Feeling Free: Editorial Lookbook S/S 25

EDITORIAL LOOKBOOK BY JORDAN WAROFF

Note from Creative Director

Forecasted & Featured Trends

Look #1

16. Look #2

Look #3

22. Look #5

Look #6

18. Look #4

24. Credits

NOTE FROM THE CREATIVE DIRECTOR

Hi, I'm Jordan Waroff, Creative Director of 'Feeling Free'. The idea for this shoot came to me while watching a handful of my favorite Spring/ Summer 2025 runways. I was inspired by the ecclectic bohemian elements that I felt truly captured summer's carefree essence. Constructing this project was a dream, and I truly enjoyed getting to take creative control. My favorite part was getting to complete all aspects of this editorial, from sourcing clothing, completing trend research, styling the model, photographing the shoot, and working on the look-book spread. I hope you enjoy my editorial look-book, 'Feeling Free', as much as I do!

FEELING FREE INTRODUCTION

'Feeling Free' embraces the art of untamed elegance—where bohemian charm meets effortless chic meets rebellious spirit. The blending of layers, textures, and silhouettes tells a story of wanderlust and personal expression that lives deep within all of us. By letting your untamed soul run wild, you'll truly start to feel free.