May 2022- Jacksonville Real Producers

JACKSONVILLE

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

TOP PRODUCER

BAILEY JORDAN

PARTNER SPOTLIGHT Collage Day School BROKER SPOTLIGHT Jennifer Hendry RISING STAR Molly Evans SPRING CELEBRATION

M AY 2 0 2 2

we will pay you a flat $300 per property, PLUS 20% of our property management fee for one year

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Why I like working at fiber.mortgage: We are often asked what makes fiber mortgage different from everybody else? For starters, we touch every loan, every day. We are also able to get loans cleared to close in an average of 15 calendar days. Those are just a couple of reasons, but it is our technological advances that really separate us from the masses. We put this technology in yours and your realtor’s hands to make it easier than ever.

I joined fiber mortgage because of the company culture. Our simple mission statement is at the heart of everything we do – “AMAZE MORE CUSTOMERS!”. This has been the key to our continued growth since 2018. We give every customer the red-carpet treatment and this is why our average Google review is 5 stars! Attention to detail and a passion for helping you reach your homeownership goals – This is what I bring to the table as I help navigate you through the mortgage process.

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2 • May 2022

N M L S # 1 7 2 8 9 3 8 • 7 7 7 5 B a y m e a d o w s Wa y, S u i t e 3 1 0 , J a c k s o n v i l l e , F L 3 2 2 5 6 • 9 0 4 - 4 7 8 - 8 9 5 7 @realproducers

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Jacksonville Real Producers • 3

ll

MEET THE JACKSONVILLE REAL PRODUCERS TEAM

TAB LE OF

CONTENTS 12

16

Partner Spotlight: Dr. Katie Falwell, College Day School

Spring Celebration

28

34

Rising Star: Molly Evans

Question of the Month: What are your favorite books?

Part II

22

Top Producer: Bailey Jordan, The Jordan Group

Kristin and Brian Lunsford

Renee Parenteau

Katie Cremean Ad Strategist

Operations Manager

Jennifer Watson

Michelle Williamson

Zach Cohen

Brandon Jerrell

Photographer

Michele Jerrell

Owners/Publishers

36

Broker Spotlight: Jennifer Hendry, CrossView Realty

Writer

Writer

Writer

Writer

If you are interested in contributing or nominating REALTORS® for certain stories, please email us at kristin.lunsford@realproducersmag.com.

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Jacksonville Real Producers • 5

PREFERRED PARTNERS

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This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!

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Jacksonville Real Producers • 7

pub note

By Kristin Lunsford

FLOWERS BLOSSOM with Sunshine “A flower does not think about competing with the flower next to it; it just blooms.” ~ Zen Shin

The Best Solutions for

GET A

QUOTE

“CLOSING MADE EASY!”

@nfloridatitle 1000 Riverside Avenue, Suite 370 Jacksonville, Florida (904) 513-9813 8 • May 2022

2950 Halcyon Lane, Suite 102 Jacksonville, Florida (904) 513-9813

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When I was growing up, I loved to do crafts. I would be working on something and think I was doing a pretty good job until I looked across the table and saw what my sister’s craft looked like compared to mine. Hers was always better than mine, and I often got discouraged and quit doing my craft, or I would rush to finish it just to be done and do something else. As I got older, I realized that comparing my craft projects to my sister’s project was really stealing my joy. I enjoyed doing these crafts, so I should do them.

Even if mine wasn’t the best, it didn’t matter. Mine was still better than others, and then the more I did the crafts, the better I got at them. I realized that I should just worry about doing the best I could and focus on bettering myself and not worrying about what my sister or others were doing.

“I am not in competition with anyone but myself. My goal is to improve myself continuously.” ~ Bill Gates

When people think about the people involved in the real estate industry,

“If you continuously compete with others, you become bitter, but if you continuously compete with yourself, you become better.” ~ Unknown

Previously in Jacksonville Real Producers, the monthly standings were printed for real estate transactions (in dollars) for the top agents. You might have noticed that when Brian and I became the publisher last year, those numbers were no longer being presented. We decided from Day 1 to focus on building up this community of top real estate agents and not to focus on the competitive nature of the business.

Many people looked at the standings and were discouraged by them because not all data was apple to apples. Indeed, not all teams are set up the same way, and some agents are not even on a team. We will continue to encourage this group of top agents to focus on competing against themselves and to become better every day.

“My only competition is the person I was yesterday.” ~ Dr. Prem Jagyasi

One of my favorite things about hosting the Jacksonville Real Producers events is seeing all the different agents enjoying just being together. It is awesome to watch the camaraderie amongst the agents, and this goes for our partners as well. We have partners that work in the same industry, and I love seeing them hanging out and chatting. We can all help each other out, and we can all win, and that is one of my favorite things about Jacksonville Real Producers is being able to cheer each other on!

“Life is not a competition; Life is about helping and inspiring others so we can all reach our potential.” ~ Kim Chase

If you are interested in nominating people for certain stories, please email us at Kristin.Lunsford@RealProducersMag.com and/or Brian.Lunsford@RealProducersMag.com.

151 College Drive, Unit 14 Orange Park, Florida (904) 513-9813 @realproducers

often, they think of people fighting for customers and houses in the same city.

When I first started working with our home inspection company, while trying to build relationships with real estate agents, I started to wonder how people in real estate do it since there are so many agents out there. I imagine it is hard, especially with social media, for agents not to compare themselves. I am sure there are times when an agent creates a video and is so excited to post it but then sees someone else just posted a video that they think is better than theirs. Or an agent is excited that they have sold two houses this month only to hear about someone else selling five houses this month.

DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Jacksonville Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.

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Jacksonville Real Producers • 9

10 • May 2022

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Jacksonville Real Producers • 11

Dr.

Collage Day School From there, Katie went on to complete her undergraduate degree at the University of North Carolina Wilmington, her graduate degree at the University of North Carolina, and her Ph.D. in clinical psychology at Fielding University.

After continued progress, she is now a board-certified behavior analyst and licensed clinical psychologist with her own private practice. As for her experience, she has worked in both pediatric and academic positions pertaining to psychology and mental wellness. This included working as faculty at the University of Florida between 2006 and 2008 before she shifted her focus to serving the pediatric needs of the Northeast Florida community.

Child-First Education It is well known that not all toy blocks fit into the same hole. This is a concept that many children learn at a very young age, and yet, these same children are expected to fall into the same cookie-cutter mold as all other children when it comes to their education.

Dr. Katie Falwell, CEO and founder of Collage Day School, understands this flaw in the educational system. That is why she and her team of educators look at each and every child as a unique individual and focus on developing strengths.

partner spotlight

By Brandon Jerrell

12 • May 2022

Collage Day School is a private school offering differentiated educational services for children three months through fifth grade.

“I’ve always been inspired to help others: make positive changes, solve problems, and promote resilience. This also later turned into educational endeavors because I strongly believe that education and mental health are symbiotic.”

PATH TO PEDIATRIC CARE

BUILDING COLLAGE DAY

Katie grew up in Lynchburg, Virginia, where she was frequently around horses.

She recounts that it was this childhood experience with horses that taught her both patience and trust. “You have to learn to build trust early on,” she says. “If you and your horse can’t trust each other, then there is no partnership.”

Katie has a total of four children.

When her oldest son reached preschool age, Katie went looking for a school that she felt shared her vision for early childhood education. She believed that such a school should stimulate the developing mind of a child while also nurturing and exciting children as they spend their earliest formative years in their care. When she could not find a school that could give her children the environment that all students deserve, she decided to take matters into her own hands.

“I actually started school for veterinary medicine since I grew up with such a strong love for animals. I hit a big wall in school,” she explains. “I couldn’t get past doing surgery on the lab dogs. My heart hurt too bad for them. You cut them open and sew them back up every day. When I had kennel duty, I would just end up in tears. I think that was my core moment when I turned to psychology. I wanted to study and heal the mind without having any reservations.”

Knowing that there must be other like-minded people out there, that was when Collage Day was created.

@realproducers

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WHAT IS COLLAGE DAY?

Collage Day School is designed to be the realization of Katie’s vision. Built on an 8-acre wooded campus, it is already well beyond anything traditional.

Collage Day School focuses on each and every child, unlike traditional schools, which view all children through a categorial filter. Here, it can be assured that the whole child is the focus. Both the skills of standard academia and that of beyond are honed here. This especially includes the physical, emotional, and mental development of a child.

Katie and her husband Breon enjoy working together to enhance the 8-acre campus of Collage Day School.

“The halls are filled with laughter — alive with projects and wonder,” Katie beams.

Collage Day School firmly believes that the early years are fundamentally the important years for providing the foundation for self-esteem, cooperation, social values, sharing, friendship, respect, and many more essential skills.

“I’m reminded every day that we are fostering a love for learning.”

Katie and Breon and their dog, Zelda.

The school also provides auxiliary services on campus, including but not limited to speech therapy, occupational therapy, educational testing, and mental health therapy.

KATIE’S FAMILY LIFE

Katie loves to travel with her family.

“When the kids are not in sports, we are most often traveling,” she shares. “I have been a traveler my whole life, and I was lucky enough to have a family that prioritized travel. I strongly believe that travel is one of the most powerful ways to teach our kids.”

Two of Katie’s children enjoy learning at Collage Day School.

Jacksonville Real Producers • 13

The Options And Advice Your Buyers Need, The Service You Both Deserve Work with a Lender You Can Count On

The leadership team of Collage Day School: Top row (left – right): Clara Mangin Tania Pita Dr. Tiffany Clark Kristin Thomforde Dr. Katie Falwell Bottom row (left to right): Mario Mulellari Dr. Leah Friedman Erica Whitehouse Laura Davis

When at the beaches, they can be found spending time on islands as well.

I’ve always been inspired to help others make positive changes, solve problems, and promote resilience.

“I would like to be remembered as someone who has challenged others to keep being creative, keep learning, keep exploring, and keep growing, and as a person who chased her own calling, and inspires others to do the same,” Katie says.

explains Katie. “Our primary goal is for our staff and children to feel like they’re at home when they’re on campus. Too often these days, schools are just so busy teaching to a standard, and they fail to focus on the individual and how to nurture and support them best.”

‘‘

“I think that behind every small business is a family. So, be kind. The family serves the business, so neither will do well if the business serves the family.”

It is without a doubt that Katie and the entirety of Collage Day School put the well-being of every child first. Thank you to Collage Day School for providing a new vision for childhood education.

‘‘

When in the mountains, they love the snow. Specifically, they love skiing.

Thank you, Linda and team!! The entire process was really seamless! Please know the professionalism, knowledge, communication and timing was absolutely appreciated!

Great experience!” - Melody S

Linda Garcia

FL NMLS: #387192 || #JRDB, Inc NMLS: #1057426

CONNECTING FAMILY AT COLLAGE

“Collage is a family-owned company and a family-oriented company,”

8833 Perimeter Park Blvd Suite 403 Jacksonville, FL 32216

For more information about Collage Day School: Website: collagedayschool.org

(904) 591-3662

mortgagesbylinda.com 14 • May 2022

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#TeamMBL Jacksonville Real Producers • 15

Spring Celebration

Q u e e n ’s H a r b o u r Ya c h t & C o u n t r y C l u b

16 • May 2022

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Jacksonville Real Producers • 17

THANK YO U TO OUR SPON SORS!

P L AT I N U M S P O N S O R S

GOLD SPONSOR

SUPPORTING SPONSORS

18 • May 2022

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Jacksonville Real Producers • 19

REAL ESTATE & BUSINESS LAW

Images That Take YOU To The Next Level

Our Law Firm And Its Success Is Built On Relationships

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PROUD PARTNER OF THE JACKSONVILLE JAGUARS

kingfishpest.com Jacksonville Real Producers • 21

The Jordan Group

BAILEY JORDAN Building on the Past, Growing the Future

top producer

By Michelle Williamson

Bailey Jordan of The Jordan Group at Navy to Navy Homes is a native Floridian who grew up in many places. “I was born in Pensacola, but I’m a military brat,” she shares. Of her many childhood moves and the changes that come with being part of a military family, she says, “I loved it. Moves every few years, new schools, new friends, and new cities molded me into an adaptable adult.” Bailey recognizes, too, that her upbringing gave her “many incredible experiences many kids may never get to do.”

Some of her childhood experiences intersect with her career as a REALTOR®. “I am a third-generation real estate broker,” she says.

“I spent summers with my grandparents in Pensacola, where my grandfather was a real estate broker. He would let me help out with small tasks around the office, installing signs, Bailey and Michael welcomed their first child, Indy James, in December 2021.

refilling flyer boxes….” Too, with every family move, her parents purchased investment homes to either renovate —“family flips,” her family called them — or rent out.

Still, while Bailey enjoyed her experiences, she didn’t plan to become a REALTOR®. She graduated from Florida State University in 2013 with a bachelor’s in Psychology and Child Sciences and wanted to begin a master’s program in Marriage and Family Therapy right away. But her now husband, Michael, proposed, so she graduated in three years instead of four and came home to Jacksonville, her parents’ last duty station, to finalize wedding plans.

“I think it’s really special now to think back on these experiences and see how they laid the foundational work on my current career,” she says.

PAST IS PRESENT

On becoming a REALTOR®, she says, “I was hired at Navy to Navy Homes as an administrative assistant right after I graduated and while I was wedding planning and applying to graduate school.” Six or so months later, Bailey “felt a tug” to get her real estate license. “I became licensed in July 2014 and hit the ground running. Quickly, real estate became something I found myself being extremely passionate over, loving it, and succeeding in. Graduate 22 • May 2022

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Jacksonville Real Producers • 23

school applications took a back seat, and to this day, I have never looked back.”

She loves working with people (a connection to her earlier desire to be a counselor). Her business is built on relationships, “which is one aspect I find most fulfilling about this line of work,” she says. “Being able to connect with others on a relational level and aid in what is sometimes the largest purchase of their life is both humbling and rewarding.

Also, I get to know so many awesome families — many of whom become friends. It is humbling and rewarding to walk this journey with hundreds of families.”

I want to be remembered for being an encourager and always being there to help others — friends, family, and other real estate agents.

Bailey’s varied childhood experiences propel her to provide the best possible service to every family she serves.

“It’s my joy and honor to help them make their journey as seamless as possible,” she says. “Coming from a military background, I can empathize and understand what these families go through during a PCS move [when they are moving to a new duty station] because I have been there.”

Families often are faced with a cross-country move, and sometimes one parent is deployed first. Getting settled in a new community requires effort; moving into a new home, registering children in school, and so on is challenging. Sometimes, they have to complete the entire home-buying process from afar, and Bailey ensures their transfer is as smooth as possible. She becomes their “boots on the ground” locally during their purchase.

24 • May 2022

Bailey enjoys working with her husband, Michael, for their real estate team and also their other business, Rejuvenating Jax.

“In addition, Navy to Navy Homes is an affiliate of the national program, Homes for Heroes,” Bailey shares. “Through this affiliation, when you are a community hero — military, medical professional, first responder, teacher, or clergy — we rebate our clients back 25% of our brokerage’s gross commission to thank them for their service.”

“To me, it is worth it. These people place their lives on the front line for us every single day. It is a small action to show appreciation and one I am honored to do. Since 2014, I personally have rebated back over $500,000 to my customers — both buyers and sellers. And as of 2021, Navy to Navy as a brokerage has given back over $2,000,000 as a company to our program heroes we have helped to buy or sell a home who are part of this grouping.”

COLLABORATE OVER COMPETE

“I want to be remembered for being an encourager and always being there to help others — friends, @realproducers

realproducersmag.com

family, and other real estate agents,” Bailey shares. “I absolutely adore helping newer agents succeed, answering their questions, and encouraging them. I feel there is a lot of competition in this industry. Many people do not want to help others; they view them as competitors. I disagree and believe everyone has their own style and will tweak the suggestions you may give to their style.

“Collaborate Over Compete” is one of my mottos in this industry.”

A GROWING FAMILY AND BUSINESS

The Jordans love to travel and make it a priority. They love to learn about other cultures while making memories. “Our favorite spot so far is Greece,” Bailey shares. When they’re not traveling, they enjoy spending time with family and friends, watching football, or exploring Jacksonville and its surrounding areas. “We love spending time in St. Augustine and in Fernandina Beach on Amelia Island.”

Jacksonville Real Producers • 25

In December 2021, Bailey and Michael welcomed their first child into the family, Indy James.

Both Bailey and Michael are international mission advocates. Bailey has personally participated in four missions; she has worked with children in various countries, including El Salvador, the Philippines, and Africa. They currently sponsor three children through Compassion International, Atim Gloria and Andrew from Uganda, and Anna Claire from Brazil.

Stunning Aerial Photography & Video

Michael left his seven-year career at the Mayo Clinic in 2018 to join The Jordan Group. Today while he does assist buyers and sellers alongside Bailey occasionally, “his true passion is overseeing our second business, Rejuvenating Jax (#rejuvenatingjax),” says Bailey, which is the couple’s investment arm, where they rejuvenate older homes as investment properties.

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The Jordans are looking forward to the future.

Bailey is a servant at heart and is always present to help her buyers and sellers. She purposefully strives to find their needs and works to fill them. She’s a natural relationship builder and strives to provide the best service she can because she recognizes, “focusing on their experience and outcome has granted me the success I’ve had.” Her favorite quote is by Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

26 • May 2022

1.904.994.9176 | info@listingedge.net | listingedge.net

Focusing on their experience and outcome has granted me the success I’ve had.

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Jacksonville Real Producers • 27

A CASUAL PROFESSIONAL Molly’s husband, Mitchell, is also a real estate agent with Hover Girl Properties.

Molly Evans with Hover Girl Properties is ready for you the moment you meet.

“I want all of my customers to feel at ease during our very first conversation,” she says.

As this month’s Rising Star, Molly finds great importance in first impressions. Coming from a Naval family, she is closely familiar with the difficulties of moving frequently or just moving in general. With this knowledge, she strives to simplify this process for all of her clients.

Molly enjoys spending time with her husband, Mitchell, and children, Reid and Chandler.

THE STRENGTH OF FAMILY

“I grew up in a Navy family, so we moved around when I was a child, but I’m fortunate to have spent the majority of my upper childhood and teenage years here in Jacksonville,” Molly says.

After graduating from the University of North Florida, she quickly realized how much she loved the area. “I absolutely love everything about North Florida, from the beaches to the local dining scene,” she shares. “My husband and I have moved around Jax in a few different communities, but we are now in the Intracoastal West area and don’t plan to leave anytime soon.”

Molly is thankful to have grown up in a very close and loving family, and she wishes to provide that same stability to her children, Reid (5) and Chandler (3).

“We definitely aren’t perfect, but my kids know that I love them and that I will always work hard to give them the best life possible. If you ask them, I do a lot of showings!”

rising star

By Brandon Jerrell

MOLLY

Coming from just north of Kansas City, Missouri, her husband, Mitchell, is also a REALTOR® with Hover Girl Properties. He likes to focus on property management and is heavily involved with the company’s rental division.

EVANS 28 • May 2022

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As a family, they love to hang out around the water. “If the weather is nice, you will find us at the beach, pool, or boating,” she says. On a quick side note, Molly remarks that she is “proud to say I converted my husband from a Chiefs fan to a Jaguars fan, and we love spending our Sundays watching the Jags.”

EVERY MOMENT MATTERS

In 2013, Molly’s father had a serious health-related issue during a family vacation in the Florida Keys. “I remember sitting at the small community hospital and just wondering what was next. He had an emergency surgery that thankfully was successful, but I’ve never lost sight of how quickly life can change.”

This frightening event heavily shifted Molly’s view on the importance of every moment. “I try to live life to the fullest and make sure my friends and family know how important they are to me,” she explains. “Life can change in an instant, so we have to embrace every day to the fullest.”

This philosophy greatly guides how Molly treats her clients and her interactions with them. “It is very important to me to be relatable and approachable while never compromising professionalism.”

HOVER GIRL PROPERTIES

Molly’s mother, Joy Doyle, co-founded Hover Girl Properties in 2007 alongside Lara Yehl. Both

Jacksonville Real Producers • 29

be their eyes and ears in Jacksonville.

I never take it lightly when a seller entrusts their listing into our hands from across the world.”

READY AT EVERY MOMENT

It is extraordinarily clear how much Molly Evans cares for her clients. “I always want to be professional, but I want my customers to remember that I truly cared and I helped them have fun along the way.”

One of the most apparent ways Molly balances her professionalism with her friendly appearance is her casual attire.

“I do wear ripped jeans and sneakers most days,” Molly smiles.

Videos of perfectly staged homes using slow pans to fluffy music blend in with every other real estate video.

“I am more motivated now than I ever have been to continue to serve my customers well, and I can’t wait to continue to do so in the years to come,” she reflects.

It is very important to me to be relatable and approachable while never compromising professionalism. being military spouses, they initially focused their services on other military families in Jacksonville. Since that time, their company now serves all families, military or not.

“Often, our customers start as buyers, then turn into landlords, then turn into sellers when the timing is right,” she describes. “We are grateful and honored to be able to do all three.”

“As spouses of Navy pilots, the two of them were balancing husbands, kids, and a brand-new company that hit the ground running soon after inception,” says Molly, reflecting on her mother’s dedication. “I was so inspired by them and was fascinated by the work they were doing in both property management and sales.”

She splits the most fulfilling aspects of her work between her interactions with buyers and her interactions with sellers.

FULFILLING INTERACTIONS

“For buyers, especially in this competitive seller’s market, I will never get tired of handing over keys at the closing table,” she explains. “In most cases, buyers work hard to save up money and sometimes are forced to submit several offers before going into contract, so getting them across the finish line is extremely fulfilling.”

Molly works with buyers, sellers, and homeowners in Hover Girl Properties’ property management division.

“For sellers, especially our military sellers who have already left Jacksonville, I am so honored to

“I guess the love of real estate is genetic!”

30 • May 2022

Do something different.

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“Buying or selling a home can be stressful, but we don’t have to lose our sense of humor along the way.”

Congratulations to Molly Evans, this month’s Rising Star. You will know that you chose an outstanding REALTOR® the moment that you meet her.

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Website: hovergirlproperties.com Molly loves working with her mom, Joy Doyle, co-founder of Hover Girl Properties.

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Jacksonville Real Producers • 31

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Jacksonville Real Producers • 33

question of the month

CHRISTINA WELCH, WELCH TEAM KELLER WILLIAMS

What are your

The following are books that I feel are great reads for our industry.

Start with Why by Simon Sinek You are the One by Kute Blackson Big Money Energy by Ryan Serhant

favorite books?

Pillars of the Earth (Personal Enjoyment)

by Ken Follett Getting Things Done (Business Development)

by David Allen Bonhoeffer: Pastor, Martyr, Prophet, Spy (Biography) by Eric Metaxas

BAILEY JORDAN, NAVY TO NAVY HOMES

It Ends With Us by Colleen Hoover The Tattooist of Auschwitz by Heather Morris.

For business: 6 Steps to 7 Figures by Pat Hiban

The Bible Profit First Who Not How

LISA BENEDICT, ENGEL & VÖLKERS JACKSONVILLE

A couple of my favorite books are...as a child, For Love of a Horse and as an adult, The Power of Positive Thinking, and any book about traveling to different places and cultures.

ROBIN ZUCKERMAN, COLDWELL BANKER VANGUARD REALTY

LUKE NEWCOMER, THE NEWCOMER GROUP

The Color Purple by Alice Walker The Power Of Now by Eckhart Tolle Greenlights by Matthew McConaughey Lean In by Sheryl Sandberg

Favorite books?!? I have tons; here are a few…

The Power Broker Atlas Shrugged Extreme Ownership How to Win Friends & Influence People Relentless Rich Dad Poor Dad

SHANTRECE THOMAS, FLORIDA HOMES REALTY & MTG.

The Millionaire Real Estate Agent Start with Why Think and Grow Rich

JENNIFER LAWRENCE, BERKSHIRE HATHAWAY HOMESERVICES

JENNIFER WHITE, RE/MAX SPECIALISTS PV

I really enjoyed Before We Were Yours

by Lisa Wingate and The Nightingale by Kristin Hannah.

JOSEPH POLETTO, KELLER WILLIAMS REALTY, JACKSONVILLE

A Single Man by Christopher Isherwood Fire Season by John Loomis The Color Purple by Alice Walker Last Summer by Michael Thomas Ford Becoming by Michelle Obama State of Terror by Hillary Rodham Clinton

LESLIE WIGGINS KULIK, RIVERPOINT REAL ESTATE

Tied for first place are Cutting for Stone

by Abraham Verghese and Kite Runner

by Khaled Hosseini. If I [could only pick one], I’d have to go Kite Runner because it brought me to tears.

HELEN KIZER, BETTER HOMES & GARDENS REAL ESTATE LIFESTYLES REALTY

Anything by James Patterson. I love diving into a murder/mystery story.

JOSH ROGERS, EXP REALTY

The Way of Integrity by Martha Beck VIRGINIA GIRTON, COLDWELL BANKER

My favorite books are the Bible, The Power of 1440, 7 Levels of Communication, Ninja Selling, The Millionaire Real Estate Agent, and The Go-Giver. I love to start my mornings with at least one chapter from the Bible and from a leadership book. It helps me start my day!

My favorite book is Retire Early with Real Estate by Chad Carson.

HEATHER STOLL, ERA DAVIS & LINN

Part II

STEPHEN JONES, CROSSVIEW REALTY

BRETT NISSEN, MOMENTUM REALTY

DEBBIE TUFTS, ENGEL & VÖLKERS JACKSONVILLE

My favorite books are my Bible, Jesus Calling, Dare to Lead, and The Gifts of Imperfection.

CRICKETT HUFF, COMPASS

The High 5 Habit by Mel Robbins The Compound Effect by Darren Hardy The Four Agreements by Don Miguel Ruiz

Mindset: The Ultimate Jim Rohn Library Habits: The Miracle Morning Productivity: The ONE Thing Communication: Fierce Conversations

RICH STANCATO, EXIT REAL ESTATE GALLERY

My favorite book of all time is Rich Dad Poor Dad. This reminds me I should read it again soon!

34 • May 2022

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Jacksonville Real Producers • 35

broker spotlight

HENDRY The Golden Rule says to “Do unto others as you would have them do unto you,” and it is by this age-old wisdom that Jennifer Hendry of CrossView Realty and CrossView Property Management runs her businesses.

Jennifer’s journey into real estate happened almost accidentally.

She was born in Jacksonville but spent most of her formative years in Tallahassee. It was her attendance at the University of North Florida that led her back to the Jacksonville area, where she graduated with a degree in Investment Finance in December of 2006. As luck would have it, while attending school, she landed an internship with Pulte Homes that would change the trajectory of her career plans forever.

CROSSVIEW REALTY And that’s exactly what she did. Once Jennifer got her college diploma, Pulte offered her a full-time job and paid for her to get her real estate license, which she earned within two months of her college graduation. From there, she spent the next several years working for Pulte as a site agent for new construction, and then she transitioned to the marketing department.

She wasn’t finished growing yet, however.

CLIMBING TO THE TOP

“I then took a job with Standard Pacific as their Marketing Manager and eventually became the Jennifer and her husband, Scott.

Director of Marketing,” Jennifer recalls. “Standard Pacific merged with BRIGHT BEGINNINGS Ryland and became CalAtlantic. While I was there, I worked with several architects to design a number “Pulte paid more per hour than other jobs and would allow me of the plans you see around town.” only to work Friday through Sunday so I could focus on school Monday through Thursday,” Jennifer says. “It worked for me, and It was during her time at Standard Pacific that she met Jim so that’s why I started working in real estate …I found out I was Birkholz, the division president at the time. His vote of congood at it and decided to go full-time after graduating.” fidence in Jennifer propelled her forward, and she credits him with shaping where she is today.

36 • May 2022

Cameron. She appreciated that becoming a broker would provide her more flexibility in her schedule so she would be able to do more with her kids and their schools as they became older. Additionally, she liked the idea of creating a business on her terms, a business that would have Christ at its core and would reflect her faith as the compass guiding her success.

By Jennifer Watson

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In September of 2016, Jennifer and another agent partnered to open CrossView Realty. The business grew over the next few years, and Jennifer was able to buy out her The leadership team of CrossView Realty: Stephen Jones, Scott Hendry, Jennifer Hendry, Courtney Dekelaita business partner in December of 2019. With Scott by her side, Jennifer’s team was able to close 235 deals in 2020 “He allowed me to be in meetings and part of some very to the tune of $65.7 million. large decisions for the Jacksonville division,” Jennifer says. “Being part of that helped to grow my knowledge in “We are a Christ-centered brokerage. so many ways, but it also allowed me to really believe You don’t have to believe the way in myself, that I can do this.” we do, but we do pray before meetings, and our beliefs CHOICES AT THE TOP play a huge role in decisions we make for the In 2016, after nearly ten years of IT’S NOT THE JENNIFER SHOW; company,” Jennifer working for new construction says. “Our agents I WORK TO BUILD UP OUR builders in various capacities, are part of our Jennifer felt she was at a crossAGENTS AND FOCUS ON THEM family. [Our goal is roads. She felt like she could BECOMING SUCCESSFUL. that] each agent is either stay in new construction IF OUR AGENTS ARE a producing agent and work toward becoming a SUCCESSFUL, THEN CROSSVIEW and not just somedivision president one day, or one who hangs their she could pursue general real WILL BE SUCCESSFUL. license with us.” estate and become a broker.

In making her decision, Jennifer talked with several agents who had experience moving from new construction to general real estate. She also relied on her faith to guide her next move.

Ultimately, her husband’s support and push gave Jennifer what she needed to make the leap to the world of general real estate and become her own boss.

FAITH-FIRST FOCUS

By this point in her life, Jennifer had been married to her husband Scott for six years and had started a family with a daughter named Taylor and a son named realproducersmag.com

Jennifer enjoys spending time with her husband and children.

Jacksonville Real Producers • 37

“It’s not the Jennifer Show; I work to build up our agents and focus on them becoming successful,” Jennifer says. “If our agents are successful, then CrossView will be successful.”

Beyond her faith, Jennifer credits her customers with the success of her business. At the heart of her mission is to help people find homes that suit them best.

“It’s like winning the lottery when I can find a home for a customer that they end up purchasing, and it was a home they didn’t even realize they were looking for,” she says.

Today, Jennifer continues to work to grow CrossView Realty–with her husband as CFO–into a well-known brokerage, relying on God to take it wherever He wants it to go.

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Jennifer and Scott will celebrate 12 years of marriage in October 2022, and their children, Taylor and Cameron, are now 10 and 7, respectively. Along the way, they’ve added two Golden Doodles to the

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When she isn’t working, Jennifer loves to work on puzzles to decompress.

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Jennifer hopes that when all is said and done, she will be remembered as a Godly woman who loved those around her with all her being. She is committed to being an honest businesswoman who lets her faith in God and the “Golden Rule” guide her every step of the way.

38 • May 2022

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Jacksonville Real Producers • 39

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