Different Ways Marketers Can Supercharge Their Instagram Lead Generation by Kimberly Jean Fricke & Kim Fricke
If you are looking to boost your Instagram lead generation efforts, you will want to continue reading. Throughout this article, we will be focusing on some of the top things that you can do to get better results out of your Instagram lead generation strategies.
Ways To Supercharge Your Instagram Led Gen Efforts:
1) Contest One of the best ways you can effectively generate a lot of lead generation with your Instagram campaigns is by running a contest. You want to look to run a contest or giveaway that features a specific product that you are looking to promote. The contest should involve requirements that encourage tagging, liking, or sharing. This will help to exponentially increase the number of views that your contest gets which can really put your lead generation efforts into Superdrive. Tag to win contests do very well on the Instagram platform.
2) Encourage Followers To Post When you are looking to maximize the visibility of your marketing efforts on Instagram, you want to focus on user-engagement. One of the best ways to maximize user engagement is by encouraging or incentivizing your customers to post their own selfies or photos using and/or with the product. By doing this, you will be able to get a lot more social proofing within your Instagram campaigns which can drive lead generation and sales.
3) Lead Magnets When you are looking to take your lead gen to the next level on Instagram, you should be using lead magnets. You want someone to take action when they are viewing your Instagram page. Relying solely on your bio to post links to your sales page can be risky. Therefore, you will want to include links in your Instagram posts and encourage visitors to visit your bio with specific offers and promotions that you don't want them to miss. You will then want to create Instagram specific landing pages that are specially created to target your Instagram audience. That way, you can capture their details and enter them into your sales funnel.
4) Referrals Another thing that you should look to do is try to find like-minded brands that target a similar audience and try to get them to share your posts and even run contests for their products or services. This will help you generate a much wider reach than you would be able to on your own.
5) Exclusive Promotions Another thing that you are going to want to do to really drive a lot of leads and sales is focus on an Instagram specific campaign. You can add and utilize a promo code only for your Instagram audience or post a sale that is only for your Instagram followers. This can encourage them to take advantage of it and enter your sales funnel.
Overall, there are plenty of unique ways in which you can supercharge your marketing efforts. By following the tips above, you should be able to maximize your lead generation efforts and get more out of the Instagram platform.