The Visitor Economy: Driving Growth in King of Prussia

The Visitor Economy: driving growth in King of Prussia

Adam Sacks President | Tourism Economics adam@tourismeconomics.com

September 2017

How visitors drive the broader economy “Every tourist that comes through here is a potential business lead.”

Jeff Malehorn, President & CEO, World Business Chicago

“Economic clusters and conventions have become synergistic” Tom Clark, Metro Denver Economic Development Corp.

13% of executives state that their perceptions of an area’s business climate are influenced by leisure travel and 37% reported influence by business travel Development Counsellors International, 2014

2

Montgomery County visitor economy leads the region Lodging sector employment up 60% since 2001.

Compares with just 15% for Greater Philly.

3

The hospitality sector is driving income growth Accommodation sector income has grown 139% since 2001.

Compares with 49% for the total Montgomery County economy.

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Demand for hotels keeping pace with supply

Source: STR, 2017 based on YTD growth 7

Occupancy softening but in line with decent years

Source: STR, 2017 = July YTD 8

Hotel rates on an upward trend

Source: STR, 2017 based on YTD growth 9

Hotel revenue trends remain strong

Source: STR, 2017 based on YTD growth 10

The Visitor Economy: driving growth in King of Prussia

Adam Sacks President | Tourism Economics adam@tourismeconomics.com

September 2017