Process for Sales Advisor to follow the Monthly Marketing Commitment

Competition

• Rockhaven Homes Sales Advisor to create a weekly competition report (CMA) and save in Teams Folder under community by each Monday end of business. Must use the Rockhaven Homes Competition Form. Each week the CMA will be saved with a new Monday date for the added information to be added and then saved on Teams. Expectation is to have all previous CMAs available to review if necessary. Sales Advisor is not to write over and resave a CMA.

• Rockhaven Homes Sales Advisor to have a thorough understanding of the Community CMA and how they rank to the competition. This includes features advantages or disadvantages with Rockhaven and our competition. Sales Advisor is to confirm information given by competitor each week by counting finished closed homes and current active new homes at the community while visiting in person. Incentives given by competition need to be confirmed as 100% accurate before placing on CMA.

• Pull sold homes each month for the represented community’s competition and contact co-op on each sale. Determine if they know about represented community and determine why they chose to purchase elsewhere. Create a CO-OP FAN!

• Visit the on-site agents in your competition communities every week. Educate them about your Rockhaven Homes’ community if the competition can sell outside their neighborhood. Rockhaven Sales Advisor to create a reciprocal relationship with other New Home Agents in your area.

E-Marketing

Rockhaven Sales Advisor is to create weekly mass marketing eblasts through Lasso. These eblasts can include – general community information, special community incentives and community events. Each Sunday by 8:00 pm, Sales Advisor will submit to VP Sales/Sales Manager their schedule for the upcoming week of 2 eblasts to be sent out to organically generate new leads for their community. 1 eblast will be sent out to prospects for their community, and 1 eblast will be sent out to realtors for the community or by zip code for the area of our community.

• Rockhaven Sales Advisor must review the prospect eblast and Realtor eblast to ensure all information is correct once it is approved. Rockhaven Marketing Director will then distribute the prospect/Realtor eblast every week using PURA (ANHD-Atlanta New Homes Directory) and Engel & Voelker database.

• Rockhaven Sales Advisor will use the step-by-step instructions for eblasts located in Rocknet/lasso documents/lasso guide for Sales Advisors this has been set up by Kristen Dentler.

• Rockhaven Sales Advisor will review their community landing page on Mondays and Fridays to confirm all information is correct to include driving directions, map location, phone number, available homes, etc.…

• Rockhaven Sales Advisor will confirm pricing of homes on their community page are accurate and match FMLS/GaMLS/Lotvue/ & IHMS. This must be confirmed weekly.

• Rockhaven Sales Advisor will promote their community and homes in FMLS/GaMLS with Open Houses, Caravans, and verify pricing is 100% accurate at all times as well as the home listing status (active, under contract, etc.…). Once home is clean on exterior and interior, beyond Drywall, Sales Advisor may use actual photos for listing pictures. Sales Advisor must review these pics weekly to replace with new, more updated pics, as the home changes.

Process for Sales Advisor to follow the Monthly Marketing Commitment

Social Media (Facebook Posts, Blogs, Instagram Posts and Pinterest)

• Confirm that Rockhaven Marketing Director is creating and posting one post per month on each social media platform.

• Once a week do a social media Video reel ex. Facebook Live, Instagram, etc...

Every week, Sales Advisor will send to Rockhaven Homes VP Sales/Sales Manager their 4 social media posts (1 a video reel) for the upcoming week. These are required weekly and may include any of the following:

• Open house posting every week on Thursday or Friday.

• Promotional flyer for community, home, or event for community.

• 30 second Facebook live video of a unique feature in our homes at community, or of our amenity for community

• Promotional flyer for financing with Preferred Lender and our community.

• Home of The Month Post – 1st week of every month.

• Each Sales Advisor will become an expert in ChatGPT and use it (at least) 3 times a week for use in listings for mls, community information for our website, and even information for our social media posts. Sales Advisors should also regularly (weekly):

• Create caravans posting weekly every Tuesday.

• Like, share and comment on every Rockhaven Homes post as they are posted with your Sphere of influence and networking groups (Facebook, Instagram, Pinterest, & Houzz). This will help to brand Rockhaven and your community.

• Engage, comment, and like on your community’s local social platforms daily. These social media platforms contacts are to include local businesses, Chamber of Commerce, your community city, and government pages and the top 20 sales agents in your area.

Community Marketing

• Rockhaven Sales Advisor to pick “Home of the Week” to promote in community flyers approved by Marketing Director, as well as in FMLS/Gamls and even social media.

• Rockhaven Sales Advisor is to arrive at the community no later than 15 minutes before posted office hours. Sales Advisor is to unlock model home, per the opening and closing checklist and get office ready for business. Sales Advisor is to drive community to check on community appearance at entrance, inventory, streets, and model home to insure community is looking its best.

• Rockhaven Sales Advisor to partner with Preferred Lenders to generate Community Flyer again to promote in community flyers, FMLS/Gamls, social media.

• Rockhaven Sales Advisor to visit community Schools (Elementary, Middle, High) to know more about each and their impact in the local community. Rockhaven Sales Advisor should join the school’s Facebook page or social media groups to be able to know what is going on in the school district and community.

• Rockhaven Sales Advisor will daily input all Traffic into LASSO, New and Be backs, revise all N Ratings for leads as either A, B, or C designation. Further, Sales advisor will regularly input historical information about each prospect into LASSO under prospect regarding every visit and phone call had with the prospect. This should be entered under the History Tab in LASSO.