broker spotlight
HENDRY The Golden Rule says to “Do unto others as you would have them do unto you,” and it is by this age-old wisdom that Jennifer Hendry of CrossView Realty and CrossView Property Management runs her businesses.
Jennifer’s journey into real estate happened almost accidentally. She was born in Jacksonville but spent most of her formative years in Tallahassee. It was her attendance at the University of North Florida that led her back to the Jacksonville area, where she graduated with a degree in Investment Finance in December of 2006. As luck would have it, while attending school, she landed an internship with Pulte Homes that would change the trajectory of her career plans forever.
CROSSVIEW REALTY And that’s exactly what she did. Once Jennifer got her college diploma, Pulte offered her a full-time job and paid for her to get her real estate license, which she earned within two months of her college graduation. From there, she spent the next several years working for Pulte as a site agent for new construction, and then she transitioned to the marketing department. She wasn’t finished growing yet, however. CLIMBING TO THE TOP
“I then took a job with Standard Pacific as their Marketing Manager and eventually became the Jennifer and her husband, Scott. Director of Marketing,” Jennifer recalls. “Standard Pacific merged with BRIGHT BEGINNINGS Ryland and became CalAtlantic. While I was there, I worked with several architects to design a number “Pulte paid more per hour than other jobs and would allow me of the plans you see around town.” only to work Friday through Sunday so I could focus on school Monday through Thursday,” Jennifer says. “It worked for me, and It was during her time at Standard Pacific that she met Jim so that’s why I started working in real estate …I found out I was Birkholz, the division president at the time. His vote of congood at it and decided to go full-time after graduating.” fidence in Jennifer propelled her forward, and she credits him with shaping where she is today. 36 • May 2022
Cameron. She appreciated that becoming a broker would provide her more flexibility in her schedule so she would be able to do more with her kids and their schools as they became older. Additionally, she liked the idea of creating a business on her terms, a business that would have Christ at its core and would reflect her faith as the compass guiding her success.
By Jennifer Watson
@realproducers
In September of 2016, Jennifer and another agent partnered to open CrossView Realty. The business grew over the next few years, and Jennifer was able to buy out her The leadership team of CrossView Realty: Stephen Jones, Scott Hendry, Jennifer Hendry, Courtney Dekelaita business partner in December of 2019. With Scott by her side, Jennifer’s team was able to close 235 deals in 2020 “He allowed me to be in meetings and part of some very to the tune of $65.7 million. large decisions for the Jacksonville division,” Jennifer says. “Being part of that helped to grow my knowledge in “We are a Christ-centered brokerage. so many ways, but it also allowed me to really believe You don’t have to believe the way in myself, that I can do this.” we do, but we do pray before meetings, and our beliefs CHOICES AT THE TOP play a huge role in decisions we make for the In 2016, after nearly ten years of IT’S NOT THE JENNIFER SHOW; company,” Jennifer working for new construction says. “Our agents I WORK TO BUILD UP OUR builders in various capacities, are part of our Jennifer felt she was at a crossAGENTS AND FOCUS ON THEM family. [Our goal is roads. She felt like she could BECOMING SUCCESSFUL. that] each agent is either stay in new construction IF OUR AGENTS ARE a producing agent and work toward becoming a SUCCESSFUL, THEN CROSSVIEW and not just somedivision president one day, or one who hangs their she could pursue general real WILL BE SUCCESSFUL. license with us.” estate and become a broker. In making her decision, Jennifer talked with several agents who had experience moving from new construction to general real estate. She also relied on her faith to guide her next move. Ultimately, her husband’s support and push gave Jennifer what she needed to make the leap to the world of general real estate and become her own boss. FAITH-FIRST FOCUS
By this point in her life, Jennifer had been married to her husband Scott for six years and had started a family with a daughter named Taylor and a son named realproducersmag.com
Jennifer enjoys spending time with her husband and children.
Jacksonville Real Producers • 37
