Process for Sales Advisor to follow the Monthly Marketing Commitment

• Rockhaven Sales Advisor will check IHMS and Lotvue daily by logging into the websites and verifying their community information to be accurate available spec inventory, ratified contracts, unratified contracts, base and total pricing, lot premiums, etc.…

• Rockhaven Sales Advisor to check local events in the Community area for the purpose of participating when City/County or local business have community functions or town festivities.

• Rockhaven Sales Advisor to check with local Chamber of Commerce and learn of opportunities to promote the Rockhaven Community.

• Every Saturday and Sunday, Rockhaven Sales Advisor will verify that our Weekend Directional Signage is in place, per the Directional Map. Every Saturday morning before noon, if signs are missing, the Sales advisor will email signage map with missing or damaged signs circled on the map, to Kristen Dentler and copy VP Sales/Sales Manager. Sales Advisor may also call sign vendor to visit and install missing sign (s). Sales advisor will circle the missing signs and send via email to the sign vendor no later than noon.

• Rockhaven Sales Advisor will weekly confirm all Off-site Signage is in place, with correct information and is erected in good condition is not leaning and is easily visible to oncoming traffic. If the sign needs to be addressed for any reason, Sales Advisor will email Kristen Dentler immediately requesting attention to the sign (s).

• Rockhaven Sales Advisor will consider joining the HBA and SMC to get involved with our Industry events in the Metro Atlanta area.

• Rockhaven Sales Advisor, during explanation of the Rockhaven contract paperwork, will explain our Warranty program, provide the Warranty information link at execution of the Rockhaven contract, and then remind the future homeowners of the Warranty program prior to final walk of their home before closing occurs.

• Rockhaven Sales Advisor will create and maintain a 90-day calendar for Marketing Community event planning. Events such as CE Courses, Holiday Events, Homeowner/Referral events, Realtor & Office events, Grand Opening, final opportunities, and new phase events.

• Rockhaven Sales Advisor acknowledges that Rockhaven will, from time to time, have the Sales Advisor professionally shopped. These shops will be used to review how the Sales Advisor interacts with our prospects and to improve our Sales process with all customers we encounter at the community.

Process for Community Opening and Closing Checklist

Who is responsible: The Sales Advisor

What is the Goal: To ensure the Opening and Closing of each Rockhaven Community is properly followed.

How will we achieve this: The Sales Advisor will use the attached checklist and review at the opening and closing of the Rockhaven Community each day.

Why is this important: To insure that our communities are open during posted hours and that each community is consistent in our presentation to the prospect and realtor communities.

Process for Community Opening and Closing Checklist

Reminder: Rockhaven Sales Advisor needs to arrive no later than 15 minutes prior to sales center operating hours. Summer hours: 11am-6pm Monday- Saturday (Begins Daylight savings) and 1:00-6pm on Sunday; Winter hours: 10am-5pm Monday- Saturday and 1:00-5:00pm on Sunday

Opening Checklist

• Arrive no later than 15 minutes prior to sales center operating hours

• Blow up 3 balloons and install on community entry sign

• Blow up 2 balloons must be installed on interior sales center ID sign in front of the model home.

• Walk the entire community and pick up any and all trash outside of the community.

• Walk all inventory to ensure show ready for the day

• Check all community signage to include entrance, lot signs and interior directional should be straight and accurate

• Sales Office:

• Clean fingerprints and smudges from door to sales center.

• Make sure all trash bins are emptied and trash is disposed in community construction dumpster

• Ensure that all desk area and tables are clean and free from paperwork

• Model Home:

• Turn on all model home lights, including closets, lamps and replace any burnt out bulbs (any light bulb that are not easily accessible, request the project manager to change them)

• Set thermostats: Winter at 70°, Summer at 72°

• Make sure floors are clean and clean with swifter if needed

• Make sure refrigerator is neat and clean (no personal food or drinks are allowed except those placed in the bottom drawer of the refrigerator)

• Check all kitchen and bathroom cabinets and drawers to ensure they are clean neat and orderly. This includes the kitchen pantry where no items or collaterals are to be stored.

• Ensure all blinds are slightly tilted up.

• Fluff all pillows and tighten up all bed linens

• Make sure all knick-knack décor items in appropriate places.

• Ensure all toilet lids are down.

• Check that toilet paper, hand towels, and soap are stocked and available for use

Process for Community Opening and Closing Checklist

• Model homes are to be cleaned by the cleaners on Thursday or Friday of each week. If not cleaned please email Sales Manager, VP of Construction and VP of Operations.

• Collaterals:

• Take collaterals out of the after-hours box upon arrival

• Make sure registration cards and pens are easily accessible

• Check collaterals for accuracy

• Order more collaterals when down to 15 packets

Closing Checklist:

• Closing of model home should start no more than one minute after the stated closing hour

• Turn off all interior model lights except for front porch lights and one lamp per floor on front of home

• Place 10 flyers into the after-hours info box (if the community does not have a one page summary flyer, place 10 packets to include #1 cover sheet, #2 builder story, #3 site plan, #4 inventory price sheet stapled together)

• Cut all ribbons and balloons off of community entry sign and model ID sign

• Check all model home doors and windows to ensure they are locked and set alarm before leaving

• Check all completed inventory home to ensure lights are turned off and doors are locked

Process for Neighborhood Lot Sign Homesite Placement

Who is responsible: The Sales Advisors

What is the Goal: To ensure that Rockhaven Community signage is in place and looks organized for our prospect, vendor, and realtor communities.

How will we achieve this: The Sales Advisor will follow the attached template for placing signage on town home or single family homes within each community.

Why is this important: To show consistency in our Rockhaven presentation and to present an organized and clean picture for our prospects, vendors, and realtor community. This will also help our brand awareness in the community to generate traffic & sales.

Process for Neighborhood Lot Sign Homesite Placement

Town Homes

• Town homes should have a brand consistent window sign which identifies the lot/homesite number.

• Window Sign should be placed in the window closest to the front door and in the bottom right hand corner of the upper window sash.

• Where appropriate and allowed, a single- or double-sided lot sign on a T-Stand to be placed in front yard or planting bed closest to front door. (Make them all look the same)

Single Family Detached Homes

• A double or single sided lot sign should be placed approx. 5’ – 7’ from back of curb and centered on the front of the home.

• Single sided signs are to be used in cul-de-sacs or locations where traffic does not or cannot come from either direction. When using a single sided sign, it simply faces straight to the street.

• Double sided signs should be used where traffic can pass from either direction.

Model Signage

• Model Home and/or Agent on Duty signs should be placed closest to the street for greatest visibility. Again, if traffic passes from both directions use a double-sided sign. Otherwise, a single sided sign is sufficient. TWO BALLOONS should be attached to these signs each day upon opening.

• If using an A-Frame sign, it should be placed in a location for greatest visibility. This to should have TWO BALLOONS attached.

Lots Under Construction

• Once we begin construction on any lot/home site we need to maintain clean and presentable signage. Once we have our gravel pad in place and silt fence up, our lot/home site sign need to be placed as follows.

Process for Neighborhood Lot Sign Homesite Placement

• Placement – Opposite, front corner of gravel pad. Sign to be placed between the curb and the silt fence.

• This placement is best for keeping the signs out of the way of construction activity yet, maintaining the highest visibility for our customers and trades.

Under Contract Stickers

• Under Contract stickers are to be strategically on the sign.

Side Notes

• Neat, Clean, and properly placed signage is a team effort. This is the responsibility of each community team to ensure we look our very best.

• If you recognize a dirty sign, clean it or replace it.

Process for Completing Competitive Market Analysis

Who is responsible: Sales Advisor

What is the Goal: To ensure we are aware of any community/builder that is considered competition to our product and offering in all Rockhaven Communities (including inside our own community builders building on vacant developed lots that we do not own).

How will we achieve this: Each Monday by end of Business, every Community Sales Advisor is to update their CMA with the most current pricing, features, product, incentives, amenities, and previous week’s sales for comparison.

Why is this important: To keep Rockhaven at the best possible market position relative to any builder/neighborhood competing for our buyers.

Process for Completing Competitive Market Analysis

• Sales Advisor to update CMA each and every Monday saving the CMA as a new CMA with the date for each Monday and the Community name. Use current template of the CMA attached.

• Update to include plans, features, pricing, incentives, amenities, hoa fees, and promotions in the weekly update.

• Sales Advisor is to run searches (5-10 mile radius) in FMLS/Gamls also to see if there are any new communities showing up close to our communities that could be vying for our buyers.

• Sales Advisor will visit the competition community and visually inspect the competitor inventory available and pending, as well as closed to confirm what is showing in FMLS/Gamls and from competitor Sales team. (This includes the our community we build in sometimes rogue builders build on scattered vacant lots within our communities we must keep information on these builders).

• Sales Advisor Team should also, while visiting competitor, count home with blinds, private residence signs to confirm homes sold in community.

• Once information for each competitor is updated, Sales Advisor then confirms information is correct on graph for each competitor list prices and adjusted pricing.

• Sales Advisor then updates the previous weekly sales on the comp Sales tab on cma template attached.

Process for Contract and Addendum Submission and Execution

Who is responsible: Sales Advisor

What is the Goal: To ensure Sales Advisor is submitting paperwork consistently and to the procedure we have outlined for approval and execution.

How will we achieve this: By following the steps outlined on the next page, we are establishing the same process for each community to follow for all contract documents.

Why is this important: To keep our contract acceptance and distribution process consistent within all communities and to give our corporate office the most efficient review process for execution of these contract documents.

Process for Contract and Addendum Submission and Execution

Sales Advisor write all sales contracts. After obtaining documents within 1 hour of Purchaser signing contract, Sales Advisor will send three separate files of the 1) Contract, 2) Pre-qualification, and 3) copy of the Earnest Money Deposit to the email distribution list - contractoffers@rockhavenga.com. DO NOT INCLUDE THE EV DOCS IN THIS EMAIL.

When submitting contract documents, please use the following formats in the subject line of the email (all caps for the type of document):

CONTRACT/ Name of Community/Lot #___/Buyer’s Last Name

In the body of the email the following should be outlined with answers when sending in a contract for review:

Please find the contract attached for the above referenced property. Terms are as follows:

Contract _#__ of _#__ before $_____ price increase

Previous Base Price:

Base Price with Increase (if applicable):

Base Price Increase Entered in IHMS by SA: Yes/No

Seller Paid Closing Cost Addendum Included – Yes/No

Preferred Lender – Yes/No

Move-in Package Included – Yes/No

Co-op Agent – Yes/No

Prequalification Letter Included – Yes/No

Earnest Money Received – Yes/No**due within 48 hours of Buyer sign date

Design Center Appt. – Date and Time

Any Special Issues:

Closing Date:

Lender: Name, Phone, Email

Purchasing Manager will review contract margin and after it is approved, the sales contract will be loaded into DocuSign for Seller’s signature. If contract is not approved, Sales Manager will send back a counter-offer to Sales Advisors

Process for Contract and Addendum Submission and Execution

After sales contract is signed by the Seller, an executed contract AND COPY OF THE TRANSMITTAL will be emailed to Sales Advisors to distribute to the email address: signedcontracts@rockhavenga.com with the subject line: “Executed contract /Community name/ lot /Buyer Name” within 48 hours of binding agreement date. Send executed contract docs in separate files: 1) executed contract, 2) receipt of earnest money transmittal, 3) 2-10 acknowledgement of receipt form, & 4) HOA acknowledgement of receipt form. Also, PLEASE INCLUDE THE EV DOCS IN THIS EMAIL. Sales Advisor will then upload documents into IHMS.

The below questions must be outlined and answered in the body of the email:

• Community Name -

• Lot Number -

• Is the buyer making selections at the Design Center -

• What is the Date of the Design Center Appointment -

• Has the buyer signed their Exterior Colors -

• What is the anticipated Close Date -

• How has Earnest Money been given to the Rockhaven Homes Office – (no Y/N answers)

• Was earnest money wired to closing attorney?

• Lender -

Earnest Money Procedure:

All earnest money deposits must be sent through earnnest.com.

Please type in the Earnest Money Document.

Wired Monies: Sales Advisor will send an email to signedcontracts@rockhavenga.com of any earnest money checks and wire transmittals being wired directly to Rockhaven Homes right away, do not delay, and include a copy of the Transmittal Form for all earnest monies. If a Sales Advisor has given wire instructions to a homebuyer – the Sales Advisor needs to send the transmittal at the same time to signedcontracts@rockhavenga.com.

Process for Contract and Addendum Submission and Execution

All Additional Addendums.

Sales Advisors are to email all needed signed addendums to VP Sales for approval. Once approved, VP Sales will send addendums to be executed to contractoffers@rockhavenga.com.

Subject line to be:

ADDENDUM 00__/Community Name/Lot#___/Buyer’s Last Name/Brief Description of Addendum i.e., Closing Date; Design Center; etc.

After signed addendums are returned, Sales Advisors are to distribute to the email address: signedcontracts@rockhavenga.com & upload docs into IHMS.

Earnest Money Deposits for Buyers Using Outside Lenders:

All earnest money deposits for buyers using Outside Lenders is $30,000 to be paid at the time of Contract and cannot be split in separate payments. We take a higher risk with Outside Lenders, there is a potential for the closing to be delayed, which ultimately impacts the timeframe in which you are paid. Buyers must sign the Outside Lender Addendum as well.

Please use the following verbiage in a separate Addendum:

All parties agree the that as a result of the Buyer(s) using an Outside Lender, the earnest money deposit is $30,000, does not receive an incentive, and in the event the Buyer does not close on the scheduled date given by the Seller, the Seller at that time will charge the Buyer a non-refundable fee of $250 per day for each day the home does not close. All other terms and conditions will remain the same.

Binding Agreement Termination Submittal Process:

To submit a T & R for signature, please email contractoffers@rockhavenga.com with the subject line: “Termination /Community name/ Lot /Buyer Name”.

Process for Uploading Addenda to IHMS

Who is responsible: The Sales Advisor is responsible for uploading Addenda to IHMS.

What is the Goal: To ensure that the binding documentation for each Agreement is uploaded to IHMS so other Department Members can access them.

How will we achieve this: The Sales Advisor will receive the Binding document, then upload the document in IHMS.

Why is this important: To provide the correct documentation and Contract information for all parties included in the managing the sale and closing the home.