EuropeActive Highlights - February 2024

01 EVENTS

EUROPEACTIVE EVENTS IN 2024

EUROPEAN HEALTH AND FITNESS MARKET REPORT 2024

EUROPEAN HEALTH AND FITNESS FORUM 2024

03 MEMBERS

MEMBER IS THE SPOTLIGHT: LIFE FITNESS

NEW STRATEGY: BEYOND RESILIENCE (SANY GROUP)

HIGHLIGHT TALK: SPORT ALLIANCE

DON ´ T MISS THESE HEADLINES!

02

EU AFFAIRS

HEALTHY LIFESTYLES FOR EUROPE PROJECT KICK-OFF IN LYON BARRIER BREAKTHROUGH: ELEVATED MISSION OF #BEACTIVE DAY 2024 BELGIAN PRESIDENCY'S NONORGANISED SPORTS CONFERENCE

04

EDUCATIONAL SERVICES

TRAINING PROVIDER FORUM 2024

EDUCATIONAL SERVICES UPDATES

Brussels, 20th of February 2024- EuropeActive, the preeminent European Health and Fitness Association based in Brussels, proudly announces the appointment of Kai Troll as its new Chief Executive Officer. This strategic appointment underscores the organisation's commitment to its mission of getting more people, more active, more often, and stimulating the value of physical activity in society

Following a comprehensive selection process conducted by the Board including a detailed assessment by a professional agency, Kai Troll was identified as the outstanding choice for the role Kai Troll brings a formidable blend of experience and expertise to EuropeActive His career boasts vast experience in CEO/MD roles across various sectors including sports, associations, NGOs, health, entertainment, and philanthropy Key highlights of his career include:

A member of a prominent family office in North America and Europe He was involved with the International Sport and Cultural Association (ISCA) and has a broad history leading developments at several International and European associations in the field of disability,- NCD’s related topics, new technology,- sports and education.

Troll also serves as a volunteer President of Brussels based ASSOCIATIONWORLD, Europe’s largest network of European and international associations.

KAITROLL

As such, he is the co-founder of the Geneva International Association Forum (GIAF), Brussels International Association Forum (BIAF), the Washington International Association Forum (WIAF), the Montreal International Association Forum (MIAF) and the Irish Association Forum (IAF). Previous positions include President and CEO of Best Buddies EMEA region, Director at Special Olympics Inc. in Europe / Eurasia and Senior Management Consultant with the Boston Consulting Group. He led partnership initiatives with Riverdance and other renowned commercial entertainment properties. Kai used to be a member of the UN Sport, Development and Peace Platform, is an active associate of the UN SDG, and a member of the Clinton Global Initiative (CGI) Health Matter track.

Kai's appointment comes on the back of an exceptional track record in EU affairs, events management, strategic leadership, financial management, and senior level stakeholder engagement The Board felt his experienced leadership style, marked by humility and adaptability, made him the ideal candidate to lead EuropeActive into a new era

Speaking about his new role, Kai Troll said, "I am honoured and excited to lead EuropeActive. This role presents a unique opportunity to contribute to the health and wellbeing of people across Europe. I look forward to working with all stakeholders to advance our mission and make a lasting impact in the health and fitness sector through continuing to unite this fantastic community that has been built at EuropeActive."

David Stalker, President of EuropeActive, commented, "Kai's vast experience and proven track record in leadership roles across various sectors make him an invaluable asset to EuropeActive. We are confident that under Kai's stewardship, EuropeActive will achieve new heights in promoting health and fitness across Europe. Kai’s presence in Brussels ensures that EuropeActive will have the leadership it needs to effectively represent and advance the interests of the health and fitness sector in Europe, particularly with the European institutions.”

Andreas Paulsen, Europe Active’s outgoing Executive Director said, “I’m incredibly happy that our Board has appointed a new CEO for EuropeActive who has a truly extraordinary track record. Serving EuropeActive and the industry it represents is an enormous privilege; and I know Kai will successfully continue the great journey of unity, growth and positive transformation we began under our Sectoral Manifesto four years ago. "

EVENTS

10APRIL2024

Cologne, Germany

29-31 OCTOBER 2024

Milan, Italy

NH Collection Milano Touring

Sponsors: FIBO, PerfectGym, Technogym

AUTUMN2024

Northern Italy

More info coming soon..

23SEPTEMBER2024

Across Europe/ Our National Association Countiries

6-7NOVEMBER2024

Amsterdam, Netherlands

Report 2024 SPONSORS

We extend our heartfelt gratitude to the sponsors of 2024 European Health and Fitness Market Report. With their support, we continue to shed light on the latest trends and developments in the health and fitness sector, contributing to the collective knowledge of the industry. Thank you to our sponsors for enabling us to deliver this comprehensive report and furthering the understanding of the market ´ s landscape.

PREMIUM SPONSORS

CORE SPONSORS

FIBO

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REGISTRATIONS

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EUAFFAIRS

W H A T H A P P E N E D T H I S M O N T H ?

Healthy Lifestyles for Europe project kickoff in Lyon

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CHECK OUT WHAT INTERESTS YOU THE MOST

Barrier Breakthrough: Elevated Mission of #BEACTIVE DAY 2024

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Belgian Presidency's Non-Organised Sports Conference

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EUAFFAIRS

On 1-2 February, partners of the Healthy Lifestyles for Europe (HL4EU) project, co-funded by the Erasmus+ Programme of the European Union, held their first meeting in Lyons, France. Hosted by the European Network of Outdoor Sports (ENOS) and the Région Auvergne-Rhône-Alpes, and coordinated by EuropeActive, the meeting formally kickstarted the activities of the HL4EU project and was marked by shared enthusiasm of all partners to get the ball rolling.

The aim of the HL4EU project is to foster greater cross-sectoral approaches to healthy lifestyle promotion, through the integration of physical activity, among a variety of stakeholders from the sport, physical activity, outdoor, health and mobility sectors. The goals of the project are in line with the European Commission and WHO’s vision and existing policy initiatives to tackle the growing burden of NCDs on our people, healthcare systems and society at large, and to reduce widespread health inequalities within and across EU Member States.

Strengthening the sustainability and legacy of the HL4A campaign;

The project will run between January 2024 – June 2026 and aim to achieve the aforementioned objectives by:

Enabling further sectoral change by identifying and sharing good practices;

Facilitating cross-sectoral collaboration on healthy lifestyle promotion by developing a dedicated stakeholders’ platform; Contributing to future healthy lifestyles related policy development through policy recommendations; Raising awareness on the importance of healthy lifestyles with governments, civil society and the general public.

EUAFFAIRS

During the meeting, partners held in-depth discussions on the design and implementation of the project and reflected on how to manage each activity and deliverable in the most efficient way. The core activities of 2024 will centre around the publication of the Call to Action in May 2024, a reference document illustrating the need for increased cross-sectoral approaches to healthy lifestyles, and the Community Building Conference in November 2024 in Brussels, Belgium. The consortium will also launch the landing page of the Cross-Sectoral Healthy Lifestyles Platform which will serve as the main hub for all project related activities and play a key role in attracting organisations outside of the consortium who want to work on promoting healthy lifestyles

We want to thank all our project partners for their active participation and invaluable contributions throughout the meeting. The HL4EU project consortium is composed of: Greek Carers Network (EPIONI), European Initiative for Exercise in Medicine (EIEIM), European Liver Patients’ Association (ELPA), European Network of Outdoor Sports (ENOS), Federation of the European Sporting Goods Industry (FESI), It’s Great Out There Coalition (IGOTCo), and POLIS network. We are thrilled to see what the HL4EU project will achieve and will be sharing all the exciting updates with our members and partners along the way.

Our Project Partners:

EuropeActive, together with its national associations, kicked off the #BEACTIVE DAY 2024 campaign and set the stage for an impactful fitness and physical activity contribution to the Commission’s European Week of Sport (EWoS) The meeting focused on discussing plans and visions for the 2024 campaign, aiming to elevate its character, reach and impact.

The essence of #BEACTIVE DAY lies in cultivating capacity within the European Week of Sport framework, championing physical activity promotion through the strategic execution of #BEACTIVE DAY campaigns across EU and non-EU countries. The #BEACTIVE DAY concept has evolved into a sustainable blueprint for success, emerging as the hallmark event for the European fitness and physical activity sector At its core, this initiative seeks to amplify the sector's pivotal role in HealthEnhancing Physical Activity (HEPA) and contribution to EWoS, driven by the overarching vision of rticipation more people, more active, more often

The 2024 campaign focuses on empowering individuals with disabilities, perpetuating the ongoing mission of dismantling barriers hindering physical activity and healthy lifestyles As a result, the #BEACTIVE DAY project will develop two guides one on implementing activities for people with disabilities and another on environmentally sustainable campaign practices The Inclusion Guide will offer insights into the 'why' and 'how' of effective inclusion strategies. This guide is instrumental in advancing the reach of EWoS and #BEACTIVE DAY campaigns steering away from generic, onesize-fits-all approaches and embracing tailored strategies

EUAFFAIRS

Beyond breaking down barriers to physical activity, #BEACTIVE DAY 2024 takes a step further, aspiring to infuse sustainability into physical activity promotion initiatives and events The aim is to create a blueprint for environmentally conscious and sustainable practices, recognising the imperative of moving beyond conventional approaches to ensure a lasting impact on a broader social scale.

The meeting also unveiled an exciting collaboration with Morla Moves, which will undeniably bring an elevation to the #BEACTIVE DAY 2024 Morla Moves revolutionises the fitness journey by integrating Artificial Intelligence and computer vision technology, offering real-time correction during exercises as Morla Moves maps key points on people's bodies, providing instant feedback aligned with the trainer's guidance. With AI technology, it tailors a personalised digital fitness experience, tracking the progress and offering detailed stat and analytics to measure improvements in flexibility, correct reps, and form maintenance

As #BEACTIVE DAY 2024 gains momentum, EuropeActive and its partners are poised to make a lasting impact, promoting accessibility, inclusivity, and environmental sustainability in the realm of fitness and physical activity

BELGIAN PRESIDENCY'S BELGIAN PRESIDENCY'S NON-ORGANISED NON-ORGANISED SPORTS CONFERENCE SPORTS CONFERENCE

EuropeActive had the honour of attending the Belgian Presidency’s thematic conference dedicated to non-organised sports and free physical activity.

The event, aligned with the Belgian Presidency's sport priorities, aimed to assess the current state of non-organised sports in Europe, discuss best practices, and engage with various stakeholders in the sports and physical activity movement. This vibrant conference brought together experts, governmental representatives, researchers, federations, and stakeholders to deliberate on the dynamic landscape of non-organised sport.

The opening sessions featured prominent figures such as PierreYves Jeholet, Minister-President of Wallonie-Bruxelles, and Georg Hausler, Director for Culture, Creativity, and Sport at the European Commission's DG EAC. Discussions ranged from the societal impact of non-organised sport to the challenges of facilitating access to sport infrastructure. Jean-Michel Saive, President of the Belgian Olympic Committee, emphasised the synergies between organised and non-organised sports, showcasing the pivotal role both play in Belgian society.

The conference unfolded with insightful panel discussions. The first, led by Jeroen Scheerder, Arthur Le Gall, and Thierry Zintz, explored the evolving concept of non-organised sport postpandemic. The shift from a uniform model to a more inclusive, pluriform approach highlighted the increasing diversity in participation.

The dimensions of non-organised sports were dissected in the second panel, featuring Emine Bozkurt, Bertrand Tison, and Tijl Smitz Emine Bozkurt emphasised the importance of gender mainstreaming and intersectionality in non-organised sports, while Tijl Smitz provided a historical overview of sport climbing's evolution from non-organised to an Olympic sport, highlighting the tensions arising from increased commercial interest

The third panel delved into the societal impact of non-organ planning to health outcomes. Initiatives like GAME.ngo in spotlighted for their positive contributions to communities

The second day explored ways to activate the population and the importance of offering opportunities for physical and sport activity at the local level, considering the specificities of territories and amplifying interactions between institutional, educational, and associative partners Finally,Floor Van Houdt (Head of the Sport Unit at the European Commission), reviewed the Commission's work plan for sport over 2021-2024, and the major milestones it included.

The conference concluded with a reflection on the societal impact of non-organised sports from a digital social innovation perspective, citing examples of digital platforms fostering community engagement

W H A T H A P P E N E D T H I S M O N T H ?

Member is the spotlight:

Life Fitness

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New Strategy: Beyond Resilience (SANY Group)

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HIGHLIGHT TALK: Sport Alliance

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CHECK OUT WHAT INTERESTS YOU THE MOST

Don ´ t miss these headlines!

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HOW LIFE FITNESS INSPIRES HEALTHIER LIVES, IN AND OUT OF THE GYM

Article provided by Life Fitness

Creating a life full of health and wellbeing is a universal desire More than ever before, people are committed to taking tangible steps – quite literally –to improve their daily physical activities Many have returned to health clubs and other fitness facilities to complement their workout efforts and to be a part of an energetic community. Facilities around the world are looking for solutions that deliver unique, engaging experiences for their members and guests.

Life Fitness has consistently been at the forefront of revolutionizing the way people approach fitness Our innovative cardio and strength equipment, as well as cutting-edge digital solutions, turn workouts into the experiences that exercisers cannot or do not want to re-create at home or through online activities Life Fitness works closely with facilities in every market – from health clubs and hospitality to multi-unit housing, corporate wellness, collegiate and professional athletic programs and more – to inspire, educate and collaborate on creating spaces where individuals can achieve the milestones of their fitness journey.

MEMBERS

INCREASINGMOTIVATIONWHILE REDUCINGPERCEIVEDEFFORT

Engaging experiences make workouts more enjoyable and more fulfilling, which increases the motivation to exercise regularly. Great on-console content is one key to keeping exercisers involved. Life Fitness On Demand+ offers 400+ instructorled workouts on Life Fitness cardio machines. It also features more than 100 runs and rides through stunning scenery around the world, with incline and resistance that adjust to the terrain. The content is brought to life on the visually stunning Life Fitness Discover SE4 console.

When exercisers are engaged, they run or walk a little longer, lift a little heavier, stretch a little further Immersive experiences allow exercisers to work out at higher intensities and even lose track of time Experiences like these have been shown to reduce the perceived effort of physical activity, making workouts feel easier. This can lead to longer exercise workouts and greater caloric burn, contributing to improved fitness.

IMPROVINGPERFORMANCE THROUGHINTEGRATED TECHNOLOGYANDPERSONALIZED WORKOUTS

Today’s exercisers are armed with wearable technologies and apps that help them assess their overall health and their workout performance. They want their wearables and apps to integrate fully with their fitness activities in the gym and on the go. The Life Fitness Connect app allows exercisers to connect directly with Life Fitness equipment to track every workout; or scan QR codes on console to login directly or watch videos on proper technique, alternative exercises and workout options.

The new Symbio product series transcends the workout to deliver the ultimate sensory fitness experience Symbio’s personalized workouts make exercisers feel like body and machine are one, thanks to advanced biomechanical engineering and meticulous, purposeful design. Featuring ondemand coaching, branded content and streaming entertainment to create compelling, personal fitness journeys, Symbio is fitness reimagined

CREATINGCOMMUNITYWITHINTHEFITNESSFACILITY

Group fitness classes also facilitate social engagement and foster a sense of community, both of which are especially important to Generation Z members. Facilities looking to offer small group training have turned to LFX Along with education and programming curated by Life Fitness Academy, LFX offers pre-configured or custom-built packages of Life Fitness and Hammer Strength equipment to fit just about any space

By prioritizing engaging experiences, facilities worldwide are not only meeting but exceeding the expectations of their members and guests, ultimately contributing to a healthier and happier global community From groundbreaking equipment designs to state-of-the-art digital solutions, Life Fitness is committed to helping facilities maintain a competitive edge in an evolving fitness landscape and elevate the exerciser’s fitness experience, wherever and whenever they choose to work out.

SANY GROUP: DISRUPTING FOOD AND EMPOWERING WELLNESS, ONE BITE AT A TIME

Article provided by Beyond Resilience

Imagine a world where food transcends sustenance, providing potent fuel for resilience, mindful indulgence, and peak performance. This is the audacious vision SANY Group brings to life by harnessing the transformative power of synergy and diversity Under the umbrella of this innovative group, four distinct brands, compose a symphony of flavor, wellness, and ethical responsibility.

Experimenting with Endless Possibilities: THE DISRUPTIVE ALCHEMIST

The DISRUPTIVE ALCHEMIST is not just a contract manufacturer but also a catalyst for positive change They strive to partner with brands that share their commitment to a healthier and more sustainable future.

By providing rapid prototyping and white labeling services, they help entrepreneurs turn bite-sized concepts into shelf-ready snacks quickly and efficiently With complete 360° support, startups receive unparalleled access to a diverse range of experts to achieve their vision.

Pushing Boundaries: BEYOND RESILIENCE

Have you ever wondered where human potential truly lies? Where does the mind meet the body to achieve peak physical performance?

MEMBERS

At BEYOND RESILIENCE, the lines blur beautifully. More than just protein bars and sports nutrition; this brand is about pushing boundaries and fully unlocking the human experience across nutrition, wellness, and cosmetics Think whey protein snacks infused with collagen and retinol, or sports drinks fortified with minerals to enhance focus and mental acuity It’s not just fueling your body; it’s training resilience like a muscle.

Mindful Indulgence: AQKWA

Unleashing Inner Strength: PEPPERMINT WOLF

PEPPERMINT WOLF doesn't just keep you going; it empowers you to become your best self. This Austrian brand combines smart nutrition with targeted supplements to empower you for any challenge Delicious, affordable snacks packed with essential vitamins and minerals fuel your body, while targeted supplements enhance focus, manage stress, and optimize energy. With PEPPERMINT WOLF, achieving your goals doesn't mean sacrificing taste or wellbeing. Get ready to rise and conquer, one delicious bite at a time

Forget guilt-ridden snacking. AQKWA serves up clean, sustainable indulgence with every mindful bite. Their ethically sourced, plant-based treats nourish body and soul while empowering social impact, human rights, and environmental well-being. It's more than a snack; it's a conscious choice for a healthier you and a healthier planet. Imagine deliciousness with a purpose – that's the AQKWA difference.

The Symphony of Synergy

Each brand within the SANY Group is compelling on its own, with impressive individual strengths But what truly sets them apart is their synergy. Each SANY Group brand complements the other, offering diverse, purposeful snacks for different parts of your day - from breakfast to an afternoon snack or evening dessert.

By rewriting the food narrative, SANY Group proves that flavor, wellness, and sustainability can co-exist If you ' re an entrepreneur dreaming of disrupting the food industry, a fitness enthusiast seeking peak performance, or simply someone who wants to make mindful choices about what they eat, SANY Group invites you to join their transformative journey. One bite at a time, SANY Group believes people can improve their relationship with food, their community, and the planet.

Visit www.disruptive-alchemist.com to explore and discover how SANY Group will transform the future of food.

HIGHLIGHT TALK:

HIGHLIGHT TALK:

Chief Executive Officer, Sport Alliance GmbH

Chief Operating Officer, Sport Alliance GmbH

Sport Alliance is Empowering Fitness

Headquartered in Hamburg, Sport Alliance offers cloud-based and digital software solutions for gym operators. Lead by Daniel Hanelt, co-founder and CEO, the company ' s flagship product, Magicline, is an ERP system that streamlines and digitises fitness studio operations Sport Alliance's portfolio alsoincludes Finion, Finion Capital and Finion FairPay, which provide financial services supporting member fee management and debt collection. Sport Alliance is the market leader in DACH region, Sport Alliance eyes global leadership, bolstered by a recent €100 million investment from PSG Equity in November 2023.

Formerly known as Loyalty Systems, Sport Alliance underwent a transformation under Daniel's leadership in 2019. Daniel's strategic focus on developing a cloud-based version of Magicline marked a significant milestone in the company ' s evolution, paving the way for a modern and comprehensive software solution for gym owners. Since then, Sport Alliance has experienced substantial growth, securing major clients such as RSG Group in 2019, FitX, Fitness First as well as clever fit and expanding to internationally in 2020 With over 8,000 gyms using Magicline, Sport Alliance emerges as a leading provider in Europe.

MEMBERS

Daniel Hanelt emphasises that Sport Alliance's success lies in offering gym operators an allencompassing solution that addresses their entire digital customer journey, marketing, pipeline, dayto-day operations, billing seamlessly Magicline not only manages member data and communication but also integrates automated financial services and a member app for enhanced member engagement. Looking ahead, Sport Alliance aims to further revolutionise gym operations with its 'Open Platform,' enabling full automation of studio processes and minimizing administrative tasks for operators and members alike. Supported by PSG, Sport Alliance sets its sights on global expansion through strategic partnerships, franchise collaborations, and mergers and acquisitions, marking an exciting phase of growth for the company.

Behind-the-Scenes Insights: We often hear about the successes, but could you give us a glimpse behind the scenes? What were some challenges you faced together in the process of securing this investment, and how did you navigate them as a team?

Daniel: We’ve had to rethink and redefine our strategy. That was a painful process because we ’ ve had to change our mindset We went from being sort of an incubator of new ideas and business models to an organization that strives to be world-class in a limited scope: Support the digitalization of our industry in the areas of member management, financial services and member engagement. Navigating these challenges required resilience, strategic thinking, and effective collaboration as a team. By addressing each challenge head-on with determination and a shared vision.

Personal Growth and Lessons: Individually, what's the most significant lesson or personal growth you ' ve experienced through this fundraising process? How do you think this will shape your leadership moving forward?

Konstantin: It’s equally important to clearly define what you want to do and what you don’t do. Startups are often primarily opportunistic to be successful - if you want to scale and become best in class, you need to focus and be very precise in defining your strategy and communicating it to your team.

Celebrating Success: Finally, as partners in this achievement, how do you plan to celebrate this milestone? Are there any traditions or special ways you mark significant accomplishments that you ' re looking forward to?

Konstantin: We actually didn’t celebrate and don’t have any plans in that direction An investment comes with a lot of expectations and responsibilities. We will celebrate once we achieve the milestones that we agreed on in the investment thesis.

Dreams into Reality: Imagine it is the end of 2025, what does success look like and what have you eachbeen focusing on to get there?

Daniel: What we have achieved in the DACH region, namely becoming an industry standard, we now want to achieve worldwide It’s incredibly hard to scale a business cross-border and transform a successful local business into a global company. But we are not shy about ambitions and excited about the support from PSG on this journey

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EDUCATIONALSERVICES

WHAT

YOU THE MOST

TRAINING PROVIDER FORUM IS BACK!

Excitement is building as EuropeActive proudly announces the return of the Training Provider Forum for 2024. Taking place during FIBO Week in Cologne, this event is a key meeting for accredited training providers.

It offers a unique opportunity for collaboration, networking, and a deep dive into the planned improvements and developments within EuropeActive’s education directorate.

EDUCATIONALSERVICES

A central theme on this year ' s agenda is the exploration of quality assurance in training and assessment The event will delve into the core questions: What does quality assurance truly mean? What is EuropeActive seeking from its partners, and how can a best practice model be envisioned?

Furthermore, the Forum elucidates the integration of these considerations into the existing reaccreditation model for current partners, emphasizing the commitment to excellence in fitness education.

Attendees can anticipate a comprehensive update on Professional Standards, which includes a review of current standards and progress on new standards in the pipeline The Forum will provide clarity on the intended recipients of these standards, who can utilize them, and the intricacies of their creation and review process. A spotlight is cast on the crucial role played by the Professional Standards Committee and an invitation is extended to participants to actively engage in this process.

An integral part of the Training Provider Forum will be a workshop dedicated to the European Register of Exercise Professionals (EREPS). We look forward to fruitful discussion, addressing what aspects work well, soliciting feedback on areas that could be improved for training providers involved in initial registration. Attendees are encouraged to share their insights to collectively position EREPS as the best-in-class model.

As a final note, we would like to extend a warm invitation to those planning to attend the EHFF and FIBO exhibition The Training Provider Forum is scheduled for Friday, 12th April 2024, in Cologne and its free of cost for those who already have access to FIBO.

The registration is available here.

SHAPING THE FUTURE:

UPDATESANDNEWSFROMTHE EDUCATIONALSERVICESDEPARTMENT

In the ever-evolving landscape of education and standards, the winds of change are sweeping through the corridors of the Educational Services Department. A transformative journey is underway, marked by a restructuring aimed at enhancing the quality and efficiency of our offerings. As we embark on this exciting transition, we would like to guide you through the latest developments and innovations that promise to reshape the educational experience for our members. Join us on this journey as we unveil the refreshed vision and strategies propelling our Educational Services Department into a new era!

Julian Berriman is a very well known and respected figure within and beyond EuropeActive's landscape. He has been at the forefront of creating our footprint in the realm of education services, particularly as guardian of our professional standards. As we redefine our Education and Standards directorate, we are thrilled he is continuing in his role as Chair of the Professional Standards Committee, leading this crucial function of keeping our standards up to date, relevant and credible, and - most importantly - that those in our workforce are fully and appropriately deployable by industry employers in relevant and fulfilling roles

It has been a huge privilege and honour to head up EuropeActive’s educational services for the last 7 years. I look forward to supporting the new Director of Education and Standards in helping all stakeholders in the skills and workforce landscape to thrive and prosper

Sarah Edmonds MA is a prominent figure in the UK fitness and physical activity industry, renowned for elevating standards in workforce education With a background ranging from instructor to Programme Manager, she transitioned into training and qualifications. Notably, she played a crucial role in developing early prototypes for FitCert and a trainer provider accreditation model for Reps Ireland. Over the years, Sarah has been instrumental in shaping strategies and policies for CIMSPA, focusing on quality assurance, risk assessment, core curriculum, and ethical conduct. With nearly two decades in the regulated awarding industry, her expertise spans regulatory governance, risk management, and policy implementation. Holding a Master's degree in Educational Assessment, Sarah's influence extends to vocational assessments, quality assurance, and performance management of approved centers

I am excited to play a role in EuropeActive's transition of its Education Services directorate. As our sector continues to evolve and mature, it has never been more important to ensure we work efficiently, embracing technological innovations which support and enhance our professional workforce, and work effectively in partnership with all our stakeholders to continue to build confidence and credibility in our standards for people and places

JOIN OUR TEAM AS THE NEW

EuropeActive announces an exciting job opportunity for a passionate professional to lead the redevelopment and management of European Register of Exercise Professionals. Key responsibilities include managing registrations, optimizing automation, implementing communication strategies, handling individual applications, developing efficient finance processes, and interpreting register data.

Join us in shaping the future of health and fitness by contributing to the growth and efficiency of EREPS! Find the detailed job description HERE!

EuropeActive

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