RWO_MayJune 2025

SEPT/OCT 2023

MAY/JUNE 2025 EDITION

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REGULARS

REGULARS 222

ONE TOUGH MOTHER

36

I’D LIKE TO UNSUBSCRIBE

228

RESCUE TALES Winnie

124

LEADING WITH STYLE Noy Cohen

264

MANIFESTING YOUR TRUE PURPOSE

254

A+P CORNER

150

INSIDE A WOMAN’S MIND

108

BETTER LIVES THROUGH BETTER HOUSING

194

UNSTOPPABLE WOMAN Heather Beebe

118

244

DECORATING FOR YOUR EMOTIONAL HEALTH

284

THE LORI FACTOR

160

BEAUTIFUL, POWERFUL, DESERVING

232

HER EDGE

238

DRIVE SMART

190

LET’S GET L.I.T.

84

WOMAN WHO INSPIRES Jennifer Collins Katie Lane

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DISHING WITH THE DIVA’S

214

SPARKED!

180

BOSS MOVES

164

THE POWER OF HER VISION Superbloom Coaching

HEALTH & WELLNESS 280

LIFE IN BALANCE

152

MINUTES MATTER

272

HEATHY WOMAN

FOR A GOOD CAUSE Junebug Foundation

206

SEASON OF CHANGE

224

BREATHING SPACE

SHETHRIVES

268

UNLOCKING YOUR BEST SELF

250

198

LIVING A WANTED LIFE

134

MINDFUL BEAUTY

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20 COVER STORY Marisa Zeppieri

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WOMAN WHO ROCS Jessica Fernandes

52 JOURNEY TO SUCCESS Carly & Abby Weis

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{ FROM THE PUBLISHER } Dear Readers, Welcome to another powerful edition of Rochester Woman Online Magazine—a space where stories of strength, resilience, and transformation are not only told, but celebrated.

This month, we are honored to feature our stunning cover woman, Marisa Zeppieri—a true Lupus warrior. From battling chronic illness and being bedridden to taking the TEDx stage and inspiring millions, Marisa’s story is nothing short of extraordinary. Her journey, “From Bed to TED,” is a testament to what it means to rise above life’s hardest challenges and become a voice for others who feel unseen and unheard.

Also in this issue, we shine the spotlight on Jessica Fernandes, the heart and soul behind ROC Star Academy. Long before launching the Academy, Jessica was the powerhouse behind her husband’s music career and the nurturing force in her sons’ lives. Quietly holding the reins behind the scenes, Jessica has now channeled that same energy and vision into helping young musicians find their voices and their confidence.

You’ll also meet Abby and Carly Weis, the dynamic sister duo behind breathe yoga and Breathe At Home, whose advocacy and authenticity are helping others live more intentionally. And don’t miss Jennifer Collins, our “Woman Who Inspires,” who turned personal heartbreak into a mission to support others through her writing and advocacy.

At Rochester Woman Online, our mission remains steadfast: to empower, elevate, and connect women through storytelling.

Each feature you read here represents more than just words— it’s someone’s truth, someone’s courage, someone’s voice. And we believe that by sharing our journeys, we uplift not only ourselves, but our communities as well.

Do you have a story or business to share? Or do you know a fierce, fearless woman who deserves the spotlight? We’d love to hear from you! Email us at networkrocqueen@gmail.com to be considered for an upcoming feature.

And don’t forget to join us in person! We’re hosting an exciting lineup of corporate happy hour events, women entrepreneurs expos, and signature networking experiences that bring together powerhouse professionals, creatives, and changemakers from across our region. These events are a great way to build connections, grow your brand, and just have some well-deserved fun.

Thank you for continuing to be part of the RWO family.

Whether you’re reading this from your office, your kitchen table, or your favorite cozy corner, know that you are not alone—and your story matters.

With gratitude and purpose, Kelly Breuer

T T

ON OUR COVER

Marisa Zeppieri was shot on location in Charleston, SC for the 2025 TEDx THRIVE. 8

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{ A LOOK AT OUR TEAM }

PUBLISHER FREELANCE EDITOR CREATIVE DIRECTOR/GRAPHIC DESIGN

Kelly Breuer Marisa Zeppieri Kelly Breuer

LEAD PHOTOGRAPHER

Michele Ashlee - Meade

PHOTOGRAPHY

Brandon Vick Michele Ashlee - Meade Tanya Consaul Katrina Grady Embolden

CONTRIBUTING WRITERS

ADVERTISING SALES SOCIAL MEDIA DIRECTOR WEB DESIGN & MANAGEMENT

Dr Pam Denton Lisa Wagner Ian Love Lori Murphy Marisa Zeppieri The ACS Team Joanne Ryan Veronica Ryan Chelsea Boe Clianda Florence Christine Piacentino Lori Bruton The A+P Team Robin Dewind Kaitlyn Vittozzi Nancy McQueen Mooney MS Ed. LMHC Lori Murphy Jayne Miller Katrina Grady Barbara Bryant Abby Weis Carly Weis Kelly Breuer Jennifer Collins Kassy Laborie Marlaina Marie Grasso Kelly Breuer Network Rochester Network Rochester

Rochester Woman ONLINE is the premier professional woman’s online publication in the Greater Rochester area. Our feature articles address major topics that interest local

women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www.rochesterwomanonline.com.

The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2024. Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.

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MARISA ZEPPIERI’S JOURNEY YOU AREBED ENOUGH. FROM TO TED

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

WHEN THE BODY BETRAYS, THE SPIRIT RISES When the Body Betrays, the Spirit Rises Marisa Zeppieri: A Voice for the Voiceless, A Light in the Darkness We are incredibly honored to welcome Marisa Zeppieri as the latest cover woman for Rochester Woman Online—a woman whose story exemplifies strength, advocacy, and purpose. As we mark Lupus Awareness Month, it is only fitting that we celebrate someone who has not only lived with this invisible illness for decades, but who has transformed her pain into a platform, her suffering into strength, and her silence into a rallying cry for millions.

In April 2025, Marisa took the stage at TEDx Charleston and delivered a groundbreaking talk titled “When Illness Is Invisible, Let Curiosity Lead.”

Standing confidently in the glow of that iconic red dot, she gave voice to a lifetime of invisible battles—battles waged behind hospital walls, in late-night emergency rooms, and in the quiet corners of everyday life where chronic illness too often goes unseen and misunderstood.

Her message resonated far beyond that auditorium: empathy is not optional, and visibility can save lives.

But Marisa’s journey began long before the TEDx spotlight. Diagnosed with systemic lupus erythematosus 20

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after years of misdiagnoses and medical gaslighting, her story is one of resilience forged in fire. It’s a story about finding purpose amid pain, building community where isolation once lived, and using the written word and public voice to spark radical compassion. Whether through her award-winning memoir Chronically Fabulous, her global nonprofit LupusChick, or her new podcast I’d Like to Unsubscribe, Marisa is leading a movement—one

where chronic illness warriors reclaim their voices and rewrite the narrative.

As you turn the pages of this issue, you’ll witness the full arc of Marisa’s remarkable journey—from childhood fog to national stage—and the legacy she’s building for others just beginning their battle. She is more than a survivor; she is a storyteller, a leader, and a change-maker. And this month,

we proudly shine the spotlight on her.

On a dewy April morning in Charleston, South Carolina, the solitary red dot of the TEDx stage shone like a lighthouse for all those lost to silent suffering and chronic illness. Before that hushed crowd, stood Marisa Zeppieri, the very picture of health—radiant, composed, and impossibly strong. Yet every step she took to that microphone was buoyed by decades of hidden battles, fought in the shadows of skepticism and misunderstanding. Her message that day cut through the silence: when illness is invisible, curiosity must replace judgment. It’s a message she has been trying to voice since her childhood.

Childhood in the Fog Imagine living inside a cloud that never lifts. At just eight years old, Marisa found herself trapped in a fog of unrelenting fatigue, fevers, sores, rashes and joint pain. In the 1980s, lupus wasn’t a household word—and certainly not suspected in a child. Doctors weren’t talking about it, let alone testing for it. Time and again, well-meaning doctors dismissed her agony as growing pains, allergies or effects of the hot Florida sun. Nights passed in fevered hallucinations, mornings dawned with swollen fingers and knees, and body pain, and each unanswered question deepened her isolation. Looked at from the outside, she seemed fine; but inside, her body was at war.

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COVER STORY }} { {SHIFT+CONTROL { LOCAL BUSINESS SPOTLIGHT } “Every relapse,” she says, “was another chance to deepen my compassion. And while I wasn’t a nurse in the traditional way, sharing my story and being a light for others suffering was still helping people, just in an unexpected format.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Collision and Revelation Fueled by her own suffering, Marisa enrolled in nursing school after high school, determined to help others navigate pain she knew all too well.

It wasn’t an easy road, but with no answers in sight, Marisa made the best of every day and learned how to slow down a bit when her body experienced symptoms. But destiny intervened in the form of a devastating accident: Marisa, struck by a pickup truck speeding around 55 m.p.h., spent nearly a year recovering, navigating the maze of hospitals and rehabilitation centers. As she relearned to walk again and her organs recovered from the crash, astute physicians noticed a familiar shadow— her childhood symptoms, resurrected. But this time, the symptoms weren’t showing up erratically – instead, they showed themselves all at once.

Exhaustive blood panels, imaging studies, and the persistence of a curious rheumatologist finally broke the mystery: systemic lupus erythematosus. In that moment, Marisa’s world split in two—before diagnosis, a hazy swirl of confusion; after diagnosis, a new reality shaped by both challenge and unexpected possibility.

Forged in Fire Though she never fulfilled her dream of donning scrubs as a practicing nurse, Marisa emerged from the crucible

of illness as something even more formidable: a chronic illness warrior and a storyteller with a cause. Flares that brought small strokes, blood clots, vasculitis, and even a brain aneurysm could have crushed her spirit. Instead, each hospital stay—more than thirtyfive in total—became a lesson in resilience. “Every relapse,” she says, “was another chance to deepen my compassion. And while I wasn’t a nurse in the traditional way, sharing

my story and being a light for others suffering was still helping people, just in an unexpected format.”

Armed with pens rather than scalpels, she translated her ordeal into articles for major media outlets spanning from Dr. OZ and Glamour to Al Jazeera and Huffington Post, offering readers a raw, unfiltered look at life inside the autoimmune battleground. Her

hope through sharing her life through words was that those who were bed or hospital-bound around the world would know they aren’t alone, and that this was just a season of life that wouldn’t last forever.

Centering Community Out of her personal struggle sprung another path to helping others LupusChick. What initially began as a humble blog and Facebook group, blossomed into a nonprofit that now embraces hundreds of thousands across the globe every month. Here, patients and caregivers find not only medical resources and coping strategies but also a well of empathy from those who have walked the same rocky path.

Understanding that many chro0nic illness diagnoses strike during formative college or childbearing years, she prioritized education and support—so much so that LupusChick has awarded nineteen college scholarships to students threatened by the weight of chronic disease. Each scholarship is a declaration to those struggling: your dreams still matter.

The Pen as a Beacon A robust journalism career over the past two decades taught Marisa to sift through jargon and illuminate the human heart at the center of every ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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“In a WORLD quick

to judge what it cannot see, Marisa’s STORY is a beacon—beckoning us to step closer, LISTEN HARDER, and let curiosity lead the way.

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YOU ARE ENOUGH.

“Marisa dares us all—patients and allies alike—to replace doubt with curiosity, isolation with community, and helplessness with action.”

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

story. In Chronically Fabulous, her award-winning memoir, she invites readers into her most vulnerable moments—celebrating small triumphs and confronting despair head-on. She talks about a variety of subjects that chronic illness impacts – intimacy, self-esteem, finance, career and relationships.

At that microphone, she declared that compassion must fill the silent spaces where symptoms cannot be seen, urging listeners to ask, “What am I not seeing about this person’s story? And even further, how can

Her work in the chronic illness community even caught the eye of Lady Gaga – who is familiar with lupus because of family members with the diagnosis. Gaga’s nonprofit reached out to Marisa and featured her story as the 35th chapter in Channel Kindness, Gaga’s first anthology that focuses on spreading messages of empathy, proving that acts of simple understanding can ripple outward, igniting change.

Claiming the Red Dot Though she has worked tirelessly in the world of chronic illness and disability for two decades now, Marisa’s crowning moment arrived in April 2025. Standing on that legendary red dot—a symbol of curiosity and illumination—she delivered her first TEDx Talk, “When Illness Is Invisible, Let Curiosity Lead.” She laid bare startling truths: one in three Americans battles a chronic disease, yet patients endure an average five-year labyrinth before accurate diagnosis.

of the TEDx stage is more than personal triumph—it’s a clarion call.

She challenges the medical world to listen more deeply, research more fervently, and show more empathy.

She dares us all—patients and allies alike—to replace doubt with curiosity, isolation with community, and helplessness with action.

As she took her final bow, she left us with more than hope; she left us with a mission: to see beyond the surface, to ask the unseen question, and to keep curiosity alive in our everyday lives. In a world quick to judge what it cannot see, her story is a beacon—beckoning us to step closer, listen harder, and let curiosity lead the way.

I help?” In those questions lies the bridge between unseen pain and genuine care.

A Rallying Cry for Change Marisa’s journey from the fog of childhood pain to the crimson glow

B e yo n d t h e St a g e : Unsubscribing from Limitation Marisa’s advocacy didn’t end with the audiences’ applause at TED. In tandem with co-host Brittany Walker, she launched the I’d Like to Unsubscribe Podcast earlier this year, a lifeline teaching listeners how to “unsubscribe” from toxic thoughts and behaviors that chain them to grief and stagnation. With candid conversations and practical tools, they guide chronic illness warriors toward purpose, joy, and unwavering hope. Available on every ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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YOU ARE ENOUGH.

“Marisa’s journey from the fog of childhood pain to the crimson glow of the TEDx stage is more than personal triumph—it’s a clarion call.”

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

major streaming service, I’d Like to Unsubscribe reminds us that liberation begins in the mind.

Ultimately, Marisa’s journey illuminates a powerful truth for all of us to remember: from the depths of our most private struggles can emerge the brightest beacons of hope. Her resilience reminds us that when we 30

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choose empathy over indifference and community over solitude, we transform suffering into solidarity.

May her story embolden us all to see beyond the visible, to ask the questions that matter, and to stand beside every silent fighter—so that no one’s pain remains unheard and every soul rediscovers its strength.

You can view her Tedx Talk here: https:// www.youtube.com/watch?v=Dw__ mb9fNB8 Yo u c a n l e a r n m o r e a b o u t Marisa at LupusChick.com and at @lupuschickofficial and @ idliketounsubscribe on Instagram

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PODCAST

BY MARISA ZEPPIERI

Goodbye Guilt, Hello Grace: The ‘I’d Like to Unsubscribe’ Podcast Ever wish you could swipe left on the thoughts, behaviors, and expectations that keep you stuck? Enter the I’d Like to Unsubscribe Podcast, where hosts Marisa Zeppieri and Brittany Walker serve up a potent mix of laughter, hard-earned wisdom, and no-nonsense strategies to help you break free from what’s holding you back. Equal parts heart-to-heart and playbook for resilience, each episode shows you how to eject toxic mindsets and rewrite your own story—because life’s too short to stay subscribed to pain.

A Movement, Not Just a Mic I’d Like to Unsubscribe isn’t merely another podcast—it’s a full-blown movement dedicated to helping people with autoimmune and chronic conditions (plus anyone wrestling trauma or rough life seasons) reclaim their joy by ditching toxic patterns, habits, and societal pressures. Whether you’re coping with relentless fatigue, emotional overwhelm, or simply the weight of expectation, Marisa and Britt bring you a blend of lived expertise, psychology, spirituality, science, and proven wellness tactics to get unstuck.

Meet Marisa: The Storyteller with Grit If anyone knows about relentless health battles, it’s Marisa Zeppieri— the founder of LupusChick.com, 36

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health journalist for 20 years, twotime author (including the memoir Chronically Fabulous), and former Mrs. New York 2015. After spending decades navigating debilitating lupus flares, small strokes, and a brain aneurysm, she transformed her pain into purpose by building a global nonprofit and awarding 19 college scholarships to students living with chronic illness. When she isn’t recording episodes, painting or writing books, you’ll find her binge-watching Frasier or taking essential naps—because even warriors need rest.

Each episode delivers candid conversations, practical life-hacks, and inspirational stories designed to spark transformation. You’ll hear real women sharing moments when they decided to unsubscribe—from destructive self-talk, unhealthy routines, or external expectations that no longer served them. Marisa and Britt then break down the psychology and spiritual underpinnings, offer science-backed strategies, and wrap it all with faith-infused encouragement.

It’s part self-help masterclass, part heart-to-heart with your best friends—and wholly addictive.

Meet Britt: The Advocate with a Creative Spark Co-host Brittany Walker spent more than 20 years as an attorney championing vulnerable children in courts and group homes. She’s an organizational whiz who cuts through complexity, whether in legal documents or life’s messy moments.

Off the clock, Britt channels her creative flair into interior decorating through her company, Enapay Designs, and writing. Her most recent book, God Doesn’t Suck (But Your Chronic Illness Does), is available worldwide. At home, she juggles two amazing kids, a supportive husband, and guiltypleasure reruns of The Office—all grounded by her faith in Jesus and a fierce desire to make every space (and story) a little more beautiful.

In an industry often siloed between clinical coldness and fluffy positivity, I’d Like to Unsubscribe bridges the gap. It’s proof that vulnerability plus expertise equals empowerment.

Whether you’re newly diagnosed with a chronic condition, wrestling long-standing trauma, or simply craving a reset, this podcast is your playbook for peeling back layers of limitation and reclaiming your life’s true potential.

What to Expect When You Press Play

Ready to Unsubscribe?

Catch new episodes on Apple Podcasts, Spotify, or wherever you stream. Dive deeper at idliketounsubscribe.com—and take that first liberating click: unsubscribe from what’s holding you back, and subscribe to a life of purpose, joy, and radical self-compassion.

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WALKER spent more than 20 years as an attorney championing vulnerable children in courts and group homes. She’s an organizational WHIZ who cuts through complexity, whether in legal documents or life’s MESSY MOMENTS.

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WHO ROCS} }} { SHIFT+CONTROL {{ WOMAN WALKING WARRIOR

JESSICA FERNANDES Personal & Partnership Tell us a little about yourself and your background before launching ROC Star Academy.

Before launching ROC Star Academy, my main focus was supporting my husband as he followed his dream of being an aspiring, successful musician and just as importantly, on raising our two sons.

I’ve never needed the spotlight myself; instead, I’ve found purpose in helping others shine, whether that’s been my husband on stage, our boys at home, or now the young artists who come through our doors.

I fell in love with long before the big stages and bright lights. He’s a caring, creative soul who pours his heart into everything he does. He is a dreamer who works very hard to fulfill those dreams.

Yes, he’s incredibly talented and passionate about his music, and it’s inspiring to watch him come alive on stage. But off stage, he’s the kind of person who’s always checking in on me and our sons, maintaining constant connection with our

While my husband was touring, I was holding things together behind the scenes—managing the day-to-day details, keeping our family grounded, and making sure our sons grew up in a home filled with love, stability, and creativity.

That same energy is what I brought into ROC Star Academy.

Elvio and I built the Academy together from the ground up in 2009, first as Camp ROC Star and now as the year-round ROC Star Academy.

ROC Star Academy is more than just a music school to me; it’s a place where young people can feel supported, encouraged, and understood — just like I’ve always tried to provide for my own kids.

What is it like being married to a rock star — both on and off the stage?

Honestly, I don’t really see him that way.

To me, he’s just my husband—the man

Academy coaches, students, and parents who, despite all his accomplishments, still can’t seem to keep track of where he left his phone.

Our life together is full of contrasts — tour buses vs. quiet nights at home, standing ovations vs. quaint family dinners. But through it all, he’s never stopped being the guy who values family above everything.

Being married to Elvio means being

with someone who leads with his heart, who dreams big, and who never forgets where he came from — or who helped him find his way when he needed it. I may help Elvio stay grounded, but he’s the one who keeps our world filled with music, love, and meaning.

How do you and Elvio balance your marriage, family life, and co-running a fast-growing business together?

Balancing marriage, family, and running a fast-growing business together isn’t always easy — but for us, it works because we truly respect and trust each other. Elvio and I have very different strengths, and instead of competing, we lean into those differences. He’s the passionate creative, always dreaming big and bringing energy to everything he does. I’m more grounded—I handle the planning, the details, and the behind-thescenes work that keeps things moving.

At home, our family always comes first. We make sure our sons feel loved, supported, and seen, even during the busiest seasons.

That might mean taking turns being present at events, carving out family time between schedules, or just making sure we’re checking in with each other and staying connected as a couple.

It’s definitely a juggling act — and sometimes a chaotic one — but we’ve learned to give each other grace, laugh through the chaos, and remind ourselves why we started all of this in the first place: to create something meaningful together, both for our family and for ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{ WOMAN WHO ROCS} } { SHIFT+CONTROL “Working with your partner can be incredibly rewarding, but it also comes with unique challenges.”

the young artists we serve at ROC Star Academy.

At the end of the day, we’re a team.

And even when the business demands a lot from us, we always come back to each other — with love, respect, and a shared vision that keeps us grounded and growing together.

What strengths do you bring to the business, and how do they complement Elvio’s musical background?

Elvio and I truly are the perfect team because our strengths balance and elevate each other. Elvio is the visionary — he had the original dream of forming student bands and creating opportunities for them to perform live around Rochester, and that dream has become the heartbeat of ROC Star Academy. He brings passion, creativity, and deep musical expertise that inspires both students and staff.

My strengths lie in the structure behind the scenes. I manage the scheduling, billing, payroll, parent and coach communication, and overall day-today operations that keep the business running smoothly. I’m the one making sure every moving part — from the first inquiry to a band hitting the stage — is handled with care and attention.

I bring consistency, organization, and a deep commitment to making sure our families feel heard, supported, and valued.

Together, we’re able to create both an inspiring musical experience and a well-run, welcoming environment.

I like to think of Elvio as the heart of the dream, and I’m the hands that help make it a reality.

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ROC Star Academy Origins What inspired you and Elvio to start ROC Star Academy?

ROC Star Academy was created to motivate the confidence and “rock star” in every kid. Elvio performed for many years with Rochester bands, most notably with Uncle Plum, and at various festivals and outdoor events he would connect with the kids in the audience. He would invite kids upon stage to sing with the band and witnessed their joy and confidence beaming brightly each and every time.

That inspired our formation of Camp ROC Star in 2009 and the success of the program, plus student and parent demand, fueled the formation of the year-round ROC Star Academy in 2017.

Although Elvio writes, records, and tours worldwide with Daughtry, what he wants most as his legacy (besides his own family) is ROC Star Academy.

He has said in interviews, “I want kids to feel like rock stars. They get in this program, they get onstage, they feel cool and confident. That’s what matters.”

What was the original vision for the Academy, and how has it grown or evolved since then?

The original vision has remained the same and has expanded over 15 years in business. Since 2019, the Academy has been housed at Piano Works in East Rochester, with a large performance hall and several studios and practice rooms. Here youth artists are coached by professional working musicians and get the opportunity to perform at venues across the region. Students study vocals, guitar, bass, keys, drums, saxophone, studio recording, and music production.

The focus of ROC Star Academy and

our ROC Star Summer Camp (held the last two weeks of July each year) remains the same — to inspire and train aspiring musicians through lessons, the formation of bands, and live showcase performances.

We are equally excited for our vision to develop and expand at our new location in Geneseo!

Why was it important for you to focus on mentorship from ‘working musicians’ rather than traditional music instruction?

Our coaches are professional working musicians who elevate a student’s confidence and fun factor as they learn to play like a rock star. Being mentored by some of the best professional musicians in Rochester is one of the key differentiators and points of pride for ROC Star Academy.

Our coaches are living the performance life to which our musicians aspire and teach them the skills (as well as the grind and etiquette) needed to succeed. They learn the skills of music performances but also how to work with (and respect) the owner and sound engineer at a club; how to work alongside and with fellow musicians (prioritizing rehearsal, sharing the spotlight, choosing songs); how to promote the band, including aligning with other bands; and how to be the best musician you can be, inspired and energized via mentoring from those most successful in their field.

Programs & Coaching How do you go about selecting the coaches and mentors for the academy?

We are fortunate to have been embedded

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{ WOMAN WHO ROCS} } { SHIFT+CONTROL “Balancing marriage, family, and running a fast-growing business together isn’t always easy — but for us, it works because we truly respect and trust each other.”

in the Rochester music scene for more than two decades, which provides us with a strong network and front-row seat to the best talent. Some coaches, like vocal coach Teena Guarnere, have been with us since our founding in 2009 and others are ROC Star Academy alumni who have returned as coaches to inspire and educate a new generation.

What sets ROC Star Academy apart from other music schools in the region— or even the country?

We are not a national franchise but proudly a homegrown program with three key differentiators: 1.) Coaching and mentoring from real rock stars: With Elvio as a founder of ROC Star Academy, many say it was founded by a rock star. While we tend to be modest, he does play 25,000-seat arenas as a member of Daughtry (for 13 years now) and has co-written no. 1 songs with Chris Daughtry. He has also co-written and produced hundreds of songs for aspiring artists. Plus, all of our ROC Star Academy coaches are working professional musicians.

2)Playing the hottest stages: Being a “ROC Star Academy band” carries a level of professionalism and responsibility that earns us showcases and live shows at the Rochester area’s most popular music venues. In addition to official Academy gigs and showcases, current ROC Star Academy bands collectively play hundreds of live shows each year—not just periodic recitals.

3) The ROC Star Academy mainstage and studios: Our venue in East Rochester is

unmatched, with a large mainstage performance venue and equipped lesson rooms and recording studio.

our talented alumni.

What age groups or experience levels do you typically work with, and do you offer programs for adults as well?

We launched an adult band program in 2024, which we intend to grow at two locations (East Rochester and Geneseo), and on our website (RocStarAcademy. com) we say our age range is 8 to adult.

Do you have a favorite student success story or transformation that has stayed with you?

Absolutely! BB Dang will always hold a special place in our hearts. They were the very first band we ever formed at ROC Star Academy, and watching their journey has been nothing short of inspiring. What started as a group of young students learning to play together quickly turned into something really special. They worked hard, pushed each other creatively, and really embraced what it means to be a band.

The experience levels range from beginner to intermediate to advanced. If you’re just starting out, but your goal is to be in a band someday, we plan your musical journey beginning with lessons focused on your instrument of choice.

Can you describe the energy and culture that students can expect when they walk into ROC Star Academy?

When we give tours to prospective students and their parents or music coaches, they all say, “Wow!” as soon as they enter. And that’s just seeing the mainstage area. But they seem to envision the allure of learning and joy of performing that happens on that stage, every day, with a professional sound and light system and an array of instruments. The lesson and rehearsal rooms are all themed, such as “Rock Icons” or “Pop Stars,” and the state-ofthe art recording studio is a place where they, too, can record someday.

The parents and students watch lessons in progress and see the positive interaction between band members and coaches and hear the music being created. We’ve been told many times that our “family” atmosphere was felt from the beginning.

It may seem cliché, but we truly are a ROC Star Academy family, that includes

Student Experience & Impact

Today BB Dang has a huge following and they are absolutely killing it in the music scene in Rochester and surrounding areas. Seeing them succeed beyond our Academy reminds us exactly why we do this. BB Dang is an excellent example of what happens when you give students the tools, support, and performance opportunities to grow—not just as musicians, but as confident, empowered individuals. Plus, we are proud that two BB Dang members are coaches with our Academy, teaching private lessons and coaching several bands.

How do you see confidence and creativity blossom in your students over time?

It’s honestly one of the most rewarding parts of what we do. When students first walk through our doors, many of them are shy, unsure, or just beginning to find their voice—musically and personally.

But week by week, lesson by lesson, you start to see the spark.

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{ WOMAN WHO ROCS} } { SHIFT+CONTROL “The most rewarding part of building ROC Star Academy with my husband and our team has been watching the growth—not just of the business, but of the people we serve.”

Creativity flows once they feel safe and supported. At ROC Star Academy, we’re intentional about creating that kind of environment—where students feel free to experiment, express themselves, and make mistakes without judgment.

Confidence grows from that foundation.

It’s not just about becoming a great musician; it’s about watching someone step into who they are, and that growth shows up in every part of their life.

of the people we serve. Seeing young artists come in nervous or unsure and become confident, inspired, and ready to chase their dreams is truly incredible.

What role do performance opportunities play in your programs—and how do students benefit from being on stage?

Performances are at the core of what we do at ROC Star Academy. From the very beginning, Elvio’s vision was to get students out of the practice room and onto real stages—and that’s exactly what we do.

We now have more than 200 students and 22 student bands performing around town regularly, and these shows are so much more than just musical showcases.

Beyond that, our team feels like family.

There’s a real sense of community and support that has grown around and within the Academy, and knowing we’re making a positive impact on so many lives keeps us motivated every day.

When students step on stage, they are building confidence in a way that simply can’t be taught in a classroom. Performing teaches them to handle nerves, to work as a team, to communicate, and to rise to the occasion. You see students go from hesitant and unsure to owning the stage with pride. That transformation doesn’t just make them better musicians—it helps them grow into more self-assured, expressive, and confident people.

Business Growth & Vision What has been the most rewarding part of building this business with your husband and team?

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It’s also been deeply fulfilling to build something together with Elvio. We each bring different strengths to the table, and creating a shared vision with someone you love makes the hard work feel worthwhile.

What are your goals for the future of ROC Star Academy—more locations, expanded programs, or new offerings?

ROC Star Academy has opened a second location in spring 2025 — ROC Star Academy South in Geneseo. The newly constructed studios are located adjacent to the SUNY Geneseo campus in Community Center of Geneseo at 11 Franklin St. We plan to form bands soon, and are now offering lessons in vocals, guitar, bass, drums, and keys, with coaching from professional working musicians in the Geneseo area.

ROC Star Academy South has received a warm welcome from Livingston County and Geneseo, where Elvio earned his college degree from SUNY Geneseo.

In a recent “Alumni Spotlight” article Elvio shared that Geneseo is where he learned to embrace music. Although he grew up in a musical family, there was no ROC Star Academy when he was a kid, so he taught himself to play piano.

In high school he began singing and songwriting and then learned to play

guitar and formed his first band while studying at SUNY Geneseo.

We also intend to extend our new adult program at the East Rochester location to our Geneseo location as well.

How do you stay connected with the Rochester community, and why is that important to your mission?

Our biggest contribution to the community, in addition to fostering the love of music, is the live performances Academy musicians at venues and festivals, like Iron Smoke, Buntsy’s, Lovin’ Cup, Lincoln Hill Farm, Fairport Music Festival, and Lilac Festival. We also are proud of the many Academy alumni performances throughout the community, including BB Dang, Anthony Blood and Judah, Brody Schenk, Cooper Scotti, Max Doud, Matt Scalen, and more.

Final Thoughts What advice would you give to other women looking to build something meaningful with their spouse or partner?

My biggest advice to women looking to build something meaningful with their spouse or partner is this: know your strengths, honor your voice, and never lose sight of who you are in the process.

Working with your partner can be incredibly rewarding, but it also comes with unique challenges. You have to communicate constantly — not just about the business, but about your needs, your boundaries, and your shared goals.

It’s easy to slip into roles that become unbalanced, so it’s important to check in often and make sure both of you feel seen and valued—not just in the business, but in the relationship.

Vo c a l s • G u i ta r • B a s s • D r u m s • K e ys • R e c o r d i n g

Two locations: East Rochester & Geneseo ROC Star Summer Camp: July 21 - 25 & July 28 - Aug. 1

ROCSTARACADEMY.COM

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WEIS YOU CARLY ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS

BY NSP STUDIO PHOTOS BYMICHELE ASHLEE-MEADE

FINDING BALANCE: CARLY’S JOURNEY THROUGH YOGA, HEALING, AND SELF-DISCOVERY From the outside, yoga may seem like a simple series of stretches, a calming ritual of breath and movement. But for Carly, it has been a life-changing force—one that has guided her through every season of her life with grace, strength, and resilience.

It all began when she was 16, bribed into attending a class with her mom by the promise of lunch afterward.

What started as a casual outing quickly became something deeper.

Unlike traditional sports that felt competitive and rigid, yoga was the first space where Carly felt truly at home in her own body. It offered acceptance, freedom, and confidence— no comparisons, no finish lines—just presence.

Over time, yoga evolved from a physical outlet into an emotional and spiritual anchor. Through some of life’s most uncertain and challenging moments, Carly leaned into her practice. It didn’t erase the hard times—but it transformed how she experienced them. “Doing yoga has changed my own interpretation of different life experiences,” she says.

“I’m less hard on myself, more present, and more trusting of who I am.”

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is more nuanced than ever. Her practice has shifted from physical prowess to deep self-care, from community connection to energetic awareness. Her background in Traditional Chinese Medicine informs her understanding of both body and energy, and this wisdom threads through every class she teaches—creating a space where healing, transformation, and personal connection can unfold.

Carly’s story is a testament to how yoga isn’t just a practice—it’s a way of living, growing, and coming home to yourself.

of pairs in the room who might be in a similar situation. I have always had zero athletic aptitude. Yoga was the first thing where I wasn’t forced to compete or try to measure up to what felt like an unreachable standard. It made me feel confident in my body right from the start.

You’ve said that yoga helped you through some of the scariest and most uncertain moments in your life. Can you share one of those moments and what tools from yoga got you through it?

Yoga is something that no one can really see from the outside. It doesn’t affect anyone other than the person doing it.

Doing yoga has changed my own interpretation of different life experiences, therefore changing the experience itself. I’m less hard on myself, I’m more practiced at being present and staying focused on what is in front of me during difficult moments, and I’m more trusting of myself.

PHOTOS BY ROBYN BATY

PHOTOGRAPHY PERSONAL JOURNEY & PRACTICE What does your personal practice look like today, and how has it evolved over Carly, what first drew you to yoga, the years from when you first started? and do you remember the moment Yoga has the possibility of being a lifelong you realized it would become such a practice. It changes as the person changes. meaningful part of your life?

In my teens and 20s my yoga practice My mom first introduced me to yoga was a source of physical strength and when I was 16. She said if I would go personal confidence. In my early 30s, my to a class with her, she would take me yoga practice was a source of connection to lunch afterward and that was the to the people in my community. I got to selling point! I reference that story know people in the classes I was teaching often when I am teaching, especially or practicing in who had a common beginner classes, because I can see a lot interest as me and it was part of what

In The Beautiful Cornhill Neighborhood

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JOURNEY TO SUCCESS WOMEN WHO INSPIRE {{ WOMAN { SHIFT+CONTROL WHO INSPIRES } }}} “For me, the most generous thing I can do on a small level is offer someone my time and the most kind thing I can do is acknowledge their presence, their struggles, and their triumphs.”

allowed me to feel really grounded in my work at breathe and my life in Rochester. In my life currently, I have 3 young children and my husband and I both have full time jobs. Doing yoga now is almost nostalgic for me. It’s a point of selfcare where when I’m able to be in a class as a student it brings me back to that place within myself where I really feel like myself.

How does your training in acupuncture influence the way you approach teaching yoga and understanding the human body?

Traditional Chinese Medicine is both a physiological medicine and an energetic medicine and yoga is the same. Doing yoga impacts how your body functions physically and energetically. Energy is part of every injury, every thought, every mood and emotion. I’m always considering these qualities in every person in the room and how the class I’m teaching can impact each of these factors in a positive way.

You’re certified in Baptiste yoga and meditation—how do these different modalities complement each other in your teaching?

Baron Baptiste is the first teacher who helped me understand the connection between yoga and everyday life. Yoga has an incredibly long history and Baron has a way of taking ancient teachings and applying them to modern day life. Much of what I learned from him is embedded into the foundation of who I am as a teacher. Davidji is the meditation teacher who had a similar impact on me as Baron did. He is able to take a practice rooted in tradition and

science and make it accessible.

TEACHING & COMMUNITY You’ve mentioned that you love teaching because of the inspiration you get from your students. Can you share a moment in class that really moved or surprised you?

I saw someone in breathe not too long ago who was coming in for a class. She was someone who I hadn’t seen in at least 10 years. She told me “The last time I was doing yoga regularly at breathe I was going through an extremely difficult time in my life. One day I remember leaving class and walking to my car. I called my mom and I told her “Everything is going to be ok and I am going to be ok.” In that moment, everything shifted for me and I started to heal and I can attribute it to how good I felt while doing yoga.”

I have the privilege of interacting with so many people at breathe and I hear similar sentiments all of the time. I’m always inspired by people’s resilience.

How do you keep your classes fresh and accessible for both beginners and long-time practitioners?

I’m not sure I can distill this down into one answer but I think my intention for beginners and long-time practitioners is probably the same, which is to use yoga as a catalyst to make people feel good. A person can feel good when they are acknowledged by others, or they feel strong in their body, or some of their stress clears in a way that makes them feel hopeful. All of this can be accomplished when people make a mind-body connection.

What advice do you give someone who

is nervous to try yoga for the first time?

I can understand someone’s hesitation!

I can really relate to that feeling of not wanting to be the only one who doesn’t know what they’re doing in class or the only one who isn’t “good at it”. I think my advice would be to give yoga a try and give yourself a lot of credit along the way.

How do you weave meditation and mindfulness into your group classes or private sessions at Breathe?

When I was in school for acupuncture I realized how much I didn’t know about the human body. It’s something most of us look at in the mirror but don’t always know how it’s anatomically put together, how it moves, or how it functions. I try to lead people’s awareness to their bodies in a way that helps them connect to what they’re doing and how it feels while they’re doing it.

What role do kindness and generosity play in your approach to teaching and leading at Breathe Yoga?

For me, the most generous thing I can do on a small level is offer someone my time and the most kind thing I can do is acknowledge their presence, their struggles, and their triumphs.

On a larger scale as a business we’ve approached generosity in various ways.

Over the years we’ve donated tens of thousands of dollars to local, national, and international causes. In the last few years we’ve slowed down our fundraising and shifted our focus more toward scholarship opportunities in all of our teacher trainings as well as continuing to support local efforts by contributing to events by donation.

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{{ WOMAN WHO INSPIRES { SHIFT+CONTROL } }}} JOURNEY TO SUCCESS WOMEN WHO INSPIRE “It’s hard for me to imagine a work environment where my sister and parents weren’t a part of it.”

FAMILY & BUSINESS Working with your parents and sister in a family-run business is unique and beautiful. What’s been the best part of building and growing Breathe together?

I think the best part has just been the amount of time we’ve been able to spend together and the experiences we’ve been able to share. It’s hard for me to imagine a work environment where my sister and parents weren’t a part of it.

Ho w d o y o u s e t boundaries or balance family time when your work and home lives are so intertwined?

Prior to having kids of my own I never felt the need or desire to set boundaries between my home life and work life. Everything between my family, my career, and my hobbies all blended together and I actually found that really cohesive and I enjoyed it.

Now that I’m a mom of 3 boys I’ve found myself needing to work more efficiently so that I have the time available for their needs and interests.

Your boys come in for smoothies and your husband visits for acupuncture— what does it mean to you to have your family so woven into the fabric of Breathe? I love when they come into breathe. I’m happy my boys have the exposure not only to yoga or breathe as a local business, but also the exposure to this part of me that makes me feel 58

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like a complete person outside of the person they know as just their mom.

What’s something your family has taught you about business that you carry with you as a leader and teacher?

My mom has a skillset unlike anyone else I know. I’m amazed at her ability to stay consistently innovative, true to herself and her ideas, and manage all of the intricacies that keep a business not only functioning but successful. I’ve watched her for all of these years and

has become an anchor for her in her life. It was thoughtful and she took the time to do it. It was so unnecessary on her part but it was really meaningful for me to receive it.

How do you want people to feel when they walk into Breathe Yoga—and how do you hope they feel when they leave? I always want people to feel at ease when they walk into breathe. Inspired, at ease, acknowledged. Those feelings would be ideal and ones that our entire staff tries very hard to provide.

When someone leaves after a class, or a spa service, or leaves with a smoothie I hope they feel fueled in some way.

INSPIRATION & IMPACT

Outside of yoga and work, how do you recharge and take care of your own mind and body?

I always tell people that my self care really happens while I’m at work. I’m a mom of 3 young children so I make it a point to eat my meals while I’m at work sitting down (that someone else actually cooked for me!), talk to people who I am either meeting for the first time or have gotten to know over the last year, 5 or 20, or fit a class into the hours of my “work” day.

You said you’re most inspired by everyday people who live with kindness and generosity. Can you share someone who recently inspired you in that way?

Thankfully, I feel like I am able to witness this all of the time. Someone wrote me a card recently and sent it in the mail.

She was thanking me for helping to create an environment at breathe that

Looking ahead, what are your dreams for the future of Breathe Yoga and your own path as a teacher and healer?

I’ve always struggled with this question because I have a really hard time looking ahead. I’ve been really happy every step of the way so I suppose my dream is for this happiness and fulfillment to continue.

I still have only absorbed a fraction of what she is able to do.

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ABBYENOUGH. WEIS YOU ARE

BY NICOLE HEROUX WILLIAMS I PHOTOS

BY NSP STUDIO PHOTO

BY MICHELE ASHLEE-MEADE

Rooted in Family, Fueled by Passion: Abby’s Journey with breathe For Abby, breathe has never been just a business—it’s been part of her family’s heartbeat since day one. When her mother, Cyndi, opened the doors to the original 1,800-square-foot studio in 2002, Abby was still in high school, working shifts at the juice bar after classes. She may not have fully grasped the vision back then, but she felt its pull from the very beginning. A year later, while living in New York City for college, Abby found herself missing home—not just the familiarity, but the magnetic energy of the growing community her mother was cultivating.

That early connection has only deepened over the years. From watching her mother grow breathe into a 10,000-squarefoot flagship and multiple locations, to working closely alongside her sister Carly, Abby has played a key role in building a brand that feels as intentional as it is inspiring. Today, as the Retail Manager of breathe at home, she brings her own creative vision to life—curating every detail of the store, from hand-selected home goods and glassware to rugs, lighting, and globally sourced furniture. Every inch tells a story of care, travel, and connection.

Working with her family day in and day out isn’t without its challenges, but for Abby, the reward is worth it. “The best part of working together is simply being together,” she shares. “There’s no real separation between life and work—but we’ve been through so much together, and we always come out stronger.”

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Abby, you’ve been part of Breathe since the very beginning. What do you remember about those early days when your mom first opened the studio?

When my mom opened breathe in 2002, I was a senior in high school, working at the juice bar after school and on the weekends. It felt exciting, even if I didn’t fully grasp the bigger picture yet. A year later, I moved to New York City for college—and that’s when I felt the pull to come back. I missed home, but more than that, I missed being part of what my mom was building. Those early days felt simpler (from an operational standpoint) and what I remember most is watching my mom work tirelessly. I’d always known my parents were hardworking, but that was the first time I truly saw it in action.

What has it meant to you to grow with a business that’s so closely tied to your family’s story and heart?

I’ve grown up within the walls of breathe.

Being with my family daily is a gift, and over the years, both our team and customers have come to feel like family too. It’s always been a place where I’ve felt supported and safe, and I’m truly grateful for that.

How would you describe the dynamic of working with your sister Carly and your mom Cyndi so closely—what’s the best part, and what’s the most challenging? breathe has evolved a lot over the years, and the three of us have naturally settled into our own roles, focusing on what we each love and do best. At this point, our dynamic feels really in sync. The best part of working together is simply being together. Over the past two decades, we’ve

shared incredible highs and a handful of lows —but facing it all as a team makes it easier. The biggest challenge is the lack of separation between work and life—it all blends together!

What have you learned from watching your mother build Breathe from a small 1,800 sq. ft. space into a 10,000 sq. ft. flagship and multiple locations?

She’s the queen of making shit happen (am I allowed to say that?!) She says “yes” before she has it all figured out - and then finds a way to make it work. She’s bold, gutsy and takes smart, calculated risks. More than anything, she’s proof that doing what you love is the real key to success.

Tell us about your role as Retail Manager at breathe at home—what goes into creating the inviting and inspired shopping experience customers have come to love?

My role is extremely involved. I’ve personally selected every item that is in the store from the incredible Jellycat selection to dish and glassware all the way down to the furniture and the carpets that the inventory sits on. My mom and I have traveled to India and China multiple times to personally select the furniture that is in both breathe and breathe at home. It’s why I believe both spaces feel so good, everything is incredibly intentional. I put a lot of effort in to curating a selection that you cannot find anywhere else.

What’s your process for curating the products carried at breathe at home, and how do you decide what fits the brand and your customers’ needs?

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“I often think of

BREATHE as “my little sister”—and just like with the rest of my FAMILY, I want her to be happy and HEALTHY too.

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JOURNEY TO SUCCESS { SHIFT+CONTROL } }}} WOMEN WHO INSPIRE {{ WOMAN WHO INSPIRES “I’ve personally selected every item that is in the store from the incredible Jellycat selection to dish and glassware all the way down to the furniture and the carpets that the inventory sits on.”

In the early years, my mom handled 95% of the buying and I did 5%. At the time, my mom was in her early 40’s and I was in my late teens. We both had a voice about what those demographics would want based on our own needs, interests and styles. As the years have gone on, I now do 100% of the buying and still use myself and my mom (both of us now in completely new decades - I turn 40 this Summer and my mom is in her 60’s) as inspiration.

I’m extremely decisive and buying almost feels intuitive at this point.

that’s my priority.

You’ve been providing facials at Breathe for over 20 years—how has your approach to skincare evolved during that time?

Over the years, I’ve grown really confident in my approach. Every esthetician brings their own style, and my goal is always

How do you blend your knowledge of holistic skincare and product education into both your facials and the retail experience?

When I meet a client for the first time, understanding their skin concerns and goals is key. I take notes after each treatment to track progress and ensure results. In retail, I focus on sampling— there’s no pressure and I’m confident in products ability to perform and believe in letting the results speak for themselves.

What’s your favorite part of working on the retail side of the business, and how does it allow you to express your creativity or vision?

I’m obsessed with retail—both as a seller and a shopper. Creating a genuine, helpful in-store experience is rare these days, and I love being part of that magic. Christmas is my favorite time, when my mom and I both clear portions of our schedule so that we can work the floor together. We’re completely in sync and we have so much fun - it’s truly the best time of year.

With your passion for skincare, how do you help customers find products that align with both their needs and their lifestyle?

I listen closely to my clients. For example, if someone says they’re a minimalist or struggles with consistency, I start with a simple, manageable routine. As they see results, they’re often ready to build on it. My goal is to meet them where they are—people want to be heard, and 68

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The Signature Contour Treatment is a proprietary deep muscle facial massage that helps to lift and sculpt the face reducing the appearance of puffiness for a finer and more contoured look.

The only word I can find to explain how I feel about being entrusted with this training is honored. Breathe and ARCONA have a deep and long rooted history with proven loyalty and success. I’m incredibly touched and take the opportunity very seriously.

a results-driven facial that leaves you deeply relaxed and visibly glowing.

My superpower? Getting clients to fall asleep in the treatment room.

You’re the only person outside of the ARCONA team in L.A. trained in their Signature Contour Treatment. Can you tell us more about that honor and what makes that treatment so special?

What’s one skincare myth you wish people would stop believing, and what’s your best advice for someone starting a skincare routine?

I believe a common myth is that facials are optional—I truly believe they’re the missing link in many skincare routines. Professional treatments boost the effectiveness of what you’re already doing at home. If you want better results, start adding facials. My best advice? Stay consistent. It makes all the difference.

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{ SHIFT+CONTROL } }}} JOURNEY TO SUCCESS WOMEN WHO INSPIRE {{ WOMAN WHO INSPIRES “I’ve grown up within the walls of breathe. Being with my family daily is a gift, and over the years, both our team and customers have come to feel like family too.”

The Weis women are known for pouring heart and soul into Breathe. What does that legacy mean to you personally?

I’m honestly just so grateful to be a part of it. breathe is deeply woven into the fabric of my family, and knowing it holds meaning for so many others touches me in a way that’s hard to put into words. It’s incredibly special.

What does your day-to-day look like balancing your roles as a retail leader and esthetician? How do you stay grounded?

I’m a single mom so my day-to-day is dependent on my kids schedule. I like to schedule my facials on days when my kids are with their dad because I can work longer hours and that allows me to get in a groove. I like to stay focused, on time and in the zone. When my kids are with me, I like to have a bit more flexibility so that I can do school drop off and pick up, hockey practice, make dinner etc. In between those commitments, you can usually find me working on the floor in either breathe or breathe at home or at my desk ordering for future seasons. I’m always about 6 months in advance so I’m currently working on January 2026! To stay grounded, if the weather is decent and my mom or sister is available, you’ll find us walking around the village doing “walking meetings.”

If we need meet and talk, we always prefer a walk and talk!

What’s something your sister Carly has taught you through her role at Breathe, and what’s something you’ve taught her?

Carly has always had a naturally warm and approachable way about her. Growing up,

I’d often hear teachers say, “You’re Carly Weis’ sister? I love her!”—a reflection of how effortlessly likable she is. At breathe, she’s the perfect person to guide someone through their first yoga class, making them feel seen and welcome—she’ll likely remember their name the next time they come in. As an acupuncturist, she brings a gentle, confident energy that instantly puts people at ease. Her approachability is something I admire and strive toward. I’m not sure what she would say she’s learned from me - you’ll have to ask her!

What’s one moment over the past two decades that made you especially proud to be part of the Breathe team and family?

In 2008, we joined a fundraising initiative with Off The Mat Into The World, led by the inspiring yoga teacher Seane Corn.

The idea was simple but powerful—raise $20,000 and travel to Cambodia to volunteer and witness how the funds were making a difference. In 2009, I had the opportunity to make that trip, and it was truly life-changing. It opened my eyes to the world in a whole new way. For six years, thanks to the incredible support of our community and my family, we continued to raise $20,000 annually, traveling to places like Cambodia, Uganda, South Africa, India, Haiti, and Ecuador .We’ve also been incredibly involved in local organizations - for about 15 years, every holiday when breathe was closed, my mom, sister and I would come in and offer a benefit class to support local causes and organizations.

the way you lead your team?

My mom. My mom introduced my sister and me to skincare and facials when we were about 13, helping us see it as part of caring for ourselves—like eating well or getting good sleep. It became second nature, like brushing my teeth and I’ve stuck with a regiment ever since. For style, she taught me it’s better to have quality over quantity. As a leader, I’m inspired by her belief in me—she let me lead a team early on, even when I wasn’t fully ready. It felt like learning to ride a bike: she held on while I found my balance, and though I stumbled, I eventually found my way.

Looking forward, what are your dreams for the future of Breathe, breathe at home, and your own path in wellness and beauty?

My biggest dream is for my family and kids to be happy and healthy. I often think of Breathe as “my little sister”— and just like with the rest of my family, I want her to be happy and healthy too.

I believe breathe has grown the way it has because it was built with real love and passion, and my hope is to continue nurturing it with that same intention.

Just happy and healthy—that’s the goal.

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THE BREATHE EXPERIENCE

BY KELLY BREUER

A Self-Care Journey to Remember at Breathe Yoga and Juice Bar

calming, and encouraging—and the space itself is serene, warm, and inviting.

Let me tell you about the day I finally gave myself permission to just breathe.

To truly pause. A day that started with hesitation and ended with gratitude. My self-care day at Breathe Yoga and Juice Bar was nothing short of amazing—and if you’ve never been, this is your official sign to check it out for yourself.

By the end of class, I felt amazing. Deb actually told me she couldn’t believe it was my first time—she said I was a natural and super flexible (who knew?!). Yes, I was a little sore the next day—turns out yoga wakes up muscles I didn’t even

With my smoothie in hand, I headed to my next experience: a 30-minute meditation class with Carly. Now, if you know me, you know I’m always on the go. Slowing down my mind feels impossible most days. But in that dark, quiet room, Carly’s voice gently guided me through the meditation, and something in me just…let go. I may have even dozed off a few times!

It was such a rare feeling for me to be fully relaxed and mentally still. It made me realize how essential these moments of stillness are— especially for people like me who are constantly juggling a million things. Even just 30 minutes a week could be life-changing.

I had always known Breathe Yoga was there in Pittsford.

I had seen the name. Heard people talk about it. But in my mind, I thought, “I’m not a yoga person.” I imagined super flexible 20-somethings in headstands while I awkwardly tried to touch my toes. Let me just say right now—I was so wrong.

Breathe is so much more than yoga. It’s your one-stop shop for everything self-care: yoga, meditation, acupuncture, facials, a full-service juice bar and café, a gorgeous boutique shop, and even a spa. It’s a whole experience. And boy, what a day it was!

I kicked off my day with a Foundations Yoga class with Deb, and to be completely honest, I was a little nervous. At 54 years old, this was my very first yoga class. I didn’t know if I could sit still, if I would like it, or if I’d be totally out of my element. But from the moment I walked into the studio, I felt at home. Deb was welcoming,

parts? When you check in at the front desk, you can order one of their specialty smoothies to be ready for you right when class ends. It’s the little touches like that that make Breathe stand out. I grabbed a smoothie with peanut butter, chocolate, banana, and protein—it was creamy, rich, and exactly what I needed to refuel.

know existed—but I walked out of that class invigorated and already thinking about when I could come back. There’s something powerful about moving your body in a mindful way, and it left me feeling both grounded and energized.

And let me just tell you, one of the best

After that much-needed pause, it was time for lunch—and the Breathe café delivers. Everything is fresh, made on site, and absolutely delicious.

I chose a quinoa bowl, a bottle of my favorite pressed juice, and a couple of protein balls to keep me going. Whether you’re stopping in for yoga or not, this place is a hidden gem for a healthy lunch or snack on the go. (Seriously, ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{ SHIFT+CONTROL } { DISHING THEOF DIVA’S }} { WITH QUEEN ARTS “But from the moment I walked into the studio, I felt at home.”

even if you’re not a yogi, you’ll want to swing by just for the food.)

Post-lunch, it was time for a little luxury: my facial appointment with Abby in the Breathe spa. Let me just say, wow. Abby is a true professional—knowledgeable, attentive, and completely in tune with what your skin needs. She used products from Arcona, which are clean, effective, and made my skin glow. The facial included an oxygen treatment that pulled out all the redness and left my face looking bright, even-toned, and fresh.

Carly’s knowledge is extensive, and her passion for helping people feel their best really shines through. I left that session feeling balanced, peaceful, and like my body had released something it had been holding onto for a long time.

To top off this perfect day, I wandered into Breathe at Home, the retail boutique

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Before I left, I also browsed the retail shop at the front of the studio, which carries Lululemon apparel, yoga mats, skincare products, and all kinds of wellness must-haves. It’s clear that Breathe isn’t just a place you go to do yoga. It’s a whole lifestyle. A community. A place where your well-being comes first.

I can honestly say this was a day I will never forget. Every moment was intentional, relaxing, and exactly what I needed. And now?

I’m hooked. I’m already looking at my calendar to book my next visit—and this time, I may bring a friend or two along with me.

Everyone deserves a day like this.

Not only was it incredibly relaxing, but Abby took the time to explain everything she was doing, asked about my skin concerns, and personalized every detail of the treatment. She even sent me home with a little sample care package, and I’ve been using the products ever since—my skin has never looked so good! I left the spa feeling not just pampered, but cared for.

As if that wasn’t enough, I finished my day back with Carly—but this time, for acupuncture. Now, I had always been curious about acupuncture but never tried it.

Carly’s presence is calming, and she explained the entire process with such care that I felt completely at ease. For those who may not know, acupuncture involves placing tiny needles at specific points on your body to promote healing and balance your energy flow. It’s not painful at all—in fact, I found it incredibly relaxing.

shopping for birthdays and holidays.

It’s the kind of place where you want to buy one of everything—and then come back next week for more.

So if you’ve been thinking about doing something just for you— whether it’s yoga, a facial, meditation, or even just a smoothie and a little shopping—Breathe Yoga and Juice Bar is calling your name.

that’s part of the studio. And let me tell you… I could have spent hours in there. From unique home décor to crystals, candles, gifts, and self-care items, everything is handpicked by Abby and absolutely gorgeous. I’m already planning to come back and do some serious gift

And hey, if you’ve got a story to share, a business to promote, or know someone who does—Rochester Woman Onlineis always looking to spotlight the voices of incredible women in our community. Let’s continue to lift each other up, one breath, one story, one day of self-care at a time. 💛

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JENNIFER COLLINS We are proud to introduce Jennifer Collins, an accomplished author, educator, and entrepreneur, as one of our featured “Women Who Inspire” in the upcoming edition of Rochester Woman Online magazine.

For more than four decades, Jennifer built a distinguished career as a physical therapist and college professor, dedicated to shaping the next generation of healthcare professionals. But her story doesn’t end there—in fact, it takes a deeply personal and powerful turn. Following the loss of her father in 2018, Jennifer found herself stepping away from academia to take the reins of her family’s legacy: a trio of beloved businesses including Ted Collins Tree and Landscape, Lilac Hill Nursery, and the Schoen Place commercial properties. With her son Andrew by her side, she co-founded Purple Hilltop Properties, a heartfelt tribute to her father’s vision and love of lilacs.

Navigating this transition wasn’t just a logistical challenge—it was an emotional evolution. Jennifer embraced her new entrepreneurial path while discovering an unexpected calling as a writer. Fueled by profound personal loss and moments of unexpected joy, her debut novel, Comfort in the Wings, was born. The novel draws from Jennifer’s own experience of unimaginable grief— losing two of her children within months of each other—and her journey to finding healing and hope through storytelling.

Working closely with her eldest son has

only deepened Jennifer’s sense of purpose.

Together, they’ve modernized the business operations while honoring the heart and spirit of the legacy left behind. She describes the partnership as pure joy, with Andrew’s practical knowledge and calm demeanor beautifully complementing her administrative strengths and vision.

Jennifer Collins is a shining example of resilience, reinvention, and the quiet strength that often comes from life’s

most difficult chapters.

Can you tell us about your journey into the family business and what it has meant for you personally and professionally?

The family businesses, Ted Collins Tree and Landscape, Lilac Hill Nursery, and the commercial real estate on Schoen Place, were always parts of my life. In high school, I worked in the office for my father, and in his garden store. Once he sold the landscaping business, he reinvented himself as Doc Lilac and ran

the lilac nursery on the 12 acres behind our houses. My children, my brother, and I helped sell lilacs every weekend in the spring, and once they were old enough, all of the kids took turns at one time or another working full time alongside their grandfather. Then, when my father passed away in 2018, the properties passed on to me. Even with my son Andrew’s help, it soon became apparent that there was no possible way for me to continue my full-time role in academics and manage the properties. While it meant letting go of a long-time professional identity, personally, it has been an honor to figure out how we could continue Ted Collins’ legacy in a meaningful way. We established a new LLC, named Purple Hilltop Properties, to manage the real estate since he loved lilacs, using the word purple is a nod to the entrepreneur who started this all.

What has it been like working so closely with your eldest son—what have you learned from each other along the way?

Working alongside my son is pure joy!

Fortunately, my father mentored Andrew regarding the ins and outs of the nursery and managing the commercial real estate for many years. What we needed to learn together was the administration and management side of being landlords.

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{ WOMAN WHO INSPIRES } “This project was born from a fascination with people who did not take the path that is often advised, or considered by society to be the “best” road to success.”

carried out those functions with a pen on the back of a paper napkin. When he gave his tenants a notice of any kind, he wrote it out longhand on a sheet of notebook paper, made several copies of that note on his home copy machine, and hand delivered them. It was 2018 when we took over, and we needed to do things a bit differently – and fast! I have learned that Andrew is hard-working, efficient, organized, interacts with any sort of person in a kind, yet firm way, and knows a heck of a lot about fixing things! We balance one another out because I cannot do one single thing related to the hands-on management or maintenance of the buildings and grounds, but am willing to work behind the scenes with our accountants, lawyers, and other necessary advisors.

You had an impressive career as a physical therapist and college professor spanning more than forty years—what inspired your transition into writing and entrepreneurship?

Without major changes in my family configuration, I would have likely remained in higher education another 8 to 10 years. So rather than being inspired, I more or less stumbled into my roles in writing and entrepreneurship.

When my father died, I felt that the decision as to whether to keep managing the Schoen Place properties had to be made with my son’s input being the most important. There was no way that I could do it without him. Once he voiced the perspective that we “had to keep it going”, then I embraced the entrepreneurial aspects of reinvesting and improving the property. As far as writing, I had always enjoyed that part

of my academic role, and decided it was time to produce something other than scholarly manuscripts. The first fiction book poured out, and I had no patience to wait for an agent or publisher to pay attention to my work. I decided I would learn the business of self-publishing and dove right in.

Your debut novel, Comfort in the Wings, was born from deep personal loss. What was the moment you knew you needed to write it?

I knew no one else who had endured the number of losses that I had in a short period of time, and in particular, no one who had two children die less than four months apart. Although I had an amazing support network of family and friends, it was the loneliest feeling I had ever known. Not only was I lonely, I felt guilty – in my mind at the time, only a horrible mother could lose two children. Yet, there were still moments of great joy – joy spending time with those close to me, joy at feeling my loved one’s presence in nature, joy at signs that could only be from one of them – telling me they were close and nearby. I decided that perhaps that recognition of joy amidst the sadness, and the gratitude at recognizing those moments, could be of help to someone else experiencing profound loss. Maybe I could help someone else not feel as alone?

What does Comfort in the Wings mean to you now, looking back after completing the trilogy?

To start with, Comfort in the Wings provided me with my writing wings!

Much like the first child is the one that teaches a person how to be a parent,

Comfort is the book that taught me to be an author. I learned about writing, editing, character and idea development, publishing, marketing, and a thousand other related lessons. I also fell in love with the characters I’d created in the first book. While based on my own experiences, the story and the characters that make up the story are very much fictional characters with personalities I created. Once they occupied my mind and my heart, I wanted to be true to them and tell more of their stories.

You’ve said that your fiction brings a “seldom heard voice” to literature—can you explain what that voice is and why it’s so important to be heard?

My fiction does not clearly fit into any genre – perhaps family saga is the best description. These books deal with all types of loss, not only the loss created when someone dies. Themes of adoption, family members who have become estranged, and the stigma surrounding some types of loss are all explored. Yet in spite of all of that, they are hopeful, inspiring stories – a combination seldom found in contemporary fiction.

Grief is a central theme in your writing.

Can you share some of the losses you’ve faced and how they’ve shaped who you are today?

Of the five immediate family members that died within a seven-year time period, only one was an event that was somewhat expected. My mother had a three-year bout with cancer, a long, chronic illness that slowly and steadily wore her down. The others were totally unexpected,traumatic. My twenty-nineyear-old son, Jason, drowned while ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{ WOMAN WHO INSPIRES } { SHIFT+CONTROL } “The “Collins Pavilion” was opened in June, 2021, and has become a popular gathering place in all seasons, but especially the summer.”

fishing and my twenty-year-old daughter, Abbey, died from fentanyl poisoning.

My younger brother died from cancer three weeks after his diagnosis. My father lived to be eighty-nine and was healthy. We lost him suddenly as well.

These life experiences have made me more compassionate and tolerant. They have made me appreciate every single moment and made me determined to be grateful for every day that I am given. I do not understand why I have been granted more time on this earth than all of them, but I will honor them by living my days to the fullest. I also have come to believe that those we love are always with us – in one form or another. Whether it is a butterfly that lingers longer than is typical, a heartshaped stone in the sand, or a cardinal feather on my walkway, my loved ones are letting me know they are near, and for that, I am grateful.

What do you hope readers walk away with after reading your “Love That Does Not Die” trilogy?

Readers come to know Larissa in the last third of her life. While she has endured loss, she has also found great happiness and nurtured her family throughout those years. I hope that readers see opportunities to nurture their own loved ones with the dedication that Larissa exhibits, that they will see that love does not end at death.

Your books have received multiple awards, including the 2023 MartinArts Award—what did that recognition mean to you as a writer?

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is to recognize the arts and what they mean to our quality of life. Writing the self-reflective essays as part of the application process for the award helped me to see myself as an artist. Most of my life, I was in a science-based career, so the recognition of my creative side in my sixties was a welcome surprise.

Since becoming involved with the arts, I have expanded my role with that organization by selecting award recipients and scholarship winners related to the arts, and begun teaching groups about writing. Recognition as an artist has brought a whole new, enriching aspect to my life.

You’re now working on a nonfiction book about people who have found unlikely paths to success. What inspired this new project?

This project was born from a fascination with people who did not take the path that is often advised, or considered by society to be the “best” road to success.

My father was such an individual, and I had encountered many more like him over the years. Using interview research skills acquired while doing doctoral work, my co-author, Elizabeth Clark, and I decided to ask people to share their stories. “Unlikely to Unstoppable: Stories from Everyday Entrepreneurs” identifies the common themes we found when interviewing these folks and interweaves them with my father’s journals to document thirteen unique journeys from unlikely beginnings to rewarding careers.

How do you choose the stories you tell—whether in fiction or nonfiction?

What draws you to them?

I’m drawn to interesting people, and the stories they carry within. My fiction books are told in first-person, so the reader comes to know and understand Larissa’s perspective of the world. The three books in the fiction trilogy are very much character driven. Similarly, this new non-fiction work focuses on the individual characters’ unique recollections, goals, and journeys.

You made the beautiful and meaningful decision to dedicate a building to your late father. Can you tell us about that building, and what inspired you to create it?

To give credit where it is due, one of our tenants, the owners of Lock 32 Brewery, came to my son and I during the pandemic with the proposal to partner in creating an outdoor space.

We loved the idea and began working on designs and the process of gaining the approval of the Village of Pittsford.

Along the way, I discovered an old news clipping in my father’s files in which he stated a vision for a “summer festival space” on his property on Schoen Place.

Right then and there, we knew the space needed to be dedicated and named in his honor. The “Collins Pavilion” was opened in June, 2021, and has become a popular gathering place in all seasons, but especially the summer.

How has honoring your father in this way helped you heal or grow from his loss?

In some ways this goes back to one of your earlier questions. This was a project that my son, his wife, and I could all work on together that was meaningful and honored someone who had brought

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so much to our lives and those of many others. It is gratifying to know that Ted Collins’ memory lives on.

You split your time between upstate New York and Hutchinson Island, Florida— how does each location influence your creative process or lifestyle?

Both places allow me to enjoy picturesque, peaceful outdoor spaces. Spaces to take long walks or to sip coffee in the morning and listen to the calming sounds of nature.

When I am stuck somewhere in the writing process, inevitably, the solution for how to get past it comes to me while I’m walking. I stop, send myself notes, and continue walking. When back home in either location, it’s as if my brain is once again connected to my hands and I can write a dozen pages without stopping.

As someone who has successfully pivoted careers later in life, what advice would you give to women considering a major life or career change?

Probably easier said than done, but my advice is to go for it. When it comes to change, I think that most of us spend too much time on the “what ifs”, often out of fear. I have come to ask myself if I will later regret not trying something. If the answer is “yes”, then I move forward.

How do you balance your roles as author, entrepreneur, and family woman? What helps you stay grounded?

Fortunately, I have always been an early riser and a very organized person. I walk in the morning, often with my son.

During that walk, we review the details of managing the property and anything that needs to be scheduled. Then, I tend to get all of the chores that require attention to detail out of the way as soon as possible after that. That schedule allows

me the time for doing the things I enjoy the remainder of the day.

Have any readers reached out with personal stories after reading your books? If so, how have those interactions impacted you?

My goal in writing was to help other people not feel as alone as I had felt.

About a month after the first book was published, I received an email from a woman who told me her little girl had died five years prior, and until she read my book, she’d felt totally alone. Once I read her email, I knew I had accomplished my goal, and every reader’s personal story after that has inspired me to keep writing, keep going to book clubs and grief groups. I hope that the impact of the new book is similar – that some young person contemplating trying out a career in spite of others discouraging that choice, finds a way to keep going, to be unstoppable in the pursuit of a dream.

What was the most challenging part of writing about grief and loss so vulnerably—and what was the most rewarding?

It was incredibly frightening at first to put my feelings out into the universe. There were times that I seriously questioned if I should go through with it. But, once I received encouragement from an editor and some objective readers, my confidence was bolstered. Any work of art, even literary art, requires being vulnerable if there is any hope of making an impact on others. I’m still working on it, but it does get easier.

Do you find writing to be a therapeutic outlet for your own emotions, or is it more about creating space for others?

Initially, my writing was oriented more

toward the reader. I have come to recognize that writing is an outlet for me emotionally, but also it keeps my brain active and provides a way to connect with people on a whole different level. Writing has also given me a way to combine my prior teaching experience with the lessons I’ve learned from writing. I’ve taught some creative writing workshops at retirement communities in Florida and at the library here in Pittsford. It’s fun and motivating to engage with other people who are contemplating starting to write.

How would you describe your writing voice, and how has it evolved over the course of your trilogy?

I think my writing voice is positive and hopeful. It is continually evolving over the course of four years, to be more precise and to portray emotions in a way that moves the reader. One reviewer stated that the main character in the trilogy is one who you’d love to have as a friend.

To me, that was a lovely compliment!

What’s next for you—personally, professionally, and creatively? What can we expect in the near future from Jennifer Collins?

I have no idea what is next! Actually, I have a project in the works related to my trilogy, I’m contemplating a way to continue to interview unlikely to unstoppable people, and I have a couple of completely different writing ideas in mind, ones that would yet again require switching genres and points of view. I’m happiest when busy - whether it’s busy with the flowers in my yard, spending time with family and friends, or writing.

So, there will always be a few things that are next.

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KATIE LANE Katie Lane: Finding Grit, Grace & Guts Through Laughter and Loss Sometimes, the strongest people wear the brightest smiles—and no one embodies this more than Buffalo native, entrepreneur, caregiver, and stand-up comic Katie Lane. At first glance, Katie’s quick wit, bold humor, and unwavering resilience light up any room she enters. But behind the laughter is a woman fiercely navigating the hardest battle of her life—a stage 3 ovarian cancer diagnosis that’s shaken her world to its core.

Raised in Western New York with a “normal Buffalo upbringing,” Katie’s early years were full of family traditions, football heartbreaks, and an innate desire to make people laugh. Though comedy wasn’t on her radar until her mother suggested she try an open mic in 2012, it quickly became a powerful outlet—a place where her voice, vulnerability, and humor came together to create magic.

Over the years, Katie has grown into much more than just a comic—she’s also a savvy business owner who built her cleaning company, The Grime Reaper, from scratch, turning hustle and hardship into hustle and heart.

But in late 2024, Katie’s world shifted. What she thought were signs of menopause turned out to be a grapefruit-sized tumor encasing her last remaining ovary. The diagnosis: Stage 3b ovarian cancer. Chemotherapy began immediately, and life as she knew it flipped upside down. And yet—Katie

still shows up. Whether it’s for her mother, who battles dementia and relies on Katie as her sole caregiver, or for her clients and cats, Katie continues to fight fiercely each day with grit, humor, and raw honesty.

Through it all, she’s proving that vulnerability is strength, that laughter can live alongside pain, and that surviving— sometimes barely—is still an act of bravery. In the face of isolation, financial strain, and physical exhaustion, Katie is still writing her story, one punchline, one

chemo session, and one day at a time.

And while the future feels uncertain, her message is loud and clear: Keep going.

Laugh anyway. Fight harder. Because even when the world goes dark, Katie Lane finds a way to shine.

INTRODUCTORY BACKGROUND

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Can you start by telling our readers a little about your background and what life was like for you growing up?

I was born and raised in WNY, specifically

Hamburg in my early years. My dad was a commercial airline pilot and I was fortunate enough that my mom was able to stay home to take care of me. Pretty normal and uneventful childhood mainly. Regular middle to upper-middle class small family who passed down their traditions to me at an early age, just trying to do their best.

For example, I remember being 5 years old and watching a super important football game with my mom and dad sometime in early February. By watching, I mean not watching and having no idea why everyone is screaming. All I knew is that we lost, whoever “we” were, and I cried for a long time. I’m. Now 41 and that tradition has continued every year since. So yeah, normal Buffalo upbringing.

What led you to pursue comedy, and how did you discover that it was your passion?

I pursued comedy I think because my mom told me I should try it. So I went to an open mic one time in 2012 and did. It really honestly was never on my radar. I was born talking essentially and haven’t shut up since. I spent my entire youth and adulthood striving to make people laugh. I was just a natural born talker and wanna be funny girl. Usually succeeding but definitely not always.

Was there a specific moment or experience that made you realize comedy was something you needed to do?

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something I’d ever considered for myself until my mom and maybe a couple friends suggested I try it. Other than SNL which is not even standup but more improv, I’m not sure I was even aware of comedians until I was a little older. Probably late teens. Even then my vast knowledge included pretty much just Dane Cook and Lisa Lampanelli.

I think my mom is hilarious today but when I was a kid, we weren’t really that sort of family.

Outside of comedy, what other roles or responsibilities have defined your life – as a woman, entrepreneur, or caregiver?

Sometime during Covid, likely after I’d been laid off almost immediately into the initial chaotic surge in 2020, it was apparent I’d have to start getting more creative if I wanted to make money and thrive rather than either being unemployed or barely employed and having to live paycheck to paycheck because I was being paid a lot less than what my skill level deserved. And there was no way I was going back to the server/bartender industry. No one was allowed to eat out but even if they could, I was now in my late 30’s and having sever health issue, my body couldn’t handle it. So I decided to never work for someone else again and started marketing myself as a residential house cleaner. I got really good at it, worked my butt off solo for a couple years while I built up my name, reputation, and client base. Then I turned it into a legit business with employee and licenses… the whole nine. I named my company The Grime Reaper and even bought an old hearse to use as my daily driver/ 100

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marketing tool. Things look slightly different with the business today due to a new recent and devastating health issue but on top of being a business owner, I’m also the only care giver and point person for my mother. Who is 74 with rapidly progressing dementia.

COURAGE, CANCER & RESILIENCE You were recently diagnosed with stage 3 ovarian cancer. Can you walk us through how you found out and what that moment was like for you?

So a few years ago, I had a partial hysterectomy due to a completely unrelated issue. The doctor took my uterus and one ovary that I guess was pretty tainted. He left the other that was completely clear so that I wouldn’t immediately be thrown into menopause and that my chances of developing cervical cancer would remain low. Well, maybe he should have taken both. This past year I made my annual checkup appointment because I’d been having some strange new symptoms that led me to believe I actually was starting menopause. A lot of abdominal pain, insomnia, having to go to the bathroom a lot, and constantly feeling like I was 1000°. Turns out I was starting menopause, but most of the symptoms were due to the grapefruit sized tumor encasing my one remaining ovary. Ovarian is almost impossible to catch early because symptoms don’t typically show up until it’s progressed.

I was Stage 3b because it was already in my pelvic bones. Chemotherapy started immediately. I finished my first round on Christmas Eve of 2024.

How has your life changed since your diagnosis – emotionally, physically, professionally, and personally?

Everything has changed. Cancer and treatment is exhausting. I’m a shell of who I was, physically. Some days I’m completely non functional. Especially treatment weeks. It’s very unpredictable too. Sometimes I’ll get sick after chemo and it only lasts a couple days. Sometimes I’m out of commission for nearly a week.

Anything physical wears me out so fast.

I either can’t sleep at all or I won’t wake up for days. I live alone as well, so it’s very lonely and depressing. It’s hard to talk yourself into taking care of yourself and your home when it’s literally almost physically impossible to. But you have to push through and do what you can.

My mom who depends on me and my cats are honestly the only thing that keeps me going. My business has suffered greatly.

I had to decrease my client load almost 75% because I’m physically now unable to do the jobs myself. I have to rely on part time employees and most times, it’s proven to be not reliable at all. People today have zero qualms about calling in sick or just not showing up at all. It’s so hard to find good people who take pride in their work. So while I’m out of commission, I certainly cannot in good faith continue to advertise and increase my client list knowing full well that if and when employees don’t show up, I also will not be able to be there to take their place like I used to be able to. So I kept what we could handle and still do really well in order to keep the doors open. I worked very and and for a long time to build up my name. I want to

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{{ WOMAN WOMANWHO WHOINSPIRES INSPIRES }} “I was Stage 3b because it was already in my pelvic bones. Chemotherapy started immediately. I finished my first round on Christmas Eve of 2024.”

keep at least that in the hopes that I recover and can rebuild one day.

What has been the biggest challenge for you throughout this journey so far?

My biggest challenge has been keeping a positive outlook, finding the funny in something very much not funny at all, and honestly just surviving to the next day. It’s really hard when I’m doing it all alone.

You’re undergoing aggressive chemo and still pushing yourself to work.

What drives you to keep going despite the physical toll?

Well, I really can’t work like we discussed earlier. Not the physical parts anyway.

Sometimes I have no other choice and I’ll talk myself into handling a cleaning appointment mainly because I have zero other option and I end up paying for it immensely. It takes a gigantic toll on my body. But bills have to be paid, and with my current client list, most of the money has to go right back into the business to keep it going and to allow me to stand on the reputation I’ve built.

Barely anything brought in each month goes to my own bills and obligations.

I’m quite literally drowning.

How has being self-employed shaped the way you’ve had to handle this diagnosis?

It’s hard because I don’t have the regular 9-5 on a payroll job like many people do. Even if I applied for disability which takes forever, because of what it “looks like” I make on paper (most of which goes back into payroll, equipment, supplies, licensing fees, taxes, and business insurance) I’d get approved for essentially

nothing. In order to get max disability I’d have to dissolve my business and even then, max is what, $950/1000 a month? My rent and utilities alone is $1300, so what would that even do?

It isn’t worth me losing everything I’ve worked so hard to build. So I just keep pushing through, trying to do what I can to maintain my business and pay who I can when I can in the hopes of somehow catching up and being able to breathe one day.

What’s one misconception people might have about fighting cancer while still trying to maintain your life and business?

Probably that aid is readily available. Or that people are more forgiving because you’re dealing with something really heavy. It’s not anyone’s job to be patient with you. Everyone has something they are dealing with. No one’s is more or less important than someone else’s.

But for the person going through it, it’s the biggest thing in the universe.

Employees call in, rent is still due, my car is still sitting un-drivable in my driveway because it’s my last financial priority currently, clients cancel last minute and money you thought you’d have that day has suddenly disappeared, my mom still needs help, my cats need to be fed. Meanwhile, I can’t even get out of bed. It’s a nightmare.

STRENGTH, SUPPORT & INSPIRATION Who or what has been your greatest support system during this time?

Emotionally my mom. But some days are super hard for her and my problems

don’t even exist. In the beginning when I first got diagnosed, everyone rallies around you and is there for you and offering help and emotional support.

Then time and life moves on and people start to forget you exist because you aren’t in their social orbit like you used to be. People I’ve known for years and years and considered very close friends don’t even text or call to check in anymore. It’s hurtful and it sucks but I also kind of understand it. It’s not their responsibility to take care of me.

I won’t lie, I did think I’d have a little bit bigger of a support system. I learned quickly that I really have no one to rely on but myself. Which is terrifying. I do have some really great people who are new in my life or who were more casual acquaintances than super close friends who really surprised me and have shown up in really great ways.

What advice would you give to other women going through a similar battle— especially those who are self-employed or don’t have traditional workplace support?

Don’t stop going to therapy. And if you don’t go to therapy, start. It really helps.

What’s one thing that brings you joy and helps you stay mentally or emotionally grounded throughout this experience?

After I’d moved home from Texas in 2016, I actually did not get back on stage and took a very long break from standup. About two weeks before my diagnosis in December a comic in the Buffalo scene whom I’d met when I started in 2012 randomly reached out and offered me a spot on a show here, ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{{ WOMAN WOMAN { SHIFT+CONTROL WHO WHOINSPIRES INSPIRES } }} “. Pretty normal and uneventful childhood mainly. Regular middle to upper-middle class small family who passed down their traditions to me at an early age, just trying to do their best.”

essentially pulling me out of retirement.

Then I got the diagnosis and it seemed like very bad timing but it turned out to be the opposite. Serious things can end up being a great source of material for someone who has a personality like I do and of course, laughing is very healing. Getting back on stage and writing again no matter how sick I’m feeling, has given me something to look forward to.

What role does laughter and connection with others play in your healing and resilience?

It seems to be playing a fairly large role. If I don’t laugh, I’ll cry right? I try to remain as positive as possible. Especially with the state of affairs in the world today. Everything just seems so scary and unknown. And with everything going on with me medically, it’s not like I have a gigantic social calendar to keep track of.

Shows and open mics are something to look forward to and an opportunity to be able to be around people.

Turns out my cats are terrible conversationalists.

LOOKING FORWARD How do you hope your story inspires other women who may be struggling— whether with illness, life transitions, or entrepreneurship?

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always be rough patches with anything in life. Especially things that are worth it.

We have to find strength to fight for the best possible outcome. Even if it seems impossible. Manifest a happy ending. I hope that’s what others can take from what I’m going through.

If you could tell your “pre-diagnosis” self anything now, what would it be?

Ask them to just take that other ovary during your hysterectomy! Haha!

What’s next for you—and what are you holding onto most tightly as you navigate what’s ahead?

That is honestly impossible to answer and answering it I feel like is almost me jinxing myself. While I’m trying to be optimistic, I will not plan too far ahead.

This is a day by day struggle for me.

Will I have to dissolve my business and have zero means of income tomorrow?

Will my landlord follow through on his threats of eviction and serve me tomorrow? Will I have a bad scan and get moved into Stage 4 because my cancer metastasized tomorrow? I don’t know. These are real possibilities. I need to reserve the little energy I have to succeed one day at a time.

While I very much want to beat this and close the door on this nightmare, my 5 year plan is currently on hold. And that just has to be okay right now.

Gofundme Link: https://www.gofundme. com/f/support-for-katielane-as-she-battles-stage-3ovarian-cancer/cl/s?lang=en_ US&ts=1748215499&utm_ campaign=fp_sharesheet&utm_ content=amp13_c&utm_ medium=customer&utm_ source=copy_link&attribution_ id=sl%3Aee63c832-fcf0-41c58c9c-0f4e362b7be9

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GETTING TO KNOW LIBERTY YOU ARE ENOUGH. AFFORDABLE HOUSING

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Can you share the history of Liberty Affordable Housing and what inspired its founding?** Liberty Affordable Housing Inc. (Liberty) was founded as a 501(c)(3) nonprofit with a singular mission: *Better Lives Through Better Housing®*. Since its inception, Liberty has focused on developing, and preserving high-quality affordable housing to address the growing need for safe and quality housing. Over the years, our organization has evolved into becoming one of the many leaders in the industry developing more than 3,200+ units across New York State and beyond. Our work is inspired by the belief that housing is not just about providing shelter—it’s about creating communities where individuals and families can thrive.

Your mission, Better Lives Through Better Housing®, is powerful. How does this philosophy guide your daily operations and long-term goals?

Our mission is the foundation of everything we do. It influences how we design, develop, and ensure that every unit we create contributes to improving the lives of residents. Day to day, this means maintaining high standards of property management and fostering relationships with community stakeholders. In the long term, our mission pushes us to explore innovative solutions for housing development, advocate for policy changes that support affordable housing, and continuously seek ways to enhance our impact.

What sets Liberty Affordable Housing apart from other affordable housing organizations?

Liberty is more than just a housing

developer—we are a community builder.

What sets us apart is our holistic approach to affordable housing, combining innovative development strategies with compassionate partnerships. Our ability to forge strong partnerships with government agencies, contractors, financial institutions, and community organizations allows us to execute complex projects efficiently.

Additionally, we are deeply committed to long-term sustainability, ensuring that our properties remain assets to their communities for generations to come.

The Importance of Affordable Housing Why is affordable housing such a critical issue today, and how does Liberty help address this need?

Affordable housing is essential to economic stability, workforce retention, and overall community well-being. With rising housing costs and a nationwide shortage of affordable units, too many families face housing insecurity. Liberty helps address this need by developing and preserving affordable housing, ensuring that

individuals and families have access to highquality, quality homes. We also incorporate community-driven solutions into our projects, ensuring that our developments not only provide housing but also contribute to the economic and social fabric of the neighborhoods they serve.

How do you determine which communities or properties are in need of rehabilitation or new development?

Our development strategy is driven by a combination of data analysis and community engagement. We assess housing shortages, income demographics, and local economic conditions while working closely with agencies, municipalities and stakeholders to identify areas in need. Whether we’re rehabilitating aging properties or constructing new developments, our goal is always to provide solutions that align with the unique needs of each community.

What are some of the biggest misconceptions about affordable housing, and how do you work to change these perceptions?

A common misconception is that affordable housing leads to lower property values or negatively impacts surrounding neighborhoods. In reality, well-designed and well-managed affordable housing developments often serve as catalysts for community revitalization. Liberty challenges these misconceptions through transparency, education, and by consistently delivering highquality properties that enhance their surroundings. Our developments prove that affordable housing can be an asset to any community, fostering economic growth, stability, and diversity.

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{ SHIFT+CONTROL { BETTER LIVES THROUGH BETTER} HOUSING } “Our mission is the foundation of everything we do. It influences how we design, develop, and ensure that every unit we create contributes to improving the lives of residents.”

Development & Community Impact Liberty has developed over 3,100 units of quality affordable housing—can you highlight one or two projects that were particularly impactful?

One of our most recent and impactful projects is The Olbiston Apartments in Utica, NY. This historic building, originally constructed in 1898, had fallen into severe disrepair. Liberty spearheaded an $81 million revitalization effort, transforming the structure into 153 modern, affordable housing units while preserving its architectural integrity. This project not only provided much-needed housing but also played a pivotal role in Utica’s ongoing downtown resurgence.

The Olbiston Apartments was honored with the 2024 Build NY Award and the 2025 New York State Historic Preservation Award recognizing its significant contribution to preserving the architectural heritage of Utica while providing much-needed affordable housing. These accolades highlight Liberty Affordable Housing’s dedication to preserving historic structures and enhancing communities through thoughtful redevelopment.

Another standout historic development is The Knitting Mill Apartments in Fall River, MA. This project revitalized a historic textile mill, converting it into 100 high-quality, affordable housing units while preserving the building’s unique industrial character. The transformation provided much-needed housing opportunities in the region and contributed to the city’s broader revitalization efforts. With a focus on sustainability and historic preservation, 110

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the Knitting Mill Apartments exemplify Liberty’s commitment to blending history with modern housing solutions.

The Knitting Mill Apartments project received the 2022 Paul & Niki Tsongas Award from Preservation Massachusetts.

This award is the organization’s highest honor, celebrating individuals and projects that demonstrate an exceptional commitment to historic preservation in the Commonwealth.

How do you ensure that your housing developments remain sustainable and beneficial to the communities they serve?

Sustainability is a core value at Liberty, and we approach it from multiple angles. Environmentally, we incorporate energy-efficient building practices, green infrastructure, and long-term maintenance strategies to minimize our developments’ carbon footprints.

Socially, we engage with residents and local organizations to ensure that our properties serve as community hubs rather than just housing units. Financially, we implement sound asset management practices to maintain affordability and quality for decades.

In what ways do your properties contribute to revitalizing neighborhoods and fostering strong communities?

Affordable housing is a key driver of neighborhood revitalization. Our developments often breathe new life into underutilized spaces, attracting businesses, improving public safety, and increasing local investment. By creating attractive, well-managed housing, we help stabilize communities, reduce displacement, and provide economic

opportunities for local residents.

Your organization emphasizes “sensitivity and caring” in housing— how do you incorporate these values into your housing developments and management approach?

We believe that affordable housing should be more than just a place to live—it should be a place where residents call it home, feel valued and supported. This philosophy is reflected in our thoughtful design choices, resident engagement programs, and commitment to responsive property management. We also prioritize accessibility and inclusivity, ensuring that our properties meet the needs of diverse populations, including seniors, individuals with disabilities, and families.

Challenges & Solutions in Affordable Housing What are some of the biggest challenges in acquiring and developing affordable housing, and how does Liberty overcome them?

The most significant challenges include rising construction costs, complex regulatory processes, and securing adequate funding. Liberty navigates these obstacles by leveraging strong public-private and statewide partnerships, utilizing creative financing mechanisms, and maintaining a disciplined, mission-driven approach to development. Our expertise in LIHTC (Low-Income Housing Tax Credit) funding and other financial tools allows us to bring projects to fruition even in challenging economic conditions.

Can you speak to your partnerships with

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{ BETTER LIVES THROUGH BETTER { SHIFT+CONTROL } HOUSING } “Since its inception, Liberty has focused on developing, preserving, and managing highquality affordable housing to address the growing need for safe and stable homes.”

Renewal, and other agencies—how of the communities we serve and create by exploring new funding models, do these relationships help drive your lasting, positive impacts. incorporating cutting-edge construction mission forward? technologies, and expanding our Our partnerships with HUD, NYS Are there any exciting new developments community partnerships.

Homes and Community Renewal, or upcoming projects that you can Rural Development and other agencies share with us?

Making a Difference are instrumental in our success. These We have several projects in the pipeline relationships provide critical funding, that will further our mission, including How can individuals or businesses technical assistance and regulatory mixed-income developments and support Liberty Affordable Housing’s support, allowing us to scale our impact. additional historic rehabilitation projects. mission?

Working collaboratively with these entities We look forward to sharing more details There are many ways to support our mission, ensures that our developments align including corporate The Olbiston Apartments with state and federal partnerships, philanthropic housing policies while contributions, meeting the needs of the communities we endowment fund, serve. advocacy efforts, and community engagement.

Looking Ahead: The Businesses can Future of Affordable also collaborate Housing with us on What are Liberty’s workforce housing future goals in initiatives to ensure expanding affordable employees have housing across New access to affordable York and beyond? housing near their Our vision is to workplaces. continue expanding our portfolio of highWhat is the most quality, sustainable rewarding part of affordable housing the work Liberty developments. We are actively seeking as these initiatives progress.

Affordable Housing does? new opportunities in both urban and The greatest reward is seeing the direct rural areas, focusing on projects that How do you see the affordable housing impact our work has on people’s lives.

Providing a family with a safe, quality address emerging housing needs such as landscape evolving in the next 5-10 senior housing and workforce housing. years, and how does Liberty plan to home is life-changing, and knowing As part of Liberty’s mission to support adapt? that our efforts contribute to stronger, our communities, we are also working The demand for affordable housing will healthier communities is what drives diligently to develop our endowment continue to rise, requiring innovative us forward every day. fund. This initiative will ensure that we solutions and strong advocacy efforts. can continue to meet the evolving needs Liberty is committed to adapting 1889 - Seymour D. Latcher & father-inlaw purchased land on “Genesee Hill”

1892 – Utica’s largest and most luxurious apartment building opens, Genesee Flats.

1896 – The building was destroyed by a mystery fire that started in the basement.

The name Olbiston came up from the “new” owners, Owens, Latcher & Blanchard (OLB); Seymour D Latcher & Owens and Blanchard, real-estate developer.

1898-1900 – Construction began. The Olbiston was designed by German architect Richard George.

The building was made to be completely fire proof.

2021-2022- Building was condemned by the City of Utica. In 2022 it was purchased by developer Liberty Affordable Housing, Inc.

1906-1920 – The Olbiston was built as eight separate structures, with 5 story buildings on each side and a seven-story element in the middle.

At the time, offering “bachelor suites & family apartments”, the Olbiston was one of the largest apartment buildings in New York State, between NYC and Buffalo. The building started with 75 units, later on to be subdivided to 156 smaller units.

2024 – Present day; The Olbiston; Construction was completed and the building opened in the late summer

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YOU AREFOUNDATION ENOUGH. JUNEBUG

BY NICOLE HEROUX WILLIAMS I PHOTOS

BY TRINA ALESSI BY NSP STUDIO

Barbara Bryant: A Mother’s Mission of Love and Legacy Every parent dreams of building a better world for their children—but some turn those dreams into action that reaches far beyond their own home. Barbara Bryant is one of those rare individuals whose strength, compassion, and purpose have created a powerful ripple effect. Motivated by both the extraordinary journey of her youngest daughter, Lilyana, and the legacy of her beloved grandmother, June Fraser, Barbara has founded something truly special: the JuneBug Foundation Inc. Through her family’s personal experiences with adversity, Barbara discovered a passion to give back— not out of obligation, but out of deep gratitude and fierce love. As a caregiver, advocate, and mother, she knows firsthand the emotional and financial toll that families face when raising a child with complex medical needs. But instead of being defeated by these challenges, she channeled her energy into building a resource for others—a support system for families that says, “You are not alone.”

In February 2025, the JuneBug Foundation Inc. was officially launched to help families navigating prolonged hospitalizations, disabilities, and the dayto-day demands of caring for children with special needs. But the real heartbeat of the foundation? It’s Lilyana “Bug,” a brave little girl whose resilience continues to inspire everyone who meets her.

Here, in Barbara’s own words, is the

story behind the JuneBug Foundation— its beginnings, its mission, and its unwavering commitment to making life a little easier for families who need it most.

I am Barbara Bryant, I am married to my very supportive husband Jason Bryant, we have been together for twenty one years, we have two children together: Madalyn Bryant, our eldest, and Lilyana Bryant, our youngest. As the founder

of the JuneBug Foundation Inc., a non-profit organization, I am proud to have established it in tribute to my daughter Lilyana, whom we call Bug, and her great-grandmother, June Fraser.

Our daughter Lilyana has a diagnosis of Quadrapalegic Spastic Cerebral Palsy, epilepsy, hip dysplasia, and gastrointestinal issues. Throughout her life, Lilyana has faced numerous health challenges, and our community has rallied around her and our family to provide support. Their

assistance has enabled us to acquire a wheelchair and a wheelchair-accessible van for Lilyana, and last year, when she experienced frequent hospitalizations, the community organized a benefit to help us with medical expenses.

Junebug was established in honor of Lilyana “Bug” and her great-grandmother June. Lilyana has persevered through extraordinary adversity, confronting numerous health issues that have substantially impacted her daily life. Despite these obstacles, she remains steadfast and optimistic, inspiring those around her.

The Primary motivation for establishing my non-profit is to empower her with a platform to positively influence the lives of other children with special needs or health challenges. It was also established in honor of her great-grandmother, who was a benefactor to the Shriners Children’s Hospital in Erie, PA, a hospital that Lilyana attends and which has provided her with tremendous assistance.

I am deeply grateful for the generosity my family has received from our community over the past 13 years, inspiring me to reciprocate to other families and children. I want to create a support system for families navigating difficult circumstances, ensuring that every child receives the assistance they deserve, regardless of their background.

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persevered through extraordinary adversity, confronting numerous health issues that have substantially impacted her DAILY LIFE. Despite these obstacles, she remains steadfast and OPTIMISTIC, inspiring those around her.

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{ {FOR A GOOD CAUSE SHIFT+CONTROL } } “Throughout her life, Lilyana has faced numerous health challenges, and our community has rallied around her and our family to provide support.”

with special needs. Our mission is to alleviate some of the financial burden these families encounter by providing assistance with medical equipment and supplies for home care, sensory items to create calming and therapeutic environments for children, and by also supporting families during hospital stays.

No family or child will be denied access to the foundation’s resources.

We will collaborate closely with you and your child’s doctor to provide necessary medical supplies and equipment not covered by insurance. For sensory equipment, we will consult with the family to determine the most suitable equipment for their child, ensuring a calming and therapeutic environment. In the event of an extended hospital stay, the foundation will provide assistance with accommodations, meals, gas, and other essential needs. The foundation is currently serving families in the southern tier area, having reached out to all schools surrounding the Mount Morris community in hopes of becoming a resource for their students and families as needed. As we grow, we will serve parts of Monroe County and surrounding areas. Our ultimate goal is to become a resource for hospitals and their patients.

Alongside my husband, our close friends Leeann and Sean Kaiser, who have been instrumental in the foundation’s success, we organized a fundraising event on May 17th, featuring a BBQ dinner, basket raffle, 50/50, and bake sale. The event

successfully collected a little over $4,000, of which $600 is being donated to Shriners in honor of June Fraser.

To ensure the foundation’s continued success and ability to support families, we will track revenue generated by hosting annual benefits, held every March, with the goal of growing the event each year, necessitating larger venues to accommodate increasing attendance. We will also participate in local events, establish a promotional foundation table, identify potential families to support and assist, and solicit donations.

As we embark on this new endeavor and continue to learn and grow, we would appreciate the opportunity to connect with successful business owners who can offer valuable insights and guidance on best practices. Additionally, we would welcome the chance to collaborate with event coordinators to explore various event possibilities that could contribute to the foundation’s success and ensure a steady influx of funds.

there is a mother who has navigated similar difficulties with her child and is committed to providing support.

We would also greatly appreciate your assistance in sharing the information that donations are highly valued and can be made through our donation website and Venmo account.

Website: https://donorbox. org/junebug-foundation-inc Venmo: @JuneBug-Foundation-Inc JuneBug Foundation Inc is something that I hold dear to my heart; it is something I established to demonstrate to my daughter that even amidst her challenges, we can create something positive. I aspire to show her that despite her disability and illnesses, she possesses the strength to overcome any obstacle and make a profound impact on the lives of numerous children who struggle. This endeavor can serve as a testament to those children, illustrating that they too can achieve greatness.

With this foundation being newly established, and currently, our objectives are to support local families, and over time, expand our reach to additional cities, partner with more establishments, and serve as a valuable resource. To contribute to the success of this foundation and serve as a valuable resource, please help us raise awareness about the JuneBug Foundation. This will enable us to inform families that they are not alone during challenging times, and that ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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LEADING WITH STYLE }}} { { WOMEN WHO INSPIRE CONFIDENT CULTURE

YOUNOY ARECOHEN ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

I n t r o d u c i n g No y C o h e n : Elevating Rochester’s Event Scene with Elegance and Imagination With a reputation for turning ordinary venues into spectacular experiences, Noy Cohen, founder of NC Events, has made a lasting mark on Rochester’s social and corporate landscapes. With over two decades of experience in the event planning industry, Noy brings creativity, meticulous attention to detail, and a passion for high-end design to every project she touches. Whether it’s a corporate gala, wedding, or bar/ bat mitzvah, her events don’t just meet expectations—they surpass them.

Noy’s journey into the world of event planning was inspired by her early life in New York, where she fell in love with the beauty and detail of well-designed venues. “My initial inspiration for events and design came from living in New York and admiring beautifully decorated venues with attention to detail,” she says. That inspiration quickly grew into a vision to help others experience the same kind of wonder she once did.

What began as a role planning social events as her sorority’s social chair in college blossomed into a full-blown career rooted in creativity and precision.

The Birth of NC Events Launching NC Events was a natural evolution for Noy, who wanted to offer bespoke services that reflected her artistic vision and extensive experience.

“I launched NC Events to provide personalized event planning services that transform any space into a desirable venue.

What sets us apart is our commitment

to high-end design, creativity, and attention to detail,” she explains. This dedication is the cornerstone of her brand, which prides itself on crafting unique, immersive experiences for every client.

Unlike many event planners who simply seek out beautiful venues, Noy believes in creating them. “Some people look for a beautiful place. Others make a place beautiful,” is a quote she lives by. It encapsulates her belief that beauty and atmosphere can be cultivated anywhere with the right touch of imagination and design.

Design as a Calling Noy’s passion for design and hosting events isn’t just part of her job—it’s in her DNA. “I always loved planning parties and organizing things. That passion really began to blossom in college as my sorority’s social chair,” she recalls. Over the years, her vision has only sharpened, influenced by global travel and time spent in larger cities. “Living in bigger cities and traveling abroad has really broadened my horizon when it comes to event décor and creating unforgettable experiences.

I always strive for that ‘wow’ factor.”

Her creativity isn’t just inspired by place, but by people. Noy has an exceptional ability to listen to clients and understand their unique desires, tailoring every detail to suit their vision. “My clients and the ever-evolving trends in the industry are constant sources of inspiration,” she says. “I love that every event gives me a new opportunity to innovate.”

Bringing Le Dîner en Blanc to Rochester

Among her many accomplishments, one that truly stands out is her co-creation of Le Dîner en Blanc Rochester. For the uninitiated, Le Dîner en Blanc is not just a dinner—it’s an international phenomenon. Originating in Paris in 1988, the event brings people together for an elegant outdoor dinner where guests don all-white attire and provide their own gourmet meal, table, and settings. The event’s location remains a secret until moments before it begins, adding an air of exclusivity and mystery.

“In 2015, a friend invited me on a weekend getaway and told me to pack only white clothes. I was completely confused,” Noy remembers. “I soon found out we were attending my first Dîner en Blanc in Niagara-onthe-Lake. I was captivated by the execution, the secrecy, the privilege of being part of something so special.”

The experience was so magical that Noy returned home inspired to bring the event to her own city. “I immediately began researching how to bring Dîner en Blanc to Rochester and, in 2019, started my relationship with Le Dîner en Blanc International,” she explains.

Why Le Dîner en Blanc is So Captivating What makes Le Dîner en Blanc so alluring? Noy breaks it down into five key elements: Elegance and Sophistication: The all-white dress code sets the tone for a visually breathtaking experience, enhanced by every guest’s contribution to decor and presentation.

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WITH STYLE {LEADING SHIFT+CONTROL } }} { {WOMEN WHO INSPIRE “With a reputation for turning ordinary venues into spectacular experiences, Noy Cohen, founder of NC Events, has made a lasting mark on Rochester’s social and corporate landscapes.”

Community and Connection: The event fosters a deep sense of unity, where friends and strangers alike come together to share in a joyful, communal moment.

“The combination of elegance, community, and surprise makes it a truly captivating experience that draws participants from all over,” Noy says.

Element of Surprise: With the location revealed only at the last minute, anticipation builds and adds an exhilarating twist.

The Future of NC Events and Beyond

Cultural Experience: The event reflects local culture while uniting people from diverse backgrounds for a singular shared experience.

Pop-Up Appeal: Being a one-time-only event in each location, Le Dîner en Blanc always feels fresh and exciting.

As Noy continues to evolve her business, she remains passionate about creating unique experiences that linger in people’s memories. With every event, she brings not only technical skill but a true sense of artistry. From the first conversation to the final flourish, NC Events provides a seamless, elevated experience that stands apart in a crowded field.

walk into a space we’ve transformed just for them. That moment—the awe, the joy—that’s what I live for,” Noy shares.

Whether she’s crafting an intimate wedding or a lavish corporate gala, or orchestrating a city-wide celebration like Le Dîner en Blanc, Noy Cohen remains at the forefront of Rochester’s event scene, raising the bar with every event she creates.

Her passion, creativity, and drive make her not just a planner, but a true visionary.

To learn more or work with Noy Cohen Events, follow her journey on Instagram or visit

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MINDFUL BEAUTY BEAUTY }} {{ MINDFUL

THE CAREER THAT RAISED ME...

BY MARLAINA MARIE GRASSO

I started working in a salon when I was 18 years old. I was hungry, ambitious, and thought I knew everything about life—like most 18-year-olds do. But, it didn’t take long for me to realize how much I still had to learn.

I fell in love with salon culture almost instantly. The energy, the creativity, the constant buzz of people talking, laughing, and transforming—it felt like a dream. I’d spend my days chatting and doing hair, thinking, “How lucky am I to do this for a living?”

I was mentored by some incredible artists who taught me some of the most important lessons of my life regarding the art of the trade and building and maintaining personal and professional relationships. After all, this is a relationship-based business.

At my first job, I learned the old-school tricks—like how to perfectly tease Arleen’s weekly set. Then I moved to another salon where I always say, “That’s where I got all the bad haircuts out of me.” I was terrified of cutting hair in the beginning—no confidence at all. But I learned to own my mistakes, make them right, and take accountability, even when it bruised my ego.

Later on, I worked with a group of incredible women in Fairport who taught me everything about hair color, client relationships, and building a loyal clientele. We worked long, 10-hour days—but not a single moment felt wasted. I learned how to build trust, how to grow a book, and I even started going to trade shows. That experience lit a fire in me that’s never gone out.

Those early years taught me that mistakes are part of growth. That trends will always evolve. And that I had finally found a place where I belonged. I was raised in a culture where my desire to find solutions for others was put to good use because I was actually being asked.

While working these early jobs, a monumental shift occurred within me, as my preconceived notions about having ADHD and dyslexia evolved. I went from believing they were a threat to my success to owning them as a superpower. I had a unique way of seeing things and I could juggle multiple tasks while having full-blown conversations and remembering the small, meaningful details about my clients. Those superpowers helped me build deeper connections.

When I came across the Health Coach Institute, it wasn’t some big business move—it was a cry for something more. Therapy had helped, but I needed tools I could use every day. Tools that helped me take my power back. When they introduced the concept of the “critter brain”—that survival-mode part of us that keeps us stuck—I felt so seen. I knew I wasn’t crazy. I was just stuck in a loop that no one had ever taught me how to escape.

One of the most important lessons? Working on this type of level with someone is a privilege not a right. Just because someone’s sitting in your chair doesn’t mean they’re ready to let you into their world. There’s a level of emotional respect you must carry. Some clients just need a soft place to land—and sometimes, a silent moment is more powerful than words. I became more trauma-aware, more grounded, more attuned to what people aren’t saying.

That moment shifted everything. I realized that if I could learn tools that helped me, I could offer something deeper to the women I serve. Because I knew I wasn’t alone. So many of us are walking around with deep wounds, pretending to be okay because we don’t know where it’s safe to fall apart.

I didn’t want other women to suffer in silence the way I did. I wanted to be a soft place to land—for someone else’s healing, not just their hair.

What inspired me to transition from just offering beauty services to incorporating transformative coaching into my practice?

It started from a really personal place. After COVID, I was in survival mode. I had just gone through a breakup, left a salon, and felt like everything I knew about who I was had collapsed. I didn’t recognize myself. I was grieving so many things at once—and it wasn’t just about the relationship or the job. It was the weight of everything I had carried for years finally catching up to me.

That’s when it clicked. Coaching wasn’t separate from beauty—it was an extension of it. It gave me more ways to be of service, more ways to hold space, and more ways to remind women that they’re not alone.

Every hard moment in my past, as painful as it was, now feels like it was designed to shape me into the woman I am today—so I could help others move through their own darkness and into light.

Truth is, I’ve been through some dark stuff.

Sexual abuse. Losing a parent. Addiction and recovery. And for a long time, I walked around numb—functional but disconnected. On the outside, I looked like I had it together.

I had a career, clients, momentum. But emotionally, I was barely holding it together.

I was young, but the things I had lived through had aged me in ways no one could see.

Mindful Beauty.

The name came to me in the dead of night—literally. I was two months away from opening my salon suite, and I couldn’t shake the feeling that whatever I called this space needed to be more than just a business name. It had to represent who I was, what I believed in, and how I serve.

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{ { MINDFUL MINDFULBEAUTY BEAUTY }} “Beauty, to me, is alignment. It’s the way someone carries themselves when they feel at home in their body and at peace in their mind.”

on purpose. It means pausing to reflect, choosing how to respond, and leading with awareness. For me, mindfulness is how I interact with my own thoughts—and just as importantly, how I engage with others.

In my space, being mindful also means considering each client’s “map of the world.”

I’m intentional about how I speak, listen, and hold space—because everyone’s journey, background, and beliefs are different. I meet people where they are, with compassion and curiosity, not assumptions. It’s about creating a safe, judgment-free space where clients feel truly seen.

And beauty? Beauty, to me, is alignment.

It’s the way someone carries themselves when they feel at home in their body and at peace in their mind. It’s confidence born from authenticity—not surface-level perfection, but real, radiant self-expression.

Beauty is what emerges when a woman starts choosing herself.

That’s what Mindful Beauty stands for. It’s how I show up as a stylist, a coach, and a woman. It’s the belief that transformation starts on the inside, through intention, self-awareness, and care—and then flows outward in powerful, beautiful ways.

Whether I’m behind the chair or in a coaching session, I’m not here to change anyone—I’m here to guide women back to the beauty that’s already within them.

What does it mean to help women feel aligned grounded and whole? What does that look line in a session? When I say my work is about helping women feel aligned, grounded, and whole—what I really mean is that I help them feel heard and supported.

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others. I know that pattern well because I used to do it, too.

We get so focused on how we’re being perceived that we lose sight of what we’re really trying to say or who we’re trying to become.

In a hair appointment, helping a woman feel aligned and grounded looks like true collaboration. It’s not just about what color or cut we’re doing—it’s about making sure she feels confident and clear in the decision we’re making together. I create space where she can speak honestly, reflect on what she really wants, and feel supported in expressing it outwardly through her look.

In a coaching session, the work goes even deeper. I help women slow down and get curious about what’s under the goal they say they want. I like to say there’s often a “top issue” and a “bottom issue”—and the top one is usually just a mask. For example, a woman might come to me saying she wants help getting consistent with her gym routine. But when we dig in, what we often find is that what she’s really craving is permission to choose herself. To put herself first. To stop waiting for outside validation and start acting in alignment with who she already knows she is.

So whether it’s a transformation in the mirror or a breakthrough in mindset, my work is always about guiding women back to their own inner truth. Because when a woman feels heard, supported, and free to choose herself—that’s when she becomes truly aligned, grounded, and whole.

Your story includes a deep personal transformation how did you begin to recognize and break the cycle of selfabandonment in relationships?

I didn’t break the cycle of self-abandonment overnight. It was a process that unfolded over

time, through a mix of therapy, working a 12-step program and, most of all, getting radically honest with myself.

At first, I kept learning the same painful lesson on repeat. I started noticing the patterns: the same emotional themes, the same types of relationships that left me drained, anxious, or unsafe. It was like my rose-colored glasses slowly faded—from rosy to pink to clear. That clarity didn’t always feel good, but it was necessary.

Not dating for a couple of years gave me space to reconnect with myself, to look at the roots of my choices. I began to understand that my pattern of self-abandonment often came from a deep belief that if I didn’t “fix” someone or hold everything together, it would all fall apart—and somehow, that would be my fault. I had confused love with responsibility, and strength with self-sacrifice.

But love isn’t control. And abandoning myself to feel needed wasn’t strength—it was survival. Eventually, I had to ask: who benefits when I betray myself?

Today, I wouldn’t say I never self-abandon— but I’ve gained awareness. I’ve become a kind of pattern-recognition detective in my own life, especially when it comes to relationships. I’ve also gotten to know and protect “little Marlaina”—the younger version of me who deserves to feel safe, chosen, and whole.

Now, I don’t just recognize when I’m slipping into old patterns—I pause, reflect, and choose differently. Because I know I have more to lose now. And more to live for.

You’ve spoken about falling in love with potential- what helped you shift your focus from that pattern to pouring into women who want to grow?

Falling in love with potential was a pattern I had to get honest about—and realizing that

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MINDFUL BEAUTY MINDFULBEAUTY BEAUTY }}} {{ { MINDFUL “When I think of the word mindful, I think of presence—but also of intention. Being mindful is a choice.”

I’m not inherently unique in that experience motivated that shift. I talk to women every day, and so many of us have repeated the same stories in relationships: shrinking ourselves, over giving, and wondering if we’re “too much” for wanting to be chosen fully and treated well.

At some point, I had to stop trying to “help” people who weren’t asking for it—and start pouring into the women who were ready to grow. That’s where the magic is. There’s no force in it. Just alignment, readiness, and mutual expansion.

to reach for it.She’s not just looking for highlights or a new haircut—she’s looking for alignment. A place where she can exhale.

A space where beauty feels intentional and personal, not performative.

I’ve learned that so many of the women who sit in my chair are quietly looking for permission—permission to grow, to shift, to choose themselves. And what’s wild is, they often tell me that watching my journey— through recovery, entrepreneurship, self-trust, and healing—has helped them feel brave enough to begin their own.

I also think that’s where my big sister energy comes in—my tough Italian-sissy heart that just wants to protect other women from the pain I can see and recognize in them. Supporting women in their growth isn’t just about giving; it’s about healing in both directions. Every time I pour into another woman, I get to grow too. I get to transform the experiences that once made me feel broken into something powerful and purposeful.

That’s the power of showing up authentically.

And it’s what makes Mindful Beauty more than just a salon—it’s a space where women feel supported, reflected, and reminded of their power.

Women are so powerful. And when we stop chasing potential in others and start honoring the power within ourselves and each other—that’s when things really start to shift.

I don’t fall in love with potential anymore. I fall in love with the journey of growth—mine and hers. That’s where the real connection, expansion, and transformation lives.

How do you balance offering both luxury hair services and deep personal coaching.

Do the two overlap?

I want to be clear: choosing to work with me one-on-one as a coach is a completely different experience than sitting in my chair for a luxury hair service. Both are rooted in empowerment, but they each serve a different purpose and call for a different kind of commitment.

What Kind of women comes to mindful beauty, and what is she searching for when she finds you?

The kind of woman who comes to Mindful Beauty is the kind of woman who’s ready to come home to herself. She may be navigating change, burnout, or even feeling a little stuck—but she knows there’s more waiting for her. And deep down, she’s ready

In coaching, there’s structure. There are worksheets, goal setting, follow-ups, and a level of accountability that I hold with deep respect. These women are showing up because they’re seeking real, lasting change—and it’s my job to guide them with both compassion and truth. Coaching is about helping someone unpack their beliefs, shift their self-talk, and take aligned

Whether they’re here for hair or working in a 1:1 coaching session, these women are done playing small. They’re ready to take action in their lives—and I’m here to walk beside them as they do.

action over time. It’s curated, layered, and deeply personal.

In the salon, I wear a different hat. While the transformation might be physical, there’s still intention behind every interaction. My clients don’t just walk out with great hair— they leave feeling more confident, more seen, more like themselves. I collaborate with them to make sure the choices we make reflect who they are and how they want to show up in the world.

What overlaps between the two is the language and energy of transformation. I don’t let women speak badly about themselves— whether they’re in a coaching session or in the salon chair. That’s something I hold a firm boundary around. I’m not in the business of harboring negative self-talk. If I hear a woman diminishing herself, I’ll call it out with love and remind her of her value.

So yes, they overlap more than people might expect—but they also stand on their own.

The intention is always empowerment. The delivery system just looks a little different.

What do you think the beauty industry gets wrong about empowerment, and how are you working to shift that narrative?

I think the beauty industry has come a long way when it comes to representation and standards—especially compared to when I was growing up. Back then, beauty was so heavily tied to being thin. That was the standard, and anything outside of that wasn’t acceptable. Then the pendulum swung to the body positivity movement, which was a powerful shift, but even that had its extremes. I think now we’re starting to settle into a healthier, more grounded place—at least on my algorithm.

What I see now is more about people making choices rooted in health, not punishment.

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{{{ MINDFUL MINDFULBEAUTY BEAUTY }} SHIFT+CONTROL “That’s when it clicked. Coaching wasn’t separate from beauty—it was an extension of it.”

diet culture created this really rigid, blackand-white space where if you did X, you were “good,” but if you didn’t, you were somehow “failing.” That kind of thinking is so limiting. For me, empowerment looks like conscious, abundant language.

Gratitude-based, not shame-based. It’s not either/or anymore—it’s both/and. My new favorite phrase is: Two things can be true at the same time.

That mindset shift has bled into every part of my work—from how I speak to myself to how I speak to my clients. I’m always trying to reframe things in a way that builds people up instead of boxing them in. A client recently told me, “I only lost 30 pounds—I still have 20 to go.” And I looked at her and said, “Girl, you lost a toddler. That’s amazing.” I mean, come on—30 pounds is a big deal. I want women to feel celebrated where they are, not just where they’re going.

Empowerment isn’t about fitting into someone else’s standard—it’s about helping women come home to themselves. And that’s the energy I bring behind the chair, in my coaching, and in my everyday life.

Can you share a memorable moment with a client where you truly saw her transform? How are you working to shift the narrative?

I don’t think there’s just one moment that stands out—it’s more like a recurring theme I see with women over and over again. So many of us are just waiting for permission to choose ourselves, or to use our voice without feeling like we’re doing something wrong.

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those years of reading the room and trusting my intuition kicked in. I told her, “Listen, you’ve gotta feel confident walking out there.

If you don’t love it, let’s switch it up—we can still meet the event’s needs, but in a way that you feel powerful.”

She hesitated, like she wasn’t sure she was even allowed to speak up. That’s something I see a lot—women not sure if they’re allowed to have a boundary or an opinion when it comes to their own body or image.

So I leaned in and said, “For real, this is your moment. You need to feel like you in this look.”

She ended up speaking up for herself and we changed the style—and I could literally see her whole energy shift. That moment meant a lot, not because it was some big emotional scene, but because I know that interaction represented something bigger.

It was one of those “permission granted” moments—and that theme shows up so much in my work. Whether it’s in the chair or in a coaching session, I’ve realized that just giving someone the space to trust their gut can change how they move in their life.

That was one of the most recent moments, but it’s really a reflection of so many others.

I’ve learned that when I listen to my voice and speak up, it gives other women the courage to do the same. And that’s exactly how I’m working to shift the narrative—by showing up honestly and holding space for women to do the same for themselves. And sometimes that means “saying the thing.”

What are some of the tools and techniques you use in your coaching to help women reconnect with themselves?

When it comes to the tools I use in coaching, the biggest shift I’ve seen in myself and my clients happens at the belief level. Lasting change doesn’t come from just doing different things—it comes from believing different things about who you are.

The core statement I hold close is this: What you believe is what you go out and confirm.

If I’m constantly telling myself “I’m lazy,” then of course going to the gym will feel like a chore. I’m reinforcing an identity that’s rooted in a low frequency, and that frequency will continue to shape my actions.

So one of the most powerful tools I use is autosuggestion—retraining the subconscious mind through repetition, intentional selftalk, and visualization.

But it’s more than just mindset—it’s also spiritual alignment. I believe faith and fear can’t exist on the same frequency. So, if I can help a client strengthen their faith in something greater than themselves—God, Source, Spirit—it breaks that need to control every outcome. When we truly believe that everything is working for our highest good, we stop grasping and start receiving. That shift allows peace to enter the process, even in hard seasons.

Another powerful tool I use is creating a mastermind-style community around my clients. Real habit change requires identity change—and identity is influenced by environment. You’ve probably heard “you are the company you keep,” and it’s true.

If you want to elevate your life, you have to be surrounded by women who are committed to growth, healing, and showing up fully. That kind of space is magnetic and transformational.

These tools—autosuggestion, spiritual anchoring, and identity-based community— aren’t just ideas. They’ve helped me personally reclaim my voice, rebuild my confidence, and live with more purpose. And now, I get to help other women challenge themselves. .You have turned your own pain into purpose. What advice do you have for women who are still in the pain stages of their journey?

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MINDFUL BEAUTY SHIFT+CONTROL MINDFULBEAUTY BEAUTY}}}} {{ { MINDFUL “One of the most important lessons? Working on this type of level with someone is a privilege not a right.”

wo things always come back to me: what you don’t change, you choose and you can’t heal if you keep running your pain on repeat. At some point, you have to stop rehearsing the story and start living the solution.

I could probably boil it down to one truth: sitting in self-pity never saved me. It just kept me stuck. I read every book on trauma, Jung’s work on the subconscious, all of it. I knew why I was the way I was — but knowledge without action is just a trap that feels productive.

The real shift came when I finally surrendered. I let go of trying to control everything and started trusting God’s plan over mine. That faith? It cracked something open in me. It gave me space to breathe, to receive, and to actually move.

And I didn’t do it alone. I surrounded myself with people who weren’t afraid to call me out lovingly — who reminded me I wasn’t a victim anymore. They helped me focus on peace and solutions, not chaos and stories.

If you’re in the thick of it right now, just remember you don’t have to leap — you just have to take the next right step. Trust that God meets you in that movement.

That’s where the healing starts. .How has your own definition of beauty evolved over the years, espically as you have done the deep inner work?

My definition of beauty has gone through a profound transformation — not just in how I see myself, but in

how I treat myself.

For years, I thought beauty meant being skinny, perfectly made-up, and socially acceptable. I believed I had to be desirable enough to be chosen — by friends, partners, the world. That belief led me into constant comparison, where I always felt like I was falling short. A comment about me I once overheard — “Don’t be friends with her, she’s fat and ugly” — etched itself into my identity.

I didn’t just question my appearance; I questioned whether I was even worthy of connection.

That moment, and others like it, shaped how I moved through the world. I became hyper-aware of how I looked, how I measured up, and whether I was likable enough to belong. But over time, I realized I was carrying beliefs that weren’t mine — they were inherited from conditioning, past wounds, and voices I no longer wanted to answer to.

Doing the deeper work — healing my self-talk, challenging old narratives, and rebuilding my sense of self from a place of truth — changed everything.

I stopped asking, “Do they like me?” and started asking, “Do I like who I’m becoming?”

To me now, beauty is not about perfection or performance. It’s about peace. It’s about being able to meet my reflection with softness, to show up authentically, and to choose myself fully, without apology.

It’s the inner glow that comes from acceptance, alignment, and self-trust.

And that, to me, is the most powerful kind of beauty there is.

What are some signs that a woman might be ready for the kind of change and support you offer through Mindful Beauty?

Sometimes, it starts with a haircut — or a color appointment that feels like more than just “keeping up.” She sits in my chair and says, “I need a change.” But what she’s really saying is, “I’m ready to feel different — not just look different.”

There are two kinds of women who tend to find me.

The first is quietly seeking something softer. She wants to feel seen and held, not just styled. She might not be ready for a total transformation, but she’s starting to crave real conversations, deeper care, and a space where she can simply breathe. She’s opening the door.

Then there’s the woman who’s just done.

She’s over the old stories, the constant self-comparison, the pressure to be everything for everyone. She’s ready to reclaim her confidence and show up in the world as herself — not who she thinks she needs to be.

No matter where you are on the path, Mindful Beauty meets you there. Whether you’re just beginning to explore what self-worth feels like, or you’re fully ready to burn the rulebook and rebuild, I’ll walk with you.

Because for me, it’s never just about the hair — it’s about how you feel in it.

Confident. Whole. Like yourself again.

What message would you want most women reading this to take away about their worth, their growth, and their beauty?

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SHIFT+CONTROL MINDFUL BEAUTY MINDFULBEAUTY BEAUTY}}}} {{ { MINDFUL “The energy, the creativity, the constant buzz of people talking, laughing, and transforming—it felt like a dream.”

First of all—none of us came into this world with a price tag. You showed up.

You’re here. And that in itself is enough.

Your worth isn’t something you have to earn by doing more, being more, or proving yourself. You are worthy just because you are.

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isn’t linear, and you’re not behind. You’re exactly where you’re supposed to be.

And as for beauty—let’s tell the truth. It’s not just about how you look, but how you feel in your own skin. Beauty can be a mirror for your growth. A fresh color, a bold cut, even just sitting in a chair where you feel seen—sometimes that’s the spark that reminds you: I matter.

So here’s what I want you to remember: You don’t have to change to be enough.

You don’t have to shrink to be accepted.

And you never have to apologize for wanting more.

Your voice, your boundaries, your joy— it’s all sacred.

And when you start choosing yourself?

That’s where the true beauty lies. .

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INNOVATE HER } } {{ SHIFT+CONTROL

THE COLLECTIVE RISE OF POWER

BY DR PAM DENTON I PHOTO BY KATRINA GRADY

What We Discovered at InnovateHER

misunderstood.

At our first-ever InnovateHER event, something electric happened.

The pain of people disappearing just when you thought they’d celebrate you.

These stories weren’t rare—they were universal.

A room full of women—bold, brilliant, and bursting with potential—gathered not just to be seen, but to truly show up.

Not in performance. Not in perfection.

But in raw, radiant presence. And in doing so, we cracked open a powerful truth that too many women keep buried: even the most successful women—and the ones stuck on the sidelines—feel like they’re climbing alone.

And here’s the thing: none of these women were doing anything wrong.

In fact, their rising was exactly what this world needs. But visibility often

A Collective That Heals the Comparison InnovateHER was not a networking event. It was not a polished panel of highlight reels.

It was a collective rise—a movement grounded in voice, visibility, and heartcentered vision.

When women came together with open hearts and truth-telling souls, something cracked open. We began to rewrite the story. No longer were we isolated leaders, comparing or competing. We were a circle of power, holding space for each other to expand—without apology.

Whether you’re the CEO of a thriving company, a changemaker in your community, or a woman quietly building her dream—or trying to remember what her dream even was—there’s a lingering shadow most of us don’t speak about. A nagging whisper that says: “Why do I feel like people pull away when I rise?”

“Am I too much?”

“Why does her success make me question my own?”

“Why do I feel invisible when I know I have something to offer?”

What we discovered at InnovateHER was this: you’re not alone in that struggle.

But what if being your full self is exactly what your community is waiting for?

One woman described it as “the first time I’ve felt truly safe being seen for who I am.”

Another said, “I didn’t know how much I needed to feel another woman in my corner until today.”

We named it. We owned it. And we transformed it.

comes with an emotional toll: the fear of being too powerful, too loud, too confident, or too different.

The Invisible Weight Women Carry Throughout the day, a pattern began to emerge—woven into the panels, breakout sessions, and conversations over coffee and kombucha.

It was the intimidation factor.

The silent comparison game.

The ache of being judged or

This fear has kept so many women dimming their brilliance, withholding their message, and playing small in the name of being “relatable.”

And for the woman stuck on the sidelines, it’s even heavier. Watching others shine while wondering, “Will there ever be space for my voice?”

These weren’t surface compliments. They were soul-level awakenings. Because for too long, we’ve been told that visibility means vulnerability without support.

But the truth is, visibility within a conscious collective is how we heal the wounds of judgment and step into our fullest impact.

The Theme That Chose Us: You’re Not Alone We didn’t plan for a theme. We didn’t script a conclusion.

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{ INNOVATE HER }

“And for the woman stuck on the sidelines, it’s even heavier. Watching others shine while wondering, “Will there ever be space for my voice?”” breakthroughs was this: You are not alone. And you don’t have to rise alone.

That was the heartbeat of InnovateHER. Even if you’ve never felt “seen” in traditional leadership circles…

Even if you’ve outgrown your old networks…

Even if your vision scares you because it’s so big and bold and beyond what’s been done…

Even if you’re a woman stuck on the sidelines, watching and waiting…

There is a court of heart-centered, visionary women who see you.

Who celebrate your rising.

Who stand beside you, not behind you.

And who believe that your success doesn’t take anything away from theirs—it adds to the collective power we’re all building.

We built a Somatic Wall of Power.

Sticky notes filled with women’s power words.

Intentions.

Feelings.

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Declarations of truth.

Each one a spark.

Together, a fire.

This is what happens when women rise together—when we move out of comparison and into collective empowerment. The Wall wasn’t just an art piece. It was a mirror of what we’re capable of when we speak, feel, and lead from the body up.

This is our power.

A circle of women supporting women.

Authentic. Embodied. Unstoppable.

Where We Go From Here InnovateHER was the beginning.

A spark.

A mirror.

A permission slip.

And we’re not stopping here.

We’re creating ongoing opportunities for women to be visible, to lead, to speak, to sell, and to transform—not just in business, but in life.

Because when women lead from the heart, communities change.

When women speak their truth, industries

evolve.

When women rise together, nobody gets left behind—not even the woman who thought she was too far outside the circle.

If you’ve ever felt like rising made you more isolated…

If you’ve ever second-guessed your power because it felt too bold…

If you’ve ever felt like your voice was waiting for the right room to fully emerge…

Or if you’ve been stuck on the sidelines, afraid to step in…

InnovateHER is that room.

You belong here.

We’ll see you at the next one.

Join us for the next rise: ✨ InnovateHER 🗓 November 9 📍 Chef’s Party House, Rochester, NY We’re just getting started.

And you belong in this room.

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THE RIPPLE EFFECT OF EVERY MINUTE

BY JOANNE RYAN

Volunteers are vital to Nonprofit organizations and the community. In every community, nonprofit organizations play a vital role in supporting those in need, addressing complex challenges, and offering hope during difficult times.

These organizations rely not just on funding, but on something far more personal and powerful volunteers. At Ronald McDonald House Charities of Rochester (RMHCR), volunteers are the heart of the mission, showing up with open hands and open hearts to care for families with seriously ill or injured children.

Whether through making meals, cleaning, and beautifying spaces, supporting events, or just offering a listening ear, volunteers give the most valuable gift of all: time. And at RMHCR, there’s a powerful truth that drives everything they do: Minutes Matter. When you give the gift of time, no matter how big or small, those minutes multiply creating comfort, community, and healing for families facing some of the hardest days of their lives.

Nonprofit organizations are missiondriven, not profit-driven, which is why volunteers are the lifeblood of nonprofits.

Their goals are rooted in serving others, and their success often depends on the support of people willing to give their time. Volunteers fill vital roles that enable these organizations to stretch limited resources and maximize impact.

But volunteers do more than assist with operations, they bring extra hands and heart to the mission. They embody compassion in action, offering an

additional human connection that can’t be replicated by funding or programs alone. Their contributions help nonprofits thrive while inspiring communities to come together in shared purpose.

Volunteerism isn’t just about giving, it’s about belonging. When individuals, families, and corporations volunteer with nonprofits like RMHCR, they’re not only helping others, but they’re also becoming part of a larger circle of care for their community. Engaging in volunteer work breaks down barriers, connects diverse people, and fosters empathy and understanding.

By encouraging people of all ages and backgrounds to volunteer, RMHCR builds a compassionate ecosystem where everyone has a role to play. These acts of service have become powerful reminders that we all have something valuable to give—and that giving back strengthens the very fabric of our communities.

Ronald McDonald House Charities of Rochester exists to support families with children receiving critical medical care. By offering a place to stay, a warm meal, and transportation at no cost to the family in a supportive environment close to hospitals, RMHCR ensures families can stay together during their most challenging times.

Volunteers make this possible. Whether they’re preparing dinner, cleaning a room, helping with administrative tasks, or planting flowers in the garden, each action contributes to a home-awayfrom-home experience. And with each passing minute, the impact grows.

• A hot meal at the end of a stressful day may only take a few hours to prepare, but its warmth and comfort can last a lifetime.

• An hour spent cleaning or decorating might seem small, but it helps create a peaceful space that fosters rest and healing.

• Ten minutes spent talking with a parent can lift their spirits and remind them they are not alone.

That’s the beauty of volunteerism at RMHCR: Minutes Matter. And when you give them with love, they multiply, offering more than just help, but hope.

One of the most beloved and meaningful volunteer activities at RMHCR is the Make -A-Meal program. Volunteers, whether individuals, families, or corporate groups, come together to cook and serve meals for the families staying at the House. A home cooked meal may seem like a simple act, but it provides such meaningful comfort to our families.

For families who have spent their day in hospital rooms, worried and exhausted, coming “home” to a freshly prepared dinner is more than a convenience. It’s a deeply emotional experience. These meals, prepared with intention and care, remind families that the community sees them, supports them, and stands beside them.

Like Chef Pat Simmonds and her amazing partners and Daughters, Dominique, and Victoria. Chef Pat has been cooking since she was a teenager when she developed a love for creating dishes and sharing them with those that were around her.

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SHIFT+CONTROL {{ MINUTES MATTER { QUEEN OF }ARTS } “So, if you’ve ever wondered whether you can make a difference, remember this…Minutes Matter. And when you share them with love, they multiply into something extraordinary.”

Chef Pat had shared with me at one of our very first meetings…

“The reasons that my food is so delicious, is my secret ingredient… I prepare it with love “ It is her gift to those that she serves, and she takes immense joy in watching them enjoy the food that she has created.

Chef Pat is an amazing and astute businesswoman who along with her daughters is the principle of the restaurant Island Wraps, located in Henrietta and has graciously donated her time and talent providing meals for our families on many occasions. Chef Pat believes in volunteering and shared…

“It is our responsibility to share the gifts that we have with those around us because everyone has something to give and there will always be those among us with greater needs.”

Together as a family these three amazing women bring their beautiful culinary skills to our Westmoreland house and share the power of their beautiful cooking and their love for total strangers who come to the table hungry and exhausted but leave feeling enriched and cared for thanks to this meal made with love!

•RMHCR has been truly blessed by the outpouring of support from the community regarding the number of individuals and total hours we receive for overall Volunteer days and volunteers who participate in our Make -A Meal program!

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annual increase in the number of both individual volunteers, corporations and organizations which ultimately increases the total number of volunteer hours helping to support families. o In 2024, the number of groups/meals donated was 353, which was a total of 5,648 hours). Also, in 2024 the number of group volunteers was 276 with a total of 985 hours. o As of May 1, 2025, the number of groups/meals donated has been 174 with 2,784 total number of hours; and the number of group volunteers was 122 with a total of 460 hours. We are well on our way to surpassing last year’s numbers!

Erika believes that…

“Volunteers are truly the heart of our organization. They help keep our daily operations running smoothly, and the time they generously donate saves us countless dollars each year. Programs like Make a Meal not only bring comfort to the families we serve but also make a significant financial impact by allowing us to redirect resources where they’re needed most.

When companies, organizations, or groups of friends and families join us for a group volunteer day, it’s a beautiful reminder of what community really means kindness, teamwork, shared laughs, and maybe even a few sore muscles the next day. We simply couldn’t do what we do without this incredible support, and we’re deeply grateful for the role our volunteers play in helping us thrive.”

It’s a simple act for a few hours in the kitchen but its value is immeasurable.

Those minutes spent chopping, stirring, baking, and serving add up to something incredibly powerful: comfort, connection, and care.

Volunteering doesn’t just help others, it helps the volunteers, too. It offers a sense of purpose, builds self-worth, and nurtures mental and emotional well-being. At every age and stage of life, people benefit from being part of something meaningful.

• Teens and students gain confidence, empathy, and leadership experience.

• Working adults find fulfillment beyond their careers and contribute to causes they believe in.

• Retirees discover new ways to stay active, connected, and purposeful.

Families who volunteer together often say the experience brings them closer, offering a shared sense of giving and gratitude. Corporate teams find that volunteering strengthens relationships and builds a culture of responsibility and care. And for anyone looking to make a difference, RMHCR provides a place where their time truly matters.

RMHCR invites everyone, individuals, families, school groups, companies, and community organizations—to get involved. There are countless ways to donate your time and talent, here are a few and our website can provide more. www.rmhcrochester.org • Make a Meal: Cook breakfast or dinner for families staying at the House.

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YOU ARE ENOUGH.

“Volunteering doesn’t just help others, it helps the volunteers, too. It offers a sense of purpose, builds self-worth, and nurtures mental and emotional well-being.”

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

• Volunteer Onsite: Help with cleaning, organizing, decorating, or managing daily operations.

• Beautify the Grounds: Assist with landscaping, gardening, and creating a serene outdoor space.

• Support Events and Fundraisers: Help plan a 3rd party, fundraiser or volunteer or sponsor one of our signature events.

• Skill-Based Volunteering: Use your talents—whether it’s photography, painting, carpentry, or yoga—to support RMHC families and staff.

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Even a short shift can have a lasting impact. Because when you give your time to RMHC, those minutes don’t just count, they multiply.

At Ronald McDonald House Charities, volunteers are not just helpers, they are healers, builders, and comforters.

They are the people who show up with full hearts and willing hands, giving something truly precious: their time.

And that time… It matters. Every single minute. Because those minutes combine, connect, and create lasting ripples of care that extend far beyond one family, one meal, or one moment.

So, if you’ve ever wondered whether you can make a difference, remember this…Minutes Matter. And when you share them with love, they multiply into something extraordinary.

Whether you’re chopping vegetables, pulling weeds, making a bed, or simply offering a smile, you’re not just giving time, you’re giving hope. And in a world that needs it more than ever, that’s a gift without measure.

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{ BEAUTIFUL, POWERFUL, DESERVING } { WOMEN WHO INSPIRE }

YOU ARE ENOUGH. BORDERLINE ANOREXIC

BY NICOLE HEROUX BY WILLIAMS I PHOTOS VERONICA RYAN BY NSP STUDIO

The following contains mentions of eating disorders and self-harm that may be triggering to some audiences.

At age fourteen - long before my borderline personality diagnosis (BPD) - I was diagnosed with anorexia.

Looking back now, I see the eating disorder as an extension of the BPD. In my early teens, my anorexia was the expression of many maladaptive coping mechanisms, all stemming from an inability to process my emotions. Do you see what I did back there? “My anorexia.” Like saying “my body”, “my boyfriend”, or “my baby.” I owned, and was even proud of, a deadly illness.

As someone with BPD, navigating close relationships can be a challenge for me. My natural instinct is to lose myself, sacrificing my individual worth and relying completely on others for validation.

I have been in relationships where the other person gave me that value, building me up endlessly as I exhausted their love and kindness.

Anorexia was different. It was not kind, it was cold. It started out as a faint whisper in my head and grew into a loud and constant voice. At first, its tone was nagging: a numb, persistent whine. Soon however, it

replaced gentle pleas with aggressive demands: “Count every calorie on your plate,” “Count every pound on your scale,” “Count every zero on your jeans.” And count I did.

With a zealot’s devotion, I counted in my mind, on my lips, and in my heart. The voice and the counting caused physical hunger and cost my personhood, but it created mental

fullness, something I had never known and had always craved. Despite the pain it caused me, I came to love that voice in my head: “Anorexia Nervosa,” “Anorexia Nervosa,” like a lovesick teenager trying her boyfriend’s last name on for size.

Our sordid love affair was cut short - to my horror - when my parents intervened, getting me the help I so desperately needed. After a diagnostic interview and series of

formal assessments I was enrolled in an intensive outpatient treatment program. The results of my testing could not have been clearer, “Female, 14, anorexic,” yet the diagnosis came as a shock. Even at less than 100 pounds, it came as a shock. Even with a years-long absence of menstruation, it came as a shock. Even when general caloric estimates became avoidance of cold syrup, cough drops, and chewing gum—all for fear of a number—it came as a shock.

Why, you ask?

Why would such a sick child be the only one blind to their malady?

Because of the voice in my head, the voice that ate my anxieties and told me it could keep me safe from the world. Because it also told mAe that nothing I did was enough. Each demand fulfilled was immediately followed by a new one. As the disease progressed, so did the demands. But I was immune to insight and fell down the rabbit hole willingly. I chased that mental fullness while I starved my body. It was like selling my soul to the devil, all in the name of love. But again, it was never enough. Never enough to get the “guy,” never enough to take “his” name as mine. Never “anorexic,” always borderline.

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{ BEAUTIFUL, POWERFUL, DESERVING } { WOMEN { SHIFT+CONTROL WHO INSPIRE } } “It has been ten years since I was diagnosed with anorexia. Have those ten years been enough for me to finally get over anorexia? To get over “him?” I still hear “his” voice.”

It has been ten years since I was diagnosed with anorexia. Have those ten years been enough for me to finally get over anorexia? To get over “him?”

I still hear “his” voice. Most days it’s barely there, a soft whisper. On rare days, though, it’s just as loud, just as mean, and just as brutal as the day we met. I will not pretend to be totally immune to “his” gaslighting tactics, but now I recognize them for what they are, and see “him” not as a friend, but for the illness “he” really is. It took years of work, the help of many devoted people, and experiencing other love—good love, kind love—to see beyond the eating disorder smoke screen. Now I can 162

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process my emotions in a balanced and healthy way and choose positive coping mechanisms. I work at it every day, and I will not fall back in “love” with the illness. My hope is that by sharing my experience this way, I will prevent others, especially other children, from falling too far down the rabbit hole. So, to whoever is reading this: stay strong, keep fighting, I am with you.

Join me next month for, “Pillow Talk: A Tale of Manic Nights, Taboo Tendencies, and An App Called Hinge.”

Note:

The artwork accompanying this article was done by Veronica while she was in treatment for anorexia (age 15).

Not broken, beautiful.

XOXO Veronica Contact…

Email beautifulpowerfuldeserving@gmail. com Instagram @veronica.e.ryan

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THE POWER POWER OF OF HER HER VISION VISION }} {{ THE

SUPER BLOOM COACHING

BY ALANA CUMMINGS

You’ve had an impressive journey through both the fashion and tech industries—what led you to shift from the corporate world into coaching and motivational speaking?

I feel really grateful for the career I’ve had! Every role I held in fashion and tech was a stepping stone that brought me to where I am now. Deep down, I was always searching for something more meaningful, more fulfilling - but I didn’t know what that actually looked like for myself. I carried a lot of the same limiting beliefs so many of us do: that you have to go to school, work hard, that only lucky people really like their jobs, and that joy and freedom come after retirement.

When I started feeling really burnt out in the corporate world, I hired a career coach. She shifted my mindset to living in possibility - rather than probability and predictability. Our conversations lit something up in me, and I found myself saying I can do what she’s doing.

That curiosity led me to the Co-Active Training Institute, a world-renowned coaching school. I took their first course and I was hooked. I knew right then that I wanted to start my own business and work with my own clients.

But coaching, as it turns out, was just the beginning. During one of my meditations, I had a vision of myself on stage and running events, and I realized that speaking wasn’t just this dream, it is my purpose in this lifetime. Coaching is the doorway, but my soul is ready to be on stages around the world, empowering people to rewrite their narrative of self worth and get clear on what they

want for their lives. Because we CAN have it all. And if it’s a desire in your heart, that’s because your future self has already done it!

Can you share the moment you knew it was time to follow your intuition and start Superbloom Coaching?

It was more like a series of ‘soul whispers’ that eventually got too loud to ignore. I guess that’s how intuition works though, right? Trust your gut! I had built a successful corporate career, checked the boxes, and felt I had completed that chapter. There was this quiet knowing inside me that kept saying, “There’s gotta be more.” I craved purpose. I wanted to feel lit up by my corporate work and I was mostly feeling drained by it.

I remember listening to a podcast where she said “who are you NOT to do this?”

That question hit me. I had spent so much time waiting - waiting for the right time, the perfect plan, more permission.

But the truth was, I already had the permission. I just needed to grant it to myself. Everyone has the permission to live an abundant life. I tell my clients “in order for good things to come your way, you need to first believe you deserve them.”

How did your experiences managing multi-million dollar tech clients shape your approach to leadership and empowerment?

I love this question, because those years were truly influential for my development - not just professionally, but personally. Managing Enterprise clients constantly put me in high-pressure, often uncomfortable situations. And

doing hard things every single day built my confidence. I learned that discomfort is where growth happens.

From day one, I always led with being human. Whether I’m speaking with a CEO or someone from a developing country, I come back to the same truth: we all want love and connection. So I make it my goal to find common ground and connect on a deeper, more intuitive level - not just talk business, but truly see the whole person. (My boyfriend will joke about how deep I can get with our uber drivers!)

I was always good at reading the room and knowing my audience. If someone gives you 30 minutes of their time, you better make it count. I learned how to build trust quickly, deliver value, and execute with clarity and urgency. That blend of authenticity, intuition, and results driven focus made me both respected and relatable.

I believe if you can lead with authenticity and compassion that people can feel— you will not only empower others, you’ll build trust and momentum wherever you go.

What does the name “Superbloom” mean to you personally, and how does it reflect the mission behind your work?

The definition of a Superbloom is a rare botanical phenomenon where thousands of wildflowers, whose seeds have been dormant—sometimes for years—all bloom at the same time. If you’ve ever looked up photos of a superbloom, it’s absolutely breathtaking.

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{ THE POWER OF HER VISION } ““To me, “Superbloom” symbolizes what happens when we finally trust ourselves, break free of comparison, and step into the life we’re meant to live.”

So that idea stuck with me - that even in the most unexpected, challenging environments, wildflowers can suddenly burst into full, breathtaking bloom. I believe the same is true for us when we trust ourselves.

There’s also a song by MisterWives called Superbloom that I had saved on my Spotify playlist but always skipped over. I finally listened to it clearly in the car and loved the lyrics.

What struck me most is how flowers (or anything in nature) don’t compare themselves to each other. They just bloom - in their own timing, color, rhythm. That’s authenticity. That’s the energy I wanted to infuse into my work.

To me, “Superbloom” symbolizes what happens when we finally trust ourselves, break free of comparison, and step into the life we’re meant to live. Even if we’ve felt dormant or stuck for years, it’s never too late to bloom - and not just a little, but in a way that’s expansive, bold, and wildly aligned with our true Self.

You reference the lyrics “When they tell me I won’t make it, that’s when I… Superbloom”—how has that message fueled your own transformation?

I think as humans we are all motivated when someone doubts you. There’s something universal about being told you can’t do something—it lights a fire in us.

But beyond proving others wrong, I believe the real power comes from proving ourselves right. I want my Superbloom community to stop outsourcing their validation and start trusting the wisdom that already lives inside them. They know 166

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their next step. They know their purpose.

They know their worth. Sometimes it just takes the right space, and the right coach, to help them hear that inner voice more clearly.

So when someone says, “You can’t do that,” I want them to say, “I already know I will.” That belief doesn’t come from ego either. It actually comes from intuition, self-trust, and alignment. I deeply believe everyone has a purpose. If you have those desires, there’s a reason.

It’s already yours. It’s done. Your only job is to take consistent, aligned action toward it, until your outer 3D world catches up. Trust that it’s always on its way to you.

Many people struggle with choosing authenticity over belonging. What advice would you give someone who is afraid to be their true self?

I get it - authenticity can feel risky. So many of us were conditioned to believe that you need to fit in, play nice, and even dim your light to make others comfortable. But true belonging doesn’t come from being accepted by everyone else - it comes from fully accepting YOURSELF. Really think about that.

Your greatest superpower is you. No one has your story, your experiences, even your fingerprints. So the question becomes: why hide what makes you YOU? If you’re afraid to be your true self, ask yourself this: what’s the cost of staying hidden? You probably will continue to play small. And you weren’t sent here to be a watered down version of yourself. You were sent here with a purpose. So go find what it is. And

when you honor that, you open the door to a life that is not just successful on paper, but deeply fulfilling, fun and abundant.

How do you define self-worth, and why is it such a foundational part of your coaching philosophy?

I define self-worth as knowing yourself on a deeper level and valuing yourself fully, even with all of your flaws. It’s about being able to live as your authentic self, without needing to prove anything externally. Like that quote “who are you when no one is watching?” Those are the moments when you’re defining yourself.

When you really know your worth, you stop tolerating things that don’t align with you. You become very intentional about what you say yes to, who you hang out with, and the energy you allow into your life. I also believe self-worth is directly tied to the emotional frequency you’re vibrating at. Emotions like love, joy, peace, and enlightenment are the highest frequencies—and when you operate from a place of deep self-worth, you naturally elevate into those states.

On the other hand, shame, guilt, and fear are some of the lowest frequencies, and often show up when we’re disconnected from our inherent value. My work is about helping people move out of those low-frequency emotions and rise into the highest expression of who they are.

Because when you know your worth, your entire energetic field shifts—and life begins to mirror that back to you.

Self worth is at the core of everything I do because it impacts how we show up in EVERY single area of life. Without

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{ THE{ POWER OF HER VISION } SHIFT+CONTROL } “I remember listening to a podcast where she said “who are you NOT to do this?” That question hit me.”

understanding your inner center, nothing can bring you true happiness. You can check all the boxes, make a shit ton of money, and still feel empty if you’re not connected to who you really are. That’s why I help people come back home to themselves first, because everything else flows from there.

What’s one of the most powerful transformations you’ve witnessed in a client through your coaching or workshops?

I’ve literally watched a client come to their a-ha moment of finally knowing their worth. It was like they’ve lived their whole life and it finally clicked. They recognized how under-valued they’ve been for years and that they were the one tolerating it. We are always manifesting at our minimum standard. So you have to first believe you are worthy of it. She then got extremely motivated to end that career, take a pause, and move to a completely different industry that better suited her authentic self. My mom always reminded me that I am the vehicle to help my clients hear themselves more clearly. So that’s what I aim to do.

Your mom, Vickijo Campanaro, is a highly-respected psychotherapist who’s been serving the Rochester community for over 40 years—and was even featured in our magazine. How has her work and wisdom influenced your approach to coaching and the creation of Superbloom? My mom is truly everything to me. Her strength, grace, humility, and her innate ability to help others have shaped not only who I am as a person but the entire foundation of my work. Watching her dedicate over

40 years to healing and serving others in our community has been the greatest education and inspiration of my life.

She leads with love, always chooses the higher road, and models what it means to live in deep alignment with one’s values. She’s shown me that real transformation happens when you hold space with compassion and courage, and that’s exactly what I aim to bring to every client.

The way she listens, the way she shows up without ego, the way she believes in people even when they can’t yet believe in themselves - that’s the blueprint I follow. Her wisdom is woven into every offering, every workshop, every moment of connection I create. In many ways, Superbloom is a continuation of her legacy - just expressed through my own voice and calling. I hope I am making her proud!

How do your group and corporate workshops help businesses develop more human-led leadership?

When you help people understand their authentic selves, they start leading from that place—and that’s where real impact happens. Human-led leadership means embracing who you are, not molding yourself into who you think you should be. So instead of trying to lead like someone else, I help people lean into who they are—and build confidence in that. When teams do this together, it shifts the culture.

What makes Superbloom’s motivational speaking engagements different from other programs out there?

People leave feeling more like themselves than they have in a long time.

Let’s be real - there are a lot of speakers out there who talk at people. I’m not here to throw buzzwords around or hand out cookie-cutter advice. What makes Superbloom different is that I speak directly to the soul. I read the room as adjust as needed. Sometimes I scrap my entire plan and just go with what I feel is right in that moment. My talks are interactive, vulnerable, empowering, and honest. You’ll laugh, you might cry, but most importantly, you’ll leave with tools to shift how you see yourself and how to live an abundant life.

You speak about stepping into your purpose—what does that look like for someone who feels stuck or uncertain about their path?

Stepping into your purpose starts with understanding who you are - what you value, what lights you up, what you’re naturally good at. “Finding yourself” is actually returning to yourself. An unlearning and a remembering who you were before the world got its hands on you.

When you feel stuck, go inward. Ask yourself: What would I be doing if I fully trusted myself? What would I be doing if I didn’t need anyone’s approval?

Who do i need to BE to become him or her? Purpose lives in those moments of truth and alignment. Once you reconnect with that, the path begins to reveal itself.

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your views on resilience and personal growth?

Working in the fashion industry especially in my early 20s - was like being thrown into the fire. It was high-pressure, fast-paced, and incredibly reactive. If a product wasn’t selling, you could feel the tension ripple through the entire office.

I had to learn quickly that I couldn’t control the chaos - but I could control how I responded to it. That environment taught me resilience in real time. I had to grow up fast, stay grounded, and focus on doing the best I could with what I had. It was the beginning of me realizing that personal growth isn’t about avoiding hard moments - it’s about who you become in them.

Can you describe a time in your career when you felt undervalued or unseen, and how you overcame it?

I’ll never forget it. I had entered a $100K order for shoes into the system at the request of my sales rep, and suddenly I was called over the loudspeaker to report to the VP’s office in front of the whole company. The moment I walked in, she screamed at me so loudly and aggressively, I completely froze. I couldn’t even cry. I had never been spoken to like that in my entire life.

I wanted so badly to defend myself, but I was in shock. When she finally kicked me out of her office, I remember thinking, I should just quit. I’ll never come back from this. But that night, she called and apologized. And in that moment, I learned something I carry with me to this day: you never know what someone else is carrying. People project. People crack. But the real work 172

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is showing up the next day, holding your head high, and remembering that your worth isn’t determined by someone else.

The next day, they were already on to the next fire drill. I kept showing up, and over time, I grew stronger, more self-trusting, and more clear on how I wanted to lead one day.

Why do you believe personal fulfillment and professional success don’t have to be mutually exclusive?

Because they were never meant to be.

We’ve just been taught to believe we have to choose. For years, I chased success the way I thought I was supposed to—checking the boxes, hitting the milestones, showing up as who I thought people wanted me to be. On paper, it looked great. Inside, I felt disconnected.

It wasn’t until I left corporate and got quiet enough to ask myself what I actually wanted that things started to shift. When I chose alignment over approval, fulfillment over performance - that’s when my work started to thrive.

What does a typical coaching session with you look like? Are there any specific tools or frameworks you use?

Every client journey begins with an introductory call where we get to know each other. It’s a chance for them to feel into my style and share what they’re hoping to achieve through coaching.

From there, each session is client-led— they bring the topic, and I create a space that’s equal parts supportive and transformative. We usually finish with action steps and accountability.

Depending on what’s coming up, I’ll weave in techniques like guided

visualizations, values mining, mindset shifts, the Wheel of Life, process coaching, and powerful questions to help uncover new perspectives. I’m trained in CoActive Coaching, so my work is rooted in deep listening and guiding the client towards their own inner wisdom.

No two sessions are the same - but every session is designed to reconnect you with who you are, what you want, and how to move forward with action and purpose.

How do you personally stay grounded and connected to your own purpose while helping others find theirs?

It’s been such a fun and intentional journey for me. I’ve made it a priority to invest in my own growth—through books, podcasts, meditating, taking new courses, taking a walk or workout class, having tea, and weaving more joy and spontaneity into my everyday life. A big thing is who you spend time with too. I have a tight inner circle and I like it that way.

I believe you stay connected to your purpose by listening to your soul and really tuning in and asking, “What do I need today?” and honoring whatever comes up. The more I’ve chosen myself, the clearer I’ve become. I love my life! I know who I am and where I’m going and that clarity makes me unshakeable, which allows me to hold even deeper space for others on their own path.

What are some small but powerful mindset shifts people can start making today to begin their own “Superbloom”?

Great question! Some of the most

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{ THE{ POWER OF HER VISION } SHIFT+CONTROL } “Every role I held in fashion and tech was a stepping stone that brought me to where I am now.”

powerful mindset shifts start small but go deep.

Understanding manifesting: The things you manifest in the outer material world, are a mirrored reflection of the beliefs you plant and nurture internally. So if you believe you can’t possibly make money doing what you love then that will become true for you.

But if you have this desire & dream within your heary, it exists because you’re born to manifest it. It’s already done!

Take inventory: Where are you saying yes to others but no to yourself? Where are you over-giving and underreceiving? Awareness is the first step to change.

Choose authenticity over belonging. Choose what aligns with you— not what keeps others comfortable. Peoplepleasing is your ego talking and only pulls you further from your purpose.

Remember: your thoughts create your reality. If you constantly focus on problems, lack, or worry, you’ll attract more of the same. But if you choose to focus on gratitude, joy, abundance, and the good already in your life, you’ll naturally call in more of that energy.

You have to believe you’re worthy of good things in order to receive them.

Start by identifying the limiting beliefs

or old stories holding you back from your own bloom. And if you need help clearing them? That’s exactly what I’m here for.

What’s next for Superbloom Coaching— any upcoming events, workshops, or projects you’re excited about? I have several things launching this Fall so stay tuned! Add me on Instagram @ superbloom.coaching and on Facebook - Superbloom Coaching - where you

start receiving, and finally align with the version of themselves they know is already within. I’m so pumped for this because I’ve taken a lot of what I’ve learned and compacted it into 4 main themes.

Month 1: Rewriting your Beliefs about Money Theme: Your Net Worth= Your Self worth. Let’s increase them.

Month 2: Intro to Manifestation: Your thoughts create your reality.

Theme: You don’t get what you want. You get what you are.

Month 3: Quieting the Saboteurs & Shift Into Your Sage Brain Theme: Quiet the noise, activate the truth.

can stay up to date with my events.

For now, I am taking a small group who can join my Mastermind Class that begins in August. It’s called: The Worthy & Wealthy You. It’s 2 live sessions a month with me for 4 months. So if you’ve been feeling the nudge that there’s got to be more to life - more wealth, more alignment, more impact - then this is your sign.

Month 4: Embodied Manifestation & Magnetic Action Theme: Become the energetic match the universe responds to.

Sign up here: https://docs.google.com/ forms/d/1xydYWtJrmG_alHEE_ ewlcMI6IKUHLjYsuPAAUxe325I/edit

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THE VERDANT VINTAGE

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3460 Genesee Street Buffalo, NY 14225 Summer Hours: Wednesday - Sunday 12pm-7pm info@verdantbuffalo.com • 540.505.6118 • verdantbuffalo.com

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{ BOSSOF MOVES }} SHIFT+CONTROL { THE{ POWER HER VISION }

AMANDA & DYMINEKE INTRODUCTION In the ever-evolving world of event entertainment, finding a duo that brings equal parts heart, hustle, and highenergy fun is rare. But in Syracuse and beyond, that power team exists in the form of Amanda and Dymineke, co-founders of Romance Planner and Caver Entertainment. What started as helping out friends with weddings and DJing college parties has turned into a full-fledged business built on passion, inclusivity, and a love for creating unforgettable moments.

Amanda and Dymineke are not only business partners but also life partners, using their unique story and experiences as an interracial, same-sex couple to redefine what luxury event services can look like. Their journey hasn’t been without hurdles, but their mission has remained crystal clear: to celebrate love in all forms and to uplift the voices and visibility of the LGBTQ+ community within the entertainment industry.

We had the pleasure of sitting down with Amanda and Dymineke to talk about the inspiration behind their businesses, the services they offer, and what makes them truly stand out in a competitive market.

Background & Business Journey Tell us a little about yourselves—what are your backgrounds, and what led you to start Romance Planner and Caver Entertainment?

Gosh, we feel like we have been in this industry forever! From planning friends’

parties, DJing every college gathering, and helping family with wedding planning and day-of details—we’ve been doing this even while building our own families and careers separately. In 2019, we officially partnered in business and in life. Since then, we’ve freelanced, assisted other companies, and grown our own businesses by gaining wellrounded experience in all directions.

This foundation has made us adaptable and confident in serving our couples.

What inspired you to enter the event entertainment industry, and what was the vision behind your company?

We spent our whole lives battling adversity—from external societal pressures to internal challenges. Being an interracial same-sex couple, we often felt the lack of attention and support for minorities in this industry. That became our foundation. We wanted to build something that not only embraced who we are but also created a safe and inclusive space for others.

How did you come up with the name Romance Planner and Caver Entertainment, and what does it represent?

We love love! Our friends often joke that we’re “so gay,” and honestly, it’s just who we are. Dymineke’s last name is Caver, and we felt it was important to incorporate that into the legacy we’re building. And Entertainment? That’s all Dymineke! She is entertainment. Our names reflect what we offer: planning centered around your love and building a legacy of high-energy fun and joy.

What were some of the biggest challenges

you faced while launching your business, and how did you overcome them?

Honestly, figuring out who we are. In the beginning, we were pulled in too many directions, trying to be everything to everyone. We even ventured into the luxury industry, which didn’t resonate with our passion for serving everyday people. In 2024, we hit the reset button.

We deleted everything and started fresh, refocusing on our roots and what drives us.

As female entrepreneurs in the entertainment industry, have you faced any unique challenges or experiences?

Absolutely. Being an openly samesex couple in business can be tough.

We maintain professionalism, but like any couple, we have those little “babe” moments or affectionate glances. Some clients embrace that; others don’t want a same-sex business.

Additionally, being a Black female DJ presents its own challenges. The industry standard often leans toward male DJs, and breaking that mold has been difficult. But our clients see us for who we are, and that keeps us going.

Services & Unique Offerings Can you tell us about the range of services you offer, from DJ and MC services to bartending and the Mirror Photobooth, and even planning and coordination?

Dymineke, aka “DJ Pito,” handles all the DJing. Her energy and love for music shine through every event.

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BOSS MOVES } } { {SHIFT+CONTROL “We’ve received rave reviews for how well we collaborate, communicate clearly, and maintain attention to detail—all while bringing high energy to the table!”

booth—it’s always a huge hit! Amanda leads the planning and coordination services, bringing her passion for detail to every event. While each of us has a lead role, we collaborate on everything to ensure the highest quality and care.

What do you think sets your businesses apart from other companies in the same industry?

We often hear, “Wow, you do it all!”

But we don’t see it that way. Events involve many moving parts, and we just want to be some of the amazing people who help make the magic happen. Our goal is to meet the budgets of everyday people while delivering luxury-level service and unforgettable experiences.

Your team includes DJ PITO, who is well-known in the Syracuse area. How did that collaboration come about, and what makes your DJ and MC services stand out?

We met in November 2019 as friends, and life evolved from there. DJ Pito embodies everything our business stands for: entertainment. She’s not just playing music; she’s an entertainer who helps run the day, gets guests dancing, and brings infectious energy to every event.

The Mirror Photobooth is a unique feature at events. Can you share how it works and what makes it special?

We love how customizable our Mirror Photobooth is! From start screens and props to backdrops and digital sharing, everything can be tailored. Guests can instantly receive a photo via text or walk away with a printed memory. Owning and customizing the booth has allowed us to keep it affordable and elevate any event.

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How do you ensure a seamless and unforgettable experience for your clients?

We focus on three main passions: details, communication, and teamwork. We’ve received rave reviews for how well we collaborate, communicate clearly, and maintain attention to detail—all while bringing high energy to the table!

LGBTQ+ Community & Inclusivity You play a major role in the LGBTQ+ community. How do Caver Entertainment and Romance Planner support LGBTQ+ individuals and events?

We provide safety first. We work only with vendors who show they’re allies, not just say they are. It’s not about rainbows on a website—it’s about genuine inclusivity. Every couple we work with deserves the same celebration of love.

Why is inclusivity and representation in the entertainment industry so important to you?

As a same-sex, interracial couple running a woman-owned business, we embody everything that breaks societal norms.

And we embrace that fully. Weddings are about showcasing the couple, and we won’t do our job if we have to hide who we are. Our visibility is our power.

Have you worked on any particularly meaningful LGBTQ+ events that stand out?

We do many events during Pride Month, but we believe in living Pride every day.

While this year we’re diving deeper into community impact, we always support causes year-round—mental health,

domestic violence, cancer—because our community is affected by all of it.

What advice would you give to other LGBTQ+ entrepreneurs looking to break into the event entertainment business?

Live your truth. If a client or vendor doesn’t align with who you are, they’re not your people. One small correction like, “My wife and I would love to join,” can make a difference. Change won’t come unless we create it—and it starts within. Build your support network, lean on others, and just go for it!

Growth & Future of Caver Entertainment How do you stay ahead of trends in the event industry to keep your services fresh?

We never stop learning. We use Pinterest boards and saved albums to get into our clients’ heads. Plus, our kids keep us up to date with trends. We try new things, keep what works, and aren’t afraid to fail. That fuels our growth.

Where do you see Caver Entertainment and Romance Planner in the next five years?

We’re evolving! We plan to expand into social media content creation, build our inventory to lower client costs, and explore year-round venues in Syracuse and Rochester. We’re also working on new photo booth options and a few out-of-the-box ideas we’re keeping under wraps for now.

What has been your most memorable event so far, and what made it so special?

The timing of this question is perfect. We

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BOSS MOVES } } { {SHIFT+CONTROL “We’re evolving! We plan to expand into social media content creation, build our inventory to lower client costs, and explore year-round venues in Syracuse and Rochester.”

just did a wedding on a random Tuesday that was unforgettable.

It wasn’t about the details or the music—it was the couple. Their love was so real and deep, and it reminded us why we do what we do.

What advice would you give to

women who want to start their own business, especially in the entertainment industry?

Just do it! Stop overthinking and start moving. Dymineke always says, “What are we even talking about it for?”

She’s the action-taker; Amanda is the planner. Together, we make it work.

Timing is everything, but nothing happens without action. Whether you’re just starting or ready to leap, tell us how we can support you!

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{ LETS GET L.I.T. }

LITERACY UNDER THREAT YOU ARE ENOUGH.

BY NICOLE HEROUX I PHOTOS

BY NSP CLIANDA FLORENCE & DR. CAROLWILLIAMS ST. GEORGE PROFESSOR ATSTUDIO THE UNIVERSITY OF ROCHESTER

Why Censorship Hurts Education and Free Thought What If Our Beloved Stories Faded Away?

Books have the power to light up a child’s world. They open doors to empathy, spark curiosity, and help transform raw emotions into understanding. Recall the magic of those nights spent reading, the wonder as each page revealed a new world.

Now imagine a childhood without Anne Frank’s Diary, without the enchanting lessons from Charlotte’s Web, or without the transformative power of If Beale Street Could Talk.

What if these cherished stories were pulled from shelves simply because someone decided they were too controversial?

This scenario is not just a distant possibility; it is unfolding across the country, including right here in Rochester. Communities are watching as book bans threaten to erase the diversity of voices that educate and inspire. When books, our windows into hope, history, and resilience disappear, children lose more than stories; they lose a chance to see the world in its full, complex beauty. How will our kids learn about courage, love, and justice when these timeless narratives are silenced?

Books Open Doors to Empathy and Understanding Stories do more than entertain.

They teach compassion by allowing children to step into the lives of characters who may look, think, or

live differently than they do. Reading about experiences outside their own broadens perspectives, helping kids develop empathy and emotional intelligence.

Censorship disrupts this learning.

When books about race, history, mental health, and social justice are removed from schools and libraries, children lose valuable opportunities to engage with challenging ideas in a thoughtful, guided way. Instead of encouraging growth, book bans reinforce fear—fear of discussing difficult subjects, fear of embracing diversity, and fear of allowing children to form their own educated opinions.

Right here in Rochester, the Banned Book Read-Out has helped shine a light on these issues. Events like this remind us that removing books does not protect kids, but instead it denies them access to voices and experiences that shape their understanding of the world.

Censorship Hurts Young Minds and Stifles Curiosity Books do more than inform; they teach children how to think critically and independently. A well-written story encourages kids to analyze different viewpoints, question ideas, and develop their own opinions. These skills matter—not just in school but in everyday life, shaping how they engage with issues and navigate the world.

When certain books disappear from shelves, children miss the opportunity to explore complex themes in an

educational setting. Topics like racism, poverty, and inequality do not disappear simply because they are avoided. Literature provides essential context, offering a bridge to understanding rather than confusion.

What Are We Risking When We Ban Books?

Removing books from shelves alters the way children learn, question, and process the world around them. Studies show that kids raised in environments where access to books is restricted struggle with independent thought and problem-solving. Their ability to engage critically with new ideas is weakened, making it harder to navigate complex issues as they grow.

Beyond the direct impact on students, book bans also make life harder for educators and librarians. Many teachers in Monroe County have expressed frustration with growing restrictions that interfere with their ability to provide well-rounded learning experiences. When educators are afraid to offer books that spark discussion, students miss out on perspectives that could shape their understanding for years to come.

Why Is Censorship Happening—and What Can We Do About It? Book bans rarely stop at one title.

The moment a select group decides which books should be removed, others quickly follow. What starts with censoring one story about race or identity can escalate into broader restrictions on literature that encourages free thought. The moment society accepts limitations ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{ SHIFT+CONTROL } { LETS GET L.I.T. { QUEEN OF} ARTS } “Here in Rochester, and in communities everywhere, many of us remember the books that once comforted, inspired, and challenged us. We need to ensure those stories remain available for young readers.”

on learning, education itself becomes compromised.

This raises important questions. Why are certain stories being silenced? What perspectives are being erased? Who decides which experiences are worthy of being shared? When children lose access to literature that reflects diverse backgrounds, challenges mainstream thinking, or offers historical lessons, what does that mean for their future understanding of the world?

than restricted by fear.

Judy Blume once said, “Let children read whatever they want and then talk about it with them. If parents and kids can talk together, we won’t have as much censorship because we won’t have as much fear.” Esteemed educator Marva Collins once said, “There is no such thing as a child who hates to read;

Protecting the Right to Read Means Protecting the Right to Learn Books shape minds, encourage discussion, and help young readers explore new ideas. When censorship dictates which, stories are acceptable, it limits children’s ability to grow as critical thinkers, compassionate individuals, and engaged citizens.

This conversation goes beyond individual books. It is about preserving free, diverse, and meaningful education. If we want to raise future generations to be informed, curious, and thoughtful, we need to ensure they have access to books that challenge, comfort, and inspire.

Parents, teachers, and communities all play a role in this fight. Talking openly about difficult topics, advocating for diverse literature, and defending children’s right to read freely ensures that young minds remain open to learning rather 192

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disappear due to censorship, we risk losing those valuable opportunities for discovery and conversation. Literacy is more than the ability to read and write— it is a powerful tool for participation in society, for self-expression, and for imagining a future beyond one’s present circumstances. Because literacy holds such transformative potential, it has long been treated as a matter of control and access. Who gets to read?

Whose stories are told? Who is represented in the pages of a book? These are questions deeply rooted in social justice.

Here in Rochester, and in communities everywhere, many of us remember the books that once comforted, inspired, and challenged us. We need to ensure those stories remain available for young readers.

By keeping our pages open and our hearts receptive, we empower the next generation to appreciate our history, navigate today’s challenges, and dream of a future where every voice matters.

there are only children who have not found the right book”.

Conclusion: Open Pages, Open Hearts Keeping literature at our fingertips means cherishing the stories that help us connect and understand one another.

Each book on the shelf offers a gentle invitation to explore new ideas, learn about resilience, and embrace the diversity of the human experience. When titles

After all, isn’t the joy of sharing and learning from a good book something truly precious? Every accessible page is a step toward nurturing a community built on empathy and understanding.

Fighting for literacy is fighting for equity.

It is standing up for every child’s right to read widely, think critically, and grow into an informed, compassionate, and empowered citizen. Literacy is a gateway to justice—and that is why access to it must never be limited.

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UNSTOPPABLE WOMAN { { THE POWER OF HER VISION} }

HEATHER BEEBE YOU ARE ENOUGH. NICOLE HEROUX WILLIAMS I PHOTOS BYBAUMGARTEN NSP STUDIO PHOTOGRAPHY PHOTOS BY BY SARA LAWRENCE PHOTOGRAPHY & KRISTI

PERSONAL STORY & BACKGROUND Heather, can you take us back to the moment when the idea for Unstoppable You first began forming in your notebook? What was happening in your life at that time?

I have always been an entrepreneur at heart. I just wasn’t sure which route I wanted to take to make it work for my lifestyle. It is not the first attempt I have made at creating something to call my own. (It is the one that lasted though!)

So fast forward through some really difficult stuff- just when things seemed to get better- I was blind sided by my unplanned pregnancy. I was already a mother of two and recently divorced so this was something that truly flipped things upside down for me mentally. It had already been a challenge for me to accept that I had failed at my marriage.

And now- ugh- a baby with another man?! What would people think of me?

After the baby was born, I was obsessed with preserving my image that this was all going to work out and be the beautiful love story I wanted. For two years, I did whatever I could to protect my story and act like all was well when in fact, it wasn’t. One day it just hit meI needed help. I called to schedule an appointment with a coach to begin the deep work of recognizing the pattern I was deep into. To me- what looked good was what was good. What felt right was a different story. I needed to start making decisions that felt right but I was so stuck in the fear of what others may think that it was paralyzed. At the very moment I made the appointment,

I was working as the Vice President of a startup and I was working like crazy making another entrepreneurs’ dreams come true. Literally contributing to him making millions with my skills.

In 2017, we had a huge winter storm in Upstate NY called “Stella”. I sent my staff home early and my boss, the owner of the company, was furious with my decision. He claimed “it didn’t align with his vision”. And that’s when it hit me. I WASN’T ALIGNED WITH HIS VISION! How could I be happy making decisions for a company that didn’t align with my vision? Caring about people is a core value in my vision.

(Rule #1 about your job.. If your core values aren’t aligned- get a strategy setup to get out of there and into something that is) I decided to resign. Out of pure spite, on my way into work to finish out my time, I got a call asking me to not return. I drove to a local cafe instead and got the notebook out. I had some serious stuff to figure out. How would I pay the bills and how could I put my best skills to work for me. I was a great consultant.

I was an excellent planner. I was great with people. I spoke different languages.

I was active. I didn’t mind working. I just started to jot down my super powers.

Now- Going back- Remember how I booked the appointment with the coach? I requested to make it sooner with my new found time and I got started working on myself. I liked that job because it had a pretty title. I also continued to hold hope that this nonexisted relationship I was pursuing would start to work out too. All the

things I was doing was to keep things “looking good”. Very quickly into my work on myself, I started to see what I was doing and how powerful it was for me to have that realization. Everything in my life started to turn towards things I actually wanted instead of just settling for because it was what was in front of me. It was so profound that I knew I needed to share it. The tools. The challenging conversations. All of it. And that is where I combined all of my skills and Unstoppable You LLC was born.

That was June 2017.

You have such a diverse educational background—how have your degrees in History, Technology, and Globalization influenced the way you coach today?

These three things go together. I promise.

Hear me out on this- History is where we come from. It’s “what happened” in the past. Technology is what we have as tools in front of us now. Globalization was intended for growth in international business. Looking at the three and how I originally chose to tie the three together for sustainable development in international business, why can’t we scale back and look at the individual?

This is the foundation of how I coach today. Who we are and where we came from is everything. From there we can choose what tools we bring from that story to move forward and what things we leave behind. If we replace globalization with “personal growth” we can make intentional decisions for real transformation within ourselves.

You recently completed your Juris Doctorate—congratulations! How do ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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{ UNSTOPPABLE WOMAN } “I highly recommend always having a plan but be ready to fly by the seat of your pants.

For real though- when family time is on deck- don’t call me.”

see this new achievement enhancing your work as a life and emotional intelligence coach?

Working as a coach has been one of the greatest honors of my life. I have been able to be a safe space for people while they tell me some of the darkest secrets and stories of their lives. I don’t think the world needs me to use my Juris Doctorate to enhance that. I think the legal system needs my ability to sit with people in some of the darkest moments of their life and have the emotional intelligence to help them feel safe all awhile having the skills to navigate the logistics to help my clients feel heard. My JD will not make me a better coach. My ability to coach will make me a better lawyer and in the grand scheme of things, I hope it will help families resolve issues in a more peaceful, sustainable way. And in the grand scheme of things- protects their children from the re-direction going on between their parents.

What personal challenges have shaped your journey and inspired the mission behind Unstoppable You? Labels. One after another. The “busy” kid. The “smart mouth”. She comes from a “broken family”. Etc. And it just evolved to me having judgments on others. It was what I knew. Then my fear to leave my broken marriage because I would be “broken” so I stuck it out for as long as I could. And just when I thought I learned to embrace whatever label someone had for me and realize it really had nothing to do with me- I experienced an unplanned pregnancy to see how far I had truly come from worrying about the labels.

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I failed bigtime. I was so afraid of what people would think. It turned out to be the biggest wakeup call in my life at that time. I worked with a coach and very quickly realized how I was living in my own little prison as I tried to protect my image from another label. And from there- I let that go and embraced my story.

All of it. Years of it. And everything else in my life started to bloom from there.

And that is my mission. I understand what it is like to feel trapped. It’s terrible.

So my Unstoppable You because my platform to live out loud without the need for permission. Shining light into dark spaces and forcing shame out. If I could do it, I would share what I learned and so could you. Labels help people understand something in their own mind- but we do not need to adopt them as tattoos on our forehead.

As a humanitarian advocate, how do your values of service and community impact the way you approach both your personal and professional life?

One of my core values is community service. I have always extended my services to those who cannot afford them. I plan to do the same as a lawyer as well. There is great need for these types of services in the families that cannot afford it.

And as a collective group in the same community, when one is suffering, we are all going to suffer. In my personal life, I make it a point to be a neighbor to my neighbors. We have become a society of tall fences dividing our children from playing with other children and turning our nose to someone in need because we are so stuck in survival mode

ourselves. I don’t want to live like that.

I am also a proud member of the Utica Rotary Club where I have done so much work with my heart. I have also participated in several initiatives in the City of Utica to get things established for young professionals. This is only just the beginning.

BUSINESS & ENTREPRENEURSHIP Since officially launching Unstoppable You in 2017, how has the business evolved and grown in ways you never imagined?

Well, for starters- people are caring more about mental health now than they were in 2017. I originally only offered virtual appointments to one on one clients. Slowly I had enough local people that I had an actual office where I still had virtual and in person clients. Then there came the speaking engagements. Corporate workshops.

Leadership development for company leaders I felt beneath. It has been surreal at times. Especially the first time I got a big payment and I had never made a deposit like that before. And of course my retreats. I did a lot of solo traveling when I was at my lowest. I found myself hiking amazing little secret spots in Puerto Rico that eventually evolved into the stunning locations I would take my retreat attendees. I never imagined the places I have felt so lost in being the catalyst to the places I hold my power.

What are some of the most common themes or challenges you see in your clients—whether individuals, couples, teens, or corporate leaders?

Shame. They are embarrassed to reach

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{ SHIFT+CONTROL } } { UNSTOPPABLE WOMAN “I married a musician. A singer! A free spirited, entrepreneurial, energetic weirdo just like me. We’re just doing two extremely different things with our talents”

out about something until it’s so overwhelming that they are paralyzed from doing much else than worrying about the thing that they need help with. Most people that are experiencing something challenging think they are too good to ask for help because if they did they would be weak. It’s really just a waste of precious time. We all need a non biased chat about something at some point or another.

How do you tailor your coaching to meet such a wide range of clients while maintaining your core message of self-awareness and transformation?

I have a set of tools that I use with every client. They are mostly to recognize human behavior and how we are in our own way. It literally works every time. And although that sounds very general- the clients are the ones who use the tools to open the direction we go.

So it’s completely based on them and where they are at. And from there, with the patterns we identify, we can pick and choose our approach. If there is a client who needs something deeper than what I do, I try to match them up with someone in my network who is amazing at the kind of thing this particular client needs. I make this assessment based on what they have told me, their personality, and how they are showing up. For those that are ready, we move in the forward direction of goal driven coaching. And this is tailored based on what they want.

I have business executives, entrepreneurs, stay at home moms, men who never imagined working with a coach but their friend recommended it, people

beginning to start dating again, etc. All kinds of stories. I’m just the unbiased person willing to have hard conversations with them and hold them accountable.

They are driving the bus though.

What does “being unstoppable” mean to you personally, and how do you help others discover what that means for them?

Things happen to all of us. I’ve jumped some wild hurdles my entire life and for some reason, I keep moving forward.

I’ve been able to find silver linings in it all and I can even recognize the tools that each challenge has given me. All of the tools I share with clients, I have used (and continue to use!) for myself.

Rough patches create moments of pivotal changes but they never stop us forever.

That is why I say we are unstoppable.

Hard times are simply bumps in the road that offer life experience and wisdom.

How do you strike the balance between emotional support and action-driven results in your coaching sessions?

This is something I take really seriously.

Life is not always positive and that is just the way it is. Emotions are meant to be dealt with. You shouldn’t be angry at them and you should not be ashamed to have them. However- after sitting with them and embracing them I want my clients to understand the importance of moving forward WITH them. This is the balance. You always see the symbol of butterflies with this significance around transformation but I really don’t like that. Humans are too intelligent. We do not shed our old selves and live this new life without acknowledging the past. We are all of it. At all times. We are

every bit of our stories. Denying your past is denying yourself. I always want people to remember, whatever emotion comes from your past, sit with it. Assure yourself that you were doing the best you could do at the time. Have grace with yourself. But never, ever bury yourself in the sand and let this grief win. There’s power in taking whatever you gained from the experience and bringing it with you as a powerful tool to move forward. And from there- I also want to warn anyone- this is a vicious cycle.

It can happen at any time. A smell. A song. A photo. Whatever. Wash. Rinse.

Repeat. Never abandon your emotions.

You will not out run them. The power will come when you learn to embrace them and hear them out and then put them in their place again- for as long as you shall live. Things will get easier.

But some situations are never forgotten and that is ok.

FAMILY & BALANCE You’re a mom of six—how do you manage a thriving business, graduate studies, speaking engagements, and still make space for your family?

Intentional decision making. You just do what you have to do with the intention to put time towards the task at hand.

And you have to prioritize the things on your task list as well. Now that I have finished law school, I look back and wonder how I did it. I drove 90 miles EACH WAY to class almost every day.

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you’re up all night for and then all of the sudden the baby is three and you’re wondering what happened. Clearlyeverything else during this time was extremely limited. And that is strategy.

There will be moments in life that you must strategize your willingness to push through some ridiculous stuff because you know- on the other side of that battle- are the sweet rewards. This could be anything from a crappy job to a relationship that you’re looking to leave. Everything can be like that. I highly recommend always having a plan but be ready to fly by the seat of your pants.

For real though- when family time is on deck- don’t call me. Don’t text me.

You might not hear back for 2 weeks or more on accident because I saw your message at one point and then I was on to something else and then life just happened. Bottom line- there’s no pretty way to juggle this. I’m no different than any other working mom out there- you do the best you can and then you pray like hell it will all work out.

What are some of the strategies you use at home to stay grounded and avoid burnout?

I am a very busy person in general. And actually- this is a good moment to explain that not everyone gets grounded the same way. Not everyone fills their cup the same way. I’m the type of person that loves high intensity intervals for exercise. Yoga? Not so much. (If that’s your thing- you do you! This is very important!) My days are non-stop and then I sleep well and wake up to do it all over again. I do have very specific boundaries around my time as well.

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learned that lesson. The #1 rule about burnout is- If it ain’t a hell yes, it’s a hell no. If you’re not sure what a hell yes should look like- then you need to spend time identifying what your core values are. (Not the values you think that you should have based on what others think of you. Yours. The ones you want for yourself) How has your family responded to your entrepreneurial journey and commitment to helping others?

I married a musician. A singer! A free spirited, entrepreneurial, energetic weirdo just like me. We’re just doing two extremely different things with our talents. I love what I do. I feel fulfillment in my life when I have powerful moments with clients or rooms of people. My husband gets it because that’s the kind of energy he gets from the stage. Ask anyone who has a stage- there’s an energy there that fills your cup when you are sharing your gifts and talents and the crowd is so happy to be there to receive. For this reason- our family is so supportive of our stories. And he of mine! We just get it. And because we know how important it is and how good it feels for ourselves, we would never want to take that from each other.

Our foundation is rock solid because each of us as individuals are fulfilled in our individual lives. Everything rests on that and continues to rise up. (Rule #1 in marriage- find a partner who cheers you on no matter what and also takes responsibility for their own happiness) And now, after my recent graduation- this musician- is married to a lawyer! I don’t know who is more proud of the other!

Are there lessons from motherhood that you carry into your business or vice versa?

This is another example where I talk my talk at work, but I walk my walk in my personal life. Motherhood is a status. It’s a position I am in right now as the elder to the people I brought into this world.

My children are not my property. They are people I will forever be connected to and I have a very short window of time to crack open their super powers and prepare them for life in the world without me. (My theory on children aligns well with Kahlil Gibran as demonstrated in his poem “On Children”. I highly recommend checking it out) It’s a tight balance of - this is my space that you live in and I make the rules and- you have your own voice and desires, tell me what your wishes would be”. It’s also a tight balance of “I will do anything and everything for you but I can not pour from an empty cup”. I truly do live that. I do not live my life as a mother by putting rose colored glasses on my children. It is very normal that families experience hurdles. But I do not teach them my pain or thoughts on what should have been or could have been.

That is my interpretation based on my own last experiences and bias. When they grow, they will see for themselves as they will be emotionally equipped to start asking questions. The older ones are there. The younger ones are still just enjoying it without too many questions.

As childhood should be! This is absolutely my work authentically existing in my life. There’s really no need to carry it into either of the environments. It authentically exists everywhere I am!

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{ UNSTOPPABLE WOMAN { SHIFT+CONTROL } } “Who we are and where we came from is everything. From there we can choose what tools we bring from that story to move forward and what things we leave behind.”

IMPACT & INSPIRATION You’ve worked with clients across the globe—what’s one story that has stayed with you and reminds you why you do what you do?

My Mom wasn’t a client of mine but her story is one of the foundations that pushed me in the direction of living life on my terms. She passed away at 54 from breast cancer. She was diagnosed at 42. Through her story I figured, I need to do all the things I imagined just in case that were me. It sucks to lose her so young but for all the more reason to do what I do to help people make the change they want. Life is short. On my adventure and wellness retreats, I’ve seen women accomplish things and breakdown because they couldn’t believe they could do it. As if they were stuck in a prison of their own minds all their lives and then magically they achieved it because they felt safe to push themselves with me and no one would laugh at their attempt. It’s surreal when it happens and usually brings me to tears because I am so, so happy to see people win against themselves. We all deserve this.

You host retreats and public speaking engagements—what do those inperson moments of connection mean to you and your brand?

They’re special. First of all- they reassure me that taking the chance on myself was the right thing to do.

And secondly, there are so many new people! All the new energy in the room is like the best cup of coffee on the

most beautiful morning. And for the retreats- the places I go are some of the places I went when I felt so lost.

It really has come full circle. I felt so lost but at the end of the day I was gathering information about some of the most stunning locations to bring people to. What’s more unstoppable than that?

You often ask your clients, “What’s missing?” What’s your personal answer to that question right now?

As I type this for you today- on the high of recently completing my Juris Doctorate with all of my family surrounding me in celebration, I would say nothing. I’m not doing that to myself anymore. If I have the ability to recognize something is missing, then that means I am already making it happen. Even if that only means writing about it because I’m not ready to make any moves. But seriously- I am so happy right now. I will take the bar exam in July and I have plans for the fall as far as my legal career. Unstoppable You is moving along in the direction of the UnstoppableAcademy.online so it will continue to exist as I begin to practice law. I am so grateful to be on this side of one of the biggest accomplishments (used to be the biggest fear) of my life. It’s an exciting time for me.

because you’ve got ‘such and such’ years invested. It’s never too late.

2. You’re doing the best you can.

Please, please, please have grace for yourself.

3. If you become more aware of something that you wish were different, start making a plan. Even if it means, writing in your journal because you are nowhere near ready to take action.

4. Speak kindly to yourself. Do not become the persecutor in your own life, making yourself feel small. You were born with magic that is meant to be used.

5. Address your emotions when needed. But get logical when needed as well. These two things can exist together and it’s essential that they do. It will feel like a battle between the heart and the brain, but you’re the coach. Make these two things be friends and work for you!

What advice would you give to other women who feel stuck and want to become ‘unstoppable’ in their own lives?

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SEASON OF CHANGE {{ WOMEN WHO INSPIRE { SHIFT+CONTROL } }}

TIPS ON MOVING YOU WON’T YOU ENOUGH. SEE INARE OTHER ARTICLES

BY NICOLE HEROUX WILLIAMS I PHOTOS

BY NATASHA POLITO BY NSP STUDIO

I’ve moved eight times in 13 years.

Here are my tips for not turning into a psychopath during the process.

Listen, you’re going to stress the f out and it’s going to be a nightmare.

Put that in your head and accept it.

Your stuff is going to get broken.

People are going to be moving your underwear. You’re not going to be able to find your pillows and it’s going to rain. So knowing all of that, it’s part of the moving experience and I’m here to help you figure out a way to make it more manageable.

Obviously moving less stuff is the first step. There are various ways to donate your belongings. Here are some convenient ways to do that. First, have the people come to you and pay you for your crap.

Facebook marketplace is a free way to sell things. The only downside is when people are late, and it can mess up your pans. The best way to manage this is to list everything for sale on the same day (Saturday morning) and spend the rest of the day having people show up at your place to give you money. Do this a month out from the move so that any lingering items have time to find a new home.

Next, you’ll donate. Sticking with the theme of making this the easiest possible experience for you, have people come to you to pick the junk up. There are “Buy Nothing” or “Community Gifting With Gratitude” Facebook groups. There are handy drive-throughs at your local Goodwill.

You don’t even need to get out of your car!

Garbage. What do you do with it? Boxes and boxes and Styrofoam and more junk. I have my personal favorites, but there are many junk removal places that will come and take it. Stop bothering to break down boxes yourself or separating out what’s recyclable and what’s garbage. Give yourself some grace and pay people to make your life easier!

Packing. Buy all of the packing supplies and don’t scrimp. Bankers boxes are awesome because you don’t need tape and it’s easy to peek inside a box to see the contents. (How did it take me eight moves to figure out that trick?) I used 75 banker boxes (they are smallish) and 24 “medium” boxes. Also, a nifty trick I recently figured out were to buy duffle bags made out of tarp material. These are great for moving plants, shoes, blankets and longer/odd-shaped items. I got twelve of them for reference. You’re going to want to get eight CLEAR plastic totes. If you order online, you’ll get the bonus of a cardboard box! Buy a TON of black markers and moving box tape and put them on every floor. You’ll keep losing them. Also, instead of marking the boxes, use stickers that are color coded with the name of the room they go to. That way you can reuse the banker boxes for your next move (yes, I have a ninth move already planned in my future!)

Moving day necessities you wouldn’t

think of: Chapstick, hand soap, plastic gloves, box cutters and LOTION! You’re going to wash your hands many times on moving day and boxes will dry them out. Take my advice and thank me later.

Move on a Friday. Make it a three-day weekend. In three days, you should be mostly unpacked if you work at a slow to medium pace. Give yourself that extra day for mental relaxation, a nap, and chill time.

OK it’s moving day. I really hope you don’t enlist your friends and family to help. They’ll get in the way. They aren’t professionals. They have bad backs and even though they love you and want to help... They are secretly pissed that they have to help you when they would just pay someone to move themselves. Do the people you love a favor and hire someone.

Here’s the next trick... If you have a full house of crap, call the moving company and hire TWO trucks and SIX movers. Including a break, from start to finish, this will take six hours from the time they show up to your house. Four movers and one truck will have you moving things until eight at night and you’ll be exhausted.

Don’t do that to yourself. It’ll be around $2500 plus tip.

Pets. Place calming diffusers throughout your new place the day before. This will help cats adjust.

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OF CHANGE { SHIFT+CONTROL } } {{ SEASONS WOMEN WHO INSPIRE “Listen, you’re going to stress the f out and it’s going to be a nightmare. Put that in your head and accept it. Your stuff is going to get broken.”

in the car ride, and I had no towels or soap to accomplish this. Learn from me ;) Speaking of soap... Furnish your new house with hand soap, paper towels, toilet paper (and again, water bottles!) the night before the move.

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funny, but you’re not going to want to carry your phone around and you don’t want to lose it. Have some snacks in your car.

OK the movers showed up. I’m not judging you for popping a gummy.

Explain to them that you understand that things are going to get broken, show a little care by offering them drinks throughout the move (I forgot to buy cases of water!) and offer to buy them lunch. They’re probably sick of pizza and it’s ok to splurge

a little to have it delivered. Again, this article is about making this the easiest move possible, not about saving dollars. A little grace on your end will lead to happy movers. As my mom says, “You get more bees with honey.” Start of caring about the people who are helping you instead of being a stressed out a-hole.

I hope these tips don’t overwhelm you and you learn from my experience.

Be well my friends!

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SHIFT+CONTROL }} } { SUCCESS POSITIVE { WOMEN WHO INSPIRE “I’m a certified financial and business expert on a mission to empower families through successful business ownership.”

I’m also really intentional about protecting my own energy. I schedule time for creative thinking, rest, and strategy - just like I encourage my clients to do. You can’t pour from an empty cup, and you definitely can’t lead from burnout.

And when I need a boost? I go back to my “why.” I remember the hard moments that led me to build this business -especially the promise I made to my grandchildren to show up differently.

That keeps me grounded, motivated, and inspired to keep building - not just for me, but for every family I get to serve.

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your biggest goals moving forward?

In the next five years, I see Success Positive expanding into a national support hub for business owners connected to special needs families.

I’m working toward franchising our mentoring model so it can be replicated across the country. Franchising would give more families access to tools, strategy, and support that actually fit their lives.

time. Show up with consistency, lead with heart, and trust that you’re building something bigger than yourself.

What’s one piece of advice you’d give to women entrepreneurs who are just starting their business journey?

You don’t have to do it all, and you’re not supposed to do it alone. Build your business around your life, not the other way around. Be bold about asking for help, and invest in systems early - even simple ones - that support your sanity.

Progress beats perfection every single

If you’d like to chat, you can book a free Success Strategy Session with me here: app.successpositive.guru/booking

How can our readers connect with you and learn more about Success Positive?

I’d love to connect! You can learn more about our mentoring programs, automation tools, and community at successpositive.guru.

I’m also active on Facebook, LinkedIn, and Alignable - just search Success Positive and you’ll find us. Come say hi!

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On average, businesses that hire a mentor increase their success rate by 38%.

I am not an average business mentor.

Carley Martha Certified Public Accountant Certified Fraud Examiner Certified Chief Financial Officer Business Valuation Analyst AI / Automation Specialist

Services Include: Outsourced CFO Holistic Business Mentoring Lead Generation Automation Implementation Voice AI Call Center Agents

Success Positive

(716)247-5133 t r a St ay!

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{ SPARKED! }

WEBCAM WIZARDRY:

BY KASSY LABORIE, THE TRAINERS TRAINER I PHOTO BY EMBOLDEN

Making Presence Feel Real 💻 “Presence isn’t a performance. It’s an invitation.”

When we show up online, whether it’s for a Zoom call, livestream, or digital keynote, our presence is everything.

But most of us aren’t taught how to be truly present through a screen. We know how to log in, turn on our cameras, and maybe share our slides, but making real, human connection in those boxes? That’s something else entirely.

That’s why I’m kicking off this column with one of the most powerful ideas I’ve learned about virtual connection: dynamic fluctuation.

I first heard the term from Steve Burns— yes, that Steve from Blue’s Clues—during a keynote he gave in 2023. He introduced the concept as a way to keep communication alive, connected, and real. It’s how he captivated millions of children through a screen, and how we can do the same in our professional lives today. Whether we’re training teams, leading meetings, or delivering high-stakes presentations, the need is the same: keep the connection real.

So, what is dynamic fluctuation?

It’s the idea that we vary how we show up over time—through movement, vocal tone, pacing, facial expression, and emotional energy—so our communication stays engaging and alive. It’s the opposite of flat, robotic delivery. It’s intentional variety that invites people in and holds their attention.

Steve explained how he’d lean into the camera to draw you close, then pull back to create energy and release. He shifted his tone, gentle one moment, animated the next. He paused, smiled, and gave

space for response, even when he couldn’t see one. He used every tool available to make the screen feel warm and responsive.

And that’s what stuck with me most: If we want to feel present and connected online, we have to be a little “actory.” And you all know… I love that.

Webcam Wizardry in Action Inspired by Steve’s words, I’ve refined what I now teach as Webcam Wizardry, simple but powerful ways to bring dynamic presence to our virtual spaces. You don’t have to be a performer, but you do have to show up like one. Here’s how: Look Into the Lens Your webcam is your audience’s eyes. It might feel awkward at first, but when you speak into the lens, you create the illusion of eye contact, and that’s everything in virtual spaces. Want to build trust? Start here.

Pause & Truly Listen Even if you can’t hear your audience, you can still respond to their energy. Pause intentionally. Nod. React. Give space. It signals that this is a two-way exchange, not a one-person broadcast.

Move With Purpose Step forward when you want to connect more intimately. Step back to shift energy or emphasize a point. Use your hands when it supports your message. Don’t just sit still, let your body tell part of the story.

Lead With Wonder and Vulnerability Let your curiosity, emotion, and enthusiasm shine through. Be willing to “go there” a little, to wonder aloud, to express genuine feeling. It’s what makes you relatable. It’s what makes you real.

default in a digital space. You don’t become magnetic just by turning your camera on.

You choose to bring your full self to that moment, through preparation, through awareness, and through intention.

And here’s the good news: you don’t need a fancy camera, a ring light, or a TikTok-worthy backdrop. You just need to show up like you mean it. Show up with care, curiosity, and energy. Show up with a spark.

So this month, I invite you to try one new thing: ● Look directly into the camera when you speak. ● Tilt your head to show empathy. ● Play with your pacing and pause before your next key point. ● Smile into the lens like you’re talking to someone you adore. ● Or simply remember that behind every screen is a real person hoping for something meaningful.

Because connection isn’t automatic.

It’s something we spark.

Until next time, keep sparking connection, on camera, in conversations, and in every experience you create. 💫 You’ve got presence. Let’s bring it to life.

—Kassy 🔗 For more resources, ideas, and inspiration, visit kassylaborie.com

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ONE BEAUTIFUL BILL

BY CHRISTINE PIACENTINO

Recently, the House of Representatives passed H.R. 1, known as the One Big Beautiful Bill Act. This legislation was a priority for the Republican Party following the 2024 elections, during which the GOP maintained control of the House and gained the Senate. The bill was presented as a comprehensive policy package aligned with President Donald Trump’s vision. Its narrow passage was influenced by losses among Democrats, including the deaths of three Democratic representatives earlier in 2025.

Jon and I have been watching with bated breath on how this bill progresses through Congress. This bill exceeds 1,000 pages.

Key Provisions of the Bill: Tax Policy: Extends the 2017 Tax Cuts and Jobs Act, preventing its expiration at the end of 2025.

Federal Aid Restrictions: Increases work requirements for Medicaid and the SNAP (Supplemental Nutrition Assistance Program, also known as the food assistance program).

Defense Spending: Allocates an additional $150 billion for military funding.

Energy & Environment: Rolls back clean-energy tax credits from the Inflation Reduction Act. State & Local Tax (SALT) Deduction: Raises the deduction cap from $10,000 to $40,000.

AI Regulation: Imposes a 10-year moratorium on state-level AI legislation.

Judicial Compliance: Limits the ability to hold federal officials in contempt for failing to comply with court orders.

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dollars due to its tax cuts and spending provisions.

There are many proposed changes to Medicaid. Jon is apprehensive about these proposals. These proposed changes could significantly impact the elderly and disabled across the country, particularly concerning for New York State residents.

New York’s Medicaid system is one of the most comprehensive in the nation, but federal cuts could reduce funding and eligibility, affecting millions of recipients. Medicaid in New York State is funded through a joint federal-state partnership, with additional contributions from counties and the City of New York.

Here’s How the Federal Medicaid Program is Disbursed to New York Recipients: Federal Medical Assistance Percentage (FMAP): The federal government reimburses 50% of New York’s Medicaid expenditures, which is the minimum statutory rate due to the state’s relatively high per capita income.

Medicaid Expansion: Under the Affordable Care Act, New York receives 90% federal funding for Medicaid expansion, covering non-elderly adults with incomes up to 138% of the federal poverty level.

significant consequences for Medicaid-funded programs, such as the Consumer-Directed Personal Assistance Program (CDPAP) and Home Private Duty Nursing, especially in states like New York. Here’s how: Funding Cuts: Medicaid faces significant budget reductions, resulting in lower reimbursement rates for home care providers, which makes it more challenging for agencies to sustain their services.

Stricter Eligibility Rules: The bill increases eligibility checks and work requirements, which could result in coverage loss for individuals relying on Medicaid for home care.

Impact on Caregivers: CDPAP enables Medicaid recipients to hire family members as caregivers; however, funding cuts could reduce wages or limit the number of approved hours for care.

Private Duty Nursing Restrictions: Medicaidfunded private duty nursing may see service reductions, resulting in fewer hours of care for individuals with complex medical needs.

New York State has specific exemptions for Medicaid eligibility, particularly for individuals with disabilities. Here are some PHOTOS BY ROBYN BATY PHOTOGRAPHY Total Federal Medicaid Spending: In State key points: Fiscal Year (SFY) 2025, federal Medicaid spending in New York totaled $69.2 billion, Managed Care Exemptions: Certain accounting for 60.4% of the state’s total individuals, including those receiving Medicaid expenditures of $115.6 billion. services through the Office for People with Developmental Disabilities (OPWDD), Enrollment: As of February 2025, 6.9 million are exempt from enrolling in Medicaid New Yorkers were enrolled in Medicaid, Managed Care. representing 35% of the state’s population.

Home and Community-Based Services County Contributions: While counties (HCBS) Waiver: Individuals with disabilities contribute to Medicaid funding, their who qualify for Intermediate Care Facilities contributions have been capped at 2015 (ICF/DD) level of care can opt for HCBS levels to prevent excessive financial strain. waiver services instead of institutional care.

The One Big Beautiful Bill could have Nursing Home Transition and Diversion

In The Beautiful Cornhill Neighborhood

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{ SHIFT+CONTROL } } { ONE TOUGH MOTHER “These proposed changes could significantly impact the elderly and disabled across the country, particularly concerning for New York State residents.”

(NHTD) Waiver: This program helps individuals aged 18-64 with physical disabilities or seniors 65 and older remain in the community rather than entering a nursing home.

Financial Eligibility: Medicaid eligibility in New York is determined by income and asset limits, which vary based on the individual’s disability status and the specific program type.

Spend-Down Option: If a disabled individual exceeds Medicaid’s income limits, they may still qualify by spending down the excess income on medical expenses.

Overall, the One Big Beautiful Bill could have profound implications for Medicaid-funded programs, which are critical to many, particularly in New York.

Jon and many others rely on Medicaid.

He recently submitted a statement to Congress on how these changes will directly impact his life.

“I’m Jonathan Piacentino, a 31-year-old Duchenne Muscular Dystrophy patient.

My dad is 75 and is retired and disabled.

My Mom is 65 and could retire. However, my Mom continues to work to carry health insurance through her employer.

Both my father and I need my Mom to continue working until she can no longer do so physically, to maintain our private insurance. I am on her employer’s policy as a disabled dependent. I also have Medicare, Medicaid, and DDSI. I am also a college graduate. I hold a degree in Biology, with minors in Chemistry and Toxicology. I want to work. But the proposed work requirements would impact my quality of life. Employers will not hire me because I cannot perform

tasks independently and require a support person to assist with activities that I am physically unable to do. I need assistance with toileting and all other normal daily living activities. I have tried to look for a job, but employers tell me they have found someone who is a better fit. That’s just code; we don’t want to risk hiring you and adding to the burden of costs or dealing with a support person on our premises who does not work for the company. This constant rejection and the feeling of being a burden are a daily struggle that I face.

My family relies on all three types of insurance. My durable medical equipment (wheelchair, cough assist, bibap, and suction machine), repairs, and supplies are covered by all three insurances.

Medicaid covers the nursing staff and my aide staff. My Mom’s private employee insurance does not cover nursing or aide staff in my home. I have multiple drugs that I need to take to live. I take a corticosteroid called Emflaza. I take a corticosteroid called Emflaza. I cannot take prednisone due to an allergic reaction. The Emflaza is $17,523 a month. Medicare and Medicaid cover the Emflaza. I need a new wheelchair, which will be a battle in itself.

We have to go through the appeal process multiple times. The impact of the changes to Medicaid will have a direct effect on my quality of life. I do not have access to the necessary medical equipment, supplies to maintain it, wheelchairs, and staff to maintain my independence. Losing access to Medicaid will directly affect my ability to access the life-saving drugs I need to survive!

Ultimately, it will cause my quality of life to decline or cause my death. The potential loss of Medicaid is not just a bureaucratic change; it’s a threat to my very existence”.

The next step for this Bill to become law is to go to the Senate for reconciliation.

If it passes the Senate, it will be sent back to the House for a final vote before being submitted to President Trump for his signature. Jon and I continue to hope that through this process, his needs and those of others like him will be protected.

To avoid scoliosis surgery, I need a standing wheelchair. I must stretch my back for 10 minutes every hour while I’m in my wheelchair. The new wheelchair will start at a base price of $30,000.

The customized wheelchair I have was approximately 45,000 dollars. My Mom’s employer insurance will cover some of the new wheelchair features, but not all of them. Medicare and Medicaid will need to cover what is not covered. The private insurance company initially denies coverage for the wheelchair altogether.

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{{ SHE THRIVES }} } } {{ WALKING SHETHRIVES WARRIOR SHE HUSTLES TALKS

LIKE OR RESPECTED?

BY LORI MURPHY

The Question That Changed Everything at 42 For most of my life, I wanted to be liked.

I mean, who doesn’t? We’re human. We crave connection, belonging, approval. We want to feel accepted—welcomed in the room, not pushed out of it.

But somewhere along the way, my desire to be liked started to cost me something much deeper: my voice, my peace, and my selfrespect.

It wasn’t until I turned 42 that I finally sat with the question that changed everything: “Do I want to be liked… or do I want to be respected?”

I had to look at the truth of how I’d been living—how so many of my decisions were shaped by an unconscious need to stay in good graces with others. I said yes when I wanted to say no. I kept quiet when I should have spoken up.

I avoided conflict even when it meant shrinking my own spirit to keep the peace.

I confused likability with worthiness. And that confusion led me down a long road of selfbetrayal disguised as kindness.

Here’s what I’ve learned:

You can be liked and not respected.

You can be respected and not liked.

But being both? That starts with you.

Respect is built in the moments you stand in your truth, not just when it’s easy—but especially when it’s not.

It begins with choosing yourself— your truth, your boundaries, your energy—over external approval.

3. Stop Apologizing for Your Standards You are allowed to want what you want. You’re allowed to protect your peace. You’re allowed to be too much for people who benefit from you being less.

Today, I live by a new standard.

One that honors my truth over temporary comfort. One that no longer sacrifices my peace for someone else’s opinion. And I want to share with you the same 3 shifts that helped me step out of people-pleasing and into my power: 1. Check Your Motivation When you say yes to something, pause and ask yourself: Am I doing this out of alignment—or for approval?

If the answer is the latter, give yourself permission to sit with it longer. People-pleasing often feels good in the moment, but it drains us over time.

The right people will honor your boundaries. The others? They’re just passing through.

So let me ask you…

Are you living for their approval— or your truth?

If this message stirred something in you, you’re not alone. I see you. I’ve been you. And I want to remind you that it’s never too late to choose differently.

Because the most important person who needs to like and respect you—is YOU.

2. Speak Your Truth in Real-Time The longer we stay silent, the more power we give away. Start practicing phrases like: “That doesn’t work for me,” “I need some time before I commit,” or “This is what I’m available for right now.”

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}} { RESCUE RESCUE TALES { THE {POWER OFTALES HER VISION }

WINNIE YOU ARE ENOUGH. BYMARGARET NICOLE HEROUX PHOTOS

BY NSP BY CAIN WILLIAMS I PHOTOSI BY LUCABEAR PETSTUDIO PHOTOGRAPHY

One of my golden girls is gone and my heart is shattered.

My senior rescue dog, Winnie, passed away April 14 after a long and brave battle with congestive heart failure.

Though her heart stopped beating, mine will forever be filled with love for that little peanut who so deeply touched my soul.

Winnie was part of my Golden Girls pack, three small dogs and me, all of us in various stages of aging.

city streets of Rochester. Puppy Mill Rescue Team agreed to take her so I was just holding on to her long enough to transport her to a foster home later that evening.

When I went to pick up the dog, the finder was in tears. She had bought the pup a new collar and really wanted to keep her, but knew she had too much on her plate as she had a young son and a dog. She told me how sweet the pup was and how well the dog got along

Fiona, 15, the oldest of all of us, was adopted from Rochester Animal Services in August of 2011 while I was a volunteer there. Cece, 14, was rescued from a porch in the city in 2012 after her former owner became homeless.

For ten plus years it was just the two girls and me exploring Mt. Hope Cemetery, Ellison Park and Spring Lake. They girls loved car rides too. We took numerous trips to Buffalo to visit my family. Later when my mom developed dementia and was living in a nursing home, we took weekend trips to visit her and spread some doggie love to the residents.

Then came Winnie …

On a rainy day April 5, 2022 I received a call from a local animal advocate to see if I could pick up a stray Chihuahua.

A kind woman found the little female the day before, dodging rain on the

face … damn it! …now I know I have to foster her …

So began my three year love affair with a magical little Chihuahua that taught me how to be a real caretaker with unconditional love.

I brought that big-eared dog to my house that day, put her in my fenced backyard to potty and explore. I went inside to let Fiona and Cece out so they could be all be on the same turf. They both sniffed her, walked around the backyard with her and accepted her right away .. is this the rule you should follow… nope .. but these three were are all on the same playing field .. small and pretending to be tough yet loving and sweet.

with her pitty mix. And how the dogs had both slept on her bed with her.

I quickly filled out the foster application and without waiting to get the approval, named that little love Winnie .. I truly believed she won the K9 lottery because my dogs and I were going to foster her .. in reality it was we three who won the doggie jackpot.

So, she sadly handed me the little white dog with brown markings, a mole on the side of her cheek and some of the biggest ears and eyes I’ve ever seen on a tiny dog. As I carried the cute pup to my car, she was shaking and I tried to reassure her that everything was going to be ok. I put her in my front seat, she looked out the passenger window then climbed over to my lap and kissed my

From that first day Winnie was the sweetest pup. No growling, no territory issues. Easy going and willing to take Cece’s princess personality all in stride. At first Winnie was only partially housebroken so there were a few accidents. Add it to the list of why I don’t have Persian rugs. But my dogs led by example and it didn’t take Winnie long to figure it out.

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{ RESCUE TALES } “Winnie was part of my Golden Girls pack, three small dogs and me, all of us in various stages of aging.”

Winnie’s age was estimated at about 8, but I’m sure she was older. She wasn’t microchipped or spayed. She also had no idea how to eat out of a doggie bowl. I don’t think she ever experienced homemade doggie food, whipped up in a crock pot. So it was slow going at first, she preferred her food on the floor, not in a bowl.

her gazing at me in the car, looking at me like I was the best thing since dog snacks. Many times she would pop on over to give me a kiss while I was driving.

Often I would sing Winnie, Winnie, Winnie to the tune of the O’Jays “For the Love of Money” to her while in the car or when arriving home. Silly things only a pet parent would do.

I honestly think her previous people just threw scraps of food on the floor to eat. After she was adopted by me it took her almost a year to actually eat out of a bowl, with me trying various types to get her to finally be confident to eat out of one.

Fiona and Cece also helped teach Winnie how to enjoy the great outdoors, even during the winter. Small dogs have a reputation of not indulging in the snow or wanting to go out if it’s cold.. not this crew.. that’s why sweaters and doggie coats were invented.

During our foster time, Puppy Mill Rescue Team quickly got Winnie vaccinated, then had her spayed along with a dental procedure. Chihuahuas are notorious for having bad teeth and Winnie was no exception. She ended up having just a few teeth left in that little mouth of hers but it didn’t stop her from enjoying cooked chicken and carrots, her favorite meal.

At Spring Lake Dog Park, Winnie learned how to be a leash less dog. Her interactions with other dogs were always positive and if someone got too close she’d let them know. The magic of the Golden Girls running and romping together was pure joy to witness.

When it came time to start looking for adopters, my heart and head had a battle of the wills. Three older dogs, along with two elderly cats, that’s a lot of animals in a tiny house. But there was plenty of room in my heart. Winnie just fit right in. All three of them looked like they were related and blood isn’t always thicker than water. So I officially added her to the pack by adopting her.

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Back home, Winnie claimed the back of my couch as her own special perch.

From there she could watch everything going on in the house or catch some shut eye. Sometimes she would even disappear into the couch pillows. If I was on the couch, she would crawl over and start licking my face. I nicknamed her “Kissaholic.”

My Golden Girls often shared a dog bed together, staring out the front window, ready to bark at the mail carrier or leaves blowing down the street. They also vied for the closest spot next to me in bed.

Day Trips were another favorite of The Golden Girls, myself, my partner Michael and his dog Felix enjoyed summer day trips to local dog friendly breweries and hiking trails outside of Rochester. We took out of town visits to his Aunt Dine’s property in Little Valley near Ellicottville.

Acres of woods, swimming pond, fresh air and nature. Doggie heaven. Dine’s two big dogs, Luna and Solar, happily welcomed our little pack.

At a routine vet visit in December of 2023, Winnie was diagnosed with a heart murmur. She was put on heart medicine and still was living and loving life.

During this time we met the most amazing petsitter Leslye, who not only became my dogs’ primary petsitter but a good friend. She helped me not only navigate Winnie’s health issues, but Fiona’s as well. Fiona was diagnosed with Cushing’s Disease and a heart murmur as well. Leslye offered great suggestions and sound advice.

March of 2024, suddenly one early evening Winnie had an episode where she was struggling to breathe and her lips were pale. I rushed her to the emergency vet praying she would be ok.

The prognosis wasn’t good. The heart murmur went to Congestive Heart Failure. I was told it was going to be a reoccurring problem and I might want to consider putting her down.

She was placed in an oxygen tent and given medicine to help relieve the fluid buildup in her chest.

My heart was heavy with the diagnosis.

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RESCUE TALES } } { {SHIFT+CONTROL “So, she sadly handed me the little white dog with brown markings, a mole on the side of her cheek and some of the biggest ears and eyes I’ve ever seen on a tiny dog.”

From a heart murmur to congestive heart failure in the matter of four months.

I wasn’t ready to let her go but I also didn’t want her to suffer. My mind was swirling, so I had Michael bring our pack to the vet hospital to say good bye.

After they left the hospital, I had a few minutes alone with Winnie to have a “heart to heart” talk with her. I told her through my tears much I loved her and if she was ready to go it was ok. I also told her if she wanted to fight, I would do whatever it took to give her that chance. Winnie then stood up from my lap and kissed my face. We both agreed it was not the end.

those medicines into her. Winnie took her pills like a champ.

I was told that Winnie could only do small walks .. no more running at the park. I was even gifted a doggie stroller for walks in my neighborhood. It wasn’t an easy task pushing a stroller and walking two dogs. I did it but not for long.

There is just something wonderful about walking with your dogs in the park, off leash and sniffing all the good smells of nature. I decided I’d get a pouch and carry her at the park. Winnie wasn’t a fan so that lasted about as long as the stroller.

I told the vet to do everything she could to help Winnie survive. And survive she did. She responded to the treatment she received during her overnight stay there.

I also reached out to Harper Sounds to have an echocardiogram done at the hospital which laid out exactly what we were up against.

I decided that my dogs’ lives are about sniffing, exploring and living it to the fullest. So I brought the carry pouch with me to the park but let Winnie be a dog. Romping with my dogs, dipping her feet in the creek, rolling in the grass.

I left the pouch in the car and let her be a dog.

Winnie had Stage C Congestive Heart Failure. Not the best diagnosis but one that could be controlled with various medications. I had her heart medicine compounded at an online pharmacy to make it easier to disguise in food. I bought a pill box, pill cutter and became pals with the pharmacy people at Wegmans and Walgreens, where I had her other prescriptions filled. My kitchen counter became a doggy pharmacy.

Six months after her first brush with death, I took her in for another echocardiogram to make sure her medicines were the right dosage and that her CHF hadn’t progressed. She was still stable though her coughing-honking- was much more noticeable. Her trachea was now compromised by her enlarged heart.

The vet put her on lomotil to see if it would help and it did.

Add another pill to the box…

I also learned from Leslye that tiny amounts of roast beef, liverwurst and cat food were the best ways to get all

As the holiday season approached, I debated about decorating and putting up my pink tree with the fake snow. In

all honesty, I was depressed about the presidential election and the holidays seemed joyless. It was also a-lot of work putting that tree up and it always ended up looking like it snowed in my living room.

But I put it up for the dogs. When you have elderly dogs with health issues, you can’t help thinking they may not be around for the next holiday season.

I left that pink tree with the fake snow up longer than usual.

As we celebrated the New Year, I noticed Winnie’s bright eyes were starting to get a bit cloudy and her coughing seemed to be getting worse. The medicine to help her coughing wasn’t as effective and I spent many sleepless nights comforting her. I talked to the vet and added a cough suppressant to the pill box.

I also joined a Facebook group for pet parents whose dogs were suffering from collapsing trachea. The information and advice from those who experienced what we were going through was invaluable.

So I added Trachea Soother Syrup and Throat Gold to her already long list of things she was taking and it seemed to be helping her.

What was so incredible to me was Winnie never fought me on the pills or the drops. Fiona is notorious for knowing medicine is hidden in god knows how many things I’ve tried with her. She will gladly show her teeth and try to bite me if I ever tried to open her mouth and put a pill in it. Winnie, for the most part, always took her pills, let

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RESCUE TALES } } { {SHIFT+CONTROL “Winnie was a true light in an often dark world and I loved her with all my heart and soul. How lucky am I to have something that makes saying goodbye so hard.”

me put drops in her mouth and still gave me kisses.

In February of this year Winnie started a steady decline .. a trip to Animal Intermediate Care due to her fluid buildup in her lungs .. I was prepared, almost, to put her down. I told the vet I wasn’t looking for a miracle. If she was ready to go then I must accept it. The vet suggested we see how extra dosages of furosemide would work along with some oxygen. They admitted Winnie for the day and she rallied. Once again, she bounced back and gave me kisses.

I took her home, she went back on her couch perch and did well for a few weeks.

I ordered a portable oxygen kit for her and used it on the next emergency trip to my vets due to her labored breathing.

Once again prepared to say goodbye. And once again that golden girl kissed me and made it back home.

I decided I needed to have a photo shoot of my precious pack and hired Luca Bear and Friend’s Photography. Tiffany, who owns the business, is a huge animal advocate and spends much of her time taking photos of shelter dogs to help them get adopted. So on a semi-sunny, chilly day in early March, we all met at Spring Lake Park and Tiffany worked her magic. It was bittersweet as I knew Winnie’s time was limited. Her sweet, playful side was captured in glorious photos that I will cherish forever.

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vet in East Rochester at 4 am, so tired from having no sleep due to Winnie’s severe coughing. This time I knew it was time to say goodbye. But Winnie wasn’t ready to go. She was there for most of the day and they did, again, suggest I put her down. I told them I wanted her to cross over in my home, surrounded by her Golden Girl pack.

Winnie rallied again, kissed me but I knew it would be short- lived.

hoping it would at least make her more comfortable. I debated taking her to the emergency vet but couldn’t bare the thought of her passing away in the car.

Leslye, our petsitter extraordinaire, had an oxygen tent she let me borrow for emergencies .. I remember her saying it helps but that’s not how a dog wants to live

When you experience the love of a dog and the decline of a creature you’d give your life for, you realize the strength you didn’t know you had in yourself .. taking care of a sweet soul, watching them blossom then be chronically ill is something you don’t bargain for .. I only know it made me a more patient and better human .. something with all can hope to be…

So I made an appointment for April 14 for Lap of Love to come to my house so Winnie could peacefully cross over. I sobbed on the phone to the kind woman who was scheduling the appointment.

Of course a few days before Winnie was her old self .. barking out the window going to the dog park though she tired out easily and I carried her most of the walk.

I was second guessing myself. If you have ever had to make that heart wrenching decision it literally eats you up inside.

The guilt, the dread and the counting of how many hours you have left can’t be explained until you personally experience it.

The Sunday before her scheduled euthanasia Winnie wasn’t eating much, didn’t have interest in her treats, and her Kissaholic personality seem to be fading. I spent the whole day with her telling her how much we all loved her.

In the middle of the night, she started coughing .. I put her in the oxygen tent

I told her how much I loved her, held her and knew when she didn’t kiss me, she was leaving me. She died on her own terms, peacefully, held by me and surrounded by Cece, who laid next to that oxygen tent the whole time.

I had my sweet pup cremated in her favorite sweater along with her little lampchop toy she so proudly carried all over the house. I have a shrine to Winnie on my dining room table, her ashes, collar, paw print, a framed photograph of Winnie given to me by my friend Alaina and a painting of Winnie from our petsitter Leslye. I may leave it up till Christmas.

Winnie was a true light in an often dark world and I loved her with all my heart and soul.

How lucky am I to have something that makes saying goodbye so hard.”

A. A. Milne / Winnie the Pooh

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DRIVE SMART } } } { WOMEN WHO INSPIRE { {SHIFT+CONTROL

DRIVING FUTURE YOU ARE THE ENOUGH.

BY NICOLE HEROUX WILLIAMS PHOTOS BY NSP STUDIO

BY IAN ILOVE

HOW AI IS TRANSFORMING THE AUTOMOTIVE INDUSTRY The automotive industry is undergoing one of the most profound transformations in its history—and artificial intelligence (AI) is riding shotgun. From smart factories and predictive maintenance to autonomous driving and intelligent infotainment, AI is reshaping how cars are made, how they drive, and even how we interact with them.

Smarter Manufacturing AI’s first pit stop in the automotive world was behind the scenes—in manufacturing plants. Today, AI algorithms analyze massive data streams from factory equipment to detect anomalies, predict breakdowns, and optimize workflows. Automakers like BMW and Toyota are using AI-powered robots not just for assembling parts, but also for learning and adapting to different tasks on the fly.

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they become major problems.

Brands like Tesla and GM are using machine learning models to notify drivers—and even service centers— when something needs attention. It’s not just about fixing what’s broken, but anticipating what will break.

Autonomous Vehicles: AI in the Driver’s Seat No discussion of AI in automotive is complete without mentioning self-driving cars. While full autonomy (Level 5) is still on the horizon, AI is already deeply

This has led to reduced downtime, lower costs, and higher-quality vehicles.

In some facilities, AI even schedules production runs based on market demand and supply chain variables, making the factory floor more responsive than ever.

embedded in advanced driver-assistance systems (ADAS). Lane-keeping, adaptive cruise control, automatic braking, and parking assist are all powered by AI systems interpreting sensor data in real time.

Predictive Maintenance: Prevention Over Cure Gone are the days when car maintenance was a guessing game. Modern vehicles are equipped with hundreds of sensors constantly collecting data on engine performance, tire pressure, fluid levels, and more. AI analyzes this data in real time, detecting potential issues before

Companies like Waymo, Cruise, and Tesla continue to push boundaries, training AI models on millions of miles of driving data to improve decision-making in complex environments. The challenge?

Ensuring safety, reliability, and ethical behavior in edge cases where human intuition still plays a vital role.

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Enhanced In-Car Experiences AI isn’t just about performance—it’s also redefining comfort and convenience.

Voice assistants like Mercedes-Benz’s MBUX or Amazon Alexa integrated into Ford vehicles allow for natural, hands-free control. AI personalizes everything from seat position to climate control, learning the driver’s preferences over time.

Navigation systems now incorporate predictive traffic data, rerouting you dynamically for the fastest or safest route. AI even powers entertainment recommendations and driver fatigue detection, enhancing both enjoyment and safety.

The Road Ahead The integration of AI into the automotive industry isn’t without its speed bumps.

Questions around data privacy, cybersecurity, and regulatory frameworks remain unresolved. And while AI offers powerful tools, human oversight and ethical guardrails are critical to ensuring these technologies serve everyone fairly.

Still, one thing is clear: the road ahead is being paved with data, and AI is in the fast lane.

Whether you’re a gearhead, a technophile, or just someone dreaming of a smarter commute, keep your eyes on the horizon. The cars of tomorrow won’t just be machines—they’ll be intelligent companions, co-pilots, and maybe even chauffeurs.

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HOLISTIC HOME STYLING YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS

BY CHELSEA BOE BY NSP STUDIO

FIND BALANCE IN YOUR HOME

BY LOOKING AT THE BIGGER PICTURE

is immense in itself without taking into account the organizational management a home requires.

Styling with perspective The immediate environment plays an immense role in quality of life. It’s practical to eat healthy in an organized kitchen stocked with nutritious foods.

It’s easy to relax for a few minutes when with a dedicated sitting space and hobbies in reach. This means the process of creating a gorgeous, functional home is worth all of the time, energy, and resources that go into it. Quality of life is impacted by the way a home functions.

Creating a holistic home A functional home must be designed with the people who inhabit the space in mind. Their personal style, habits, rituals, and lifestyles deeply influence the needs of the home. The mental load of implementing this structure

The problem with a narrow view Many elements of a space can be targeted individually; organization, interior style, and cleaning…. but curating a home is a soulful process where organization, function, flow, decor, & feel all work together.

If we simply treat symptoms of the home, like it’s composed of different sections, rather than looking at the home as a whole… the setup will not last. From organizers to house cleaners to interior stylists, each person targets a symptom of the home. If we don’t factor in the routines, personal capacity, mental health, & individual goals of the people who actually live there when creating a design, it won’t last.

In order for a home to truly run well, every element has to work together in harmony. The labor of organization, cleaning routines, and styling a home

a space: ● Map out the traffic of a home Only place furniture, baskets, or decor in places with minimal flow of traffic.

Having to hunch or squeeze in your own home is always, always a no. ● Identify Hot Spots Select which spaces in the home are the MOST utilized. For some it is outdoor spaces, living rooms, playrooms, or utility rooms. Ensure these are set up for easy organization and clean up. ● Take note of barriers Check each space for anything that prevents the homeowner from thriving at maximum capacity. Are organization containers too heavy, too high up, hard to access? Mitigate each of those issues to ensure it’s easy to keep a space functional.

far surpasses the day to day labor of keeping a home.

In order to style a space that lasts, the design must encompass all things in a holistic way. To put it simply, a home must be looked at from a bigger perspective. The logistic setup of a space has to flow and really, really work.

Here are a few ways to consider the people in the home when designing

More than just decor style and color preferences goes into styling a house that stays a home and won’t feel like a storage unit or drop zone.

Once function is optimized, it is time to think about personal style.

How to get personal Personal style goes a little bit past preferred decor trends because every selection a person makes for their home creates a feeling. The feeling they have as they organize, the feeling they have as they get ready, and the feeling they have when they leave their space or arrive back home. Mostly, they have to know themselves enough to identify how they need to feel, and create a home that ROCHESTER WOMAN ONLINE :: MAY/JUNE EDITION 2025

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“This means the process of creating a gorgeous, functional home is worth all of the time, energy, and resources that go into it. Quality of life is impacted by the way a home functions.” need to feel, and create a home that encourages it. Many feel comfortable in a space that feels like home, with heirloom wooden furniture and hand me down curtains. Others need things to feel luxurious and minimalist, so choosing light elegant pieces for every space maximizes that calm feeling.

Identify what makes the homeowner feel most relaxed and design around that. Ultimately, spending intentional time with the vision for the space guides each selection.

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and individual capacity is the secret behind curating a space that stays styled, organized, and clean. What matters is that the home inspires the people who reside in it to keep it stocked and wellrun, so the goal of designing a space is to create something the homeowners want to nurture.

Styling from a big picture perspective, the goal is to create homes that are easy to nurture, that feel personalized, and create a sense of pride. Strive to build a home that feels fun to take care of rather than a home that feels like work.

Every home decor selection contributes

to the idea that home is the center of life, the hub of our greatest experiences.

It’s always okay to be thoughtful about decor selections, elevating even the smallest items, and choosing every item in a home with intentionality.

Everything falls in line when a home is made to enjoy.

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{ LIVING A WANTED LIFE }

THE BEGINNING

BY KATRINA GRADY

There was nothing wrong with my life. In fact, I had it “pretty good”, although far from perfect.

I had great friends, children I was proud to parent, a community I contributed to, and days that, on the surface, looked fulfilling. Yet, they just felt full. I didn’t suddenly have a midlife crisis, and it wasn’t hormones wreaking havoc. It was quieter than that. A restlessness that arrived during the in-between moments. A question that echoed not through my calendar, but through my soul: “Is this all there is? This hamster wheel of merely getting through the day?”

I wasn’t unhappy. But I wasn’t feeling particularly carefree either.

Like so many women I know, I spent decades doing what was expected. I was good at showing up for everyone else—my kids, my family & friends, our community... I was reliable, kind, competent. I was asked to participate, be social, and contribute. I did, and I didn’t mind at all. I typically enjoyed myself.

fatigue from saying “yes” too many times, even when I didn’t really feel like it. What I did know was that I couldn’t keep going through the motions. I didn’t want to live the rest of my life just floating along on other people’s whims.

I didn’t need an epiphany or a “lifealtering” event. I needed intention.

I needed to live my life. Now, not years down the road.

Finding A Wanted Life So, I began discovering all the things I would need to live what I now call “a Wanted Life.” To me, this isn’t a life where I have everything figured out or have all kinds of material things. And it’s definitely not about regretting the life I have lived or the people I have had in it. It’s a life where I’m actually conscious of what I want and living in ways that bring me towards that life.

I do that by knowing how I want to feel.

However, I had never stopped to ask what I actually wanted. And when I finally did, I didn’t know the answer, and that wasn’t what I was expecting to hear.

What Lies Ahead Through this monthly column, I want to invite you into that journey with me. It’s not perfect and It’s not always easy. But it is a real way to find what truly makes you feel all the ways you want to.

Getting Off the Hamster Wheel and INTO the Journey As I approached 50, something shifted.

Maybe it was the realization that I had lived more years than I likely had ahead. It could have been the looking empty nest. Maybe it was the

Each month, I’ll share pieces of my story—my struggles, my small triumphs, the tools that have helped me move forward (even when I wasn’t sure where “forward” was). Some months will be more informational, with practical exercises or reflections.

Others will be full of stories or inspiration I have discovered along the way. I will be vulnerable and honest; and I hope I can inspire you to do the same.

This is not a column about “success.”

It’s about becoming.

It’s about creating a life you feel connected to, even if you’re just starting that process at 35, 55, or 75.

It’s For All of Us, Together I want this to be a conversation. A community. A place where we can all breathe freely and lightly, share our truths, and cheer each other on. I’ll be asking some heart-centered questions — not to interrogate you, but to invite you into deeper connection with your own life, and to be a part of the change I hope we can all be in living wanted lives.

This month, I leave you with the same question I asked myself a few years ago: “What do you want your life to feel like?”

Don’t worry about the logistics yet.

Just sit with the feeling. Let it rise.

Let it swirl around you.

Know you’re not alone. I’m here, and so are many, many others feeling the same way.

Let’s start living lives we actually want – and FEEL the life that is meant for us.

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APE+CANARY CORNER CORNER } {{ APE+CANARY

SUMMER PROOF BEAUTY YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS PHOTOS BY NSP STUDIO

BY A+CI TEAM

Summer is all about sun, swimming, and savoring the outdoors—but let’s be real, it’s not always so kind to our hair and skin. From pool chemicals to harsh UV rays, your summer beauty routine needs a serious upgrade to stay fresh, healthy, and radiant. We believe in looking good while staying protected, and we’re here to share expert tips to help you beat the summer beauty blues.

Your Hair + The Pool: What You Need to Know Blondes turning green? Dry, knotted ends? Yep, we’ve seen it all.

Chlorinated pools and salt water are some of the biggest culprits behind summer hair damage— especially for color-treated hair. Blonde shades are particularly vulnerable, often taking on a greenish tint due to the oxidized copper found in pool water. Meanwhile, harsh chemicals strip the hair of its natural oils, leading to brittle strands, frizz, and dreaded split ends.

Our Summer Hair Survival Tip: Before diving into the pool, coat your hair with a leave-in conditioner or a deep conditioner. This protective layer creates a barrier between your strands and the harsh chemicals.

Bonus points if you tie your hair up in a braid or a bun—this reduces tangling and limits your hair’s exposure to water altogether. If you’re planning on taking a dip, consider investing in a swimmer’s shampoo or clarifying treatment to use weekly, and always rinse your hair with clean water immediately after swimming.

Sunlight Isn’t Just Tough on Skin—It Affects Hair, Too It’s not just pool water causing trouble.

That strong summer sun? It can actually bleach your natural color over time and degrade hair proteins, especially if you’re rocking a trendy half-updo or a sectioned style that exposes your scalp.

Sun-Protection Strategy for Hair: • Opt for hats! A wide-brimmed straw hat or a chic baseball cap can shield your scalp and strands.

• Look for styling products with UV filters to add an extra layer of protection.

• Keep hair tied up in protective styles to limit sun exposure and reduce friction with clothing or towels.

• When styling, go easy on the heat tools—you’re already facing heat from the sun, so give your strands a break from hot tools to avoid double damage.

Scalp Health Is Skin Health One thing people often forget during summer? Your scalp is skin, too.

Sectioned styles, ponytails, and buns can leave portions of the scalp exposed, and trust us—sunburn on your scalp is no fun. Not only is it painful, but it can also lead to flaking, peeling, and long-term sensitivity.

Pro Tip: Use a spray-on sunscreen designed for the scalp or dab a lightweight SPF lotion along your hairline and part.

If you’re planning to be outdoors for a long stretch, wear a hat or stick to shaded areas as much as possible.

Sunscreen, Shade, and Smart Skincare Your summer skincare mantra should be: SPF, shade, and hydration.

We recommend using a broad-spectrum SPF of at least 30 on your face every day, even if it’s overcast.

Reapply every 2 hours when you’re in direct sun, and more often if you’re swimming or sweating. Don’t forget your ears, the back of your neck, and the tops of your feet—yes, they burn too.

When possible, check the daily UV index. If it’s above 7, aim to stay out of direct sun between 10 AM and 4 PM when rays are strongest. Grab a wide-brimmed hat, hang in the shade, or use an umbrella at the beach or pool for added protection.

Shower Smarter: Post-Sun + Pool Recovery After a day in the sun or pool, your skin and hair both need a detox. Rinse off thoroughly in a cool-tolukewarm shower to remove sunscreen, salt, chlorine, and sweat. Use a gentle sulfate-free cleanser on your face and body, and follow up with a hydrating moisturizer while your skin is still slightly damp to lock in hydration.

For hair, consider using a clarifying shampoo once a week to remove buildup, followed by a nourishing mask or deep conditioner to restore moisture. Leavein products like detanglers or hydrating sprays are great for maintaining softness and shine throughout the week.

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{ APE+CANARY CORNER } “After a day in the sun or pool, your skin and hair both need a detox. Rinse off thoroughly in a cool-tolukewarm shower to remove sunscreen, salt, chlorine, and sweat.”

Final Touches: Stay Hydrated + Listen to Your Body Don’t underestimate the power of internal care during summer. Drinking plenty of water supports skin elasticity, improves glow, and helps flush out toxins that can build up from sun exposure and environmental stress.

If your skin feels tight or looks red, or if your hair feels brittle or extra dry, those are signs to scale back your time in the 256

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elements and dial up the protection.

summer beauty game strong.

Visit Ape + Canary for a Summer Refresh Whether you’re prepping for vacation or recovering from a little too much sun, our team at Ape + Canary Salon + Spa is here to help your hair and skin look and feel their best. Come in for a deep-conditioning treatment, a skin-soothing facial, or stock up on pro-approved products that’ll keep your

Book your appointment today and treat yourself to the care you and your summer deserve.

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{ MANIFESTING YOUR TRUE PURPOSE } { SHIFT+CONTROL }

UTILIZING YOUR CREATIVITY; A BALM FOR HEALING

BY LISA WAGNER

Nurturers like myself, may struggle to make sense of today’s political climate and the challenges it presents. We are left with a deep desire to contribute to solutions. Creativity—through art, music, and food—serves as a healing balm for ourselves and those around us, offering hope and a powerful means to combat darkness. It allows us to harness our strengths to create positive change in the world. Creativity manifests in many forms—cooking, art, writing, music, photography—and can positively influence our healing and help us navigate chaotic times.

My husband and I recently watched a Netflix movie called “Nonna’s,” which filled me with nostalgia for my childhood visits to Great Grandma Sue’s house for Sunday sauce, laughter, and family time.

Grandma Sue made everyone feel loved through her cooking, warm hugs, and cheek pinches. Entering her home was a communal experience where family and food were everything. The aroma of her dishes wafted down the street, a testament to the love she infused into every meal. She would create dishes based on what she found at the market, knowing exactly what we would enjoy, despite the language barrier. I’m grateful that my mom continued this tradition, passing down both the recipes and the love they represented.

In “Nonna’s,” Vince Vaughn’s character grapples with the loss of his mother and Nonna, highlighting that the film is about more than just food; it’s about the meaning it brings to life. His journey to understand this connection reveals his purpose and joy, rooted in love.

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This resonated with me, as I reflect on my own brief time with my greatgrandmother, who passed away when I was seven, and my grandmother, who died when my mom was just 12. The void of their absence was difficult to comprehend as a child, and I still feel a deep sadness around their loss. When we live and create from a place of love, we profoundly impact each other’s lives, fostering a sense of safety, love, and the ability to express our gifts. We are meant to serve others in ways that uplift them, and that is incredibly powerful.

Reflecting on childhood, which moments made you feel loved and celebrated? For me, time spent with my great-grandmother and Italian relatives highlighted what truly matters.

Preparing a beautiful meal for my family creates lasting memories, providing them with a sense of safety and love.

My great uncle Nick exemplified this by bringing homemade wine, cheeses, and cured meats, turning Grandma Sue’s dining room table into a feast of joy and laughter (which may have been fueled by the copious wine consumption)—was his way of showing love for family.

I learned to cook at seven when my mom was sick, and my dad needed help feeding my siblings. He patiently taught me simple recipes, allowing me to make mistakes, like an unforgettable overly salted crab meat casserole. These moments with my dad, along with my Great Grandma Sue’s influence on using food for healing, inspired me to cook well and bond with my family through special meals for birthdays and celebrations. It was also a way to help

soothe my children, husband or parents when they were ill or had a difficult day.

It became my way of expressing my love and devotion to them and also a way to show my gratitude for their presence in my life. By doing for them through the lens of love allowed me to begin my own healing journey and a new sense of self-love that I hadn’t experienced since early childhood. It helped save my heart.

“Food is hope, food is dignity, food is empathy.” Chef José Andrés Chef José Andrés emphasizes the transformative power of food and shared meals, stating, “Food is hope, food is dignity, food is empathy.” When we gather to enjoy a meal, our hearts soften, allowing us to share stories, cultivate curiosity, and foster compassion. This moment encourages us to slow down, breathe, and be fully present. It doesn’t matter if the food or setting is simple or extravagant; what matters is that it comes from a place of loving kindness.

In doing so, we honor each other and create space for healing, ultimately seeing one another with grace and mercy; through the eyes of love.The phrase “breaking bread” has biblical origins, as Jesus shared bread with his disciples to symbolize sacrifice and the covenant between God and humanity. It reflects the idea that peace can be achieved by sitting in fellowship, fostering kindness and love to overcome misunderstandings between adversaries.

Creativity extends beyond food; it encompasses anything made with a giving heart. My best friend, Tracie always makes me a birthday and Christmas gift

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{ A WOMAN’S PERSPECTIVE } { MANIFESTING YOUR TRUE PURPOSE } “Through art, they build a supportive community, exemplifying compassion as they help each other through challenges in life and painting.”

using her endless talents. They are my favorite presents every year. My other amazing friend, Tina also exemplifies this by creating art weekly for loved ones, expecting nothing in return but wanting to share the love she receives.

Her beautiful, vulnerable notes express her soul, and I am profoundly grateful to be among those who receive them. Their generosity inspires me to improve myself and share that gift with others, reinforcing the sacred connection art provides, much like my great-grandmother’s cooking did.

“Art is the triumph over chaos.” John Cheever Teaching my art students continually amazes me; they teach me as much as I teach them. Through art, they build a supportive community, exemplifying compassion as they help each other

through challenges in life and painting.

Witnessing them uplift one another while creating beauty is a profound gift.

They generously share their gifts, much like Tracie and Tina and my other art friends have done for me. In our creative process, we come together to support and uplift one another, discovering the healing power of creativity. Watching my two-and-a-half-year-old granddaughter create art without expectation reminds me to embrace the joy of mark-making and to let things unfold naturally, finding pride in her playful scribbles.

Today’s challenges of our current political climate can often feel overwhelming, especially for those of us who are empathetic and have nurturing hearts.

Yet, through the transformative power of creativity—whether it be in the kitchen, through art, or in shared moments—

we can foster healing and connection not only within ourselves but also in our communities. The cherished memories of family gatherings, the lessons learned from loved ones, and the acts of kindness we extend to one another serve as reminders of what truly matters: love, compassion, and the bonds that unite us. As we navigate the complexities of life, let us embrace our creative expressions as a means to uplift each other, cultivate joy, and create spaces of safety and understanding. By living in our light, we honor the legacy of those who came before us and continue to weave a tapestry of love and connection that transcends generations. In this way, we can find hope and purpose, turning our struggles into a collective journey of healing and growth.

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THE POWER OF YOUR BREATH

BY MEG TOBIN

Welcome back to Breathing Space, a monthly column where we slow down, reconnect with our bodies, and build a personal toolbox for resilience.

I’m Meg, LMHC—a body-centered psychotherapist, retreat leader, and end-of-life doula—and I’m so glad you’re here.

Last time, we explored the power of grounding and how it helps bring us back into the present when anxiety or overwhelm pulls us away. This month, we’re tuning in to one of the most accessible and transformative tools we have that serve a similar purpose: the breath.

breathing can activate a state of alert (or the sympathetic nervous system), whereas deep, slow breathing can shift our body into a state of calm (or activate the parasympathetic nervous system).

There are many breathwork exercise, each with different patterns and slightly different effects. The 4-7-8 breathing exercise that we will look at today is rooted in a pranayama breathing exercise practiced during yoga for relaxation. It was popularized

Breathwork is a practice of intentionally changing your breathing pattern to support your emotional and physical well-being.

by Dr. Andrew Weil as a simple, structured way to reduce stress and anxiety.

What’s powerful about the breath is that it’s both automatic and something we can consciously influence. The breath is connected to the automatic nervous system, which governs our body’s involuntary functions—like heart rate, digestion, and the stress response. By changing how we breathe, we can influence our bodies’ responses.

For instance, short, rapid, and shallow

This technique can help you calm down in times of anxiety, internal tension, and upsetting situations. You can practice this before a meeting, a big speech, while stuck in traffic, or during an argument to recenter yourself. But like most tools for regulation, it’s most effective when practiced regularly. For best results, try integrating it into your day twice—

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4-7-8 Breathing Exercise The 4-7-8 breathing exercise is a short and simple breathing technique that boils down to three steps: 1. Inhale through your nose for 4 counts.

2. Hold your breath for 7 counts.

3. Exhale through your mouth for 8 counts.

To tap into the full potential benefits of this exercise, there’s a little bit more to the practice. But before we begin, it’s important to note that you may experience a little bit of lightheadedness or shortness of breath as you learn to breathe more slowly. The speed of the breath or cycle does not matter; it’s about keeping the ratio of the breath as 4-7-8. So, go at a pace that feels right for your skill level.

What is Breathwork & Why Does It Matter?

When we are anxious, we tend to take rapid, shallow breaths— fueling even more anxiety. We may feel like we’re losing our breath or notice that we’re shaky, unfocused, or disconnected.

Our thoughts might race, and our bodies feel unsettled.

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maybe once in the morning and once in the evening.

Step 1: Position. Technically you can perform this practice in any position, such as lying down, sitting up, standing, or resting. While learning this practice, it is recommended that you sit or stand with your back straight.

Step 2: Preparation. Then gently place the tip of your tongue behind your upper teeth. You will keep your tongue here for the entire exercise.

It may feel awkward at first, so you can try pursing your lips when you

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{ { BREATHING SPACE} } SHIFT+CONTROL ““Breathing in, I calm body and mind. Breathing out, I smile. Dwelling in the present moment I know this is the only moment.””

exhale until this technique feels comfortable to you.

Step 3: Preparation. Now exhale completely through your mouth and make a wooshing noise—whoooosh.

Step 4: Breathwork. Close your mouth and inhale through your nose for a count of 4. Remember the pacing does not matter so long as you keep steady with your counts for a consistent ratio.

Step 5: Breathwork. Hold your breath for a count of 7.

Step 6: Breathwork. Then exhale through your mouth for account of 8, making an audible woosh like you did in Step 3. You should feel as though all the air has left your lungs.

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Step 7: Repeat. This is considered one breath cycle. Complete steps 4-6 three more times for a total of 4 breath cycles.

Reflect. What did you notice from this exercise? How does your body feel? What do you notice in your mind?

This practice takes about 2 minutes to complete.

Pause & Breathe You can’t breathe in the past or the future—only in the here-and-now. Your breath is your anchor to this moment.

It is always with you, so leverage it to bring yourself back to the present moment whenever you feel detached, anxious, tense, or stressed. I will leave you with this quote from Thich Nhat Hanh:“Breathing in, I calm body and mind. Breathing out, I smile. Dwelling in the present moment I know this is the only moment.”

What does it do to your brain-body?

This exercise brings our awareness to our breath, which is normally an automatic response. The slow and intentional nature of breathwork helps you shift your thoughts from the worries of the past or future to the present moment with your breath. It helps regulate the fight-or-flight response when you feel stressed and bring your body into a state of deep relaxation. Specific breathing patterns that have you hold your breath can also allow your body to replenish its oxygen.

What shifts when you slow your breath?

Send me a note at meg@therapycny.com!

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HEALTHYWOMAN WOMAN }} {{ HEALTHY

THE SHAPE JOURNEY CONTINUES: THE NEXT CHAPTER!

BY CHRISTINE PIACENTINO

Previously, I shared the reasons and details of my shape-reclaim weight loss journey.

I’m thrilled to report that my journey to reclaim my shape is still in progress, and my daily progress keeps me motivated!

This month, I’ll delve into what aids me in sustaining my journey. It’s not devoid of challenges. My husband’s lack of self-control often leads him to buy ice cream, Italian ices, chocolate, chips, and other snacks not on my approved food list. It almost feels like he’s trying to hinder my progress. But I’ve discovered some simple substitutes.

Ice cream is replaced with frozen fruit, like mixed berries and Chobani Zero yogurt. Wine is replaced with sparkling water with lemon or lime.

Lime with sparkling water mimics a Gin and Tonic without the Gin. This is particularly useful when socializing and everyone else is drinking.

The program uses food preparation once a week.

That’s great for most people; however, if the food is pre-prepped, my husband eats it.

Some things that have worked for me:  I never go to the grocery store hungry.  I usually have plenty of protein on hand, so I can make extra when I cook dinner. All meats are lean meat (Chicken Breast, 95% lean hamburger.  I have plenty of vegetables on hand for snacking and making salads.  I always have frozen haddock, salmon,

and shrimp on hand. I also have plenty of tuna fish on hand.  My practitioner recommended Wegman’s chicken breakfast sausages; they have many flavors. I usually have a couple of packages in the freezer.  I make smoothie packs to keep in the freezer. I combine a baggie with spinach, cucumber, berries, and apple slices. I can add water and blend.

meals I will prepare each night. I usually have plenty of cottage cheese, eggs, yogurt, salad ingredients, and fruit, so breakfast and lunch are straightforward.

It all depends on my morning meeting schedule.  Eating the same meal daily can lead to monotony, making it challenging to stick to the program. That’s why I strive to keep things interesting and varied. The Shape Recipe website offers many recipes to keep meals exciting and diverse. https:// shapereclaimed.com/ shape-recipes/  Getting too complicated with Meals. I tend to keep things simple. Proteins and vegetables.

The Shape Recipe website has lots of recipes. https:// shapereclaimed.com/ shape-recipes/

 I use broth as a substitute for oil when cooking on the stove or steaming vegetables. You can also freeze broth in ice cube trays for single-serving use.  I stock my pantry with plenty of spices and seasonings, and make my seasoning mixes so the food doesn’t get boring.

Some common errors in using this program are  Not planning can be a common pitfall.

Although I don’t prepare meals ahead of time, I clearly know the shape-friendly

An unexpected benefit of this program is its meal selection freedom. When Jon is awake each morning, we decide what to have for dinner. Jon has the liberty to choose anything for his other meals, but due to his health issues, he has agreed to have the shape-approved dinner, which is healthier and anti-inflammatory. We both enjoy watching cooking shows and experimenting with different foods, making our meal planning enjoyable and collaborative.

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{ { HEALTHY WOMAN }} SHIFT+CONTROL “This month, I’ll delve into what aids me in sustaining my journey. It’s not devoid of challenges.”

and baked goods made with regular flour and sugar. My husband recently brought home a party-sized bag of Hershey’s chocolate kisses. It was a stressful week. I had one. I didn’t like the taste. I was surprised that my taste had changed so much that sugar wasn’t as tasty as it had been. I didn’t want another candy. I have lost 25 pounds. It’s working!!!

If you are overweight and feeling sluggish, and nothing you try works. I recommend contacting Dr. Kelly Lisciandro (https:// www.drkellyalisciandrodo. com/) and discussing how Shape Reclaim can help you.

• 1 tsp lemon zest • Salt and pepper to taste Bowl • 4 cups romaine lettuce • 1 1/2 pounds cherry tomatoes, halved • 1/2 cup sliced cucumbers • 1/2 cup red onion slices

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5. In a skillet, heat some olive oil over medium-high heat.

7. Remove from the pan, and let cool.

8. Once cool, cut into bitesized pieces. Just let it cool, or all the juice will run out.

Greek Chicken Bowl with Tzatziki Sauce - Serves 4 • 2 pounds boneless, skinless chicken breasts • 1/4 cup olive oil • 2 Tbs garlic minced • 1/3 cup fresh lemon juice • 1 Tbs red wine vinegar • 1 Tbs dried oregano

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4. Drain the chicken from the marinade, discarding the marinade.

6. Add chicken when it is hot, and cook, flipping partway through. Cook approximately 3-4 minutes per side.

Cooking time depends on the thickness and size of the chicken. Cook until the internal temperature is 165 degrees.

Jon loves Greek-style food.

So he was thrilled when I found a shape-approved recipe for Greek Chicken with Tzatziki Sauce.

Tzatziki Sauce • 1 cup plain Greek yogurt • 1 English cucumber finely diced • 1 Tbs minced garlic, adjust to garlic preference • 1/2 Tbs dill weed or 1 Tbs fresh dill chopped fine • 1 1/2 tsp fresh lemon juice

3. Massage to ensure chicken is fully covered and marinate for at least 20 minutes, up to 12 hours.

9. Make tzatziki sauce by combining the Greek yogurt, cucumber, garlic, dill weed, lemon juice, and lemon zest in a small bowl; season with salt and pepper.

Instructions 1. Add olive oil, garlic, lemon juice, red wine vinegar, oregano, Greek yogurt, and salt and pepper in a large plastic zip bag. Massage to mix.

2. Add chicken to the bag.

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IN BALANCE }} {{ LIFE SHIFT+CONTROL

AN EASEFUL APPROACH TO PRENATAL DISCOMFORTS

BY KAITLYN VITTOZZI

Congratulations on your pregnancy!

Whether it was a surprise or something you worked arduously for, you are here. As a Certified Yoga Therapist, I have seen a few women who feel fantastic during their pregnancy, and also – as in any transition period – there can be some surprises. What follows is a list of common discomforts during pregnancy and some yoga interventions. However, if something feels off, do check with your doctor or midwife first. I look at yoga therapy as the space to fill the cracks when Western medicine might not have an immediate answer.

As far as yoga postures are concerned, move slowly into postures so you aren’t overdoing it or feeling pain. Even if you are an experienced yoga practitioner, you have relaxin running through your body which makes it easy to overstretch. Also for anything that says reclined, if you are in any discomfort at all lying on your back, elevate your spine at an angle with a yoga bolster or sturdy couch cushion. A great acupuncturist, pelvic floor physical therapist or prenatal chiropractor can also be a great help during your pregnancy. This is also by no means an extensive list, if you are experiencing something uncomfortable physically, mentally or emotionally that is totally normal during this period. Do not hesitate to seek out the help you need to nurture yourself and your baby right now.

1. Low Back – Practice neutral spine with neutral Si (sacroiliac) joints that aren’t tilted or off-center. This

also means that you aren’t rounded forward or back bending. For example, stand at a wall, heels a few inches away from the wall with the back of your head, your upper back and your glutes against the wall. Try to maintain this neutral curve in your spine as you move through your days when possible. You can also move away from the wall and reach your hands back behind you to open up the chest while still maintaining that neutral curve. (ex. If you do yoga- think standing locust). You can practice chair pose at wall with a yoga block or Pilates ball between your thighs, move between a very gentle back bend and neutral spine; squeeze the block while mobilizing your outer thighs, not just groins. Additionally, do stretch the deep back line of fascia (connective tissue), particularly your calves and hamstrings.

2. Leg cramps – Practice stretching as well as inverting the legs (like putting your legs up the wall or on the arms of your couch so you aren’t weight bearing on them). Some gentle movement like walking also helps.

3. Nausea/Dizziness – Unlike above, avoid inversions. Practice reclined hero pose (propping your hips up on yoga blocks or blankets if needed), or reclined bound angle with blocks under your thighs.

4. Tight Skin – Practice lightly oiling the skin and making gentle strokes on your skin toward your heart. can also find a quiet place to practice some sounding exercises hum the sound of a lower case “e” to yourself and

enjoy the vibration.

5. Swelling – Again trying practicing inversions of the legs, you can also use ice packs on your ankles. Ask a seasoned practitioner Ayurvedic practitioner who has can read your organs first about burdock root and if it might be of help to you.

6. Constipation – While we often think of constipation as dietary related, it can also be due to stress – so try to keep yourself as calm and regulated as possible. You can try some restorative yoga, squatting (which also helps prep for labor) and very gentle open twists. For example, sit cross legged on the floor and place your hand on an exercise ball. Gently roll the ball left and right to feel some gentle twisting in your trunk.

7. Fatigue – Be sure you are eating plenty of nutrients, and taking time to slow down and enjoy your food.

Try gentle walking and restorative or therapeutic yoga.

8. Sacrotuberous ligament – There is a lot of talk around squatting and opening the hips while pregnant to ease birth, but if you are feeling pelvic pain you might need to do the opposite by keeping your legs in neutral rather than keeping them extra wide. Try hero pose with your legs in neutral (not internally or externally rotated), under your legs and between your knees and thighs as much as you need so there’s no pain the pose. As I mentioned above, I also like to sit up on a yoga block in hero pose.

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{ SHIFT+CONTROL LIFE IN BALANCE } “Congratulations on your pregnancy! Whether it was a surprise or something you worked arduously for, you are here.”

9. Fear/Anxiety – Of course talk to a perinatal provider (checkout Kindred Connection or Postpartum Support International if you can’t find one).

You can also practice grounding postures and breath techniques. Try this on: take a big inhale and picture it going down through the crown of your head, and exhaling it out the soles of your feet. Repeat for a minute or more. Also try sitting on the floor, and some self-foot massage – you can of course make your partner rub your 280

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feet too. Light body oiling might also be the self-love touch that you need.

10. SI Joint – SI joints are those little dimples in your low back. Often we start hiking one hip or the other up while we are sitting or standing.

Practice leveling the pelvis and leveling the hips so right isn’t higher or lower than left. If you want to add more on, try standing up (mountain pose) with levels hips and squeezing a yoga block or Pilates ball between

your thighs. You can also try some goddess squats in this position or belting your hips with a maternity band or yoga belt.

Need a little more one-on-one attention or someone to really get into the ins and out of these poses with you? Visit PenfieldYogaTherapy.com to schedule a free phone consultation.

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