Kelly Swanson
11
Putting it All Together Craft Your Connection Story
C
ongratulations. The heavy lifting is done. The most important stage of story crafting is gathering intel to write your story. Put it together to create your
Connection Story (cs). Structure Your Details Now that you have gathered your details, recap what you have.
w + y = pp w
What it is/what it does
y
Why it matters to the world
bp = Buyer’s Pain/Desire As It Relates to Your Product
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