RWO_MENS 2025 edition

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Scott Spezzano FOR A GOOD CAUSE Dezio & Gingello Foundation

100 COVER STORY

FUELED & FOCUSED

Ivan Voineic

ON OUR COVER TT

Scott Spezzano was photographed in studio by

in Rochester NY.

Brandon Vick

“Real Men. Real Voices. Real Impact.”

Dear Readers,

Welcome to one of my favorite issues of the year—our Annual Men’s Edition of Rochester Woman Online—where we proudly shine the spotlight on the men in our community who are not only standing beside powerful women but lifting them up, blazing trails of their own, and showing up authentically in business, leadership, health, service, and life.

This year, I’m beyond excited to feature Scott Spezzano—a name synonymous with Rochester radio—as our cover man. A true local icon, Scott has been a constant voice in our ears and hearts for decades. Known for his wit, warmth, and nofilter honesty, Scott doesn’t just talk the talk—he walks it, too. Whether it’s supporting local charities, mentoring young creatives, or simply bringing joy through the airwaves, Scott is more than a media personality—he’s a force of connection, compassion, and community. We’re thrilled to celebrate him and his story in this issue.

But Scott isn’t the only one sharing space in this dynamic edition. We are excited to share stories from amazing men in the community such as Tarlon Gibson of The Community Place, fitness coach and more, Ivan Voineic, Brian Dezio of Capones Italian Eatery and the Dezio & Gingello Foundation, and even the “Gluten Free Chef” Calvin Eaton is joining us!

This edition is about challenging stereotypes, elevating diverse narratives, and building bridges between the incredible women of our community and the men who support and inspire alongside them.

To every man who’s dared to open up, show up, and lead with authenticity—this one’s for you.

And to our readers—thank you for continuing to believe in our mission: real stories, real connection, real impact.

Here’s to the men who aren’t afraid to be seen, be heard, and stand proudly beside strong women.

Kelly Breuer

Publisher, Rochester Woman Online

{ A LOOK AT OUR TEAM }

PUBLISHER

FREELANCE EDITOR

CREATIVE DIRECTOR/GRAPHIC DESIGN

LEAD PHOTOGRAPHER

PHOTOGRAPHY

CONTRIBUTING WRITERS

Kelly Breuer

Marisa Zeppieri

Kelly Breuer

Brandon Vick Luis Recio

Adam Eaton

Christopher Cardwell

Joanne Ryan

Clianda Florence

Christine Piacentino

Kelly Breuer

Marisa Zeppieri

ADVERTISING SALES

SOCIAL MEDIA DIRECTOR

WEB DESIGN & MANAGEMENT

Kelly Breuer

Network Rochester

Network Rochester

terwomanonline.com

“I’m an introvert. Most people think I’m this loud, energetic guy 24/7. But when I’m off the air, I enjoy solitude. I recharge by being alone.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

through it all, he’s remained a steady, trusted voice in Rochester. “I’ve been fortunate to be part of people’s daily routines,” he says. “From driving to work to those quiet moments alone—radio has a unique intimacy that I’ve always loved.”

Working with his co-host and best friend, Sandy Waters, for over two decades has been a major highlight. Their chemistry, born of trust and humor, gives Spezzano & Sandy an authenticity that’s hard to fake. “We genuinely enjoy each other,” Scott laughs. “That translates to the airwaves.”

Beyond fun and jokes, though, Scott’s show often covers real, raw topics—from mental health to family struggles to community events that deserve a spotlight.

What is the best advice you have ever been given and from who?

“Keep it real.”

approaches friendships, work, and charitable causes. For Scott, being “real” doesn’t mean sharing every personal detail—it means never pretending to be something he’s not. That authenticity is part of what’s made him a household name.

What makes you proud to be from the Rochester area?

“The people. The spirit of giving. The family feeling in a community

It’s not just nostalgia—Scott has witnessed how the community shows up in times of need. Whether it’s raising money for local charities, helping a family in crisis, or supporting local businesses, Scott is constantly inspired by the city’s resilience and compassion.

You are always doing amazing things in the community... why is this important to you?

Scott credits a former mentor in the early stages of his career for this guiding principle. It’s not just a radio philosophy—it’s a life one. “Listeners can sense inauthenticity immediately,” he explains. “The best thing I can be is honest.”

This applies to everything from the way he speaks on air to how he

of nearly a million people. The sense that we’re all neighbors and that we take care of each other.”

Scott is passionate when talking about Rochester. He speaks of the city with the kind of warmth you usually reserve for close relatives. “I’ve been here for the majority of my life. Rochester is my home, and I wouldn’t want to be anywhere else.”

“Why not?” Scott responds, a smile in his voice. “If you have a platform, use it. If you can do good, do it. I’ve been blessed with a voice people listen to— why not use it to help others?”

Over the years, Scott has been behind countless community initiatives. He’s raised funds for children’s hospitals, supported veterans, assisted animal rescues, and amplified mental health awareness.

“It’s not about being the face of a campaign,” he says. “It’s about making a difference—even if no one ever knows it was you who helped.”

Scott’s humility only makes his efforts more inspiring. He regularly collaborates with nonprofits and uses his air time to raise awareness for people who may not otherwise have a voice.

“ If you have a PLATFORM, use it. If you can do good, do it. I’ve been BLESSED with a voice people LISTEN to—why not use it to help others? ”

““I have loved radio since I was 8 years old. After over four decades in the business, it’s not work for me. It’s fun. It’s waking up and hanging out with my best friend Sandy.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

What do you think has been the key to your success?

“Persistence. Loving what I do. And always thinking, ‘What’s next?’”

Scott never lets himself get too comfortable. He’s always asking how he can evolve, stay relevant, and continue to provide value to his audience. “You can’t rest on yesterday’s success,” he explains. “You have to keep moving.”

That’s not to say he doesn’t celebrate milestones—but for Scott, the goal has always been growth, not ego. His ability to adapt over decades in an everchanging media landscape is a testament to his drive and foresight.

What is something no one really knows about you?

“I’m an introvert. Most people think I’m this loud, energetic guy 24/7. But when I’m off the air, I enjoy solitude. I recharge by being alone.”

things that help him reset from the high-energy world of broadcasting.

Where do you see yourself in the next year? 5 years?

“In the next year, I hope to continue doing what I love, grow our listenership, and help more people. In five years? Maybe mentoring the next generation of broadcasters or working more behind the scenes.”

Though Scott isn’t slowing down, he’s starting to think about legacy. “I want to give back to the industry

“I’m proud of being able to stay in one market for my whole career and still have relevance. That’s rare in radio.” Indeed, Scott’s career longevity in Rochester is nearly unheard of in a field known for transience and turnover. But it’s not just about staying—it’s about staying beloved. Scott’s ability to connect with multiple generations of listeners is a major achievement. “I’ve had parents who listened to me when they were kids now tell me their kids are fans,” he laughs. “That blows my mind—and it humbles me.”

This answer surprises many. Given his vibrant on-air persona and public involvement, it’s easy to assume Scott thrives on constant interaction. But like many creatives, he needs quiet to think, process, and refuel.

“I give so much of myself during the show,” he shares. “When I’m home, it’s about balance—peace, quiet, and being present.”

He also loves photography, music, and spending time in nature—all

that’s given me so much,” he says. Whether that means consulting, teaching, or helping shape media for a new generation, Scott is committed to staying involved—just in new ways. Still, don’t expect him to disappear from the airwaves anytime soon. “As long as people still want to hear me, I’ll be here.”

What is something you have accomplished that you are really proud of?

How does it feel to be chosen as our 2025 Men’s Edition cover feature?

“Honestly, I’m honored. I’ve always admired Rochester Woman Online and the stories it tells. To be a part of that legacy, especially in the Men’s Edition, is something I’ll always treasure.”

For someone who has given so much visibility to others, it’s fitting that Scott is finally in the spotlight. “It’s a bit surreal,” he admits. “But I hope my story reminds people that kindness, creativity, and consistency go a long way.”

He also hopes that men reading the feature are encouraged to get involved in their communities and be vulnerable in their own lives. “We need more men lifting others up,” he says. “That’s real strength.”

2 RESTAURANTS & BARS

5 MEETING AND EVENT SPACES

12,500 SQUARE FEET OF EVENT SPACE

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“People say I use my past to get sympathy. I use it to save lives. If I can make just one broken person believe in themselves again, it’s all worth it.”

Their mission is crystal clear: Feed those who need it. Support those who are struggling. Be family to the ones who have none.

Going Viral—And Staying Grounded

Thanks to platforms like Instagram, where Capone’s boasts over 84,000 followers, Bryan’s passion and food have reached the masses. Viral food reviews—especially one from Anthony of Eat Local New York— catapulted them into the spotlight. But Bryan knows the internet can give just as fast as it can take away.

“One bad review could undo everything. That’s why we keep working, giving, and showing up.”

The Dezio Group: More Than a Brand, It’s a Blueprint

At the core of Capone’s success is The Dezio Group, a parent company created to grow a network of businesses rooted in love, grit, and generosity. It’s about family, second chances, and remembering where you came from— even if that path was paved in pain. Their nonprofit arm supports causes

like suicide prevention, mental health, homelessness, abuse, autism, and human trafficking. Every sandwich served is another brick in the foundation of Bryan’s legacy—one he hopes will live on long after he’s gone.

“When I leave this world, I want my name remembered for how hard I worked to help others. I want to be America’s big brother.”

The Final Word: Resilience Over Everything

Bryan Dezio has been called many

Poggi family who is a huge part of the success. Gena a mother of two has worked so hard to give her family an opportunity to own something of their own something I pride myself in it was my dream before I lost mine. They are one of the kindest families that only need themselves no outsiders so thank you to Gena. Her kids Alex and Antonia her mother Karen her husband Lou and Genas sister Deanna without them this dream couldn’t be a reality and we’re so excited to see the Poggi family take over

“ BECOMING Executive Director meant transforming my PAIN INTO POWER—organizing events for shelters, survivors of human trafficking, and vulnerable families.

It’s not just a title, it’s a CALLING.”

{ FOR A GOOD CAUSE }

“Tony Gingello was the man who helped change my life’s direction during recovery. He wasn’t just a father or friend—he was a community force with a giant heart.”

children. We’ve thrown Halloween parties for city kids, made Valentine’s dinners for Jennifer House residents, and collaborated with The Mission Continues for several years alongside community leader Geoffrey Messenger.

Can you share a specific story or project that really moved you or left a lasting impact?

Absolutely—Christmas night, the city had forcibly cleared homeless encampments, including veterans. In the freezing cold, Capone’s Italian Eatery and The Mission Continues teamed up to bring meals to those displaced. It wasn’t just food—it was respect, solidarity, and love. For Bryan and me, who have both experienced homelessness, this act was deeply personal.

What has been the most rewarding part of the work you do with the foundation?

Seeing children smile. Whether it’s getting toys for Christmas or backpacks for school, those moments—where poverty takes a backseat to joy—are unforgettable. That’s when the giving gives back.

How has the foundation evolved since its inception, and what are some goals moving forward?

We started in 2019 with Tony Gingello and just a few trays of pasta. Today, we’ve distributed over 5,000 pounds of food, involved over 100 volunteers, and supported over 100 local organizations. The goal? Keep growing, keep giving, and never forget our why.

Vision & Leadership

How would you describe your leadership style when it comes to directing nonprofit work? I lead from the front and trust the expertise of others. I stay humble, ask questions, and never pretend to have all the answers. When there’s a challenge, I tackle it confidently—but as a team.

What values are most important to you when making decisions about where to focus your efforts and resources? We always start by reflecting on the city’s current needs. In the heat of summer, we focus on hydration. During spikes in domestic violence, we host safe-space events for women. It’s all about timing, empathy, and impact.

In what ways does collaboration with local businesses and leaders play a role in your mission? Collaboration is key. But it’s not always smooth sailing. After the Maplewood Park shooting, Bryan and I planned a community healing event with food, music, and giveaways. Despite having permits, we were met with pushback from the Mayor’s office. We moved the event to the Latino Youth Development and Resource Center. It reminded us— some institutions resist change, but community always finds a way.

Personal Perspective

What have you learned about yourself through your work with the Dezio & Gingello Foundation? That healing others heals me. I’ve

learned patience, humility, and how deep the need runs. But I’ve also learned there’s no limit to how much love and hope we can give—even when the problems seem endless.

How do you balance the demands of community work with your personal life and other responsibilities? Balance requires sacrifice. I rely on support systems and schedule carefully. The gym, my dog Victor, and my business all need time, so I make sure to also protect my own peace when I can.

Who or what inspires you to continue showing up and giving back to the community every day? Easy—Bryan Dezio. Most people would break under the loss he’s endured. But he keeps going, keeps giving, and keeps inspiring. His strength reminds me why I show up. We’re not just changing lives—we’re honoring legacies.

If you’re interested in learning more, donating, or joining one of the Foundation’s many events and outreach efforts, follow the Dezio & Gingello Foundation on social media or visit one of the Capone’s locations to see the mission in motion.

Because here in Rochester—hope is homemade.

CALVIN EATON : THE GLUTEN FREE CHEF

Spotlight on Calvin Eaton – Advocate, Educator & Entrepreneur

Tell us about your background. Where did you grow up and what were your early influences? I grew up in Rochester, NY, in a home where education, service, and faith were central. My parents were deeply rooted in community and hard work. Both were small business owners. I was a naturally curious child, often found with my nose in a book or immersed in a creative project. That early love of learning has stayed with me throughout my life.

How did your personal health journey shape the work you do today in education and advocacy? My health challenges were the gateway to my advocacy. After being diagnosed with fibromyalgia, chronic fatigue syndrome, and later celiac disease between 2009–2011, I had to reimagine my entire life—from food and rest to work and social relationships. That lived experience gave me a lens to understand systemic barriers and the importance of accessibility, especially for those of us at the intersection of race, disability, and chronic illness. It also pushed me into entrepreneurship. I didn’t see many systems set up to support people like me, so I began creating my own.

You’ve been open about living with fibromyalgia, chronic fatigue syndrome, and celiac disease. How do you navigate managing your health while leading multiple initiatives? It requires radical self-awareness, humility, and giving myself grace. I use something called a “pacing approach,”

which helps me manage energy and reduce the frequency and intensity of flare-ups by being intentional about how I structure my days. That might mean limiting meetings to certain times, having meetings virtually, building in rest as non-negotiable, or automating parts of my business. I also lean on my community and family when needed, use tools like visual schedules, and stay honest about my capacity especially on hard days. I struggle with asking for help, so this is something I’m paying attention to and working to improve.

Can you tell us about the moment or turning point that led you to launch your blog, The Gluten Free Chef?

In 2012, I was newly diagnosed with celiac disease and living in Nashville, TN—struggling to find joy in food again. I’ve always loved both food and storytelling, and blogging became a way to process my new gluten-free reality and connect with others navigating the same journey. What began as a personal journal really, a public diary, quickly grew into something more. The Gluten Free Chef evolved into a platform that blended recipes, wellness tips, and advocacy. It helped me build community and gave others the tools I wish I’d had at the start of my diagnosis.

What inspired the founding of 540WMain, Inc., and how has the organization evolved since its inception?

I founded 540WMain in 2016 as a grassroots education center with a simple but powerful vision: to create a space where anyone could learn, connect, and go deep on meaningful

topics regardless of their background or income. I called it a communiversity, a portmanteau of “community” and “university,” because I wanted learning to feel both accessible and expansive.

Initially, I didn’t set out to build a nonprofit. My goal was to launch a for-profit entity with a social mission. Something rooted in impact, not just revenue. But like so much of my journey, things shifted. In the spirit of listening and humility, I followed the lead of what the community was telling me it needed. What started as a physical hub in Rochester quickly grew. Our first program, The Rochester Afterschool Program, gave way to a wide range of workshops, classes, and community events for learners of all ages. Eventually, 540WMain evolved into a global digital platform offering virtual education and equity consulting.

Now, nearly a decade later, 540WMain is preparing to close its doors. Our final event will be a retrospective art exhibition celebrating the organization’s legacy, taking place on Saturday, September 20, 2025, at The Yards Rochester.

How do you balance entrepreneurship and advocacy with the reality of living with invisible disabilities? It’s a dance. I’ve had to rewrite the rules of productivity. I run my businesses in ways that accommodate my body, not the other way around. That means being transparent with clients, charging equitably for my time, and working asynchronously when needed. I’ve also returned to education as a classroom teacher, so this all keeps me on my toes.

{ LEGACY BUILDER }

“I

founded 540WMain in 2016 as a grassroots education center with a simple but powerful vision: to create a space where anyone could learn, connect, and go deep on meaningful topics regardless of their background or income.”

Tell us more about The INvisible Project. What is the mission and why is it so personal to you?

The INvisible Project is a storytelling and advocacy campaign led by the U.S. Pain Foundation that puts a human face to the often misunderstood experience of living with chronic pain. It’s not just a publication, it’s a platform where people living with pain tell their stories in their own words, helping to reduce stigma, raise awareness, and push for more equitable, compassionate care. I was honored to be featured in the Disparities in Pain Care edition, which highlights how race, disability, gender, and identity intersect with pain experiences and access to care.

For me, this work is deeply personal. As a disabled Black educator living with multiple chronic conditions, I’ve had to navigate a healthcare system that often doesn’t believe people who look like me. Sharing my story in this edition was a chance to speak truth to power and hopefully help someone else feel seen in the process. You can read my full feature here: https:// invisibleproject.org/calvin-eaton. And learn more about the project’s mission here: https://invisibleproject. org/about-ip

What do you wish more people understood about living with chronic pain and invisible illness?

Chronic illness is a disabling condition that affects every single part of your life, every single day. It impacts your finances, your relationships, your work, and your sense of identity. It requires constant negotiation and

adaptation. Just because someone doesn’t look disabled doesn’t mean they aren’t. Disability doesn’t have a look. We need more compassion and less judgment.

As a Black man with a disability, how do you experience and address intersectionality in your anti-racism education work?

Intersectionality isn’t a theory for me. It’s my life. Being Black and disabled means I navigate healthcare, education, and workspaces that were not built with me in mind. In my teaching, I challenge folks to move beyond checkbox DEI work and think deeply about how systems uphold ableism and racism together. I also model what inclusive leadership looks like, one that honors rest, community, and transparency.

What do health disparities look like in real life, and what changes do you hope to see in the medical system? They look like misdiagnosis, delayed care, lack of culturally competent providers, and assumptions about pain tolerance based on race. I’ve lived all of that. I want to see a system that prioritizes equity, not just in outcomes, but in access, training, and accountability. That starts with listening to patients and investing in preventive, holistic care.

What is “activity pacing” and how has it helped you preserve energy and manage flare-ups?

Activity pacing is a strategy for balancing activity and rest. I break my day into energy zones and match tasks accordingly. High-focus tasks

go in my “green zone,” rest or lowstimulation tasks go in the “yellow,” and when I’m in a flare or crash, that’s “red.” It’s helped me avoid the boom-and-bust cycle and maintain more stability in my health.

What does self-care look like for you now? How has that evolved since your diagnosis?

Self-care used to be reactive bubble baths when I crashed. Now, it’s proactive. It’s about boundaries, meal planning, saying no without guilt, scheduling joy, and most importantly rest.. Therapy, acupuncture, glutenfree food prep, and time outside are all part of it. I’ve learned that rest is not a reward, it’s a requirement.

You’re also an adjunct professor and speaker—how do you tailor your educational content to be inclusive and accessible?

As a teacher, I use plain language, visuals, captions, and real-life examples. I don’t pretend to know it all, and I see my students—whether children or adults—as active participants in their learning. I make space for curiosity, ensure my students are regulated for learning, and support them if they’re not. I always offer multiple ways to engage: live, recorded, written, and interactive. I also disclose my own access needs and create brave spaces where participants feel seen and respected. Inclusion isn’t a checklist, it’s a mindset.

What are some of your most popular workshops or courses through 540WMain, and why do you think they resonate?

{ LEGACY BUILDER }

“I use something called a “pacing approach,” which helps me manage energy and reduce the frequency and intensity of flare-ups by being intentional about how I structure my days.”

Introduction to Anti-Racism Practice” and “Intro to Intersectional Feminism” have been consistently popular. They resonate because they’re grounded in lived experience, not just theory. I connect the dots between race, disability, history, and policy in a way that’s digestible and actionable. People leave not just informed but transformed.

How do you stay grounded on the hard days? Who or what is your support system?

I stay grounded through routine, rest, and reminding myself that I’m not alone. My support system includes my parents, close friends, a brilliant therapist, and a few trusted collaborators who understand my rhythms. I also journal, read, meditate, and listen to music.

What’s one myth about chronic illness or disability that you’d like to dispel right now?

That we’re lazy or making it up. Laziness doesn’t exist. Invisible illness is real, and managing it takes strength, strategy, and resilience. Trust people’s experiences, even if they don’t match your own.

You’ve shared that chronic pain has changed your life “for the better” in some ways. Can you explain what you mean by that?

It forced me to slow down and get honest. Chronic pain stripped away the illusion that worth is tied to productivity. It taught me how to advocate for myself, live more intentionally, and build a life rooted in values, not hustle. I’m softer now,

but also stronger.

What do you wish more people understood about living with chronic pain and invisible illness?

Chronic illness for many is a disabling condition that affects every single part of your life, all the time, every single day. Chronic illness affects your finances, your relationships, your work, and your sense of identity. It requires constant negotiation and adaptation. Just because someone doesn’t look disabled, doesn’t mean they are not. Disability doesn’t have a look. It doesn’t mean they aren’t battling daily. We need more compassion and less judgment.

As a Black man with a disability, how do you experience and address intersectionality in your anti-racism education work?

Intersectionality isn’t a theory for me, it’s my life. Being Black and disabled means I navigate healthcare, education, and workspaces that were not built with me in mind. In my teaching, I challenge folks to move beyond checkbox DEI work and think deeply about how systems uphold ableism and racism together. I also model what inclusive leadership looks like, one that honors rest, community, and transparency.

What do health disparities look like in real life, and what changes do you hope to see in the medical system? They look like misdiagnosis, delayed care, lack of culturally competent providers, and assumptions about pain tolerance based on race. I’ve

lived all of that. I want to see a system that prioritizes equity, not just in outcomes but in access, training, and accountability. That starts with listening to patients and investing in preventive, holistic care.

What is “activity pacing” and how has it helped you preserve energy and manage flare-ups?

Activity pacing is a strategy for balancing activity and rest. I break my day into energy zones and match tasks accordingly. High-focus tasks go in my “green zone,” rest or lowstimulation tasks go in the “yellow,” and when I’m in a flare or crash, that’s “red.” It’s helped me avoid the boom-and-bust cycle and maintain more stability in my health.

What does self-care look like for you now? How has that evolved since your diagnosis?

Self-care used to be reactive bubble baths when I crashed. Now, it’s proactive. It’s about boundaries, meal planning, saying no without guilt, scheduling joy, Therapy, acupuncture, gluten-free food prep, and time outside are all part of it. I’ve learned that rest is not a reward, it’s a human right.

You’re also an adjunct professor and speaker—how do you tailor your educational content to be inclusive and accessible?

As a teacher, I use plain language, visuals, captions, and real-life examples to make content accessible. I don’t pretend to know it all, and I view my students, whether children or adults, as active participants in their own

{ LEGACY BUILDER }

“I grew up in Rochester, NY, in a home where education, service, and faith were central. My parents were deeply rooted in community and hard work.”

learning. I create space for curiosity, ensure students are regulated and ready to learn, and provide support when they’re not. I always offer multiple ways to engage—live, recorded, written, and interactive. I also disclose my own access needs and strive to create brave spaces where everyone feels seen, heard, and respected. Inclusion isn’t a checklist—it’s a mindset.

What are some of your most popular workshops or courses through 540WMain, and why do you think they resonate?

“Introduction to Anti-Racism Practice” and “Introduction to Intersectional Feminism” have consistently been among my most popular workshops. They resonate because they’re grounded in lived experience, not just theory. I connect the dots between race, disability, history, and policy in ways that are both digestible and actionable. People leave not just informed, but transformed.

How do you stay grounded on the hard days? Who or what is your support system? I stay grounded through routine, rest, and reminding myself that I’m not alone. My support system includes my parents, close friends, a brilliant therapist, and a few trusted collaborators who understand my rhythms. I also journal, meditate, and listen to music.

illness or disability that you’d like to dispel right now?

That we’re lazy or making it up. Laziness doesn’t exist. Invisible illness is real, and managing it takes strength,

some ways. Can you explain what you mean by that?

It forced me to slow down and get to know myself at a deep level. Chronic pain stripped away the illusion that worth is tied to productivity. It taught me how to advocate for myself, live more intentionally, and build a life rooted in values, not hustle.

strategy, and resilience. Trust people’s experiences, even if they don’t match your own.

What’s next for you and 540WMain? Any upcoming projects or dreams you’re working toward in 2025?

I’m co-curating an art exhibition this fall to honor the legacy of 540WMain. It opens to the public Saturday, September 20, at The Yards in Rochester. This exhibition will serve as the organization’s final public gathering. 540WMain will officially conclude operations by the end of 2025.

In this next chapter, my focus is on scaling my original brand, The Gluten Free Chef®, to make it my fulltime endeavor once again. The Gluten Free Chef® is a health technology brand and digital community created for people living with celiac disease, food allergies, and autoimmune conditions.

.

What’s one myth about chronic

You’ve shared that chronic pain has changed your life “for the better” in

JOE LAPI { THE MODERN GENTLEMAN

Joe Lapi: Pouring Passion Into Pittsford at Carmella’s Wine Bar

Joe, tell us a little about yourself— who is Joe Lapi beyond the business owner title?

“I think, most importantly, I am a devoted husband and a proud father of three wonderful kids. They are my greatest inspiration, and much of my drive comes from wanting to make them proud.”

Where are you from originally, and how did your upbringing shape your passion for hospitality and service?

“I am originally from Buffalo, NY, where my grandparents and parents were first-generation Italians. Growing up, I was surrounded by good food and wine, and like many Italian families, we frequently had company. I’ve come to understand that the main distinction between service and hospitality lies in the experience: service is simply delivering something from point A to point B, while hospitality is about how you make people feel. I believe that making everyone feel like a cherished guest in your home is one of the finest forms of hospitality you can offer.”

PHOTOS BY BRANDON VICK PHOTOGRAPHY

Rochester already has to offer. Our goal is to create an atmosphere that transports you to the sophisticated ambiance of a New York City lounge or a stylish Chicago speakeasy, all while celebrating the charm of the village of Pittsford. Although wine is universally loved, it has recently taken a backseat to agave spirits and trending whiskey cocktails. I see it

fearless.’ However, I hope that as she grows older, she’ll come to realize that she is my hero.”

There are quite a few wine bars in the Rochester area—what makes Carmella’s concept different or unique?

as my mission to revive that passion and love for wine in our guests.”

Tell us the story behind the name “Carmella’s.” Is it a family connection?

“The vibe! Lauryn McCabe from LGM Studio Inc and John Velieri from Velieri Interiors are incredibly talented and masters of their craft. Additionally, we are dedicated to providing the most thoughtful and unique wine list Rochester has ever seen, featuring excellent and exciting value options to rare, hard-to-obtain bottles of various vintages. Lastly, Our expertly curated cocktail program will focus on the classics, ensuring that guests can indulge in familiar favorites alongside our unique wine offerings. The food menu will feature an array of tapas-style bites, salads, burrata, mortadella sliders (Anthony Bourdain style), and beautifully curated charcuterie and cheese selections.”

What kind of atmosphere and experience are you hoping to create for guests who walk into Carmella’s?

What inspired you to open Carmella’s Wine Bar—why wine, and why now?

“The wine bar was inspired by a desire to contribute to the dynamic wine, cocktail, and food scene that

“Carmella is a family name and the name of my oldest daughter. You know, a wise person once said, ‘In a daughter’s eyes, her father is a hero—one who is strong, wise, and

“I touched on the atmosphere a bit above, but most importantly, we want to create one with zero pretension. Our goal is to foster an environment that is both fun and inviting for wine and cocktail enthusiasts alike. You can’t take life too seriously; you’ll

{ WOMAN WHO INSPIRES

{ THE MODERN GENTLEMAN }

“I chose Pittsford, specifically Schoen Place, for our first location because of the village’s charm and its picturesque setting along the canal.”

never make it out alive.”

What type of wine selection will you be offering? Are there any hidden gems or regions you’re excited to spotlight?

“This is an excellent question and truly reflects the ethos of our space. Our wine selection will represent the entire world of wine, ensuring there is something for every palate and budget. I believe a hidden gem can be a fantastic $40 Pinot Noir from Central Otago, New Zealand, just as much as the rare 1994 Lafite Rothschild from Bordeaux.”

Will Carmella’s offer more than just wine—such as small plates, cocktails, or specialty pairings?

“We will offer a diverse menu featuring a variety of small plate favorites, allowing guests to enjoy bites that complement our wine selection. Our cocktails will encompass a range of classics done to perfection. For those looking to deepen their knowledge, we will host monthly happy hour wine classes tailored for groups, making them ideal for special occasions or corporate events.”

How involved are you in the design and branding process of the new space in Schoen Place?

“Drawing from my background in Chicago and my experience in helping to open countless restaurants with one of the best restaurant groups in the country, I believe that the functionality of the space is crucial when starting a business like this. It enables guests to receive what they

want more efficiently, ultimately enhancing their satisfaction. My team and I have been meticulous in planning the layout and design to ensure what I hope to be a seamless experience for everyone.”

What made you choose Pittsford and specifically Schoen Place for your first location?

“I chose Pittsford, specifically Schoen Place, for our first location because of the village’s charm and its picturesque setting along the canal. It truly is a unique place. Like many of the trailblazing businesses before me, I am simply trying to do my part in adding another jewel to the crown of Pittsford.”

Have you always wanted to be in the restaurant/bar industry, or did your career path take a few turns before this venture?

“Many people don’t go down the path to becoming a sommelier right away; it sort of finds you. Initially, I wanted to be a lawyer, but I was making my bones serving tables to pay off my student loans. When the opportunity to pursue a career in wine in a great city like Chicago presented itself, I jumped in with both feet. Once you go down the rabbit hole that is the world of wine, it’s hard to look back. And frankly, who would want to?!”

What’s your background in hospitality or business—have you run or worked in other venues before launching Carmella’s?

“I feel I’ve always worked in hospitality, from my first job as an airline skycap

to serving tables throughout college; it has always been a part of who I am. When I moved to Chicago, I joined what I consider to be the greatest restaurant group in the world, Lettuce Entertain You Enterprises, and I did so at the right time. Starting as a bartender and sommelier, I eventually worked my way up to become the corporate wine and beverage director for one of their premier brands and went on to open four restaurants with the group.”

How has your family supported or influenced your entrepreneurial journey? Any family working with you at Carmella’s?

“I have the greatest family money can buy. They are all in the industry themselves, and if it were up to me, we would all open a place together one day. Sadly, none of them will be with me for this endeavor, but I know they are behind me 100%.”

Opening a new business always has challenges—what has been the most surprising or rewarding part of this journey so far?

“You come to realize that no matter how long you have been doing something, there is always more to learn. That, in itself, is both the surprising and rewarding part.”

Community seems like it will be a big part of the Carmella’s vibe— how do you plan to connect with the local Pittsford and Rochester audience?”

“First and foremost, Carmella’s is nothing without the community.

“ Carmella is a family name and the name of my oldest DAUGHTER. You know, a wise person once said, ‘In a daughter’s eyes, her FATHER is a hero—one who is strong, wise, and FEARLESS.’ ”

{ BETTER LIVES THROUGH BETTER HOUSING }

RANDELL DENTON & THE LIBERTY LEGACY

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Q&A with Randy Denton, Executive Director of Liberty Affordable Housing

Background & Experience at Liberty Affordable Housing

Can you share your journey with Liberty Affordable Housing—how you got involved and what has kept you committed to this missiondriven work?

I joined Liberty Affordable Housing six years ago at the invitation of our founder and current Chairman, Thomas F. Kirkpatrick. He had built this missiondriven organization over two decades and was seeking a succession plan for what began as a familyowned business. With a background in engineering, real estate, and business, I quickly immersed myself in the work and found deep purpose in our mission—providing quality housing for underserved communities. That purpose continues to inspire me every day.

importance of resilience, empathy, and collaboration. These experiences have helped define our organizational culture and my approach to leading with purpose and adaptability.

How do you approach the complexities of managing a portfolio that spans diverse housing needs and communities under the Liberty umbrella?

What sets Liberty Affordable Housing apart in the housing industry, in your opinion?

Liberty’s legacy and expertise in housing preservation truly set us apart. Over the past 23 years, we’ve taken on some of the most challenging preservation projects—many that others wouldn’t touch—and turned them into thriving communities. Our work has earned us historic preservation awards in both New York and Massachusetts, and we continue to be recognized for our commitment to quality, sustainability, and community impact. Legacy & Leadership Transition

What have been some of the most defining moments in your time with Liberty that shaped how you lead today?

The daily challenges of preserving and developing affordable housing have been instrumental in shaping my leadership. Navigating regulatory complexities, funding hurdles, and community needs has taught me the

We rely on a deeply collaborative culture, supported by a team of seasoned professionals with decades of experience in affordable housing. Our approach is rooted in strategic planning, community engagement, and leveraging strong partnerships to ensure that each property— whether senior, family, or historic preservation—meets the unique needs of its residents.

Liberty carries a strong legacy—what does it mean to you to now be part of the next generation leading it forward?

It’s both an honor and a responsibility to carry forward a legacy rooted in family values and community service. Being entrusted with this mission means continuing to uphold the vision that our founder, Thomas Kirkpatrick began—while also evolving to meet the needs of future generations.

What values from the founding generation are most important to preserve as you guide the organization into the future?

Hard work, integrity, and a deep

{ BETTER LIVES THROUGH BETTER HOUSING }

“Over the past 23 years, we’ve taken on some of the most challenging preservation projects—many that others wouldn’t touch—and turned them into thriving communities.”

commitment to community are the cornerstones of Liberty’s foundation. These values have guided us from our beginnings as a small real estate brokerage over 50 years ago to a nonprofit that now provides homes to over 4,000 families. Preserving these principles is essential to our identity and future success.

Are there areas where you see Liberty evolving under your leadership? What changes do you believe are essential for long-term sustainability and growth?

Absolutely. We’re focused on expanding our geographic reach, embracing innovative financing models, and integrating sustainability into every project. Long-term growth will depend on our ability to adapt to changing housing needs, leverage technology, and build stronger partnerships with public and private stakeholders.

How are you navigating the emotional and operational weight of stewarding a legacy while still making it your own?

It’s a delicate balance—honoring the past while embracing innovation. I stay grounded in our mission and values, but I also encourage fresh thinking and new ideas. By empowering our team and staying open to change, I’m able to lead authentically while continuing to evolve Liberty’s impact. Mission, Vision & Strategic Outlook

What is your personal mission as a leader within Liberty Affordable Housing? How does it align with the organization’s overall purpose?

My personal mission is to lead with integrity, compassion, and vision— ensuring that every decision we make improves lives and strengthens communities. This aligns seamlessly with Liberty’s purpose: to create transformative, affordable housing solutions that go beyond four walls and provide a foundation for individuals and families to thrive.

What is your long-term vision for Liberty—where do you see the organization five or ten years from now?

In the next decade, I envision Liberty expanding its footprint beyond New York and Massachusetts, becoming a national leader in affordable housing preservation and development. We aim to increase our portfolio, deepen our community partnerships, and continue setting the standard for sustainable, resident-centered housing.

What’s your strategy for staying relevant and impactful in an everchanging housing and economic environment?

Our strategy includes staying agile, investing in staff development, and maintaining strong relationships with government agencies, equity partners, and community organizations. We also prioritize data-driven decisionmaking and continuous improvement to ensure we’re meeting the evolving needs of our residents and stakeholders.

How do you define success—both personally and for Liberty as a whole?

Personally, success means leading a

mission-driven organization with integrity and impact. For Liberty, success is measured by the lives we improve, the communities we strengthen, and the legacy we build through sustainable, affordable housing.

Community Impact & Cultural Responsibility

How does Liberty build trust with the communities it serves, and how do you ensure that residents feel heard and supported?

Trust is built through transparency, responsiveness, and long-term commitment. We engage residents through regular communication, community events, and feedback mechanisms. Our property management partners play a key role in ensuring that residents feel supported, respected, and empowered.

Can you speak to Liberty’s role in strengthening not just housing, but community well-being and longterm opportunity?

We believe that housing is just the beginning. By creating safe, stable, and affordable homes, we lay the groundwork for better health, education, and economic outcomes. Our developments often include community spaces, supportive services, and partnerships that foster long-term opportunity and well-being.

Is there a particular story, project, or moment that illustrates Liberty’s deeper impact and reaffirms your commitment to its mission?

{ BETTER LIVES THROUGH BETTER HOUSING }

“He had built this mission-driven organization over two decades and was seeking a succession plan for what began as a family-owned business.”

The revitalization of the historic Olbiston Apartments in Utica stands out. Transforming a 126-year-old blighted building into 153 modern, affordable homes was not only a technical achievement—it was a powerful statement about what’s possible when we invest in people and places that have been overlooked. That project reaffirmed everything Liberty stands for.

Visionary Leadership

When you think about the future, what kind of legacy do you want to leave through your leadership at Liberty Affordable Housing? I hope to leave a legacy of innovation, compassion, and impact. One where Liberty is known not just for the homes we build, but for the lives we uplift. I want future leaders to

inherit an organization that is resilient, forward-thinking, and unwavering in its commitment to housing as a human right.

{ LEADING THE WAY }

YOU ARE ENOUGH.

MIQUELL POWELL

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Personal Transformation & Reentry Journey

You’ve gone through an incredible transformation since your release from prison in 2008. What would you say was the first major turning point in your journey?

I always felt as if there was more for me than my previous lifestyle. I grew up in an area of the city referred to as “The Fatal Crescent” or the “Crescent of Poverty”. Once I was incarcerated, I started to reflect on my life and decided that I wanted to give myself a fair chance at life once I was able to return to society.

What inspired you to pursue degrees in Human Services and Social Work, and how has that education guided your mission?

I grew up on Scio Street in the City of Rochester. As a teenager I felt as if I took a lot from the community. As I was reflecting on my life, I found a desire to give back to where I came from. I first started my educational journey as a business major but quickly changed my major to Human Services as I wanted to work with people and communities. Once I graduated with my associate’s degree in human services from Monroe Community College I transferred to SUNY Brockport to study Social Work. Today, I am a licensed master social worker and a NYS certified drug and alcohol counselor. I hold two NYS professional licenses. Studying

social work has shaped my outlook on marginalized communities, social ills and injustices, and community advocacy.

You’re one of the only people in Rochester to start a reentry program while having gone through the process yourself. Why is that lived experience so critical in your work?

I think lived experience coupled

vulnerable populations.

How do you personally define redemption, and what does it mean to be “living proof” that change is possible?

For me redemption is God giving me a “second chance” to get it right. I have tried extremely hard to make the best of the opportunity to be a law-abiding citizen, father, and community advocate. Everything I do today, I know that me succeeding in spaces normally individuals with similar backgrounds would be excluded from is a major responsibility that I do not take for granted. I welcome the opportunity to be the evidence that change is possible and that people are salvageable.

with professional credentials is vital to service delivery and authenticity. To be in the space of providing comprehensive support services to individuals who were formerly incarcerated has been part of my life’s work. I am grateful for the opportunity to serve the great city by working with one of our most

What are some of the most common misconceptions people have about formerly incarcerated individuals?

I am grateful that much of the stigmatization around people who were formerly incarcerated are beginning to subside. I think that some of the misconceptions surround society perceiving the person who is formerly incarcerated as untrustworthy, prone to reoffend, or undeserving of a second chance. It has been one of my personal goals to prove that once a person “pays their debt to society” they should not have to live in society as if they are serving a perpetual life sentence. I am in favor of total restoration of rights once a formerly incarcerated individual has fulfilled their sentence.

{ LEADING THE WAY }

“For me redemption is God giving me a “second chance” to get it right. I have tried extremely hard to make the best of the opportunity to be a law-abiding citizen, father, and community advocate.”

Reentry & Community Development Center

Can you tell us more about the programs and initiatives at the Reentry & Community Development Center?

The Reentry & Community Development Center, Inc. is a grassroots nonprofit organization that I started in 2017. We provide comprehensive support services to men and women recently released from jail and/ or prison. We also provide support services to individuals who are in early recovery.

What does community reintegration truly look like—and how can Rochester better support it? Community reintegration is about making sure individuals who are formerly incarcerated have the tools, support, and resources to afford them the very best opportunity at succeeding after a period of incarceration. Rochester can help by our elected officials allocating funds to grassroots organizations like The Reentry & Community Development Center, Inc. in our eight years of working in the community the City of Rochester has never funding our organization.

What barriers do you still see for people returning from prison, especially those also battling substance use disorders?

One of the major barriers to a successful reentry is family reunification and housing. Almost all of our participants who come to us need safe and supportive housing.

How do you measure success—not just for your organization, but for the individuals you serve?

On a personal basis success is measured by the participants defined goals. As an agency we measure success by participants who do not reoffend in a three-year period. Statistics associated with recidivism and “return to use” are the most important ways to measure success in terms of the populations we support.

Substance Use & Mental Health

As a NYS-certified substance abuse counselor, what approaches do you find most effective when helping someone rebuild from addiction?

In my professional career I work as a drug and alcohol counselor at a methadone clinic in Rochester, NY. I have dedicated myself for over a decade to working with individuals struggling with or recovering from substance use disorders. At The Reentry & Community Development Center, Inc. we incorporated recovery support due to our staff’s knowledge and expertise working with this vulnerable population. One thing that sets us apart from other organizations is that we still operate from an “abstinence based” framework with respect to harm reduction. We believe that a person in recovery has the very best chance of long-term recovery if willing to abstain from all mind- or mood-altering substances.

How do substance use and mental health challenges intersect with the cycles of incarceration?

Continued use of illicit substances and unaddressed mental illness presents a very high chance that a person will reoffend. Addiction and criminality have an extremely elevated correlation to incarceration. To help address these barriers we conduct Behavioral Health Assessments with all our newer participants and refer them to outside community resources that can best help with their needs.

What role do community-based support systems play in long-term recovery?

I believe that community-based grassroots support are vital components to addressing some of our most pressing challenges in Rochester. One known challenge is that funding is typically steered to the more larger organizations, making it difficult for smaller grassroots organizations to obtain sufficient funding to scale service delivery.

You recently ran for Rochester City Council At-Large with the message of “a new vision for all of Rochester.” What did that vision mean to you, and how do you continue to carry it forward post-campaign?

I ran for Rochester City Council At Large with a new vision for Rochester. I wanted to use my education as a licensed master social worker and NYS certified substance abuse counselor to help address our cities housing crisis, opioid epidemic, and reduce violent crimes. Although, my bid for City Council was unsuccessful I am committed to continuing to advocate for all undervalued neighborhoods,

{ LEADING THE WAY }

“ Although, my bid for City Council was unsuccessful I am committed to continuing to advocate for all undervalued neighborhoods, those addiction to drugs and alcohol, and for the safety of all city residents.”

, those addiction to drugs and alcohol, and for the safety of all city residents.

Your platform was built around a five-point promise—neighborhoods, economic development, crime reduction, accessibility, and bridge building. Which of those pillars remains most personal for you today, and why?

All of these areas are highly important to me, however, if I had to pick one it would be neighborhoods. Rochester is a beautiful city with lots of potential. I just feel that we are not maximizing that potential. I would love to continue to advocate for strategic investments in some of our most undervalued communities.

Though you didn’t win a seat this time, your campaign emphasized transparency and accessibility. How do you plan to continue showing up for the community in meaningful, visible ways?

During my time on the campaign trail, I met a lot of Rochester residents and people who share my vision for a better Rochester. I would like to continue to build on those relationships and continue to work on common goals. I also made many connections with Rochester’s faith leaders. I plan to foster ongoing relationships with the faith communities as well. There is much work to be done in our city, and I do not believe that a seat on city council is the only way to create lasting change.

You plan to create the first-ever Black Business & Cultural Arts

District. What do you envision for that space?

This idea was very important to me. All my life growing up here in Rochester I have heard about Clarrissa Street. They talked about all the jazz clubs, restaurants, and Black businesses there. Now, today Black neighborhoods are almost synonymous with the poorest parts and places no one wants to invest in. I wanted to change that by offering the City of Rochester a Black Business and Cultural Arts District that the entire city can enjoy and be proud of.

Rochester continues to struggle with violence. How will your AntiViolence Prevention Plan make an immediate impact?

Addressing violence in Rochester has been something that most elected officials and many grassroots organizations have been trying to do for years. I am so proud of the efforts of my community colleagues who have been on the front lines with violence prevention strategies, people like Sirena Cotton, Wanda Ridgeway, Justin Morris, Anthony Hall, Toni Nelson, and the late- Victor Saunders.

I first and foremost wanted to start by making sure that those grassroots organizations were fully funded by the City of Rochester. Then, I wanted to work to bring all community stakeholders together to create an antiviolence plan that would cover prevention, response, and justice components when addressing crime. This would be vital because I believe to see a lasting reduction in violent

crime, we need a plan that is inclusive and can garner the entire city to “by in”. I felt that I could be the candidate who could make this a reality.

What does building bridges between church leaders, grassroots groups, and government really look like in action?

In Rochester, there seems to be a consensus that most organizations are working in “silos”. I wanted to use the platform of being a city council representative to bring as many community stake holders together once and for all. This is something that I do not believe is a lost desire. I think that people want to work together. We just need a new framework that, again, people doing the amazing work in our community can “buy in” to. I envision organizations communicating, supporting one another, and coming together on common causes while at the same time being able to keep their autonomy. It would be a better world.

Final question—what’s your message to young men in Rochester who may feel like they’re out of options or have been labeled “unredeemable”?

I believe that everyone is salvageable. I came a long way in life from running the streets of a neighborhood, called the “Fatal Crescent” to where I am today in my career as a counselor, Executive Director, and father. It sounds cliché but I truly believe that if I can do it- anyone can.

YOU ARE ENOUGH.

{ LEADING WITH STYLE } SANDRO DIGIORGIO

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

A Legacy in Every Stitch: An Interview with Alessandro DiGiorgio of ONE Custom Clothier

Tell us a little about yourself and your background. What has shaped you into the man you are today?

My name is Alessandro DiGiorgio, and I’m 23 years old. From an early age, I’ve lived a life filled with blessings— an abundance of love, support, and stability provided by a family that has always stood firmly by my side. I’ve never taken that for granted. But like anything meaningful in life, it came with a price: hard work, discipline, and an unwavering commitment to personal growth.

My upbringing instilled those values in me early. Even before I started school, I was learning by doing—helping my mother around the house during the day and assisting my father with outdoor tasks in the evening. Whether it was mowing the lawn, working in the garden, or lending a hand with home repairs, I wasn’t spending my time glued to a screen like most kids. Instead, I soaked up every bit of knowledge I could, knowing deep down that those lessons would one day serve a greater purpose. I graduated from Webster Thomas High School in 2020. While many of my peers were preparing for college, I knew my path would be different. That was the moment I had been waiting for—the chance to dive headfirst into the craft I had always admired from a distance: the art of men’s custom tailoring.

My father, Vincent DiGiorgio, welcomed me into the family business—ONE Custom Clothier—with open arms. For

the past five years, I’ve had the privilege of learning directly from him, gaining hands-on experience that no textbook could ever teach. Every day has been an opportunity to refine my skills, deepen my understanding of the trade, and carry forward a legacy that spans four generations.

Today, I’m proud of the man I’ve become. I am a driven, focused, and passionate 4thgeneration custom clothier, committed not only to preserving the timeless craftsmanship of men’s custom suits, but also to educating others on what a true, properly made garment should feel and look like.

What does it mean to you personally and professionally to be working alongside your father in a legacy business like ONE Custom Clothier?

Working alongside my father in a legacy business like ONE Custom Clothier is truly a gift—both personally and professionally. On a personal level, it’s an opportunity to deepen our bond and spend meaningful time together, while learning a craft that is increasingly rare. Not only am I gaining invaluable skills, but I’m doing so from someone I deeply admire. Professionally, it means I’m continuing something that’s been carefully built over generations. It’s not always easy—especially since we’re both strong-minded—but I wouldn’t want to learn this craft from anyone else. Carrying forward our family’s legacy is something I take tremendous pride in.

How would you describe the dynamic between you and your father—do you find the balance between tradition and innovation challenging or exciting?

Our dynamic is strong, rooted in mutual respect and a shared vision. While there are moments where our perspectives clash—especially when my modern ideas meet his traditional methods—those moments are always enlightening. I’ve come to understand that his emphasis on precision, even when it seems overly meticulous, is what sets our garments apart. At the same time, he values my input and fresh perspective. Together, we strike a balance—blending timeless craftsmanship with contemporary sensibility, all while maintaining the classic elegance that defines ONE Custom Clothier.

What lessons have you learned from watching your father build the ONE Custom Clothier brand over the years? There are countless lessons, but a few stand out. First and foremost, the importance of creating a truly special experience for every client. My father doesn’t just make garments—he listens, observes, and tailors solutions with purpose. He takes the time to understand each client’s needs, not just their measurements. I’ve also witnessed his relentless drive to keep moving forward, regardless of the obstacles. That level of passion and determination is something I strive to emulate every day.

How do you see yourself carrying on the legacy while also evolving it for a new generation?

I plan to carry the legacy forward by staying true to our core principle: fit is everything. My goal is to uphold the same one-on-one experience that has defined our brand for decades, while also introducing a fresh, modern aesthetic. Where some custom clothiers lean into

{ LEADING WITH STYLE }

“Every day has been an opportunity to refine my skills, deepen my understanding of the trade, and carry forward a legacy that spans four generations.”

bold, flashy designs, I remain focused on clean, timeless tailoring with subtle contemporary touches—appealing to a new generation without compromising on tradition.

What do you feel you bring to the table that is different and uniquely your own within the ONE Custom Clothier brand?

I bring a modern perspective to a classic art. While trends evolve—whether it’s colors, silhouettes, or lapel styles—true style remains constant. My strength lies in blending modern elegance with traditional refinement. I interpret contemporary fashion through a timeless lens, creating garments that feel current but never trendy. This ability to merge the new with the old allows me to serve clients who want to stand out subtly, not scream for attention.

How would you describe your personal sense of style, and how does it influence your work with clients?

My personal style leans more conservative—think a well-fitted blue check suit, crisp white shirt, solid brown tie, and brown loafers. I believe in quiet sophistication over bold statements. That said, I tailor my recommendations to each client’s personality. I’m honest in my guidance, even if their style differs from mine. My job is to help them look and feel their best, while ensuring the final product is both stylish and tasteful. What do clients notice most when working with you—what’s your signature approach to custom design and service? Clients immediately recognize the attention to detail. I often start by having them try on one of their existing suits so we can point out exactly what isn’t

working—shoulder slope, sleeve length, collar gap, etc. Then, I let them try on one of our pieces so they can see the dramatic difference. That tangible comparison is powerful. It’s not just about making clothes—it’s about education and transformation.

As a younger voice in a long-standing luxury brand, how are you appealing to a more modern, perhaps even younger, clientele?

Word of mouth has always been a powerful tool, but today, social media plays a big role as well. When someone receives a compliment on a suit that fits impeccably, they naturally share where it came from. That’s how our reputation grows—organically and authentically. ONE Custom Clothier offers an unforgettable experience backed by exceptional craftsmanship. That never goes out of style, no matter the generation.

Where do you see the custom menswear industry heading, and how are you and ONE staying ahead of the curve?

The industry is evolving—and in some ways, becoming more niche. Fewer people understand what true custom tailoring really is. But for those who do, there’s a growing appreciation for quality over quantity. While some shops are turning to digital measurements and automation, we remain committed to the fundamentals: hand-measured precision and a tailor’s eye. Technology will never replace the accuracy of a measuring tape and human expertise. That’s our edge—and it always will be.

What does “fit” mean to you beyond just measurements?

Fit, to me, goes far beyond numbers on a measuring tape. It’s about how the garment complements your body, boosts your confidence, and communicates who you are—often before you say a word. True fit considers posture, shoulder slope, how you move, and how you want to feel in the suit. A great-fitting suit should feel effortless and natural, not restrictive or overly styled. It should align with your lifestyle, your energy, and your identity. That’s why our process is personal—we don’t just tailor to your body; we tailor to your presence.

How do you approach designing a suit for someone who doesn’t yet know their personal style? When someone comes in unsure of their personal style, I see that as an opportunity—not a challenge. I start by asking the right questions: What do you do? Where will you wear the suit? How do you want to feel in it? From there, I observe their body language, listen to how they speak about clothes, and pick up on the subtle cues that reveal their taste—even if they haven’t defined it themselves.

Then I guide them—not push them— toward choices that enhance their frame, complexion, and lifestyle. We might start with something clean and versatile, then build from there as their confidence and understanding grows. It’s a collaborative process, and I’m there to help them discover their style—not impose mine. How do you make each client feel like they’re getting something truly oneof-a-kind?

It starts with listening. Every client who walks through our doors has a different

story, lifestyle, and purpose for the garment they’re creating. I make it a point to understand not just what they want, but why they want it—whether it’s for a wedding, a boardroom, or a personal transformation.

From there, we guide them through every detail—fabric, lining, stitching, lapel width, button placement—all chosen with their frame and personality in mind. Even if two clients choose the same fabric, the final product is never the same. It’s the small, intentional touches that make each piece feel truly unique—because it’s built around them, not a template.

Absolutely—and those are often the most rewarding experiences. Some clients come in with a mindset shaped by years of wearing off-the-rack suits or following trends that don’t complement their body type.

When I see that something isn’t working for them, I don’t just tell them—I show them. I’ll have them try on one of their existing garments, point out what’s off (like shoulder divots, sleeve pitch, or a collapsed chest), then let them experience the difference in one of our properly

ego—it’s about education and trust. I guide them with honesty and clarity, and by the end of the process, they not only look better—they understand why they look better. That shift in perspective is powerful.

“I truly believe that everyone is capable of achieving their dream body—they just don’t have the right information or the belief in themselves.”

How do you tailor programs to meet individual needs?

We always start with a consultation. I ask about their goals, lifestyle, and struggles. Once I know that, I build the plan around them—not some cookie-cutter blueprint. A program is only effective if it fits your life. If it doesn’t fit, it fails.

What are the most common obstacles your clients face, and how do you help them overcome them?

The biggest one is self-belief. People don’t believe they can actually do it. That’s where I come in. My job is to get them that first win—to help them make real progress. Once they see a result, the belief grows. And once the belief is there, everything changes.

What does generational health mean to you, and why is it important?

Now that I’m a father, generational health hits different. I believe our kids are watching everything—how we eat, how we move, how we talk to each other. We’re setting the standard. If we raise strong, healthy, disciplined kids, we change the next generation. That’s the mission.

Can you share a success story that deeply impacted you?

One of my clients came to me in January and said, “It’s either I change my life or I die.” He was over 50, had 80+ pounds to lose—and he did it. In just seven months, he dropped the weight, rebuilt his confidence, and became the man his family needed. His wife respects him more. His kids are proud. He walks into a room like

a different person. That’s why I do what I do.

How involved is your wife in your business journey?

My wife is a huge part of the business. She’s one of our nutrition coaches because there’s no way I could manage all 170 online clients alone. She makes sure our clients are supported, especially on the nutrition side. She’s not just involved—she’s essential to everything we do.

How do you find balance between family life and business?

Truth is—I don’t believe in balance. I believe in priorities and scheduling. I wake up at 4:15 a.m. to make sure I have my time before my day starts. From 6 a.m. on, it’s clients, content, and work. But when it’s time for family, I don’t negotiate that time. Entrepreneurs don’t need balance— they need structure and discipline.

What’s more important—nutrition, exercise, or mindset?

Nutrition is king. If you want to lose body fat and get healthier, all you need is proper nutrition and your legs—just eat right and walk. If your goal is to build muscle, you absolutely need strength training too. But none of it matters without mindset. That’s the key that unlocks everything.

What advice would you give someone feeling stuck or overwhelmed?

Just start. It’s not as complicated as people make it. Start by walking more—an extra 1,000 steps a day. Change one meal. You don’t have to

flip your whole life overnight. Just take the first step and build confidence over time. Momentum is powerful—but it only starts if you do.

Why is educating your clients so important to you?

Because I don’t want clients to lose weight and have no clue how they did it. I want them to understand how food works, how strength training works—so they never need to start over again. I want them to leave my program with freedom. That’s when I know I’ve done my job.

What does a typical day look like for you? How do you prioritize your own health and fitness?

My day starts around 4:15—4:30 latest. And at 4:30, I’ve got a special alarm that says, “Wake up, you ain’t rich yet, you little b*tch.” That’s my favorite alarm—it gets me fired up.

I grab coffee ASAP, then head downstairs to get my cardio in—either on the treadmill or outside for a walk if the weather’s good. That’s my time to lock in, get my head right, and think. After cardio, I come back home, write down what I’m grateful for, do some content research, and plan out what I want to post or speak on for the day.

Then from 6 a.m. to 3 p.m., I’m all in on my clients—in-person and online. I lock in and give them everything I’ve got.

At 3 p.m., I train myself for an hour. That’s non-negotiable. I treat my body like my business. After that, I head

{ FUELED & FOCUSED }

“I want to show what it means to be a great father, a strong husband, and a man who handles his responsibilities with pride and discipline.”

home, spend time with my family, have dinner, and then hop back on the laptop to handle client check-ins, messages, and whatever they need.

This life takes structure. If you don’t plan your day, the day will own you.

Who has inspired you most— personally or professionally—and how has that shaped your approach? That’s a tough one because I draw inspiration from everyone around me.

In the beginning, Greg Plitt was a huge influence—his energy, his mindset, the way he spoke to people. He made fitness feel powerful. He passed away, but his legacy lives on. My mom,

dad, and brother—all have insane work ethic. They showed me what real hustle looks like.

Even my clients inspire me. I train men and women older than me who handle their families, jobs, and struggles like champions. I learn from them all the time. My cousins, my circle—I’m always watching. I take pieces from different people’s lives and use them as reminders of who I want to become. That’s how you grow.

What’s next for Ivan Fitness? Any upcoming programs, expansions, or goals for the future?

The mission now is to grow our online coaching so we can help people all

over the world—not just in Rochester. We’ve already changed hundreds of lives, but the goal is thousands. We’re building systems, a team, and a message that scales.

As for real estate, I plan to buy one property every year, so when my son turns 18, he’s got options. Assets. A head start.

And most importantly—I want to keep building the legacy. I want to live the kind of life my family can be proud of. Not just the cars, the money, or the fitness—but the impact. This is already the dream life—but we’re just getting started.

“ I want to keep BUILDING the legacy. I want to live the kind of life my FAMILY can be proud of. Not just the cars, the money, or the fitness—but the impact. This is already the DREAM LIFE—but we’re just getting started.”

MIKE ZAZZARO

Built From Scratch: How Michael Zazzaro Is Serving More Than Just Great Food

In the heart of Rochester’s vibrant culinary scene, there’s one name that continues to rise to the top—Michael Zazzaro, founder of Chef’s Catering. Known for his hospitality, family roots, and an unrelenting drive to serve quality experiences, Michael has built more than a business—he’s built a brand that feels like home . From the humble beginnings of cooking Sunday dinners with his Nana and Mom, to launching a full-scale catering empire complete with food trucks, mobile kitchens, and a modern event venue, Michael has stayed grounded in the same values he started with: passion, integrity, and service. Chef’s Catering isn’t just about feeding people—it’s about honoring tradition, creating memorable events, and building a legacy that lasts.

Getting Started & Background

Tell us a little about yourself— where did your passion for food and the culinary world begin? It started when I was a kid, cooking with my Nana and Mom. They were the best cooks in my life, and they taught me that food isn’t just about flavor—it’s about connection. Our kitchen was where memories were made. From a young age, I found joy in bringing people

owner was solidified, combining my love for food with entrepreneurship.

What inspired you to take the leap and launch Chef’s Catering back in 2011? Before officially launching Chef’s, I was already catering small parties for family and friends. The feedback was great, and I started to realize there was a bigger opportunity. I knew I didn’t want to work for someone else forever. I wanted to build something that made a difference, something that brought people joy while also impacting the community around me. That was the push I needed.

Whether he’s curating a personalized wedding menu, collaborating with local wineries, or managing the dayto-day operations with his sister by his side, Michael brings the “Chef’s Way” into everything he touches. And while his business has grown far beyond backyard parties, his mission remains personal: to share his love of food, family, and community—one plate at a time.

together through food, and that passion has only grown over time.

How did your time at Johnson & Wales University shape your skills and vision for your career?

My education at Johnson & Wales was pivotal. It wasn’t just about learning culinary techniques—I also studied business management, which helped shape my long-term vision. I didn’t just want to be a great chef; I wanted to own something, lead something. That’s where the idea of becoming a business

Growing up, how much of an influence did your Nana have on your love of cooking and family traditions in the kitchen? She had a huge impact. Nana taught me that food is love. In our family, it was the center of every gathering—large or small. She showed me the heart behind cooking, and those lessons are what I carry with me today in both life and business. She’s part of the reason why Chef’s Catering exists.

Building the Chef’s Empire

You’ve grown Chef’s Catering into a full-blown brand—how did each part come together? We started by focusing on off-site, full-service weddings and corporate events. As we grew, we saw the need for mobile kitchens to ensure

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BEAUTY

{ MEN WHO LEAD }

“Just know that we’re always growing, always dreaming, and always ready to bring something new to the table.”

with my mom on Sundays. They’re still young, but they’re already showing interest—and we love that.

Values & Legacy

How do passion, integrity, and service show up in your daily work?

These values guide every decision we make. Whether it’s a small drop-off or a 300-person wedding, we give it our all. That’s the “Chef’s Way.” It’s about doing the right thing, caring deeply, and

always aiming to exceed expectations.

What advice would you give aspiring chefs or entrepreneurs?

Don’t give up. You have to risk big to get big rewards. It’s never a straight line—there will be challenges— but every struggle becomes part of your story. Keep going, stay passionate, and believe in your vision.

What’s next for you and Chef’s?

We’ve got a few exciting announcements

coming soon—but we’ll have to keep you waiting for those. Just know that we’re always growing, always dreaming, and always ready to bring something new to the table.

TARLON GIBSON

Tarlon, tell us a little about yourself. What initially drew you into the fields of education, youth services, and community advocacy?

I was born and raised in Jackson Hamlet, North Carolina—a small, unincorporated Black neighborhood where family was community and neighbors acted as extended kin. The front porches, church pews, and kitchens of my youth were classrooms of love, discipline, and Black excellence. I grew up watching people care for one another without titles or paychecks—just out of principle.

That spirit is what initially drew me into this work. I’ve always felt called to be in service, especially to our youth, because that’s what shaped me. My journey through two HBCUs—BethuneCookman and Winston-Salem State University—further grounded me in the idea that education and community empowerment are revolutionary acts. And being a member of Kappa Alpha Psi Fraternity, Inc., whose motto is Achievement in Every Field of Human Endeavor, I’ve committed myself to uplifting others and forging a path for our youth to achieve, not just survive. With over 20 years of experience, how have you seen the needs of youth and families in Rochester evolve—and how has your work responded?

Over the last two decades - plus, I’ve seen the challenges facing youth and families in Rochester become more layered—driven by economic inequity, disinvestment in neighborhoods, and the erosion of safe community spaces. But I’ve also seen our young people’s brilliance and resilience. The needs

have expanded beyond traditional education to include social-emotional support, trauma-informed care, and opportunities for creative expression and job readiness. My work has evolved in response—whether it’s writing grants to launch out-of-school programs, developing partnerships with local employers, or expanding culturally relevant programming, I try to meet youth where they are, not where systems think they should be.

What does your current role as Senior Director of Strategic Initiatives at The Community Place of Greater Rochester involve on a day-to-day basis?

No day is the same, and that’s the beauty of it. I lead efforts to design, fund, and sustain innovative programs for youth and families. That includes securing grants, building partnerships, managing programs, and driving policy and systemic change that centers our community’s voice. A key part of my work involves engaging in think tanks and collaborative planning sessions with a range of stakeholders—internal and external—including staff, leadership, funders, participants, and parents. I thrive in these spaces where diverse voices and lived experiences come together to co-create solutions that are both strategic and rooted in real community needs.

What inspires your commitment to early childhood and youth services?

Because I’ve lived it. I grew up in a closeknit southern community where adults didn’t just raise their own children—they raised all of us. That sense of shared responsibility is the foundation of my work. I’ve seen how early investment can

change a child’s life. It’s not charity—it’s legacy building. As Dr. Martin Luther King Jr. said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’” For me, the answer has always been: I’m creating spaces where young people are seen, valued, and prepared to lead.

You’ve led impactful programs like summer camps, which have recently been affected by funding cuts. How do you remain resilient and creative when navigating these challenges? I lean into the very communities we serve. Resilience is in our DNA. We make a way out of no way. When funding gets tight, we get even more creative and collaborative, more intentional. I stay focused on the why—the faces of kids who light up at camp, who find their voice in arts workshops or get their first job through our workforce programs. Challenges are real, but so is our resourcefulness. Sometimes, it’s not about having more—it’s about doing more with what we have and bringing others along with us.

What do you believe is most misunderstood about the youth and families served in Northeast Rochester? It’s not just the northeast, it everywhere… but that they are ”broken or deficient”. That couldn’t be further from the truth. Our youth are creative, insightful, and full of potential. Our families are doing the best they can while navigating systems that were not built for them. What’s often misunderstood is that their brilliance isn’t always reflected in traditional metrics. If we take the time to listen—really listen—we’ll find innovators, leaders,

“Over the last two decades - plus, I’ve seen the challenges facing youth and families in Rochester become more layered—driven by economic inequity, disinvestment in neighborhoods, and the erosion of safe community spaces”

caregivers, and problem-solvers. They don’t need saviors—they need allies.

As someone who’s worked in education and workforce development, what do you see as the biggest barriers to youth employment readiness today?

Access and exposure. Many of our youth don’t have consistent access to mentors, paid internships, or role models in diverse industries. They aren’t always exposed to the breadth of possibilities available to them. On top of that, soft skills—like communication, time management, and self-advocacy—aren’t always taught or prioritized in traditional school settings. We need holistic development, not just job training. That’s where communitybased programs like ours fill the gap.

How does The Community Place honor the legacy of the Lewis Street Center, Genesee Settlement House, and Eastside Community Center in its present-day mission?

We honor that legacy by continuing to be a trusted hub for families, a cultural cornerstone, and a space where people find belonging. Those institutions were built on dignity, mutual aid, and community. We carry that forward through programming that reflects the needs, voices, and aspirations of our community. From youth development to senior services, we remain rooted in that tradition of care and collective uplift.

You’ve received honors like Rochester’s “Rising Star” and recognition from the Democrat & Chronicle—what do those acknowledgments mean to you personally?

They’re humbling. But I don’t do this work for accolades. Recognition is nice, but my greatest reward is seeing a former

student come back to mentor the next generation, or just to say, “what’s up?”, or watching a young adult I worked with start college or graduate college. That’s the real legacy. Still, the awards affirm that our work matters, and it helps shine a light on the needs and brilliance of our community. But the honors and acknowledgments are still nice.

You’re currently pursuing a PhD in curriculum and instruction. What inspired you to take that next step, and how do you hope to apply what you’re learning?

Yes, I am at the end of this journey. Education is both my passion and my protest. I’ve seen how curriculum can either liberate or limit. Pursuing a PhD allows me to challenge dominant narratives, design culturally relevant frameworks, and prepare future educators to center equity. I want to take everything I’ve learned on the ground and bring it to policy rooms, classrooms, and leadership tables. The goal is to not just be in the room—but to reshape it.

You’ve been deeply involved in initiatives like the United Way African-American Leadership Program and Leadership Rochester. How have these experiences shaped your approach to leadership? They’ve affirmed for me that leadership rooted in identity, equity, and service is powerful. These programs challenged me to see leadership not as a title—but as a responsibility. They pushed me to think systemically, communicate strategically, and bring others along. They reminded me that we don’t need to emulate dominant models of leadership—we can lead in a way that honors our roots, our rhythm, and our responsibility to community.

What does effective youth advocacy look like to you—and how can others get involved in a meaningful way? It starts with listening to young people— not just speaking for them. Effective advocacy creates platforms, not just policies. It shows up consistently, not just when cameras are on. You don’t have to run a program to make an impact—mentor, volunteer, donate, challenge bias where you see it, and amplify youth voices. Advocacy is a lifestyle, not an event.

What is one story from your career that stays with you and reminds you why this work matters?

There was a young man who came into one of our GED programs completely disengaged—already labeled “at-risk” by the system and overlooked by most. But with time, trust, and space to grow, he transformed into one of our most respected youth mentors. Today, he works at a community-based organization, mentoring teens and guiding them through the very same challenges he once faced. Years later, he told me, “Thank you for staying on me and holding my feet to the fire.” That stuck with me—not just because he made it, but because he remembered who refused to let him quit. Sometimes, consistent accountability and genuine care can change everything. My legacy isn’t defined by what I say—it lives in the stories people tell about how they experienced me, how I showed up, and how I made them feel seen, valued, and pushed toward purpose.

How can the Rochester community better support organizations like CPGR that are truly on the frontlines of social and educational equity?

“I grew up watching people care for one another without titles or paychecks—just out of principle. That spirit is what initially drew me into this work.”

Invest—not just financially, but relationally. Trust us. Partner with us. Don’t just extract data—listen to our stories. Policy makers, funders, and local businesses can create lasting change by being in authentic relationship with grassroots organizations, not just transactional ones. Equity requires proximity.

What role does collaboration with other nonprofits, schools, or businesses play in the success of your programs? It’s everything. No one organization can do it alone. Our impact multiplies when we work in concert. Schools bring access to students, businesses offer real-world experience, and fellow nonprofits provide complementary services. Collaboration breaks silos and builds ecosystems of support. That’s how

we create sustainable change.

If you could wave a magic wand and instantly fund or implement one new program or service for youth in Rochester, what would it be?

A year-round Youth Innovation & Opportunity Hub—combining mentorship, tech and trades training, mental health supports, entrepreneurship labs, and creative arts. A space designed with youth, not just for them. A place where they can see themselves reflected, affirmed, and equipped to lead.

What advice would you give to the next generation of male leaders looking to make a difference in their communities? Know your worth and remember your roots. You don’t have to leave your

community to lead—you can lead from it. Stay grounded in service. Be bold, be consistent, and be teachable. Surround yourself with people who will challenge and pour into you. And don’t just seek power—seek purpose.

Lastly, what’s your personal mantra or mindset that helps you continue pushing forward—especially when the work gets tough?

“To whom much is given, much is required.” I come from a lineage of strength and sacrifice. When the work gets heavy, I remind myself that I’m walking a path paved by ancestors who had far less but did far more. I push forward not just for me—but for the generations coming behind me.

FAMILY LITERACY { LETS GET L.I.T. }

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Strengthening Bonds and Boosting Futures in Rochester

Around kitchen tables, at bedtime, and in the car after school, women across Rochester are quietly building something powerful: family literacy. Every bedtime story, grocery list, or mealtime conversation is a powerful step toward family literacy. In a world of screens and busy schedules, reading and learning together as a family can feel like a time-consuming chore, but it’s more than valuable, it’s essential! Family literacy is the way parents, caregivers, and especially women, (mothers, aunts, grandmothers etc.), support reading, writing, and learning at home. It’s not just about books, it’s about bonding, growth, and setting the stage for lifelong success.

What Is Family Literacy?

Family literacy lives in everyday moments like reading a story at bedtime, singing songs in the car, or writing a grocery list together. These simple activities build vocabulary, confidence, and curiosity. It’s not about formal lessons. It’s about connection. In today’s digital world, literacy also includes thinking critically, engaging with media, and using language thoughtfully. In literacy-rich homes, everyone learns, thrives, and aspires to greatness.

Why Family Literacy Matters?

The benefits are huge. Children who are regularly exposed to books and language tend to develop stronger vocabulary, comprehension, and a love of learning. Research shows children who are read to at least three times a week are nearly

twice as likely to rank high in reading skills. In fact, infants read to daily will hear up to 1.4 million more words before kindergarten giving them a big head start.

For adults, reading with children builds stronger relationships and can even reignite their own love of learning. Parents become more confident, engaged, and capable of supporting their child through their schooling. Family literacy helps close education gaps and strengthens communities. When families value reading and learning, children grow into informed, empathetic citizens ready to thrive. In other words, kids who read, succeed.

Women: The Heart of Family Literacy

While all the adults, both male and female, can take an important place in a child’s life, women are often at the center of their family’s literacy journey. From organizing routines to choosing books, many women, even while juggling work, caregiving, and other responsibilities, are in charge. The challenges are real. Time constraints, limited access to books, and past struggles with reading can make it tough. But when a woman shows up committed to supporting their children’s literacy learning, her impact is huge. From reading a picture book to telling family stories to a grandchild, small moments can plant deep roots,

Even If Reading is a Struggle. You Can Make a Big Difference

About 1 in 5 adults in the U.S. struggle with basic literacy but they can still make a major contribution to supporting a child’s learning. You don’t need a degree

in education to change a child’s future. It just takes a few minutes and a story. For women everywhere, literacy begins at the kitchen table, in bedtime whispers, and in the lessons shared through love. For anyone finding reading hard, be honest with your child. Tell them that you’re working on reading too. You can model that learning is a lifelong journey and it’s okay if something is hard at first. If books feel overwhelming, try audiobooks or read-along apps. Listen to stories together, talk about the characters, guess what might happen next. These conversations build language skills and connection and are important parts of reading comprehension.

We are surrounded by literacy in our environment. It lives in everyday life, for example, in shopping at the grocery store, reading signs on a walk, looking at a restaurant menu, or writing a grocery list. Every word counts. There are many ways to build your own skills, through public libraries, literacy nonprofits, and websites like ProLiteracy.org or USA Learns offer free, supportive programs just for adults.

Some local programs, like Get L.I.T., even combine early education for kids with literacy classes for parents so you can learn as a family. Let’s Get L.I.T. (Liberating Individuals Through Literary Texts) is a culturally responsive, family focused, community-rooted initiative designed to ignite a love for reading while promoting literacy, identity development, and empowerment across generations. This grassroots program doesn’t just teach reading—it liberates through literature by offering:

CLIANDA FLORENCE & DR. CAROL ST. GEORGE PROFESSOR AT THE UNIVERSITY OF ROCHESTER

• Family-centered workshops where parents and children explore culturally affirming texts together

• Literacy nights in schools and community centers that encourage storytelling, dialogue, and shared reading

• Culturally relevant book drives and giveaway

• Curriculum support and coaching for educators and parents

Let’s Get L.I.T. partners with schools, churches, local organizations, and families to reimagine literacy not as a skill but as a tool of liberation, healing, and connection.

How to Build a Literacy-Friendly Home

If you are interested in supporting literacy at home, you don’t need fancy materials or lesson plans. Just start small. You don’t have to be perfect. You just need to be present. Consistency, patience, and a willingness to learn alongside your child will make all the difference. Enjoy and celebrate small victories, every new word, every page turned, every story shared.

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“Not all screen time is bad. E-books, educational apps, and digital read-alouds can be fun and support learning. Pair tech with conversation.”

Encourage storytelling, let kids make up tales, draw their own books, or act out scenes with toys. Puppets can be great fun.

Singing and rhyming, even starting with babies. Rhythms help with language development, auditory skills and memory. Match content to age, here are some suggestions,

o Babies/Toddlers: Board books, songs, constant talking.

but instead watch, listen, and interact together.

Final Thoughts

Family literacy is about intention, not perfection. Every word spoken, every story shared, every list written together strengthens your child’s future, enhances future academic success, and even promotes a lifelong love for reading and books. It promotes building strong family bonds, and it’s fun! It might even boost your own appreciation for reading, writing, and speaking.

o Preschoolers: Picture books, repetitive stories, letter games.

o School-age: Chapter books, journaling, story discussions.

Here are some ideas to get started. Reading aloud daily, even 10 minutes a day makes a difference. Make it interactive: ask questions, talk about pictures, guess what happens next. Write together, from grocery lists to birthday cards, involve your child. Label items around the house or keep a family journal.

o Teens: Graphic novels, articles, podcasts—anything that keeps them engaged.

Using Technology Wisely

Not all screen time is bad. E-books, educational apps, and digital read-alouds can be fun and support learning. Pair tech with conversation. It is best if you don’t just hand over a phone or tablet,

So tonight, pick up a book. Tell a story from your childhood. Ask your child to imagine a tale. These moments matter. They’re not just creating readers, they’re building stronger, more connected families. Family literacy is one of the most powerful investments we can make—for our children, for ourselves, and for our community. In Rochester, programs like Let’s Get L.I.T. and the robust offerings of our local libraries remind us that we already have the tools to create change.

Let’s read together. Let’s grow together. Let’s Get L.I.T.—and light up a brighter future.

Quote to Remember: “When you learn to read, you will be forever free.” – Frederick Douglass

EASE ATHLETICS { STRIVE FOR EXCELLENCE }

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

EASE stands for Encouraging Athletes to Strive for Excellence— how do you bring that mission to life with the 13–18 boys’ program?

“The mission comes to life by creating a platform that allows former athletes mentors, and sometimes, just good people the opportunity to give back and teach our youth the skills that we know, not only on the basketball court, but in life in general.

Excellence is not a certain level you reach. Excellence is something that can be the reflection of one’s continued determination and resilience through any situation you’re challenged with.”

Why do you believe athletics can play such a transformative role in a young man’s life beyond the court?

“Athletics have taught me so much and I feel like the things I’ve encountered in competitive Sports, correlate in every aspect of life. Like discovering different emotions, and how they can have a positive or negative effect on you - then learning how to manage them. From experiencing new skills and going through changes and progressions - to facing setbacks and finding the determination to rise above them. Even experiencing success and dealing with ego and pride - to learning how to remain humble and not take the good moments for granted. I can

go on and on and on, but trust me if you’re involved in sports there are so many things that can be taken as an example of real-life situations.”

What separates EASE Athletics from other youth

basketball programs in the Rochester area?

“For the past 7 years about 85% of our players come from the inner city & we have taken in players who may not have ever had the opportunity to play basketball for an elite program.

Program Structure & Player Development

Walk us through the training experience for athletes in the 13–18 age group—what does a season look like from March to Ju ly?

Whether it be because of financial hardships, transportation issues, or even a lack of guidance. Over the years we have been willing to sacrifice to help those players through, and it hasn’t always been because they were talented players. The other thing is that our teams aren’t as separated as I’ve seen in other programs. All of our coaches work together, we practice together at times, we travel together and everyone knows each other and it has a family-type vibe. We get that compliment a lot at tournaments.”

“First off we start by having our coaches meetings as it gets closer to the season. I want to try to get the coaches on the same page, remind them of our mission statement, and reiterate the importance of reflecting on why we are doing this and understanding the responsibility that comes with it. After that, it’s on. We like to keep the intensity up and we put a lot of pressure on our players to go hard. We have earned our respect as a program, so we prepare them for the challenges ahead, because whether they know it or not, some teams are coming to kick our “you know what’s” because we’ve done the same to them in the past. We practice two times a week to prepare for our season which consists of weekend tournaments. On the weekends we can end up playing anywhere from 3 to 5 games depending on how far you get. You keep playing until you lose or win the tournament championship. This year, two of our teams were selected to participate in the MADE Hoops Challenger Circuit. This is a new experience for us and it validates our growth

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““I would say, there is so many pieces to the puzzle of life, And every piece is needed to make the bigger picture come to life.”

as an organization to be selected to participate in it. MADE Hoops is considered to be one of the best platforms that host tournaments. They bring together, selected teams from all over the country that compete in a ranking system to see who comes out the best. Currently our 15U team is ranked 8th place and the 17U team is ranked 15th place.”

How do your coaches and mentors help athletes develop both as players and as young men?

“The biggest thing for me is them showing up. Our coaches have gained experience over the years and have been committed and dedicated with EASE. We may not have expert coaches for the X&O’s, but I know we have good people as well as good fathers. we challenge each other as coaches to continue to get better. So I believe Focusing on certain principles helps our athletes on and off the court. things like believing in yourself. never giving up, sticking to your commitments, striving to be excellent are examples of beliefs they can utilize, that will help them on and off the court.”

How do you balance intensive trainingwith lessons on character, responsibility, and personal growth?

“I think the best way to balance it is knowing and understanding who the individuals are. Players come from different backgrounds and teachings. some already come with great character and are responsible, and others lack those characteristics. So finding what motivates them and

what their interests are, can help with reaching them and guiding or keeping them on the right path.”

What kind of feedback or results have you seen from players who complete your program?

“It’s a wonderful feeling to just get a random call or text message from a former player and the purpose of the call being to say thank you. That gets me every time. I’ve also had players who didn’t complete or had to leave because of their actions, Come back later in life and give the same praises and say how some of the things I spoke of or talk to them about had helped them through tough situations. I personally take that as the ultimate reward.”

Beyond the Game

How do you teach critical life values like teamwork, accountability, and sportsmanship to the athletes?

“With EASE! …We look to be successful and we want to win. And those are things that are necessary when it comes to striving for excellence. So as coaches, we have to recognize when the lack of those things are hurting us and find ways to change that.”

What role do families play in the EASE experience, and how do you build those family connections throughout the season?

“Family support is everything! we’ve talked in our groups for years about how it takes a village to raise one child. So we always embrace family support. giving parents and family

members access to our inside chats and messaging, allowing them to attend practices, having events like barbecues and banquets to bring everyone together on a personal level all plays a major part.”

How does your program ensure athletes are also staying academically on track while training and traveling?

“During practices we have conversations with the players about making sure they are taking care of their responsibilities at school and home. I know myself, and a few other coaches have had talks with parents and even gone to schools and spoke directly to teachers, and given our contact information to stay on top of a players behavior or decline in academics. Disciplinary action like being suspended from the team, has been a result of players failing in school or having behavioral issues. We’ve also acknowledged and given rewards to players who have exhibited good character and good academics. One of my goals is to create a space that we can, not only have a film room, but a study hall as well.”

Exposure & Opportunity

Your teams compete in college exposure tournaments and NCAAcertified events—how do those opportunities benefit your athletes long-term?

“I think overall a major confidence boost, and it shows the progression of their hard work by being invited to compete at the bigger events. It also gives players a chance to be recognized

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“The biggest thing for me is them showing up. Our coaches have gained experience over the years and have been committed and dedicated with EASE.”

as there is a requirement for players to create player profiles so that they can be recruited by college coaches who are in attendance.“

Can you share any success stories of former athletes who have gone on to play in college or achieve other personal milestones?

”A player that comes to mind is Chaz Washington. when I first met Chaz he was really to himself and a little rough around the edges. he grew up in a ruff neighborhood and he had never been outside of Rochester before. I remember us having a tournament at a University and we were walking around the campus and I remember him looking around in amazement at the campus and the environment. I remember saying to him,

after AAU player that could’ve played anywhere but chose to play with EASE. He came in determined, committed, and coachable. He didn’t take the opportunity for granted. He practiced hard and excelled in every tournament we participated in. He was a great teammate and his hardwork and dedication paid off. Melvin is now playing for the Kansas Jayhawks.”

Coaching & Culture

What qualities do you look for in an EASE coach or mentor, and how do they impact the athletes’ lives off the court?

“I look for how passionate they are to help others succeed. I think it’s important for a coach to understand that everyone needs to be good in order for the team to be great. that’s a mindset that can be infectious to the players we coach.”

“This is how college life is and one day you’ll be livingat a college. At that moment, I’m not sure how impactful that statement was to him, but Chaz remained very loyal to the program and would go on to be one of the top players in the Rochester area and ended up playing basketball at Canton College. Another one is Melvin Council Jr. Melvin was what we would call in the Basketball community, “a Gym rat”. Melvin was a highly sought

What do you say to young athletes who may not see themselves as “elite” yet but want to grow in the sport?

“I would say, there is so many pieces to the puzzle of life, And every piece is needed to make the bigger picture come to life. So be Elite to the principles of believing in yourself, never giving up, and showing up. And I promise the sport will help you grow further than know.”

What’s your ultimate goal for every boy who goes through the EASE Athletics program— what do you hope they carry with them for life?

“I will say my ultimate goal for every player who goes through the EASE program, is that the experience with this program gives them more than just basketball and helps them to navigate through life’s obstacles…. with EASE . “

Armen (Boogie) Dollar Director/Head Coach Easeathletics.com @ease_athletics

{ SHIFT+CONTROL }

{ STRIVE FOR EXCELLENCE }

“The mission comes to life by creating a platform that allows former athletes mentors, and sometimes, just good people the opportunity to give back and teach our youth the skills that we know, not only on the basketball court, but in life in general.”

YOU ARE ENOUGH.

THOMAS STEIN AKA TOMMY CUTS

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

BY MARISA ZEPPIERI

“This Too Shall Pass”: Thomas’s Journey from Addiction to Redemption and Purpose

Growing up in Greece, NY, Thomas was like many other kids—playing hockey year-round and dreaming big. A 2005 graduate of Olympia High School, he admits he wasn’t prepared for what came next.

“I thought I was going to play professional hockey,” he says. “But ego and pride took over. I started working in hospitality full time, and at 18, Oxy entered my life. I had no idea how powerful one little substance could be—or that it would destroy an entire generation.”

When the World Feels Like It Owes You With no father figure, an alcoholic mother, and the loss of his grandmother at 16, Thomas acknowledges that early trauma helped fuel a destructive mindset. “I thought the world owed me something,” he reflects. “Expectations brought disappointment, and I validated my pain with excuses.”

That path ultimately led him to prison—where his substance use disorder followed him. “I remember being in confinement, thinking I couldn’t even survive in prison. So how could I possibly survive in the real world?”

The Turning Point

While there wasn’t a single epiphany, Thomas says that upon release, he

faced a choice: return to what he knew—or try something different. “The only thing I was sure of was what I didn’t want anymore.”

And that sliver of clarity became the catalyst for a slow, steady transformation.

Faith and Sobriety

“God is my Lord and Savior—without

Him, I am nothing,” Thomas says without hesitation. After 13 years of rehab, detoxes, psych wards, and halfway houses, he understands the uphill battle of early recovery all too well. “It’s the worst part. But if you can just stay in today, there’s hope.”

His faith has become his compass. “God blesses me with one more day—to be of service to others. I heard the message loud and clear.”

To those who feel too broken to change, he offers this: “Look at the

people Jesus surrounded himself with. The broken. He knew everyone mattered. Everyone has purpose.”

A New Identity Through Creativity

Now a licensed barber and cosmetologist, Thomas has found healing through his art. “This is my expression. My redemption tour,” he says of his work.

He doesn’t hide his past—in fact, he wears it proudly. “I struggle with ADHD, anxiety, and substance use disorder. If I can connect with someone through a haircut or conversation and help them see they’re not alone, that’s what it’s all about.”

Building the Life He Once Dreamed Of

Thomas is now a husband and father, roles he never thought possible during his darkest days. “Kaylin, my wife, is the most phenomenal woman I’ve ever met. The moment I saw her, I knew I wanted to be nowhere else. She gave birth to the most beautiful little girl—and being able to call them mine is a blessing I’ll never take for granted.”

He recalls the isolation of prison: “I just wanted to be normal. To have a family. Now I fight every day to provide, protect, and be present.”

Living with Purpose

His days are now guided by one mission: service. As Lead Peer at Compeer Rochester and in

“To young men still deep in addiction or just out of jail, Thomas’s

message is clear: “Reach out. There are people and places that care.

I’m one of them.”

collaboration with RAWNY, Thomas helps others reenter society and access mental health support.

“Knowing your purpose takes a lot of weight off your shoulders,” he says. “As JA17 said—‘Do Good. Be Good.’ God bless, and go Bills!”

Words for Those Still Struggling

To young men still deep in addiction or just out of jail, Thomas’s message is clear: “Reach out. There are people and places that care. I’m one of them.”

His most important lesson? “This too shall pass. Just take it one day at a time.”

Book with Thomas: www.TommyCUTS.com Cal l o r text : 585-481-3860 DM on Facebook

BREAKING BARRIERS

In honor of our influential men edition, I would like to introduce our readers to three inspiring individuals: Jerry Cahill, Cory Lee, and Brandon Burris. In a world that often defines people by their limitations, these men are overcoming their own challenges and transforming them into opportunities for others. They are trailblazers who defy expectations and reshape entire fields related to health, accessibility, and innovation.

Here are some vital statistics to consider:

- Sixty-one million adults in the U.S. live with a disability.

- By 2030, the global accessible travel market is expected to exceed $350 billion annually.

- Over 70% of assistive technology needs in the U.S. go unmet due to cost or a lack of information.

From surviving a lung transplant and mentoring youth with cystic fibrosis (CF) to rolling across all seven continents to prove that disabilities should not restrict travel, and developing dignified, accessible technology that alleviates the daily struggles of both caregivers and those they serve, these three pioneers demonstrate that adversity can spark powerful transformation. Their stories are not just inspiring; they mobilize change.

BY CHRISTINE PIACENTINO

redefined what it means to thrive with a chronic illness. Now in his late 60s, he is a four-time organ transplant survivor, a pole vault coach, an avid cyclist, and a relentless advocate for the cystic fibrosis (CF) community. His story is one of resilience, reinvention, and a profound belief in the power of movement—both physical and emotional.

Growing up in Brooklyn, New York, Jerry was a competitive athlete from a young

is grounded in discipline, encouragement, and perspective. For Jerry, every vault serves as a metaphor: you plant the pole, you rise, and you trust that you’ll land on your feet—even when the bar seems impossibly high.

However, Jerry didn’t limit himself to coaching. He also became a competitive cyclist and initiated the annual “Bike 2 Breathe” ride to raise awareness and funds for the Boomer Esiason Foundation (BEF), where he serves as an ambassador for cystic fibrosis. This ride, which covers hundreds of miles, reflects his belief that movement is not just a means of survival—it’s a celebration.

Jerry Cahill - The Breath of a Fighter

Jerry Cahill challenges everyone to embrace his motto: “You cannot fail at anything unless you stop trying.”

Jerry Cahill’s life is not defined by cystic fibrosis; instead, it is characterized by his refusal to let the disease stop him. Diagnosed at the age of 10 with a condition that once had a life expectancy of just 16 years, Jerry has not only outlived the odds but has also

age. When he was diagnosed with CF, a genetic disorder that affects the lungs and digestive system, he was advised to avoid strenuous activity. However, Jerry chose a different path. He continued to run, jump, and push his body—not in defiance of his diagnosis, but in partnership with it. “Exercise became my medicine,” he often says, and that philosophy has become the cornerstone of his advocacy.

Jerry’s passion for athletics led him to become a pole vault coach, where he mentors young athletes in a sport that requires precision, strength, and fearlessness. His coaching style

Jerry’s journey through organ transplantation is nothing short of extraordinary. In 2012, he underwent a double lung transplant at Columbia University Medical Center. The surgery was a success, but as Jerry puts it, “With cystic fibrosis, and then with the transplant, you kind of trade one set of problems for another”.

Years later, while preparing for another Bike 2 Breathe event, Jerry began to experience severe water retention. He pushed through the final leg of the ride, ending at Coney Island, only to be rushed to the hospital. His kidneys were failing. He was placed on 24/7 dialysis and soon learned that his liver was also deteriorating. What followed was a harrowing period of uncertainty, as he waited for a donor who could provide both a kidney and a liver.

Despite the risks—especially the heightened chance of infection due to immunosuppression—Jerry underwent

PHOTOS BY ROBYN BATY PHOTOGRAPHY

“Things go wrong on every trip,” he laughs. “But I’ve learned to stay positive and trust that it will all work out.”

the dual transplant. It was his third and fourth organ transplant, and once again, he emerged with his signature resilience and gratitude. “I appreciate every day,” he told Columbia Surgery. “I’m not supposed to be here, but I am. So I’m going to make it count”. (https://columbiasurgery.org/news/ alive-65-three-time-transplant-recipientjerry-cahill-appreciates-every-day)

Jerry’s motto, “You Cannot Fail,” has become a rallying cry for the cystic fibrosis (CF) community. It’s not about perfection or invincibility, it’s about persistence. Through his work with the Boomer Esiason Foundation, Jerry has launched a series of programs under this banner, including:

• CF Wind Sprints: Short videos that address frequently asked questions from the CF community.

• You Cannot Fail Podcast: Discussions with individuals about overcoming adversity.

• Living by Example Mentorship Program: Connecting young people with CF to mentors with similar experiences.

Additionally, Jerry created a comic book series titled *Big Air Jerry* to inspire children with CF through storytelling and superhero imagery. Whether he’s speaking at schools, hospitals, or conferences, Jerry’s message remains consistent: your diagnosis is part of your story, but it doesn’t determine the ending.

Jerry Cahill’s impact is measured not only by the miles he has biked or the medals he has earned, but also by the lives he has touched. He has helped redefine what is possible for those with cystic fibrosis, demonstrating that a full, active, and purpose-driven life is not only attainable—it is worth fighting for. Jerry’s story serves as a powerful reminder of the importance of organ donation. Each

of his transplants was made possible by the selfless decisions of others. He honors their gifts by living life to the fullest and encouraging others to do the same.

Cory Lee - Rolling Around the World— and Changing It

“Disability is not a limitation,” Cory Lee says. “It’s a different perspective—and often, it’s the most innovative one in the room.” At just two years old, Cory Lee was diagnosed with spinal muscular atrophy, a condition that ultimately led him to use a power wheelchair full-time. However, this diagnosis did not limit his dreams. Today, Cory has traveled to all seven continents and over 50 countries, becoming one of the world’s most influential voices in accessible travel. Through his award-winning blog, “Curb Free with Cory Lee,” he not only documents his adventures but also redefines what is possible for travelers with disabilities.

Growing up in northwest Georgia, Cory’s early experiences with travel were influenced by road trips and family vacations. However, it was a trip to Walt Disney World that first ignited his passion for exploration. “I’m still somewhat of a Disney addict,” he admits, highlighting how the parks’ accessibility enabled him to experience the magic fully. This sense of inclusion planted a seed that would later grow into a global mission.

Cory’s first international trip to the Bahamas at age 15 was a turning point in his life. Experiencing a new culture, trying unfamiliar foods, and navigating a different environment ignited a passion for travel within him. “That’s when the travel bug really bit me,” he recalls. However, as he ventured further, he quickly realized how inaccessible much of the world remained. From broken elevators in New York City subways to malfunctioning wheelchair chargers in Europe, Cory encountered—

yet overcame—obstacles that would have stopped most travelers in their tracks.

After being rejected for a job due to his disability—despite having flown out for the interview—Cory decided to take action. In 2013, he launched “Curb Free with Cory Lee,” a blog dedicated to sharing accessible travel tips, destination guides, and personal experiences. What began as a passion project quickly grew into a movement. Today, the blog reaches millions of readers and has earned accolades from National Geographic, the Webby Awards, and the Society of American Travel Writers.

Cory’s influence extends well beyond his blog posts. He has become a highly soughtafter speaker, consultant, and advocate, collaborating with tourism boards and travel companies to enhance accessibility worldwide. He has paraglided over the Swiss Alps, explored the vibrant streets of Marrakech, and organized group trips for fellow wheelchair users, demonstrating that adventure knows no limits.

In 2022, Cory took his mission a step further by founding The Curb-Free Foundation, a nonprofit organization that provides travel grants to individuals with disabilities, including those who use wheelchairs. “Travel can be expensive, especially when you require accessible accommodations or a care attendant,” he explains. The foundation has already helped people visit destinations such as Disney World, the Caribbean, and even Morocco. One of its most touching stories involves an 80-year-old man who had never seen the ocean; he was granted a trip to Tybee Island. “He cried when he saw the beach,” Cory recalls. “That moment reminded me why this work matters.”

Cory’s advocacy is deeply personal. Born in the same year that the Americans with

“The best technology isn’t what’s in the lab,” Brandon Burris emphasizes. “It’s what ends up changing someone’s life.”

Disabilities Act was passed, he views himself as part of a generation fighting for full inclusion. “Many pioneers came before me,” he says. “Now it’s our turn to keep moving the needle.” Whether he is lobbying for accessible beach mats or calling out airlines for inadequate support, Cory uses his platform to amplify the voices of the disability community.

Despite the challenges he faces, Cory remains relentlessly optimistic. “Things go wrong on every trip,” he laughs. “But I’ve learned to stay positive and trust that it will all work out.” That mindset has carried him through countless adventures and has inspired thousands to follow in his footsteps. Cory’s advocacy is deeply personal. Born in the same year that the Americans with Disabilities Act was passed, he views himself as part of a generation fighting for full inclusion. “Many pioneers came before me,” he says. “Now it’s our turn to keep moving the needle.” Whether he is lobbying for accessible beach mats or calling out airlines for inadequate support, Cory uses his platform to amplify the voices of the disability community.

Despite the challenges he faces, Cory remains relentlessly optimistic. “Things go wrong on every trip,” he laughs. “But I’ve learned to stay positive and trust that it will all work out.” That mindset has carried him through countless adventures and has inspired thousands to follow in his footsteps. For Cory, travel is not merely about visiting different destinations; it is about connection, empathy, and visibility. “When people see wheelchair users navigating the world, it changes perceptions,” he says. “It demonstrates that we are not confined—we are curious, capable, and ready to explore.” Looking toward the future, Cory aims to expand his foundation, organize more group trips, and continue to break down barriers.

“I want the next generation of wheelchair users to grow up in a world where travel is genuinely accessible,” he explains. “A world where they don’t have to fight for inclusion—it should be a given.”

In a society that often underestimates individuals with disabilities, Cory Lee is a formidable advocate. Through resilience, grace, and an abundant sense of wanderlust, he demonstrates that the road less traveled is not only possible but also worth every mile.

Brandon Burris - Engineering Independence

“The best technology isn’t what’s in the lab,” Brandon Burris emphasizes. “It’s what ends up changing someone’s life.”

In a world where innovation often feels cold and clinical, Brandon Burris is demonstrating that the most powerful breakthroughs emerge not just in laboratories but also from love, loss, and the lived experiences of caring for those who cannot care for themselves.

Brandon Burris, Co-Founder and Chief Operating Officer of RHM Innovations, Inc., is redefining purposeful leadership. Together with his wife, Dr. Courtney “CJ” Burris, they have created more than just a company; they have established a meaningful mission. After experiencing the loss of several family members between 2019 and 2020, Brandon made the conscious decision not to retreat into despair. Instead, he transformed his pain into purpose by co-founding RHM Innovations, which aims to develop dignified and accessible technology that addresses the daily challenges faced by caregivers and the individuals they support.

At the core of their innovation is the Aide-ing Arm, a hands-free bathing device designed to reduce physical strain while restoring a sense of control and dignity to those receiving care. While the device has garnered numerous

accolades, including top honors in various business competitions across New York State, it is Brandon’s quiet determination and steadfast compassion that elevate his work from merely impressive to truly inspirational.

Brandon Burris is a PhD-trained scientist specializing in Biochemistry and Molecular Biology, bringing a rigorous research approach to RHM’s product development. What sets him apart from the typical COO in a tech startup is his emotional intelligence and relentless drive to ensure that no one feels invisible in the systems designed to support them.

As a son, husband, and caregiver, Brandon understands the heartbreak of watching a loved one lose their autonomy and recognizes the silent exhaustion that caregivers often endure. He has experienced the feeling of seeing a need, feeling powerless to meet it, and yet choosing to take action regardless. This is what makes Brandon Burris such a formidable individual. He isn’t pursuing technology for its own sake; he is committed to creating tools that genuinely care for people. He champions values that resonate deeply with the readers of Rochester Woman Online: resilience, empathy, and the importance of being present for the people you love, every day.

Whether he’s leading a design sprint, advocating for policy changes in disability care, or quietly supporting someone who is simply trying to get through their day, Brandon Burris exemplifies that actual toughness is not loud or boastful—it is kind, intelligent, and enduring.

In a world that urgently needs more humancentered innovation, this is the kind of toughness we should celebrate.

“In a world that urgently needs more human-centered innovation, this is the kind of toughness we should celebrate.”

Their stories remind us that adversity is not merely something to endure; it can be a catalyst for transformation. Whether it’s advocating for the underrepresented, pioneering new technology for independence, or reimagining the way we travel, these three individuals demonstrate that one person’s journey can illuminate the path for millions.

Jerry Cahill challenges everyone to

embrace his motto: “You cannot fail at anything unless you stop trying.”

Let their stories inspire our actions in the workplace, our communities, and our homes.

Connect & Support

• Jerry Cahill Website: jerrycahill.com

Podcast: CF Podcast with Jerry Cahill Instagram: @jcahillcf

• Cory Lee Website: curbfreewithcorylee.com

Facebook: Curb Free with Cory Lee Instagram: @curbfreecorylee

• Brandon Burris

Company: RHM Innovations Inc.

LinkedIn: Brandon Burris

DRIVING THE FUTURE

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

BY IAN LOVE

HOW AI IS TRANSFORMING THE AUTOMOTIVE INDUSTRY

The automotive industry is undergoing one of the most profound transformations in its history—and artificial intelligence (AI) is riding shotgun. From smart factories and predictive maintenance to autonomous driving and intelligent infotainment, AI is reshaping how cars are made, how they drive, and even how we interact with them.

Smarter Manufacturing

AI’s first pit stop in the automotive world was behind the scenes—in manufacturing plants. Today, AI algorithms analyze massive data streams from factory equipment to detect anomalies, predict breakdowns, and optimize workflows. Automakers like BMW and Toyota are using AI-powered robots not just for assembling parts, but also for learning and adapting to different tasks on the fly.

they become major problems.

Brands like Tesla and GM are using machine learning models to notify drivers—and even service centers— when something needs attention. It’s not just about fixing what’s broken, but anticipating what will break.

Autonomous Vehicles: AI in the Driver’s Seat

No discussion of AI in automotive is complete without mentioning self-driving cars. While full autonomy (Level 5) is still on the horizon, AI is already deeply

Enhanced In-Car Experiences

AI isn’t just about performance—it’s also redefining comfort and convenience. Voice assistants like Mercedes-Benz’s MBUX or Amazon Alexa integrated into Ford vehicles allow for natural, hands-free control. AI personalizes everything from seat position to climate control, learning the driver’s preferences over time.

Navigation systems now incorporate predictive traffic data, rerouting you dynamically for the fastest or safest route. AI even powers entertainment recommendations and driver fatigue detection, enhancing both enjoyment and safety.

This has led to reduced downtime, lower costs, and higher-quality vehicles. In some facilities, AI even schedules production runs based on market demand and supply chain variables, making the factory floor more responsive than ever.

Predictive Maintenance: Prevention Over Cure

Gone are the days when car maintenance was a guessing game. Modern vehicles are equipped with hundreds of sensors constantly collecting data on engine performance, tire pressure, fluid levels, and more. AI analyzes this data in real time, detecting potential issues before

embedded in advanced driver-assistance systems (ADAS). Lane-keeping, adaptive cruise control, automatic braking, and parking assist are all powered by AI systems interpreting sensor data in real time.

Companies like Waymo, Cruise, and Tesla continue to push boundaries, training AI models on millions of miles of driving data to improve decision-making in complex environments. The challenge? Ensuring safety, reliability, and ethical behavior in edge cases where human intuition still plays a vital role.

The Road Ahead

The integration of AI into the automotive industry isn’t without its speed bumps. Questions around data privacy, cybersecurity, and regulatory frameworks remain unresolved. And while AI offers powerful tools, human oversight and ethical guardrails are critical to ensuring these technologies serve everyone fairly. Still, one thing is clear: the road ahead is being paved with data, and AI is in the fast lane.

Whether you’re a gearhead, a technophile, or just someone dreaming of a smarter commute, keep your eyes on the horizon. The cars of tomorrow won’t just be machines—they’ll be intelligent companions, co-pilots, and maybe even chauffeurs.

THE SALAFIA FAMILY TEAM

The Family Behind the Brand

The Salafia Sold Team is a family-run business—can you share how that dynamic impacts the way you work with clients? Working as a family has its benefits and its challenges. As a family we understand each other’s idiosyncrasies very well. We have worked together as a team for over 20 years now; after both Sal and David graduated from college with business degrees. It took a period of time for a transition and rhythm to be set as it was definitely hard for Nunzio and his wife Mirella to integrate the new family members into the business. Over the past 20 years, the family learned how to operate as a unit and we can’t imagine working any other way at this point.

What inspired you to build a real estate team together, and what roles do Sal, Nunzio, and Davide each play in the business?

All three of us have our own book of clients we have nurtured and built. As a team we each have roles and have responsibilities that keep our team highly effective. Sal took leadership of the brand management and the SEO and web development. He tends to be “the voice” of the team making instructional videos, and responding to the media when our team is asked to weigh in on the real estate market. Nunzio and David manage the families large commercial portfolio on the commercial side of the business coordinating with our corporate tenants. We are fortunate to have two of the three wives of the family intimately involved as well in the operations, Mirella (Nunzio’s wife) manages the leads that come into the office and accounting for the businesses, Jamie (Sal’s) wife is a key member of the accounting portion of the business and manages all of Sal’s clients files coordinating with attorneys, bankers and clients to get them to the closing table.

What are some advantages of working with a multi-generational real estate team like yours?

Our team is very well recognized for success. When an offer is written by our team there is a great deal of respect given to the offer because this team has effectively proven that it is capable of closing and negotiating. The teams past history truly is the number one asset we have as all our team members will clearly note they get an instant respect for the shear years of experience our represent. Rookie mistakes are simply not made in our team.

Real Estate Expertise & Success

Your team has been nationally recognized and ranked #1 in transactions in New York State—what do you think sets you apart? We are motivated by the desire to help people. We have made fantastic deals for our clients because our minds are wired to naturally have strong interest in problem solving. We are not working for a specific paycheck any longer in our careers. We have a great deal of strength financially behind us all and the money has not been the driving force for any of us for a long time. That said, each of us remember the days when this family had very little and respect these moments of our families history.

How do you handle the pressures of such high volume while maintaining a personalized experience for every client? We don’t take “days off”, we are available as long as we are awake to our clients. This includes when we are on vacation, when we are out to dinner and when we are hanging out with friends. Our friends realize that a phone texts or rings and that Salafia is going to respond. It’s just the way it is. We do play hard as well, but we will gladly interrupt our private times to help a client because we know those great moments in our lives would not be there without our

clients support.

Buying and selling a home is deeply personal—how do you build trust and make your clients feel comfortable from day one?

For years we have told clients, if you don’t feel like you can pick up the phone and call us at any time as you would a friend than we are the wrong person to be working with. We strongly believe the process to buy and sell a home is very personal and involves a partnership between client and agent. We treat our clients like we would a family member and it has exponentially grown our business year after year. We are very involved in each transaction that happens here and we use our connections and negotiated knowledge to make our clients successful while giving them tons of education about the process they are engaged in along the way.

Team Structure & Innovation

Your team includes 12 professionals, including a full marketing department— how does that structure benefit your clients?

We have a huge budget that is allocated to our clients, the budget is used to help market listings and to provide resources for our clients. Part of our resources are investment in high quality staff who are knowledgeable in what they do and supportive to our clients needs.

What kind of marketing strategies do you use to give your listings an edge in today’s market?

We are experts in Search Engine Optimization, so much so that we have attended meetings with specialists in the field and can keep up on everything being discussed. We keep up on the latest trends and investment in websites, and campaigns that benefit our clients are made daily here. Sal’s role is to over see the internet marketing

{ A WOMAN’S PERSPECTIVE } { A FAMILY AFFAIR }

“Working as a family has its benefits and its challenges. As a family we understand each other’s idiosyncrasies very well. We have worked together as a team for over 20 years now”

here in our company. It’s absolutely amazing to see some of the growth we get annually with what his department has headed for our team.

How do you stay ahead of trends and changes in the Rochester real estate market?

We are consistently learning, the market changes annually. We use our past experiences to make decisions about the future real estate market trends and this has made us highly successful.

Client Focus & Philosophy

What’s the biggest misconception people have about working with a real estate team versus an individual agent? They don’t think you will get the personal level of commitment you actually get. In fact you get the leadership that many agents can only dream to have by their side. In a team everyone has the same common goal and an effective team like ours uses our power in the market to make amazing results for their clients. We have accomplished things as a team that were simply unfathomable as an independent agent. We have spent decades perfecting our craft and we are so proud and honored to still be recognized for what we do every year.

Can you share a memorable client story where you helped someone overcome a major real estate challenge?

There are so many stories we can share, the one best story that’s never left our heart is when we helped a client see 54 homes during their search. The client was very concerned she would be rushed to pick the first house. Our loyalty to her stuck in her mind as when she finally found the home of her dreams it was presented at an open house by a member of her church who told her to ditch her realtor.

Our commitment was so strong to her that she refused to do so and bought the home with us!

How do you define success—not just in terms of transactions, but in relationships and community impact?

success to us is the fact that our business is so largely impacted by the referrals of happy clients. Our business continues to grow because people grow close with us, refer their friends and family and surprise us with many calls of support over the course of our careers. This is the true test for any businesses success.

Local Insight & Passion for Rochester

What do you love most about helping people buy and sell homes in the Rochester area?

We know it inside and out, we love that there are likely not more than a hand full of streets we’ve not worked on. This is a huge powerful statement because we can say with confidence we have experience in most anyone who calls us neighborhood.

Are there particular neighborhoods or property types that you specialize in or love working with?

We love our city and all its suburbs there is not a favorite. We do love unique properties because it’s equally fun for us to experience.

Looking Forward

What are your goals for the future of the Salafia Sold Team—any new services or expansions on the horizon?

We continue to do what we do best, listing and selling homes in the Rochester market. The future is bright for our team as we continue to invest in infrastructure that supports our clients needs!

How do you continue to evolve your business while staying true to your core family values?

We have probably seen the evolution of our company at its full peek. This is to say we don’t want to grow more than we’ve come at this point because we’ve already found that “sweet spot” we are all comfortable working in.

The success of the team is strong and the clients are happy which are the signs that tell us we’re in a good place.

What advice would you give to someone considering a career in real estate, especially in a competitive market like Rochester?

This may likely be the hardest year to break into residential real estate. The clients are expected to sign agreements to commission compensation ahead of seeing your ability. Not having a strong background is going to give an uphill battle to newer agents. The lack of inventory has experienced sellers agents being highly selective on which offer to recommend their clients take. Not having a proven track record could leave you and your client out of the race without ever even knowing that it was the agents inexperience that plays a part in not winning in more ways than one. It sounds harsh but that is actually something we’ve witnessed occur in multiple offer situations over and over again in this market.

INTERVIEW WITH COACH BRIAN

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Why do they call you Coach Brian— what does that title mean to you personally and professionally?

I’m known as *Coach Brian* because coaching is at the heart of everything I do. Whether I’m working with a high school basketball team or mentoring an entrepreneur, my goal is always to empower and guide people toward reaching their fullest potential. Coaching goes beyond teaching strategies—it’s about listening, connecting, and inspiring people to take action. This title represents my commitment to positive influence, not just in athletics, but in all areas of life. It means I’m a trusted mentor who helps individuals push through obstacles, embrace discipline, and achieve success, whether that’s on the court, in business, or in their health journey.

You’ve been called “The No BS Entrepreneur”—how did that reputation come about, and what sets your approach apart from others in the wellness world?

I’ve earned the title *“No BS Entrepreneur”* because I believe in raw honesty and transparency. I’ve worked with thousands of people and, over time, I’ve realized that most people don’t want fluff—they want results, and they want the truth. My coaching style is direct and to the point, whether it’s helping my basketball team fine-tune their skills or coaching clients in the wellness space to make real, lasting changes. I believe the path to success is through clarity and honesty—no sugar-coating, no excuses. People respect that. They appreciate the fact that I’m willing to challenge them, tell them like it is, and hold them accountable to their

goals. This no-nonsense approach has become a signature in both my coaching and entrepreneurial career.

Tell us a little about your background. What path led you into the world of health, fitness, and entrepreneurship?

With over two decades of experience in the health and wellness space, I’ve seen countless trends come and go. What I’ve learned over the years is that people are constantly searching for something that truly works—a solution that provides real, lasting results. I’ve helped countless individuals transform their health through fitness, nutrition, and mindset, but the introduction to frequency-charged nutrition was a game-changer for me.

My path into health, fitness, and entrepreneurship has been a culmination of my passion for people and my lifelong journey as an athlete and coach. From a young age, I’ve been involved in sports, learning the value of teamwork, discipline, and hard work. Over time, I realized that my greatest passion lies in helping others reach their personal potential—not just as athletes but as whole people. I’ve spent over two decades coaching high school basketball, and that experience taught me the importance of mindset, resilience, and continual improvement. Professionally, my background in business and entrepreneurship gave me the tools to build systems, create partnerships, and turn my passion for helping others into a career. My journey has been one of learning from my own challenges in both health and business, and now I use those lessons to guide others in their pursuit of better health, personal growth, and success.

What inspired you to start working with Frequense? Was there a personal experience or turning point that made you want to dive into frequency-based wellness?

With over two decades of experience in the health and wellness space, I’ve seen a lot of products, but none have impressed me quite like Frequense. It’s a revolutionary approach to nutrition because it combines the power of frequency-charged technology with plant-based ingredients that your body craves. Every living thing, including our bodies, operates at specific frequencies that are influenced by our environment, diet, and stress. However, harmful frequencies—such as those from processed foods, pollutants, and chronic stress— can disrupt our body’s natural balance. Frequense products help counteract these negative effects by infusing our nutrition with harmonic frequencies.

Two years ago, I was introduced to Frequense, and it immediately resonated with me. The results were immediate—I felt more energized, focused, and in control of my health. This wasn’t just another fad or quick-fix solution. It was something I had never seen before. Frequense’s frequency-charged products combine advanced science with natural ingredients, offering a unique way to support the body’s natural energy fields. I knew I had to share this with others because, after two decades of working with people to improve their health, I saw the power this could have on their lives. It’s the missing piece that many people are looking for when it comes to sustaining energy, reducing stress, and regaining focus.

“I’ve earned the title *“No BS Entrepreneur”* because I believe in raw honesty and transparency.”

For those unfamiliar, what exactly is Frequense—and what makes frequencycharged nutrition so revolutionary? Frequense is a groundbreaking wellness innovation, introducing the concept of frequency-charged nutrition. Every living thing, including our bodies, operates at specific frequencies that are influenced by our environment, diet, and stress. However, harmful frequencies—such as those from processed foods, pollutants, and chronic stress—can disrupt our body’s natural balance. Frequense products help counteract these negative effects by infusing our nutrition with harmonic frequencies.

We use a unique technology that tunes eleven carefully selected harmonic frequencies into our products. These frequencies resonate with your body’s natural energy fields, helping to restore balance and promote optimal health. But it’s not just the frequencies that make Frequense revolutionary—our products are also packed with synergistic, plant-based ingredients that enhance the effects of these frequencies, such as our *Rise* formula, which includes seven organic mushrooms that support cognitive function and immunity. This combination of science and nature delivers results that are both fast-acting and sustainable.

You describe the body as a “symphony of unique frequencies.” Can you explain how imbalance happens—and how Frequense helps restore harmony? Having spent over two decades in the health and wellness space, I’ve witnessed firsthand how imbalances in the body can manifest, whether through stress,

poor nutrition, or environmental factors. Every organ, system, and cell in our body vibrates at its own unique frequency, but when those frequencies are disrupted, the body begins to experience imbalances— leading to fatigue, poor focus, and even chronic health issues.

Frequense works to restore balance by introducing eleven carefully tuned harmonic frequencies into your body through our products. These frequencies help to “retune” the body’s natural energy fields, promoting a state of harmony and balance. Over the years, I’ve learned that supporting the body holistically is key, and Frequense does just that—using both modern nutritional science and the ancient wisdom of vibrational healing to create lasting change.

How does Frequense merge modern nutritional science with ancient healing practices?

Over my two decades in health and wellness, I’ve come to appreciate the value of both modern science and ancient healing practices. Frequense is the perfect blend of these two worlds. Modern nutritional science tells us that food and nutrients are crucial for the body’s function, but ancient healing practices, such as vibrational therapy, have long recognized the power of frequencies to support health. Frequense combines these two by infusing natural, plantbased ingredients with carefully tuned frequencies that help to enhance their effectiveness.

For example, the *Source* formula is packed with essential minerals to support bone health and hydration. But those

minerals are also frequency-charged, which enhances their absorption and effectiveness in the body. It’s a fusion of the best of both worlds, designed to restore harmony and optimize health.

Can you share a specific example or client story that demonstrates how Frequense helped transform someone’s life?

Over the years, I’ve worked with countless clients, but one particular story stands out. *Lisa*, a client I worked with for several months, was struggling with constant fatigue, lack of focus, and overwhelm. After years of trying different diets and supplements, she was ready to give up. But after introducing her to Frequense, something shifted. Within a few days, she began to feel more energized, and her mental clarity improved dramatically. She was able to focus better at work and felt more balanced overall.

What stood out to me the most was how quickly the frequencies began to take effect. I’ve seen similar transformations in many people over the years, but the results with Frequense were unlike anything I had experienced before. This isn’t just another supplement—it’s a powerful tool for restoring balance and enhancing overall well-being.

What are some of the most common excuses or obstacles you hear from clients—and how do you help them move past them?

One of the most common obstacles I hear from clients, especially after two decades of experience in the wellness space, is the overwhelming amount of information available. People often feel

“As

*Coach Brian*,

I want

to continue mentoring, guiding, and empowering individuals—whether they’re athletes or entrepreneurs—to unlock their full potential and achieve success on their own terms.”

like they need to make drastic, unrealistic changes to see results. This can feel paralyzing. What I tell them is that wellness doesn’t need to be complicated.

With Frequense, I help my clients break things down into simple, actionable steps. Whether it’s starting with one frequency-charged product like *Rise* for energy and focus, or *Source* for mineral replenishment, we start small and focus on consistency. Over the years, I’ve learned that small changes can lead to big results when done consistently, and I always remind my clients that progress is more important than perfection.

You often talk about helping people “stop whining and start winning.” What’s your tough-love philosophy all about, and why does it work?

Having worked in the health and wellness space for over 20 years, I’ve learned that results don’t come from complaining or making excuses—they come from taking action. My “stop whining and start winning” philosophy is all about accountability and pushing through discomfort. Whether you’re an athlete training for a game, an entrepreneur building a business, or someone working on their health, the principles are the same: stop focusing on the obstacles and start focusing on what you can control.

In the wellness world, many people are looking for quick fixes or external factors to blame for their challenges. What I do is challenge them to take responsibility for their own health. With the right mindset and the help of products like Frequense, which restore balance and enhance overall well-being, anyone can

make the changes they need to start winning. This tough-love approach works because it empowers people to take control of their own health and success.

What does “total health” mean to you, beyond just fitness and nutrition?

“Total health” is about more than just what we put in our bodies or how much we work out—it’s about a holistic approach to living a fulfilling life. It’s mental, emotional, physical, and spiritual balance. In my view, health is the alignment of all these areas. Fitness and nutrition are important, but so is mental clarity, emotional resilience, and a sense of purpose. It’s about cultivating a mindset that allows you to thrive in all areas of life—whether that’s in relationships, business, or your personal growth. If you’re not working on all aspects of yourself, then you’re only tapping into part of your potential. True health is finding harmony in everything you do and constantly striving to improve yourself.

As someone who bridges entrepreneurship and wellness, how do you stay ahead of trends while staying true to your mission?

Staying ahead of trends while staying true to my mission is all about being adaptable but grounded in purpose. I keep a close eye on emerging wellness trends, but I always ask myself, “Does this align with my core mission of helping people live healthier, more fulfilling lives?” If it does, I explore it. If it doesn’t, I move on. I also rely heavily on feedback from my community—my clients, athletes, and partners. They help guide me in

understanding what’s working and what’s needed in the wellness space. For example, frequency-based wellness was a trend I was initially unfamiliar with, but once I saw its effectiveness and how it fit with my approach, I dove in. It’s about integrating innovation into what I already do while always remaining true to my “no BS” approach to health and life.

What’s one wellness myth you’re constantly debunking with clients or the public?

A common wellness myth I consistently debunk is the idea that you have to follow a strict, rigid diet or fitness routine to be healthy. People often think they have to make drastic changes to see results, but that’s simply not true. Wellness is about consistency, small sustainable changes, and the right mindset. Whether it’s with frequency-charged nutrition or simple lifestyle adjustments, you don’t have to completely overhaul your life. Instead, focus on progress over perfection. I always tell my clients: start where you are, and take one step at a time. Wellness doesn’t need to be overwhelming—it’s about building habits that you can sustain in the long run.

How do you envision the future of wellness and frequency-based nutrition over the next five to ten years?

The future of wellness, particularly frequency-based nutrition, is incredibly exciting. As science and technology continue to evolve, I believe more people will recognize the importance of how frequencies impact our health. Frequency-charged nutrition will become a mainstream wellness tool, not just for

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“I’m known as *Coach Brian* because coaching is at the heart of everything I do. Whether I’m working with a high school basketball team or mentoring an entrepreneur, my goal is always to empower and guide people toward reaching their fullest potential.”

lenergy or mental clarity, but for helping people address deeper issues like stress, inflammation, and even aging. The beauty of this type of wellness is its potential to go beyond physical health and support mental and emotional well-being too. In the next five to ten years, I see frequency-based products becoming a vital part of people’s daily routines, empowering individuals to feel their best on all levels. I also see more people embracing a holistic approach to wellness, where mind, body, and spirit work together to achieve optimal health.

What’s your ultimate goal—as Coach Brian, as an entrepreneur, and as a leader in holistic health?

My ultimate goal is simple: to leave a lasting positive impact on as many lives as possible. As *Coach Brian*, I want to continue mentoring, guiding, and empowering individuals—whether they’re athletes or entrepreneurs—to unlock their full potential and achieve success on their own terms. As an entrepreneur, I aim to create a lasting legacy in the wellness space, providing innovative, frequency-based products that help people live healthier, more balanced

lives. And as a leader in holistic health, my mission is to inspire a shift in how people approach wellness. I want to show them that health isn’t just about what you eat or how much you exercise—it’s about building a life of harmony across all areas. Ultimately, I want people to look back and say, “Coach Brian helped me get to where I am today.” That is what’s most gratifying and rewarding in what I do!