How to Combine Awareness, Consideration, and Conversion Ads into a Successful Facebook Strategy Presented by:
Dennis Yu Design Š Social Media Examiner
Facebook content multiplication engine
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Digital Plumbing Checklist
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ACC funnel
• You are a sequential story teller
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ACC funnel
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ACC funnel
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ACC funnel
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ACC funnel
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Components to a WHY video
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Components to a WHY video
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Components to a WHY video
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3X3 Grid Video
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3X3 Grid Video
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• Dennis Yu’s 3x3 Video Grid
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3X3 Grid Video
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Topic Wheel
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Topic Wheel • The WHAT is the productive/ Service that is the focal point of the Topic Wheel
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Topic Wheel • The middle layer is your HOW, which is your topics that encompass the different “WHY” stories.
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Topic Wheel • The outer layer is the WHY, which consists of a series of "WHY" stories.
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Topic Wheel Use answerthepublic.com or look at type-ahead search results.
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Topic Wheel
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Topic Wheel
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Topic Wheel
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Caleb Guilliam’s Topic Wheel
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Matthew Januszek’s Topic Wheel
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Omni-Channel
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Omni-Channel
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Omni-Channel
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Repurposing Content
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Repurposing Content
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Repurposing Content
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Ted McGrath
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Brian Solis
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Escape Fitness
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Matthew Januszek
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TiVo
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Omni Channel
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Omni Channel
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Omni Channel
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Creative Considerations for Direct Response - best practices for mobile-first creative • Video Creation Toolkit – new tool that enables video creation from still assets • Building a Manual Product Catalog - necessary for Collection Ad Format • Improve your Facebook targeting by leveraging all of the FB targeting options • Custom Audiences • Lookalike Audiences • Facebook Native Audiences • Free Facebook Training via Blueprint - https://www.facebook.com/blueprint • Hiring ads on Facebook - https://www.facebook.com/business/pages/post-job • Reach applicants in your local market through boosting https://www.facebook.com/business/help/135546850296973?ref=fbb_jobs 69
• For creative inspiration and sharing of mocks on devices https://www.facebook.com/ads/creativehub • Facebook Marketplace information https://www.facebook.com/marketplace/learn-more/business/ecommerce • Store Visit Methodology Information: 1. Store visits - https://www.facebook.com/business/help/176164682883378 2. How we calculate store visits https://www.facebook.com/business/help/1150627594978290 3. Understanding measurement https://www.facebook.com/business/help/561829764004039 • Offline Conversion: 1. About Facebook Offline Conversions 2. Getting Started 3. Uploading offline data • Retail Playbook Resource Guide – overview all our ad formats and objectives • great document to train employees or as a reference guide
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