Marvel Collector Corps Creative Brief

CREATIVE BRIEF Jessica Nanez

CREATIVE BRIEF

Client:

Solution :

Marvel Collector Corps is a subscription box service designed

by Marvel and Funko. Created for the Marvel Collector, each box delivers 100% exclusive premium collectibles, apparel, and accessories direct from the Marvel Universe to your doorstep. Each box is built around a major Marvel event.

Provide a fun look fresh and new to the social media page providing a peek at the next exclusiuve to come. Frequently update posts as well as the time line cover. Informative as well as interactive asking fans questions and providing direction to the website as well as the support email.

Philosophy: Marvel Collector Corps celebrates the dedicated Marvel fan and intends to create a new Marvel Collector elite!

Issue: The social media page has more traffic and visits on the page when it is frequently updated with new info and imagery.

Target: The audience is subscribers, futuresubscribers, and Marvel fans from facebook.

Tone:

Action packed, Fun, Marvel influence as well as a comic book and collector feel.

COMPETITIVE ANALYSIS

For their Time Line Cover Loot Crate has a color scheme of black, white, orange, and gray. In addition, it incorporates a illustration of numerous cartoons, comic books, and game charaters. On average this facebook page is updated 6 times per day. Posts consist of promo codes, hashtag requests with fans, and also Q&A with subsribers striking up post comments.

For their Time Line Cover Nerd Block has a color scheme of grey, white and blue. In addition, it incorporates a illustration of of a cartoon nerd character. On average this facebook page is updated 6 times per day. Posts consist of subcription contents, hashtag requests with fans, and also Q&A with subsribers striking up post comments.

For their Time Line Cover collectible GEEK has a color scheme of maroon, white and blue. In addition, it incorporates photos of the items found with in their subscrptions from figures to apparel. On average this facebook page is updated 2 times per day. Posts consist of Q&A with subsribers striking up post comments and self promotion.

For their Time Line Cover collectible GEEK has a color scheme of maroon, white and blue. In addition, it incorporates photos of the items found within their subscrptions from figures to apparel. On average this facebook page is updated 2 times per day. Posts consist of Q&A with subsribers striking up post comments and self promotion.

USER PERSONA

Name : Rose Bard Age: 40 Rose is an avid online gamer as well as a collector of all things nerdy. She collects a numerous amount of comics from Spawn, Batman, and Iron Man. She also loves collecting figures, statues , and action figures. In addition, she regualry checks on her facebook daily for new posts and updates. She recently signed up for the Marvel Collector Corp purchasing the founders package, and logs on to facebook to see if there are any new posts giving her a sneak peek in whats to come!

USER PERSONA

Name : Chris Loyd Age: 29 Chris is a huge Captain America fan as well as numerous Marvel Super Heroes.

He is already a subscriber with Loot Crate and Nerd Block and is thinking about adding The Marvel Collector Corp subscription to his list. He logs on to facebook to see what exactly the Marvel Collector Corp has to offer.

MOOD BOARD

Color Scheme:

Elements:

FB TIMELINE COVER

The Design I explored was with many different elements incorporating both logos and product imagery. I used a repetitive pattern of the Marvel Collector Corp in the foreground. In addition, a silhouette of the Ant Man superhero is placed behind the Ant Man Pop. The Ant Man Pop is given action shrinking from a large Ant Man to a small Ant Man. This being Ant Mans super power I felt it was a strong element to portray with this pop it gave it gave it movement instead of just sitting there static and unappealing. lastly a sense of transformation with the electric aura or halo surrounds the ant man another element bringing this image to life!

FB TIMELINE COVER MOCK UP

Here you can see the Timeline Cover in play. I went with a simple profile picture for the face book page making it a focal point on the page. I did put in Ant Man above the logo accenting the logo but not overwhelming it. As you can see the page is lively and fun it plays around with color pattern as welll as imagery and motion.

QUESTIONS & COMMENTS

Any questions, concerns, or comments?