here’s something in the air this edition – a sense that the cleaning and hygiene industry across Oceania is entering a new phase. One marked by bold ideas, fresh talent and a deeper appreciation for the foundations that keep our sector thriving. As always, our role at INCLEAN is to champion that momentum.
This issue kicks off with a powerful reminder that compliance is not a chore – it’s a catalyst. In ‘Beyond the fine print’, we explore how embracing regulation doesn’t just keep operations safe, it builds the kind of trust that grows business and sets service providers apart in an increasingly competitive market.
But future growth depends just as much on who’s holding the mop – or the tablet. With an ageing workforce and evolving expectations, attracting and retaining new talent has never been more important. Our story on ‘Emerging leaders’ dives into the strategies shaping tomorrow’s workforce, from stronger onboarding and mentoring to a workplace culture that mirrors the values of younger professionals.
Of course, growth isn’t just about the people you bring in – it’s also about the clients you keep. ‘Customers: Happy or gone?’ asks the hard questions about silent dissatisfaction and unmet expectations. If you’ve ever wondered what your customers aren’t saying, this is your guide to staying indispensable and in demand.
On the tech front, we’re excited to showcase new advancements in antimicrobial strategies that are changing the game for facility hygiene. Whether it’s in healthcare, education or largescale commercial sites, proactive solutions are fast becoming the standard. More than just reacting to threats, it’s about preventing them before they take hold.
Finally, we preview the upcoming national RIA Conference & Trade Show, which promises to be a key event in the industry calendar – a place where innovation meets tradition and new benchmarks for restoration work are set.
As you turn these pages, I hope you feel the same optimism we do – for smarter systems, empowered teams and a sector that’s stronger than ever. Welcome to a new season of change, challenge and opportunity.
Here’s to what’s next.
Tim McDonald Editor
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WHEN DISASTER STRIKES, AGAR RESTORES.
When disaster strikes, rapid restoration is critical. Agar’s high-performance restoration range tackles the toughest fire, flood, and contamination damage removing soot, odours, stains, and hazardous residues.
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What’s on
ISSA Pulire
27-29 May 2025
International fair for the cleaning and sanitation industry.
Rho Fiera Milano Milan, Italy issapulire.com
2025 RIA Inc. Restoration and Trade Show
18-20 June 2025
Largest Restoration Event in Asia-Pacific Region
Held by the Industry for the Industry
The Star, Gold Coast
ISSA Cleaning & Hygiene Expo
29-30 October 2025
Australasia’s premier event for cleaning and facility solutions held at ICC Sydney. cleaninghygieneexpo.issa.com
ISSA Show North America
10-13 November 2025
The premier trade show exclusively for the cleaning and facility management industry returns to Las Vegas. issashow.com
ISSA puts the spotlight on rising talent with new emerging leaders program.
The cleaning industry’s freshest faces are getting their moment in the spotlight as ISSA, the Worldwide Cleaning Industry Association, unveils its 2025 Emerging Leaders Program.
Cleanstar announces strategic partnership with MotorScrubber Cleanstar announced a strategic partnership with MotorScrubber Limited. The new partnership marked a significant milestone for Cleanstar and will provide enhanced cleaning solutions to the Australian market.
How to change sales behaviours
Want to change sales behaviours for better results? Learn to enhance your sales team’s success with structured training, effective coaching and firm accountability.
Market yourself as an industry thought leader
Last chance to take the stage at the ISSA-The Worldwide Cleaning Industry Association & Hygiene Expo, happening 29–30 October
at International Convention Centre Sydney (ICC Sydney). The opportunity to showcase your expertise, connect with industry leaders and position yourself as a thought leader is closing soon.
Industry Leaders Forum Archives
Want to hear key insights on the cleaning and hygiene industry from some of Oceania's industry leaders? Visit the INCLEAN website for our Industry Leaders Forum 2025.
Celebrating excellence: Winners of Spotless Spaces Competition announced
ISSA-The Worldwide Cleaning Industry Association is proud to announce the winners of its first ever, Spotless Spaces Competition sponsored by Tork, an Essity Brand.
John Spiers Director, Cleantech
In the latest edition of INCLEAN Magazine, leaders from across the Oceania cleaning and hygiene industry share their insights and commentary on the year ahead. In this post, we hear from John Spiers, director at Cleantech.
Yoshiaki Asami appointed president of Kikkoman Biochemifa company
Kikkoman Biochemifa Company (KBC) has announced the appointment of Yoshiaki Asami as its new President, effective 1 April 2025. Asami steps into the role following the retirement of Dr Kajiyama, whose tenure marked a significant period of innovation and international growth for the company.
Currently serving as an executive corporate officer at Kikkoman Corporation and a senior executive corporate officer at Kikkoman Food Products Company, Asami brings over four decades of experience in sales and marketing. His leadership has been defined by a commitment to customer value and close collaboration, which are qualities that KBC hopes will galvanise into action its next phase of development in the global hygiene and biochemical testing markets.
Asami expresses gratitude for the foundation laid by his predecessor.
“Dr Kajiyama’s vision has propelled KBC to new heights. I’m honoured to build upon that legacy and lead our talented team into the future,” he says in a statement.
Reflecting on his career, Asami emphasises the importance of adaptability,
trust and integrity. “Our mission is to contribute to healthier and safer lives by making the invisible power of microorganisms visible and useful. That means being a solution-driven company that stays close to our customers’ challenges,” he says.
KBC, a subsidiary of the Kikkoman Group, plays a crucial role in global health and safety through the production of pharmaceutical ingredients, diagnostic enzymes and food sanitation tools. Asami notes the company’s potential to deepen its impact by combining science and technology with strong global partnerships.
Looking ahead, Asami outlines a strategy focused on customer-centric innovation and “professional all-in teamwork”. He also vows to enhance internal collaboration and review work styles in ultimately improving agility and responsiveness.
“With the world changing rapidly, KBC must continue to evolve,” Asami says. “We aim to deliver quality products and be a source of insight, support and genuine partnership.”
Asami’s leadership marks a new chapter for KBC as it positions itself for continued global relevance and scientific advancement in a fast-shifting landscape.
CCE 2025 sets a bold new standard for the global cleaning industry
From 31 March to 3 April, the China Clean Expo (CCE) 2025 turned the Shanghai New International Expo Centre into a global hub for cleaning innovation. Organised by Sinoexpo Informa Markets with support from ISSA, the worldwide cleaning industry association, this year’s show drew nearly 500 top-tier exhibitors across three halls, showcasing cuttingedge technologies and sustainable solutions.
Thousands of professional buyers attended, engaging with major players like Nilfisk, Rubbermaid, Interpump, Tennant, 3M, Gausium, Viggo and KEENON.
“CCE isn’t just a trade show, it’s a catalyst for change,” says CCE and HSOP director Helen Du. “We’re spotlighting innovation, global collaboration and redefining what’s possible in built environment care.”
As a key part of HSOP 2025 –China’s leading expo for hospitality and commercial spaces – CCE shared a platform that welcomed over 134,000 professional visits and exhibitors from 124 countries, a 26 percent jump from last year.
“There was a real buzz across the expo floor and seminar sessions,” says ISSA Oceania and Asia Pacific manager Lauren Micallef. “Enthusiasm for innovation, sustainability and healthier environments was everywhere.”
CCE 2025 also hosted more than 20 expert-led events, including the ISSA Seminar, Shanghai Urban Environmental Sanitation Summit and Cleaning Skills Competition, offering strategic insight and practical solutions.
From robotics to smart sanitation and cleaner air, the future of clean was on full display. And after this year’s landmark show, one thing is certain – the world is watching Shanghai.
ANZLF announces strategic reset, opening new dialogue for crossTasman industries
The Australia New Zealand Leadership Forum (ANZLF) has unveiled a strategic reset for 2025, reaffirming its commitment to strengthening trans-Tasman ties through a sharpened focus on climate transition, Indigenous economic development and future workforce planning. The March announcement signals a recalibration of priorities as both nations respond to shifting global pressures and domestic expectations.
Backed by ministerial support from Australian and New Zealand governments, the Forum’s new direction is expected to reshape how key sectors, including cleaning, facilities management and hygiene, align with evolving bilateral trade and regulatory frameworks.
The reset comes with the appointment of new co-chairs and a fresh emphasis on cross-sectoral collaboration. The forum will zero in on sustainable business practices and joint strategies for workforce resilience, with particular attention on industries critical to health, infrastructure and service delivery.
For the cleaning and hygiene sector, the implications are significant. As public procurement in both countries increasingly favours socially and environmentally responsible suppliers, the Forum’s priorities could accelerate harmonisation of standards, open access to green funding channels, and drive recognition of workforce training and compliance across borders.
ANZLF executive director Sally-Ann Williams noted the Forum’s refreshed
agenda is designed to “reflect shared ambitions in a rapidly evolving world”, with a renewed mandate to support innovation and remove barriers for businesses operating across the Tasman.
While high-level in scope, the strategic reset signals practical outcomes: from stronger trade frameworks and better labour mobility to joint investment in technology and sustainability. For cleaning industry leaders navigating a post-pandemic world where hygiene and environmental credentials are under the microscope, the ANZLF’s renewed focus may provide both the policy scaffolding and political will to drive meaningful change.
The next ANZLF Summit is set for late 2025 in Auckland, where sector-specific working groups are expected to present actionable proposals under the new strategic pillars.
Federal Court fines Clorox $8.25 million for misleading environmental claims
The Federal Court has fined Clorox Australia $8.25 million for making false and misleading environmental claims about its GLAD kitchen and garbage bags, following enforcement action by the Australian Competition and Consumer Commission (ACCC).
From June 2021 to July 2023, Clorox marketed its GLAD to be GREEN bags as containing “50% Ocean Plastic Recycled.” In truth, the plastic was sourced from Indonesian communities up to 50 kilometres inland, not from the ocean. The rest of the product contained non-recycled plastic, dyes and processing agents. More than 2.2 million units were sold under these claims.
The Court found the bags' packaging – featuring wave imagery and green-themed language – gave consumers the impression they were buying ocean-recovered, environmentally beneficial products. ACCC chair Gina CassGottlieb said such misleading claims erode public trust and breach Australian Consumer Law.
Clorox has been ordered to implement a compliance program, publish a corrective notice, and contribute to the ACCC’s legal costs. While the Court acknowledged that Clorox did not intend to deceive, it emphasised the broader societal harm caused by greenwashing.
The company cooperated fully, admitted to the breaches and discontinued the product line in July 2023. Clorox stated it is committed to substantiating all future environmental claims.
The ACCC reaffirmed its warning to businesses: sustainability claims must be clear, accurate and backed by evidence. “We take allegations of greenwashing extremely seriously and will continue to take enforcement action where appropriate,” Cass-Gottlieb said.
Lead-free plumbing laws signal opportunity for smarter compliance in facility management
Australia’s facility management sector is preparing for a major regulatory shift, with new lead-free plumbing requirements under the National Construction Code (NCC) coming into effect on 1 May 2026.
The updated Plumbing Code of Australia will prohibit the use of copper alloy fittings containing more than 0.25 percent lead in drinking water systems. This national move supports cleaner, safer infrastructure and will significantly impact the design, construction and maintenance of commercial and institutional facilities.
While the transition period began in 2023, the final deadline is now firmly on the horizon. For facility managers, the regulation presents a strategic opportunity to reduce long-term liability, ensure compliance and strengthen safety credentials. In sectors like healthcare,
education and aged care, where vulnerable populations rely on clean drinking water, compliance becomes a critical duty of care.
From May 2026, only products with the Lead Free WaterMark—and a valid licence number listed in the WaterMark Product Database—can legally be installed. Facility managers must verify every fixture and fitting against these standards, regardless of manufacturer claims or international certifications.
Spare parts must also meet the new lead-free requirements. Although the rules are not retroactive, any part used for maintenance must preserve the integrity of compliant systems. Manufacturers are expected to provide clear guidance, but facility teams must remain vigilant.
Early adoption offers significant advantages—future-proofing assets, meeting green building benchmarks and boosting stakeholder confidence in the safety and sustainability of their facilities.
Photography by Shttefan from Unsplash.
To shift from reactive to proactive compliance, businesses should invest in continuous training, implement robust compliance management systems and regularly audit their practices.
- Lorenzo Tadeo
Freudenberg Home and Cleaning Solutions’ marketing director Lorenzo Tadeo has seen these expectations intensify. “Rules for cleaning and hygiene have become more rigorous, because people are more aware of health risks and environmental issues,” he says. “These stricter rules have improved and raised cleaning standards, especially in healthcare settings where hygiene protocols are critical to patient safety.”
Kärcher region president Oceania Hamish Matheson highlights how this shift has sharpened over time. “For leading brand partners, this has definitely become front of mind over the past few years. Our region expects some of the highest standards in the world, and clients require supporting documentation more and more frequently,” he explains. As robotics and battery-driven equipment surge in popularity, so too do the risks and rigorous testing standards surrounding them. “This is the challenge all manufacturers now face when bringing safe innovation to the market.”
THE COST OF NON-COMPLIANCE MORE THAN JUST DOLLARS
Regulatory failures can do more than drain bank accounts –they can push clients away and make survival in a competitive industry nearly impossible. Cleaning businesses that neglect compliance expose themselves to things like legal battles, financial setbacks and a tarnished public image.
Tadeo notes that many of these pitfalls begin internally. “Cleaning businesses often struggle with inadequate training, poor documentation and failure to keep up with evolving regulations,” he explains. “To shift from reactive to proactive compliance, businesses should invest in continuous training, implement robust compliance management systems and regularly audit their practices.”
Work Health and Safety (WHS) breaches and environmental violations can lead to fines, lawsuits and even business closures. In 2023, Australian courts handed down over $16 million dollars in penalties for breaches of workplace safety and dangerous goods laws, with some companies fined more than a million
dollars. One South Australian business was hit with a hefty fine for illegally exporting hazardous chemicals, proving that even minor regulatory missteps can carry major consequences.
For example, government tenders and large corporate clients prioritise businesses with strong compliance records, so failing to meet regulatory requirements can cost cleaning companies access to high-value contracts. Even long-standing clients may reconsider partnerships if a business’s compliance track record comes into question.
LEVERAGING COMPLIANCE FOR BUSINESS GROWTH
Rather than treating compliance as a box-ticking exercise, forward-thinking cleaning businesses can use it as a launchpad for expansion and customer loyalty. Instead of viewing regulatory compliance as a legal safeguard, see it as a ticket to bigger opportunities. Many high-value contracts demand strict adherence to industry standards, meaning businesses that invest in compliance have a clear advantage. Government agencies, hospitals and multinational corporations prioritise cleaning companies with relevant certification/accreditation and strong WHS policies. These certifications act as trust signals, helping businesses secure high-profile clients and solidify their reputation as reliable service providers.
“Industry certification and third-party auditing are crucial for building trust and differentiation,” Tadeo says. “At Freudenberg, we strongly advocate for certification. One area where the industry still falls short is in customers demanding proof of quality. Often, they accept marketing claims, such as ‘removes 99.99 percent of bacteria,’ without seeking evidence. Personally, I believe in the principle, ‘we state what we can prove.’ Our certifications validate that our mops and cloths can effectively remove 99.99 percent of viruses and bacteria.”
Briggs sees this proactivity as essential: “The ability to offer a competitive edge, whether in compliance, efficiency, sustainability or other areas, is a powerful draw for businesses. Proactivity here will offer positive results.”
TURNING COMPLIANCE INTO A COMPETITIVE ADVANTAGE
To transform compliance from an obligation into an asset, businesses must embed the habit into their daily operations. Achieving industry certifications for quality management does more than fulfil regulatory requirements – it sets businesses apart, demonstrating reliability and sustainability to potential clients. Certifications prove commitment to high standards, making businesses more attractive to customers who prioritise responsible service providers.
Just as important, maintaining accurate records ensures all compliance protocols can be proven. Cleaning businesses should keep digital records of safety procedures such as training logs and environmental reports, making audits and client inspections seamless and pain-free.
Tadeo warns against making decisions purely on cost, a common pitfall in procurement. “When cost dominates procurement decisions, the risks include compromised quality, reduced effectiveness of cleaning products and potential noncompliance with safety standards,” he says. “The industry can counter this trend by becoming more and more demanding about the long-term benefits of quality products. At FHCS, we offer a wide range of products externally tested to be effective in removing both Coronavirus and bacteria.”
Matheson advises that flexibility and industry engagement are critical in this space. “Compliance is unavoidable, requiring companies to develop flexible management strategies,” he says. “Proactive engagement with regulatory bodies, industry groups and trusted brand partners for cleaning solutions will facilitate smooth transitions during regulatory shifts.”
Clean up your cover this EOFY with BizCover
With EOFY just around the corner, there’s no better time for Australia’s self-employed cleaners to give their business insurance a fresh once-over.
Whether you’re scrubbing offices in Sydney or tackling end-of-lease cleans in regional Queensland, staying protected means more than having a mop in hand – it means having the right insurance behind you, too.
That’s where BizCover steps in. Sorting your business insurance with BizCover is simple, fast and built for small businesses like yours. In just a few minutes, you can compare multiple free quotes from a great range of trusted leading insurers and get covered online or over the phone – no paperwork, no dramas.
Let’s face it, running your own cleaning business means you’re wearing a lot of hats. You’re on the tools, booking jobs, keeping clients happy and chasing invoices. The last thing you need is to spend hours comparing insurance policies. With BizCover, you don’t have to.
From the essentials to the unexpected, BizCover offers a range of insurance options that may suit your needs as a cleaner:
• Public Liability – This covers you if a third-party claims that your negligent business activities caused them injury or property damage. This includes defence costs cover. Often required by clients/job contracts to work on premises; may be required to rent commercial office and/or commercial storage space for your business.
• Portable Equipment – Also known as General Property insurance, it covers you for loss and damage to items of portable equipment associated with your business. These can include tools of trade and items of stock.
• Personal Accident & Illness – Provides a weekly income benefit following an accidental injury or illness once signed off from work by a medical practitioner for a set amount of time (limits apply). Sole traders/selfemployed cleaners without access to workers’ compensation could use this to replace lost income.
• Statutory Liability – Covers costs, fines and penalties as a result of unintentional breaches of key legislation in the operation of your business.
Just ask Tim, a commercial cleaner in Queensland, who switched and saved $300 on his Public Liability insurance* with BizCover. With policies designed for tradies, sole traders and mobile businesses, it’s little wonder BizCover is trusted by over 260,000 small businesses, including more than 6700 cleaners nationwide. And the best part? Once you’ve chosen your cover, you’re insured instantly.
Your policy documents land in your inbox the moment you’re done — so you can tick insurance off your list and get back to doing what you do best.
Don’t let insurance admin mop up your time. For on-the-go cover, go BizCover.com.au or call 1300 805 821 today!
*Savings made in October 2024. This information is provided as a guide only and may not reflect pricing for your particular business, as individual underwriting criteria will apply.
This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the PDS or policy wording.
SEMERGING LEADERS: THE NEXT GENERATION OF CLEANING PROFESSIONALS
Attracting young workers to the cleaning industry requires modern recruitment strategies, effective training and a supportive workplace culture. So how do you become what you want to attract?
Words Tim McDonald
uccessful cleaning businesses know that the bedrock of their stability is born from a strong and reliable workforce. However, a high rate of staff turnover in the Oceania and Asia Pacific sector makes it difficult to maintain consistent service quality, forcing businesses to go beyond traditional hiring practices and focus on attracting and retaining the next generation of cleaners.
But gaining the attention of young employees takes work. Companies must find ways to present cleaning as a viable and rewarding career. A shift in perception must be effected to show the sector as more than just a stepping stone to other careers but as one that offers stability, growth and professional development.
A1 Cleaning Services CEO Dr Ian Charlery, a 2024 ISSA Emerging Leaders Award class member, believes the industry is ripe with opportunity. “Young professionals are entering a golden era for the cleaning industry, with many existing business owners approaching retirement, creating significant opportunities for fresh leadership,” he says.
Konstantin Ekelman, director of sales at Brady Plus, and Rising Star award winner at the 2024 ISSA Emerging Leaders Awards, echoes this sentiment: “The cleaning industry isn’t just about keeping spaces clean – it’s about creating healthier environments, improving operational efficiency and driving product and service innovation.”
BUILDING AN EFFECTIVE RECRUITMENT PROCESS
As with any recruitment, the journey to long-term retention of emerging leaders begins with a well-structured hiring process that ensures candidates are the right fit for the company’s culture and long-term vision. “As younger workers enter the workforce, there's a generational gap that requires different approaches to leadership and guidance. Traditional management styles are not as effective as they once were, and companies need to adapt to attract, train and retain this new generation of workers,” Agar Cleaning managing director Steve Agar says. Next-generation job seekers value transparency across the board. They expect honesty and integrity from companies about the roles that will give them a purpose – not just a pay cheque. From the outset, businesses need to provide clear and accurate communication in job descriptions that outline opportunities for career progression and emphasise the skills to be gained from the role.
“For businesses looking to retain ambitious young workers, authenticity is key,” Charlery asserts. “Young professionals today have a keen sense for insincerity and far less patience for outdated workplace norms. That’s why I strongly advocate for sharing the company’s vision with every team member, regardless of how small their role may seem in the bigger picture.”
Photography by Tima Miroshnichenko from Pexels.
MODERNISING ONBOARDING AND TRAINING
Once the right candidates have been identified, a structured onboarding process is crucial for setting them up for success. Younger workers joining the workforce benefit from engaging and interactive training versus the outdated practice of plopping them in front of a desk and asking them to read copious training literature. Incorporating digital learning tools, video demonstrations and hands-on training sessions gives the process a dynamism that keeps them wide-eyed and engaged.
Ekelman says fostering a sense of purpose and showing employees how their work contributes to the company’s success also helps keep them invested and motivated. Creating an environment of mentorship builds trust with new hires, allowing them to feel more connected to their workplace and involved in the culture, while pairing new employees with experienced staff is a great way to ease any anxiety they may have and help them adapt to the new experience. It also reinforces the idea that cleaning roles offer opportunities for professional growth and skill development. “Workplace culture is everything,” Ekelman asserts. “In our organisation, we take a lot of pride in our culture. It’s built on face-to-face activity, hands-on training and genuine connection.”
UTILISING TECHNOLOGY TO IMPROVE EFFICIENCY AND ENGAGEMENT
The next generation of workers has grown up with technology and expects their workplaces to keep up with the times and embrace innovation. Adopting digital tools for scheduling, task management and performance tracking can streamline operations and enhance communication between management and staff.
Ekelman says technology plays a huge role in improving efficiency and engagement. “From advanced inventory management systems to automated ordering and digital tracking, technology has streamlined many processes and allowed us to work smarter, not harder. This not only boosts productivity but also makes the work more appealing to younger professionals who expect technology to be part of their daily work,” he says.
Charlery agrees, adding that technology is also reshaping job perceptions: “Those with technological expertise can apply their skills to modern janitorial solutions – whether through automation, AI-driven scheduling or data analytics – making this a dynamic and forward-thinking career path. These innovations aren’t just improving the way cleaning is done, they’re redefining the industry and elevating its appeal to the next generation of professionals,” he says.
PROVIDING CLEAR CAREER PROGRESSION OPPORTUNITIES
With their eye on the prize, today’s young workers seek jobs that offer opportunities for long-term advancement. There is a common misconception that the cleaning industry has limited career prospects, but businesses that offer clear pathways for progression can change this perception. "Career progression isn’t always a straight line. It's about being adaptable, proactive and intentional in seeking growth," Charlery says.
Developing a structured career development plan that includes additional training, leadership opportunities and potential promotions can show employees that cleaning is not just a job, but a career with future prospects. Ekelman has experienced this first-hand. “Starting in sales and moving into leadership as a sales director has been a natural progression, thanks to strong mentorship, training and performance-based recognition,” he shares.
ENCOURAGING ENTREPRENEURSHIP AMONG YOUNG AUSTRALIANS
For young Australians looking beyond traditional employment, the cleaning industry also offers opportunities to step into business ownership. Despite a decline in young entrepreneurs, Australian business leaders such as Daniel Mikus and James Rolph are advocating for a revival, urging young people to explore entrepreneurship as a viable and rewarding career path.
“There has never been a better time to start a business in Australia,” Mikus says . “Despite economic uncertainties, with the right approach and collective goals, starting up a business partnership can be one of the most rewarding things you can do.”
MR Roads co-founders Mikus and Rolph have built a multimillion-dollar company by leveraging trust, complementary skills and a shared vision. They believe young people in the cleaning industry can do the same by embracing mentorship, using digital tools and seeking collaborative partnerships.
“Not everyone has the ability to start a business alone. It can be difficult and gruelling, but when you tackle it with someone else, joining your resources, energy and focus, that’s when you can make magic,” Mikus adds.
With strong industry demand and a wealth of digital resources available, young Australians have an opportunity to carve out their own entrepreneurial success in cleaning. Those who take the leap and establish their own ventures could play a crucial role in shaping the industry’s future while building careers on their own terms.
The cleaning industry is entering a new era, with bold, bright leaders stepping up to redefine what’s possible in facility solutions. In a move that underscores this generational shift, ISSA has launched its 2025 ISSA Emerging LeadersOceania & Asia Pacific Awards Program – an inaugural awards initiative spotlighting exceptional young professionals across the entire cleaning industry supply chain. From residential cleaners and building service contractors to distributors, manufacturers, and associated service members, the program celebrates those who bring fresh energy, vision, and leadership potential to their roles.
Nominations are now open for individuals who are not just excelling in their field but also driving meaningful change and innovation. Honourees will be featured across ISSA’s media channels and formally recognised at the ISSA Cleaning & Hygiene Expo 2025. Open to ISSA member organisations and their employees. Under 40s only. Selfnominations and third-party nominations allowed. Submissions close 31 May. www.issa.com/oceania/emerging-leaders ■
Compliance = Confidence
Agar gives cleaning teams the systems, support and local expertise they need to meet chemical management compliance.
Cleaning isn’t just about appearances. It’s about meeting standards, reducing risk and ensuring the right product is used, stored and handled correctly every time.
For many BSCs and facility managers that means choosing a chemical manufacturer who understands what’s required on-site – one that doesn’t just sell cleaning products but supports every part of the compliance process.
That’s where Agar comes in. Australianmade and locally supported, Agar
Cleaning Systems has been developing and manufacturing commercial-grade cleaning chemicals in Australia for over 55 years.
Our products are designed for Australian conditions. From heat to humidity to heavy use across high-traffic environments, our formulas are built to perform in the real world.
Our team works closely with contractors and facilities across the country. Whether you're setting up a new site or solving a cleaning issue with existing products, we’re here to help with tailored, practical advice that saves time and avoids guesswork.
CLEAR SYSTEMS FOR SAFER CLEANING
Agar’s colour-coded cleaning system helps cleaning teams work more productively with fewer chemical errors and meet compliance requirements more easily. Each product is assigned a numbered category and paired with a colour-coded dye that reflects its intended use. The solution, labels, dispenser bottles, wall charts and training materials all follow the same format.
The system streamlines management by reducing the risk of staff errors and reinforcing safety procedures without the need for constant reminders. Each product comes with ready-to-go compliance documentation, making it easy to meet site requirements and maintain consistent standards across every job.
Every product page on our website includes downloadable Product Data Sheets and Safety Data Sheets (SDS)
Whether you're managing multiple sites or setting up a new location, Agar provides all the documentation you need to ensure your facility remains compliant. Our full list of Safety Data Sheets is always available at agar.com.au/sds, so there’s no need to chase paperwork or wait for support; everything is ready when you need it, including supporting documentation and wall charts to keep your team informed and compliant on-site.
Agar also provides a wide range of supporting materials to help meet compliance obligations and onboard staff, including wall charts with usage, dilution and first aid details, screen-printed bottles to avoid loss of labelling, on-site signage to support OH&S standards, plus dilution charts and printed guides. These resources are used every day by professional cleaners across aged care, healthcare, education, commercial buildings and government sites, all designed with clarity in mind.
GECA-CERTIFIED PRODUCTS AVAILABLE
For sites that require third-party sustainability certification, Agar offers a full range of Good Environmental Choice Australia (GECA) certified products. These include floor cleaners, disinfectants and glass cleaners (plus many more!).
GECA ensures products meet strict environmental, health and ethical criteria, which helps sites meet their own sustainability goals while maintaining strong performance and safety standards. If your client or tender calls for GECAcompliant products, Agar has you covered.
HIGHLY CONCENTRATED OPTIONS
Agar products are highly concentrated to reduce cost-in-use, packaging waste and storage requirements.
This approach proves invaluable on large sites where budgets are tight and every dollar counts. It supports efficient operations by streamlining supply needs, which is especially useful when managing multiple teams or working with external contractors across different locations. By reducing the need for constant reordering and limiting the volume of chemicals stored on-site, it also helps maintain a safer, more organised workspace – making day-to-day cleaning easier to manage and more cost-effective over time.
Concentrated formats also mean less plastic, less freight and less disruption to operations. It’s one more way we help teams stay compliant while working more efficiently.
With Agar, you're not just choosing cleaning products – you're investing in a smarter, more reliable system.
REPS WHO KNOW CLEANING
We know every site is different. That’s why Agar’s team of local reps works with BSCs and facility managers in warehouses across most capital cities.
We work closely with our customers every day to solve problems as they arise – troubleshooting cleaning challenges, answering compliance questions quickly and recommending the right product for every task.
Whether you're setting up a new site or training staff on proper procedures, we're here to support you with practical guidance, clear documentation and the confidence to get the job done right.
No need to waste time chasing suppliers or checking if a product is suitable. If you’re unsure, just ask. We’re easy to reach and ready to help.
TRUSTED BY THE INDUSTRY
Agar is a trusted name in commercial cleaning. Our products are used in thousands of sites across Australia every day.
We know what cleaners need, because we speak with them constantly. From product selection to system set-up to on-the-ground support, we’re here to help your team work with confidence.
Want to make compliance easier? Switch to a supplier that understands what’s at stake.
With Agar, you're not just choosing cleaning products – you're investing in
a smarter, more reliable system. Our range delivers consistent, high-quality results with ready-to-go compliance documentation and proven processes that make cleaning safer and faster.
You’ll have access to GECA-certified and concentrated options, all Australian made and backed by local knowledge that understands the demands of your industry. Our reps are here to support you with insight that goes beyond the label, helping you get the most out of every product.
Start with a system that makes sense. Back it with products you can trust. Visit agar.com.au to find everything you need to clean with confidence. ■
Powerdet Eco is an environmentally sensitive exterior cleaner formulated for use on hard surfaces, especially in areas near natural waterways. Its unique composition is exceptionally low in aquatic toxicity, making it suitable for cleaning surfaces where environmental considerations are paramount.
Key Benefits
• Certified by GECA
• Safe to use near waterways
• Sodium-free to prevent soil salinity
• No perfume, phosphates, or harmful chemicals
agar.com.au/powerdet-eco
SILENT CUSTOMER: HAPPY OR GONE?
In cleaning, quality alone won’t save your contracts – meeting expectations will. Here’s your playbook to deliver what matters and win more loyal customers.
Words
Brad Horan
In the cleaning business, silence is risky. Too many cleaning companies assume that ‘no news is good news’; if the client isn’t complaining, everything must be fine. But that’s how contracts get lost quietly.
It’s not missed spots that kill contracts – it’s missed expectations. Often, the real gap isn’t in the cleaning, it’s in the communication. Clients want more than clean floors – they want confidence that you’re on top of it, delivering what they value, without needing to chase you.
This playbook walks you through how to maintain quality, meet expectations and keep every contract solid using a framework built specifically for cleaning businesses like yours.
BALANCING WHAT MATTERS TO CLIENTS – AND YOU
Delivering value in cleaning is about balancing four key factors that protect both your client relationships and your profitability:
• Cost: For your client, this means fair, transparent pricing. For you, it’s about efficiency. Can you deliver consistently at that price while maintaining profit?
• Quality: Meet or slightly exceed the agreed standard – not by throwing in extras, but by executing the agreed scope flawlessly, so the client truly feels the value.
• Speed: Are you reliably delivering on time and as promised, without cutting corners?
• Service: Communication, professionalism and reliability.
Clients want to know what’s happening, when and why, without chasing you down.
MANAGING COSTS AND QUALITY AMID SHIFTING EXPECTATIONS
The fastest way to lose control of quality is undervaluing your service. If the price is too low, you'll eventually be forced to cut corners. That’s why smart operators ditch flat pricing and use tiered value-based service models that protect profit and make it easy to realign when expectations change.
Consider reframing your offer like this:
• The ‘Basics and Bins’ – A reliable, compliant, core service, perfect for maintenance-level clients.
• The ‘Spit and Polish’ – Adds those extra touches: more frequent checks, higher attention to detail and basic reporting.
• The ‘White Glove Treatment’ – Full priority service, detailed reporting, risk mitigation, with all the bells and whistles.
The beauty? If expectations creep, you have language ready: "You’re asking for Spit and Polish level service. Shall we adjust the agreement?" This strategy keeps your quality intact, manages expectations clearly and protects profit without having awkward conversations.
SERVICE EXCELLENCE: COMMUNICATION IS THE REAL QUALITY INDICATOR
Service is the client’s real measure of quality. Even the best cleaning job gets dropped if the client feels ignored or unloved.
If a CEO tells his COO, “Those new cleaners must be good. I haven’t noticed anything wrong,” that’s a win – but without followup or check-ins from the cleaning company, most clients simply won’t take notice. That’s where many businesses lose contracts they could have kept.
The fix:
• Pre-job briefings to set expectations.
• Mid-contract ‘How’s it going?’ check-ins to head off trouble.
• Simple gestures – updates, reports, even a thank-you note –to remind the client they made the right choice.
Clients don’t just pay for clean. They pay for peace of mind. It’s your job to make sure they feel it.
BUILT-IN PROBLEM SOLVING: HOW THE SYSTEM MAINTAINS QUALITY AND COMMUNICATION
Here’s where the system really earns its keep: Short, daily stand-up meetings with your team – quick, focused and consistent.
The team reviews the cost, quality, speed and service metrics. This includes what’s working, what’s not and where customer frustrations might be building.
The result?
• Early warning signs. You catch issues before the client does.
• A steady stream of ideas and innovations. Your frontline team improving how things get done.
• Built-in reasons to communicate with the client, share wins and proactively address potential issues before problems arise.
This rhythm creates a culture of ownership, continual improvement and proactive communication – the exact ingredients that protect your quality and your contracts.
FINAL WORD: THE SYSTEM IS WHAT PROTECTS YOUR QUALITY AND YOUR CONTRACTS
In this industry, good cleaning alone doesn’t win the race. Contracts get renewed and customers stay loyal because you manage expectations, maintain quality and communicate like a pro.
That’s what this framework delivers:
• A clear way to balance cost, quality, speed and service.
• Tools to keep your team engaged and solving problems before they become issues.
• Pricing models that protect your profit while giving clients the choice and control they want.
And when you run it well? Your clients won’t just stay. They’ll wonder how they ever managed without you. ■
Photography by Olha Ruskykh from Pexels.
MEET YOUR NEW COWORKER
ROBOTIC FLOOR SCRUBBER
Revolutionise your cleaning
Discover the future of cleaning with robotics
X4 ROVR | T380AMR | T7AMR | T16AMR
Innovation meets intelligence – Meet Tennant’s most nimble robot yet
The future of cleaning has arrived, and it’s smarter, faster and more efficient than ever. Tennant Australia proudly introduces the X4 ROVR Robotic Scrubber, a breakthrough in autonomous floor care technology designed to redefine how businesses approach cleanliness and efficiency.
As the cleaning industry undergoes a seismic shift driven by automation and artificial intelligence, businesses are embracing smarter solutions to enhance consistency, efficiency and costeffectiveness in facility maintenance.
With the growing demand for highperformance, data-driven cleaning solutions across commercial facilities from retail and healthcare to large-scale commercial buildings, the X4 ROVR is the next-generation answer to labour shortages, rising operational costs and the need for reliable, high-quality cleaning.
Built on Tennant’s decades of floor care expertise, the X4 ROVR integrates advanced automation, precision navigation
and superior cleaning power into one nimble solution.
NEXT-GENERATION ROBOTIC FLOOR CLEANING IS HERE
The X4 ROVR’s game-changing small size, agility and adaptability will advance floor cleaning and directly impact businesses. It is easy to use, versatile and efficient, making it ideal for tough environments such as retail, education, healthcare and BSC applications, where cleaning teams are being tapped to do more with less.
Purpose-built with productivity in mind, the X4 ROVR autonomous floor scrubber features a dual disk scrub path, a high-performance vacuum system and technology that adapts seamlessly to various hard floor environments.
Equipped with a 38-litre solution tank, the X4 ROVR delivers a cleaning productivity rate of up to 1860 square metres on a single full tank. It is also supported by a lithiumion battery that powers up to two and a half hours of continuous cleaning when fully charged.
Tennant Australia head of sales Lisa Atherton expresses her excitement for the launch.
“We are thrilled to introduce the X4 ROVR to our region, marking a significant step forward in autonomous cleaning technology,” Atherton says. “Across industries, we’ve seen an accelerated shift toward robotics and AI, and this nextgeneration model delivers the intelligent, high-performance solution businesses need to meet evolving cleaning demands.”
At the core of the X4 ROVR is nextgeneration BrainOS® Clean Suite, an advanced AI-powered platform that integrates Tennant-exclusive sensors, controllers and a completely new software ecosystem.
In addition to an improved AI interface, users of the X4 ROVR robotic scrubber can stay connected to their autonomous cleaning operations by using BrainOS® operations management tools, including a mobile app, email reports and monitoring portal. This suite of tools empowers a digital approach to monitoring, reporting and enhancing cleaning performance with transparent proof-of-work insights for operations.
THE FUTURE OF AUTONOMOUS CLEANING
With over 6500 robotic floor cleaning machines already in operation, Tennant continues to drive the industry’s shift toward automation, meeting the growing demand for intelligent cleaning solutions. However, the journey doesn’t stop here. The launch of the X4 ROVR represents the next step in advancing robotic cleaning technology, helping even more facilities unlock the full potential of automation in their cleaning operations.
The X4 ROVR is available from 1 May 2025. Visit tennantco.com.au to learn more. ■
ISSA and GBACG (Global Biorisk Advisory Council) senior director Gavin Macgregor-Skinner highlights the role of beneficial bacteria in cleaning: “Our ISSA Manufacturer and Distributor members are really on the cutting edge of innovation and science technology by making available cleaning products that contain live, beneficial bacteria that, when applied to surfaces, break down organic matter and dirt, similar to how probiotics in food benefit our gut health.”
PRACTICAL APPLICATIONS FOR PROFESSIONALS
For facility professionals eager to harness the power of antimicrobial technology, a strategic approach is key. Custodial teams should focus on high-touch surfaces – desks, railings and shared devices – where constant exposure to contaminants makes added protection essential between routine cleanings. Facility managers can take a broader view, weaving antimicrobial solutions into procurement decisions by opting for treated flooring, wall coatings and HVAC components. These smart investments boost long-term cleanliness without piling extra demands onto daily operations.
Macgregor-Skinner says it’s not about the cleaning products on their own. He also emphasises the importance of holistic cleaning strategies. "ISSA members are implementing new approaches, such as the probiotic cleaning system, based on
ecologically sustainable cleaning products containing spores of Bacillus probiotic bacteria.”
IMPLEMENTING ANTIMICROBIAL SOLUTIONS SAFELY
Despite their advantages, antimicrobial solutions should be used responsibly alongside traditional cleaning practices. Facility professionals should evaluate efficacy by seeking products with third-party certifications that verify antimicrobial claims and assess their safety for long-term use. Familiarising yourself with regulatory guidelines that govern antimicrobial applications in public and commercial spaces is also crucial.
THE FUTURE OF ANTIMICROBIAL TECHNOLOGIES
Innovations in antimicrobial solutions continue to expand their applications. Self-cleaning surfaces and advanced coatings present new opportunities for facility managers to enhance hygiene standards and operational efficiency. By staying informed about emerging technologies, professionals can integrate cutting-edge antimicrobial strategies tailored to their facility’s needs.
By leveraging antimicrobial technologies and staying ahead of industry advancements, professionals can create safer, more efficient and more sustainable environments for all occupants. ■
The dawn of a new era in restoration
The restoration industry’s top minds gather on the Gold Coast in June for a landmark event shaping the sector’s future.
The Restoration Industry Association (RIA) is set to usher in a transformative era at the 2025 National Conference & Trade Show. Taking place at The Star, Gold Coast, from 17-20 June, this premier event promises to be a milestone for the restoration industry, bringing together leaders, innovators and changemakers.
This year’s conference offers more than just a hub of innovation, collaboration and education – it marks a defining moment for professionalism in restoration. With over 400 attendees expected, the industry will witness the introduction of the new Code of Practice, an initiative designed
to elevate standards and strengthen the integrity of restoration work.
ELEVATING INDUSTRY STANDARDS
The RIA Conference has long been recognised for its ability to bring together restoration professionals, building experts, indoor air quality specialists, insurance representatives and industry suppliers. With a dynamic line-up of keynote speakers, hands-on workshops and networking sessions, the event fosters critical discussions that drive industry growth.
Headlining the speaker roster is three-time surfing world champion
Mick Fanning, whose connection to the restoration industry became deeply personal in 2022 during the devastating Lismore floods in northern New South Wales.
Having witnessed the destruction firsthand, Fanning took immediate action, joining a group of individuals who navigated rising floodwaters on jet skis, rescuing stranded victims and delivering food and essential supplies. Recognising the immense recovery effort required, he leveraged his platform to raise awareness and secure millions in aid for families and businesses fighting to rebuild. His ongoing commitment includes annual fundraising events, such as his golf day, which has raised over $1.8 million since its inception.
The second keynoter is Zeher Khalil. A former builder turned building inspector, Khalil’s ‘gotcha-style’ videos have seen him amass millions of views across his social channels. Dubbed the ‘The TikTok Inspector’ by his fanbase of nearly half a million followers, Khalil will share an inspector's perspective on the flabbergasting building practices that cause defects, damage and depression for modern Australian homeowners.
Beyond the compelling keynote speeches and breakouts, other conference highlights include the Australasian Timber Flooring Association (ATFA) pre-conference workshop, the Women in Restoration Breakfast and the RIA Gala Dinner, all celebrating the spirit of collaboration and community within the industry.
THE INTRODUCTION OF THE CODE OF PRACTICE
One of the most anticipated moments of the 2025 conference is the introduction of the new RIA Code of Practice – a landmark initiative set to reshape the industry's approach to consistency, quality and compliance.
This groundbreaking framework addresses key aspects of ethical conduct, technical standards and environmental sustainability, reinforcing the industry’s commitment to excellence and accountability.
As insurers and clients demand higher standards, the Code of Practice provides clear guidelines and best practices, empowering restoration professionals to meet expectations effectively and safeguard their businesses for the future.
EMBRACING INDUSTRY EVOLUTION
The restoration industry is evolving rapidly, driven by technological advancements, environmental considerations and shifting client demands. The RIA Conference serves as an essential forum for professionals to stay ahead of these changes, offering invaluable insights, innovative solutions and networking opportunities.
A standout feature is the trade show, which gives delegates access to the latest equipment, services and technology from industry vendors. This interactive experience allows professionals to explore cutting-edge solutions that can streamline operations and enhance service delivery.
SOLIDARITY THROUGH UNITY
The theme for the 2025 conference, Solidarity Through Unity, underscores the collective strength of the restoration community.
This event is more than a gathering – it’s a catalyst for industry-wide collaboration, providing a unique space where stakeholders can connect, share knowledge and explore ways to work together more effectively.
Behind the scenes, a dedicated team of industry professionals has worked tirelessly to drive change through the Association’s initiatives. Their volunteer efforts in shaping standards, advocating for industry progression and championing a better future deserve commendation. Without their commitment, the upward trajectory that restoration now finds itself on would not have been possible.
A LEGACY IN THE MAKING
The RIA Conference & Trade Show 2025 is more than an event – it’s a movement toward excellence and innovation in restoration.
With the unveiling of the new Code of Practice, the event marks a turning point in industry regulation and best practices, reinforcing the values of integrity, professionalism and continuous improvement.
As the largest restoration gathering in the Asia-Pacific, the RIA Conference is a must-attend for those eager to make a lasting impact in the field. Whether you're a seasoned expert or new to the profession, this conference offers the tools, knowledge and connections to thrive in a rapidly evolving industry. ■
REIMAGINING SALES AND MARKETING IN THE CLEANING INDUSTRY
A smarter way forward with a virtual assistant at your side.
Words Jeff Cross
Technology is changing the way cleaning companies operate – and fast. For those responsible for sales and marketing, keeping up with that change means more than staying informed. It means rethinking how you plan, communicate and grow.
Online Marketing Muscle business coach Dean Mercado is one of the voices encouraging companies to get proactive. In a recent presentation, he shared a simple framework that helps business owners and managers take advantage of modern tools and techniques, without getting overwhelmed in the process.
The framework, built around the acronym TCC AAL, stands for Thinking, Creating, Communicating, Analysing, Automating and Learning. Mercado affectionately refers to it as “tickle”, a quirky way to help teams remember the key categories where technology can play a role in making business better.
Let’s take a closer look at how each part of this model applies to sales and marketing in the cleaning world – and what it might mean for your team.
1. SMARTER THINKING AND PLANNING
Running a cleaning business means wearing a lot of hats, and strategic planning often gets pushed aside in favour of daily operations. Mercado argues that ‘thinking time’ is essential and can be significantly improved with digital tools. These tools can help you reflect on past results, brainstorm new service packages
or test out messaging strategies before you commit. The idea isn’t to replace human insight but to speed up the process of getting to good ideas.
Whether you're preparing for a new quarter or evaluating why a campaign underperformed, the ability to ‘think with support’ can lead to more confident decisions.
2. FASTER, STRONGER CONTENT CREATION
In a marketing landscape that values speed and visibility, being able to produce great content quickly is a huge advantage. From social media captions to customer-facing emails, cleaning companies are now expected to show up consistently – and with polish. That’s where these tools shine. They can help outline blog posts, fine-tune web copy and even suggest fresh ways to explain complex services.
According to Mercado, using the right tools to generate rough drafts or visual concepts can cut down production time dramatically. What used to take a week might now take a day. That efficiency can mean more time spent refining your message or following up with leads.
3. CLEARER, MORE PERSONALISED COMMUNICATION
Customer communication can make or break a relationship. Whether it’s responding to a service inquiry, translating a
Running a cleaning business means wearing a lot of hats, and strategic planning often gets pushed aside in favour of daily operations.
message for a multilingual team or crafting a thoughtful reply to a review, clarity and tone matter.
These days, companies have access to simple tools that can help them write clearly, catch potential misunderstandings and tailor messages to specific audiences. Think of it as having a communication coach in your pocket. This is especially helpful for owners who are juggling multiple priorities or for teams that want to present a more consistent brand voice across platforms.
4. LOOKING DEEPER INTO YOUR NUMBERS
Most cleaning businesses have data they’re not fully using –service reports, customer feedback and seasonal booking trends. But raw data doesn’t help unless you can see the patterns in it. Mercado recommends running reports through tools that can highlight what's working, what needs improvement and where opportunities lie. Want to know which services are your most profitable? Or which neighbourhoods show repeat bookings? It’s easier to get those answers when you let technology help spot the trends. This type of review turns guesswork into strategy.
5. AUTOMATING WHAT DRAINS YOUR TIME
For many small and mid-sized cleaning companies, growth creates a new set of challenges – especially when it comes to managing time. Following up with leads, booking appointments, sending invoices or publishing weekly posts can eat up hours.
That’s where automation tools come into play. By building smart systems behind the scenes, companies can streamline repetitive tasks without sacrificing the human touch. Mercado points out that automation has allowed his own business to operate like a much larger team – without adding to payroll.
Whether it’s an email sequence that checks in after a service, a chatbot that answers basic questions or a scheduling system that eliminates back-and-forth, automation helps keep things running smoothly while freeing up valuable hours.
6. STAYING CURIOUS AND OPEN TO NEW IDEAS
Perhaps the most important part of Mercado’s model is the ‘L’ for Learning. The pace of change in marketing and technology can feel overwhelming – but it doesn’t have to be.
He encourages business owners to stay curious, not to master everything, but to start with one question at a time. For example: “How can I respond to customer enquiries faster?” or “What’s the best way to showcase our disinfecting services to new clients?”
From there, use the tools available to learn, whether it’s through a summary, a short video or a quick tutorial.
Over time, that learning adds up. Companies that stay flexible and open to change are the ones that will lead their markets, not follow them.
CASE STUDIES: REAL-WORLD INNOVATION
Plenty of companies are already putting these ideas to work.
• Adobe has launched virtual assistants inside its marketing software that can automatically sort leads, personalise messaging and adjust campaign settings on the fly.
• Auxia, a digital marketing startup, uses data to personalise every customer interaction, ensuring messages land with the right tone and timing.
• Must Have Ideas, a direct-to-consumer business, introduced a 24/7 interactive TV shopping experience that runs almost entirely through automation and content generation tools, dramatically lowering overheads while boosting customer satisfaction.
These aren’t science fiction stories. They’re smart, real-world adaptations of tools that any business – cleaning included – can start using today.
GETTING STARTED: A PRACTICAL APPROACH
If you’re wondering where to begin, Mercado offers a simple suggestion: Start with the one thing that’s eating up too much of your time. Is it writing emails? Keeping up with quotes? Planning next month’s marketing?
Pick one issue and find a tool or process that helps you solve it. Then, build from there. As you save time, you’ll create space to tackle the next challenge. Before long, you'll find you've made significant improvements without ever feeling overwhelmed.
LEAD THE WAY FORWARD
The future of sales and marketing in the cleaning industry is already taking shape. The question is: Will you lead or fall behind?
Now is the time to rethink how you communicate, create and grow. Whether you're managing a crew of five or a national operation, success comes from staying sharp and staying open. Identify your biggest challenge, take one step toward solving it, and let that success fuel your next move.
FINAL WORD
Sales and marketing have always been about connection –reaching the right people, with the right message, at the right time. What’s changing is how we get there. Tools and strategies are evolving and the businesses that adapt will be the ones people remember.
So don’t just keep up – stand out. Rethink your systems, revisit your goals and use what’s available to do more with less. The road ahead is full of opportunity.
All you have to do is take the first step. ■
WTHE CLEAN FREEZE: DRY ICE AS A SUSTAINABLE FORCE
From vintage cars to fire restorations, Michael Petrovich’s dry-ice cleaning venture ICEBLASTER is shaking up sustainable cleaning.
Words Helena Morgan
hen ICEBLASTER founder Michael Petrovich travelled to rural Victoria to clean flood-damaged properties, he was bewildered by how a flat, expansive and almost peaceful landscape could bear witness to such devastating floods.
“I was approaching this farm and couldn't see a tree for a mile,” he tells INCLEAN. “It was just a plain flat ground and in the middle of nowhere there's a house – I was just mind blown that this area was once flooded. We cannot comprehend what these people have gone through.”
This experience of travelling to rural and isolated areas to conduct a sustainable and speciality cleaning service further ignited Petrovich’s admiration for the ongoing obstacles the farming community endures as part of an arduous and isolated life.
“I don't think people generally appreciate how tough farmers have it and how hard they work,” says Petrovich.
Such an unintended revelation and sense of fulfilment is a perk of Petrovich’s job that he is constantly grateful for. ICEBLASTER’s genesis is owed to Petrovich serendipitously stumbling across
dry-ice blasting as a non-abrasive and relatively chemical-free cleaning solution when he was researching treatments for vintage cars.
A SERENDIPITOUS CLEANING SOLUTION DISCOVERY
A love for vintage cars can be the gateway into many things, but for Petrovich, it sparked a fascination with an area of cleaning he estimates fewer than 10 companies specialise in across Australia. Upon purchasing a 1963 Mercedes Benz just before the COVID-19 lockdowns, he began researching treatment plans for vintage cars.
“I was doing some investigations into how to treat certain parts of the car, undercarriages and the interior and engine,” he says. “While researching, I came across dry-ice blasting as a method of cleaning.” There was seemingly only one company in the US that held a patent to conduct dry-ice blasting in the method ICEBLASTER now practises.
Petrovich was attracted to the non-toxic, heat-free and dry element of dry ice as a cleaning method, which he denotes as a
Photography
ICEBLASTER.
A THREE-STAGE PROCESS OF NON-TOXIC CLEANING
You revert the equipment and the surface back to its original state in minutes with dry-ice blasting.
dream cleaning treatment for cars. “Whenever you work with cars or any metal surfaces, water tends to accumulate in the cavities and eventually that will rust, so having something that is absent of water was really interesting to me,” he says. Dry-ice blasting does not create any additional waste.
Dry-ice cleaning has none of the limitations of sandblasting, another common automotive cleaning method. “When you do things by sandblasting, even though it's quicker and in many ways perhaps more effective, it actually creates a lot of mess,” says Petrovich.
Sandblasting also requires a hefty amount of heat, which risks metal warping. “The operator can quite easily warp up the skin of a door and, once you warp that, it's not going back. You basically have to remove it and replace it,” he says.
Alternatively, dry ice has a stable temperature of -79 degrees Celsius, meaning the metal will never warp and every surface of the car can be thoroughly cleaned, from the undercarriage to individual engine components.
A CHANCE JOB IN MELBOURNE LEADS TO A BUSINESS
Petrovich realised he wanted to transform his appreciation for dry-ice blasting into a business.
He purchased equipment from a distributor in Queensland, who coincidentally had an upcoming job in Melbourne cleaning food packaging machinery. The distributor asked Petrovich if he would be willing to do the local job to save on travel expenses and just like that, ICEBLASTER had its first gig. He recalls the client being “blown away” by the results.
“You revert the equipment and the surface back to its original state in minutes with dry-ice blasting,” he says.
Petrovich describes dry-ice blasting as the “perfect fit” for food packaging machinery due to its efficacy. He explains how efficiency plummets when businesses enlist engineers to clean machines instead of considering an option such as dry-ice blasting. “Engineers are highly skilled and you could utilise them for much better purposes,” he says.
ICEBLASTER’s dry-ice blasting removes grease, mould, oil, contaminants and coatings from surfaces in commercial kitchens, residential properties, food packaging factories and dairy production lines, in addition to structures such as diecasting machines and electrical components. It can also lift boat barnacles and graffiti.
Petrovich explains how the three-stage ice blasting process removes the damaged area while retaining the original design and reducing the likelihood of further contamination.
“If you remove grease or grime off the surface, that's all you're going to end up with,” says Petrovich. “The dry ice pellets are very small – three millimetres– and they will convert to gas upon impact.”
The clean and dry aspects of the three-stage process rely on gas evaporating. “One stage is basically kinetic energy, the other is thermal shock and finally sublimation,” he says. “Mini explosions occur underneath the surface, turn into gas and evaporate and all you end up with is whatever you've taken off on the ground.”
PROUD TO OFFER RURAL AND REGIONAL SERVICES
Despite initially discovering the usefulness of ice blasting for automotive cleaning, Petrovich was eager for his company to avoid the moniker of a “car detailer” and instead specialise in the aforementioned sectors of automotive services, hospitality services and fire and flood damage restoration.
Petrovich fell into the latter sector after one of the biggest building companies approached him to assist in flood and fire damage cleaning in regional and rural areas, which encouraged him to offer a mobile service to increase range and accessibility.
He often spends three to four days in rural areas attending to fire and flood damage in the hope of offering peace of mind to people whose properties have been devastated by natural disasters. “I clean timber frames and also hardwood flooring if needed,” says Petrovich. “You can salvage a lot by doing this.”
WASTE COMES IN MANY FORMS
Having founded ICEBLASTER just before the COVID-19 lockdowns, Petrovich is excited by the company’s trajectory, yet admits that it is an ongoing learning experience.
“It's a business that is still relatively young, so there are fluctuations in that respect, but persistence is key,” he says. “You have to be consistent in service delivery levels and standards and be able to persevere when things get tough.”
He was also inspired to incorporate processes of the business management model Six Sigma into ICEBLASTER’s operation. A core tenet of Six Sigma is essentially slashing any step that does not contribute to the intended end result.
Petrovich says Six Sigma resonates with ICEBLASTER’s desire for factories and facilities to be able to clean their equipment while remaining in operation.
“Imagine if you had to switch the production off just to wait for something to cool down in order for you to clean it,” he says. “This is where Six Sigma comes in and this is where ICEBLASTER comes in – I will clean your production line while you are running it.”
Rubbermaid HYGEN™
Rubbermaid's HYGEN™ Microfibre mop pads and cloths now feature RFID technology, enhancing inventory management and loss prevention. RFID (Radio-Frequency Identification) integrates tiny chips into each product, allowing real-time tracking, accurate inventory counts and improved product life cycle monitoring. This technology streamlines laundry operations by reducing human error, preventing mix-ups and increasing accountability. Facilities can easily track items, ensuring efficient cleaning and quick identification of lost or misplaced products. The RFID upgrade doesn’t impact cleaning performance but boosts efficiency, reducing the time spent on manual checks and improving overall supply management. RFID-enabled HYGEN™ products will be available soon.
Rubbermaid Commercial rubbermaidcommercial.com.au
POWERDET ECO
Powerdet Eco is an environmentally sensitive exterior cleaner formulated for use on hard surfaces, especially in areas near natural waterways. Its unique composition is exceptionally low in aquatic toxicity, making it suitable for cleaning surfaces where environmental considerations are paramount.
Key Benefits
` Certified by GECA
` Safe to use near waterways
` Sodium-free to prevent soil salinity
` No perfume, phosphates, or harmful chemicals
Agar Cleaning Systems
1800 301 302
sales@agar.com.au
agar.com.au
DRYFT – World first S-Motion Scrubber Dryer coming soon!
Exclusive to Cleanstar, the world’s first S-Motion Scrubber Dryer, DRYFT, will soon be hitting the Australian market. A breakthrough in floor cleaning technology with its patented ultra low profile head shape and groundbreaking scrubbing technology, DRYFT delivers 100 percent floor cleaning coverage in half the time and is ideal for hardto-reach areas and corner cleaning.
Cleanstar (03) 9460 5655
sales@cleanstar.com.au
Cleanstar and the MotorScrubber floor cleaning range
Cleanstar is excited to announce a new strategic partnership as the exclusive distributor of the MotorScrubber floor cleaning range in Australia. With well-known models such as the popular M3, Cleanstar’s wider range of floor scrubbing machines and deep cleaning equipment, including the SHOCK, JET3, STORM, FORCE and PROWASH, are designed for professional use, achieving outstanding results in any environment.
Cleanstar (03) 9460 5655
sales@cleanstar.com.au cleanstar.com.au
Dermalux® Essentials
Primrose hand soap
Dermalux® Essentials Primrose hand soap is a very mild cleanser that can be used regularly to actively remove soiling. The ultra-mild formulation is pH balanced with a delicate primrose fragrance, leaving the hands smelling fresh and feeling soft and supple. The added moisturiser in Dermalux® Essentials Primrose hand soap prevent the hands from drying out by replenishing the natural oil balance in the skin after each use.
Whiteley
1800 833 566
whiteley@whiteley.com.au whiteley.com.au
Protect
Protect Penetrating Sealer maintains the natural appearance of the surface while offering reliable protection for both indoor and outdoor applications. It covers up to 20 square metres per litre, depending on the material being treated and the method of application.
Easy to apply and requiring minimal labour, Protect contains no dangerous or toxic solvents. It helps preserve the natural look of the surface, is non-yellowing, and offers UV resistance. Its hydrophobic coating repels both oil and water-based stains, helping to increase surface run-off and drainage.
Whiteley
1800 833 566
whiteley@whiteley.com.au whiteley.com.au
Mr Bean
Mr Bean is a commercial grade disinfectant, air freshener and multipurpose cleaner designed for use in commercial facilities. PH neutral and solvent free, Mr Bean kills 99.99 99.99 percent of bacteria. With a long-lasting tutti fruitti fragrance, this multipurpose cleaner is safe for use on most surfaces where soil build-up is a problem, including floors, walls, benchtops and doors.
Whiteley
1800 833 566
whiteley@whiteley.com.au whiteley.com.au
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The Affordable WB Scrubber – T260
The T260 Walk-Behind Scrubber is built for simplicity and performance. With a single start-stop button, operators can get to work quickly no matter their experience level. Its 500 mm scrub head delivers outstanding productivity, while the 3-hour runtime, compact design, and low total cost make it a smart choice for any facility.
Tennant Australia
(02) 9839 9700
tennantco.com.au
RapidClean toilet paper and dispensers: hygiene made easy
RapidClean toilet paper and dispenser solutions are effective in both high-traffic venues and premium washrooms. The RapidClean Paper Range includes 2-ply, 400 and 700 sheet rolls, as well as 2-ply 300m jumbo rolls – perfect for offices, hospitality venues and commercial spaces seeking quality and comfort.
Pair with RapidClean Dispensers, available in single and twin configurations, which feature easy use, sleek design and reduced pilferage, offering a durable and low-maintenance solution for any washroom.
