Role of K-Agents 3- The Role of the Private Sector
• Jeddah Development and Urban Regeneration Company (JDURC) which was established in 2006, is a major agent in facilitating the transformation of the City of Jeddah. • JDURIC’s objective is to improve the quality of experience for Jeddah’s residents and visitors, and improve the local economy by providing a platform for Public-Private Partnerships (PPPs).