Putting it All Together The order can be rearranged as you see fit. Filling out the Speech Structure System Worksheet should be easy, since you can look at all the data you have already gathered to find your answers.
Kelly Swanson’s Content Template for Creating Presentations Who Am I? Not what you’ve done or accomplished, but who you are. What makes you real, likable, a person others feel they know and can relate to? People do business with people they like, trust, believe, and feel like they know. You are a sales person—connect first so you become a person, not a talking head. Don’t brag. We don’t care. It doesn’t matter what you choose to tell us: where you’re from, weird hobbies, which kid you were when you were growing up, shows you’re addicted to. Pick things you might have in common with your audience. ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________
What Do We Have in Common? Standing on that stage, you are a mystery to your audience—untouchable—on a pedestal. Get down from “up there” and “get beside” them. Find common ground. Show them you can relate to their problems or goals. If you have nothing in common, tell them about someone you know/loved/were related to who shared their walk of life.
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