Kelly Swanson
( introduction ) You have a story to tell. You may not yet understand its power or its magic. You may not know how to craft it, or tell it, or apply it, but you are here. And I am so glad you are. Our paths were destined to cross. I hope I leave you a little better off than I found you. While I have been talking about the power of story for decades, the rest of the business world is finally catching on to the fact that storytelling is the magic sauce that helps you connect and engage in business. Understanding how to write and tell stories is one of the most important and coolest skills you can possess in today’s business environment. While a lot of people are talking about how much story matters, not many people actually teach us how to do it! I’ve even seen speakers talk about storytelling and not tell a single story in the process. Baffling. I have spent my life and career playing with stories, and I’ve had the delicious honor of finding that people are willing to listen to me tell them. For years people have come to me for help with their stories. I help make their stories better and give them tips. But something’s been missing—something that will help them create stories on their own without my assistance.
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