How To Focus Your LinkedIn Advertising Strategies Going Into 2020 by Kimberly Jean Fricke & Kim Fricke
LinkedIn has always been a popular place for professional networking. Its growth over the years, however, has catapulted the social media platform into a marketplace for advertising to targeted audiences. The opportunity has always been there, but it has ripened. Going into 2020, what should you be focusing on when it comes to the LinkedIn marketing strategies for your business?
Have you heard of the acronym AMO? It is an all-important tidbit to commit to memory for sure. It stands for Audience Message & Offer. You must know your audience and how it is using LinkedIn. You must know what type of message you want to give to them. And you must know what you're offering them so that you can gauge how they're going to respond.
Always keep in mind how your competition is utilizing the platform, and be sure that your messages are very direct and precise. Words matter, and visual imagery matters even more. You want to grab that attention of your targeted audience so that they actually hear what you have to tell them.
When it comes to using the various social media platforms, you always want to focus on narrowing your scope when it comes to your targeted audience. But wait, aren't you supposed to reach for the stars? Listen, there are many platforms and marketing strategies that you're going to be targeting. What you want to focus on is actually getting your message across to the right audience, increasing your conversion rates.
If you narrow your scope when it comes to the targeted audience for your business, your advertising dollars are reaching the right people. You're getting more for your money, and you've in essence catapulted your company to the front page so to speak when it comes to keeping your business on the minds of your prospective customers.
Ad format matters, and that includes colors. You know the colors for the LinkedIn platform, and you should know that you don't want to choose colors for your add that are anything close to what the social media site is using. You want your ad to stand out, and you want it to represent your company well at the same time.
All things considered, you have to get the attention of your targeted audience in a positive way. Going into 2020, the social media platform LinkedIn can be a valuable tool when used correctly. Tap into the resources that you have at your disposal and enjoy the ride.