Goa Tycoon - MARCH 2023 ISSUE

Florence & Co.

L&L Builders

Dr. Santosh Koppal

Organic Mind

Welcome to the March 2023 issue of our Goa Tycoon E-magazine. This month, on the cover, we have featured Anushka Vernekar, the founder of a unique home-based enterprise called ‘Florence and Co.’ The enterprise, which is based in Panjim, offers a wide range of scented candles and curated gift hampers. Read more about this amazing enterprise in the feature inside.

Our inside pages feature stories on L&L Builders, one of the largest real estate companies in South Goa and Organic Mind, a Margao-based home enterprise that offers a wide range of organic products across various categories.

This month's issue of our e-magazine also features an exclusive interview with Dr. Santosh Koppal, Consultant Laparoscopic and GI Specialist at SMRC's V.M Salgaocar Hospital in Chicalim. In the interview, Dr. Koppal shares information about the symptoms and causes of common anorectal health problems like fistula and piles and the various treatments that are offered at V.M Salgaocar Hospital to deal with such kind of health problems.

The second edition of the Confederation of Indian Industries (CII) Conference On Clean Renewable Energy 2023 was held earlier this

this month in Panaji.

Speaking at the event, Goa CM Dr. Pramod Sawant said that the state government has set a goal to ensure 100 per cent renewable energy usage across all sectors by 2050. “This ambitious plan is expected to create around 15,000 additional jobs, with 500 jobs per year dedicated exclusively to the solar and wind energy generation sector”, Dr Sawant said. "The state government has also signed a memorandum of understanding to develop India's first convergence project to generate green energy for rural and agriculture consumption, and it will soon roll out the affordable clean power project,"

Also, the budget session of the Goa Legislative Assembly is scheduled to be held from the 27th to the 31st of March. The Goa government has invited members of the public from all across Goa provide their valuable suggestions for this year's budget to make it a 'people-centric' budget. People from the area of industries, students and the common man can send their ideas and suggestions to the government by the 15th of March.

Goa Chief Minister Dr. Pramod Sawant has stated that this year's budget will be realistic and futuristic, and will focus on areas like education, healthcare, sanitation, tribal welfare and other areas. It will also focus on the concept of 'swayampurna Goa' with skill development and will see that schemes are reached to the deserving beneficiaries.

Well, that’s all I have for you all from my desk this month. I hope you enjoy reading this month's issue of Goan Tycoon. Do share it with your friends all across the world.

Until next month, cheers!

Jessyl Fernandez Editor

01 Florence & Co.

02 L&L Builders

03 Organic Mind

04 Treazur

05 Sell Well and Sell More!

06 Ease of Doing Business in Goa

07 ItsGoa in conversation with Dr. Santosh

Koppal

Introduction

Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palmfringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivals - the International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, The Grape Escapade to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blogbased website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, Germany, UK, USA, UAE, etc.

Editorial Team

Chief Editor

Jessyl Fernandez

Content Manager

Steve Antao

Content Curators Prataya Sarkar

Dr. Valerie Pereira

Richelle Brito Carvalho

Dr. Denise Rodrigues

Rohini Gonsalves

Sales & Marketing

Donald Fernandez

Graphics & Layout

Shankar Kamble

Aniket Naik

Social Media Manager Saviola Dias

For advertising queries: 9370502124 / 9209005127

ItsGoa Media Group

Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521

Email : mail@itsgoa.com

Website: itsgoa.com

Florence & Co. is a small home-based business located in Caranzalem, Goa, that creates scented candles and curates gifting hampers. Founder Anushka Vernekar, born and raised in Goa, started the business at the age of 19 while pursuing her B.Sc. degree at Dhempe College of Arts and Science.

The products provided by Florence & Co. are 100% natural wax-based hand-poured scented candles, wax melts, and fragrance bars that are sustainable, cruelty-free, non-toxic, and long-lasting. The fragrances used are of premium quality, phthalatefree, GMO-free, and contain no artificial ingredients. What sets Florence & Co. apart is that they handblend their fragrances to curate some of the most unique fragrances that cannot be found anywhere else in the world. They also curate gift hampers for weddings, anniversaries, parties, and other events, which are 100% hand-made and curated with products sourced from Goan small businesses and entrepreneurs.

Anushka’s love for scented candles inspired her to curate unique fragrances that were safe, sustainable, and organic.

Setting up the enterprise came with its challenges. Being of superior quality, the price range of Florence & Co.’s products is slightly higher than what is

Anushka Vernekar, Founder, Florence & Co.

available in the local market, especially since paraffin wax candles sell for a quarter of the price. The challenge was to spread awareness about toxic candles and make potential customers understand why their prices go the way they do. Marketing and logistics were also huge challenges for them.

Anushka’s friend, Brijesh Kandolkar, has been the biggest supporter of her business since day one. He motivated her to start the business, helped her get a loan to get the company started, and has been helping her run it. Anushka has appointed him as the Manager at Florence & Co.

In the future, Florence & Co. plans to have a website and a small team to expand the business by the end of 2023. Anushka also plans to open a physical store and have a workshop. The goal is to have physical stores of Florence & Co. in Goa, other states, and internationally.

Anushka’s advice to people is to trust themselves, trust the process, and believe in the journey they’re taking because, as the famous quote by Gabrielle Bernstein goes, “It is the journey that matters, not the destination.” Florence & Co. has had its ups and downs, but Anushka’s dedication to creating unique fragrances through her scented candles and curating gifting hampers has been unwavering.

For more i formatio about Flore ce & Co.

Call/WhatsApp : + 1 70304 1328

I stagram : @flore cea dco.i

O li e Store: https://flore cea dco.start.page/

Flore ce & Co provides pa -I dia deliver of its products.

Rose Mini Scented Candle

Fall Season Scented Candle

Lavender Scented Candle

L&L Builders Pvt. Ltd is a leading real estate development company in South Goa. The company was founded in 1999 by Leo Pereira and Late Teresa Pereira, and since then, it has become one of the most trusted names in the industry. L&L Builders Pvt. Ltd's focus on quality homes and eco-friendliness has set it apart from others in the market. With a commitment to customer satisfaction and sustainable development, the company has established itself as a reliable and trustworthy developer.

Leo Pereira, the founder of L&L Builders Pvt. Ltd, was born in Navelim, Goa, to Mr. Antonio Pereira & Mrs. Alexandrinha Pereira. After completing his secondary education, he joined Goa Shipyard to study further in the Technical Line and subsequently ventured into the merchant navy. During this period, he travelled extensively and saw the best of what the world could offer. He always dreamt of bringing the same standard of living to Goa.

After his time in the merchant navy, Leo Pereira decided to venture into the real estate business. He traded his oily jumper for a construction business and formed L&L Builders Pvt. Ltd. Since then, he has soared to become one of the finest and most soughtafter real estate developers in South Goa.

Late Teresa Pereira, Leo Pereira's wife, brought her financial background and experience from working with the State Bank of India to the company.

Their philosophy of "A whole new way of Living" is reflected in its projects. The company prioritizes green buildings and contemporary design to provide a new way of living for its customers. Its focus on customer satisfaction has earned it a reputation for delivering projects that exceed expectations. Its commitment to eco-friendliness and sustainability has also made it a trusted developer in the industry.

One of the company's key differentiators is its focus on the customer. L&L Builders Pvt. Ltd understands that buying a home is a significant investment, and its team goes above and beyond to ensure that its customers are satisfied with their purchase. The company's customer-centric approach has resulted in a loyal customer base, and it continues to prioritize customer satisfaction in all its projects.

The company's commitment to eco-friendliness and sustainability is another key aspect that sets it apart from other developers in the industry. The company understands the importance of preserving the environment and strives to minimize the impact of its

management systems.

The company's dedication to sustainability is also evident in its focus on green buildings. L&L Builders Pvt. Ltd's projects incorporate sustainable materials and technologies, such as energy-efficient lighting and appliances, which reduce the carbon footprint of its developments. The company's green buildings also offer significant cost savings to homeowners, as they are designed to be more energy-efficient, resulting in lower utility bills.

Their focus on eco-friendliness has earned them recognition and accolades in the industry. The company has won several awards for its commitment to sustainability, including the Green Builder Award and the Best Eco-friendly Developer Award.

In addition to its commitment to customer satisfaction and sustainability, L&L Builders Pvt. Ltd is also known for its prime scenic locations. The company acquires properties in picturesque areas, providing its customers with not only quality homes but also beautiful surroundings.

Throughout the years, they have faced many challenges, but they always remained committed to their vision of providing top-quality, sustainable homes to their customers. They have succeeded in creating a legacy that will last for generations, and their impact on the real estate industry in Goa is truly remarkable.

Today, L&L Builders Pvt. Ltd continues to thrive with several new projects across South Goa. Their commitment to customer satisfaction and quality has remained unwavering, and they continue to set the standard for real estate development in the region.

Their success story serves as an inspiration to entrepreneurs everywhere. Leo and Teresa Pereira prove that with hard work, dedication, and a strong vision, anything is possible. Their legacy will continue to shape the real estate industry in Goa and beyond for many years to come.

Organic Mind

Founded in August 2021 by Mrs. Priya Shetiye, Organic Mind is a Margao-based enterprise that offers an extensive range of organic products for home, skincare, lifestyle, kids, and more

Article by: Steve Antao

Images: Priya Shetiye

Organic Mind is a Margao-based enterprise which was started in August 2021. The enterprise was started to introduce sustainable living with green products that are an alternative to plastic and other harmful non-biodegradable materials. It offers an extensive range of organic essentials for home, skincare, lifestyle, kids, and more. The vision of the enterprise is to create a positive impact on our lives and reduce the damage to our natural resources.

Founder’s Profile

The founder of this unique venture is Mrs. Priya Shetiye. Priya, who hails from Margao, holds a Bachelor's degree in Computer Applications and a Postgraduate Diploma in Management. She has previously worked as an HR Manager for Marpol Pvt

During the Covid-19 lockdown in 2020, Priya started 300 plates were booked. Altogether, she managed to ways to proceed further with her venture. With research and development in the field, she got a local distributor in Panjim who guided her to start with bamboo toothbrushes and tongue cleaners only. Today, she has 300+ products on her platform, which includes bestsellers such as bamboo toothbrushes & tongue cleaners, bamboo tissue papers & reusable towels, steel straws, neem combs, notepads and

Mrs. Priya Shetiye, Founder, Organic Mind

Priya Shetiye being felicitated as

Business Icon by JCI Margao

Herbal dhoop sticks

Response From The Public

When Priya just started adding her enterprise, she didn't know how to market these products. “Usually customers do not invest freely in products when they are unsure about their quality, so sales were a big challenge during the initial days of the business”, says Priya. However, one of Priya’s friends approached her to participate in an exhibition organized by the Rotary Club in Ponda. Priya was initially a bit reluctant to participate in the exhibition, but with her husband’s support and loads of dedication, she managed to do a lot of business that day and since then, there has been no looking back for her. She continued to participate in various exhibitions in Panjim, Vasco, Mapusa and Margao as well.

Major Clients

Priya has participated in more than 30+ pop-ups all over Goa and has a strong clientele base. She is regularly involved in the process of gaining feedback from her clients. This interaction allows her to add/ change her products from time to time to make them more client-friendly. Her major clients include homemakers, professionals, women entrepreneurs, retail outlets, ayurvedic pharmacies and other clinics.

Challenges Faced

Priya faced many challenges while setting up Organic Mind, the biggest being the absence of a physical store. Responding to inquiries on WhatsApp or social media and sending photos and other details was difficult for her at times. However, she persevered and gradually built her clientele base through word-ofmouth recommendations and participating in pop-up events.

Another challenge which Priya faced while running her business was educating customers about the benefits of using eco-friendly products. She recollects multiple instances of people laughing at the bamboo toothbrushes and ridiculing them as wooden toothbrushes when she used to put them on display at exhibitions. “Educating people about the benefits of using eco-friendly products was needed and I took up the task to do so and rigorously explained to people the benefits of using bamboo toothbrushes”, says Priya. “These products at first glance may seem pricey as compared to the other products available in the market,

but customers who know the importance of health and sustainability do not need any explanation”, she adds.

Her Support System

While talking about the people and organizations who supported her the most while setting up Organic Mind, Priya mentions her husband, who believed that she could set up this venture and had complete faith in her abilities. Till today, Priya discusses the various problems she faces while running her enterprise and her husband helps her out in dealing with problems.

She also mentions her father who used to get his car and take her and her products to various exhibitions in Vasco and Panjim. “As of today, I have learnt to drive and I take my products all by myself now but that unflinching support from my father is truly valuable and I feel greatly indebted to him”.

She also mentions the support that she received from GoWomania Goa, founded by Siya Shaikh. The platform gave Priya a lot of opportunities to promote her products. People like Dr Sneha Bhagwat of Oorja Wellness Centre, Margao and Dr Sapna Sawal of Dhanwantari Clinic also helped Priya to promote her venture by displaying some of her products at their respective clinics.

Plantable eco-friendly pencils

Priya adds that the Women Business Network WEBN has played an important role in the growth of the venture. “I joined Women Business Network which helped me to connect with more than 80 women entrepreneurs for referrals, connections and networking. In the process, I managed to upgrade my business with the guidelines given on a timely basis”, she says.

“Also, most of my family members, friends and office colleagues have always motivated me and have constantly encouraged me to continue the good work that I have been doing. Their support has been instrumental in taking Organic Mind to the level where it is at today”.

Future Plans

Priya plans to expand Organic Mind's reach by opening a physical store in the future. This will provide customers with a more immersive experience and allow them to see and feel the products before purchasing them. She also plans to venture into manufacturing farm fresh foods as well as fruits and vegetables.

Her Message

Priya says that switching to a green lifestyle can significantly reduce waste generation and promote the reuse and recycling of waste products. This will prevent the earth from becoming a large dump yard in the coming years. In short, using eco-friendly products will preserve the planet and all its inhabitants from the ill effects of human activity

“Regardless of wherever you go, people across the globe are now focusing on going green since it positively impacts the planet”, says Priya. “From plastic bag recycling to the treatment of chemical products, people are trying to come up with new and useful ways that are sustainable and useful in helping the world go green. My venture Organic Mind is an attempt to do the same.”, she adds

Customers can directly view all the products offered by Organic Mind and place orders for products from their online store:  https://vyaparapp.in/store/ OrganicMind

Follow Organic Mind on social media: Facebook: @organicmindgoa  Instagram: @organicmindlifestyle

Article by: Steve Antao

by: Treazur

Treazur is a Panjim-based gifting enterprise that was founded in 2017. The enterprise offers a wide range of gifting options for all kinds of gifting occasions. Delivering quality products with zero waiting time and zero follow-ups is the hallmark of this well-established enterprise.

Products Offered

Treazur has a wide range of gifting ideas that are sure to delight and surprise. From personalized keepsakes to curated gift boxes, each gift from Treazur is designed to make the recipient feel valued and appreciated. With a focus on quality, affordability, and innovation, Treazur is committed to making gifting easy and enjoyable, so that everyone can share a little bit of joy and happiness with their loved ones. Treazur crafts and delivers unique, durable, and personalised souvenirs from Goa to your doorstep. Their primary gifting options include exquisitely designed eco-friendly Jute, Canvas, Ikkat, and Cotton bags that are crafted by local artisans and customized as per the requirements of the client. They also offer a wide range of accessories and shell art items which can be used by tourists as souvenir gifts from Goa.

Founder’s Profile

Treazur was started by Monalisa Dhawan, a native of Delhi, just a few months after she moved to Goa in 2017. Monalisa has been living in Goa with her husband and her two young daughters for the past 6 years. A Humanities graduate from Delhi University, Monalisa holds more than 18 years of work experience in diverse fields including hospitality, event management and teaching in pre-schools. She also worked as a private secretary for Dr. Y. S. Rajan, during the time when he was serving as the Scientific Secretary to the Government of India. Her years of experience in diverse fields greatly helped her to understand that the success of any business or service lies in one’s commitment to the job, excellent communication skills, paying attention to detail and the ability to provide the best experience for one’s customers.

Monalisa calls herself a people’s person. “I love working with people and for people”, she says. “I therefore strongly believe in giving back to society. Throughout my life, I have been associated with various NGOs and am honoured to be an active member of a Goa-based NGO called STARS”.

towards supporting and looking after orphaned children, the aged and destitute women”.

The Idea Behind Starting Treazur

For Monalisa, gifts have always symbolised emotions. “When a gift is presented to someone, it expresses love and gratitude.

Monalisa Dhawan, Proprietor, Treazur

Gift bags made by Treazur for the NGO STARS

The thought of bringing out this expression of love and gratitude that comes straight from the heart through unique, beautiful-looking, thoughtful and personalized gifting ideas and options has always fascinated me. It is this fascination that led me to start Treazur”, she says.

Also, back in 2017 when the Government of India imposed a ban on plastic bags, Monalisa started researching alternative materials that could be used as packaging for gifts. It is then that she came across this beautiful golden fibre “Jute” which is sustainable, eco-friendly and long-lasting. “I started studying the market about jute and was very fascinated with the fact that a small plant can be converted into an innovative material that can be made to look beautiful as a gifting package”, Monalisa says. “Today, jute bags and jute products are used extensively in my customized and personalized gifting options”, she

Another major challenge which Monalisa faces even today is the difficulty in getting skilled and reliable manpower support to transport and deliver her products to customers. “As we are committed to delivering our products with zero waiting time without any hassle to our customers, my biggest challenge that I continue to navigate even today on a daily basis is the logistics of delivery of the products to all my customers and clients”, she says.

Response From The Public

Treazur received a very good response from the public when it just started. Monalisa’s friends and close acquaintances were her very first customers when she just started Treazur. They shared excellent feedback about her gifting items and gave extremely positive reviews about the uniqueness of the products they purchased from her.

Challenges Faced

Like any other entrepreneurial venture, Monalisa too faced several challenges and obstacles while setting up her enterprise. During the initial phase, she struggled a lot with finding a good place, big enough to stock up and showcase all her products to her customers. She eventually found a rented space, not too far from her residence, from where she could operate her business conveniently.

Gift bags made by Treazur for the cancer care NGO Sabrcare

Jute bags made by Treazur

This boosted Monalisa’s confidence regarding the quality of her products as well as her service. She began to participate in pop-up events and the word about the unique gifting options offered by her soon started to spread across Goa. She started to receive more orders and enquiries, not only from individual clients but also from corporates and larger businesses looking for customized gifting options for their corporate events and clients. “The response I received from the public was positively overwhelming and it made me feel truly humbled to be appreciated by all my clients for my work”, says Mona Lisa

Clients Served

Till date, Treazur has catered to individual clients as well as big corporate and government organizations. Their long list of clients includes hotels like Taj Fort Aguada Resort & Spa, Hyatt Centric, Candolim, and Le Meridien, Calangute, private firms like VLW Global and Purple Tree Events, and government bodies like the Goa State Wetland Authority, Department of Science Technology & Environment, Government Of Goa, the Goa Biodiversity Board and the Reserve Bank of India. NGOs like Sabrcare Simplifying Cancer Care and Stars also feature in their long list of clients.

Monalisa’s Pillars of Support

Monalisa says that her husband, Mr. Kapil Dhawan, and her kids have been her biggest support and pillars of strength while setting up her venture. “Kapil was my angel investor who believed in my ideas and capabilities, funded my enterprise and guided me with all the required knowledge of the market when I was taking my very first steps with this new venture”, she says. “During the very early phase of my business, I was also very lucky to receive a lot of support from esteemed organisations like IHCL and Hyatt Centric, Candolim”.

Monalisa also makes a special mention of the role that Mr. Anmol Ahluwalia, the General Manager of Taj Fort Aguada and Village Spa played in supporting her venture and boosting her business. “I would not be enjoying the kind of success I am experiencing today, had it not been for the faith and trust that Mr. Ahluwalia put in me and my work when he gave me my very first big corporate order,” she says. “Mr. Ahluwalia gave me a free hand to work on new ideas for gifts for his corporate clients.

He also was instrumental in helping me build and expand my client network by connecting me with other corporate clients when I was an absolute newcomer in this industry. I feel greatly indebted to the support provided by this wonderful man” she adds.

Future Plans

In the years to come, Monalisa aims to scale up her business to a higher level. She intends to start her own manufacturing unit of Jute to make it a cost-effective and easily available product for the masses of Goa. “I would also definitely like to provide more opportunities for women, especially those from poorer sections of society by employing them and giving them a better livelihood”.

Message

When asked what message she would like to share with aspiring entrepreneurs in Goa, this is what Monalisa had to say: “Follow your heart and keep learning. Learn from the challenges, never give up and keep working hard to get better at what you do. Be honest with your customers. If your products and services are good, they will come back to you again and again and will refer you to all their family members, finds and acquaintances”

For more information about Treazur: WhatsApp: +919620114111 Instagram: @treazur.in Facebook: @goantreazur

Treazur is a proud member of the GoWomania Goa and WEBN GOA platforms founded by Mrs. Siya Shaikh.

A business needs sales to survive and when sales grow, a business grows Therefore, the primary focus of every business is to increase sales Amongst other things, sales promotion tools are used to achieve this objective A business needs to choose these tools wisely to achieve its short-term and long-term goals Step one is then to define these goals.

Some of the goals may be

1. To launch a new product, variant, product line, branch, or vertical: The objective here is to attract new customers or invite e isting customers to try a different option The sales promotion tool used here would be a free trial The mode of implementation of the tool will depend on the specific goal to be achieved

Some instances of this include

To market test a new variant by inviting credible members of the target group to try and share feedback as a part of a focus group activity

To attract new users by sending a small sachet pasted on a newspaper or inviting target groups to e perience the service for free

To educate on using the product by going to a housing society/college/community to display the use of the product and distribute free samples

Cross-selling by packaging the new variant along with an e isting product.

When one wants to position the new product/variant as a premium offering, it may be used as a reward to buyers after meeting certain criteria For instance, a hospitality service provider may give a premium e perience if the customer spends a certain amount of time or money within a stipulated period So, the free trial also acts as an upselling tool

2. To increase the sales of existing products: Businesses forecast the demand for their products and tend to increase sales during the off-peak season

The tool used is to reward the buyer for buying or buying more than the usual quantity

Some of such situations are

To encourage off-peak purchases by creating bigger packaging and offering a small quantity of the product free e g , 20% e tra on buying 165 gms instead of 150 gms.

To e pedite the buying decision by introducing limited period/limited edition offers

To reward higher purchase by giving a sizable freebie e g , Buy 2 and get a bag free, or buy 2

To encourage more sales by offering a free service or increased benefits e g , free delivery, membership points etc

To clear stocks near e piry by giving free products e g , buy 2 for the price of 1.

3. To generate leads: B2B businesses generate leads and eventually convert these leads into business by using tools like

Participating in e hibitions and trade fairs are the best way to meet industry players and display their products alongside the competition It is used in technical/industrial products to attract new business as well as new collaborations and partnerships

Inviting industry partners to sponsored conferences by creating an opportunity for information sharing and value addition Also leaving them with a great e perience of the hospitality of the sponsor

Sponsored plant/facility visits are a great tool to impress decision-makers to personally witness the abilities and strengths of the business.

4. To build loyalty: A loyal customer is an asset to any business It has a direct impact on the profitability of the business by reducing new acquisition costs and generating steady sales E amples of loyalty-building strategies include:

Giving the customer an aspirational gift or title for buying more like a Premium Membership Card or an entry into a lucky dra

Build a sense of belonging or ownership by offering them the opportunity to view or buy the products even before they hit the market

5. To get social media endorsements: With changing times, it is important to use the opportunity to promote business via social media channels

Businesses today need to get the right people to endorse their products Therefore, one of the most vital objectives is to get renowned people, celebrities and influencers to e perience the product and share

KatKatelya Codio Tavas

their positive reviews.

Busi esses go the lo g mile to create opportu ities to i vite such i dividuals to try their products y

I viti g them to the lau ch of a category

Se di g them free samples a d aski g for feed ack

Hosti g eve ts where they ca come a d

i teract with their fa s a d followers

Payi g i flue cers to e dorse their products.

Sales Promotio is u dou tedly a very expe sive affair a d he ce the usi ess eeds defi e goals clearly a d track the effective ess of the campaig s. The impact of sales promotio activities is ge erally more lo g lasti g a d goes a lo g way to uild customer loyalty. The greatest e efit of all sales promotio activity is the impact it has o the ra d image. Good sales promotio activities leave the ra d etched i the mi ds of the customers for life.

“You do ’t close a sale, you ope a relatio ship if you wa t to uild a lo g-term, successful e terprise.”

– Patricia Fripp

About the Author:

The author, Rohi i Go salves, is a gold medallist i marketi g, sales ma ageme t, a d sales promotio from Bhartiya Vidya Bhava . She holds more tha 15 years of experie ce i the field of marketi g a d sales, is a marketi g co sulta t a d also the fou der of Sevarat, a Pa jim- ased start-up that provides geriatric care services to elderly patie ts.

Anyone wishing to avail of her services may contact her on:

Mobile: +91 8329 857965

Email: rohini@sevarat.com

Website: www.sevarat.com

Ease of Doing Business in Goa

Factors like the single-window clearance system, simplified labour laws, skilled workforce and land availability has resulted in Goa becoming one of the most ideal states for doing business in India.

Article by: Team ItsGoa Image Credit: Freepik

Goa, the smallest state in India, is well-known for its picturesque beaches, rich cultural heritage, and bustling nightlife. In recent years, it has also emerged as a hub for entrepreneurs and start-ups due to its conducive business environment and ease of doing business.

According to the Ease of Doing Business rankings released by the World Bank in 2020, Goa ranks 24th among Indian states. The state government has implemented various reforms to simplify procedures and reduce bureaucratic hurdles for businesses. Let's take a closer look at the factors that make Goa a preferred destination for entrepreneurs.

Single-Window Clearance System

The Goa Investment Promotion and Facilitation Board (IPB) acts as a single-window clearance system for all investment-related approvals. It provides a hassle-free, time-bound clearance mechanism, which enables businesses to obtain all necessary approvals, permits, and licenses through a single online portal. This system saves entrepreneurs from running around various government offices and eliminates the need for intermediaries or agents.

Land Availability and Cost

Goa offers a variety of options for businesses in terms of land and infrastructure. The state has several industrial estates, special economic zones, and IT parks, which provide well-equipped facilities for businesses to set up operations. Moreover, land and infrastructure costs are relatively low compared to other metropolitan cities, making it an attractive destination for start-ups and small businesses.

Simplified Labour Laws

The state government has simplified labour laws to provide greater flexibility for employers while ensuring job security and welfare for workers. The government has implemented a single window system for the registration of establishments, which reduces the compliance burden on businesses. The state also has provisions for fixed-term employment, which allows employers to hire workers for a specific period without having to worry about the complexities of permanent employment.

Skilled Workforce

Goa has a well-educated and skilled workforce, with a high literacy rate of over 88%. The state also has several educational institutions that provide courses in various fields, such as engineering, medicine, and management. This has led to a pool of talented professionals, including engineers, IT professionals, and entrepreneurs, who are willing to work and contribute to the state's economy.

Support For Start-Ups

Goa has a vibrant start-up ecosystem, with several incubators and accelerators that provide mentorship, networking opportunities, and funding support to start-ups. The state government has launched various schemes, such as the Goa Startup Policy and the Startup Promotion Cell, to promote entrepreneurship and innovation. The government also provides financial assistance, such as seed funding and venture capital funding, to eligible startups.

Conclusion

Goa's ease of doing business is a testament to the state government's efforts to create a conducive environment for entrepreneurs and businesses. The state has made significant progress in streamlining procedures, simplifying laws, and providing the necessary infrastructure and support for start-ups. With its attractive investment climate, skilled workforce, and vibrant start-up ecosystem, Goa is poised to emerge as a preferred destination for entrepreneurs and investors.

Anorectal conditions like piles, fissures and fistula are very common among people across the world. With the change in time and lifestyle, people have started limiting their regular physical activity, which results in reduced bowel movement, making them more prone to have such issues. Nowadays, even people of a younger age group have started having haemorrhoids. One of the main reasons for this is a change in food style, which includes consuming junk food that doesn't have enough fibre. But unfortunately, this type of food becomes the first choice of youngsters, leading them towards such health problems.

Laparoscopic & GI Specialist, Dr. Santosh Koppal is an expert name for the treatment of anorectal conditions with hands-on experience of 10 years in handling different surgical challenges, using the latest technology, procedures and cutting-edge tools for quality treatment. He also has successfully performed 100 various kinds of surgeries in his career, spanning over a decade.

Dr. Santosh Koppal leads a team of highly skilled assistants, nurses and technicians at SMRC’s V.M. Salgaocar Hospital, Goa. The hospital is a pioneer in adopting the latest Laser Therapy to ensure the successful treatment of anorectal conditions.  Laser Therapy is a probe which emits strong and focused laser beams. The beams are then passed through the problematic tissue to burn and destroy it, without any incision or excessive bleeding. This procedure is one of the least painful treatments with high success rates.

In a brief conversation with ItsGoa,  Dr. Santosh Koppal tells us more about the causes, symptoms, and effective treatments performed by him for anorectal conditions and how he manages his patients to open up about their ailment considering there is a lot of stigma attached to the same.

How common are anorectal conditions like Piles in India? What are the symptoms and preventions of it?

Anorectal conditions are common worldwide and not only in India. Conditions like piles, fissures, and Fistula happen due to various reasons such as lack of fibre in the diet, consuming junk food and foods that contain a lot of spices, passing hard stool during

bowel movement, a sedentary lifestyle and others. I feel mainly people need to understand that not all problems in the anorectal area lead to piles, it could be other issues.

If a person is suffering through piles, they usually experience painless blood while passing stools. Whereas, those who have fissures, experience sharp, painful sensations in the anus while defecating followed by bleeding. In the case of a Fistula, usually one may have swelling followed by pain and blood mixed discharge from the perianal area.

To prevent such issues, I recommend that people drink at least 3-4 litres of water per day, consume a well-balanced diet that includes fibre, fruits and vegetables, avoid eating junk food and exercise regularly.

What is your take on SMRC’s Laser Therapy and its effectiveness for the treatment of Piles? Do you recommend it over conventional surgery?  SMRC Hospital has the best technology and the latest laser therapy machine for the treatment of piles. The success rate of a laser procedure is significantly higher as compared to traditional surgical methods. It is the most effective way to treat anorectal conditions. Many times people hesitate from undergoing conventional surgical excisions due to the post-operative pain, delay in healing and sometimes due to getting a wound, which gets infected in the perianal area. But, when we perform laser therapy, the entire procedure can be completed as ‘Day care’, it leaves no open wounds or cuts and the patient can get back to his normal activities within a short span of time.

People are still embarrassed about seeking treatment or even discussing piles. What would be your message to people who show such emotions? Piles or any other anorectal problems are extremely genuine and are just like any other medical issue. People need to come out of the social taboo and seek medical advice if they face any anorectal condition to avoid future complications and unfortunate incidents.

So, do not be hesitant to discuss these conditions with your doctor.

Success Story To Inspire Others

Dr. Santosh Koppal has truly given us great advice on anorectal conditions. He is a skilled specialist who has successfully treated many complex cases. One such case was of a 38-year-old patient who suffered from recurrent fistula in ano with altered bowel habits, which were overlooked by his previous surgeon. The patient had two surgeries and yet developed a fistula at the same spot.

When Dr. Santosh Koppal examined this patient, he sent him for a sigmoidoscopy before conducting a fistula surgery. The reports showed patchy inflammation of the whole colon and a biopsy revealed Crohn's disease. After learning this, the patient was put on medications for Crohn's disease and a fistulectomy was performed to drain all the pus accumulated in the fistula tract. As a result, the fistula healed gradually without occurring again and his bowel habits became regular. The patient was also counselled for Crohn's disease and was advised to take medications regularly.

Dr. Santosh Koppal surely utilizes the most precise procedures to treat a patient with utmost care. His profession has seen immense growth over years in accurately treating the most complex anorectal cases.

Are you suffering from Piles, Fissures or Fistula Don’t worry! Avail of the advanced, pain-free laser therapy offered at SMRC for the effective treatment of anorectal problems!

Book an appointment today! Call: +91-832-6691919

SMRC's V. M. Salgaocar Hospital Address: Off Airport Road, Chicalim, Goa Website: smrcgoa.org

Image Credit: hexahealth.com