1800 BRAND PRESENTATION

LIGHT THE WAY

OUR STORY WHEN REAL TEQUILA WAS BORN Tequila began to flow from our copper pot still in the year 1800. This is the year in which premium tequila was born.

Named in commemoration of the year in which the first expertly crafted tequila was unveiled.

BACK TO THE ROOTS A BOTTLE INSPIRED BY HISTORY

The glass bottle of 1800® is trapezoidal, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico.

FROM THE FIELD TO THE GLASS

FROM THE FIELD HAND-PICKED BLUE AGAVE

1800ÂŽ Silver uses only 100% blue agave harvested and hand-picked from our family-owned ranches in Jalisco, Mexico. The agave plants are grown high above the sea in mineralrich volcanic soil in the highlands. They take eight to ripen, and can only be harvested once.

PROCESS COOKING

Our masonry ovens can hold from 30 to 50 tons, cooking the heart of the agave for 36 to 40 hours. The refinement of the taste of tequila starts during the cooking process, changing the inulin into sugars and separating the bitter honeys of the agave.

Steam is heated in boilers to 80°C–90°C for use in this process.​

PROCESS GRINDING

When the agaves are cooked, they release a very particular aroma.

After cooling, they are then taken to the grinding area. The agave is cut into small chunks and pressed to extract their juices.​

PROCESS

FERMENTATION

Once the grinding process is complete, the resulting juice is sent to the fermentation tanks where a natural yeast (saccharomyces cerevisiae) is added, consuming the sugars and transforming them into alcohol.​ After the fermentation process, the resulting liquid is known as dead must (Mosto Muerto). The aim is to produce a liquid with the maximum amount of sugars and the minimum amount of yeast.​

DISTILATION

Tequila Ordinario (25–28% alc. vol.)​ The first stage takes three hours, during which the dead must is put through a copper still, where steam is added until it reaches boiling point.​Rectification takes six hours and is carried out at a separate still. It’s identical in structure to the first copper pot still. Using condensation, this still separates the components of ordinary tequila, creating a drinkable product. The spirit obtained from rectification is known as white tequila.

PROCESS

PROCESS

AGEING

Tequila is aged in special wooden barrels​to acquire its taste and aroma. Tequilas ​ are divided into different varieties ​according to various ageing lengths.

BRAND RANGE

1800 SILVER TASTING NOTES COLOUR: Crystal clear​ AROMA: Soft, sweet, floral, fruit, agave​ FLAVOUR: Clean delicate, balanced and smooth​ FINISH: Medium with fruity peppery fade

THE PERFECT SERVE 1800 PALOMA 50ml 1800 Silver 5ml lime juice Top up with grapefruit soda

METHOD: Build up GLASS: Highball GARNISH: Salt on the rim & pink grapefruit wedge

1800 REPOSADO TASTING NOTES COLOUR: Bright honey.​ AROMA: Agave, herbaceous oak, orange peel, smooth vanilla, butterscotch.​ FLAVOUR: Slightly sweet with buttery oak, mild agave notes, smooth.​ FINISH: Well rounded, velvet nuances.

THE PERFECT SERVE GINGER HIGHBALL 50ml 1800 Reposado 5ml lime juice Top up ginger ale / beer

METHOD: Build up GLASS: Collins / highball GARNISH: Lime wedge

1800 COCONUT TASTING NOTES COLOUR: Crystal clear with blonde highlights.​ AROMA: Soft and tropical with sweet agave.​ FLAVOUR: Smooth and medium bodied with notes of coconut.​ FINISH: Long, subtle sweet coconut in the finish

THE PERFECT SERVE 1800 COCONUT CRUSHER 50ml 1800 Coconut Top up with pineapple juice METHOD: Build up

GLASS: Highball GARNISH: Fresh lime *Optional garnish: Pineapple wedge or pineapple leaf

1800 AÑEJO TASTING NOTES COLOUR: Dark amber with copper highlights.​ AROMA: Toasted oak, vanilla, cinnamon and cloves with layers of butterscotch and chocolate.​ FLAVOUR: Rich, toasted oak. An elegant marriage of agave and spices.​

FINISH: Spicy, long and well rounded.

THE PERFECT SERVE SIPPING NEAT GLASS: Tasting glass

1800 MILENIO TASTING NOTES COLOUR: Dark amber with bright copper and gold nuances. ​ AROMA: Lightly toasted oak wood, vanilla, almond, walnut, chocolate, caramel, honey, prune, red fruits, very ripe fig, banana, apples.​

FLAVOUR: Rich, toasted oak. An elegant marriage of agave and spices.​ FINISH: Smooth with a velvet, Cognac finish that lingers on the palate.

THE PERFECT SERVE SIPPING NEAT GLASS: Tasting glass

1800 CRISTALINO TASTING NOTES COLOUR: Crystal clear with grey shades.​ AROMA: Buttery with black pepper notes, white chocolate. ​ FLAVOUR: Buttery agave with a hint of cracked black pepper, caramelised raisins and almonds, a touch of oak warmth, subtle vegetal notes.​ FINISH: Long dry and sweet agave finish.

THE PERFECT SERVE SIPPING NEAT GLASS: Tasting glass

SENSORY AROMA PROFILE

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