THE MARKETING CORNER
Digital Marketing Trends 2022: Everything There is to Know Barbara Pennati eos Mktg&Communication Srl
info@eosmarketing.it
The latest reports speak of an increasingly digitalized world, which is moving at great speed towards more immersive experiences, new formats and new technologies. From recommerce and NFTs to cryptocurrencies, here are 7 digital marketing trends to keep an eye on in 2022.
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More and more people are using the Internet, translation tools and voice assistants
marketing strategy that can be defined as such that does not take into
The latest figures tell us that 62.5% of the world population uses the
consideration the needs, expectations and behaviours of its audience.
Internet. This means that the gap between those who have access
Therefore, it goes without saying that knowing how people use the
to the internet and those who do not have it is getting smaller and
internet and social media, what content they enjoy, what they prefer
smaller.
when it comes to the digital world and what are the latest trends in the
The user base is therefore expanding and is destined to increase
sector is essential for planning a truly effective communication strategy.
to include a large part of the world population: to date, only about
Just a few days ago, We Are Social and Hootsuite published the Digital
3 billion people remain without internet, a sign that digitization is
2022 Global Overview Report, which every year brings us over 200
almost everywhere.
pages of data and statistics on the digital world and which is invaluable
But how do people use the Internet? 61% of users use the internet to
for us to understand in which direction the digital is heading.
find information; 55.3% to stay in touch with friends and family and
In this article we will summarize the main digital marketing trends and
53.1% to stay updated on news and events.
how brands can exploit them in their 2022 marketing strategy.
Therefore, intercepting our target’s queries and providing an answer
nyone who approaches marketing for the first time is told that the first thing to do is to know your audience. In fact, there is no
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