How to Use You Tube In Your Social Media Marketing by Kimberly Jean Fricke & Kim Fricke
Social media marketing has been growing dramatically over the past few years. It's not going away any time soon, and businesses that ignore it are going to be left behind by their competition.
Potential customers are finding and researching businesses on social media. If you want your business to reach them, you need to be there as well.
The largest social media site on the internet is You Tube. In fact, You Tube is the second most visited site in the world, second only to Google.
In addition, video itself is replacing text based articles for web surfers. According to Statista.com, approximately 500 hours of video is uploaded to You Tube every minute! And someone is watching that video, too.
Your potential customers are already on You Tube so you need to be using it in your social media campaigns if you want to connect with them.
If you aren't currently using video, it's time to start.
Possibly the most important reason to use You Tube is the power of video to connect with your customers on a personal level. Video has a much more powerful impact, emotionally speaking, when trying to connect with people than an article.
After all, you're really selling yourself to customers, not your business. People buy from people they know, like and trust. Video will help with that.
This means, besides the typical advertising video, you should be using You Tube to let your potential customers know your story. Let them know how you got started, why you're in business, and how much you care about helping people solve their problems.
When you do this, it's not only more likely that they will trust you but you are connecting your business with solving their problems, without hard selling them. Remember the old sales saying, people want to buy but they don't want to be sold.
If it's possible, be sure and show your products in action. A video of your product being shown solving your potential customer's problem is a lot more powerful than a static picture of that product on your web site. Talk about the features and let people see the powerful benefits happen.
You Tube gives you a chance to provide quality information and help inform people as to how their problems can be solved. By providing this type of information, you'll get to be known as the expert on this topic and people will seek our your business to provide the solution to their problems.
By letting people get to know you and your story and being helpful by providing quality information that can help solve customer's problems, you'll be able to use You Tube to connect with potential customers who will know, like and trust you to help them.