Using TikTok To Promote Your Business by Kimberly Jean Fricke & Kim Fricke
TikTok is a newer social media platform that can be used for fun and business. If you are looking for a new marketing channel for your business, this is a good option. The problem is that many business owners do not know how to use this short video platform to boost their business.
Study The Platform Before you head to TikTok, you need to study the platform. This social media is not the best marketing channel for all businesses. The only way to determine if it will help yours is to better understand it.
When you study the platform, you will see the type of content that works and how you can interact on the platform. If you look at the trending page on the app, you will notice that the videos are mostly fun ones. This is not the right platform for any business looking to put down a serious sales pitch.
Create Fun Content If you have determined that TikTok will work for your business, you need to start making content. This platform is all about creativity and fun which means your videos have to be fun to watch and different. It is also possible to create your own content as you do not need highly polished videos to be successful.
While creative content is important, you need to be careful. The latest meme may not work with your company style and could cause problems with your marketing. All your videos need to stick to the style of your business and the core values.
The videos you create should also be simple. Keep things light and show off what your business has to offer in an authentic manner. This will work better on the platform than trying to create a viral meme and failing.
Have A Hashtag Challenge If you do not want to create videos yourself for TikTok you can take a different approach. A hashtag challenge is a great way to encourage TikTok users to make content that is branded with your company hashtag. This is a method that is regularly used by large companies and big brands including Guess.
When you issue a fun hashtag challenge, you are not only getting free publicity for your business. You will also be driving engagement with consumers and user interaction. This is something that you want with all marketing for your business.
Work With Influencers Influencers are a part of social media marketing and you need to work with them. While the number of TikTok influencers is not as large as Instagram, they are out there and will be willing to work with you. If your target audience is 16 to 24 years old, they will be more opposed to traditional adverts. When you work with influencers, you will connect with this demographic with greater ease.
There are a number of ways that you can promote your business on TikTok. Of course, you will first need to determine that this is the best social network for your business. Once you have done this, you can either create your own videos, issue a hashtag challenge or work with influencers.