INCLEAN Media Kit 2026

MEDIA KIT 2026 POWERED BY

2026

Connect. Engage.

Inspire.

For over 35 years, INCLEAN has been the leading voice for Oceania’s cleaning, hygiene, and facility services industry. More than a magazine, INCLEAN is the region’s premier media brand—delivering compelling content, unmatched access to key decision-makers, and a suite of multimedia channels to connect you with current and future customers.

Powered by ISSA, the association for cleaning and facility solutions, INCLEAN offers unique branding, lead generation and custom products to fill your sales pipeline, drive traffic to your website and position your company as a thought leader.

INCLEAN delivers comprehensive coverage of need-to-know news, trends, analysis and essential industry data for today’s busy and hardto-reach professionals. These professionals not only read our quarterly publication and weekly newsletter, but also visit our website and social channels.

Leverage INCLEAN’s integrated communication platforms to boost brand awareness and achieve your marketing goals.

Media Kit

incleanmag.com.au

2026

Media Kit

Audience Touchpoints

Grow your competitive advantage with INCLEAN’s unparalleled suite of marketing channels – no other B2B brand offers such an extensive reach and suite of platforms to connect buyers and sellers within the industry.

120,000+

15,500+

10,500+

32.6%

online page views

newsletter subscribers

print and digital audience

average open rate

incleanmag.com.au

2026

Site redesign INCLEAN has unveiled its brand-new digital platform—an exciting, modern website crafted to deliver sharper insights, richer engagement and a seamless experience for cleaning and facility management professionals.

The revitalised site features a bold, user-first design across both desktop and mobile. With streamlined navigation and fresh content pathways, readers can dive effortlessly into the latest news, business trends, technology, innovation and sustainability.

It’s a dynamic new hub built to inspire, inform and better connect our industry.

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incleanmag.com.au

2026

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Audience Breakdown Readers by industry

45%

BSC, multi-service providers, contract cleaners, facilities management contractors, in-house cleaning teams, restoration and remediation contractors

16% Hospitality and housekeeping 15% Hospitals, healthcare and aged care 12%

Government, councils and education

High traffic outdoor public areas, graffiti, dust control, washroom facilities, waste management, council carparks, schools and universities

6% Retail shopping centres and malls

Food courts, restrooms, shopping centres and carparks

6% Distributors of cleaning equipment and products

incleanmag.com.au

2026

Media Kit

incleanmag.com.au

2026 Themes and Topics Content calendar

INCLEAN tracks the forces reshaping Oceania’s cleaning and facility solutions industry through innovation and workforce strength, delivering insight that sharpens leadership across every facet of the industry.

Feb / Mar / Apr

May / Jun / Jul

Aug / Sept / Oct

1. Industry Leaders Forum 2. Women in Management 3. Procurement and Supply Chain Management 4. Paper, Dispensing and Restroom Care 5. Green and Sustainability

1. Restoration and Disaster Planning 2. Hand Hygiene and Infection Control 3. Chemicals and Detergents 4. Healthcare and Aged Care Cleaning 5. First Nations Focus

Notes and Key dates; International Women’s Day (8 March) International Cleaning Week (31 March) Clean Up Australia (2 March) Earth Day (22 April)

Notes and Key dates; RIA Conference NAIDOC Week (5-12 July) World FM Day (13 May) World Hand Hygiene Day (5 May)

1. Show Edition – ISSA Cleaning and Hygiene Expo 2. Workforce Wellbeing, Health and Safety 3. Technology, Robotics and Automation 4. Infection Control and Prevention 5. School and Child Care Cleaning

Advertising deadline 23 January Material deadline 30 January

Advertising deadline 17 April Material deadline 24 April Easter and Good Friday dates affect these dates

Nov / Dec / Jan 1.

2.

3.

4.

Training and Certification Hard Floors and Carpet Care Indoor Air Quality Hospitality, Hotel and Travel Cleaning 5. Retail Cleaning

Notes and Key dates; World Cleaning Day (20 September) World Mental Health Day (10 October) Thank Your Cleaner Day (15 October) Infection Prevention and Control (IPC) Week is held during the third week of October

Advertising deadline 23 July Material deadline 31 July

Advertising deadline 16 October Material deadline 23 October

2026

Front Cover Package • • •

Media Kit

LAYOUT GUIDELINES

Front cover artwork Double page advertorial Full page brand ad

Single page

297mm x 210mm

$7,750 Powered by

Specifications Bleed must be a minimum of 5mm.

All marks and trims to be offset at 5mm.

Must be a minimum of 8mm from edge of page.

Supply one image in two style options that will sit behind the INCLEAN masthead and cover lines. The INCLEAN Editor will select which option will feature.

All prices are listed in Australian dollars and exclusive of GST. Non-members of ISSA pay a 15% premium on media kit rates.

incleanmag.com.au

Double page spread 297mm x 420mm

2026

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incleanmag.com.au

Industry Leaders Forum

Platinum package $5,000 • Company logo featured on 2026 Industry Leaders Forum cover • Full page Q&A editorial • Double page advertisement or full page advertisement + MREC digital placement on INCLEAN website for one month and 2x e-newsletter Gold package $3,355 • Company logo featured on 2026 Industry Leaders Forum cover • Full page Q&A editorial • Full page advertisement Silver package $2,145 • Company logo featured on 2026 Industry Leaders Forum cover • Half page Q&A editorial • Half page advertisement

INCLEAN LEADERS FORUM

ANDREA GRASSINI

General Manager Professional AU / NZ, Freudenberg Home and Cleaning Solutions Pty Ltd

The The New NewErgonomic Ergonomic handle handle

How was 2024 for FHCS Professional Australia?

Australia is an important market for our company, even if the uncertain economic landscape has generated a more complex development. From one side, we have spent most of our time educating our stakeholders on how to “Spend to Save”, focusing the attention on how to clean in a sustainable and efficient way.

From the other side, we have supported our partners to exploit new opportunities. As evidence that our strategy is heading in the right direction, we have won the 2024 ISSA Awards for the Best Innovation in the janitorial space with the Oates Professional R-Hypro Dry and the Best Innovation in the Environmental Awareness and Sustainability category with r-MicronQuick from Vileda Professional.

What do you see as your main focus for 2025?

In 2025, the focus will be to increase the support to our external stakeholders, delivering sustainable innovation and offering the best professional solution for each customer’s needs, with a clear intention to deliver an excellent service level. Our goal is to educate the end users on how superior quality and durability can simplify and support their daily cleaning tasks.

Innovation is in our DNA, so also this year we will present new products. One product is the Max Mops launch, a new range of flat mops made from recycled materials that are long-lasting and improve the ease of cleaning different types of floors with maximised performance.

Sustainability will also remain at the centre of the strategy.

We’re focusing our efforts on a full range of sustainable products, partnering with external certificatory partners such as GECA, Nordic Swan Ecolabel, OEKO-TEX and Plastica Seconda Vita.

What trends do you see in the cleaning industry?

The external economic landscape is challenging the entire industry to choose between a short-term tactical plan where price competitiveness is becoming more and more important and a long-term strategy that focuses on the definition of the best ad hoc solution to solve the end users’ needs in a sustainable way. At FHCS Professional, we believe our role is to increase awareness around the correct behaviours we should adopt to grow the market sustainably. Important topics, such as “How to clean using only water while reducing 99 percent of viruses and bacteria” and “How can I reduce the waste and save money using a durable product”, will be at the forefront of our 2025 communication campaign. We have also developed a new model called “Spend to Save” to educate our customers towards this direction.

All prices are listed in Australian dollars and exclusive of GST. Non-members of ISSA pay a 15% premium on media kit rates.

What are the biggest challenges facing the cleaning industry right now?

The cleaning industry faces the risk of focusing only on shortterm solutions to navigate today’s challenges, without fully understanding its vital role now and in the future. Our mission is

We expect to have 50 percent of our portfolio net sales to be circular by 2045.

ANDREA GRASSINI clear: to create a cleaner, healthier world and take responsibility for reducing the spread of viruses and bacteria for the sake of future generations.

Where are the biggest opportunities?

The biggest opportunity is our team. We truly believe in developing a great place to work to enhance and develop the skills of each team member. We are a certified Great Place To Work, and it’s only the beginning. We believe that our new consultative model “Spend to Save” will be crucial in educating people on how to improve cleanliness, quality management and strategies for cost reduction.

What role does sustainability play in your plans for 2025?

At FHCS we have a bold vision. We expect to have 50 percent of our portfolio net sales to be circular by 2045. We are working with passion to minimise our footprint in order to maximise the handprint of our customers. We truly believe that this is our mission and we are ready to support our external stakeholders.

For this reason we have created a new Brochure that explains our Sustainable Offer highlighting all the external certifications (ex. OEKO TEK, Nordic SWAN). At a global level, Freudenberg is a signatory of the renowned Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, and at a local level, we have just officialised a 2025 partnership with Clean up Australia, an association that inspires and mobilises communities to improve and conserve our environment.

What does good leadership mean to you?

The fast-changing scenario indicates that leadership styles need to adapt quickly and continuously to maintain a crucial role in this “infinite game”. As an “infinite player”, my goal is to lead the organisation to be in better shape in the future. My approach is to become a catalyst leader able to lead by example, visionoriented and people-focused. I would like to enhance the culture of open feedback and collaboration. This will be achieved with our committed and passionate team. We’re enjoying the journey as one big team and taking care of each other as we step up into our sustainable mission.

What is one thing you want people to know about the cleaning industry in 2025?

The vision of Freudenberg Home and cleaning Solution is to make our world cleaner. You can also be an active part in this journey, step aboard. ■

Up Uptoto

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Freudenberg FreudenbergHome Homeand andCleaning CleaningSolutions SolutionsPty PtyLtd Ltd Customer CustomerService: Service:Phone Phone1300 1300669 669686, 686,ororemail emailcsvic@fhp-ww.com csvic@fhp-ww.com

42 INCLEAN February / March / April 2025

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2026

Media Kit

incleanmag.com.au

Print Packages Feature package

Brand package

1 x Full page brand ad 3 x Full page advertorial 2 x Product features 1 x Solus EDM complete database 1 x Sponsored content with 1x e-newsletter and 1x social driver

​ brand sponsored content package gives a company or brand an open platform to A talk about a topic of choice and connect with our readership.

$8,000

$4,250

Print only 1 x Advertorial Full Page 1 x Brand Ad Full Page 1 x Product News 1 x Sponsored content with 1x e-newsletter and 1x social driver OR

Profile package $5,000

1 x Webinar (pre-recorded and hosted on INCLEAN website) Profiling company / industry representative. Q&A with the INCLEAN editor 1 x Sponsored content – wrap up of interview with editorial and company representative. Including 1x e-newsletter driver and 1x social driver

Digital only 1 x Sponsored content with e-newsletter and social driver 1 x MREC Inclusions in 2x e-newsletters 1x MREC on website (1x month) 2 x Solus EDM complete database

2026

Media Kit

incleanmag.com.au

Print Rates and Specs Key positions

Become an ISSA member today to unlock discounted advertising and event pricing, along with a full range of exclusive member benefits.

To find out more, please reach out to Alicia Morgan, oceania@issa.com Non-ISSA members incur a 15% surcharge on all media kit rates.

Single page

297mm x 210mm

Position Double page spread Full page A4 Half page A4 Third page A4 Quarter page A4 Product news

$6,000 $3,800 $2,500 $1,800 $1,300 $1,200

1/2 page Vertical

Double page spread 297mm x 420mm

1/2 page Horizontal

297mm x 100mm

150mm x 210mm

1/3 page Horizontal

90mm x 185mm Specifications Bleed must be a minimum of 5mm.

All marks and trims to be offset at 5mm.

Must be a minimum of 8mm from edge of page

1/3 page Vertical

270mm x 57mm

1/4 page Horizontal

135mm x 90mm

1/4 page

65mm x 185mm

2026

Media Kit

Print Rates and Specs

incleanmag.com.au Example of a premium position

Key positions

Become an ISSA member today to unlock discounted advertising and event pricing, along with a full range of exclusive member benefits.

To find out more, please reach out to Alicia Morgan, oceania@issa.com Non-ISSA members incur a 15% surcharge on all media kit rates.

Premiums Front cover package Inside front cover (DPS) Inside back cover (DPS) Inside front cover (FPC) Outside back cover

$7,750 $6,600 $6,600 $4,300 $4,500

Specifications Bleed must be a minimum of 5mm.

All marks and trims to be offset at 5mm.

Must be a minimum of 8mm from edge of page

Outside back cover

Inside front cover

2026

Digital Placements Website

Media Kit

incleanmag.com.au

Website (example only, not to scale) LEADERBOARD

Billboard web display $1,350 (per month) 970 x 250 pixels

Leaderboard mobile display $1,350 (per month)

Website - 970 x 250 pixels iPad - 728 x 90 pixels Mobile - 300 x 50 pixels

MREC $770 (per month) 300 x 250 pixels

Ground floor adhesive banner $4,050 (3 months)

SPONSORED CONTENT

970 x 90 pixels

All prices are listed in Australian dollars and exclusive of GST. Non-members of ISSA pay a 15% premium on media kit rates.

MREC

2026

Digital Placements e-newsletter and social media E-newsletter MREC $600 (per send) 300 x 250px pixels

E-newsletter leaderboard $800 (per send) 728 x 90px pixels

Social media LinkedIn image – $1,200 (per send) on INCLEAN LinkedIn – 2-week campaign period

LinkedIn video – $1,354 (per send) on INCLEAN LinkedIn – 2-week campaign period

All assets need to be submitted two weeks prior to live date.

All prices are listed in Australian dollars and exclusive of GST. Non-members of ISSA pay a 15% premium on media kit rates.

Media Kit

incleanmag.com.au e-newsletter

2026

Media Kit

incleanmag.com.au

Sponsored Content

Sponsored content builds awareness, interest, consideration, intent and evaluation.

Sponsored content is clearly labelled and highlighted for transparency with our audience. Sponsored content is embedded on the website and is broadcast via four e-newsletters for one month to our database of more than 10,500 recipients, as well as our social media. $1,500 per single content across 4-week campaign period.

(20,000 impressions guaranteed) 4x e-newsletter driver 1x social media driver 400-600 words with 3 images All paid social media campaigns will be an additional charge of $500.

Solus EDM

Electronic Direct Mail (EDM) is a sponsored promotion that provides the opportunity to distribute an exclusive email marketing message. Your digital advert is emailed direct to our highly engaged database. The advert links directly to your website or URL of your choice.

Complete database - $2,700 (per send) Australia only - $2,300 (per send) New Zealand only - $1,700 (per send)

All prices are listed in Australian dollars and exclusive of GST. Non-members of ISSA pay a 15% premium on media kit rates.

Solus EDM

Sponsored content article

2026

Pre- and post-expo marketing When exhibiting at the ISSA Cleaning & Hygiene Expo, your presence on the show floor is an invaluable opportunity to connect directly with industry professionals. However, to truly maximise your impact and reach a broader audience, it’s essential to extend your visibility beyond your stand. That’s where INCLEAN Oceania comes in.

With a comprehensive suite of media channels, including digital, print, e-newsletters and social media, INCLEAN Oceania ensures your brand message reaches thousands of cleaning and facilities professionals before, during and after the show to enhance the visibility of your products and services, driving thought leadership, lead generation, brand awareness and product education.

Contact INCLEAN at sales@incleanmag.com.au for more details.

Media Kit

incleanmag.com.au

2026

Media Kit

incleanmag.com.au

POWERED BY

Contact us INCLEAN CONTACTS

ISSA CONTACTS

Tim McDonald Editor editor@incleanmag.com.au

Iris Weinstein Director of ISSA Oceania Expo Partnerships iris@issa.com

Media Sales sales@incleanmag.com.au

Lauren Micallef Oceania Manager laurenm@issa.com

Alicia Morgan Accounts and Memberships aliciam@issa.com Alvin Wu Production Manager alvin.wu@issa.com