JOSE CUERVO BRAND PRESENTATION

Introducing

PURE MEXICAN ENERGY

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The Oldest and #1 Selling tequila in the World In 1795, the King of Spain granted JosĂŠ Antonio de Cuervo the first concession ever to produce tequila commercially. This singular event marked the birth of tequila.

Today, Jose CuervoÂŽ is the number one selling tequila in the world.

Family Estate Grown and Harvested Jose Cuervo Tequila is made with blue agave. With its rich, volcanic soil, abundant pure spring water and temperate climate.

The highest quality blue agave is transformed by the family into a fine spirit that yields clean, crisp and smooth tequila.

What makes the brand unique

OUR STORY

What makes the brand unique

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INSPIRATION

Don José Antonio de Cuervo started growing agave on this land. In 1795, he broke ground by making the world’s first tequila from the agave. Since agave breaks the earth to enter the world, the origins of Jose Cuervo® tequila can be interpreted as being groundbreaking in every sense. Our family carries this spirit from the past into the present. Our 250 years of expertise has made us the number one tequila in the world, with an enviable, world-leading portfolio of tequila.

Our LandsT & the agave What makes the brand unique

These lands were originally selected for their microclimate and location on the outskirts of the volcano of Tequila, Jalisco, whose minerals make the blue agave plant cultivated there incomparable. The water that originates from the volcanic springs gives a unique character to the process and the final tequila.

T COOKING What makes the brand unique

The 16 masonry ovens in La Rojeña can hold from 30 to 50 tons, cooking the heart of the agave for 36 to 40 hours.

The refinement of the taste of tequila starts during the cooking process, changing the inulin into sugars and separating the bitter honeys of the agave. Steam is heated in boilers to 80°C–90°C for use in this process.​

W GRINDING What makes the brand unique

When the agaves are cooked, they release a very particular aroma. After cooling, they are then taken to the grinding area. The agave is cut into small chunks and pressed to extract their juices.​

What makes the brand unique

FERMENTATION

Once the grinding process is complete, the resulting juice is sent to the fermentation tanks where a natural yeast (saccharomyces cerevisiae) is added, consuming the sugars and transforming them into alcohol.​ After the fermentation process, the resulting liquid is known as dead must (Mosto Muerto). The aim is to produce a liquid with the maximum amount of sugars and the minimum amount of yeast.​

T DISTILATION What makes the brand unique

The first stage takes three hours, during which the dead must is put through a copper still, where steam is added until it reaches boiling point.​Rectification takes six hours and is carried out at a separate still. It’s identical in structure to the first copper pot still. Using condensation, this still separates the components of ordinary tequila, creating a drinkable product. The spirit obtained from rectification is known as white tequila.

Silver tequila (Blanco/Plata): ​

Tequila that is kept in white oak barrels ​for two to eight weeks.​

Reposado:​ Tequila that has been in barrels for two months.​

Añejo: ​ Tequila aged in barrels for a year.​

Extra-Añejo: ​ Tequila aged for at least three years.

What makes the brand unique

AGEING

Tequila is aged in special wooden barrels​to acquire its taste and aroma. Tequilas ​are divided into different varieties a ​ ccording to various ageing lengths.​

INTERNATIONAL PALOMA DAY

What makes the brand unique

BRAND RANGE

TASTING NOTES COLOUR:

Transparent in colour with brilliant silver shades, grey tones, and an excellent body.

AROMA:

Neutral profile, slightly alcoholic with light agave notes, fresh herbs, fruits and flowers.​

FLAVOUR:

Tones of agave, slightly earthy, salty. Neutral profile, balanced between alcohol and smoothness.​

FINISH:

JOSE CUERVO®

ESPECIAL SILVER

Clean and smooth mouth-feel, with an abbreviated finish.

Short stay and length.

CUERVO & GRAPEFRUIT 40ml Jose Cuervo Especial Silver Top up with grapefruit soda METHOD: Build up GLASS: Collins GARNISH: Grapefruit wedge *Optional garnish: Lime wedge

TASTING NOTES COLOUR:

Golden hue with copper/golden shades. Excellent body. ​

AROMA:

Light touch of American White Oak (toasted), cooked agave notes, vanilla, slightly fruity and a pleasant herbal and spiced finish.​

FLAVOUR:

Sweet, subtle agave, with a hint of oak and vanilla.​

FINISH:

Well balanced, short and smooth.

JOSE CUERVO® ESPECIAL REPOSADO

ICE COLD SHOT 25ml Jose Cuervo Especial® Reposado GLASS: Chilled shot glass GARNISH: Orange slice / wedge

TASTING NOTES Colour: Pristine appearance with excellent crystalline glossiness.

Aroma: Initial aromas of slow cooked

agave, reminiscent of baked sweet potato but also with dried fruit and subtle citrus notes. After allowing aeration, the aroma gives notes of green vegetables such as artichokes and herbs picked fresh from the garden.

Flavour: Palate entry is crisp and clean

with hints of pepper notes.

Pleasant spice and sweetness balance for a gentle firmness and savory fruit overtone.

JOSE CUERVO® TRADICIONAL SILVER

Finish:

Well structured silver tequila with core agave notes and warm intensity as well as a stellar smoothness, both sweet and refreshing.

TOMMY’S MARGARITA 50ml Jose Cuervo Tradicional® Silver 30ml fresh lime juice 15ml organic agave syrup METHOD: Shake GLASS: Old fashioned (served on the rocks) GARNISH: Lime wedge

TASTING NOTES Colour: A very clean, light straw hue with pale gold highlights.

Aroma: Fresh cut grass aromas and

herbaceous essence of agave, oak notes. Ripened cooked agave and more green vegetables.

Flavour: Peppery with agave presence

to produce a flavourful, medium body tequila. Spicy, sweet and mellow. A great balance.

Oak or wooden overtone.

Finish: Warm and well-structured

JOSE CUERVO®

TRADICIONAL REPOSADO

tequila with essential agave notes, black pepper kick in the finish. Great balance and nice acidity.

MULETTA 50ml Jose Cuervo Traditional® Reposado 10ml sugar syrup 1:1 4 lime wedges pressed 3-4 dash Angostura aromatic bitters Top up ginger ale GLASS: Mug METHOD: Build Up / muddle GARNISH: Lime wedge

TASTING NOTES Colour: Bright silver.

Aroma: Intense agave, smooth tones

of clove, aniseed with light touches of vanilla and caramel.

Flavour: Blue agave with hints of clove, white pepper, citrus and light spices.

Finish:

A smooth, mellow finish.

SIPPING NEAT Glass: Tasting glass

JOSE CUERVO®

RESERVA DE LA FAMILIA PLATINO

Reserva de la Familia Platino is specially made through a unique “Esencia de Agave” process-a proprietary process created by Cuervo and known only by the distillers. Theoperation extracts agave sweetness and aromas from the piiias,or hearts, of the agave plants.

TASTING NOTES Colour: Dark amber hue.

Aroma: Rich oak, fresh coffee, fine

cocoa and sweet dried fruit.

Flavour: Rich oak, toasted almonds, coffee and vanilla.

Finish:

Long and silky.

SIPPING NEAT Glass: Tasting glass

JOSE CUERVO®

RESERVA DE LA FAMILIA extra añejo

Reserva de la Familia's rich, complex taste is the result of it’s elaborate aging process in a combination of small, new American and French oak barrels, charred at different levels, which are destroyed at the end of the aging process. The Maestro Tequilero blends these extra-afiejo tequilaswhich have been in their barrels for three years-producing a complex mix of flavors, a rich bouquet and an ultra-smooth taste.

SENSORY AROMA PROFILE

JOSE CUERVO TRADICIONAL SILVER

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RESERVA DE LA FAMILIA PLATINO

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