John Reinwald

“Humanizing your social media efforts helps humanize your brand, which in turn fosters community, customer loyalty and, ultimately, growth. “ My career began in outside sales (B2B and B2C) on a local level focusing on acquiring strategic real estate partnerships using technology as a way to differentiate myself. That dedication to technology led to my current position, becoming a champion within the organization to influence innovation using social media to engage more effectively with our customers. I now use some of the key characteristics of building an innovative social media program, such as openness, listening, education, creativity, and leadership to develop and implement a social strategy that inspire’s customer-facing employees and managers to effectively engage with clients to create more one-on-one sales opportunities for First American Title.