5 Smart & Easy Social Media Marketing Ideas For 2020 by Kimberly Jean Fricke & Kim Fricke
Social media platforms are arguably one of the most lucrative places to advertise in 2020. Facebook, Twitter, Instagram, and YouTube have more users than ever before and targeting specific demographics on such platforms has never been easier for businesses. Here are 5 smart and easy social media marketing ideas for 2020:
1. Digital Coupons To motivate your existing social media following to purchase your business's services or products, you can post digital coupons. Coupons that expire quickly are often the most effective at encouraging fast sales and lots of shares. You can make digital coupons expire at a certain time or after a certain number of people have redeemed the code.
2. Livestreams Livestreaming on social media platforms is a great way to get lots of eyes on your business and interact in real-time with potential buyers. On Facebook, for example, you can start live streaming a video Q&A session where you interact with viewers in the live comments box. You might also want to live stream a new product launch or a video tour of your company's headquarters. Pro Tip: Before you start a live stream, make sure that you have moderators for live text chat boxes.
3. Twitter Polls Twitter polls always attract a large number of impressions and interactions, as they offer easy participation and incentives for sharing. While polls regarding controversial topics can be popular and get a lot of viewers to your business's profile, the results can also backfire on your brand's reputation. In general, it is best to stick with fun polls. For example, if your business sells different tea infusions, you could run a poll asking followers what new flavor they would most like to see from your business.
4. Partner With Influencers. Building a large following on social media platforms is often not the most effective way to gain new paying customers. Partnering with an established, popular social media influencer can get your business thousands of sales overnight. Be sure to look for influencers that align with the core values of your brand. Furthermore, never be afraid to reach out to a popular user with a sponsorship proposal. Many
popular people on social media still don't realize that they can make money via influencer marketing, so there is a good chance that many of them may aspect a very competitive offer from your company.
5. Follower Voting Contests Social media contests always attract a lot of engagement, especially when the prize for the winner is a sought-after product or service. To take your contest to the next level, instead of someone from your business choosing the winner, have your social media followers choose the winner via a vote. Make sure that you outline the rules of the contest clearly to avoid any confusion from participants.
There are lots of ways to get creative with social media marketing. Hopefully, the five ideas briefly outlined above have given you some inspiration as to how to make your online marketing more engaging. Remember, staying ahead of the curve is the key to effective online advertising, so be sure you stay up to date with the latest social media marketing techniques.