Jay Schmidt Group - A Seller's Guide

Our Mission

Our mission is to provide a premium real estate experience for our clients by having a team of experts for every aspect of the real estate journey.

From our innovative staging, uniquely comprehensive marketing & media, to our best-in-class transaction coordinators, JSG employs the top support team to meet our client’s best interests through the entire home selling process.

Our level of service is unmatched. At JSG, we focus on building relationships, community, and above all, YOU.

About Us

In Jay Schmidt’s first year as a Realtor, he quickly became a rising star at his brokerage. In 2014, he started the Jay Schmidt Group (JSG) with his business partner Janine Werner. For seven consecutive years, JSG has sold the most real estate, by dollar value, of any team in the Metro Milwaukee MLS.

As the premier real estate company in Metro Milwaukee, JSG is dedicated to providing the ultimate luxury experience for all of our clients. Our team of highly skilled agents, supported by world-class support staff, is deeply rooted in the local community and committed to making a positive impact. Our pursuit of excellence knows no bounds, and we strive to exceed all expectations in every aspect of our work.

Jay Schmidt Broker / Owner

(414)517-7716

jayschmidt@kw.com

Prior to taking the leap into Real Estate, Jay was the VP of Merchandising for Home Products at Bon Ton Stores. He possesses over 15 years of corporate Marketing and Product Management experience for Fortune 500 companies.

In his first year in the Real Estate industry, Jay was the #1 agent in his Real Estate office and he continues to be one of the top producing agents in Milwaukee’s North Shore and all of Metro Milwaukee. Jay is a resident of Whitefish Bay and he and his partner have rehabbed over 16 properties, while raising three kids and remaining active in the Whitefish Bay and Shorewood communities.

Jay built a team of hardworking, trustworthy agents in order to provide clients with a worldclass, customer-centric experience. A real estate transaction can be one of the largest and most important decisions. Let our team be your trusted partner to seamlessly assist you through this process.

Jay Schmidt

Our Focus is on You.

Jordan Lukach

Bev Drummond

Sara Christian

Executive Assistant Director of Operations

Staging Manager

Andrea Nelson

Customer Concierge

Work with the Best

JSG is Milwaukee’s top-performing real estate firm. Our dedication to our clients sets us apart from the competition and allows us to consistently outperform. We work tirelessly to ensure the best possible outcomes for our valued clients, and it shows in our outstanding sales record. Choose JSG for unparalleled service and success in the Milwaukee real estate market.

JSG

Elsafy Team Falk Ruvin Gallagher Stalle Realty

Suzanne Powers

$28.3 Million More in home sales than our closest competitor.

Listing or Selling Members: Status Sold: Bayside, Fox Point, River Hills, Shorewood & Whitefish Bay. MLS, Jan-Dec 2022

2022 By The Numbers

385 Families Served

$188+ Million Transacted Volume

$487,566 Avg Sale Price Sold Over 1 Home Per Day

We Know Luxury

JSG understands that luxury real estate requires a unique approach, that’s why we utilize top-ofthe-line marketing strategies to make sure your home stands out from the rest. Our extensive experience in the high-end market has allowed us to cultivate a large network of luxury clients, enabling us to seamlessly connect buyers with their dream homes. Trust JSG to effectively showcase and sell your property.

24.7 %

JSG sold the most luxury homes in Milwaukee County. JSG accounted for 59 luxury sales out of 239 in 2022.

JSG’s Digital Difference

Social media is as important as ever, that’s why we’ve created a pre-marketing & launch day strategy for each home we list. This gives your home the most exposure & professional presentation to all of your potential buyers. We drive thousands of potential buyers to your JSG listing with our paid search, retargeting and SEO strategies.

52.5K

JSGmke.com page views from organic search in the last 12 months.

3.7k

1.5k

#2 total followers in the Metro Milwaukee Area

49.6k

Leads generated in the last 12 months

119m+

Total combined views on giphy.com

104k+

Social media reach in the last 12 months

We elevate your home’s appeal and ensure a successful sale through targeted marketing strategies. Our services include creating listings and ads on our website and social media, organizing open houses and private showings, and using paid marketing to attract local buyers.

Tom Barrett

Marketing & Graphic Design Specialist

Pre Market Plan

Coming Soon - Social Media Strategy

Delayed Status in MLS

Reverse Prospecting

Agent Networking

Staging Consult ($300k+)

Professional Photography

Public Launch

Thursday Live Date & Open House

Weekend Open Houses

Broker E-mail Blast

Social Media Organic Post

KWLS Nationwide Syndication

Trulia / Zillow Premier Agent

During Listing

Weekly Updates

Internet “Click Reports”

Circle Prospecting / Networking

Social Media Ads for Listing

STRATEGIES AND SERVICES

Well-Researched Pricing

Professional Staging

Professional Photography

Open House Strategy

Door Knocking

Print Marketing

Digital Marketing

Social Media Marketing

E-Mail Marketing

Targeted Networking

Staging Your Home

Sara Christian Staging Manager

We understand staging your home can be a daunting process, so let us put your mind at ease. Sara has invested the past few years into refining and perfecting her staging techniques. She has a soft but confident approach that proves to be an invaluable resource for JSG.

We Help You Prepare

Maximize your home’s value by preparing your property for the market.

Neutralize

• Paint interior walls neutral colors

• Repair cracks and holes in the walls

• Clean hardwood floors and carpeting

• Clean windows inside and out

• Clean light fixtures and ceiling fans

• Clean bathroom sink, fixtures and walls

• Clean kitchen sink, cabinets, & appliances

• Clean and organize closets

• Clean out fireplace

• Replace any out lightbulbs where lumens/ watts are consistent when in the same room

Declutter

• Remove excess and oversized furniture

• Remove extra appliances and decorations from countertops in kitchens and bathrooms

• Remove mail, magazines and newspapers from all surfaces

Depersonalize

• Remove family photos, personal collections and medications

• Clear refrigerator completely of messages, photos and magnets

• Remove toys and pet items

Professional Photography

99% of buyers see your home for the first time online and our professional photographers will help you stand out. We work with the most skilled photographers to ensure that your home’s features are expertly highlighted in our listing images to provide the best first impression.

Jake Lange

Preferred Photographer | Middle Coast Media

Jake’s unique approach sets his photos apart. By using flash and blending mutiple exposures, you get the truest of colors and most accurate representation of your home. Middle Coast Media House is a full service real estate media company that serves Southeastern Wisconsin.

Equity Experts

The Equity Experts program allows sellers to optimize their home’s market value while avoiding up-front costs. We know every home needs something done to get it ready for the market and we’ve simplified the process for you! Whether it’s a small project or a large undertaking, JSG has the bandwidth to understand the project scope and execute it flawlessly. Most sellers don’t understand what investments and changes to make to get the most out of their home. With the Equity Experts program we’re invested with you. JSG pays for the updates and manages the contractors so you don’t have to. We know what buyers are looking for and it’s our job to do it perfectly for you. Visit

5 Steps To Success

1. Listening to your needs

2. Investing in your home

3. Staging and marketing

4. Selling process begins

5. Successful sale

Our Clients Say it Best

Super Responsive

Jay was great, super responsive and very knowledgeable! We had a wonderful experience from start to finish and found the perfect home that met all of our expectations. His office staff is friendly and very responsive. They took care of everything. Wonderful overall experience. I have already recommended him to a friend who is relocating to the area.

Communicated Well

I wanted to thank you and the team for your help selling my house in Whitefish Bay. Because I moved out of Wisconsin before the house could sell, it was really important to have a team that communicated well and that I could trust to manage all of the logistics of getting the home ready for sale in my absence. You and your team excelled at keeping me in the loop; managing the work that needed done before we closed; and getting the house sold fast. I have no hesitation recommending you to anyone who is looking for a realtor to help them sell their home!!

First Time Selling

We enjoyed our experience with the JSG Real Estate team. This was our first time selling a home, so it was great having them help us navigate through the process, especially with this hectic market. We had a goal closing date and value for the home, and JSG helped us

Incredible Process

JSG is unbeatable. From having an incredible process that helped us learn exactly what we wanted, to being available at every moment, to having the best network in Milwaukee, and to not only caring before the closing, but after, we couldn’t have asked for a better team. Jay & Janine are the absolute best to work

Extremely Knowledgeable

Jay and his office staff went above and beyond the duties of a real estate agent in selling our investment property! I am moving on to my second listing with them and I know I am in good hands! Extremely knowledgeable of the market, access to lots of resources like contractors etc, and overall so ON THE BALL!

Outstanding Service

Outstanding service from beginning to end. Jay and his team went above and beyond to assist us in selling our old home and buying our new one.