2021 KOP Beerfest Sponsorship Package

SPONSORSHIP OPPORTUNITIES KING OF PRUSSIA BEERFEST ROYALE The Biggest Party in the ‘Burbs Returns!

OCTOBER 7 & 9 | KOPBEERFEST.COM Align your business with suburban Philadelphia’s must-attend outdoor beerfest, featuring 100+ beers, live music, KOP’s best restaurants, photo ops and so much more all under grand tents at the King of Prussa Mall.

AUDIENCE: 1,500+ ATTENDEES

Title Sponsor | $12,500 • Recognized as a Title Sponsor of KOP Beerfest • Linked logo featured prominently on website • Logo included on all event collateral • Branded and reserved 20X40 lounge tent at both events • Five (5) on-site banners on exterior fencing of event, facing heavily trafficked area • Banner advertising on a minimum of five (5) eblasts, sent to list of 9,100+ • Fifty (50) tickets to King’s Plate and twenty five (25) tickets to the Main Event • Special rate for additional tickets: 50% off • Highlighted in opening paragraph of all press releases • At least five (5) posts on all KOP Beerfest social media channels • Dedicated eblast, sent to list of 10,000+

Barrel Sponsor | $7,500 • Recognized as a Barrel Sponsor of KOP Beerfest • Linked logo featured prominently on website • Logo included on all event collateral • Branded and reserved 20X20 lounge tent at Thursday happy hour event • Four (4) on-site banners on exterior fencing of event, facing heavily trafficked area • Banner advertising on a minimum of three (3) eblasts, sent to list of 9,100+ • Ten (10) tickets to King’s Plate and twenty (20) tickets to the Main Event • Special rate for additional tickets: 40% off • Highlighted in all event press releases and media alerts • At least four (4) posts on all KOP Beerfest social media channels

In-kind Sponsor | $6,000+ worth of goods/services • Opportunity to be named official industry sponsor (i.e. “Official Print Sponsor”) • Linked logo featured prominently on website • Logo included on all event collateral • Three (3) on-site banners on exterior fencing of event, facing heavily trafficked area • Banner advertising on a minimum of three (3) eblasts, sent to list of 9,100+ • Fifteen (15) tickets to King’s Plater and twelve (12) tickets to the Main Event • Special rate for additional tickets: $15 off • Highlighted in all event press releases and media alerts • At least three (3) posts on all KOP Beerfest social media channels

Growler Sponsor | $5,000 • Linked logo featured on website • Naming rights for Beerfest attributes (i.e. “[YourCompanyName] Beer Garden”) • Two (2) on-site banners on exterior fencing of event, facing heavily trafficked area • Five (5) tickets to King’s Plate and four (4) complimentary tickets to the Main Event • Special rate for additional tickets: $15 off • Highlighted in all event press releases and media alerts • At least two (2) posts on all KOP Beerfest social media channels

Pint Sponsor | $3,500 • Linked logo featured on website • One (1) on-site banners on exterior fencing of event, facing heavily trafficked area • Banner advertising on a minimum of one (1) eblast for event • Five (5) tickets to King’s Plate • Special rate for additional tickets: $10 off • Highlighted in all event press releases and media alerts • At least one (1) post on all KOP Beerfest social media channels

QUESTIONS? Contact Rachel@kopbid.com KOPBEERFEST.COM

KING OF PRUSSIA

Beerfest Royale WRAP-UP OCTOBER 3 & 5, 2019

Thank You Sponsors!

KING’S PLATE WELCOMED A RECORD

1,003 people!

MAIN EVENT WELCOMED

1,703 people!

(the most we have EVER had at a single session!)

NEW IN 2019

Live Music in Beer Garden

New Layout with Alleyway Entry

Culinary Competition

Royal Photo Op

Game Zone

PRESS COVERAGE

• Television feature on NBC 10

• Articles in: • Phillyvoice.com • Philadelphia Style • MainLineToday.com • EaterPhilly.com • Inquirer.com • Uwishunu • VFTCB blog

ADVERTISING

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3-weeks of advertising in September Travels on some of the most heavily traversed roadways in the Philadelphia region during the AM and PM rush hours

Billboards

Print

theconnector wrap

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Sky banners in prominent locations throughout KOP mall Two ¼ page ads in 422 Business Advisor, reaching 34,000

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Digital billboard advertising with an estimated 2.7M impressions

DIGITAL PROMOTION Social Media

Search Engine Marketing

Digital Partnerships

(June – October)

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105,632 Twitter impressions and 5,747 clicks to site 1.3M Facebook impressions and 18,241 clicks to site

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Third item to appear when searching “Beerfest” 11,673 impressions and 1,375 clicks to site

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Advertisements on Philly Loves Beer and Breweries in PA websites Facebook posts (2 posts and 25K followers at Philly Loves Beer, 24,600 total impressions at Breweries in PA) Dedicated eblasts

22 EBLASTS DISTRIBUTED TO 9,100+

WEBSITE STATISTICS (June – October)

• Sponsors featured in footer of each page and on unique page • 28,049 unique visitors and 64,631 page views

WE LOOK FORWARD TO PARTNERING AGAIN SOON!