Week 1 assignmnet 3 jessica nanez

Business Card Creative Brief Jessica Nanez

Business Card Theme: The historical period that I chose to focus on was ancient Egypt. What inspired me was the hieroglyphics the pictographs and the symbols pictured on papyrus, coffins and walls. In addition, I was inspired by the coffin of Tutankhamun I love the elaborate design on the sarcophagi. The color pallet associated with Egyptian culture is both neutral with the addition of accents these being the colors of precious stones sapphires, rubies, and emeralds. Also Egyptian architecture has inspired me with its monoliths, sphinx, and pyramids. Lastly, I’m inspired by palm reeds which can also be found at the top of Egyptian columns this might make its way into my final card.

The tour company names I’ve come up with: Oasis Tours Luxorious Tours Palm Tours Diamond Desert Tour Nile View Tours The companies demographic consists of an age range of 35-75 + with a higher than average income providing luxurious and adventurous tours to the diamond of the desert Egypt.

Typeface: The typeface I chose for this assignment was a san serif type Muro. Muro is simple with thick strokes imitating those pictorials found in hieroglyphics. In addition, I chose a calligraphic style of text for contrast for the tours section of text. Lastly I chose Garamond for the info listed on the card for a clear read.

Muro Coneria Script

Images: I’ve chosen a few different images to place in my design one being a Tutankhamen’s sarcophagi photo, a hieroglyphic photo, and an obelisk photo. These pieces are distantly associated with the Egyptian culture. I believe these will be easily recognizable in relating and conveying the message of Egyptian Tours.

Process Sketches:

Finals: