Toms Shoes Headquarters

Toms Shoe Store

NoLita, New York City

Blake Mycoskie, founder of Toms Shoes, is interested in a building that will allow the various parts of the shoe business to work in a cohesive fashion. The design of the building is not only to be used to establish a specific brand identity, but to embrace the spirit of Blake’s vision. The site, located at the corner of Bowery Street and Prince Street, is connected to SoHo, New York City’s trendiest area. SoHo contains fashion’s most important names, and many fine examples of exhibition architecture. Toms Shoes will not only be an addition to the area’s commercial sector, but it will ultimately show New York City its true colors.

Prince Street

Bowery Street

Bowery Street

Prince Street

Since 2006, TOMS shoes has given away over

1,000,000

how the one for one works...

$ Step 1: Shoes are purchased

Argentina

Ethiopia

Step 2: Shoes are then manufactured in three distinct factories after the purchases are made

Step 4: The shoes are unloaded and packed into trucks and vans where they will be distrubuted to the drop off location

China

Step 3: After the shoes are made, they are shipped to the various drop off locations

Step 5: The shoes are distributed to children in need

cations

lo drop off

1. United States 2. Haiti 3. Guatemala 4. El Salvador 5. Nicaragua 6. Honduras 7. Peru 8. Argentina 9. Mali 10. Niger 11. Ethiopia 12. Uganda 13. Malawi 14. Zambia 15. South Africa 16. Armenia 17. Cambodia 18. China 19. Mongolia

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TOMS shoes can resemble a network since it functions like one; when you buy one pair of shoes, another pair is given out to a child in need. To incorporate that element into the design, the building’s structure would function as a network as well.

F.C. Barcelona (offense)

network?

Soccer, like TOMS shoes, is always evolving. No play is ever alike, and the momentum can change in any instant. In soccer, the network exists between the players, their movement, the way they shift in time, and the movement of the ball, which drives the play. The concept for the design of the structure was derived from a scoring play between F.C. Barcelona and U.D. Almeria in an official La Liga game (the Spanish soccer league).

The play is broken into 5 segments, and in those segments, the players begin to shift and intertwine within time as the play evolves. The structure created is strictly based on the network and relationship between the players on the play. Each point on the structure represents a player captured in time.

U.D. Almeria (defense)

first shot rebounds off goalie

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goal!

4/5 1

345

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offense (F.C. Barcelona) defense (U.D. Almeria) movement of ball *The play is broken down into 5 segments. They are all labeled numerically.

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In model form, the height of the pin depicts the segment; the lowest pin signifies the first segment, and the highest pin signifies the last segment. The movement of each player on either side is broken down into 5 segments and connected by a string; the intertwining of the players creates a network in time, which in turn transforms into the structure of the building, which in turn gets worked and modified over a period of time to the fit the parameters of the building and to create ample space and an experience for those who use it.

Certain parts of the play are used to mold the initial form of the structure. In three dimensional form, one can view the intertwining and change in height. Moments like these are taken and inserted into the design.

Street level

red: passion, desire, excitement,

energy, strength, intensity, power.........

roof The design and production studios contain images of products, company sayings, and dropoffs to motivate those involved in the process to create unique pieces for consumers and children in need.

level 3

A small portion of the production studio, located towards the end of the first level, can be viewed publicly.

Consumers can then catch a glimpse of what the design process is about and how products are made.

level 2

level 1

ground floor

Bowery Street drop off

ns locatio

1. United States 2. Haiti 3. Guatemala 4. El Salvador 5. Nicaragua 6. Honduras 7. Peru 8. Argentina 9. Mali 10. Niger 11. Ethiopia 12. Uganda 13. Malawi 14. Zambia 15. South Africa 16. Armenia 17. Cambodia 18. China 19. Mongolia

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sub-level 1

North Section

Red is used throughout the building, as it is a color that symbolizes a numerous amount of emotions that sum up what Toms is about: excitement, energy, passion, desire, strength, power, etc.

The amphitheatre contains various screens that allow the consumer to customize and select products. The demands then get sent to the design and production studios to be processed.

Prince Street The sub-level contains images dropoffs made in recent years. and educates consumers on company is about and how the they’ve created works.

of several It reminds what the movement

West Section

seating areas

shelves

*seats, shelves, and tables are lined up according to the given angles formed on each of the building’s levels.

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Sub Level 1. Retail/Showroom 2. Storage 3. Bathroom 4. Fitting Room 5. Storage

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Ground Floor 1. Lobby 2. Retail/Showroom 3. Amphitheatre

Level 1 1. Amphitheatre 2. Production Studio (public) 3. Employee Lounge

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2 2

Level 2

Level 3

1. Production Studio 2. Design Studio

1. Cafeteria 2. Executive Offices

Roof Level (Garden)

The panels on the facade allow for instances where slits of light penetrate through the building. They function to limit the amount of direct light in order to make both the shopping and working experience comfortable, since this part of the building receives the most light throughout the day.

Bowery Street

North Elevation

There are instances on the West facade that have larger openings; they allow for indirect light to enter in both the retail levels and the workplace. This large opening only receives direct light in the early part of the morning.

Prince Street

West Elevation

“She explained that those 4 boys were her sons, and for the past year, her sons had been sharing a single pair of shoes.

Her oldest son had been walking to school, coming home, giving his shoes to his brother, and he had to wait until Thursday to go to school again. Now all of her sons could go to school every day and they get to walk there together.�

-Blake Mycoskie