Predicting this year’s Predicting this year’s upcoming trends upcoming trends
OUR TIME IS NOW OUR TIME IS NOW Review on this Review on this season’s best shows season’s best shows
MY 2025 IN’S: Individuality and Functionality FASHION VERSED:
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Analyzing Writing Techniques in Fashion Journalism
TOKYO LUXURY: A Look Into Louis Vuitton’s Flagship Store Ginza Namiki-dori
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16 RUNWAY REVIEW: “Ralph Lauren in the Hamptons”
21 UNRAVELING THE THREADS:
Just how Iconic are Chanel Handbags?
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Hi there Reader! I’m Jordan Grace Waroff, author & editor-inchief of J’adore Glamour & Wear. I’ve had such a great time writing each and every piece, and I hope you enjoy my fashion journalism debut!
FASHION VERSED:
ANALYZING WRITING TECHNIQUES IN FASHION JOURNALISM
ashion journalism plays an influential role within the Fashion Industry, as it serves as written media for society to stay informed and educated on everything fashion related. While topics of fashion journalism can range from factual data released by trend forecasters to opinions of designer’s latest runway collections, it is important to look at the writing style. Fashion journalism utilizes unique techniques that shape how readers view, process, and react to pieces of writing. Two techniques that I find to be the best at engaging readers and creating memorable messages would be the use of rhetorical questions and positive language within fashion journalism.
I enjoy Harper’s Bazaar, so I chose to analyze some articles from their website. The first one I came across caught my eye with a rhetorical question: ‘Is This How We’ll Dress in 2025?’ As I clicked on the article, I saw that the article was not actually titled this, but instead “10 Things That Will Be Trending in 2025, According to Bazaar Editors”. It was written by Tara Gonzalez, and includes a list of designers, items, aesthetics, and ideals that are prospected to be trending during the next 12 months. While the article’s rhetorical hook on Bazaar’s main page drew me in, the article included a couple rhetorical questions as well, such as “The new year is here and the trends that will define 2025 are far from fully formed, but that doesn't mean it isn't fun to try and guess what this year has in store for us. What will we be wearing in the coming months?,” (Gonzalez) and “With fashion's simultaneous obsession with sportswear and prep, I’ve been seeing varsity jackets all over the place. And you know what these jackets usually feature? Patches. Patches in the form of varsity letters, logos, and the like.” (Gonzalez).
I find the use of rhetorical questions in fashion journalism to be the perfect technique to draw the reader in. By asking questions within an article, it makes the reader ask the question themselves and really ponder the topic. Rhetorical questions serve as the perfect technique for enhancing reader engagement, as it has them consider an idea they possibly have not explored. I believe this writing technique is effective, as it worked on me The question of ‘Is This How We’ll
I chose another article to analyze from Harper’s Bazaar, titled, “15 Best Matching Workout Sets for Pilates, Boxing, and More.” My New Years Resolution is to be more active, so I was intrigued to know what authors Cortne Bonilla and Elly Leavitt found to be the best of the best! The article itself was great, as it listed many matching set options with pros, cons, sizes, colors, and reviewers’/Bazaar editors’ opinions. I also found the use of positive language within the article to be very beneficial. The entire article had a fun and cheerful outlook, so I picked a few examples: “Look good while you ’ re breaking a sweat,” “This tank is great if you want to feel secure while you work out... The matching leggings…
you’ll love if you ' re a pilates or yoga devotee.,” and “perfect choice for days you want your workout look to also feel fashion-forward” (Bonilla, Leavitt). Positive language can be transformative, not only to a piece of fashion journalism, but to the readers’ own psyche. It visualizes the topic to the audience in a way that feels upbeat, optimistic, and bright. By including positive language, the reader embraces the idea of how, in this case, these recommended matching sets can bring positive feelings and experiences. The writing technique of positive language creates vivid imagery. For example, as I read the article, I visualized myself in each of the sets, working out and living the positive experiences described in the article. Positive language is an effective fashion journalism technique, as it worked on me! Plus, creating a positive association for a product allows for more engaged, happy readers (and hopefully happy consumers, who will be even happier that you introduced the product to them). Overall, positive language is a great writing technique for engaging readers and creating memorable messages. These two techniques are frequently utilized by fashion journalists to engage the audience through a memorable message. They bring life and excitement to articles and allow for readers to enjoy fashion journalism even more. By using writing techniques such as rhetorical questions and positive languages in fashion-related articles, the author is bound to grab readers’ attention and keep them engaged.
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hen predicting up and coming fashion trends for 2025, we must remember not to solely rely on existing fashion for the answers. Yes, fashion takes inspiration from itself, but it also gains inspiration and generates innovative ideas based on the world around us. It is crucial to analyze the current state of society, technology, and the environment to truly get an understanding of where fashion will take us in 2025. By doing this, I can confidently say that 2025 is bound to be the year of accepting our own individuality and utilizing products that will improve quality of life.
Color
It is important to first consider color. The Pantone Color of the Year is titled “Mocha Mousse”, and is a warm, brown shade. This selection indicates that this year will be one of thoughtful indulgence. The color has a sense of sophistication, yet unpretentious. It is earthy, refined, simple, and comforting. These harmonious feelings of contentment are bound to transfer over to the fashion world and inspire our direction towards a world of easy living and originality. “I enjoy the neutrality of the color,” shares Kassandra, a Junior studying Public Health. “It can be dressed up or dressed down, depending on the occasion... Definitely a warm, comforting color!”
Fabric
Examining fabrics is next up in the trend prediction. While doing research, I did not find a specific textile to be the 2025 focus. However, sustainability and innovation have proven itself to be this year ’ s priority! Over the past years, textiles and material quality has tanked. Fabrics are basically plastic, which has led to quicker wear and tear, leading to overconsumption just to make up for the lack of quality. Fae, a Senior studying Biology commented that, “I love wearing basic pieces, but nothing is more annoying than when it falls apart after a couple wears. I just want clothes that will last.” 2025 is the year we put an end to this cycle. Product durability will take precedence in many corporations, as consumers are embracing core essentials as their wardrobe staples. So, because of this demand for basic pieces, consumers also want these pieces to last! These classic fits and styles are timeless, so consumers are expecting the fabric quality to last throughout the seasons. Fabric quality control includes the whole construction of the garment, to the thread, seams, and textiles. It also involves material testing, such as analyzing the fabric’s strength, shrinkage, pilling, color, lightfastness, and overall finishes. For example, Lacoste in France is implementing durability standards in its textile product categories by introducing a product durability protocol, which will include testing and data collection. So, the brands that begin to prioritize their quality will surely see an increase in consumer popularity.
“SO,ISAY FLAUNT YOUROWN AESTHETIC, ANDWEAR WHAT MAKESYOU FEEL GOOD!”
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Aesthetics/Qualities/Styles
Factoring in current aesthetics, qualities, and styles is last on the trend report. There are two main ‘themes’ I came across during my research that I want to highlight; The first one being individuality. I was scrolling on WGSN looking for a report to tell me what this year ’ s ‘look’ will be, but I could not find anything! I would find reports that informed me about many assorted styles and aesthetics that would appear, but never just one. So, because of this, I believe society will begin to embrace their own personal style. Elle, a Sophomore studying F.I.T.S., told me that, “It’s too hard to keep track with all the trends, I just wear what makes me feel confident. I think that is the trend we should focus on. ” Staying up to date with trends has become so hard nowadays, especially with social media. Trendy fads seem to pop up on TikTok and Instagram every week or so, and it has become too much for the average consumer to keep up with. So, I say flaunt your own aesthetic, and wear what makes you feel good! The second ‘theme’ I wanted to share was functionality. Based off my research, consumers seem to be searching for not only clothing, accessories, and shoes, but items that will also improve their quality of life. They are expecting companies to cater to their needs, or else they will move onto to another brand who will. It is time for the Fashion Industry to level up and create products that offer services,
Conclusion
as the intersection between clothes and functionality is intertwining. I asked Raegan, a Junior studying Elementary Education if she owned anything that would be considered ‘functional fashion’: “Yes! I actually have an Oura Ring! It tracks my sleep, fitness, stress levels, and overall health, plus its super cute and discreet too, which I love.” Another example of functional fashion from WGSN includes trousers from Neil Vernon that have an adjustable hem (with various lengths too!) and an adjustable elastic waistband, so that the wearer can choose their pant length and waist size. Overall, consumers are expecting products to be tailored to their needs rather than s 5 e t al advancements, and environmental considerations. The future of fashion is not just about what is trending, but about useful product innovation and unique self-expression. Embracing individuality and prioritizing functionality is what I would consider my ‘2025 In’s’, and I hope you do too!
TO KY
OLUX URY:
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LOOK
INTO LOUIS VUITTON’S FLAGSHIP STORE GINZA NAMIKIDORI
Luxury fashion is not just ab t b clothes, shoes, or jewelry encapsulates the store’s atmosphere, which is cruci extravagant experience of shopping. Flagship stores pl role in supporting a brand’ not only with their prod customer service, bu architecture and interior d well. Specific design elem utilized to invoke certain and feelings, overall lead shopping experience c perfection. An excellent ex the importance of architecture is Louis Vuitto flagship store: Ginza Namiki
Architectural Features
Louis Vuitton has owned a sevenstory boutique on the corner of the Ginza District in Tokyo for over forty years. It was recently renovated and refurbished in 2021, and the full process took about three years! The architects to thank for the incredible building are Jun Aoki and Peter Marino. The store’s exterior looks identical to rippling water, engulfing each wall. Jun Aoki said he was inspired by, “Sazanami (Ripples), a 1932 Japanese-style painting by Heihachiro Fukuda, which depicts with graphic simplicity a shimmering water surface, as well the music of Claude Debussy,” (Demetriou, 2021). This ‘pillar of water’ effect was achieved by layering the three dimensional curved surfaces with panes of dichroic glass. The thoughtful and creative idea of ‘flowing water’ allows the surrounding atmosphere to play off the building’s architecture. Nearby sights and colors reflect off L.V.’s Ginza Namiki-dori, adding to the structure’s unique and electric design. The branding of the L.V. monogram and ‘Louis Vuitton’ name on the building is subtle but still noticeable, so the grand boutique can gain brand recognition without the use of obnoxious signage.
Interior Design
The inside of Louis Vuitton’s Tokyo flagship store is just as beautiful as its glass exterior. The water theme is not limited to the outside of Ginza Namikidori, as it continues on into the interior design. The lighting is a mix of warm, interior lights, with some sections of moving, deep blue lightning, meant to mimic an underwater seascape. Gigantic jellyfish displays hang over the first level of the store. Peter Marino explained his design choices for the interior by sharing that, “The entire interior architecture was designed with fluidity in mind – from the unfurling staircase of sculptured oak and glass visible through to the street, to the circulation of the store itself... This project was designed during some of the darkest times of Coronavirus. It was productive to work with orange, yellow, and gold –joyous, happy, cheerful and bright colors,” (Demetriou, 2021). Fun fact about this incredible seven story building: the first four floors are dedicated to retail, while the upper level floors feature two private salons for VIPs, L.V.’s own restaurant Le Café V, and their own chocolate brand Le Chocolat V! 6
“IT IS EVIDENT THAT LOUIS VUITTON PRIORITIZES TECHNOLOGY, INNOVATION, QUALITY, AND CREATIVE EXPRESSION THROUGH THE BOUTIQUE’S ARCHITECTURE AND INTERIOR DESIGN”
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The layout is open and airy, making it easy for customers to navigate throughout different sections of the store. The use of textured walls, wooden accents, and neutral tones (with pops of color), creates a warm, relaxing environment for customers to shop in. Seating, art, and displays have a modern interior style, with playful twists of unique shapes, colors, and textures.
Connection to Brand
Identity To some, it may seem that the physical appearance of a store has no effect on customers, or on the brand’s image itself. This is completely untrue, as specific design elements are directly tied to Louis Vuitton’s identity and core values. The creative and technical thought, time and effort put into the seven story boutique truly shows the care Louis Vuitton has for its stores. They choose the ‘best of the best’ architects,
to create fully functioning pieces of art, disguised as flagship stores. It is evident that Louis Vuitton prioritizes technology, innovation, quality, and creative expression through the boutique’s architecture and interior design. When the brand exudes this energy, the consumers can feel it. In the carefully crafted furniture and rare art pieces, to the breathtaking glass exterior, it is easy for consumers to appreciate the dedication Louis Vuitton has put into Tokyo’s flagship store. It is vital to consider the location of L.V. Ginza Namiki-dori. Placed right in Tokyo’s most prestigious shopping districts, the store simultaneously fits in yet stands out. The sleek, modern elements line up with other Tokyo architecture, but of course, it is hard not to catch eyes with the fluid, water-like walls scaling and surrounding the entire building.
Conclusion
Louis Vuitton’s Tokyo flagship store represents how architecture can elevate a brand’s core identity, as well as create an unforgettable experience for their customers. Ginza Namikidori merges innovative design with traditional craftsmanship, and it serves as an architectural and retail destination for many. The blend of fashion and urban design that L.V. Tokyo holds is a true example of the vital role that architecture and interior design play in shaping luxury brand narratives. 14
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RunwayReview:
“RALPH LAUREN IN THE HAMPTONS”
Ralph Lauren is one of America’s most successful and iconic designers, and on September 5th, 2024, he proved himself once again. Lauren’s Spring 2025 runway show was held at the Khalily Stables in Bridgehampton, New York, creating the perfect, Hampton-Esque atmosphere to show off his remarkable work. The proximity to the ocean, along with the wideopen skies, perfectly captured the brand’s essence. The equestrian aesthetic of the estate was perfect for the show’s theme and for Ralph Lauren’s overall image. The runway itself was transformed from a grassy paddock to a stunning stage, and as the show went on, horses grazed in the background; you could not have asked for anything more perfect! His collection, titled "Ralph Lauren in the Hamptons," drew inspiration from his own personal experience of living in the area for over fifty years. The heartwarming memory of family-time spent here inspired him to create a collection that radiates sophistication, ease, and beauty.
The “Ralph Lauren in the Hamptons” collection consisted of fifty-two beautiful looks (not including the other fifty-two Polo looks!). ‘Refined,’ elegant,’ ‘classy’ are the words I would use to describe the color palette. The runway was full of crisp whites, soft blues, sandy beiges, lavish creams, deep navies, and warm taupes. By choosing these hues, the show radiated timeless luxury to the audience watching. While most looks were made from solid colored fabrics, a handful of prints and patterns from various looks really stood out. Some being traditional pinstripes, sophisticated florals, and playful paisleys. These textiles fit the Hampton vibe perfectly; classy but not boring, eye-catching but not overwhelming. I found the R.L. collection to be filled with different textures and fabrics. The main textiles that caught my attention were crochet, linen, suede, leather, linen, silk, lace, fringe, and sequins. Each blended together and complimented the other perfectly, overall adding to the beauty, ease, and sophistication of the collection. I thoroughly enjoyed the styling choices made with every look. Makeup was kept very natural, staying with the clean, coastal vibe. The male models’ hair was done in typical Ralph Lauren style, clean-cut and sleek. The female models’ hair was left down and free flowing. Their hair was styled, but it had the look as if it were lived in for a few days, just exuding effortless taste. The jewelry, bags, and shoes were different with each look. Each had a high-class, yet nature-focused and bohemian energy to them; I saw mostly silver and beaded jewelry. My favorite looks from the show would be Look 19, Look 27, Look 31, and Look 38. All of these key elements combined fuel Ralph Lauren’s vision for the collection, as if you can feel each component sharing its story as it goes down the runway.
“THE FOCUS AROUND LIVING EASY, ENJOYING OUTDOORS, AND FEELING AT HOME IS LIKE A BREATH OF FRESH AIR
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FIGURATIVELY AND LITERALLY!”
Although I already previously discussed the location of the show, it is crucial to examine the entire atmosphere. The runway taking place in a Hampton horse stable could not have been any more in line with Ralph Lauren’s aesthetic. The show’s playlist included the songs “Sailing” by Christopher Cross, “Next to Me” by Delilah Montagu, and “Year of the Cat” by Al Stewart. These songs are all dreamy and melodic, creating a serene environment. The guest list and activities were nothing short of amazing. Anna Wintour, Usher, Kacey Musgraves, Jill Biden, Laura Dern, and Tom Hiddleston were among some celebrities in attendance. A scenic cocktail hour occurred before the show, and after the runway was over,
guests were surprised by the Polo Bar, which was a reproduction of R.L.’s iconic restaurant in New York City! The atmosphere created to reflect and enhance the show was absolute perfection. Every detail seemed so perfectly curated and conveyed the
The collection’s aesthetic of coastal elegance and timeless style is one that I admire. The focus around living easy, enjoying outdoors, and feeling at home is like a breath of fresh air figuratively and literally! Fashion can sometimes feel extremely avantgarde and busy cityfocused, so it is refreshing to experience a collection that is very timeless, calm, and classic, with a strong focus on the beauty of the natural world. Elements from the runway looks, the styled accessories, and the show’s atmosphere all align with Ralph Lauren’s key theme of authentic Americana style, strong family ties, rustic Hampton elegance.
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UNRAVELING THE THREADS:
JUST HOW ICONIC ARE CHANEL HANDBAGS?
hen thinking about a Chanel purse, one word immediately pops into my mind: iconic. They are just as effortlessly chic today as they were in 1955, when Gabrielle Chanel first introduced her bags. These handbags have stood the test of time, serving as a symbol of luxury and elegance. A recent 2024 advertisement campaign by Chanel titled “The CHANEL Iconic Handbag Campaign” is a prime example of how a fashion brand can combine modern storytelling with timeless details. By analyzing the Chanel campaign’s themes, visual composition, target audience, messaging, and relationship to industry norms, we get to see that its not only the handbags that are iconic its also the brand.
The iconic film is known for its intimate storytelling, poetic cinematography, and evocative mood, furthering the ‘Iconic Handbag’ atmosphere. The campaign’s theme is rooted in strong romance, extravagant elegance, and artistic storytelling.
The Chanel ‘Iconic Handbag’ Campaign radiates luxury, and strengthens Chanel’s legacy as a symbol of craftsmanship, romance, and indulgence. Including classic, high-profile celebrities like Brad Pitt and Penélope Cruz to play the role of lovers furthers the traditional, lovefocused feel of Chanel. Another fun, romantic twist to the campaign: it was inspired by the 1966 French romance, A Man and a Woman, by Claude Lelouch. Fun fact, “In the original film, leading lady Anouk Aimee used her own favourite Chanel bag, both on and off screen, ” (Thatcher, 2024).
A Man and a Woman did not only inspire the theme of the campaign, but its visuals as well. The campaign video is shot beautifully, like a true cinematic masterpiece. Clips of them stealing seductive looks at each other, walking on the beach together, and enjoying a picture-perfect dinner. The black and white cinematography radiates deep nostalgia, like the classic, ‘old-timey’ love we all dreamed of as a kid. You can feel the intense, romantic tension between Cruz and Pitt, with the soft lighting and intimate framing adding to the overall Chanel image of timeless elegance.
This campaign’s target audience is affluent women, in the ages between about 25 through 50. These consumers appreciate luxury brands that hold their heritage in high regards, and view fashion pieces as a long-term investment. This campaign strives to tug on the heartstrings of all hopelessly romantic women, but especially those who have a deep admiration of the film.
The target consumers are most likely high-income, living in an urban space, and appreciative of arts and culture. . This audience has a “mutual admiration for the brand's exceptional fusion of enduring sophistication and haute couture,” (Liu, 2024). By directing the ad to appeal to a clientele that values exclusivity, quality artistry, and storytelling, it furthers the image of Chanel’s iconic nature.
The campaign conveys a strong narrative of passionate romance and elegant quality, reinforcing the idea of a Chanel handbag being the iconic, fashionable staple. Rather than relying on direct slogans or loud logos, the campaign focuses on the power of visual storytelling, with the talents of Pitt and Cruz. The cinematic approach and creative liberties taken send a strong and clear message: it is more than a Chanel purse, it is a lifestyle of sophistication and fantasy. The Chanel handbag, “ possesses allure and uniqueness and is a marker of courage, fantasy, audacity and freedom, an encouragement to be bold and take charge in becoming the heroine in our individual lives,” (Pereira, 2024). The emotion-filled, nostalgia-tinted tone of the campaign aligns with the idea that Chanel is not just about fad trends, but about style that will stand the test of time.
The Chanel ‘Iconic Handbag’ campaign furthers some traditional, luxury fashion industry norms, such as the emphasis of wealth and influence. There are not any serious industry norms being broken by this campaign, but it is still crucial to note Brad Pitt’s role in the advertisement. Chanel, historically, has always had a strong, feminine presence; this is due to the fact that the original designer was a woman, as well as that Chanel’s most famous items were womenswear. But Pitt’s feature in the campaign expands the idea that Chanel can be enjoyed by everyone and signals a shift in gender-inclusive marketing. By staying true to their classic image, while including modern-day principles, Chanel reinforces traditional and contemporary industry norms.
The 2024 ‘Iconic Handbag’ Campaign by Chanel combines luxury, heritage, craftsmanship, and cinematic artistry all into one, picture-perfect advertisement. The references and inspiration taken from A Man and A Woman creates a compelling and emotion-filled narrative, reinforcing Chanel’s iconic appeal. Chanel continues to uphold its sophisticated reputation by tapping into larger audiences that values artistry and exclusivity. Ultimately, Chanel’s ability to merge modernity, history, and storytelling ensures that its handbags will forever remain as iconic today as they once were in 1955.
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REFERENCES
Article #1
Bonilla, Cortne, and Elly Leavitt “15 Best Matching Workout Sets for Pilates, Boxing, and More ” Harper’s Bazaar, 6 Jan. 2025, www.harpersbazaar.com/fashion/trends/g37329371/bestmatching-workout-sets/.
Gonzales, Tara “10 Things That Will Be Trending in 2025, According to Bazaar Editors ” Harper’s Bazaar, 3 Jan. 2025, www.harpersbazaar.com/fashion/trends/g63305314/2025- trendpredictions-according-to-editors/.
“Pantone Color of the Year.” Pantone, 5 Dec. 2024, www.pantone.com/color-oftheyear/2025?srsltid=AfmBOoqID2Mr4vF7VpRr0dxAwBzJe7V5S4iO2LZFIs1v96u0FJduj 1lN.
Article #3
Andreas “Tokyo: Louis Vuitton Flagship Store Renewal ” Superfuture®, 18 Mar 2021, superfuture.com/2021/03/new-shops/tokyo-louis-vuitton-flagship-store-renewal/.
Demetriou, Danielle. “Louis Vuitton’s Ginza Namiki Flagship Evokes a Rippling Pillar of Water.” Wallpaper Com, Wallpaper*, 26 Mar 2021, www wallpaper com/fashion/louisvuitton-ginzanamikiflagship#:~:text=Inside%20the%20store%2C%20visitors%20can,credit:%20Photography :%2D%20Daici%20Ano).
Osei, Sarah. “Louis Vuitton’s New Tokyo Store Looks like a Natural Wonder.” Highsnobiety, 21 Mar. 2021, www.highsnobiety.com/p/louis-vuitton-ginza-namiki-tokyo-store/.
Article #4
“World of RL Runway Show | Ralph Lauren.” Ralph Lauren, www.ralphlauren.com/springrunway. Accessed 12 Feb. 2025.
Article #5
Gerndt, Eliana. “Chanel Debuts ‘Iconic Handbag’ Campaign Starring Penélope Cruz & Brad Pitt.” V Magazine, 30 Mar. 2024, vmagazine.com/article/chanel-debuts-iconichandbagcampaign-starring-penelope-cruz-brad-pitt/ Liu, Jingchu. “A Comprehensive Analysis of Chanel’s Advertising Strategy.” SHS Web of Conferences, vol. 185, 2024, https://doi.org/10.1051/shsconf/202418503016.
Pereira, Nicole. “Chanel’s Iconic Handbag Campaign Delves into the World of Cinema.” The Glass Magazine, 2 Apr. 2024, theglassmagazine.com/chanels-iconic-handbagcampaigndelves-into-the-world-of-cinema/ “The CHANEL Iconic Handbag Campaign.” YouTube, CHANEL, 27 Mar. 2024, www.youtube.com/watch?v= wDU-CUo0Pg.
