THE MARKETING CORNER
Social Media Advertising: 4 Trends to Keep an Eye on in 2022 Ilaria Paolomelo eos Mktg&Communication Srl
info@eosmarketing.it
Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms.
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021 was a year full of new challenges and opportunities for digital
2022 the global ad spend will exceed 173 million dollars and it will grow
marketing. To ensure the right visibility and relevance, brands
year-on-year by about 9,77%2.
have further increased the budget allocated to digital advertising.
The decline in organic reach and engagement that will affect 2022 (as
Global spending on digital ad in 2021 is estimated to have grown by
explained in the article dedicated to the 2022 Digital Marketing Trends3)
around 20% . Furthermore, an exponential growth is expected not only
will help strengthen the power of advertising, which will be for brands
in the current year but also in those to come: Statista foresees that in
one of the main tools to rely on to achieve the various business goals.
https://www.forbes.com/sites/bradadgate/2021/12/08/agencies-agree-2021-was-arecord-year-for-ad-spending-with-more-growth-expected-in-2022/?sh=f62ada97bc69
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N. 75 - MAY/JUNE 2022 - international PAINT&COATING magazine
https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide 3 https://eosmarketing.it/en/digital-marketing-trends-2022/
