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June 20, 2012

Special Advertising Supplement


A1 Auto Alterations by Carmen Axis Gymnastics & Sports Academy and Axis Kids Academy Preschool Big R Ranch and Home Breathe Spa Champu Salon Chasing Tails LLC Chiropractic and Sports Injury Center Circ Computer Clinic Cowboy Coffee Creekside Market and Deli Custom Concepts Danna Detail Driven Dishing DogJax Dolce Eleanor’s Estate Collectables

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Family First Health PC Firebelly First Western Trust Jackson Hole Fitzgerald’s Bicycles Focus Productions Inc. Giovanni’s Hampton Inn Jackson Hole Heriz Rug Gallery Inn on the Creek Inversion Yoga Jackson Hole Clean Air Jackson Hole Shooting Experience Jackson Hole Women’s Care Just for Kids Knit on Pearl Light Body Sculpting Studio Most Wanted Performance Mountain Business Center N8V Beauty Salon and Spa Northwestern Mutual

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Persephone Bakery Pizzeria Caldera Profile Massage Rally’s Pet Garage RE/MAX Obsidian Reincarnation Medical Spa Rock Lobster Lifestyle Boutique Silver Star Communications Spirit Spring Creek Animal Hospital Strategy Susan Eriksen-Meier Consulting Teton County Library Teton Science Schools Teton Sports Club Trilipid Research Institute Twenty Two Home Vom Fass Western Range Catering WRJ Design Associates and WRJ Home Wyoming Outfitters


Welcome to the Jackson Hole News&Guide’s 2012 Business Focus section. Flip through these pages to read about the many new ventures launched in Jackson Hole in the past year and all the new services existing businesses have been adding. This 19th edition of Business Focus includes articles and advertisements about

new restaurants, clothing shops, health care providers and home furnishings stores. There are new services and products for men, women, children, families and even pets. They can make your house more safe and comfortable, satisfy your hunger or your sweet tooth, or help your business operate even more efficiently and profitably. Some have been introduced by newcomers

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to the valley; others were launched by longtime residents with decades of history in the business community. It all adds up to yet another glimpse at how busy and innovative the people of Jackson Hole are and how lively and rich life is here in the mountains of western Wyoming. Read and enjoy.

2 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Silver Star Communications

Smith’s Plaza, Suite 112 734-9040 –––––––––––––––––––––––––––––––––––––


healthy being juice shop:

over 50 yoga classes a week in:

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hot yoga power vinyasa kundalini prana flow maui yoga restorative ashtanga yoga prana flow pregnancy candle light flow pure flow with weights pure flow with barre free meditation & aikido

jh wellness:

private & semi-private yoga nutrition consultation

retail shop:

performance apparel yoga accessories jewelry, books & more

view current schedule at

new studio in driggs now open! 290 n millward st jackson wy 47 s main st driggs id

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307 733 3038

ith more than 60 years in the telecommunications business, Silver Star Communications is the leading provider of communications, broadband, wireline and wireless services in eastern Idaho and northwestern Wyoming. Headquartered in Thayne with locations in Jackson and Alpine as well as in Driggs and Soda Springs, Idaho, the company knows the terrain. “We provide an array of communication services, from a cellular plan to Control 4 energy management systems, which control everything in your home or business — from lighting, thermostats, blinds and sprinklers to your security system — all from your smartphone,” said Liz Acosta, business account manager. What sets Silver Star apart is its ability to operate in the area’s majestic, albeit challenging, terrain. Mountains, canyons, rivers and even the climate all pose challenges in connecting the rural communities of the area. Wireless services offered include national plans, a variety of 3G and other phone options and unparalleled local coverage designed with the region’s unique geography in mind. “Aside from having full voice coverage over Teton Pass, I can actually carry Pandora three-fourths of the way,” Acosta said. “This is our commitment to providing superior local service and coverage. We also have partnerships with the larger carriers to guarantee your coverage nationwide.” While wireless service might be the first thing that comes to mind with the Silver Star name, it’s not the only service the company provides. Silver Star also offers highquality phone systems that can serve the needs of large or small companies. “We know phones, and we know phone systems,” Acosta said. “We are a one-stop communications company that can service

Photo by Ashley Wilkerson

You can always get help in person from Silver Star Communications. The Smith’s Plaza office is staffed by Aaron Jenkins, Jennifer Brannen, Ingrid Watsabaugh, Kim Billimoria, Liz Acosta and Drew Izatt. your needs.” Add to that video conferencing technology, and that means local companies can work face to face with colleagues in remote locations. Beyond phones, Silver Star specializes in Internet and broadband circuits, the backbone of most business operations and networks. With a robust fiber-optic network, businesses that use Silver Star are able to operate on a global basis from this corner of Wyoming. The company also offers networking and computer support, with a team that can configure your network or act as back-up to an existing IT team. Finally, the company offers automation systems that make it possible for virtually anything in the office to work together, from lights to thermostats, televisions to projectors, sound systems to security systems and monitoring and more. Located in the Smith’s Plaza, the company’s local presence mean you can always get help in person — just another way Silver Star shows its commitment to customers. — Cara Rank


Special supplement written, produced and printed by the Jackson Hole News&Guide Publishers: Michael Sellett, Elizabeth McCabe Chief Operating Officer: Kevin Olson Editor: Richard Anderson Layout and Design: Kathryn Holloway Photography: Ashley Wilkerson Copy Editors: Jennifer Dorsey, Mark Huffman Features: Molly Absolon, Richard Anderson, Jennifer Dorsey Benjamin Graham, Kevin Huelsmann, Mark Huffman, Dina Mishev, Katy Niner, Cara Rank, Brielle Schaeffer Advertising sales: Karen Brennan, Meredith Faulkner, Amy Golightly, Adam Meyer Advertising Coordinator: Heather Best Advertising Design: Jenny Francis, Kara Hanson, Lydia Wanner, Caryn Wooldridge Pre-press: Jeff Young Pressmen: Greg Grutzmacher, Jeff Williams, Bryan Williams, Dale Fjeldsted Office Manager: Kathleen Godines Circulation: Kyra Griffin, Pat Brodnik, Hank Smith



Copyright 2012 Jackson Hole News&Guide P.O. Box 7445, 1225 Maple Way Jackson, WY 83002 (307) 733-2047 FAX: (307) 733-2138,

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 3

Ashley Wilkerson

Louise Sanseau of Inversion Yoga has developed her business into a one-stop health and well-being studio. Ashley Wilkerson

At Custom Concepts, Nick Czesnakowicz, Abby Czesnakowicz, Kate Czesnakowicz and dog Cinder offer a range of window coverings and controls, along with other services.

Custom Concepts


650 W. Elk, Unit #3 413-3388 –––––––––––––––––––––––––––––––––––––––––––––––––


ick Czesnakowicz’s new wife, Abby, wouldn’t leave Jackson Hole. So the valley now has a new expert in window coverings and heating, cooling and lighting control. In 2000, Czesnakowicz’s father, Bob, founded Shades To You in Orlando, Fla. Nick worked there over the summer when he was in college. After graduation, he started at the family business full time. When he and Abby got married, he brought the line of window treatments to Jackson Hole. Czesnakowicz’s sister, Kate, moved out handle the marketing, making it a true family business. Custom Concepts doesn’t just sell Shades To You but also Hunter Douglas and Lutron. “We think Shades To You is a great product and great value,” Czesnakowicz said. “It doesn’t have the name brand mark-up, so we can be really competitive. We still like to offer clients other options though.” The company also motorizes blinds, whether new or existing. Custom Concepts uses Somfy Motors. “There’s really no limit,” Czesnakowicz said. “When we’re retrofitting something, a kink might come up, but we’re really good at problem solving. Usually, we can get pretty much any shade or blind motorized.” Custom Concepts can also design a remote home control system. “These allow you to control your home’s heating, cooling, shades and lighting from anywhere in the world as long as you have an Internet connection,” Czesnakowicz said. “You can use your cellphone or iPad to turn the heat up or down.” These home control systems can also be programmed with a variety of themes and schedules. “Maybe you want all the shades to go down at a certain time and have the bedroom light to come on at the same time. It can be programmed to do that,” Czesnakowicz said. An additional service Custom Concepts offers is artistic finishes. Abby has a master’s degree in art and education and has been doing faux finishing, murals and painting in the area for eight years. “We like to give clients the ability to reuse existing pieces — cabinets, furniture, doors — by refinishing them rather than replacing them,” Czesnakowicz said. “Abby can rework your existing kitchen cabinets so that it looks like you’ve got a whole new kitchen … and you’ve done it without waste.” Samples of Abby’s faux finishes as well as of several brands of blinds, shades and lighting are on display at Custom Concept’s showroom on Elk Avenue. The showroom is open by appointment only. “While we keep a showroom, most of the time we bring samples to clients,” Czesnakowicz said. “It is easier to pick out colors and imagine how things will look in your home when you’re actually in your home.” — Dina Mishev

Inversion Yoga

Ashley Wilkerson

Since opening a year ago, Dolce has added to its offerings of frozen yogurts and pastries an extensive menu of gourmet grilled cheese sandwiches and coffee roasted while you watch.

160 N. Cache 200-6071 ––––––––––––––––––––––––––––––––––––––––––––––––


oasted-to-order organic coffee, gourmet grilled cheese, organic frozen yogurt, coffee drinks, a pastry chef on staff, and open daily from 8 a.m. to 10 p.m. Just coming up on its first anniversary, Dolce, next to Merry Piglets, has hit its stride. “What wasn’t someone else already doing?” That’s what Joe Rice, Dolce’s founder and owner (he also owns Merry Piglets, Ignight and Sidewinders), asked himself as he was thinking about what exactly his newest eatery would serve. When Dolce opened last summer, it was the only place in town doing fresh-roasted coffee and organic frozen yogurt. It also did desserts and coffee drinks. And, perhaps most significantly, it was open late (by Jackson standards, at least). Almost a year later, it’s no longer the only frozen yogurt place in the valley, but it is the only one serving organic frozen yogurt, and it’s still the only place you can have a pound of coffee roasted while you wait. It’s also the only place in the valley serving gourmet grilled cheese. “People kept asking for real food,” Rice said. Late this past winter, after again thinking about what Jackson didn’t already have, he decided Dolce would do gourmet grilled cheese. There are 10 sandwiches on the menu using a range of breads, cheeses and additional ingredients. The Granny is sharp cheddar cheese, apple-smoked bacon, tomato and grilled onions on your choice of bread. The Thanksgiving is Munster cheese, cranberry sauce, natural smoked turkey and arugula on French bread. You can add an egg to any sandwich for no additional cost. “These sandwiches are just as good for breakfast as for lunch or dinner,” Rice said. And of course there’s tomato soup as well. Dolce started out as a dessert cafe, and even though there’s now “real food” on the menu, it still excels at sweets. Its on-staff pastry chef, Malorie Harris, makes the best Whoopie pies in town along with cookies, brownies, hand-held fruit pies and cakes. (Harris does the desserts at all of Rice’s restaurants.) Then there’s the coffee. “I’m a coffee freak,” Rice said. That shows from the quality of beans he has picked to use — organic and from all over the world — to how the baristas have been trained. The air-roasting machine can roast a pound of beans in about 10 minutes. A pound of fresh-roasted coffee — and it is a true pound; because there is some weight lost during the roasting process, staff starts each one-pound roast with 1.2 pounds of beans — costs between $12.99 and $14.99. “You can’t get a fresher roast than here,” Rice said. — Dina Mishev

Jackson location: 290 N. Milward Driggs location: 47 S. Main 733-3038 –––––––––––––––––––––––––––––––––––––––––––––––––


ince Inversion Yoga opened in 2010, owner Louise Sanseau has developed her business into a one-stop health and wellness studio for Jackson Hole. While offering a wide range of yoga classes, Sanseau also collaborates with other professionals to house under one roof a juice bar, nutrition consultations, private and semiprivate yoga sessions, meditation groups, aikido classes and, soon, yoga teacher trainings and study groups. Carol Mann, who leads free heart-centered meditations weekly at Inversion, helped Sanseau clarify her business ethos “to collaborate, rather than compete.” Sanseau encourages the growth of other small businesses alongside Inversion to make a healthy lifestyle accessible to anyone and everyone. Jessica Vandenbroeke, health and nutrition coach, is renting a space at Inversion for her business, Healthy Being. She will soon be selling fresh juice and offering nutrition consultations. Ariel Mann, a yoga therapist and personal trainer, is renting a space as well to provide private and semiprivate yoga sessions through her business, JH Wellness. “It’s this nice relationship,” Mann said, “where I’m referring people to group classes with Inversion, and Inversion refers people to me for private lessons.” As for group yoga classes provided by Inversion teachers, the studio now has something for just about everyone. The challenge and benefits of Hot Yoga and the fun and excellent crosstraining of Vinyasa classes continue to bring beginners into the studio and get them hooked on yoga. Those looking for a traditional practice pour into Ashtanga classes. Kundalini classes attract all ages and body types to awaken dormant energy. Maui yoga, a new class, fuses Ashtanga and Iyengar to restore and heal. Restorative yoga offers the perfect balance to the overactive and exhausted body. Pure Flow with Weights combines weight training with yoga postures to tone muscle. Pure Flow with Barre is an intense, effective workout that uses a bar to build strength and tone the body. And Prana Flow Pregnancy offers not only a safe yoga practice but also a place to gather for support during a time of great physical transformation. “While we try to make yoga accessible and fun for everyone,” Sanseau said, “we uphold the value of the yoga lineage, and we are not looking to create a new form of yoga or brand any style as our own.” In February, Sanseau took her vision for yoga and health collaboration and moved it over the pass into Idaho. Inversion Yoga’s new Driggs location partners with Dreamchasers, Jay and Lisa Batchen’s company that provides personalized training and fitness classes. Classes in Driggs include Hot Yoga, Vinyasa and Restorative. “People in Driggs have been wanting Hot Yoga for a long time,” Sanseau said. “They are loyal and devout.” The new studio hosts a growing number of people who commute to Jackson from Idaho, but also a large number who live and work in Driggs. ”Yoga can help you wherever you are in an infinite number of ways,” Sanseau said. ”Our goal is to make it accessible to everyone.” A summer pass of unlimited yoga, lasting from June 1 to Aug. 31, costs $255. For more prices or to sign up for yoga classes at either Inversion location, go to or walk in for a visit. — Benjamin Graham

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4 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Ashley Wilkerson

Ashley Wilkerson

Ashley Wilkerson

Pizzeria Caldera owner Chris Hansen makes Napolitanastyle pizzas in a stone-hearth oven. The crusts are chewy and crisp, the toppings fresh and out of the ordinary.

Teton Sports Club on the west bank offers a wide range of fitness and equipment options, including the only CrossFit training center in the region.

Marti Mason and Kim Mellick of Family First Health are nurse practitioners with a wide range of expertise, offering health care to women, men and children of all ages.

20 W. Broadway (upstairs) 201-1472 –––––––––––––––––––––––––––––––––––––––––––––––––––

4030 W. Lake Creek 733-7004 –––––––––––––––––––––––––––––––––––––––––––––––––––

555 E. Broadway, Suite 218 201-1696 –––––––––––––––––––––––––––––––––––––––––––––––––––


fter being in business for barely three months, Pizzeria Caldera garnered a silver ranking for Best Pizza in JHWeekly’s 2012 annual readers poll. You can bet Pizzeria Caldera owner Chris Hansen will be aiming for gold next year. And he’s willing to bet that after one bite of his pie you’ll be voting that direction. “My wife and I moved to Jackson from Portland, Ore., 15 years ago,” Hansen said. “We missed the culinary experiences you find in a city. In particular, I missed good, rustic bread, so I started baking my own. That led to pizza dough and, well, here we are.” Pizzeria Caldera opened its doors Dec. 16, 2011, and features Napolitana-style, stone-hearth oven-baked pizzas. A family-friendly restaurant just off Town Square, Pizzeria Caldera is open for lunch and dinner. The menu revolves around 12-inch artisanal pizzas but also includes slices at lunch, appetizers, salads, wine, local and regional microbrews and dessert. In the summertime, you can sit out on the front deck overlooking the square and be above the crowd but still part of the scene. The restaurant’s name encompasses a variety of inspirations: It acknowledges the Yellowstone Caldera, pays homage to the volcanos Hansen grew up skiing on in the Pacific Northwest and pays tribute to Mount Vesuvius and Naples in Italy, the birthplace of pizza — at least according to Hansen’s reckoning. “Most people believe Naples is where pizza began,” Hansen said. “To be a certified ‘Verace Napoletana’ pizzeria, you need to meet some pretty specific requirements.”  That means using high-gluten flour, San Marzano tomatoes and extra-virgin olive oil imported from Italy, and cooking the pizzas in a wood-fired oven “made from the sands of Mount Vesuvius,” Hansen jokingly added.  “Some American pizzerias have chosen to go to this extent, but that’s a bit beyond what we wanted to do,” he said. “But we believe in the foundation of the Verace Napoletana style, the essence of which is doing things locally. So as much as we can, we use local and fresh ingredients and simple recipes. Our focus is on quality pizzas.” Pizzeria Caldera heats its stone-hearth oven to 550 to 600 degrees Fahrenheit to bake its pizzas, resulting in a crispy yet chewy crust that has lots of people saying the restaurant has the best in town. A quick glance at some of the pizzeria’s Internet reviews brings up many accolades about the crust. Top it off with a variety of out-of-the-ordinary, Italian-inspired combinations of ingredients and sauces, and you’ve got a delicious pizza.  Hansen is not only the owner of Pizzeria Caldera, he is also the pizzaiolo, and his wife, Miga Rossetti, is heavily involved. Rossetti is Italian, and her family hails from the old country, so she and Hansen have spent a lot of time traveling in Italy for inspiration for new ideas and new recipes to bring back to Jackson.  For information, visit —Molly Absolon

Teton Sports Club


eton Sports Club is the only place in Jackson Hole that offers CrossFit training, an increasingly popular strength and conditioning program that uses short, intense workouts to improve overall fitness. “This community is so active,” Teton Sports Club owner Ryan Hudson said, “I couldn’t believe there wasn’t a CrossFit in the area when I moved here.” Hudson is a level two certified CrossFit coach, the only one in Wyoming or Idaho and one of only 300 worldwide. Over the last year, he has turned CrossFit Jackson Hole into the region’s premier center for CrossFit training. While the CrossFit program is reason enough to drive out to Teton Sports Club, near the Aspens on Moose-Wilson Road, the 10,000-square-foot facility also offers a wide range of fitness equipment and programs — including TRX, boot camp, mobility, personal training, yoga and Pilates — as well as a variety of health and wellness expertise. The club also now has massage therapists, physical therapists, dietary experts, acupuncturists and a smoothie bar. And it’s home to a heated outdoor pool as well as hot tubs, dry saunas and four outdoor tennis courts. Truly everything under one roof. Hudson’s aspirations weren’t always as large as Teton Sports Club is today. When he and his wife moved to Jackson Hole, Hudson began leading CrossFit training classes in a 1,000-square-foot room at Osprey Landing. When the previous owners of Teton Sports Club put their business up for sale, Hudson saw an opportunity to combine his passion for fitness and entrepreneurship. He had previously owned and operated fitness gyms in his native Oregon and was the first to open a CrossFit gym in the central part of his home state. His business quickly expanded into eight gyms throughout central Oregon. Hudson studied entrepreneurship with a focus on health club management at the University of Oregon. He holds the Oregon state record for Olympic-style weight lifting and is currently ranked second in the country and fourth in the world for his age group, 35 and up, and his weight class, 170 pounds. Hudson is happy to be in Jackson Hole and is proud of Teton Sports Club’s growth. “We started with no advertising or marketing. Everything was word of mouth,” Hudson said. “We worked one client at a time, and today we’ve got an entire facility dedicated to keeping Jackson Hole fit and healthy.” Hudson has also launched his own private training business, Teton Elite Sports Performance Training — led by two recently relocated world-class coaches — which he said is for high-performance athletes looking to get to the next level in their sport. Teton Elite Sports Performance Training and Olympic Weightlifting Club also calls Teton Sports Club home. Single memberships at Teton Sports Club start as low as $62 a month and $98 a month for couples. A family package costs $119, allowing children to use the pool. A membership with CrossFit Jackson Hole gives members access to all of Teton Sports Club’s facilities as well as three CrossFit training sessions per week. For more, visit — Benjamin Graham

Family First Health PC


arti Mason and Kim Mellick have got you covered with their practice Family First Health PC. Nurse practitioners, they bring a holistic approach to health care, referring to their business as a “whole family” clinic. “We offer comprehensive health care to men, women and children of all ages,” Mason said. That includes everything from annual exams, treatment of injuries and lacerations, acute and chronic illnesses, sports physicals, DOT exams, depression and anxiety treatment, hormone replacement treatment, birth control and STD screening, cosmetic procedures and the Obagi skin care line, among many other services. Mason started the practice in August 2011 and Mellick joined in June 2012. They moved into their new, remodeled space in the St. John’s Professional Office building at 555 E. Broadway, Suite 218, on June 1. Instead of treating just symptoms, Mason and Mellick prefer to treat the cause of illness. “We like to take a bigger picture of the person as a whole,” Mellick said. “It’s not just, ‘You’re sick, here’s an antibiotic,’” Mason said. They take into account all things that contribute to wellness: diet, sleep and stress, among other factors. “We’re really good listeners, and we pick up on the details of a person’s health,” Mellick said. They also have collaborative relationships with other medical professionals in the community and can refer patients if needed. Mason also has an orthopedic background for the past 12 years and assists with orthopedic surgeries at St. John’s Medical Center. Mellick also recently started to do orthopedic work. “We want to provide the best care possible,” Mellick said. Specializing in family health as nurse practitioners means the two have training in everything from pediatrics to geriatrics, Mellick said. There also is an emphasis on health promotion and disease prevention, Mellick said — “catching things with screenings before they turn into full-on disease.” Family First Health is open daily, Monday through Friday, or by appointment on evenings and weekends. The office takes all health insurance plans and will develop payment plans for patients as well. “We don’t turn anybody away,” Mason said. New-patient visits are at least an hour long, she said. “I don’t want them to feel rushed,” Mason said. Mason and Mellick intend to always be available for patients. “In a way, I feel like it’s going back to old school,” she said, with people calling their health care providers and asking questions. Mason and Mellick have a compassionate and caring approach to health care. The most rewarding thing for both family nurse practitioners is seeing their pediatric patients grow up or their adult patients take control of their health. “It’s so rewarding to hear, ‘Thank you for taking the time to listen,’” Mason said. “We hear that a lot.” — Brielle Schaeffer

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Pizzeria Caldera

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 5



think buy

3590 South Park 733-DOGS –––––––––––––––––––––––––––––––––––––


ig ones, little ones, black ones, white ones. Twelve assorted canines were romping together in an outdoor play run at DogJax. Dogs of all sizes, shapes and colors, barking hello. Mojo, a little black spaniel mix, seemed to be the leader. A bit of a Napoleon type, he bullied the other dogs into playing his way. Most of them seemed happy to join in, although one mastiff acted a little nervous: hanging back, watching, longing to join in, but unsure how. Thomas Mikkelsen, owner of DogJax, Jackson’s doggie day care, boarding and training center, says the mastiff is relatively new and still a bit anxious around the other dogs. But, he says, it won’t take long for her to get comfortable. Doggie socialization is one of the biggest benefits of DogJax, he says. “Dogs are pack animals. They need socialization just like they need food and water,” Mikkelsen says. “Undersocialized dogs lack experience finding their place in the world and can get aggressive or become afraid of other dogs. We have the ability to separate dogs if necessary, but for the most part they want to be in the pack and thrive in that environment. They play hard and expend a lot of energy.” Mikkelsen has been training dogs professionally in Jackson for more than four years and has worked with more than 500 dogs. He has done speaking engagements, volunteering and rescue/shelter work. Through his experience, he recognized the need for dogs to have an outlet for supervised socialization. DogJax opened on South Park Drive on Feb. 15. The new facility, which he owns with his wife, Cora, has three indoor play yards and two large outdoor play areas. DogJax offers doggie day care, overnight boarding and private and group training classes. Boarded animals get their own kennels for meals and at night, but during the day, they get supervised play time with friends. A DogJax employee lives at the facility, so dogs have someone nearby 24 hours a day. And DogJax is open seven days a week with hours that accommodate clients’ schedules. When the weather is good, dogs get a walk on the trails behind the facility, included in the daily rate.

Competitive pricing & customer service that works for you: Online, by phone or in person.

Wireless Phones • Security Systems Home Automation & Theater Solutions Internet • Computer Repair Networking • Phone Systems Ashley Wilkerson

DogJax owners Cora and Thomas Mikkelsen, seen here with canine clients, offer doggie day care, overnight boarding and private and group training classes. Dog owners fill out a questionnaire before dropping off their dogs that asks about everything, from whether pets chase cars to if they have any fears or favorite toys. Dogs get a report card at the end of their stay, outlining what they did that day and rating their behavior between “excellent” and “did not participate” for obedience, friendliness, manners and their ability to play with other dogs. “Our motto is ‘Stay, play, learn,’” Mikkelsen says. “The dogs get to stay in a safe environment, they play all day with dogs and people, and learn about doggie manners and socialization. It’s a great community resource for locals who work long hours and spend long days playing in Jackson Hole, for tourists who are visiting the park or can’t have pets in a hotel, and even for people who want their dog to get socialized. We have got something for everyone and every dog.” — Molly Absolon

WRJ Design Assocs. and WRJ Home

30 King 200-4881 –––––––––––––––––––––––––––––––––––––


es, WRJ Design Associates designed Sotheby’s auction of Edvard Munch’s “The Scream.” The painting sold for nearly $120 million. Several years ago, the firm also co-curated a yearlong fashion retrospective of Nancy Reagan’s style at the Ronald Reagan Presidential Library and Museum. The firm has worked with collections belonging to Cher, Michael Jackson, Barbra Streisand, Johnny Cash and Katharine Hepburn. It has produced and designed events, exhibitions and auctions and done interior design around the world. And now it’s headquartered in Jackson. WRJ Home, WRJ Design Associates’ flagship store, opened at 30 King St. in May. That same month, Vogue decreed visiting it should be one of 30 “not to miss” things to do this summer. You need only wander in a few feet past the front door to understand why. The 2,800-square-foot design studio and store are laid out like a home with eclectic, elegant rooms. Included in the showroom are contemporary art pieces and 17th-century European antiques. There are luxury fabrics and furnishings from Loro Piana and Ralph Lauren and works from local craftsmen and artists. There are gifts for $10 and lighting fixtures that cost upwards of several thousand dollars. “The idea is that people will fall in love with the rooms in the showroom and want to live in them,” Rush Jenkins, who owns the business with Klaus Baer, said. “They can’t do that, but they can hire us to do their interiors.” And while WRJ has been called out by publications including Vanity Fair, W magazine, The New York Times, The Los Angeles Times, Women’s Wear Daily and Art and Auction, don’t think it only takes on high-

We are your local technology experts.

Jackson Smith’s Plaza 307.774.7000 Connecting Communities. Connecting Lives. 236203

Teton County Library Closed for Construction Thursday, June 21 – Friday, July 6 Youth Wing Opening Saturday, July 7, 1 p.m. Celebrate with us at “Sundae Sunday” on July 8 from 1-5 p.m.!

Ashley Wilkerson

Klaus Baer and Rush Jenkins of WRJ Design Associates have opened a design studio and showroom, WRJ Home, laid out like a residence with eclectic, elegant rooms. profile, big-money projects. “We do projects from modest budgets to very high-end,” Jenkins said. Recent valley projects include the remodel of RE/MAX Obsidian Real Estate’s new offices on East Broadway and the design of the three-day Jackson Hole Wine Auction, scheduled for June 21-23, along with various interior design jobs. Raised on a dairy farm outside Idaho Falls, Jenkins has been working on floor plans and interiors since he was 10. Before founding WRJ Design Associates, he worked as a landscape architect. Baer had a career in investment banking before coming to WRJ. “Our backgrounds, from our educations — I have an undergraduate degree in landscape architecture and a graduate degree in fine art from Sotheby’s and Manchester University London, and Klaus has a graduate degree in interior design from Parson’s School of Design in New York — to our having worked with fine art and antiques in London, Los Angeles and New York for over 20 years allow us to provide something different,” Jenkins said. Visit for more. — Dina Mishev

Driggs 225 S Main St 208.354.3300

Visit us in the new wing…

► ► ► ► ►

New youth area and auditorium with stage Teen area expanded; after-school clubs launch this fall New lobby and entrances open Window seating for youth with natural light Same great library services! events off site during the closure construction updates and news More information: 733-2164 236407

6 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Axis Gymnastics and Axis Preschool

980 W. Broadway 732-2947 ––––––––––––––––––––––––––––––––––––––––––




FULL CLUB MEMBERSHIP INCLUDING POOL & TENNIS FROM $62/MONTH! OVER 50 CLASSES EACH WEEK or call 307-733-3801 307-733-7004 | In the Aspens 235800




indergarten readiness” is a term that’s thrown around a lot these days, Tiffany Stolte, educational director at Axis Kids Academy Preschool, stated. “Kindergarten has become a big deal, and kids are thrust into needing to know how to read, how to sit in a chair, stand in a line, etc.,” she said. “I realized it would be great to really help promote that readiness.” Axis Kids Academy Preschool opened inside Axis Gymnastics & Sports Academy in November to do just that. Stolte, who taught kindergarten at Davey Jackson Elementary School for two years, designed the curriculum and program. “We’re a playful, active, academic preschool,” she said. “Kids get the kindergarten readiness they need — math and literacy and social skills — and also get great fine and gross motor skills, too.” The preschool program includes a full gymnastics class, which is an important activity for gross motor development. Axis Kids Academy Preschool runs throughout the year. Its summer hours are the same as during the school year: 8:30 a.m. to 3:30 p.m. Parents have the option of adding after-care from 3:30 to 5:30, too. “We’re definitely a preschool and not just a day care,” Stolte said. That said, Axis’ preschool is a little more laid back during the summer than during the school year. Days are academic in the morning, and afternoons are often field trips. “We try to have more adventures in the summer,” Stolte said. Stolte, who teaches the preschool classes, has a bachelor’s degree in human development from Boston College and a teaching certificate and master’s in curriculum and instruction from Seattle Pacific University. She has also worked as a reading specialist at Teton Science Schools’ Journeys School. Axis Kids Academy Preschool is licensed for 10 children. Stolte welcomes pottytrained kids age 3 to 5 years old. There are currently openings. Axis Gymnastics & Sports Academy is only a few months older than Axis Pre-

Axis Kids Academy / Courtesy Photo

Tiffany Stolte, educational director of Axis Kids Academy Preschool, takes a break with Nate Pruzan, 5, Tate Wiley, 5, Marlee Beech, 4, and Ezra Rammell, 4. school. It opened in the former Main Event space in August 2011, and it offers gymnastics classes for kids from age 1 year old (provided they can walk) through high school. In addition to gymnastics clinics, camps and classes, Axis also has Big Air classes and Kids’ Night Out. The latter is three hours either Friday or Saturday night. “Kids get pizza and gymnastics and crafts, and parents get three hours to go out and enjoy themselves,” Stolte said. Axis also offers birthday parties and an after-school program. “In the after-school program, children take the bus right to us, get a snack, a gymnastics class and then some classroom time to do homework or crafts,” Stolte said. “Kids love to come here to learn and have enormous amounts of fun,” she said. Visit for more information. — Dina Mishev

Hampton Inn Jackson Hole

350 S. Highway 89 733-0033 ––––––––––––––––––––––––––––––––––––––––––

P Year-round classes and customized Shooting Experiences for novice shooters and experienced marksmen alike! Call to reserve your Shooting experience today

307.690.7921 235677

erhaps you’ve noticed the construction going on behind Rendezvous Bistro the last several months. What was formerly Point Inn is now Hampton Inn Jackson Hole. The valley’s newest lodging option opened to guests May 24 and had its ribbon-cutting ceremony June 5. Hampton Inn, which is a subsidiary of Hilton, spent upwards of $5 million on the remodel. “We gutted this building to the studs to make it user-friendly and of Hampton quality and brand standards,” said Heather Falk, the property’s sales manager. The renovation took approximately seven months. “Hampton Inn gives guests to the valley another price option,” Falk said. Hampton Inn Jackson Hole has 87 rooms — 12 of them king suites. Six rooms have fireplaces, and three rooms have jetted tubs. WiFi is complimentary throughout the property, and there is a Jump Start Fitness Center and a very large indoor hot tub. Also included in every stay is a complimentary hot breakfast. In addition to the usual hotel continental breakfast fare, Hampton Inn offers oatmeal and a toppings bar as well as fresh waffles. “There’s a protein, carb and fresh egg option every day,” Falk said. The property has a 350-square-foot meeting space for groups of five to 32 people that can be rented by Hampton guests or by anyone else. The meeting room includes complimentary Wi-Fi, flip charts, easels and a pulldown projection screen. For those in need of audiovisual equipment, the hotel refers them to Hughes Production. Falk said the meeting space has already

Photo by Bradly J. Boner

Hampton Inn Jackson Hole has 87 rooms, 12 of which are king suites. Wi-Fi is free throughout the property, and the hotel serves complimentary breakfast, offering a protein, carb and fresh egg option daily. proven popular. “I know after my many years with the Jackson Hole Chamber of Commerce that there is a need for small meeting spaces in town, and this is a perfect fit for that niche.” Hampton Inn Jackson Hole offers the meeting space to nonprofits at an affordable discounted rate. All local businesses — whether for-profit or nonprofit — can take advantage of Hampton Inn’s local negotiated rates. “This program is for any business with clients, guests or technicians coming to Jackson on a regular basis,” Falk said. The exact discount given on rates depends on how often a business has someone staying at the Hampton Inn, but “it’s less than the rate you would receive walking in off the street,” Falk said. Businesses that want to work out a rate program with Hampton Inn Jackson Hole should email Falk at for information. Or visit www.jacksonhole. — Dina Mishev

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 7

Ashley Wilkerson

Ashley Wilkerson

Robert Mack, general manager of Big R Ranch and Home, hopes to have a “little bit of everything” for customers in Jackson Hole and the surrounding area.

Big R Ranch and Home

1220 Meadowlark 201-1655 –––––––––––––––––––––––––––––––––––––––––––––––––––––

Profile Massage is creating technology that helps therapists and clients track their health through the Massage Advisor app.

Profile Massage

235 E. Broadway 413-8949 –––––––––––––––––––––––––––––––––––––––––––––––––––


rofile Massage has always been a leader in results-oriented therapy. And, again, the Jackson-based practice is doing something no one else is doing: creating a 3-D computer model of clients’ bodies they can carry with them on their phones. Since 2009, Profile founder and executive director Landon Wiedenman has been working on the Profile Project, an advanced application that benefits both clients and massage therapists. Next month, Profile therapists, including new associate Christy Cook, will begin using the app to track clients’ treatments and progress. The app was developed by Wiedenman and his partners, Alon Wiedenman, Lisa Chong and Dr. Barry Green — who in the late 1970s opened the first state-approved massage school in California and has personally trained more than 3,000 massage therapists. It benefits clients by allowing for better continuity of care and by giving them greater control of their health care records. It benefits massage therapists by offering predictive treatment models. “Profile Massage was founded to help people,” Wiedenman said. “This is the next phase of development for us.” Wiedenman said he first began thinking about the need for such an app because so many of his clients also see massage therapists elsewhere. “When I’d see these clients, I’d always be thinking that I wish I knew what their other therapists were seeing and doing with them,” Wiedenman said. “If I knew what their therapists elsewhere were doing, I could give better continuity of treatment, which in turn would better help my clients.” So, starting this fall, after years of research and development, the Profile Project app (tentatively called Massage Advisor) will debut at Profile Massage and at select practices in San Diego and Los Angeles that have a relationship with Barry Green. Rather than making notes on paper, therapists will enter observations directly into the app’s 3-D note-taking system. Upon check-in, clients will do the same. “This app was developed in layman’s format,” Wiedenman said. “You don’t need to know what things are called or be able to anatomically describe them. A 3-D computer model corresponds to your own body, and you just point on the model to areas where there are issues.” The benefit to therapists is that the app synthesizes all the inputs from clients and therapists to suggest predictive treatment models. “I’ve given upwards of 5,000 massages, and still most every day someone comes in with a new pattern and I don’t immediately know the best way to relieve their pain,” Wiedenman said. “No one person can know everything. This tool allows us to combine all of our knowledge into a collective reference we can then draw from very quickly and conveniently.” Massage therapists and other health care practitioners interested in participating in the Profile Project should contact Wiedenman. For more, visit — Dina Mishev

At Vom Fass, owner Kim Weiss offers customers gourmet oils, vinegars, spices and liqueurs they cannot find at other businesses in Jackson Hole, poured “from the cask” into attractive glass containers.

Vom Fass 60 E. Broadway 734-1535 –––––––––––––––––––––––––––––––––––––––––––––––––––––


ucked beneath the Snake River Grill, Vom Fass has a variety of delightful, imported oils, vinegars, spices and liqueurs — all for the sampling. Cognacs, Irish single malt whiskeys, Calamansi vinegar, rosemary oil: Customers can taste everything Vom Fass has to offer.  “We call it the gourmet’s candy store,” said owner Kim Weiss. It’s a one-stop shop for foodies, she added. The plethora of options not typically available in Jackson makes the place perfect for visitors, dates or just a night out. “This is a fun place to go,” she said. “Most people like to taste things.” Customers can purchase from a variety of glass bottles or containers to fill with simple olive oils or balsamic vinegars. The alcohol products for sale are all pre-bottled in glass containers. Glass packaging allows patrons to personalize their goods with the name of the product or a special message in marker. While the store is not new, its libertine absinthe, sour cherry vodka and apple brandy are. Vom Fass — which appropriately means “from the cask” — received a coveted liquor license last August, which allows Weiss to sell and offer samples of exotic alcohols. “For a scotch lover, this is a real find,” Weiss said. The liquor license also gives the store more wine-tasting and happy-hour opportunities. The shop has signature cocktail drinks for tasting every Friday and Saturday from 5:00 to 6:30 p.m. One called the Vixen is a variation of a Cosmopolitan. “Cocktails, I think, are the new thing, but a lot of people don’t know how to make them,” Weiss said. “It’s about figuring out what tastes good together.” In the winter, Vom Fass often has cooking classes and other educational events, such as cocktail and scotch classes. Weiss started the shop two years ago after coming across a Vom Fass in England and buying some oils and vinegars to take home. When her supply went dry, she could not find similar high-quality products in the valley, she said. So she started her own shop “A lot of what we offer you can’t get anywhere else,” she said. Weiss even had her five children do blind taste tests on products Vom Fass offered and a few more expensive counterparts. Her kids unanimously agreed Vom Fass products were better, she said. “Most everything in here is affordable, but you’re getting the best,” Weiss said. “If you can’t afford a lot of the best, you can get a little of the best.” Vom Fass is open 10 a.m. to 10 p.m. Mondays through Saturdays, and 10 a.m. to 7 p.m. Sundays. — By Brielle Schaeffer

ampton has you covered with a clean and comfortable place to stay. We extend special rates to AAA members and welcome all HHonors members. Plus, our seasonal rates will have you referring the Hampton to friends and family visiting Jackson Hole!

Hampton Inn Jackson Hole 350 S. Highway 89, Jackson, WY 83002 307-733-0033 •



ith farm, ranch and home supplies, Big R Ranch and Home has a variety of items to fit all needs. “There’s probably 80,000 different items here,” owner Jim Linton said, “maybe even 85,000.” Downstairs, the store has pet and horse supplies, farm provisions and hardware, and more — such as candy at the checkout counter. Upstairs, the store has Carhartt clothing for men and women, cowboy hats, boots and even toy tractors and horses for kids. “We have a little bit of everything,” general manager Robert Mack said. As such, Big R has an old-time general store feel. It’s a one-stop community shop. The store opened two weeks ago a block east of Giovanni’s on Meadowlark Lane, the former site of the Builders Lumber & Supply. When the lumber supply store was up for sale last year, Linton knew it was his chance to open a Big R in Jackson with his wife, Carol. They have owned a home in Jackson since 1985. “We’ve seen a great potential for this market for 25 years, but there was never a building available,” he said. So far, Big R’s Carhartts, fencing, lawn and garden supplies have been best-selling products at the store, Mack said. With his brother, John, Linton owns other Big R stores in Powell and Riverton. Their family has been in Wyoming since 1890, Linton said. Mack and his crew worked to get the site ready by their end-of-May goal, he said. The business was started from the ground up, Mack said. “There was literally nothing here but the building,” he said. Now the site has several warehouses and goods storage areas. Mack said he’s grateful to be employed by the Lintons, who are family-oriented and community-minded. “It’s great to work for them,” he said. The store serves people on both sides of the Teton Range. “We have a 100-mile radius of customers coming in,” Mack said. Mack said he enjoys seeing all the different patrons come in — everyone from cowboys to average Jackson homeowners and even tourists. The staff is friendly, knowledgeable and attentive to customers, trying to find them exactly what they need. “Hopefully, we’ll provide a great service to the community,” Mack said. Big R is open 8 a.m. to 6 p.m. Mondays through Saturdays, 10 a.m. to 4 p.m. Sundays. For more, visit www.lintonsbigr. com. — By Brielle Schaeffer

Ashley Wilkerson


8 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

HEAL YOUR PET Spring Creek Animal Hospital is pleased to be the first to introduce a drug-free, surgery-free alternative to your pet’s pain: the Companion Therapy LASER® System.

Disorders That Respond To Laser Therapy include: Arthritis Post Surgical Pain Relief Insect Bites/Stings Lacerations/Abrasions Wound Healing And more...

Acute & Chronic Ear Infections

In N8V Beauty Salon, Rafter J 406-599-6620 –––––––––––––––––––––––––––––––––––––

Degenerative Disc Disease


Gingivitis Periodontal Disease

Anal Glands

Hip Dysplasia

Hot Spots Skin Disorders

Degenerative Joint Disease

Arthritis Lick Sores


Call to schedule your pet’s treatment: (307)733-1606

1035 W. Broadway (across from McDonald’s)


Jackson Hole DINING &


Now Online at Smartphone and Mobile Device compatible Search Restaurants by Cuisine, Meals, Price Range Make Reservations • Get Directions View Menus, Maps, Recipes, Blogs, and Videos ole’s Jackson H u n e m o -t o g book for 25 years

Focus Productions, Inc. Like us on Facebook at 307-733-6995

Light Body Sculpting Studio

ilmmaker Travis Rice, server Jessica Koncak and carpenter Justin Watsabaugh are among the many people who see Gypsy Cloud for massage, energy (NRG) healing and the Rolf Method of Structural Integration. Watsabaugh literally crawled into Gypsy’s office with a back injury that he reported required surgery. Under her healing care, his recovery allowed him to race in the Town Downhill the following year, sans surgery. Gypsy helped Koncak after a fall that had debilitated her for more than a year. “Gypsy’s body sculpting not only has me pain-free,” Koncak said, “but completely in tune with my body.” Gypsy has been in the healing profession for more than 25 years, working in Jackson and Pinedale for the past 13. Clients may enjoy a quiet, relaxing deep-tissue massage or an active Rolf session. The Rolf Method is typically a series of 10 one-hour sessions called a recipe and designed by Ida P. Rolf to realign the body in the field of gravity, Gypsy explained. “You get to keep the results of Rolf work. In fact, the results are not only permanent, they are progressive. Months after a session, you are still reaping the benefits.” After Gypsy herself received Rolfing, she grew two and a half inches taller and gained a better sense of self. “It changed my body and my life so profoundly that I had to train to offer the work to see what was possible for others,” she said. “Now I employ the recipe, following the specific goals of each hour, yet tailor each session to honor the needs of the client I am working with. The client’s body

Ashley Wilkerson

Gypsy Cloud of Light Body Sculpting Studio offers relaxing deep-tissue massages and active Rolf sessions to help restore and maintain order, balance and function. directs the session. I listen to what it tells me to do.” Her gift is to intuitively meet people where they live — “in the body and at the level at which they are willing to be touched,” she said. “If there are areas of the body not working properly due to injury, insult or illness, we address those areas to restore balance, order and function. That restoration effects physical performance, better energy levels or enhanced relationship skills.” she said. “That happens because even as we are working the body, we remember that there is no separation between body, mind and spirit. All aspects of being become lighter. That’s why I call it Light Body Sculpting Studio: As density imprints are lifted from the flesh, the lightness of being is realized.” she said. Healing is about getting to the root of the problem, Gypsy’s client Rice said. “That’s why I enjoy Gypsy’s work so much,” he said. “She is a true healer.” — Brielle Schaeffer

Jackson Hole Clean Air


690-2977 –––––––––––––––––––––––––––––––––––––


New chef New meNu Now SeRVING PIZZA Everything made fresh and from scratch daily Patio is open


SuN-ThuRS 5-9 • fRI-SAT 5-10 690 S. hwY 89 • 307.734.1970 (corner of meadowlark Lane) 99999999

ackson Hole Clean Air, known for nearly a decade for its expertise in air-duct cleaning, has expanded its services to include mold treatment as well as flood and fire restoration and complete reconstruction. The new services are built upon owner Gregg Otto’s many years in the construction and air-duct cleaning industry. He started building in Jackson in 1990 and launched Jackson Hole Clean Air in 2003. “Air-duct cleaning requires going into crawl spaces,” Otto said. During his travels through crawl spaces, he started seeing mold issues. “When we recognize an issue, we want to alert and advise the homeowner toward the proper course of action, whether plumbing-, electrical- or HVAC-related.” Mold remediation seemed like a natural offshoot for business expansion. Otto has received certification in flood and fire restoration, followed by antimicrobial remediation certification through The Clean Trust. The Clean Trust has established, in partnership with ANSI, the national standard and certification for professional mold remediation. The core of this standard is that “mold contamination should be physically removed, and the structure should be returned to its original condition. Attempts to kill, encapsulate or inhibit mold growth instead of proper source removal generally are not adequate,” the organizations state. “So, mold remediation is much like surgery on your home,” Otto said. “It is the removal of the cancer. Mold generally occurs when something is compromised, like a roof that is leaking or not properly vented, a crawl space where a pipe has broken or water has accumulated.” Recently, Otto inspected an attic and found black mold had invaded “because the insulation covered up the venting.” This is where Otto’s 20 years of building experience is vital to the process: preserving the structure, cleaning up the contamination, fixing the issue of why mold grew in the first place and returning the structure/living space to its original condition. If mold is not eradicated, it can cause respiratory problems and trigger allergic reactions. That’s also one of the reasons busi-

Ashley Wilkerson

Gregg Otto of Jackson Hole Clean Air has added mold treatment as well as flood and fire restoration to his menu of services. nesses and homeowners choose Otto to clean their air ducts. The recommended frequency for air-duct cleaning is every three to five years — one to two for the allergy-sensitive — but that can be influenced by heavy dust and dander, whether people have pets, sensitivity to indoor air quality and especially new construction and remodeling. Rodents are a significant issue, too. “Houses are built so tightly these days that dust and debris builds up and keeps recycling through the structure,” Otto said. After a cleaning, “allergy-sensitive clients in particular notice a big difference.” For its restoration work, Jackson Hole Clean Air has a new piece of equipment: a baking-soda blaster that removes a thin layer of wood that mold adheres to or that has been charred by fire. The process is less aggressive than others, “and gets back to the essence of chemical-free home restoration,” Otto said. Baking soda blasting is so gentle and effective, he said, it was developed for the restoration of the Statue of Liberty in the mid-1980s. — Jennifer Dorsey

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 9

Ashley Wilkerson

Chris Hughes, owner and master mechanic of A1 Auto, says people should know their mechanic as well as they know their dentist.

Giovanni’s 690 S. Hwy. 89 734-1970 –––––––––––––––––––––––––––––––––––––––––––––––––––


iovanni’s is back. Not that is ever went away, but a new chef, a new general manager and a new made-fromscratch appraoch to Mediterranean-Italian fare makes it feel like a brand new restaurant. Giovanni’s was opened in December 2009 by Carl and Emily Knobloch, who spend about half the year in Jackson and half in Atlanta, and their daughter, Jackson resident Emmy Knobloch, General Manager Christina Bye said. In Atlanta, the Knoblochs had a favorite restaurant they wanted to duplicate in Jackson, but it never seemed to gain traction here. Bye, who was hired as a bartender when Giovanni’s first opened, was promoted to bar manager within a week and then manager. The Memphis, Tenn., native has a deep background in restaurants. “I started when I was 16,” she said. “I like to go into hotels and restaurants and help them. I like the challenge of making it happen.” Turning Giovanni’s into a success proved not just a challenge, but a pleasant experience, she said, thanks in large part to the unflagging support of the Knoblochs and to the team she assembled, which includes consultant Michael Gallivan. Gallivan is well known as the former chef at Teton Pines and former owner of The Chef’s Table. For the past two summers, he helped reopen a club in Nebraska where he met a young chef named Alex Demmon. “We hit it off,” Gallivan said. “He has integrity, kitchen skills, could work with everyone, and people like to work with Alex.” So, when he was hired in November to help reboot Giovanni’s, he immediately thought of Demmon. Demmon grew up in Pheonix and right out of high school trained at Le Cordon Bleu in Scottsdale. He “bounced around” for a few years before finding himself in Nebraska, meeting Gallivan, and coming to Jackson in November. Gallivan said Giovanni’s new menu is less about unusual or surprising dishes than about “familiar family favorites”: calamari and gazpacho, caprese salad, linguini clams and pasta primavera. “We do eggplant Parmasan,” he said, “but we do it with flare” — prepared to give the eggplant a steaky texture and presented in a striking, stacked tower. “Or our vegetable lasagna is really something,” with a bright stripes of spinach and red peppers running through it — whole ingredients you can easily identify. “Our meatballs are really good,” he said. “When Alex and I started working on them, it looked like a science lab in here,” as the pair experimented to get just the right recipe. “You can’t get more familiar than a meatball, but we really make it special.” Nearly everything is made in the kitchen, including the pasta, the bread, the pizza crusts — even the ice cream. Pizzas are cooked in a Woodstone oven, purchased from the factory in Bellingham, Wash., to which Gallivan and Demmon travelled to get training from the makers in the specialized oven’s secrets and ideosyncracies. And the Mediterranean slant to the menu means lots of other possibilities aside from pasta dishes. — Richard Anderson

Ashley Wilkerson

At Mountain Business Center, Kevin Ball leases fully furnished, “plug-and-play” executive office suites, complete with Internet service and conference rooms.

Mountain Business Center

A1 Auto 1190 S. Hwy. 89 732-2277 ––––––––––––––––––––––––––––––––––––––––––––––––––


t A1 Auto, owner Chris Hughes prides himself on individual service. Hughes, a 30-year veteran of the auto mechanic business, opened his one-man shop on south Highway 89 earlier this year. “You know your doctor, you know your dentist on a oneto-one basis,” Hughes said. You should know your mechanic, too, he said. With auto shops, people often just drop their car off to get it fixed. “Here it’s just me,” he said. “It’s pretty personal.” Customer demand convinced Hughes to open A1 Auto. He was working with Legacy Classic Trucks, where past clients began begging him for service. “I stopped repairs for about six months and did some custom building, and people weren’t too happy,” Hughes said. They were calling him at home to get him to fix their cars, he said. Hughes has spent his life learning and studying about engines and vehicles, working at both Toyota and Subaru dealerships. He’s a factory-trained Toyota master technician and an Automotive Excellence Master. To maintain his master certification, he tests constantly to demonstrate his skills on vehicle brakes, suspension and major engine repair, among other things. He’s knowledgeable about a variety of vehicles and has experience working on domestic and imported cars. “I’ve done a lot of everything,” he said. Just as grease runs through Hughes’ veins, his affection for vehicles runs in his family. “Ever since I was a kid, my father, uncles, grandfather, everybody had cars,” he said. His father was a “semi-serious collector,” with hot rods and other fancy cars. Hughes himself has five cars: three Chevrolets, including a ’96 Impala Super Sport, and two Toyotas. “They show up,” he said. “I can’t get rid of them.” Hughes also has experience restoring antique cars, like his ’69 Chevelle Super Sport. He has worked on other classic cars like Camaros and old Chevrolets, too. At Hughes’ small but homey shop, he does any and all repairs imaginable, from fixing broken automatic windows to oil changes to tuning floorboard engines on older-model Toyota vans. His service is not only personal and personable, it’s also honest. He does not just throw parts at a car problem until he figures it out. Few mechanical problems stump him, but if one does, he tells customers what their options are and a true estimate of what it may cost. Hughes wants to keep his services competitive but affordable, he said. “A lot of people appreciate that one-on-one service, that someone cares about their car and them, and they get to talk to them,” Hughes said. — Brielle Schaeffer

dish ng

690 S. Hwy. 89, Suite 200 200-6111 –––––––––––––––––––––––––––––––––––––––––––––––––––


ackson Hole has long been a home (or second home) to many executives. Now the valley has its first full-service executive office center. In November, Mountain Business Center opened above Giovanni’s restaurant at 690 S. Highway 89. Mountain Business Center has seven fully furnished offices complete with secured, high-speed Internet and a VOIP phone system. There’s also a day office, two conference rooms equipped with video conferencing capability and reception services. Mountain Business Center tenants lease less space, yet get more room than conventional office tenants. “It’s completely plug-and-play,” managing partner Kevin Ball said. “It is convenient and service-oriented, so our tenants can focus on what’s important: their business.” Ball is new to the valley but not to executive offices. He previously founded and headed a similar operation in Portland, Ore. Mountain Business Center tenants have complete control of their rented spaces and also have access to a reception area, a kitchen and lounge, and conference rooms. The offices range in size and can accommodate up to four people. Several of the offices are coming up for lease this month. Occupancy agreements are typically for one year, however, Mountain Business Center offers complete flexibility on lease terms. “We offer our clients ultimate flexibility regarding their office needs,” Ball said. “We can customize different packages for different needs.” Mountain Business Center also has a variety of virtual office services, including hourly conference room and day office rentals, mail handling and forwarding service, reception service, and a Nexus package for family trusts and foreign businesses that have the benefit of Wyoming tax treatment. “There are some people who don’t need a physical office but need all of the services,” Ball said. “We cater to those folks by offering ‘virtual office packages’ or each service al a carte,” Mountain Business Center also produces the Investors Information Monitor, a financial platform providing financial information from experts in a variety of economic sectors and asset classes via a monthly newsletter and video seminars. The webinars are 30- to 60-minutes long and are given by a host of industry experts. “We have relationships with the best and brightest experts in almost every asset class who routinely give a state-of-the-union for their area of expertise,” Ball said. The webinars are streamed live and then archived so Investors Information Monitor subscribers can access the information again at any time. The newsletter is a “Reader’s Digest of leading financial publications along with general economic data relating to important sectors of the economy,” Ball said. “The bottom line is that we’re here to assist executives and small businesses, whether they need a physical office, ‘virtual’ office services or enriched financial information,” he said. For information, visit — Dina Mishev

Knit on Pearl



LIKE THE MAGAZINE? Then you will love our website,

You’ll find: • What’s fresh this week at area markets • Foodie events • Restaurant listings • A reservations system

145 West Gill Hours: Monday-Friday 10am-6pm Saturday 10am-5pm

Check out the site regularly for daily posts and to find out anything and everything you should know about dining out in Jackson Hole.

733-Knit • 145 West Gill



Please proof and call Adam at 739-9538, or return via Fax at 733-2138. Thanks! PDF Proof?


Ashley Wilkerson

Christina Bye, Michael Gallivan and Alex Demmon have been the leaders in the reinvention of Giovanni’s, offing house-made pastas, breads, pizzas and more on their distinctive, Mediterranean-Italian menu.

10 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Teton County Library


125 Virginian Lane 733-2164 ––––––––––––––––––––––––––––––––––––––––––––––––––

690-7911 — Cara Rank 690-2634 — Allison Arthur ––––––––––––––––––––––––––––––––––––––––––––––––––


ll the library books in Teton County fit in a few hundred square feet of an old log building on King Street from 1938 until 1997. Since then, demand for books and the library’s lengthening list of other services has grown much faster, and after only 15 years in its new building on Virginian Lane, Teton County Library is taking the next big step. Since September, work has been under way on an addition to take the library from 24,000 square feet to 35,000 square feet. When the library reopens Saturday, July 7 — after a closing that starts June 21 for a big push to complete phase one of the addition and renovation project — patrons are bound to think the disruption and temporary closures were worth the hassle. “We’ve designed a space that gives patrons more of what they’d like to have,” said Dail Barbour, library facility manager. The new Youth Wing is the main feature of the new construction. It will provide more room for books and computers for younger users, and features a design that separates teenagers from smaller kids. There will be classrooms that can be used for book groups, study sessions and story time. An early literacy room will be a fun, dynamic area that combines resources and play to promote school and reading readiness skills and family development. The Youth Wing, combined with a move of the adult reading area to the west end of the building, is also part of pleasing grown-ups looking for a quieter space to read and study. “We’re separating some of the more, shall we say, ‘active’ library patrons, who tend to be a little louder, into their own wing,” Barbour said. “At the same time, by changing the reading room toward the west end, it’s away from the Youth Wing

O Ashley Wilkerson

Richard Kussy, of Jackson, installs flooring for Quality Flooring in the Youth Wing of the Teton County Library. The new wing will open July 8 with an ice cream sundae party. and the entrance, in the quietest part of the building.” The new adult reading area will be unveiled after the library completes the last phase of its project in January 2013. A ribbon-cutting and party will be held 1-5 p.m. Sunday, July 8, to inaugurate the new wing. There will be family events and ice cream sundaes and for teens a “flash mob” featuring a famous literary character. Teens interested in participating in the event should call the library to register for a workshop to be held July 6. In the next phase of construction, the library will focus on infrastructure and interior improvements on the existing building. This includes new floor coverings and furniture and work to boost the electrical and data systems to meet user demand, Barbour said. “The electrical and data were maxed out,” she said. “In the 1990s, nobody anticipated the amount of power and data we were going to be using in libraries.” That work — the last that is planned as part of the project — should be complete by December or January. Visit for information. — Mark Huffman

ne night while making dinner, Allison Arthur and Cara Rank got to talking about how there was no magazine or website they could turn to for information about Jackson Hole’s culinary scene. Never ones to shy away from a challenge (like making French macarons), the two writer friends decided to take on the task themselves. In December, they launched Dishing, a magazine and companion website (www. that’s the most comprehensive guide to dining in Jackson. “We deliver local culinary content in the style of a national publication,” Rank said. “It is timely, pertinent and showcases the incredible culinary scene here.” Dishing offers residents and visitors entertaining information about restaurants, food trends, chefs and recipes in the region. The free magazine is seasonal, with two issues per year, and can be found around the valley in hotels, restaurants, free stands, select retail locations and through the visitors center. The editors encourage anybody who wants copies to simply request them by sending an email or visiting the website. The summer issue, which hit stands this week, features a story about artisan gelato and ice cream, a guide to the region’s farmers markets and a story about Western-style sauces and spices. The Dishing gals also take a look into Jackson’s wine scene and peer into the coolers of some of the most interesting fishing guides. Rank and Arthur encourage people to enjoy the magazine and to check the website daily. “We offer a new food feature story every day, and the calendar of events is the best resource around to use before you head out at night,” Arthur said. offers readers daily updates on a variety of food and dining-

Dishing Magazine / Courtesy Photo

Food, where to find it and the people who prepare it are the subjects of Dishing, a magazine and website about dining in Jackson Hole. related topics. This summer, specifically, you will find a weekly column, “What’s Fresh This Week,” which is a look at what Jackson markets have for sale from area farms. There’s also monthly video content, a recipe database, restaurant menus and a reservations system. “We want tourists to use Dishing to plan every meal,” Arthur said, “and we want residents always to check in for the best happy hour deals and to find out about new dishes and new restaurants in the area.” Dishing is designed to reach a wideranging audience, from the well-traveled and well-fed foodies to the kitchen novice. The easy, approachable content and mouthwatering photographs invite readers to savor the publication for months. The magazine’s photos and restaurant descriptions help guide people to the best dining experiences in Jackson Hole. And the website? No need to wish for Eater or Grub Street to come to town — we have Dishing! — Submitted by advertiser


BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 11

TriLipid Research Institute

First Western Trust / Courtesy Photo

At First Western Trust, Thomas McNichols and Darby Eagan help clients build their financial future. Ashley Wilkerson

A place to meet friends that isn’t a bar, Cowboy Coffee’s new shop in Gaslight Alley will feature one-cup brewing, quality beans from around the world and light fare.

Cowboy Coffee

125 N. Cache 877-526-9269 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––


othing beats a strong cup of coffee early in the morning before a hard day of work, whether that work entails branding cattle, stalking a bull elk, climbing a peak, hitting the ski slopes or heading into the office. There’s something quintessentially Western about having a pot of coffee sitting on the fire at the start of the day — even if nowadays your fire is the stove in your kitchen. Locally roasted Cowboy Coffee has been Jackson’s goto pick-me-up beverage for more than 20 years. But you’ve always had to brew your own cup at home — until now. Starting this summer, Cowboy Coffee is expanding its scope beyond wholesale roasting into the retail business. Now you can enjoy a cup of freshly brewed Cowboy Coffee at the newly opened Cowboy Coffee bar on the northwest corner of Town Square. “We are trying to help people in Jackson expand their coffee experience,” Rob Ottaway said. Ottaway and his business partner Pete MacIlwaine provide the brains behind Cowboy Coffee’s newest endeavor. The coffee bar features Cowboy Coffee’s signature roasts and blends, including organic and fair trade options, as well as a rotating selection of “origin country” beans that are brewed using a one-cup brewing method that has sprung up in the specialty coffee scene in the past couple of years. “People say one-cup brewing makes the best-tasting coffee. It’s definitely really popular right now,” Ottaway said. “Everyone has their personal preference, of course, but one-cup brewing is a good platform to taste the intricacies and flavors of a particular coffee bean.” Cowboy Coffee is all about the quality of its beans. Ottaway and MacIlwaine roast only high-grade Arabica coffees from around the world. But where the plants grow affects the quality and taste of the beans produced, so they will not only serve their regular house blends, they will also highlight different coffee-growing regions on a weekly basis. But one-cup brewing is just the germ around which the new coffee shop is growing. “We will be open until 10 p.m.,” Ottaway said, “so people can come and hang out without having to go to a bar. We want to offer a late-night kind of scene that’s different, an alternative to the bar scene, which is all we have around here right now. “We have a good sound system, so there will be music,” he said. “The atmosphere is great. We’ve redone the whole space to create a nice place to relax, and there will be light food — pastries, sandwiches, salads and soups — as well.” — Molly Absolon

First Western Trust

690 S. Hwy. 89, 2nd floor 220-0326 or 220-3309 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––


esterners are different. Much of the wealth accumulated out here is first- or second-generation wealth. The families who control the funds tend to be more entrepreneurial than their East Coast counterparts. They have a different mindset about business and financial goals. These are the people First Western Trust Jackson Hole aims to serve, according to president Thomas McNichols. “We are the first Western-based private bank and trust company,” McNichols said. “We started in 2004 in Denver and now have 12 offices in Colorado, Arizona, California and Wyoming. We are geared toward serving the Western mindset.” First Western opened its trust department in Jackson Hole in the spring of 2012 (it also has a trust department in Laramie). Initially, the Jackson office will provide wealth management and trust services. “We know that people like dealing with a local presence when managing their wealth,” McNichols said. “They like knowing the people they are working with, like being able to come in and talk to us face to face. They want a private, exclusive place to do business. And they want expertise in investment management and estate planning. We can offer all these things.” McNichols said Wyoming was an obvious place for the company to expand. Ranked as the most tax-friendly state in the union, Wyoming is an “on-shore alternative to off-shore investments,” he said. “A trust is about building a foundation for security, protection and continued success of a family,” he said, “and the progressive tax laws of Wyoming allow First Western to better do so for our current and future clients.” First Western is renovating a new office suite off South Highway 89 on the second floor, above Giovanni’s restaurant. The new space is scheduled to open in August and will provide workspace for five to six employees — hand-picked, top-notch professionals. “We will have financial expertise here,” McNichols says, “and we will have operational support from our headquarters in Denver. I like to think of us as a kind of boutique trust office. We are small and intimate yet still have the benefits of a larger operation.” First Western calls its propritary approach to wealth management “ConnecView,” which focuses on a client’s entire financial picture and taps into the firm’s many disciplines. No decision is too small or too big to be considered, according to First Western’s approach. First Western clients always have a familiar face in a local associate, but an entire Western team is at their disposal to realize financial dreams. “Of course, the main money centers of the world are New York, London, Hong Kong, Zurich,” McNichols said. “But when you combine our local expertise with our ability to tap into outside resources, I think we bring the best of both worlds.” — Molly Absolon 733-4427 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––


any women and men are familiar with Jackson Hole’s harsh, high-altitude climate that’s tough on skin and makes skin care a challenge. Few, however, know Jackson Hole as a center of skin-care research and innovation. A Jackson-based company is changing that. TriLipid Research Institute LLC is combining advanced science with natural ingredients in innovative new ways to help heal and prevent dryness, combat the effects of aging and keep skin at its healthiest and most beautiful. “There are many causes of dry skin,” says Frank Fanning, CEO of the TriLipid Research Institute LLC, founded in Jackson, “climate, sun, cleansers, age, to name a Trilipiderm / Courtesy Photo few. However, there isn’t enough serious research Jackson’s own solution to dry being done to combat skin, trilipiderm is designed the problem. That’s to help your skin hold moisture in a harsh climate. where we come in.” Fanning’s product, trilipiderm®, is an all-body moisture retention creme. “trilipiderm® actually restores your skin’s natural ability to hold moisture,” says Fanning, “the perfect harmony of science and nature.” For more than 30 years, Fanning, a chemist by trade, ran a business out of Chicago that cosmetic companies worldwide turned to for new skincare ingredients. But “these were primarily marketing companies more interested in cheaper costs versus effectiveness in solving skin-care problems.” Fanning sold that company and with Dr. Alan Wohlman — holder of dozens of skin-care patents and a member of the prestigious New York Academy of Sciences — founded TriLipid Research Institute LLC and began extensive research into the properties of plant-based derivatives. trilipiderm® not only helps your skin retain moisture without pore-blocking petrolatum and mineral oils, the creme also aids in healing skin inflammations and epidural wounds, encourages the production of new collagen to reverse some of the effects of aging, and replenishes the skin’s natural, youthful luster. “trilipiderm® actually waterproofs the skin,” says Fanning. “Once the protective layer of lipids has been restored, your skin becomes moist and healthy.” And in a market where everyone is looking for natural products to put on their skin, trilipiderm® is comprised of all-natural active ingredients, including Abyssinian, Jojoba, Olive and Meadowfoam. “Every day we get new testimonials on our Facebook page,” Fanninng says. “They like the non-greasy feel and the way it quickly absorbs into their skin. They like the airless pump used in our eight-ounce container, which dispenses every drop. And they like the price.” By summer, Fanning and the TriLipid Research Institute LLC, expects to unveil a version of trilipiderm® with sun block. “No matter man or woman, you can’t start early enough in your life being smart with skincare,” says Fanning, “especially with our climates getting drier and drier.” For information about TriLipid Research Institute LLC or trilipiderm®, go to — Submitted by advertiser


12 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Ashley Wilkerson

Ashley Wilkerson

Doug Wachob brings technology to adult ourdoor seminars.

Teton Science Schools

700 Coyote Canyon 733-1313 –––––––––––––––––––––––––––––––––––––––––––––––––

Ashley Wilkerson

Most Wanted Performance

Tori Jo Carson, Shara Buday and Mitch Theriault (not pictured is Jessica Dunn) are the expert stylists who work at Champu Salon, where they offer the “caviar of color lines” and other beauty products.

Champu Salon

1175 S. Hwy. 89 733-MOST (6678) ––––––––––––––––––––––––––––––––––––––––––––––––

1160 Alpine, Suite 1G 739-4646 –––––––––––––––––––––––––––––––––––––––––––––––––



e just felt the valley needed a one-stop, friendly small-engine shop,” said Trevor Eva, who with Tyler Doucette and Alan Murdock, owns justopened Most Wanted Performance. The store, which raced to open the week before Memorial Day, has a 10,000-square-foot shop just south of Sunrise Home Center. Most Wanted Performance will service, repair and/or enhance the performance of gas-powered small engines from boat motors to motorcycles, ATVs, side-by-sides, dirt bikes, snowmobiles, chainsaws, lawn mowers and weed eaters. The shop also does customization and performance enhancement for diesel engines. The shop’s motto is “Your one-stop performance shop.” “We pride ourselves on quality customer service, fast turnaround and skilled mechanics,” Eva said. “If someone drives up or walks in with an easy problem, we’re not going to make them wait a week to get it fixed. We’ll roll them in right away, get the work done, and send them on their way.” Doucette and Murdock are certified Polaris technicians. But that doesn’t mean the men know only Polaris motors. “To them, a motor is a motor,” Eva said. “Attaining that certification isn’t easy; you need to know a lot about everything to get it.” Eva has long been known among the valley’s diesel diehards for his work. His truck, which he has customized to be almost 700 horsepower, will be featured on the cover of the July issue of Diesel Tech Magazine. The new shop gets a write-up in the same issue. “The diesel service is more at the custom end,” Eva said. “We’re not going to be the around-the-corner, oil change place, but the place you come when you want a lift kit or more power, better mileage or truck accessories. “Essentially, anything with a motor, we’ll work on,” Eva said. “If it can’t be fixed, we’ll let you know that as soon as we know, as opposed to spending a bunch of your money first.” The three owners, who are also friends and riding buddies, first worked together five years ago when they developed a revolutionary performance kit for select Polaris snowmobiles (a model for Ski Doo snowmobiles is in development). “We all thought this kind of place was something the valley was missing,” Eva said. In addition to service and repair, Most Wanted Performance sells used dirt bikes, motorcycles and snow machines, trailers, parts and accessories for all outdoor motor sports, and Klim helmets and apparel. Come winter, it will carry all necessary gear for backcountry snowmobiling safety. The shop also plans on bringing in a line of dirt bikes for sale, but, as of press time, hadn’t yet decided on the line. Most Wanted Performance is open from 8 a.m. to 5 p.m. Monday through Friday, 8 to 3 on Saturdays and by appointment. The shop is closed Sundays. For more, visit — By Dina Mishev

he name Champu Salon is new, but the cuts, coloring, manicures, pedicures and facial waxing performed there are just as fabulous as they were when the business was Mimi’s Hair & Body Care. Shara Buday bought the salon last September from her older sister, Mimi Duckett. The salon has been so busy it has taken until last month for Buday to get around to changing the name. Buday, a master stylist and colorist, wasted no time in beefing up the intimate salon’s staff. With her now are three other women: Jessica Dunn, Mitch Theriault and Tori Jo Carson. A Jackson native, Dunn has been doing spa manicures and pedicures since 2008. She briefly relocated to Hawaii so she could work at a spa where she learned new techniques, including hot stone pedicures. She specializes in natural nails, gel polish and spa pedicures. Theriault has been in the valley for 17 years and has been a licensed cosmetologist for 11 years. “I love my job,” she said. She does hair cutting and coloring, manicures, pedicures and facial waxing. Carson specializes in coloring and cutting. Buday was Duckett’s first hairdresser. “Mimi flew me out here to work with her when she opened the salon,” Buday said. “It wasn’t a hard sell; I had been out the summer before and knew how beautiful it was.” In addition to cuts and coloring, Buday does lots of wedding work, especially in the summer. (Full disclosure: Buday did my hair for my wedding and understood exactly what I wanted.) While the salon is as comfortable and fun as it was when it was Mimi’s — “What we hear from our clients again and again is that it’s a very inviting salon,” Buday said — the new owner did redecorate. “It’s my taste now,” she said. The salon continues to stock a variety of retail products such as Redken, Paul Mitchell, MoroccanOil, Pureology, Bed Head, Alterna Bamboo, Jack Black and Matrix Biolage. It also continues to seek out only the best products to use on clients. “We’ve got the caviar of color lines now,” Buday said: “L’Oreal Professional IONA,” the first permanent, ammoniafree hair color. Its motto is “supreme respect for the hair.” Champu also uses Pravana color, which is free of parabens, sulfites, cocamide, DEA, formaldehyde, phthalates, and other ingredients that have been shown to be harmful to people and the environment. “Pravana is the ideal color for high lift, always achieving the perfect tone, never brassy,” Buday said. Champu is open 10 a.m. to 5 p.m. Monday through Friday or by special appointment. — By Dina Mishev

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t’s been a few years since Teton Science Schools offered adult seminars — what with getting a new campus up and running and a whole bunch of new youth programs — but this summer the 45-year-old outdoor education institution brings adult programs back with “eyeNature.”  “We’d been thinking about that for a number of years, wishing we could do that again,” Dr. Doug Wachob, assistant executive director, said. “This is an attempt to do things that require a low commitment from participants but that are unique.” Through June and July, Teton Science Schools will offer seven four- or five-hour courses tailored for adults and taught by members of the schools’ faculty. In keeping with the times, and as suggested by the name of the series, most have a distinctly 21st-century, technological component. Wachob, for example, will lead “Science for Stewardship,” which will teach telemetry — an essential tool in wildlife management today. Participants will get to actually experiment with the radio collars and antennae scientists use to track elk, wolves, grizzlies and other wild research subjects. “GPS Scrapbooking” will show how to use handheld technology for a new way to document outdoor adventures, create “virtual tours” of exploits and share them with friends and family. “There’s no way you could have done that 10 years ago,” Wachob said, highlighting how adult seminar possibilities have evolved since the last time the schools offered them. Other seminars include “Wolves of Jackson Hole: The Known and the Unknown,” taught by biologist Paul Brown, who will offer four hours of science-based information about wolves: pack behavior, habitat use, denning behavior and facts versus myths. “The Geography of Childhood” will train adults to teach their children how to play in the out of doors without a plan or program — something too many kids (and adults) have forgotten how to do. “When I was a kid, my mom was like, ‘Get outside, I don’t want to see you until dinner time,’” Wachob said. “Current generations are not doing that. There are all kinds of studies dealing with everything from health to social development that points to free play out of doors being an important developmental component for children.” And “Primitive Skills: Past meets Present” attempts to suggest what life in Jackson Hole might have been like 250 years ago and to teach a few of the talents one would need to survive — from making fire to using every last bit of that elk you plan on hunting this fall. Of course, eyeNature seminars are not designed solely for valley residents. Visitors are encouraged to sign up, too. The age limit on “adult,” however, is 16 and older. Summer is a busy time at the Teton Science Schools, with its Teton Junior Science School for children in pre-kindergarten through eighth grade, also offered at the Jackson Campus, and its field ecology and field natural history programs for middle school and younger high school students. Its flagship field ecology program for older high school students dates back to the schools’ founding in 1967. “Those are life-changing kinds of programs,” Wachob said. For details about eyeNature or other Teton Science Schools programs, visit — Richard Anderson

Trevor Eva, Tyler Doucette and Alan Murdock run Most Wanted Performance, Jackson’s one-stop small-engine shop.

180 N. Center St. #5 (behind Char-Ral Floral) 307-734-9021

Mon - Fri 8:30am - 6:00pm


BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 13

Jackson Hole Shooting Experience 690-7921 ––––––––––––––––––––––––––––––––––––––––


reat fun,” wrote two families from Moscow. “Greatest shooting experience ever,” said a couple from Vancouver. “Awesome time with Shepard at JH Shooting Experience,” wrote a Jackson Hole gentleman. Jackson Hole Shooting Experience is only 3 years old, but customer accolades like these posted on have already made it No. 1 on the popular travel website’s list of “Fun Things to do in Jackson Hole.” Owners Lynn Sherwood and Shepard Humphries and their team of instructors offer basic shooting and safety classes. They also have a “Luxury Entertainment Shooting Experiences,” providing a safe, educational and fun introduction to shooting and, for the more experienced marksman, ample opportunity to hone skills. Proficiency with guns is not a prerequisite: Families, corporate groups, tourists, college buddies reuniting, clubs and event groups with varying levels of expertise have all gotten a little taste of the Wild West by firing at targets under the open sky, with tutelage from instructors and always with an eye to safety. And while the photo of the bride and groom on the range begs an invitation for “shotgun wedding” jokes, Jackson Hole Shooting Experience does offer truly unique experiences tailored to every desire. “The majority of our clients have never shot before,” Humphries said, “or if they have, it was 30 years ago at camp.” The “Multi-Gun Rifle & Pistol Experience” has been the biggest hit with everyone from grandmothers to retired Marines. It offers an opportunity to spend half a day with an instructor shooting two dozen pistols and rifles, including .22-caliber precision rifles and pistols for plinking as well as an AK-47, a WWII rifle with bayonet, an AR-15 with premier Aimpoint optics and a Remington 700 .308 sniper rifle. “This experience introduces a wide variety of firearms and allows us to tailor the experience to each shooter,” Sherwood said. Sherwood and Humphries have added unique new experiences to the menu to tailor the fun to guests’ specific interests. The “Big Shot Premier Experience,” for example, includes the 50AE Desert Eagle Pistol, Smith & Wesson .460 revolver, 300 Win

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At the Jackson Hole Shooting Experience, Shepard Humphries and Lynn Sherwood give novices and experts a chance to shoot a wide and exhilarating collection of arms. Mag Sendero and even a .50-caliber BMG rifle. The owners describe this experience as an “intense one” that will “leave you exhausted and exhilarated.” In addition to the sportsman’s love for shotgun clays, new entertainment shooting experiences include a costumed competition called the “Cowboy Action Shooting Experience.” Guests dress in Old West attire, take on aliases like “Deadeye Dorothy” and “Stagecoach Steve” and move through stages modeled after the nationally recognized SASS matches. Beyond expanding their brand of entertainment shooting, both are NRA-Certified Instructors for basic pistol, rifle and shotgun, and they are eager to roll out more NRA and general skill-building opportunities. Sherwood has a passion specifically for bringing women and youth into the realm of shooting sports. Reservations are required for courses and experiences. “We’ve yet to find anyone who has not just loved it,” Humphries said. — Jennifer Dorsey

Introducing a revolutionary new product formulated and manufactured by Jackson’s own TriLipid Research Institute, LLC. No other moisturizer heals and prevents dry skin like trilipiderm® All-Body Moisture Retention Créme. You’ll find trilipiderm® at: ChangesDermatology Hair + Nail Salon - Goodie2Shoes -- Jackson Grocer Salon - Shear-Dimensions Salon + - Teton Teton - Goodie2Shoes Shear Whole Dimensions Changes Hair Nail Salon Dermatology - The Harmonic Spa - Teton County Recreation Center -The Salon in Wilson-Dream Chasers

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Only Liquor Store North of Town

Jackson Hole Women’s Care

140 E. Broadway 201-1489 ––––––––––––––––––––––––––––––––––––––––


e’re becoming more technologically advanced while still addressing the needs of our patients on a personal level,” said Dr. Mary Girling, a boardcertified Fellow of the American Congress of Obstetricians and Gynecologists, of her Jackson Hole Women’s Care. Girling’s style of care and the advanced technology she offers is so popular with patients that last October she had to move from shared offices in the Wilson Medical Center to her own space in downtown Jackson. “The new location is working out beautifully,” Girling said. “We’re two minutes from the hospital, and there’s plenty of room for us to do all the different procedures we do.” Girling had her own practice in Wilson, but she shared support and office staff with other providers. In the new location, her patients only deal with her staff. “When they call, it’s always the same person answering the phone, and it’s always the same nurse,” Girling said. “You don’t need to explain who you are when you call. It’s complete continuity of care.” Answering the phone is Girling’s office manager Samantha Smith, who is a CNA. “The fact she has medical training puts her in a great position when answering the phone,” Girling said. “She knows how quickly we need to get you in.” Girling also works with registered nurse Yan Olais. “She’s smart and very caring,” Girling said. “Some people might fear they won’t get a high level of care at a small practice,” Girling said. “I think it’s the opposite. Our patients see the same person every time they’re here, and

Ashley Wilkerson

Jackson Hole Women’s Care — CNA Samantha Smith, Dr. Mary Girling and RN Yan Olais — are now in their new Jackson offices, near St. John’s Medical Center. that’s important. Things won’t get lost in communication.” There are additional benefits to going to a small practice. “We are able to sit down and talk about what patients want and give them choices instead of just dictating what their care will be,” Girling said. Although small, Jackson Hole Women’s Care is a valley leader in bringing technology to patients. In July, the office will be among the first (if not the first) OB/GYN practices in the valley to use electronic medical records. Patients will be able to go to a web portal “to get copies of results rather than just a phone call,” Girling said. Girling’s full services include low- and high-risk pregnancies, advanced ultrasounds, in-office infertility treatment, evaluation and treatment of incontinence and pelvic prolapse, menopause and hormonal counseling, and medical and surgical alternatives for treatment of pain and bleeding. — Dina Mishev

Deli & Market Voted Best Sandwich by Locals

Across From Visitors Center • 545 N Cache 307-733-7926


14 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012


A Healthy Home

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180 N. Center, #5 734-9021 –––––––––––––––––––––––––––––––––––––––––


Locally Owned & Operated


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Whatever your goals may be, First Western Trust will assist you in making your financial aspirations reality.

Thomas McNichols

Darby Eagan

President 307.220.0326

Senior Vice President 307.220.3309

Alterations by Carmen

hether you have a designer dress, curtains, a backpack, sleeping bag or wedding dress that isn’t quite perfect, Carmen Rodriguez can alter or repair it. In April, Rodriguez, who three years ago moved to the valley from Santiago, Chile, opened Alterations by Carmen behind Char-Ral Floral. Although she just opened the store, Rodriguez has been working with clothing for decades. She previously had her own clothing and tailoring shop in Chile. Since Rodriguez moved to Jackson Hole, Katherine, the high-end clothing store in downtown Jackson, has been recommending her to clients. “She knows exactly what has to be fixed and how to do it,” Rodriguez’ daughter, Daniela Peterson, said. “Her English isn’t perfect, but she knows exactly what clients need.” Rodriguez doesn’t make clients wait, either. At most, she takes a week to alter or fix a garment. “She tries for four days, though,” Peterson said, “but she will help you if need a rush order.” Rodriguez even works on knitted and crocheted garments. In fact, she teaches knitting and crochet classes at Teton County Library. “Anything that has to do with clothing and your hands and creating, she knows how to do it,” Peterson said. And Rodriguez works with leather. “From the simple — a jean hem — to the most extensive and complex — altering a detailed bridal dress — she can do it,” Peterson said of her mother. “And she can also restyle clothing and even design a pattern and craft that.” Alternations by Carmen also offers custom wedding and bridesmaid dresses. Peterson designs the latter, has seamstresses

Ashley Wilkerson

Daniela Peterson and Carmen Rodriguez of Alterations by Carmen. Rodriguez can fix your backpack, alter your jacket or make your wedding dress. elsewhere make the dresses, and then she and Rodriguez put on finishing details. “I’m not a trained fashion designer, but this is something I love doing,” Peterson said. She started a custom bridal dress store in Chile several years ago. “It was successful, but tough to do with me living here. So I decided to do it in Jackson, where I live.” Peterson’s designs go from simple and elegant to over-the-top affairs with lace, beading, and embroidery. “It all depends on the bride though,” she said, “what she wants — her style, where she’s getting married and what looks good on her.” While a custom wedding dress sounds expensive, “I have very affordable prices,” Peterson said. “Every woman deserves a beautiful dress on her wedding day.” She needs only 10 to 12 weeks to design and have a dress made. Several of Peterson’s designs are on display in the shop. “You can call at 413-6528 for an appointment to fit dresses and talk about something completely custom,” she said. Alterations by Carmen is open 8:30 a.m. to 6 p.m., Mondays through Fridays. — Dina Mishev

Northwestern Mutual

80 W. Broadway, Suite 201 733-3800 –––––––––––––––––––––––––––––––––––––––––


JAC K S ON HOLE 690 S Hwy 89, Second Floor, PO Box 7424, Jackson Hole, Wyoming 83002

Investment Management • Wealth Planning • Trust & Estates Investment and insurance products and services are not a deposit, are not FDIC-insured, are not insured by any federal government agency, are not guaranteed by the bank, and may go down in value. 236140

hen Northwestern Mutual financial representative Brendan McDermott sits down with a client for the first time, he asks questions: What’s important to you? What are your goals? Those conversations are the cornerstone of the relationship-based approach he takes to coming up with a package of insurance and financial products designed specifically for each client. “It’s all about learning more about individuals,” he said. “That way, I can be more relevant in the ideas and recommendations I give them.” Families and small businesses are often concerned about maintaining financial stability if a spouse or business partner dies or becomes disabled. McDermott can discuss with them life insurance, long-term-care insurance, disability insurance, annuities and other solutions. New parents might want to know how much they need to save per month to pay for their baby’s college education in 17 years. McDermott can help them maximize the potential for scholarships and grants and also create a savings plan via a tax-efficient, flexible investment vehicle. If the clients are planning their postwork lives, McDermott will ask, “How do you picture your retirement on a day-to-day basis?” He then will help people put dollar figures to retirement goals and use investment products to achieve them. Whatever the clients’ goals and values, “together we can put everything in place so that, whether life goes perfectly or not, the family will still be in great financial shape,” he said. “My favorite thing is seeing a family drive off with their 3-month-old in the car seat and knowing I’ve done everything I can do for that child.” McDermott has worked in insurance and financial services for more than five years and opened the Northwestern Mutual office in downtown Jackson in October. Having interned with Northwestern Mutual 15 years ago as a college student, there was

Ashley Wilkerson

Brendan McDermott, Northwestern Mutual financial representative, likes to help clients make financial arrangements that will make their lives easier. no question, he said, about which company he would become affiliated with when he struck out on his own. Northwestern, founded in 1857, has been recognized by Fortune magazine as the “World’s Most Admired Life Insurance Company.” “I knew I was going to absolutely the No. 1 company in the industry,” McDermott said. In terms of financial stability and product performance, Northwestern “is unsurpassed,” and when it comes to access to top financial and insurance products, “I have everything I need to serve my clients in Jackson,” he said. McDermott can be reached at 733-3800, or www. — Jennifer Dorsey

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 15

Susan Eriksen-Meier Consulting 690-7781 –––––––––––––––––––––––––––––––––––––––––––––––––––

Ashley Wilkerson

Owners Stan and Alberta Kucharski describe Eleanor’s as a “Cheers”-like local place with tasty, affordable food. The watering hole has eight TV sets for sports fans, hosts live bands and offers Latino Night every Saturday.

Ashley Wilkerson

The crew of Fitzgerald’s Bicycles — Jay Petervary, Jay Wellman, Brandon Campisi, Scott Fitzgerald, Lloyd Wiser, JB Borstelmann and Micheal Woodruff — want to be a center for bicyclists in the region.

Fitzgerald’s Bicycles

Eleanor’s 832 W. Broadway, in Plaza Liquors 733-7901 –––––––––––––––––––––––––––––––––––––––––––––––––––


egulars to Jackson’s Hole Bar and Grill insisted on calling the spot behind Plaza Liquors by its old name: Eleanor’s Cuvee. So owners Stan and Alberta Kucharski dragged out the nightspot’s old wooden sign they had kept when they bought the establishment and hung it back up. “It used to be fine dining,” Alberta said of the old “cuvee” days, “but we like say we serve fine bar food.” So they hung a new smaller sign over the word “cuvee.” The placard above the front entrance to the comfy, discreet watering hole in the Grand Teton Plaza now reads “Eleanor’s … again!” Aside from the new-old name, Eleanor’s also has a new menu — or, rather, a renewed commitment to continue to keep its menu fresh and ever-changing. Thanks to a cook with an urge to try new things — Anthony Castillo — specials pop up and get added to the regular fare. A lasagna Castillo concocted recently was “the best I’d ever had,” Alberta said. And when a Latina lady asked if Castillo could make “street tacos” — a simpler, more authentic style that pares down the filling to mostly expertly spiced and seasoned meat and sauce — he came through with a meal that nudged out the menu’s earlier version. “He said, ‘That’s how I make them at home,’ ” said Stan. “I said, ‘Well then, consider this your home!’” The former owners of Heroes Comics, the Kucharskis were ready to leave the valley and move to the small home they had owned near Orlando, Fla., when the lease was up on their last retail space, up the stairs at 20 W. Broadway. But Stan had been doing the books for Plaza Liquors’ previous owner for some time, and when he was ready to get out of the business, he asked the couple if they were interested in buying it. That was about one year ago, and despite the Great Recession, business has been good at both the liquor store and the restaurant. “We’re not touristy,” said Stan. “We want to be a comfortable local place — ‘Cheers’-like.” Eight televisions make it a great place to watch the game. A small stage accommodates local bands Whiskey Mornin’, Lazy Eyes and others weekly throughout most of the year. And Saturdays bring Latino Night, with a Latin DJ and a dancer instructor teaching basic salsa moves. Nevertheless, the couple said, tourists are always glad to discover the out-of-the-way spot and its simple, affordable food, like 50-cent wings, burgers and sandwiches, soups and salads. In fact, their current menu has only five items on it that cost more than $10. “We keep our menu limited to what we do well,” Alberta said. “We keep it somewhat simple.” — Richard Anderson

20 Cedron, Victor, Idaho 208-787-BIKE (2453) ––––––––––––––––––––––––––––––––––––––––––––––––––


ust because Fitzgerald’s Bicycles moved to Victor, Idaho, this winter after 10 years in Jackson doesn’t mean the shop isn’t still a part of the community. “The whole point of moving to Teton Valley was to position ourselves as a regional destination shop,” owner Scott Fitzgerald said. “And Jackson is still very much in the region. Over in Teton Valley, we’re also closer to Idaho Falls, Pocatello and Rexburg. We want people from all of these areas to want to come and visit the shop.” And if you can’t come and visit, the shop has launched a new e-commerce site where you can buy most anything in its inventory, from parts to accessories, soft goods and even a few bikes. “Even if you can’t make it over the pass to see us, you can shop with us,” Fitzgerald said. But with a portion of the new shop set aside as a coffee bar, you really do want to visit in person. Fitzgerald has also partnered with endurance cyclist Jay Petervary to start The BikeTender. Just as a bartender serves drinks, The BikeTender serves riding experiences. “It’s riders serving riders,” Fitzgerald said. The BikeTender arranges and organizes custom cycling adventures for cycling enthusiasts. “This is something for someone looking to come and do more than a quick, scenic pathway ride,” Fitzgerald said. “This is for riders who are looking to put in some serious miles on the road with an experienced local rider.” Petervary is the lead guide. Right now The BikeTender just arranges road rides; it hopes to do mountain biking in the future. The BikeTender can organize single- or multiday rides with or without van support. Fitzgerald and Petervary see it as something for locals and cycling visitors. “I see locals who want to ride around the block but have van support or who want to ride part of the LOTOJA course and not have to worry about vehicle logistics using this,” Fitzgerald said. Visiting cyclists can bring their own bikes or select one from Fitzgerald’s rental fleet, which includes high-end demo bikes. The BikeTender also does multiday camps and clinics. These will be part in the classroom, part on the road. “For folks looking to ride the Tour Divide or Iditasport, they can spend a few days with Jay and learn the ropes of multiday bike packing adventures,” Fitzgerald said. Other news since the move includes that the shop has added Scott bicycles as its main line and is now doing bike fittings with on-the-road analysis. “You can get fit by Jay and then hit the road with Jay and fine-tune the fit while getting some cycling tips and technique,” Fitzgerald said. “We’re giving people as many reasons as we can to make us a destination.” For more, go online to and — Dina Mishev


onsultant Susan Eriksen-Meier is acutely aware that, as a resident of the small Jackson Hole community, she has to live with her recommendations. That’s why she believes one of her strongest assets as a consultant is her high level of sensitivity for the interrelationships here. “An out-of-town firm can perform assessment work, but they may miss details or fail to include critical stakeholders simply because they haven’t lived here for two decades,” she said. “It’s the way the data is collected and its interpretation that makes it useful, and that’s the part that is strengthened by a deep understanding of our community.” While she has run her eponymous firm, Susan Eriksen-Meier Consulting, for three years, in September she added a new product line: assessments and surveys. Since Ashley Wilkerson then, she has completed five community assessments and Serving small businesses six surveys — all while con- and nonprofits, Susan tinuing to serve nonprofit and Eriksen-Meier Consulting provides research on which small-business clients. “I’ve been very fortunate to to base a sound strategy. have been asked to complete several community assessments,” she said. “It’s rewarding to see the results being used by our local leaders to make decisions.” Eriksen-Meier said the assessment and survey work is the perfect complement to her existing nonprofit and smallbusiness work. She is often in a client meeting when someone makes a statement, and she has the most recent research on her desk and can speak up and add it to the conversation, sometimes preventing clients from making embarrassing mistakes. “When making strategic decisions for your company or for a community organization, it’s critical that you’re using facts, not rumors,” she said. “You would be surprised to learn how many times data has dispelled one of my client’s long-held beliefs and helped him or her make sound decisions instead of costly mistakes.” Her clients have included Teton County government, Teton County Public Health, the Jackson Hole Chamber of Commerce, the Jackson Hole Travel and Tourism Board, the Jackson Hole Community Counseling Center and St. John’s Medical Center. She also completed the Teton County Social Services Needs Assessment, the Teton County Childcare Assessment and Teton County Public Health Assessment. She’s currently working on the Teton County Justice and Mental Health Assessment. (All these assessments are public and can be downloaded at or on the Teton County website.) “With each study, my understanding of the community deepens further, making me more efficient in areas like strategic planning, board training, grant writing and business development,” she said. Having “strong relationships with key information contacts doesn’t hurt, either.” Also this year, she earned her Certificate in Nonprofit Board Education and her Standards for Excellence Consultant’s License. Eriksen-Meier said she is committed to staying small and local. She feels project overhead must be kept to a minimum, and clients don’t pay for travel, accommodations, commercial office space or other expenses that can drive up other consultants’ fees. “If my job is to provide research to guide the efficient use of dollars, it’s critical that the research itself is conducted in a frugal manner,” she said. — Cara Rank

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16 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Persephone Bakery

650 Elk, Unit 2 734-1700 ––––––––––––––––––––––––––––––––––––––––––––––––––


Ashley Wilkerson

At Estate Collectables, Tammy Coy indulges her urge to collect — and also to pass on her acquisitions on to other people who appreciate them but don’t have time to search for them themselves.

Estate Collectables

1150 W. Hwy. 22 690-6777 –––––––––––––––––––––––––––––––––––––––––––––––––––


rom a neon Coors sign to a 15th-century china chest, Estate Collectables appeals to the collector in everyone. Truly a treasure trove, the new store is filled with the finds of longtime Jackson Hole resident and owner Tammy Coy. Antiques, furniture, artwork, artifacts, rugs, houseware and jewelry can all be found at Estate Collectables. “I have always collected,” Coy said. Wherever she went, particularly on road trips, she would stop at antique stores and garage and estate sales. She turned her collecting up a notch and ultimately filled the garage — to her husband’s dismay. “I think I always knew in the back of my mind I would open a store,” she said. “I wanted to share my treasures with other people.” In December, she began looking for a space. The 2,000-square-foot yellow house on Highway 22 just west of West Broadway offered the personality she was looking for — homey and inviting — as well as accessibility and parking. Even with her sizeable collection, Coy went on a buying binge in February and March, logging 10,000 miles on her Suburban and trailer. She plans to hit the road again in the fall. Whenever she buys a piece, she tries to uncover a bit of its history. “If all this stuff could talk, it would be pretty fun,” she said. A Gothic night chest tells a singular story: In Belgium in 1515, a family commissioned the chest, which featured handcarved faces of real people. Later, the same family had a reproduction made, which now sits inside Estate Collectables. Customers marvel at the array. The “Kitty Cat Chair,” as Coy calls it, captivates. Made out of manzanita, it features elk hides on its sides and a stuffed cougar on top. Coy has arranged each room with a theme, like the “Man Cave,” filled with masculine wares. She also sells her own wildlife photography. Coy aims to appeal to a wide array of wallets. The vintage albums she stocks lure young people in, whereas a Wooten desk draws serious collectors. “Everybody seems to be collecting something,” she said. Some customers ask Coy to keep her eye out for certain items, while others bring in oddities, hoping she will sell them. She does estate liquidations and accepts consignments, at her discretion. While Coy still maintains a storage unit, she did empty out the garage. “My husband is so happy he has parked his truck back in the garage and fears to take it out,” she said. Estate Collectables is open 10 a.m. to 5 p.m. Tuesdays through Saturdays, 11 a.m. to 3 p.m. Sundays, and closed Mondays. Visit for more. — By Katy Niner

any people think of bread as that inert material that holds their sandwich together. Kevin Cohane knows different. He knows that bread is alive, that you don’t just mix it and bake it — you almost grow it. After all, it’s the m i c ro s co p i c yeast fungi, single-celled but living, that makes grain and water turn into bread. “I just was attracted to the science behind it, the life,” Cohane said in explaining the attraction. ”It’s dealing with keeping organisms alive. I kind of Ashley Wilkerson like that.” Kevin Cohane of Persephone Bakery C o h a n e wants people to appreciate bread as and his wife, bread and not just something that goes Ali, opened on the side. Persephone Bakery about a year ago, taking the name from an ancient Greek goddess kidnapped by Hades but able to return to the world for half the year — the half of sun and warmth, when things return to life. Cohane built his bread business on college biology and chemistry studies, work at restaurants, an apprenticeship at a Chicago bakery and pastry studies at Le Cordon Bleu in Paris. He and Ali knew they wanted to bake and that they wanted to do it in Jackson. They adopted a big German oven, and since then it has been all — well, a lot of hard work. But it’s also been a growing success, with a line of handmade breads that includes baguettes, ciabatta, whole wheat and multigrain, pain au levain, sesame semolina and focaccia, along with assorted croissants, tarts, cookies and cakes. They’re sold at Jackson Whole Grocer, the Aspens Market, Pearl Street Meats and, just recently, Albertsons. Persephone products also are served at Jackson restaurants, such as Snake River Grill, Trio and Cafe Genevieve, and Cohane said people can special order pretty much anything from the bakery, with 48 hours minimum notice. When Cohane tests bread — whether it’s his or that of some other baker — he looks for “crust and crumb.” “I want crispness in the crust and a seasoned sweetness, not of added sugar,” he said. Inside the crust, the goal is “an open crumb structure and a well-hydrated dough.” That kind of bread — made with organic ingredients and by a handmade process that earns it the name “artisanal” — costs more than a supermarket loaf, but there’s growing demand for the good stuff. And Cohane wants people to enjoy it. “I want people to break away from thinking a sandwich has to be square,” he said. “And I think that slowly people will come around to think of bread that has a flavor of its own.” “If people will just keeping eating it,” he said, “we’ll keep making it.” For more, visit — Mark Huffman


Ashley Wilkerson

Samantha Eddy, owner of Spirit bookstore, wants to be a home for Jackson Hole’s community of spiritual seekers — a place they can meet and explore together — as well as a source of distinctive books, cards and gifts.

Spirit 1230 Ida, Wilson 733-3382 –––––––––––––––––––––––––––––––––––––––––––––––––––


amantha Eddy’s Spirit bookstore offers more than just books. It stocks tarot and other divination cards, crystals, candles, tools to help one realign with the cosmos, jewelry, Tibetan Buddhist items and more. But Eddy hopes to do even more with the cozy space near the Wilson shop of Pearl Street Bagels: She wants it to become a hub in the valley’s active and diverse metaphysical community. “There are so many amazing people doing so many amazing things in this area,” she said, “but there’s really been no way to know what’s going on other than overhearing someone in line at the grocery store.” Spirit is a center where people can learn more about what’s going on around them — and what’s going on within them. In addition to books and gifts, the store has a room for healers to meet with clients and a larger room where Eddy has hosted guest practitioners for presentations and discussions. Even if you’re not deeply into spirituality, it’s a great place to find a gift, and even has fun, thoughtful games and books for children. Eddy wasn’t planning on opening a retail business. “I was hit by a bookstore,” the longtime Jackson Hole resident joked. Interested in religion and spirituality her whole life, she began to have profound experiences around 2000 after she took a break from work to have her children. These experiences — including some that made her wonder, “Am I crazy or is this for real?” — urged her to dive into an independent spiritual study. “I felt very alone and confused,” she said. “Books were my support system.” Last fall, she walked into a metaphysical book shop in the Bay Area, “and I felt so at home.” The next night she was having dinner with a friend. “I asked her, ‘Do you want to move back to Jackson and run my bookstore?’ She said, ‘What bookstore?’” When she got home, she discovered a space in the downtown Wilson complex where she already had an office — she does “intentional clearing,” working with clients to remove emotional blocks and limiting belief systems — had become available. By Dec. 20, Spirit was open for business. It has taken several months to get the store stocked — its inventory is anything but run-of-the-mill — and to make the thousands of personal decisions that have resulted in Spirit. “There’s a huge intention as to what is in here,” Eddy said. “The emphasis I have is on what is truth and what is sacred.” But now she’s ready for Spirit to take its place in the valley’s alternative spiritual community. She has already hosted several guests to speak and teach about such subjects as “intentional resting.” More are planned, and she hopes to be able to offer longer, multi-day experiences in the future. “In addition to Spirit being a bookstore, I want it to provide experiential opportunities in self-exploration and spirituality,” she said. Visit for more. — Richard Anderson

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 17

45 E. Deloney 733-9922 –––––––––––––––––––––––––––––––––––––––––––––


wenty Two Home offers an inspired and sophisticated take on Western design,” creative director Saxon Xavier Koch said, describing the new store. “We pay homage to the West but bring in inspiration from many regions. Our mix includes carefully curated pieces from around the world. The showroom and design studio’s aesthetic is a reflection of the grandeur and beauty of Jackson — understanding the utilization of negative space and integrating that feeling with the open space and sweeping vistas of the natural landscape.” Owner and principal designer Elisa Chambers added, “We also like to take things that have traditionally been held in high esteem — say, an elk antler chandelier — and be a little irreverent with it. Some of our elk pieces are coated in silver.” Twenty Two Home opened on Town Square on Feb. 17 and has already shown itself to be popular with both visitors and locals, which is exactly what Chambers planned. “We’re on the Town Square,” she said. “It’s important to be mindful of who’s walking in. It’s equally as important to inspire both people who live here and visitors.” Twenty Two Home aims to have a unique selection to offer customers, whether they are residents or a visitors. At Chambers’ full-service design studio, Snake River Interiors, which opened in 1998, she often works with local craftsmen and women to design custom pieces for clients. Twenty Two


22 Home / Courtesy Photo

Twenty Two Home offers an inspired and sophisticated take on Western design.

Home does something similar. “We approached some local artists and craftsmen to make small things we could carry,” she said. In early June, Koch said, a woman visiting the valley from California said, “I wish we had a store like this in Laguna Beach.” “I think we’re forward-thinking,” Koch said. “Home design and decor in the valley is changing.” And Twenty Two Home doesn’t just sell home and lifestyle items that look good — it is good for the environment, too. “We tend toward the sustainable,” Chambers said, “and carry several lines made in the USA.” The store carries furniture, fabrics and design pieces by Los Angeles-based Cisco Brothers. The company’s factory is in south central LA, and most everything is made by hand. Visit for details. — Dina Mishev

125 N. Cache, 2nd floor 699-0993 –––––––––––––––––––––––––––––––––––––––––––––




ots of people have bright ideas, but many innovators need help putting their thoughts into action. Enter Clare Payne Symmons and her new business, Strategy. “Strategy was created to help individuals and businesses reach success by providing focused attention to one’s goal,” she said. The former executive director of the Center for the Arts and past president of the Community Foundation of Jackson Hole, Symmons has conducted strategic planning for nonprofits for 25 years. Her experience developing nonprofit and philanthropic organizations formed the basis of her idea for the business, she said, which she started last October. Working with clients, Symmons helps them identify their missions, develop strategic goals and create measurable objectives while setting a timeline and an action plan, she said. ”I am not a coach” she said. “I offer an intensive, focused process that gets people to a place where they can do the work themselves.” This spring, Symmons launched a six-week program, working with seven people with ideas for businesses. They met weekly in a group setting to learn the principles of strategy as well as one-on-one with Symmons to work through their plans. She helped the group work on everything from growing existing businesses to making life decisions, Symmons said. She helped another client, Profile Health Systems LLC, prioritize and create an action plan to launch a new product, including intellectual property rights, finding venture capital and making business and

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At Strategy, Clare Payne Symmons helps individuals and businesses identify their missions and achieve their goals.

marketing plans. More than talking and counseling, Symmons works with her clients through a method that has been successful and crucial for nonprofit organizations. “As we go through the process, participants learn about their own personality types, their strengths and weaknesses, and the opportunities and threats of their environment, which helps them determine what they need to focus on to succeed,” she said. “Regardless of the outcome, they come away knowing themselves better and are better able to process decisions in the future.” Through her business, Symmons is providing a service she always wanted for herself. “All of my life, I have wanted someone who is there to bounce ideas off and help me work through a decision, someone who is unbiased and not invested in that decision,” she said. “I am excited to provide that service to others.” — By Brielle Schaeffer


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18 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012


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ebi Thompson has always known she is a nurturing person. It took her a while, however, to figure out what to do with that knowledge. In college, she studied psychology and physical therapy, but when circumstances led her to take a break from higher education, she turned to massage therapy. â&#x20AC;&#x153;I fell in love with it,â&#x20AC;? she said. â&#x20AC;&#x153;I had a knack for it. It fit with everything I knew and wanted. And itâ&#x20AC;&#x2122;s where I stayed.â&#x20AC;? A graduate of the Utah College of Massage Therapy in Salt Lake City, Thompson has been practicing for going on 17 years. She moved to Jackson eight years ago with her husband, James, who makes custom cabinets, and directed the spa at the Snake River Lodge and Spa until two years ago, when she decided it was time to venture out on her own. â&#x20AC;&#x153;I looked at so many places, looking for the right location, for the right feeling.â&#x20AC;? She finally found it in the cozy little complex off Center Street, behind Char-Ral Floral. The large Hopi-style bear paw carved into the front door was probably the first sign that she had found a home for her Breathe Spa. â&#x20AC;&#x153;I have a flair for tribal and indigenous cultures,â&#x20AC;? said Thompson, who was born in Africa but moved with her family to Utah when she was 2. Thompson describes her work as a medley of methods, though her strengths are structural integration and deep tissue massage. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m very intuitive,â&#x20AC;? she said. â&#x20AC;&#x153;I start with body mapping, interpretting how the body is working and what areas might be in dysfunction.â&#x20AC;? Her nurturing impulse manifests as an intense desire to help her clients heal and grow â&#x20AC;&#x201D; not to merely sooth muscles tired from a day on




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Breathe Spa owner Debi Thompson found that massage allows her to nurture people. the slopes. â&#x20AC;&#x153;I want to see people who need the work,â&#x20AC;? she said, â&#x20AC;&#x153;who are working to better themselves.â&#x20AC;? She charges $75 for a 60-minute treatment and $100 for 90 minutes, â&#x20AC;&#x153;but Iâ&#x20AC;&#x2122;m charging for the session, to get the work done,â&#x20AC;? even if that takes longer than 60 or 90 minutes. After a session, she invites clients to tarry in her meditation room (where she also does Thai massage). â&#x20AC;&#x153;To transition from the table to 15 or 20 minutes of meditation allows clients to integrate the work physically, mentally and emotionally,â&#x20AC;? she said. As the â&#x20AC;&#x153;spaâ&#x20AC;? in Breathe Spa implies, Thompson also offers scrubs and a two-and-a-half-hour Himalayan treatment that uses ayervedic methods, a personal steam canopy and meditation. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m a true believer that it is my work that tells my story best,â&#x20AC;? she said. She invites others to come by and feel the effects of her story for themselves. Call 413-3889 or email to make an appointment. â&#x20AC;&#x201D; Richard Anderson

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or 25 years, the Jackson Hole Dining Guide has been the go-to print magazine for hungry locals and vacationers, with more than 70 menus, a handy index and maps. Now its publishers aim to capture even more attention with their latest online edition. â&#x20AC;&#x153;Our magazines have been on the Internet since the mid-â&#x20AC;&#x2122;90s, but this new restaurant guide will be our most powerful website yet,â&#x20AC;? said Wade McKoy, co-owner of Focus Productions Inc., publishers of the dining guide, the Jackson Hole Skier magazine, and Grand Teton & Yellowstone Adventure Guide. â&#x20AC;&#x153;The new version is searchable,â&#x20AC;? said Eric Rohr, FPI photo and web manager. â&#x20AC;&#x153;You can find restaurants by using a variety of search filters.â&#x20AC;? â&#x20AC;&#x153;View menus, pull up a map, make a reservation,â&#x20AC;? said FPI co-owner Bob Woodall, â&#x20AC;&#x153;all with the push of a button.â&#x20AC;? Food blogs, another exciting aspect of the new website, report on the valleyâ&#x20AC;&#x2122;s culinary events. Christine Goodman, local chef, food writer and former restaurateur, is a feature writer. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m thrilled to be writing again and reconnecting with Jackson Holeâ&#x20AC;&#x2122;s restaurateurs,â&#x20AC;? Goodman said. One website feature is paramount to its success: On mobile devices, it looks and acts much like an app. â&#x20AC;&#x153;We know that more and more travelers are depending on their smartphones and other mobile devices,â&#x20AC;? McKoy said. â&#x20AC;&#x153;Our web-edition magazines have evolved, and we like them as

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Bob Woodall, Wade McKoy and Eric Rohr have expanded Jackson Hole Dining Guide with an online version. they are, but this new website is going to be much more useful.â&#x20AC;? FPIâ&#x20AC;&#x2122;s current web magazines are displayed in and look exactly like print editions. Viewers page through virtual magazines with a click. The ads are hot-linked to clientsâ&#x20AC;&#x2122; websites. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a beautiful way to display the magazine, and weâ&#x20AC;&#x2122;ll continue doing that,â&#x20AC;? said Woodall. â&#x20AC;&#x153;Four years ago, it fulfilled a goal that weâ&#x20AC;&#x2122;d had for a long time: getting the Dining Guide online in its authentic format, as a menu book.â&#x20AC;? But the new site will allow diners to search for restaurants using categories and keywords. â&#x20AC;&#x153;The versions, while beautiful, are not searchable,â&#x20AC;? said Rohr. â&#x20AC;&#x153;That, and the popularity of mobile devices, are key elements.â&#x20AC;? The new site is now online along with FPIâ&#x20AC;&#x2122;s other magazines at â&#x20AC;&#x201D; Submitted by advertiser


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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 19

RE/MAX Obsidian / Courtesy Photo

RE/MAX Obsidian Real Estate is: (front row) Sarah Kerr, Karla Draper, Katie Colbert, Audra Hawkins, Taylor Harris, Des Jennings; (second row) David Yoder, BK Reno, Scott Singleton, Abbe Smith, LF Smith; (third row) Marybeth Hansen, Brett McPeak, Ted Kyle, Lanette Singleton; ( top row) Deanna Briggs, Ryan Block, Chip Marvin and Ryan Wright; (not pictured) Fred Harness and Emma Franzien.

Ashley Wilkerson

Dr. Rathna Raju of Reincarnation Medical Spa Center for Advanced Preventative and Regenerative Medicine says regenerative therapies are the future of medicine.

RE/MAX Obsidian

Reincarnation Medical Spa

n Jackson, bad knees are about as common as cavities. If you haven’t had surgery yourself, you have at least a handful of friends who have. As we age, those hard-worn knees become increasingly problematic, but most Jacksonites aren’t interested in giving into age or pain. Right now, your only option usually is surgery. Nearly one in 20 people older than 50 in the United States has at least one artificial knee. But that kind of draconian solution could change, according to Dr. Rathna Raju, owner of Reincarnation Medical Spa Center for Advanced Preventive and Regenerative Medicine. Dr. Raju has just finished advanced training in regenerative medicine, a rapidly growing field that uses adult stem cells extracted from a patient’s adipose fat tissue through liposuction to stimulate growth in damaged or aged tissues. Stem cells are those that have the ability to self-renew and differentiate along multiple pathways. So stem cells injected into knee joints can help generate new cartilage, for example. But it’s not just good for creaky knees. Current research shows that regenerative medicine can be used to help heal heart tissue damaged after a heart attack or to increase facial volume lost from age, among many other things, Dr. Raju said. To reflect her new training and expanded scope, Dr. Raju has added “Regenerative Medicine” to the name of her clinic, and will officially open the regenerative part of her practice in July. At that time, Dr. Raju will be the only physician in Wyoming, Idaho or Montana offering regenerative medical services. “Regenerative medicine is the future of medicine,” Dr. Raju said. “There are currently more than 2,500 studies going on just in the United States into its uses, and probably more than 4,000 worldwide. The technique is cutting-edge and is revolutionizing more traditional approaches to health care.” Dr. Raju, who has been practicing in Jackson for five years, is excited about the potential for regenerative medicine to improve the lives of all patients. The idea is to harvest a patient’s stem cells from his or her fat then reintroduce them into the patient where needed — all during an outpatient office visit. “The technique offers a nonsurgical approach to knee or rotator cuff injuries, for example, as well as options for people looking for cosmetic work,” Raju said. Many of Dr. Raju’s patients come to her complaining about the external effects of aging, including fatigue, loss of libido, wrinkles or age spots. For years, she has had the ability to treat these symptoms with conventional techniques — fillers, lasers and other treatments — as well as bioidentical hormones to optimize hormone status and nutritional therapy. The addition of regenerative medicine greatly expands her treatment options — still without having to resort to surgery. “As recently as 10 years ago, we did not think the body had the capacity to regenerate tissue. Now we’ve discovered that, under the right conditions, it does.” — Molly Absolon 690-6458 –––––––––––––––––––––––––––––––––––––––––––––––––––––

220 E. Broadway 733-2950 –––––––––––––––––––––––––––––––––––––––––––––––––––


110 E. Broadway 739-1234 –––––––––––––––––––––––––––––––––––––––––––––––––––––


ocation, location, location. RE/MAX Obsidian Real Estate has a new one. A newly remodeled one, to be exact. And that’s not all. The firm — which, over the last couple of years has emerged as a local’s favorite thanks to first-time homebuyer workshops and classes to help distressed homeowners with short sales and other options to foreclosure — has added staff and services. In addition to helping clients buy and sell commercial and residential property, RE/MAX Obsidian now also has a property management division. The firm recently joined forces with Jackson Hole Retreats. Jackson Hole Retreats owners Lanette Singleton and Ryan Wright are now part of RE/MAX Obsidian. The firm also welcomed two new brokers. Between them, Scott Singleton, Lanette Singleton’s husband, and David Yoder, a local business owner and former president of the Jackson Hole Chamber of Commerce, have more than 30 years of experience in the region’s real estate. “Scott and David greatly enhance RE/MAX Obsidian’s overall sophistication and professionalism, and Lanette and Ryan allow us to complement our sales brokerage with a property management division and better serve our customers and clients,” said Brett McPeak, a broker/owner who shares the responsibility of day-to-day management of the brokerage with Audra Hawkins. “At the end of the day, we’re a sales brokerage, but property management really complements that,” McPeak said. “To have someone in-house with a specific focus in that area gives us more depth. And I have known Lanette — and Scott — professionally and personally for 17 years. They’re just people I’m excited to work with. I’m excited for all the new associates.” With the new staff, RE/MAX Obsidian is now the region’s third-largest real estate brokerage. It also is the first and only brokerage member of 1% for the Tetons, which grants donated funds to worthy local environmental projects. RE/MAX Obsidian also stands out in the community for its enthusiasm and focus on the market for locals. “Everyone loves the $10 million listing, but we’re just as comfortable working with a one-bedroom condo in town or a home in Rafter J,” McPeak said. They’re also getting very comfortable in their new digs. “We had maxed out our space in our old offices,” McPeak said. “There was no more room to grow.” When a larger space that had historically been a real estate office just east of Town Square opened up, the brokerage didn’t hesitate. “It’s awesome,” McPeak said. The RE/MAX team invites people to stop in and check out its new offices. “We’re open seven days a week,” McPeak said. — By Dina Mishev

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Ashley Wilkerson

Ali Shafranek founded Chasing Tails to make a business out of her love for animals — especially those that need some extra attention when their owners are away.


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ooped up inside the condo all day. Nothing to do. Bored to death. Feeling unloved. No. Not you. Your dog. Or maybe even the cat. While you’re at your job or on that dream vacation, Fido or Fluffy may be wondering if this relationship is working for them. When they feel that way, a bit of a visit, some exercise and attention, some fussing and feeding will make a big difference. Which is a good reason to consider Chasing Tails LLC. The new pet-care company started by Ali Shafranek provides home pet care and exercise, a good combination for dog and cats whose owners are away and who just don’t take well to being left at a kennel. Shafranek had been doing pet care for years. Recently she decided to make it a real business by starting Chasing Tails. “I found there’s a huge need for in-home pet care, because a lot of people don’t want to take their pets to the vet for boarding, or maybe they just work long hours and need someone to drop by during the day,” Shafranek said. “I’ve been taking care of pets for eight years, so I decided to make it official, to turn it into a business ... and it’s a great business venture for me.” Shafranek can also deal with other household pets, including but not limited to fish and birds, and even offers horse and barnyard care. And while feeding, exercise and attention is the focus for dogs and cats, Chasing Tails can also provide light grooming and can make sure sick pets get their meds. Shafranek visits pets and owners long enough for introductions and a discussion about what the pet will need. The plan might be a trip up Cache Creek — including a swim for dogs whose owners allow that kind of thing — or a cleaner and quicker trip to the dog park for a little socializing, or even just a walk around the block for the older dog. Cats might want to be brushed, have their ears scratched or just enjoy some attention for awhile.. “What sets me apart is that I can tailor the service to what your pet needs,” Shafranek said. “It depends on what the client wants.” Before opening Chasing Tails, Shafranek spent her time in Jackson Hole as a personal assistant, in computer consulting and working for the Grand Teton Music Festival. — Mark Huffman

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20 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Western Range Catering

307-248-2483 –––––––––––––––––––––––––––––––––––––––––––––––––––––

Ashley Wilkerson

Now offering more than pet products, Rally’s Pet Garage owners CJ Burt and Gloria Courser were happy to hop into the pet shop business by helping critters like Penny the guinea pig, Jessica Rabbit, Little Bunny Foo Foo, and Merlin the lovebird find homes.

Rally’s Pet Garage

520 S. Hwy. 89 (Kmart Plaza) 733-7704 –––––––––––––––––––––––––––––––––––––––––––––––––––––

Danna In the Kmart Plaza 200-6088 –––––––––––––––––––––––––––––––––––––––––––––––––––


t a restaurant called Danna, owner and chef Danna Ates hopes people will find a couple of things on the menu they like: something to eat that sounds good but is a bit different than anything they’ve had before and at a price that’s lower than they expected. A lifelong cook, Danna, as everyone knows him, opened the first place he could call his own last December. From the time he knew the space was available until he opened — with “a lot of help from a lot of good friends” — Danna had about nine days. He calls his place “an eclectic, evolutionary eatery. ... My menu consistently changes.” He describes the fare as “simple food with a little bit of an edge, common food with unusual twists. ... It’s all stuff I picked up along the way.” Danna’s lunch offerings include a variety of grillers, quesadillas and wraps “with unique ingredients” for only $7. One of his unusual quesadillas is the Face Plant, with spinach, mushrooms, sun-dried tomatoes and cheese. There’s also a wrap called the Prince of Thai, with sauteed peanut chicken, spinach, ginger, slaw, cucumbers and red onion. Danna has more than a dozen specialty burgers (and near-burgers) priced from $8 to $10. Among them: the Fowl Fireball — spicy blackened grilled chicken with poblano, onion and jalapeno — and the Hogg & Heifer, a burger that’s joined forces of pulled pork and bacon, topped with barbecue sauce. For dinner, a few things you can choose from are taco de huevos, grilled pork tenderloin, fresh herbed grilled chicken, seared salmon and, steaks espresso-rubbed and served with green chile pesto. Figure on $15 for dinner, which includes soup and salad or is served pub-style with waffle fries. Danna features special guest sandwiches inspired by those of famous sandwich shops around the country. He also aims for a monthly theme night, with a guest chef, sometimes a pro, sometimes an amateur, “so people can come in and showcase.” There’s a salad menu with a chef ’s salad, a Far East salad, Greek salad, a Caesar and a grilled portobello salad, along with other specialty odds and ends such as sliders, giant chili dogs and a veggie omelet. Danna wants his restaurant to be a place where locals feel at home. “I have a huge commitment to the local,” Danna said. “I want to create something unique that nobody else has in town ... a decent value meal, good and a lot of food, and everything made to order.” Danna is open every day but Sunday from 10 a.m. The restaurant is open until 8:30 p.m. Monday through Thursday and until 10 p.m. Friday and Saturday. Go online to for the menu and other details. — Mark Huffman


rime rib. Pork tenderloin. Chorizo and eggs. Guacamole. Tossed green salad. Pies, cookies and cakes. Your average turn-of-the-century cowpoke never ate quite like this. But with their circa-1890s chuckwagon, Joe and Vicki Jones cook up feasts fit for brides and grooms, members of the board, honored guests and loved ones reunited. Vicki was chef at Rancho De Los Caballeros in Wickenburg, Ariz., for 25 years. Joe has been cooking for parties, fundraisers, festivals and country camps for more than 30. Two years ago, they created Western Range Catering, taking their combined experience and packing it all into a real, historic chuckwagon that goes wherever the party is. “It’s an original Western Range Catering / Courtesy Photo 1890s Peter Shut- With their circa-1890s chuckwagon, tler chuckwagon,” Joe and Vicki Jones prepare fine Joe said. “What feasts for bridal parties, members of isn’t original has the board and more. been completely restored. It’s a huge draw for people to have that on-site and all set up, to be able to look at it.” In fact, the Joneses don’t just bring the meals on their century-old wheels, they bring a fascinating history lesson for anyone interested. “We dress in period costumes,” Joe said. “People ask a million questions. They’ve seen it in the movies, but they don’t have any idea what it was really like. … It’s a lot of fun.” And completely distinctive: Their method of grilling and smoking is unique to the area, Joe said, because of the real mesquite wood they use. While the chuckwagon may be the center of attention, “we’re not limited to that.” They can prepare just about whatever style of cuisine clients wish. With or without the wagon, they can cater most any type of event. “Say somebody is doing a fancier wedding,” Jones said, “and they didn’t want the chuckwagon. Just like any other caterer, we can set up and prepare and serve a fine meal for any size group.” Still, in beautiful Jackson Hole — where Western Range Catering is a member of the chamber of commerce — a lot of folks want to hold their events outside. “If you don’t have a kitchen available, you have to be mobile.” They also host private cookouts and events at their beautiful site in Star Valley and can provide private chef services. In addition to catering, the Joneses do educational visits — with turn-of-the-century cooking demonstrations — as well as commercial and advertising photo or film sessions. “We’ll be doing a cooking demonstration at the 100th anniversary of the National Elk Refuge on Aug. 11,” he said. “We’ll be at the Miller House with our chuckwagon doing originalstyle cooking.” Western Range Catering also will be providing the feed at the Jackson Hole Historical Society’s annual Slim Lawrance Barbecue on Aug. 19. “We like doing those kinds of things,” Jones said. “With the historical society, our chuckwagon fits right in.” For more, visit — Richard Anderson

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ally’s Pet Garage, well known as Jackson’s only “Service Center for Your Pet,” now stocks small critters. Six years ago, Gloria Courser and her mom opened Rally’s to fill the valley’s void of a full-service pet center. In March, Courser set out to fill another void left by the closing of Valley Feed. Courser, the mother of two small children, used to take her daughter to Valley Feed to play with its stock of small animals. When that store closed several years ago, she asked herself where parents could go with their kids to interact with animals. As soon as she received approval from her landlord, Courser and her mom set out to find as many small hobby and 4-H breeders as they could. They traveled all over Idaho, collecting creatures. “We were a menagerie on wheels,” Courser said. “We had a rat, two lovebirds, a hermit crab, several rabbits and two leopard geckos.” Cresting Teton Pass, the two realized if the pet concept didn’t fly with customers, all of the animals would be theirs. Fortunately, Rally’s customers have rallied behind the idea, and the pet store now houses a chinchilla, a hermit crab, a snake, a guinea pig and lionhead rabbits that look like miniature Persian cats with bunny ears. “We were happy to fill a niche six years ago, and we are happy to fill a niche now,” Courser said. The small animals have been a huge success, particularly with a new clientele of kids. When time allows, Courser gives young visitors a tour of the pet shop. “Kids are popping in after school,” she said. “It has been a blast.” Unlike at big-box pet stores, Rally’s staff tries to handle every animal every day, contact that helps facilitate a smoother transition into a new home. Hamsters have proven immensely popular. “They are a fantastic first pet for kids,” Courser said. She settled on one breed — Russian dwarfs — which are docile and easy to hand tame, she said. Customers can order specific animals, and while Rally’s is not yet equipped to house aquariums, people can place fish orders. Courser grew up in a household bustling with creatures. “We had everything — hamsters, birds, snails, rabbits, a pig. And of course we had dogs and cats,” she said. So while the mom-and-daughter team at Rally’s originally tapped their dog experience, the pet store is helping them to hone their small-pet skills, too. Rally’s still offers full- and self-service grooming as well as doggie day care and boarding. Beyond the critters themselves, the store also stocks pet supplies. Visit www.rallyspetgarage for details. — Katy Niner

Ashley Wilkerson

Danna Ates calls his restaurant, Danna, an “eclectic, evolutionary eatery.” He serves “simple food with a little bit of an edge, common food with unusual twists.”


BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 21


For Your Family and its Future 413-1990 –––––––––––––––––––––––––––––––––––––––––


t had a thin, chewy crust, fresh tomato sauce and mozzarella melted to the just-right degree of gooey. Best of all, it arrived on my plate piping hot, seconds out of the oven. “It” was an elk sausage pizza, one of many pizzas that Firebelly owner Karen Hogan served May 12 at Eco-Fair in Powderhorn Park. Hogan’s tool of trade is Maxey, a wood-fired, Italian-made brick oven she transports on a trailer to weddings, rehearsal dinners, kids birthday parties, festivals and other public and private events like Eco-Fair, giving new meaning to the term “pizza delivery.” Pizza is a multigenerational crowd-pleaser, Hogan said, especially when it’s freshly made from all-natural ingredients, like homemade mozzarella, and cooked on-site to order, as Firebelly’s offerings are. Beyond satisfying taste buds, the 3,500-pound Maxey, which heats up to 900 degrees, gets people to mingle in a way other types of catering services do not. Guests gravitate to the oven to talk to Hogan and her helpers as they work. The how-tos of making pizzas interest people, and so do the oven and the fire inside. “People just want to be around it,” Hogan said of Maxey. “It sparks a natural curiosity. We have a blast doing it.” Firebelly’s minimum party size is 45 people. For a group of that size, Hogan charges $900 for all-you-can-eat pizza and side salad. Her basic menu is the elk sausage pizza, a margarita pizza, a pie with garlic cream sauce, gorgonzola, sweet caramelized onions and sliced pears, one with arugula, garlic cream sauce and

Firebelly Pizza / courtesy Photo

Firebelly owner Karen Hogan doesn’t deliver pizzas — she delivers the entire process for pizza making and baking. mozzarella topped with a balsamic glaze, and a fifth with red sauce, mozzarella and spicy cured sopresatta. She will customize pizzas, though, and with the arrival of farmers market season she will be designing new varieties incorporating more fresh produce. In addition to catering, Hogan hosts makeand-bake parties, where guests create their own pizzas and jiggle them into the oven. She particularly enjoys working with children: They love to get their hands dirty, and she gets to show them that vegetables are tasty. Fire tends to mesmerize, and if clients want Hogan will enhance the Maxey experience by distributing strips of colorful paper for guests to write something on — best wishes to the bride and groom or birthday boy, for example — and then throw onto the embers for a fiery send-off. Undoubtedly some of those wishes read. “More Firebelly pizza, please.” Visit for more. — Jennifer Dorsey

Knit on Pearl

05-3035 © 2012 The Northwestern Mutual Life Insurance Company, Milwaukee, WI (Northwestern Mutual).




145 W. Gill Ave. 733-KNIT (5648) ––––––––––––––––––––––––––––––––––––––––––––



ifteen years ago, Rachel Stam opened Jackson Hole’s only knitting shop. The small basement store on Pearl Street quickly became the go-to source for knitters and crocheters. But as the only shop in town, Knit on Pearl soon outgrew the space. So just a few weeks ago Stam and manager Danielle Scott moved the store from Pearl Street to 145 W. Gill Ave. “We found the perfect spot, with big windows, nice light and a better location,” Scott said. “It’s perfect for growing the business.” Even though the store is no longer on Pearl Avenue, the name is staying the same. “We have given it a lot of thought,” Stam said, “but we decided that we are Knit on Pearl.” The move allows the valley’s only knitting (and crocheting) shop to expand its selection of yarns, needles, notions, pattern books and more. There’s also now space to carry gift items for knitters and non-knitters alike (though they do have a knitting overtone, such as sweaters recycled into gloves and knit stuffed animals). “We’re trying to offer more,” Stam said. One of the biggest benefits of the move is the additional space to offer classes. In the old space, summer was too busy to offer classes. Now, Knit on Pearl hopes to offer instruction throughout the season. By the fall, they envision offering classes during the day, too, which they couldn’t do before because of space constraints. “That’s particularly great for people who commute,” Stam said. “They can come over during their lunch break and take a class, or they can come after work before they drive home.” The new shop has also allowed Stam and

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Come taste Ashley Wilkerson

Knit on Pearl, the valley’s only knitting shop, has moved from Pearl Avenue to Gill Avenue, but it has taken its name with it. Scott to bring in new lines like Utah-based Greenwood Fiberworks, with its hand-dyed fibers, yarns and batts. Knit on Pearl also now carries Shibui Knits, a Portland, Ore., company that spins its fibers then dyes them in a special color palette. The store will continue to offer kids classes, adult clinics and sit-and-knits. And one of the biggest benefits of a new space? A large front porch where customers can come work on their projects. All are encouraged to pop by and share ideas. New and experienced artisans are welcomed. “We encourage people to come sit, knit and take a breath,” Scott said. For information, visit — Cara Rank

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22 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

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aking people feel good is what N8V Beauty Salon and Spa is all about. Owner Brandy Armajo worked to give the full-service shop above Cafe Bean in Rafter J a relaxing atmosphere before opening in November. The day spa and salon has high-quality, custom-made fixtures — a decor that reflects Armajo’s Native American roots — and a gorgeous view of the Teton Mountains. “It’s so beautiful out here,” she said. “So many people are still amazed every time they come in. They love the tranquility, and yet it’s just right by town.” A deck outside the salon allows customers to enjoy the view and have a Cafe Bean lunch while waiting for their hair color to process. “We’ve really got things dialed in,” Armajo said. Rounding out the serene atmosphere are two new cosmetologists: Maria Huhn and Brie Moss. They both started in May. “It’s a good, calm, happy crew,” Armajo said. Both born and raised in Jackson, Huhn and Moss are trained and licensed cosmetologists focusing on haircuts, colors and styles. “I was the girl growing up that always wanted to do people’s hair and makeup,” said Huhn, who studied at The Hair Academy, a Paul Mitchell school, in Rexburg, Idaho. Moss studied at a Paul Mitchell school in Salt Lake City, she said. She likes the variety of working in a salon. “It’s not the same thing every day,” she said. Armajo, who has worked in the hair and makeup industry for 16 years, oversees everything that goes on in the salon. She is an edu-

Ashley Wilkerson

The folks at N8V are, seated, owner Brandy Armajo and, rear, Brie Moss, Amber Badgerow, Gypsy Cloud and Maria Huhn

cator for L’Oreal Professionnel and uses her expertise to teach other stylists how to use L’Oreal products. “People can be confident that the color and the technical aspects of what we do is the best,” she said. N8V Beauty Salon and Spa also offers airbrush tanning, body waxing, manicures, pedicures and more. Gypsy Cloud is the salon’s resident massage therapist, and Amber Badgerow is its aesthetician. The salon also has an online booking feature that’s popular with many clients, Armajo said. Appointments can be made at Pricing for services is comparable to many salons in the area, Armajo said, “and less than many.” Everyone who comes to the salon always leaves happy, she said. N8V Beauty Salon and Spa is open 9 a.m. to 5 p.m. Monday through Saturday. — Brielle Schaeffer

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200-0733 –––––––––––––––––––––––––––––––––––––


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Champu’ Salon 739-4646 • Buffalo Jct. Plaza is a yarn-lovers dreamland. The Internet company sells all sorts of shapes, textures and colors of yarn. Alpaca, mohair, silk, cotton, linen, cashmere, baby camel and other fibers make up the diverse and exotic stock. While the yarn is sold online, the business is located in Jackson. Owners Laurel and John Murphy offer private warehouse tours by appointmnet and the occasional open house. The site also sells needles, hooks, patterns, DVDs and other notions. It also carries bison down accessories, like fingerless and full-hand gloves that are perfect for fishing and hunting. Founded in 1996, the business is the oldest continuously operating retail knitting, crochet and spinning supply on the Web. The site also is the largest retailer in North America of Lopi, wool yarns from Iceland. Laurel was a customer of the site long before she decided to buy it as a semi-retirement business, she said. She shopped on the online store because “there were things I couldn’t find in my local yarn shop,” she said. A perk to being an Internet business is the access offered to customers all over. A lot of

Ashley Wilkerson

John and Laurel Murphy live in Jackson and base their business,, out of the valley, but they sell yarn, knitting products and other items online, serving customers worldwide. patrons don’t have yarn stores in their communities, she said. “Even if they do have access, the shop may not have what they want,” Laurel said. fills that hole, she said. The Murphys bought the business in 2006. They ran the store out of Maryland before moving to Jackson last summer. A native of Cheyenne, Laurel grew up See HANDKNITTING.COM on 25




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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 23

Ashley Wilkerson

Ashley Wilkerson

Jaraj Motesicky, owner of Computer Clinic, services PCs, Macs, iPhones, iPods, gaming sytems, televisions and just about everything else computerized.

Dr. Laura Lambruschi of Spring Creek Animal Hospital treats Basil Nichols with Companion Laser Therapy, a noninvasive method of healing and pain relief.

Spring Creek Animal Hospital

Computer Clinic

565 W. Broadway (above Grand Design) 734-9415 –––––––––––––––––––––––––––––––––––––––––––––––––––


uraj Motesicky can tackle just about any computer-related job one can think of. The owner of Computer Clinic services PCs, Macs, iPhones, iPods, gaming systems, televisions and just about everything else. He’s also a consultant for setting up and maintaining network systems. “These days, you can’t just do one thing,” Motesicky says. Motesicky is a licensed Dell technician who handles warranty work from Afton to Moran. He also services Macs. The majority of his business requires that he rid computers of viruses, replace hard drives or perform basic maintenance. “Anything that has to do with computers, I’m willing to work on,” he says. Motesicky will travel to customers’ homes or businesses and is able to access computers remotely, but most people choose to bring their ailing devices or equipment to Computer Clinic. In addition to computer-related jobs, he repairs iPhones and iPods, flat-screen televisions and gaming systems. With iPhones and iPods, most customers need help replacing cracked screens or repairing water-damaged devices. For gaming systems, such as PlayStation and Xbox, Motesicky is happy to take a peek inside the machine to troubleshoot any problems. “It’s just like a computer,” he says. “They have very similar guts.” Motesicky also works as a consultant for businesses looking to set up networks. He’ll do everything from installation and setup to basic maintenance and ongoing management of the system. He said he values honesty and is upfront with customers when he’s working on their computers. “I’ll tell you whether or not it’s worth it,” he says. Motesicky also works with customers to find the exact product that works for them, whether it’s a replacement part or a new computer. “I’m happy to sit down and find the right one,” he says. “I know what it will be able to do and how long it will last.” The store is stocked with a small array of products, including refurbished laptops, hard drives and some accessories. Motesicky says he tries to order most products online for customers, which allows him to tailor the purchase to each customer’s specific needs and budget. Motesicky has been around computers since he was a kid and has been working on them ever since. Motesicky formerly worked at the Computer Medical Center but is now the owner of Computer Clinic, in the same location. Computer Clinic, located at 565 W. Broadway, opened under the new name and ownership last fall. For more, visit — Kevin Huelsmann

1035 W. Broadway 733-1606 –––––––––––––––––––––––––––––––––––––––––––––––––––


at and dog owners already know that a laser pointer can provide hours of entertainment for their pets. Now, a different type of laser is being used to heal pets of all types. “Companion Therapy Laser is a surgery-free, drug-free, noninvasive treatment designed to give your pet fast pain relief and improved healing times,” said Dr. Dan Forman. Spring Creek Animal Hospital, owned and operated by Dr. Dan and his wife, Dr. MJ Forman (the only boardcertified veterinary internist in Wyoming), has been using the Companion Laser Therapy with great success now for almost a year. Class IV Deep Tissue Laser uses a beam of laser light to deeply penetrate tissue without damaging it. Different wavelengths at specific intensities are used to target certain tissues and depths. Laser energy induces a biological response in the cells called “photo-bio-modulation,” which leads to pain reduction, reduced inflammation and increased healing speed by improving formation of new capillaries in damaged tissue, reduced formation of scar tissue and accelerated nerve-cell regeneration. From chronic conditions such as arthritis, lick granulomas, ear infections and feline acne to more acute problems like wounds, post-surgical healing and pain relief, sprains, strains and intervertebral disc disease, laser treatment has proven successful. “It may sound like science fiction, but we see a lot of older pets with arthritis and use laser therapy to supplement their regular pain medications,” says Dr. Laura Lambruschi, one of the associate doctors at Spring Creek Animal Hospital. “For conditions such as arthritis in the hips and back, the pain relief is almost immediate. Pain reduction is a key part of any treatment.” Spring Creek Animal Hospital, celebrating its 20th year in business, is happy to offer this treatment to its patients as well as to the rest of the community. You can have your regular veterinarian refer your pet for laser therapy. Treatment effects are cumulative, so, depending on the condition of your pet, you may see results with anywhere from one to six treatments. Most chronic conditions will show a positive response in three or four treatments. In addition to offering Companion Laser Therapy, Spring Creek Animal Hospital offers state-of-the-art medicine as it has for the last two decades. It also offers a variety of related services, including pet boarding, doggie day care, grooming and a range of dog, cat and exotic pet foods and products. Dogs, cats, birds, pocket pets, reptiles and amphibians are all welcome at Spring Creek Animal Hospital. Emergency care is available 24 hours a day. For more, go online to — Submitted by advertiser

Ashley Wilkerson

Detail Drive owner Bobby Poinsett offers a wide range of vehicle-cleaning services.

Detail Driven

940 W. Broadway 730-0512 –––––––––––––––––––––––––––––––––––––––––––––––––––––


t Detail Driven, Bobby Poinsett challenges the perception that auto detailing is expensive by offering different packages and a la carte services. From a simple hand-wash to 25-step full detail, he does it all. Poinsett has found that many people think they have to spend a couple hundred dollars every time they get their car detailed. Instead, he offers “a wide range of services for a wide range of budgets.” A longtime Jackson resident, Poinsett made his first foray into the auto industry by approaching cars as canvases for his art. Under the name Unknown Custom Airbrush, he airbrushed designs on cars, motorcycles, snowmobiles, even helmets (his designs regularly appeared on careening crafts in the Demo Derby and Figure 8 Races). Having studied art in school, he liked drawing and painting, and custom airbrushing offered an outlet for his creativity. Airbrushing gave him his first taste of the entrepreneurial life. It also gave him insight on his attention to detail beyond airbrushing: To prep cars for a custom design, he would often clean and buff exteriors. He decided to translate that prep work into a business. He opened Detail Driven in April 2011. His company creed: Offer excellent customer service at a fair price. “You can bring in a car that is filthy and trashed, and we will bring it back close to brand new,” he said. Poinsett prides himself on providing a hassle-free customer experience. Knowing how troublesome arranging a ride can be, he offers a free in-town shuttle to and from his shop. Poinsett advocates detailing as a form of maintenance. Think of detailing like showering, he said. Detailing can keep cars cleaner for longer: Mud easily comes off a freshly waxed car. Poinsett has invested in new technology, namely the ecofriendly DrivePur process, which rids interiors of any bacteria or allergens, even cigarette smoke and pet odors. It also applies a protective coating that fends off smells and germs for six months. He has found this treatment is particularly popular among families with kids. He never uses chemical treatments, only steam-cleans. Steam neutralizes odors inside a car, making it smell fresh, not fragranced. Beyond cars, Detail Driven services boats and trailers. “It’s hard to clean big rigs on your own,” he said. “We have all the equipment.” Detail Driven’s first year has taught Poinsett a lot. With a keen business mind, he has adapted Detail Driven to his clientele’s needs. He realized customers often feel confined by packages: They may want some of the services, but not all. In response, he is developing an a la carte menu that allows customers to pick and chose what services they want. “I listen to what they want done rather than telling them what to do,” he said. Detail Driven is tucked in the alleyway between Powderhorn Plaza and Wyoming Inn. For more, go online to — Katy Niner

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24 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Ashley Wilkerson

Ashley Wilkerson

Margie Kearns is the newest addition to the Chiropractic and Sports Injury Center. She is a certified chiropractor who specializes in upper back and neck problems.

Chiropractic and Sports Injury Center

215 Scott 733-8088 –––––––––––––––––––––––––––––––––––––––––––––––––––


ometimes that persistent headache can be cleared up by simply paying attention to your posture and diet. Foot and leg pain might require that you just try some new exercises or give orthotics a shot. That nagging tendonitis or dull wrist pain doesn’t always need surgery. At the Chiropractic and Sports Injury Center of Jackson Hole, staff members want their clients to think about all of the options available to them to help with whatever is ailing them. “Sometimes you don’t need to go to your surgeon right away,” Margie Kearns said. “Why not try something less invasive and cheaper?” Kearns is the newest addition to the center. The Alaska native started working there in March after finishing her schooling in Portland, Ore. She is a certified chiropractor who specializes in upper back and neck problems. She also has a wide knowledge of nutrition and is one of two TRX instructors at the office, which is connected to a full gym where the center offers private classes as well as classes open to the public. This summer the center is offering gentle TRX classes for beginners. Kearns said the suspension training can help relieve pressure on the legs, which helps with the high-impact injuries that most often show up in Jackson residents. “It can really offload your legs,” she said. The schedule for TRX classes can be found online at The center also offers Lordex, a spinal decompression system. It helps stretch clients’ backs to reduce weight on the discs and allow them to heal. Kearns said the system can help people with herniations, disc problems and bulges, among other issues. She said 75 to 90 percent of patients have a good to excellent response after using the system. The center also offers custom orthotics. Staff member use a system based not only on your feet at rest but also on your feet in motion. The resulting orthotics should be more accurate, Kearns said. Kearns combines custom orthotics with foot exercises to alleviate numerous aches and pains. “If something is going wrong in the feet, it trickles up through the body,” she said. “You need to address the problem at its source.” The center also offers a full spectrum of chiropractic services and accepts all major forms of insurance. They’re preferred providers for many insurance carriers. “It’s a huge office,” Kearns said. “We have everything you want.” — Kevin Huelsmann

In addition to sandwiches and snacks, Creekside Market and Deli now sells beer, wine and liquor. Its wine selection includes Napa Valley chardonnays as well as Barolo, garnacha, pinot noir and Chianti.

Creekside Market and Deli

545 N. Cache 733-7926 ––––––––––––––––––––––––––––––––––––––––––––––––––


reekside Market and Deli has been an essential outpost for years for travelers heading north out of Jackson. Campers, boaters, hikers and everyone else use the shop as a place to stock up before setting off for the day. Now they have more reason to stop by on their way to and from Jackson: The store sells beer, wine and liquor. “It’s a one-stop shop for people,” owner Nick Bochicchio said. One corner of the store — a new enclosed shop within a shop — is now devoted to alcoholic beverages. There are the requisite cases of domestic beer alongside a variety of offerings from local and regional breweries, which get top billing in the refrigerated case. There’s a full selection of liquors, including single-malt scotch and top-shelf bourbons, such as Basil Hayden’s and Noah’s Mill. The store stocks a wide array of red and white wines, everything from Napa Valley chardonnays to Barolo, garnacha, pinot noir and Chianti, among others. There’s even Champagne and Prosecco. The new section of the store isn’t very big, which means Bochicchio has had to take the time to curate his offerings, striving to find quality wines that won’t break the bank. “We want to make sure that every wine you get is a good wine,” Bochicchio said. This year marks the first summer the store will offer beer, wine and liquor. Town officials granted the store a retail license last year. The new liquor addition went up during an off-season lull, and it opened this past winter. Whether you’re heading to camp in the Gros Ventre Wilderness, off on a day hike in Grand Teton National Park or taking a tour of Yellowstone, Creekside probably has something you need. While many customers stock up on sandwiches, chips, Gatorade and a six-pack of beer on their way out to a camping trip or day adventure, the store offers much more. “You could walk out with a meatball sub, bear spray and a Malbec,” Bochicchio said. The store is slated to be have longer hours this summer: Creekside should be open from 6 a.m. to 8 p.m. every day, Bochicchio said. The store’s location on North Cache Street affords customers plenty of parking, even for large vehicles such as campers or ones hauling boats. — Kevin Huelsmann

Ashley Wilkerson

At Just for Kids, Tami Cook stocks new and nearly new clothing as well as furniture, shoes, toys and maternity clothes. She has a waitlist for new consignors.

Just For Kids

150 Scott 733-3422 –––––––––––––––––––––––––––––––––––––––––––––––––––


arents needed a place to buy reasonably priced, high-quality items for their kids — a need Tami Cook recognized. An assistant occupational therapist by trade and a mother of five, Cook is not one to shy away from a professional challenge or hard work. And with her retail experience — she took business classes in college and has worked at her daughter’s store, Beautiful Thrifty Rich — she knew she could handle opening a children’s consignment shop. She started looking for a space last July. Downtown rents proved prohibitive, and she had almost given up hope when she went for one last walk around west Jackson on Labor Day. She spotted the Scott Lane storefront vacated by J.C. Penney and contacted the landlord. He offered her the lease. She signed it immediately and went to work renovating the space: removing fluorescent lighting, knocking down walls, repainting everything white, installing chandeliers. In October, Cook opened Just For Kids. The inviting, well-organized store stocks affordable, new and nearly new clothing for babies to teenagers, as well as furniture, shoes, toys and maternity clothes. Knowing kids like to dress up year-round, she has a whole rack of costumes. She also devotes a rack to high-end items. “I absolutely love my store,” she said, and the new career she has made for herself. She enjoys the prospect of working with and for kids, “because they are so full of life.” After a slow start, Just For Kids now is going gangbusters. With more than 300 consignors, Cook has established a waitlist for new clients. To get on the list, call and tell her what you would you like to consign (sizes, gender). Items must be in season and in gently-used condition. “I will not take stains,” she said. If an item needs a simple wash, to remove musty storage smell, for example, she will do it, “but then it becomes a house item.” Also, toys must arrive with batteries and be proven to be in working condition. People keen to consign furniture should call in advance as well. The store also maintains a wish list of customers’ needs. Cook offers consignors 40 percent of the sale price on clothes, 50 percent on furniture. People who spend their earnings as store credit get an additional 10 percent of their purchases. “Like” Just For Kids on Facebook and gain access to special sales. Some items that sit on the rack for a couple of months will have their prices cut by up to half; after three months, some get further reduced to as little as $2. Unclaimed goods she donates to charity. Cook is always in search of certain hot items. It’s best to visit her Facebook page to keep up on what she needs. In the summer, Just For Kids is open 9:30 a.m. to 6 p.m. Mondays through Saturdays, noon to 5 p.m. Sundays. — Katy Niner

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 25

Wyoming Outfitters

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12 Center 733-2035 –––––––––––––––––––––––––––––––––––––––––



Continued from 22 knitting. “I’ve always enjoyed knitting more than anything,” she said. “It’s a great hobby. You can take it anywhere, do it any time.” But, she said with a smile, “I wouldn’t visit the queen and knit in front of her.” Knitting and crocheting are crafts, like gardening, in which gratification is delayed, she said. Needlework demands a slow pace. “It’s nice to have natural rhythm take place in your life,” she said. was the first retailer of Wyoming-made Mountain Meadow Wool. The wool is collected from ranches statewide,

Ashley Wilkerson

Wyoming Outfitters owners Jeff Roush and Lou Anne Roush say they offer Jackson’s best selection of Western fashion footwear, with something in every price range. dition by adding fringe, for example, or by cutting the uppers down to ankle-height for a “short” boot. These “fashion” boots are very popular these days, Lou Anne said, with certain brands styled to go just right with skinny jeans and others for skirts and dresses. Wyoming Outfitters also offers custom boots from Black Jack. For an additional $100, they’ll shape a boot to your foot. Then you can select the toe, heel, upper, materials and more — the total number of possible combinations is enormous — building a boot that’s unique to your tastes. “Our custom boots are a great option for someone who demands a perfect glove-like fit,” Jeff said. All custom boots are guaranteed and 100 percent USA-made. “A lot of people come to Jackson and want to get a part of the Western lifestyle with a cowboy boot,” Jeff said. “You need to have at least one pair. But they are a lot like potato chips. You can’t have just one.” Visit for details. — Cara Rank and every skein has information on where the wool was collected, Laurel said. While the Murphys have sold to customers worldwide — from Australia to Alaska — they also have customers here in Jackson. For all local orders, John will arrange direct delivery of the goods. That personal touch permeates the business. Laurel makes a point to maintain good relationships with customers, from answering questions about products to helping decipher difficult knitting patterns. Customers in turn appreciate the personal touches, often sending photos of their completed yarn projects. “We’re not Amazon, and we never will be,” John Murphy said. — Brielle Schaeffer

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ince opening their Town Square store in 2007, Jeff and Lou Anne Roush have continued to expand their selection of Western boots. Today, they say, Wyoming Outfitters boasts downtown Jackson’s widest selection of Western fashion footwear around, with more than 50 styles of boots for women, 35 for men and an array for children, too. They have even declared 2012 “the year of the boot.” “When we opened the store, we didn’t offer much in the way of Western footwear,” Jeff said. “People kept asking us ‘Where are your Western boots?’” The couple decided they’d been asked the question enough and brought in their first boot line, the well-established brand Dan Post. Cowboy boots became such a popular item that in the years following, the Roushes expanded the department, knocking out dressing rooms to add more space for their footware. Now, in addition to Dan Post, the selection of boots includes Ariat, Liberty Black, Old Gringo, Black Jack and Rod Patrick, an exclusive line that is carried in only 28 other stores in the U.S. With something for every price range — boots start at $150 and increase to almost $2,000 — you’re sure to find what you’re looking for. Every boot is quality, too. Even the most basic pairs have some handmade element. And the more expensive you go, the more intricate the boot and the handwork become. “Our Old Gringo brand is unique,” Lou Anne said, “with hand-stitched embroidery and Swarovski crystals.” Liberty Black pushes the envelope on tra-



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26 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

Ashley Wilkerson

New Inn on the Creek owners Casey and Amy Morton constantly work to enhance the guest experience. Recent additions include a tea garden, a revamped Swan Suite that sleeps six and seating overlooking Flat Creek.

Inn on the Creek

295 N. Milward 739-1565 ––––––––––––––––––––––––––––––––––––––––––––––––––––


t’s been almost a year since Casey and Amy Morton took over Inn on the Creek. And for almost every day they’ve owned the cozy downtown inn, Casey can think of at least one improvement they’ve made. Most are not noticeable to the average guest, but some are quite obvious, like removing a wall on the back patio so guests can enjoy views of Flat Creek. All told, the 200 or so improvements the Mortons have made were all done with the idea of enhancing the experience of staying there. “At least once a day, someone gives us a suggestion,” Casey said, “and I follow up on it.” The Mortons bought Inn on the Creek on July 19, a move that brought Casey out of a short-lived retirement. The couple owned the 27-room Sundance Inn from 1986 to 2008. For the 15 years before their move to Jackson, Casey worked in or ran hotels in Sun Valley, Idaho, Martha’s Vineyard, Mass., Vermont and Switzerland. So, being out of the industry left Casey feeling somewhat empty. Now, with the 10-room inn, the Mortons are able to focus again on the guest experience. It’s the little touches, they say, that set them apart. Each morning at Inn on the Creek starts with a homemade breakfast. Amy, whose recipes are featured in “The Great Country Inns of America Cookbook,” arrives at the property at 5:30 a.m. daily to bake from scratch. Breakfast, which also includes a hot dish, is served around a communal table or in your room. Sometimes, if it’s not too crowded, Casey will work as the short-order cook, frying up eggs or whipping up French toast. Breakfast also gives the couple a chance to interact with guests, offering advice on where to go and what to do during their Jackson visit. If guests want to just spend some time at the property, they now have a few more options for relaxing. The Mortons recently installed what they call “The Secret Garden,” inspired by the Japanese Tea Garden in Golden Gate Park. In the back, guests can take a seat in a gazebo or on the back porch and enjoy the Flat Creek habitat. A family of geese frequents the property, as do many of the 200 species of birds that live in Jackson. One of the biggest changes has been a revamped room called the Swan Suite. With help from Kate Binger of Dwelling, the room features updated furniture, new beds and the ability to sleep a family of six. “In my 40-year career, this is my fifth property,” Casey said, “and it’s still just as challenging and exciting as the first.” And, Amy said, “he’s not rearranging the gnomes at home anymore.” For more, visit — Cara Rank

Ashley Wilkerson

Circ / Courtesy Photo

The dynamic team of Circ (formerly Circumerro) serves client brands across the country through the company’s core services: branding, e-commerce design and mobile and web application development.

Circ 215 N. Milward 733-8319 –––––––––––––––––––––––––––––––––––––––––––––––––––


fter 17 years in business, Circumerro Media has shortened its name to Circ. “We’re rolling out an updated identity this month that reflects our successful evolution as a company and the work we are doing today,” Latham Jenkins, founder and president, said. “Circumerro is a Latin word that means to travel, which historically has been our focus.” Circ’s local publications, Jackson Hole Traveler and Homestead, have been great successes for the agency. Advertisers in these publications have sustained the company during the last 17 years, helping to grow Circ’s creative services. The design agency now serves client brands across the country through its core services: branding, e-commerce design, and mobile and Web application development. Circ’s clients span various industries, such as health care, online media, technology, apparel and artificial surfacing. Its client roster has included companies like Cigna, Remedy Health Media, Dell, XGrass and Cloudveil. Over the years, nearly everyone who has touched the agency has come to call it “Circ,” and it seemed only natural to embrace the shortened name, Jenkins said. The change of the name and identity reflects the evolution of the company’s brand and the work that defines the company now. Today, Circ is a multidisciplinary communication design agency. Recently, much of Circ’s work has been a response to the disruption that new technologies create for businesses and the need to build brand experiences that address it. Whether it’s designing e-commerce websites and mobile platforms or building more unified digital strategies, Circ thrives on creating value within digital channels that deliver engaging brand experiences and build brand loyalty. Circ understands that word of mouth is one of the most effective means by which experiences are shared, and to leverage that kind sharing, businesses need to engage their audiences and create conversations around their brand. Circ represents the circular nature of these conversations and is expressed in its new tag-line: “Great brands live in conversation.” Visit for more. — Katy Niner

Rock Lobster offers “mountain casual sophisticated” clothes. “People are just so excited to have something that’s fun, with prints and brighter colors,” owner Molly McCrea said.

Rock Lobster

36 E. Broadway 201-1348 ––––––––––––––––––––––––––––––––––––––––––––––––––––


ock Lobster Lifestyle Boutique has forged a new fashion frontier in Jackson: mountain casual sophisticated. For more than two decades, Molly McCrea has traveled between Minnesota and Jackson Hole with her wardrobe of East Coast-inspired clothing. While Minnesota stores stocked the brands she loved, Jackson retailers did not. So when a Town Square storefront became available, she jumped on the opportunity to fill create a place where men could find ties and buttondowns and women could buy bright print dresses and swimsuits. The store name symbolizes the fusion that is McCrea’s timeless style: The “lobster” references the East Coast, while the “rock” represents the mountains. Rock Lobster opened in August and immediately hit a chord. “The mountain casual sophisticated look is full of bright colors at good price points during the summer,” McCrea said. “In the fall and winter, it becomes classic and timeless: gorgeous cashmere, holiday and cocktail dresses, custom suits and sports coats, waxed coats, winter casual and dress coats, stylish sportswear and comfy flannels.” As a lifestyle boutique, Rock Lobster stocks everything from apparel for men, women, children and infants to gifts, jewelry and home decor. It also offers monogramming and custom fitting. Rock Lobster features a host of brands well-known on the Eastern Seaboard, like Barbour, Vineyard Vines, Shoshanna, Lilly Pulitzer, Jude Connally and Henry & Belle jeans. It recently “crossed the pond,” adding European designers like Marc Cain, Monaco Cashmere and Raoul, a French brand. For men, the store stocks Scotch and Soda, Bills Khakis, Southern Tides polo and sport shirts, Peter Millar custom sport coats, suits, ties and sweaters, Bird Dog Bay neckties, bowtieand-cumberbund sets and cufflinks. On the accessories front, Rock Lobster carries equestrianinspired luggage and bags from Oughton Limited, Lilly Pulitzer wedges and jewelry, Toss bags, the Glamourpuss line from New York City, Atlantis Berlin jewelry and monogrammable cellphone covers in a rainbow of colors and patterns. Its home line features Bella Notta linens. For a sophisticated souvenir, Rock Lobster has Smathers and Branson needlepoint belts for men or women featuring the Aerial Tram, the outline of the Tetons and a bronco on it as well as needlepoint key fobs. A pink Vineyard Vines tote bag bears a brown bucking bronco and, soon, back by customer demand, the store will carry Vineyard Vines bucking bronco ties. Lifestyle lines include Picnic at Ascot picnic baskets and Simpatico candles and diffusers. For bath and body, there is Barr-Co bath and The Laundress line. “We are always changing to surpass the needs of our customers,” McCrea said. “Check in often — you never know what new great merchandise you will find.” Rock Lobster Lifestyle Boutique is open 11 a.m. to 6 p.m. Monday through Saturday (8 p.m. Thursday), noon to 5 p.m. Sunday. “We also are open by appointment, offer complimentary hemming on full-price items, gift wrap and are happy to ship or deliver,” she said. For information, visit — Katy Niner

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012 - 27

Heriz Rug Gallery 165 N. Center 733-3388 –––––––––––––––––––––––––––––––––––––––––


alking off of bustling Center Street and into Heriz Rug Gallery is like walking into an oasis of calm and quiet. There is an unmistakably soothing effect to being surrounded by hundreds of Oriental rugs: Each one whispers to you, asks you to slow down, to admire its patterns of reds and blues and greens, to feel its dense weave and weight. After 12 years on Pearl Avenue under the auspices of Arteffects, Heriz Rug Gallery has reinvented itself on Center Street, less than a block off Town Square and surrounded by some of downtown Jackson’s finest art galleries. “We sell beautiful art — the only art in the world that you can walk on,” said Roberto Machuca, manager of the store. “We have a diverse selection of rugs, including Western tribal contemporary rugs and rugs for all budgets.” All Heriz rugs are handmade from wool or silk and colored with natural dyes made to last more than a lifetime. The gallery obtains its rugs from family workshops and master weavers in the Middle East and Asian countries. “When you put a handmade rug down on the floor, it just brings all the colors and decor of the room together,” Machuca said. “It completes any room.” Wondering how Far East meets New West? At Heriz the connection is clear. A wide range of Western contemporary designs at Heriz are based on traditional Navajo designs and motifs — a Western tradition that itself was influenced by the Oriental rugs settlers brought with them in the 19th century. Western contemporary rugs often feature a simpler pattern and incorporate square or stylized geometry. Heriz’s Western rugs are highly sought after by local designers, who find the rich, geometric patterns and impeccable quality

Ashley Wilkerson

Heriz Rug Gallery offers art you can walk on with rugs imported from the Middle East and some inspired by Navajo styles. perfect for the New West. “Our pieces go beautifully in a log or contemporary home,” Machuca said. Prospective buyers will also be delighted by the selection of traditional kilim flat weave rugs. These come in a wide range of intricacy, from the relatively simple to the downright kaleidoscopic. Kilim rugs are available in a spectrum of comfortable and attractive colors and every possible size, from not much larger than a doormat to awe-inspiring works that would warm the grandest room in Jackson Hole. On the back wall of the gallery hangs an impressive 12-by-15 foot example, and the oversize collection is extensive. Machuca pointed out another that measured 20 by 30 feet. “That is what I mean by rugs that are true art and have timeless beauty,” Machuca said. “Every time you step onto a rug like this, it makes you happy. Every time you see it on your wall, it brings you joy.” Heriz also offers handmade Asian furniture and carvings, as well as pillows, candles and a variety of other home furnishings and accessories. All Heriz rugs are supported by an extensive array of cleaning and repair services. — By Richard Anderson


Western Range Catering Joe and Vicki Jones 307-248-2483

Professional catering custom tailored to your special occasion From elegant dining to chuck wagon cookouts all while exceeding your expectations Visit our web site for help and information about our catering and special services, meal planning, sample menus, exclusive private cookout site, event photos, recipes, testimonials, historical information and much more Western hospitality, professional services, outstanding meals Mesquite smoked and grilled meats Our original homemade recipes will satisfy even the most discerning guests 236118


28 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 20, 2012

May • ElkFest: & Old West Days July • Howdy Pardners 4th of July Parade

September • Jackson Hole Fall Arts Festival Destination Wellness • Jackson Hole Marathon

February • Jackson Hole WinterFest (Cutter Races – Snow Sculpting – Snow Bike Race Texas Hold’em – Concert Series & More)

Respecting the Power of Place: A Commitment to Our Economy, Community, and Environment. The Mission of the Jackson Hole Chamber of Commerce is to champion the interests of local businesses, enhance their prosperity, and strengthen the economic climate of Teton County.

Current Membership- 915 Strong and Growing Welcoming 129 New Members since July 1, 2011 307 Live • A Diamond Productions • A.J. DeRosa's Snake River Sleigh Rides • Alpine Wilderness Photography • American Park Network • AmericInn • Amy Ringholz Studios • Animal Adoption Center • Arbor Works Tree Service • Atelier Ortega • Avalanche Transportation, LLC • Big R Ranch and Home • Bistro Catering • Bitterroot Ranch • Buffalo Trail Gallery • Cache Creek Lodge •Cactus Marketing Communications, Inc. • Cafe Bean & Market • Casey Cox ~ Mobile Massage • Chameleon Designs • Charture Institute • Chasing Tails, LLC • Chippy's Kitchen/Great Expectations Catering • Christie Maurais • Clare Payne Symmons • cocolove • Creative Curiosity Graphics • Custom Concepts • Denny Ink • Detail Driven • Dishing • DogJax • Ed Cheramy • ek REEDY Interiors • Electronic Services Inc. GE/UTC Security • Elevated Grounds Coffeehouse • Estate Collectables • Excel Physical Therapy • Farmers Insurance, David Ottley Agency • Farmers Market On the Square • First American Title Insurance Company • Fish The Fly Guide Service• Flow Management • Geyser Kayak Tours • Gliffen Designs, LLC • Grace Home Design, Inc • Grand Teton Gallery • Grand Teton Skating Academy • Granite Management • Habits, LLC • Headwater Lodge & Cabins at Flagg Ranch • Heise Hot Springs • Hickman Land Title of Wyoming • Hong Kong Restaurant & Buffet • Horizon Fine Art • Idaho Kidney Institute • Imagine Jackson • Iron Creek June 28 Photography • Jackson Hole Babysitting, Inc. • Jackson Hole Farmers Market • Jackson Hole Film and Food Festival • Jackson Hole Gun Club • Jackson Hole LateNight Transportation • Jackson Hole Packraft • Jackson Hole Photo Tours • Jackson Hole Chamber Mixer Property Management • Jackson Hole Rotary Supper Club • Jackson Hole Shrine Club • K2 Technologies • Kate's - Real Food. Teton Village Commons Real Energy • Knobe's Office Supply & Equipment • Kutterwood Custom Woodworking • Lodging & Tourism Tax Board • 5 – 7 p.m. Lotus Cafe • MADE • Mill Iron Ranch • Montana Heritage Commission Nevada City Museum • Mountain Business Center • MT Portrait, Inc.- Gallery of Creativity • N8V Beauty Salon & Spa • Northwestern Mutual - Brendan McDermott, Financial July 4 Representative • ON LOCATION Hair Design and Makeup • O'Ryan Cleaners • Pinky G's Pizzeria • Pizzeria Caldera • Pulse Howdy Partners Geo Media • Purple Orange LLC • Ranch Shop• RARE Gallery of Fine Art• Reaction Photography • Rendezvous Pages, LLC 4th of July Parade 10:30 a.m. • Robb W Fletcher Insurance Agency, Inc. • Rock Lobster Lifestyle Boutique • Rockin Dogs and Ice Cream • Rocky Mountain July 12 Connections • Rodan and Fields • Signature Party Rental • Ski Butlers Jackson Hole • Snow King Sports and Event Center • So Business over Breakfast What LLC - Presentation Design • Spirit-Books, Gifts, Life • Spring Haney, Inc. • Stagecoach Bar & Liquor Store • Steve Horn Spring Creek Ranch Mountain Gallery • Summit Insurance Services, Inc. • Teton Educational Services • Teton Healing Arts • Teton Signs • Teton 7:30 a.m. Sports Club • Teton Tactical • Teton Toast Masters • Teton Toys • Teton Valley Realty • Teton Whitewater, LLC • The Spotting Scope Newspaper • Tibbitts Transportation, LLC • Tiskets and Taskets Jackson Hole Baskets • Town Square Tavern • Trading July 12 Places Interiors • Trailblazer Foundation • Twenty Two Home • Vertical Harvest of Jackson Hole • Vista 360° • VR Interactive Chamber Mixer Media. LLC • Wind River Marketing • Wyofilm - Wyoming Film Initiative • Wyoming Public Media • Yellowstone Grizzly RV Mad River 5 - 7 p.m. Park & Cabins • Yellowstone-Teton Clean Energy Coalition

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307.733.3316 • • 238350

Business Focus 2012  

This 19th edition of Business Focus includes articles and advertisements about new restaurants, clothing shops, health care providers and ho...

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