Kirsty alderson branding

The brief Design a series of illustrative typefaces based on popular films.

Concept Each typeface utilises certain characteristics such as colour and font style that will link it to the film it is based upon. A hand rendered approach to the typeface design adds a unique and personal edge.

The typefaces are stylised yet simplistic so that each film can be distinguished.

The brief Brand a curator and artist.

Concept The logo is inspired by the fact that artists sign their work so others know who it is by. A digital version of Emily’s name using her own handwriting was created in order to link to this concept. The imagery used on the business cards are all photographs of Emily’s work to showcase her talent and make it further personal to Emily.

The brief Rebrand the ‘Fudge Kitchen’ fudge making company.

Concept The rebrand was inspired by the fact that some of the current packaging is not of that high a quality so as well as creating new packaging, the whole brand experience could be refreshed to make it more visually exciting and explore a range of outcomes both digital and print based.