essex, to style the models’ hair backstage alongside renowned session stylist James Pecis. Hair was slicked back into a low knotted ponytail and wrapped around the nape of the neck. For texture, the hair at the top was teased out and a beautiful piece of lace was added for further glamour.
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CHRISTOPHER
RAEBURN
Goldwell were the official hair sponsor for British Designer Christopher Ræburn’s London Fashion Week presentations on Saturday 18th February. Famed for his ethically-aware utilitarian designs often created from recycled fabrics, Christopher Ræburn’s attention to detail and meticulous craftsmanship have earned him a reputation as a fashion pioneer.
Goldwell invited Karly Whittaker, Abby Oliver and Maria Gay from the Sarah Hodge Hair & Beauty Group in Taunton to work on the hair backstage with renowned session stylist James Rowe. The presentations showcased Raeburn’s Autumn/Winter 2012 collection, a luxe sport-inspired collection of outer wear and a capsule collection of dresses. Raincoats in pearlescent tones made from parachute fabric were a key look, teamed with fit and flare woollen dresses in rich autumnal tones and pencil dresses with sporty wedges and oversized scarves and hoods. The collection is luxurious while remaining functional and fun. Karly, Abby and Maria worked with James to create the key hair looks:
“We’ve
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created hair looks that compliment the designs - exaggerated side partings
that go right back to the crown look dramatic with the oversized scarves. We’ve also used a French tonging technique to add detail to the front of the hair to create interest under the hoods. Key looks have been low nape ponytails that give the illusion of a bob from the front, but with a fresh twist of length at the back. Products: StyleSign Double Boost to create root lift, StyleSign Just Smooth styling milk to smooth the hair and combat static, and StyleSign Big Finish hairspray for body and hold.”
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Haute Couture by
Nicholas Oakwell British couturier Nicholas Oakwell invited Goldwell to create the hair for his much anticipated GRIMA couture show in Mayfair. Picture the scene, the beautiful Claridges Hotel, 27 stunning models dressed in sumptuous 60’s inspired couture gowns dripping with gold, a host of fashion’s elite in the audience and a 40 metre u-shaped catwalk. The Nicholas Oakwell show is in town. Inspired by the work of jewellery designer Andrew Grima, each gown clearly reflected an iconic Grima piece, for example the necklace worn by Ursula Andress in the 1967 film Casino Royale, all with a distinct 60’s twist. Opulence was key, with fabrics including organza, crocodile, chiffon and tulle, embellished with Ostrich feathers, bugle beads, crystals and pailettes. With a collection this gorgeous, it was vital for the hair to complement the outfits. Three Goldwell salons were invited by the brand to work backstage at this unique show. Adam Burch (Elements in Teddington), Lauren Turner & Lucy Fenn (Spirit in High Wycombe) and Hayley Welling, Karen Scantlebery, Natasha Mason, Natale Milone (Cienté in Berkhamsted) spent 5 hours working with head session stylist Karin Bigler to create the stunning 60’s beehive back-sweep style - a befitting style which perfectly finished each model’s look. The result – a fairy tale of high couture to inspire and delight every fashionista.
Richard Halfday Photography
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It’s one of the most exciting fashion events of the year – a chance to see the fashion designers of the future! Nuno Domingues from Hype Coiffure in Battersea worked
Fashion Week
backstage for Goldwell & KMS California at
Alternative Fashion Week styling 15 models alongside up-coming designer Adrienne Honie for her hair-inspired knitwear show. Held at Spitalfields Market in East London, Adrienne used real hair to create key pieces including a tribal mini-dress and puffball skirts. Alternative Fashion Week gives new and unique designers a creative platform to showcase their work.
Kevin Thornhill Photography
Alternative
Kevin Thornhill Photography
Paul Soso Photography
Paul Soso Photography
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UPDATE 05/12
INPRESS PRODUCT UPDATE To see more visit
With the Diamond Jubilee and Olympic Games just around the corner, join in the celebrations this summer with Goldwell Hairdressers Journal Front Cover, Jan 2012 [Goldwell Color Zoom FasciNature]
Professional Hairdresser Front Cover, Jan 2012 [Hair by Lisa Whiteman, Color Zoom Global Winning Headshot 2011]
Offer your clients a Free CELEBRATION Key Ring with the purchase of any StyleSign or dualsenses retail product
Hairdressers Journal Front Cover, Mar 2012 [Hair by Mark Leeson Lustre Collection for Goldwell]
COMPANY HIGH STREET EDIT MAGAZINE March’12 [KMS FREESHAPE quick blow dry]
FREE WOMEN’S FITNESS March’12 [KMS HAIRPLAY makeover spray]
QUICK BLOW DRY
200MuLrchase of any
with the p poo KMS California sham and conditioner
ER HERO PRODUCT WINN azine readers
As voted for by HAIR Mag
HAIR MAGAZINE March’12 [KMS HAIRPLAY dry wax]
NOW MAGAZINE March’12 [KMS HAIRPLAY paste up spray]
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Goldwell celebrates
Father’s Day on 17th June with a
special gift pack
THE WORLD’S
Best
Dad deserves the world’s best hair
BEST INTENSIVE CONDITIONING TREATMENT
HERO PRODUCT
EDITOR’S CHOICE
BEST PASTE/MUD/CLAY
WINNER
WINNER
WINNER
WINNER
Goldwell Dualsenses Rich Repair 60sec Treatment
KMS California FREESHAPE quick blow dry
As voted for by HAIR Magazine readers
As voted for by HAIR Magazine readers
NEW
KMS California HAIRSTAY anti-humidity seal
Dualsenses Hair & Body Shampoo and StyleSign Roughman Matte Cream Paste for top to toe style RRP £12.95/€15.95
Nectaya is more than just a permanent hair colour. Nectaya is the world’s first colour nectar and a new premium colour service for your client. 90% of all colour clients prefer a more gentle colour1 – with Nectaya, you can now fulfill this wish. Super nurturing hair colour Noticeably healthier hair feeling Rich colour results Up to 45% more colour brilliance The full spectrum of performance of a permanent hair colour: Grey coverage of up to 100% and up to 3 levels of lift
External study involving 200 consumers carried out by an independent institute, 2011 2 Compared to conventional permanent hair colour, internal study 2011
1
KMS California HAIRPLAY molding paste
To celebrate Earth Day 2012
we promised to donate £1 to the World Wide Fund for Nature (WWF) for every 2 Dualsenses Green products that we sold! We have just sent our donation to WWF and would like to thank you all for your support.
Together we can make the world greener!
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UPDATE 05/12
NEWS UPDATE Shane Bennett Hairdressing
KMS California set up camp for 4 days at the Vitality Show in March. Earls Court 2 became home to the KMS Style Station, an impressive fully-functioning salon, complete with reception, backwash area, styling and cutting stations. The salon was fully booked every day, and the KMS Team worked nonstop to offer advice to women seeking solutions for their hair. KMS were supported by salon teams from The Hair Gallery in Sudbury, Elements in Teddington, KHD in Poole, Michael Barnes in London, Spirit in High Wycombe and The Hair Factory in Colchester, who provided their cutting and styling talents! The KMS UK Art Team were also on hand to present top tips and on-trend looks live on the Beauty Stage.
Congratulations goes to Ben Hughes, Dorothy Sturgeon, Nan Johnston, Debbie Best, Carrie Dornan, Colette Fitzpatrick & Catriona Ward, from Shane Bennett Hairdressing in Hillsborough, Northern Ireland who graduated from Goldwell’s Color Expert programme this April. Head of Creative and Technical Direction for Goldwell, William Wilson, travelled to Northern Ireland to train the team in the salon for 4 intensive days. With 7 new Goldwell Color Experts in the salon, Shane Bennett Hairdressing can boast the very best colour expertise, making them THE local colour destination and giving the salon brand a unique and enticing USP.
PROFIT OR PERISH 2 The Profit or Perish 2 (POP) Tour ran for two weeks from 23rd January – 8th February covering seven venues: Coventry, Cardiff, Ipswich, London, Manchester, Scotland and Dublin. The KMS team invited salons to experience a fun, interactive look at their business through their clients’ eyes, via live vox-pop style street video interviews with real people. The tour proved to be a real eye opener for salon owners! Due to the success of the POP 2 Tour KMS California is now rolling it out to be delivered as an in-salon course. To keep up to date or to book POP 2 education please call 0207 318 4000 or visit www.kmscalifornia.com
Mark Leeson Masterclass in Fife Mark Leeson, one of the biggest names
To find out how you can join KMS at the Vitality Boutique at Bluewater in September speak to your KMS Sales Consultant.
in British hairdressing, headlined the Hair Masterclass event held at one of Scotland’s premier hairdressing colleges, Adam Smith, Fife, in March.
If you would like to feature on these pages, talk to your sales consultant about PR Support.
The Hair Masterclass, held in partnership with Goldwell, attracted a wide range of hairdressing professionals from across Scotland, to see first-hand the latest collections from one of the industry’s leading hairdressers. Mark, who is a Goldwell Colour Ambassador, demonstrated an array of traditional and innovative techniques to create contemporary looks. The event was completed with a stunning catwalk show.
New Wave Celebrates 30 Years in Style! New Wave Hairdressers in Wrexham
t t t
marked their 30th Anniversary by completely changing the image and profile of the business in order to be up-to-date and modern. The refit commenced in Sept 2011 & was completed in March; the new image is now one of unity and sophistication.
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UPDATE 05/12
Beverly C visits Gerard Hairdressing In February, renowned celebrity hairdresser Beverly C, MBE visited Gerard Hairdressing in Grantham for an inspirational day at the salon. The entire salon team attended, plus 5 lucky hairdressing students from a local school who were also invited. Her special trip to Gerards was organised by owner Tony Corston and professional colour house Goldwell. The inspirational and educational day gave the Gerards Team hands-on training to brush up their razor cutting skills and practise the
TOUR
latest hair colour trends. Tony said: “What a fantastic day, Beverly C was so inspirational. The whole team gained
Goldwell went on the road in March to present their latest hair colour innovation, NECTAYA, Goldwell’s first ammonia-free colour and exclusively premium colour service. The Nectaya Experience Tour set out to explain how to introduce the service into your salon, and the importance of first class service. The tour travelled nationwide from 12th-20th March, visiting Newport, Manchester, Coventry, Newmarket and London and was presented by William Wilson, Goldwell Creative & Technical Direction. Nectaya was developed to meet the high expectations of a new generation of clients, who are both aware of product ingredients and are looking for a salon service with luxury appeal. William explained that salons must adapt to this demand by exceeding clients’ expectations at every step of their salon journey, from consultation to follow-up.
so much and it was great for them to be able to learn new skills with such a high-profile and respected hairdresser. The team are all buzzing, and can’t wait to put everything they learned into practice!”
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Guests at the Nectaya Experience Tour were treated to luxurious surroundings, delicious canapés, rooms scented with Molton Brown candles and mood lighting, plus a wealth of top advice and service ideas.
Women’s Stylist of the Year
Tana B celebrates her win [pictured centre]
Tana B, salon owner of Tana B Hairdressing in Sanderstead won Women’s Stylist of the Year at the English Hair Awards, Manchester on May 6th. The awards, which raise funds for the Katie Piper Foundation, are based on client nominations supported by industry recommendations. Tana said of her win “I love what I do, it gives me so much pleasure to share my skills with my team and deliver the best service to my clients. It’s a wonderful industry and I love it!”
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It’s the biggest global event of the industry – join Goldwell in London this
October for Color Zoom 2012, the most spectacular party of the year! Saturday 13th October 2012 Color Zoom Challenge International Finale Live Hands on Competition @ Excel London 8.00 AM to 6:00 PM*
Celebration UK Welcome Drinks @ Sky Lounge, DoubleTree by Hilton, 6:00 PM to 7:30 PM* Color Zoom ´12 Awards Dinner & After Party @ Old Billingsgate 3 course dinner & drinks included, 8:00 PM to 2:00 AM*
Sunday 14th October 2012 Inspiration Color Zoom ´13 Fashion Show & Launch Party @ Excel London Be inspired by the world premier of Color Zoom ‘13 hair colour fashion catwalk, followed by the announcement of the three global winners. Celebrate and party! Drinks and canapés incuded, 8:00 PM to 2:00 AM* Photos from Miami, 2011
Monday 15th October 2012 Education Look & Learn Seminar for Color Zoom ´13 @ Excel London Experience the Color Zoom ´13 collection! Gain insights on how society, fashion and lifestyle trends have inspired and shaped the new collection and learn all about the inspirational colour and cut concept! 10:00 AM to 11:30 AM*
13th – 15th October 2012 SALON INTERNATIONAL The Goldwell Color Zoom event coincides with Salon International @ Excel London. We will have a stand in the exhibition hall and invite you to drop by to see us over the course of the weekend. Included in your ticket price is a 1-day pass for Salon International
For packages tailored to you, contact your Sales Consultant or call 01323 432100 *All dates, times and locations subject to change
Join us and fly the flag for British Hairdressing and Fashion!