PRD boards.

1.

Logo design.

Kirsty Alderson Product, Range & Distribution OUGD203

2.

The Brief: Promote Little White Lies magazine to a larger target audience through the use of mainstream film.

The Solution: Produce a limited edition collection for the top 12 mainstream films of 2011. This collection will include, a magazine cover, t-shirt, print and postcard for each of the top 12 films.

Logos: Both logos will be foil blocked when applied to the products.

1. Magazine Logo.

2. Logo for all other products.

2.

1.

3.

Pirates of the Caribbean: On Stranger Tides

Magazine covers, Prints & Postcards.

1. Magazine covers.

Kirsty Alderson Product, Range & Distribution OUGD203

2. Prints.

3. Postcards.

The layout of the magazine cover, postcard and print does not differ for each film range. The logo on the prints and postcards is the same but on the magazine cover includes the relevent release date, barcode, price and issue number.

Prints will be avaliable online at an added cost and postcards will come attached on the inside of the magazine.

1.

T-shirts.

Kirsty Alderson Product, Range & Distribution OUGD203

T-shirts (100% cotton) will be avaliable in small, medium, large and extra large with white being the only choice of colour. They will be avaliable online for an extra cost. They will be packaged appropriately in limited edition packaging.

1. Limited edition packaging net.

Folds into a rectangular box and curved sections create ‘doors’. The edges of the box will be foil blocked.

1.

2.

4.

Context.

Kirsty Alderson Product, Range & Distribution OUGD203

3.

5.

1. T-shirts.

T-shirts will be optional and will be available online for ÂŁ25 each. Each film t-shirt will be added to the website when that issue of the magazine is released.

3. Prints.

Prints will be optional and available online for ÂŁ20 each. Each film print will be added to the website when that issue of the magazine is released.

2. Magazine.

There will be the option to purchase the magazine online and have it sent through the post.

4. Digital Magazine.

Each issue of the magazine will be available to read online as it is released in the shops.

5. Shop.

The magazine will be avaliable to buy in WHSmiths, HMV and Urban Outfitters.

2.

1.

4.

3.

Printed elements.

1. T-shirt.

Kirsty Alderson Product, Range & Distribution OUGD203

2. Print & Postcard.

Specifications: 2, 3 & 4 will all be printed on 300 GSM uncoated off white stock to keep a consistancy with image quality and colour.

3. Magazine cover.

4. T-shirt packaging.

1 will be printed on an 100% cotton rich t-shirt to give an overall quality finish with a foil transfer logo.

This is the entire range for the Tangled film as an example of how each range for each film will be printed and how it will look. The magazines will be released in backward order so that the whole range needs to be collected in order to find out the top film of 2011. All logos will be foil blocked to give all pieces the limited edition added quality.