Magazine introduction
As the health and physical activity industry undergoes rapid and dynamic changes, we are excited to presentthelatestinsights,trends,andeventsshapingthesector InourHighlightsMagazine,webringyoua comprehensive overview of key industry developments, policy updates, educational services, and exciting new innovations that are moving the industry ahead Whether you ' re a fitness professional, enthusiast, or advocate,thiseditionoffersvaluableperspectivestailoredtoyourinterests
We appreciate your continued engagement and invite you to explore the evolving future of health and fitnesswithus
FROMTHECEO
DearCommunityMember,
Thestartofanewyearisalwaysatimeforfresh thinkingandlookingahead,and2025isnodifferent. ThiseditionofHighlightssetsthetoneforwhatwehope willbeanothermeaningfulyearforEuropeActive,aswe continuetopromotephysicalactivityasacentralpart oflifeacrossEurope.
Inthisissue,wesharestoriesandupdatesfromour community,showcasingtheworkbeingdoneto advanceoursharedgoals.Fromnewinitiativesand enhancedengagementopportunitiestoinsightsfrom acrossthesector,thereismuchtotakeinandreflect on.Ourfocusthisyearisonbuildingconnectionsand encouragingaction becausecollaborationremains keytomakingprogress.
Wehopeyoufindthiseditionengagingandthoughtprovoking,andthatitinspiresyouaswemoveintothe yearahead.Thankyouforbeingpartofourjourney. Here’stoaproductive2025.
Bestwishes,
Kai Troll CEO, EuropeActive
EUAffairsTeam
TheEUAffairsteamrepresentsthefitnessandphysicalactivitysectorat theEuropeanlevel,ensuringtheindustryiswell-representedin policymaking,legislativedevelopments,andimpactfulprojects.
KieraWason,EUAffairsManager(Scotland)
KieraoverseesEUpolicyandadvocacystrategies,actingasthemain driverforEuropeActive’sworkinthisarea
AlinaChebes,SeniorPolicyOfficer(RepublicofMoldova)
Alinaspecialisesinhealth-relatedpolicies,focusingonhowfitnesscan contributetoimprovingpublichealthacrossEurope
GisellaGuglielminotti,PolicyOfficer(Italy)
Gisellaworksonsustainabilityinitiativesandmanagesprojectsthatalign withEuropeActive’smissiontobuildagreener,healthierfuture.
IlariaRagni,PolicyOfficer(Italy)
Ilariafocusesondigitalinnovation,ensuringEuropeActivestaysaheadof technologicaltrendsinthefitnesssector
ucationalStandardsTeam
steamsetsthebenchmarksforhigh-qualityeducationandtrainingin thefitnessindustry,equippingprofessionalswiththeskillsandknowledge theyneedtoinspirehealthierlifestyles TheyalsomanagetheEuropean RegisterofExerciseProfessionals(EREPS)
SarahEdmonds,EducationalServicesDirector(UnitedKingdom)
Sarahleadsthedevelopmentofeducationalstandardsandoversees professionaldevelopmentinitiativesforfitnessprofessionals
HeryDelaporte,EREPsCoordinator(France)
HerymanagestheEuropeanRegisterofExerciseProfessionals,ensuring qualityandconsistencyinprofessionalregistrationandstandards.
MembershipServicesTeam
TheMembershipServicesteamfocusesonengagingandsupporting EuropeActive’smemberswhilecreatingimpactfulconnectionswithinthe fitnessindustry.
PrisciliaKazumba,EventsManager(Belgium)
Prisciliaorganiseseventsthatbringthefitnesscommunitytogether,from majorconferencestonetworkingopportunities
EmiliaHappel,PartnershipManager(Finland)
Emiliafostersstrategicpartnerships,creatingopportunitiesforcollaboration andgrowthwithinthesector.
IoanaMarica,CommunicationsManager(Romania)
Ioanaoverseescommunicationsandpublicrelations,ensuring EuropeActive’smessagereachesstakeholderseffectively.
AnnaMiškovičová,CampaignManager(Slovakia)
AnnaleadsEuropeActive'sflagshipinitiative,#BEACTIVEDAY,acampaign thatinspirescommunitiesacrossEuropetoembracehealthier,moreactive lifestyles
Withatalentedanddiverseteam,EuropeActivecontinuestoleadthewayinpromotingfitness, advocacy,education,andmembersupportacrossEurope.Whateveryourneeds,you’llknow whotocontact!
8APRIL2025
TheGeneralAssemblyisakey gatheringforEuropeActive’smain stakeholders,wherecritical decisionsshapingthefutureofthe sectoraremade.Meanwhile,the EFAFisadedicatedforumfor nationalassociationpartnersand providesanon-formalplatformto connectandstayinformedabout developmentsinEuropeanpolicies andfitnesssector
JUNEORSEPTEMBER2025
Thepremierexecutivegathering, bringingtogetherleadersfrom topcompaniestodiscussthe futureofthefitnessandphysical activityindustry
23SEPTEMBER2025
#BEACTIVEDAYisanannual campaignpromotingphysical activitythroughthousandsof inclusiveandsustainableevents allaroundEurope
SEPTEMBER2025
Focusedonensuringhighquality,standardizededucation fortrainingproviders,thisforum facilitatesupdates,discussions, andcollaborationson accreditationandindustry standards
9APRIL2025
Theleadingeventforindustryleaders, EHFFsetsthestageforinnovationand collaborationastheopeningeventfor theFIBOInternationalTradeShow.
JUNE2025
TheExerciseforHealthSummit connectsthefitnesssectorwith healthandpublicpolicytomake physicalactivityessentialto societalhealth
JUNE2025
TheInternationalStandardsMeeting unitesacademics,employers,and educationproviderstoaligntraining withworkforceneedsFocusedon skills,standards,andcareerpathways, itfeaturesinsights,research,andcase studiestodriveindustrycollaboration
active’s active’s active’s
DECEMBER2025
The#BEACTIVEDAYConference gathersnationalassociations,partners, stakeholders,andpolicymakersto reviewcampaignresults,shareinsights, andhighlightkeyachievements, fosteringcollaborationforfuture initiatives
IntroducingEuropeActive’snew eventformat craftedtoinspire connectionsandcreateexciting opportunitieswithintheindustry Moredetailscomingsoon! INDUSTRY MATCHMAKINGEVENT
NOVEMBER2025
EuropeActive’s Successful2024 Events EVENTS
In 2024, EuropeActive hosted a series of successful events, and we extend our heartfelt gratitude to our speakers,sponsors,stakeholders,andattendeesfortheirinvaluablecollaborationandparticipation.
EuropeActive is proud to host these impactful events and looks forward to continuing to foster collaboration,innovation,andgrowthinthefitnessandphysicalactivitysector.
The MarketReport, produced in collaboration with Deloitte, is the definitive analysis of theEuropeanfitnessindustry.Itprovides:
�� KeyData:Marketsize,growthtrends,andbenchmarks.
�� IndustryInsights:Expertperspectivesandanalysisofemergingopportunities.
�� Strategic Value: Essential information for business leaders, policymakers, and stakeholdersinfitness.
Whether you’re shaping strategy or looking to stay informed, this report is your go-to resource.
PositionyourbrandattheforefrontoftheEuropeanhealthandfitnessindustryby sponsoringthe2025EuropeanHealth&FitnessMarketReport Gainexposuretokey decision-makers,industryleaders,andinfluencersthroughthishighlyanticipated publication.
�� Interested?ClickthephototocontactEmiliaandsecureyourspot.
FITNESS FRONTLINES
Reflectingon2024: Strengtheningthe NetworkandLooking Aheadto2025
2024hasbeenatransformativeyearforEuropeActive,underscoringitsleadershipinthefitnessandhealth sector through significant milestones and developments. The organisation has continued to expand its Europeanandglobalnetwork,withafocusonbuildingconnectionsanddrivingindustryprogress.
KeyPartnerDevelopmentsandNewCollaborations
This year, EuropeActive welcomed four new members to the President’s Council: Bhout, CleverFit, Enervit, and DHZ Fitness These organisations bring invaluable expertise and fresh perspectives, enriching the collective knowledge of the network Their contributions reinforce the power of collaboration and highlight the importance of diverse viewpoints in shaping the future of the sector
In addition, WiseNetwork and Qodeca joined as partnership-level members. These collaborations are vital to driving technological transformation within the fitness industry, and they reflect EuropeActive's ongoing commitment to innovation. Together, these partnerships aim to enhance the fitnessexperienceforindividualsandcommunities.
In 2024, EuropeActive began exploring new partnership opportunities beyond the traditional fitness and health sector By engaging with organisations outside of the industry, EuropeActive aims to broaden the scope of the sector, fostering innovative collaborations that can drive progress and extend the influence and market of the fitness andhealthlandscape
ExpandingRegionalandGlobalInfluence
EuropeActive made significant strides in 2024, strengthening its presence in Europe Within Europe, the United Kingdom, Germany, and The Netherlands are home to many of the organisation's members, whose contributions are vital to the network's engagement and impact Additionally, there has been increased momentum in Southern Europe, particularly in Spain, Portugal, and Italy, further enhancingEuropeActive’sinfluenceintheseregions In Northern Europe, EuropeActive's reach extends to Norway, Sweden, and Finland, where interest and engagement are on the rise. The Nordic region remains an important area for expanding partnershipsanddrivinginnovationwithinthefitness andhealthsector.
Theorganisationhasalsomadenotableprogressin Eastern Europe, especially in countries like Romania. This reflects the evolving nature of the Eastern European market, where there are ample opportunities for collaboration and development withinthefitnessindustry
Beyond Europe, EuropeActive is experiencing heightenedinterestfromglobalmarkets,particularly in the United States and the Middle East, reflecting the international scope of the network This geographic diversity emphasises EuropeActive's commitment to fostering connections and establishingleadershipinbridgingfitnessandhealth marketsacrossvariousregions
LookingToward2025:InnovationandCollaboration
As EuropeActive moves into 2025, the focus remains on embracing new opportunities and challenges The addition of SC Fitness and VivaGym to the President’s Council early in the year highlights the ongoing commitmenttocollaborationandleadership Thesenewmemberswillbeinstrumentalinshapingthefuture direction of EuropeActive's initiatives, reinforcing the commitment to advancing the fitness and health industryinamoreconnectedandinnovativeworld
The vision for 2025 is centred around fostering a culture of collaboration, driving innovation, and strengthening partnerships The fitness and health sector continues to evolve rapidly, and EuropeActive is well-positionedtostayattheforefront,ensuringthatitsmembersareempoweredtosucceedinthiseverchangingenvironment.
JointheLeadingNetworkinFitnessand Health!
InterestedinjoiningaleadingEuropeannetworkinthefitnessandhealthsector?
Contact our colleague Emilia (emilia.happel@europeactive.eu) for more information on becoming a member of the President’s Council or joining EuropeActive. Explore the exclusive opportunities available to strengthen your organisation’s impact and contributetothefutureoftheindustry.
FITNESS FRONTLINES
MemberInterview: Vivagym
JuandelRíoNieto CEO
VivaGymisaleadinglow-costgymoperatorinSpainandPortugal, committed to making fitness accessible and affordable through prime locations, flexible memberships, and extensive class offerings.UndertheleadershipofCEOJuandelRíoNieto,VivaGym hasgrowntoover100locations,emphasizingphysicalactivityasa vitaltoolforcombatingsedentarylifestyles.Inthisinterview,Juan del Río Nieto shares how VivaGym is driving fitness engagement, buildingcommunityconnections,andshapingtheindustry’sfuture in collaboration with EuropeActive. Discover how joining EuropeActive’s President’s Council supports VivaGym’s vision and opensdoorstostrategicopportunitiesforgrowthandcollaboration.
EuropeActivecontinuesthefightagainstinactivitywiththeaim of being recognised as a public health solution. How does you organisation promotes physical activity and implement strategies to combat sedentary behaviour among your customersorclients?
AtVivaGymweoperatewithasenseofpurposewhenitcomesto excercise as the means of achieving a fuller life by attaining practices that combat sedentarism and chronic illnesses. We offer a compelling and distinctive “Value Proposition” at affordable prices. Our range of product include unlimited fitness access, dietary content accessible via our App, guided exercise and a sense of community to bring people to adopt healthy lifestyle practices inside the gym as well as outdoor (i.e., running clubs,cycleescapades )
EuropeActive’slongtermambitionistogetto100millionmembersofhealthandfitnessclubsby2030. Tellusaboutyourviewforthesectorintermsofgrowthandconsolidationtowards2030.
The current penetration within the Iberian region, where VivaGym operates, is roughly 11%, which compared with other regions across the European Continent trails back by 5 – 6% points We operate under the assumptionthatthoseadditional3millionplusnewmemberswillbecomefitnesspractitionersbyhavinga gym nearby that renders a distinctive offer at an affordable cost Our intention is to grow the estate within the58millioninhabitantsoftheIberianareainlinewiththispotentialmemberprojection
Europe Active cooperates with the EU institutions and other international organisations like WHO. What opportunities and benefits do you see in suchcollaborationsforyourorganisationsandthe fitnesssectorasawhole?
The promotion of sport and exercise is paramount for our industry. This requires all relevant stakeholders to collaborate. The policy makers, the media, the NGOs relating to sport and health and the private sector represented by its official bodies, such as EA, need to coordinate action, communicate in depth and establish strategic guidelinestopromoteactionandattainresults The benefits of excercise and a healthy lifestyle are an intrinsicalpartofdevelopingabettersociety
Canyoushareexamplesofsuccessfulcommunity engagement and outreach programs your organisation has implemented to strengthen its tieswithlocal/regionalcommunitiesandpromote physicalactivity?
Our collaborations with community organisations range from groups of employees and friends who help in the cleaning of beaches to make a better environment, under the auspice of “Ecomar” a Spanish foundation chaired by Theresa Zabell, two time gold medalist,, a Iberian Relay where all of our employeesparticipatebyrunningthetotaldistance between our gyms and to raise funds for sport related NGOs, and social support to local associations in times of despair (ie, Valencia community in the aftermath of the flooding that happenedinOctober2024) Weexplainanddivulge the power of fitness as a tool of resilience and optimism
EuropeActive’s President’s Council unites key leaders to shape the industry’s future. What motivated your organisation to join this prestigious group, and how do you see your membership helping your company achieve its strategicgoalsandfutureambitions?
What strategies has your organisation implemented to engage and retain members in a customerservice?
VivaGym is an operator that anchors its “Value Proposition”infiveleversofuniqueness Theseare:
1Primelocations
2Affordablepricing
3Alargerangeofliveclasses
4Nocontractpolicy
5Longopeninghours
We thrive to provide a distinctive experience, at a convenient price. Also aim to make exercise fun for all our customers. Our strategies include a high commercial intensity to attract new members as well as communication and connection with our existing base to accompany them in their dreams andtryandreducechurn.
I suppose that one of the main reasons for joining the President’s Council was an aspiration to become part and assist in strengthening the industry’s representation, before third parties, as well as committing to sum the VivaGym ethos and estate to this selected group. Unity in time of need forgrowthandvisibilityofthefitnessindustrybefore otherindustriesandinsidetheeconomicecosystem isstrategicallyrelevant.Anefficientcommunication and the spreading of the purpose and strategic intent of our sector can be done better by joining forces I also see the PC as a space in which one could learn a lot, benefit from the collective experience and communicate with the main operators to create a common front for the benefit ofthewhole
EREPSExpandsand Evolves
The European Register of Exercise Professionals (EREPS) has continued to expand and evolve in 2024, solidifying its role as a leading body for fitness professionals worldwide. With a growing membership base, new initiatives, and structural enhancements, this year has marked a significant step forward for theorganization.
ABOUTEREPS
TheEuropeanRegisterofExerciseProfessionalsisanindependentregisterthatrecognizesqualifiedfitness professionals across Europe and beyond. By setting high industry standards, EREPS ensures that exercise professionals meet the necessary qualifications and adhere to a professional code of conduct. Through education, accreditation, and community-building efforts, EREPS plays a vital role in shaping the future of thefitnessindustry.
EREPSMembersbycountry (101countries)
MembershipGrowthandGlobalReach
This year, EREPS welcomed 13,000 members, comprising 10,000 professionals from Europe and an additional3,000internationalmembersspanning101countries.ThisexpansionreflectsEREPS’commitment to maintaining high professional standards in fitness and exercise, while also catering to an increasingly globalcommunity.
AccreditedTrainingProviders
Quality education remains a cornerstone of EREPS' mission In 2024, the organisation worked with 159 Accredited Training Providers across 45 countries, ensuring that fitness professionals have access to highstandard education and certification programs This network of providers plays a crucial role in shaping competent and skilled trainers, further strengtheningtheindustry’scredibility.
AccreditedProvidersByCountry (45countries)
KEYDEVELOPMENTSIN2024:
NewStrength&ConditioningStandard
EREPS adapted a new Strength & Conditioning Standard, designed to equip fitness professionals with cutting-edge knowledge and skills in performance training This aligns with the latest research and trends, offering enhanced career opportunities for trainers specialising in athletic developmentandrehabilitation
AmbassadorsCampaign2025
Looking ahead, EREPS is gearing up to announce new ambassadors in 2025 This initiative will spotlight influential fitness professionals who embody the values of EREPS, advocating for excellence and professional development in the industry.Byleveragingtheexpertiseandreputation of these ambassadors, EREPS aims to inspire and connectprofessionalsacrossdifferentmarkets.
LeadershipChanges
EREPS has welcomed a new Educational Services Director, Sarah Edmonds, and a new EREPS Coordinator, Hery Delaporte, signalising a fresh direction for the organisation These leadership changes are expected to bring innovative strategies, enhance member engagement, and furtherelevateEREPS'impactinthefitnesssector
LOOKINGAHEADTO2025
Withasolidfoundationlaidin2024,EREPSispoisedfor continued growth in 2025 The focus will remain on professionaldevelopment,internationalcollaboration, and promoting best practices within the industry The upcoming new Ambassadors, combined with new education initiatives, will ensure that EREPS members are well-equipped to lead in an ever-evolving fitness landscape.
AsEREPScontinuestoexpanditsreachandinfluence, its commitment to quality, professionalism, and community remains unwavering. With exciting new programs and a growing global network, 2025 promises to be another landmark year for the organisation
EDUCATIONAL SERVICES
Professional StandardsCommittee: Reflectingon2024 Achievements
With2024nowbehindus,theEuropeActiveProfessionalStandardsCommittee(PSC)reflectsonayear of significant milestones and progress. Serving as the leading entity for developing professional standards in the fitness and physical activity sector, the PSC has solidified its role in shaping a workforce equipped for the evolving demands of the industry. This retrospective highlights key achievements,includingmembershipexpansion,areviewoftheLevel4PersonalTrainerStandards, andtheintroductionofthenewStrengthandConditioningCoachingqualification.
StrengthenedMembershipandFormationoftheESAG
A defining moment in 2024 was the expansion of the PSC’s core membership and the creation of the Employers and Suppliers Advisory Group (ESAG) This initiative followed an open call for applications that drewresponsesfromvocationaltrainingproviders,highereducationinstitutions,andindustryleadersacross Europe and beyond. The expansion underscores the PSC’s commitment to inclusivity and diverse representation.
TheESAGplayedacrucialrolethroughouttheyearby: Identifyingindustrychallenges,skillsshortages,andlabormarketdemands. Providinglabormarketintelligencetosupportevidence-baseddecision-making. Representingemployerandsupplierneedstofostersustainablejobgrowthandentrepreneurship.
This collaboration ensured the PSC remained aligned with the dynamic needs of stakeholders and consumerswhilestrengtheningtheEuropeActiveSectorQualificationsFramework(SQF)
RevisedLevel4PersonalTrainerStandards
In 2024, the PSC finalised its review of the Level 4 Personal Trainer Standards, a process initiated with extensive consultation across the sector The updated standards, officially signed off in late 2023, addressemergingtrendsandindustryfeedback
Keyrevisionsinclude:
Clearer definitions of personal trainers’ scope of practice,particularlyregardingnutritionadvice.
Integration of AI tools in content creation and marketing.
Greater emphasis on proficiency with diverse fitnessmodalities,tools,andequipment.
Sector-wide feedback was overwhelmingly positive, with many stakeholders praising the updates for their relevance and alignment with industry needs. These revisions ensure personal trainers are wellprepared to meet the challenges of a competitive andevolvingprofession
LaunchoftheStrengthandConditioningCoaching Standard
2024 also marked the launch of the Strength and Conditioning Coaching Standard at EQF Level 4
Spearheaded by a panel of international experts and chaired by Professor Ian Jeffreys, this qualification reflects the growing importance of strength and conditioning coaching in various settings beyond elite sports, including education, lawenforcement,andperformingarts.
The standard outlines essential competencies for fitnessprofessionals,including:
Designing targeted interventions to meet performancegoals
Adaptingcoachingstrategiestoindividualclient needs
Monitoringandoptimisingclientperformance
Prerequisites for the certification include an EQF Level 4 Personal Trainer qualification or equivalent, with additional requirements for those working with clinical populations By meeting these standards, professionals are equipped to deliver effective and safe coaching, supporting the broader mission of “MorePeople,MoreActive,MoreOften”
AYearofProgressandInnovation
Throughout 2024, the PSC’s work has underscored the importance of agreed-upon industry standards in fostering trust, promoting innovation, and driving sectoral growth The introduction of the Strength and Conditioning Coaching Standard and updates totheSQFhighlightthePSC’sdedicationtobuilding sustainable career pathways for fitness professionals
Asthefitnessandphysicalactivitysectorembraces technological advancements and expanding opportunities, the PSC remains committed to providing the guidance and expertise needed for continued growth. The collaborative efforts of the PSC and ESAG ensure that the industry is equipped to address future challenges and seize new opportunities.
LookingForward
As the year concludes, the EuropeActive Professional Standards Committee extends its gratitude to all stakeholders for their contributions and support With its expanded membership and strengthened partnerships, the PSC is wellpositioned to champion excellence and innovation in2025andbeyond
FITcert®:Settingthe StandardforFitness Excellence
2024 was a busy year behind the scenes for FITcert the flagship certification scheme for operators in our sector: progress towards completion in Brussels of EN17229:Part 2 which will see a final vote early this year, with lots of hard work and dedication by the Committee of Experts and Certifying Bodies, supporting by the CENmirrorgroupNENintheNetherlands,theschemelicenseholders.
There are now an impressive 1900 sites across Europe at Level 3 and 4 with Level 1 and 2 operated by EuropeActive as a self-assessment stage) – a real testament to the importance now held by operators for conformitytominimumstandardsofhealth,safety,hygieneandcustomerexperience.
EuropeActivehasbeenbusyrefreshingagreementsandcreatinganewmarketingstrategyforthescheme as a whole, ensuring the scheme is future-proof and scalable via best in class software for a smooth and efficientexperience
A FITcert logo will soon be ubiquitous on all fitness facility front doors as the sought-after quality mark, particularly by those operators who understand the value of an external accreditation and how that will impactoncustomerchoice
Hearwhatoneofthemostrecentsuccessfuloperatorshastosay:
“We are proud to be sector leaders for health and safety excellence. As we have grown to over 240 gyms and over 900,000 members nationwide, providing safe spaces remains our priority, and we will work hard to continuously improve our processes.ToachievetheexternallyauditedFITcert®Level4certificationisfurther great recognition of our commitment and demonstrates to our members and teamshowseriouslywetakethehealthandsafetyofourgyms.”
JoeyFranco,HeadofHealthandSafetyatTheGymGroup
In October last year, The Gym Group became the first 24/7 UK gym chain to certify FITcert® Level 4, and the secondnationwidegymoperatorintheUKtoreceivethisimportantEuropeancertification
FOR MORE INFORMATION ON THE SCHEME, AND WHY IT IS SO IMPORTANT AND BENEFICIAL, CLICK HERE–ITREALLYISAGAMECHANGER!
EU AFFAIRS
EuropeActive2024 Advocacy&Policy Engagement Highlights
2024 has been a pivotal year for EuropeActive’s mission to position fitness and physical activity at the heart of EU health policy and advocacy efforts. With the election of a new European Parliament in June, led by President Roberta Metsola, and the appointment of a freshCollegeofCommissionersunderUrsulavonderLeyen,wehaveseizedtheopportunity toengagewithkeypolicymakers.
KEYPOLICYDEVELOPMENTSIN2024
BelgianPresidency(January–June2024)andSelf-OrganisedSport
UnderBelgianpresidencyoftheCounciloftheEU,theministersseemed to invoke an important change of course Instead of focusing only on the so-called European Model of Sport promoted by the Olympic movement, they asked Member States to “promote and support policies that foster the practice of self-organised sport as a means of encouraging lifelong physical activity and sport” This shift aligns with findings from a Play the Game study, based on EuroStat data, which revealedthat38%ofEuropeansengageinregularphysicalactivity,with manyfavouringinformalactivitiesorfitnesscentre-basedoptionsover traditionalsportclubs
EuropeActive has been a strong advocate for Health-Enhancing Physical Activity (HEPA), urging a broader, health-centred approach thatprioritisespublichealth,inclusivity,andsocialcohesion.
HungarianPresidency(July–December2024)andCardiovascularDiseases
InDecember2024,Hungaryspearheadedtheadoptionof Councilconclusionsoncardiovascularhealth, highlighting physical activity as a crucial preventive measure. These conclusions were presented by Kitti Almer, Public Health Attaché and key negotiator on the file, at the European Fitness Associations Forum, where she emphasised the importance of cross-sector collaboration between health and fitness stakeholders. This development marked a significant acknowledgment of the sector’s integral role in EU health strategies. Building on this momentum, Commissioner for Health and Animal Welfare, Mr. Olivér Várhelyi, announcedplansforanewEuropeanCardiovascularHealthPlan,statingthat“this Commission willwanttoputcardiovascularhealthfrontandcentre.”
EuropeActive is committed to advocating for sustained progress in this area, emphasising the need for adequateEUfundingtosupportpreventionefforts,particularlythroughphysicalactivityinitiatives Weaim to position our sector as a key component of preventative health solutions as well as promote publicprivatepartnershipsandcross-sectorcollaborationstoensureacomprehensiveandholisticapproach
EstablishmentoftheEuropeanParliament’sPublicHealthCommittee(SANT)
InDecember2024,theEuropeanParliamentformallyestablishedthePublicHealthCommittee(SANT)with legislative powers, signalling a strong commitment to advancing health policy This development aligns withEuropeActive’sadvocacyforgreaterprioritisationofpreventionandhealthpromotioninEUpolicies
EUROPEACTIVE’SADVOCACYEFFORTS
EngagementwithMEPs
Throughout2024,EuropeActiveheldmultiplebilateralmeetings withMembersoftheEuropeanParliament(MEPs),tookpartina dedicated engagement trip to Strasbourg in November’s plenary, and facilitated meetings between national associationsandtheirrespectiveMEPs.Theseeffortsaimedto strengthenrelationshipsandeffectivelycommunicateourwork andprioritiesatboththeEUandnationallevels.
Throughoutthesemeetings,weemphasisedthetransformative potential of fitness and physical activity as powerful tools for NCD prevention and management, for quality of life improvement and productive workforce enabling, and given the cost-effectiveness of investing in physical activity for all We advocated for a stronger focus on prevention in EU health policies and for acknowledging the vital role of the fitness sectorinenhancinghealth,fosteringthrivingcommunities,and strengtheningEurope'seconomicfuture
Throughtheirindividualadvocacyefforts,prominentMEPssuch as Nina Carberry (EPP, Ireland), have joined our call for increased funding for physical activity initiatives, including enhanced Erasmus+ support for grassroots projects and ensuring the EU Work Plan for Sport becomes a key priority in theEuropeanCommission’sfutureagenda.
EU AFFAIRS
BridgingSportandHealthPolicy
EuropeActivehasmadesignificantstridesininfluencingEUsportandhealthpolicyattheEuropeanlevel, showcasingitsexpertiseandcommitmenttoadvancingpublichealththroughphysicalactivity
SHARE2.0:
In February 2024, EuropeActive joined the European Commission’s SHARE 2.0 initiative and is in the steeringgroupoftheCommunityofPracticeonHealth Togetherwithpublicauthorities,grassrootssports organisations, policy experts, and sports practitioners, EuropeActive represents the sector and participates in discussions on promising practices developed through HealthyLifestyle4All and Erasmus+ projects,toidentifytrendsandideallyscaleupprojects.
EUROPEACTIVEFEATUREDPROMINENTLYINALLKEYEU SPORTEVENTSOF2024
EuropeanCommission’sEUSportForum(16-17April)
Liège(Belgium)hosted2024’seditionoftheSportForum,co-organisedbytheCommissionandtheBelgian Presidency of the European Council, which brought together over 350 participants. The Forum facilitates dialogue between sport and physical activity stakeholders and policymakers, with a particular focus on current and future policy priorities. EuropeActive was thrilled to speak on behalf of our sector on a panel dedicatedtolifelongsportandphysicalactivity.
EuropeanCommission'sEuropeanWeekofSport(EWoS)DebriefSeminar(27November)
Heldannually,theseminargathersofficialpartnersofEWoSandNationalCoordinatingBodiestosharegood practices and feedback on campaign implementation EuropeActive was invited to present the #BEACTIVE DAY campaignonbehalfofitsmembers,delvingintoimplementationstrategies,providedresources,focus themes and innovations A precious opportunity to demonstrate #BEACTIVE DAY’s outreach and impact across the continent to a key group of European stakeholders, which has further proven to be essential for enablingnationalsynergies
Erasmus+SportInfoday(19December)
Finally,EuropeActivewasinvitedtospeakonthefirstpaneloftheeventdedicatedtoEUsportpolicypriorities andgoodpracticesthathelpunlockthefullpotentialofphysicalactivity Thisannualeventgathersover600 in-person participants making it a key moment to network and meet potential partners, all while learning aboutthefundingprogramme’snewestprioritiesandadviceforsecuringsuccessfulprojectapplications. EuropeActive had the opportunity to meet Glenn Micallef, the new European Commissioner for Intergenerational Fairness, Youth, Culture, and Sport. His priorities include revising Council Recommendations on Health Enhancing Physical Activity to promote fitness and health across Europe, a priority that aligns closely with EuropeActive’s mission. We remain committed to working closely with the Commissioner’scabinettoensureourexpertiseinformsthesepolicydevelopments.
EU AFFAIRS
EUROPEACTIVEINITIATIVESANDPOLICYEVENTS
EuropeActive also demonstrated its leadership throughconferencesandhigh-profileevents.
Healthy Lifestyles for Europe community building conference
In November 2024, EuropeActive organised a highlevel conference on AdvancingHealthierLifestyles Across Europe as part of the Healthy Lifestyles for Europe(HL4EU)project,co-fundedbytheErasmus+ programme This event brought together experts from the European Commission, Council of the EU, WHO, OECD, and academic institutions in Norway and the UK to discuss the potential of physical activity in promoting healthier lifestyles The discussionsemphasisedtheneedforcross-sectoral collaboration to transition from a reactive to a preventive public health model, reinforcing EuropeActive’s advocacy for integrating physical activity into health policies across Europe and further establishing itself as a thought leader in the healthandfitnesspolicylandscape.
Check our video for conference highlights!
Last year’s HL4EU activities concluded with the Launch of the Cross-Sectoral Healthy Lifestyles Platform, a dedicated hub showcasing best practices and serving as a meeting point for committedstakeholders Thisplatformisavaluable resource for collaboration and knowledge-sharing, drivingtheproject’smissionforward
As we enter 2025, HL4EU is set to build on this momentumwithseveralkeyinitiatives:
Broad Call for Best Practice Sharing to expand ourknowledgebase Virtual Focus Groups to deepen stakeholder engagement Development of Comprehensive Policy Recommendations to guide future actions at theEuropeanlevel
We are excited for the year ahead and extend our heartfelt thanks to the European Commission, our partners, and all our supporters for making HL4EU a resounding success in its first year Let’s continue workingtogetherforahealthier,moreactiveEurope!
EU AFFAIRS
CelebratingtheSuccessof#BEACTIVEDAY2024
The closing conference at SPARKS in Brussels on December 13 celebrated the success of this year’s #BEACTIVEDAYcampaign,togetherwithallthenationalassociationsthatmadethecampaignareality
The 2024 #BEACTIVEDAY campaign marked another milestone in promoting physical activity and healthy lifestylesacrossEurope.Reachingover11millionpeoplethroughmorethan21,000eventsin21countries,the campaign continues to inspire individuals and communities to embrace active living. With a participation count exceeding 568,000, the campaign exemplified its commitment to inclusivity and sustainability by showcasing adaptive activities and promoting higher attention on environmental sustainable practices. Eventslikethe#BEACTIVEDAYkick-offeventinBrussels,co-hostedwithAKVMOVE,celebrateddiversityand sustainability.Theeventincludedeco-friendlyinitiatives,accessibleactivities,andraisedfundsforCapsurle Sport, a non-profit dedicated to making sports accessible to for everyone, especially those from underprivilegedbackgrounds.
KeyAchievementsandInnovationsin2024:
Inclusivity:special efforts focused on breaking down barriers for people with disabilities and promoting adaptivephysicalactivities,ensuringwiderandmorediverseparticipation
Sustainability:eco-consciouspracticeswereattheheartofthisyear’sevents,featuringbiodegradable materials,locallysourcedrefreshments,andminimisedmerchandisewaste
EuropeActive, in collaboration with the project consortium, released Accessibility and Sustainability
Guides in nine languages, equipping organisers with tools to host inclusive and environmentally responsibleevents.
The2024campaignintroducedadatacollectionplatformincollaborationwith4global,whichprovided valuableinsightsintoparticipationtrendsandengagementmetrics.
Community Engagement: partnerships with national organisations, local communities, and experts amplifiedthecampaign’simpact,creatingmeaningfulconnectionsanddrivingparticipation.
EU AFFAIRS
LookingAhead
The 2025 campaign aims to expand on the successes of 2024 by focusing on the intersection of physical activityandpublichealth Atthe#BEACTIVEDAYConferenceinDecember,theinclusionthemefor2025was unveiled: thecriticalroleofphysicalactivityinpreventingandmanagingNon-CommunicableDiseases (NCDs) Theprimaryinclusionobjectivesforthe2025include:
EnhancingunderstandingofthebenefitsofHEPAforpeoplemanagingNCDsandchronicconditions; Expandingprogrammestomeetdiverseneeds,reducingbarrierstoparticipation;
Building stronger partnerships between health and fitness sectors to deliver impactful, scalable solutions
This theme highlights the growing potential for collaboration between the fitness and health sectors to address the global burden of NCDs through adaptive, inclusive programmes FloorVanHoudt, Head of the Sports Unit at the European Commission, stressed the importance of these efforts in her keynote address, stating: “Cross-sectoral collaborations are essential to tackling inactivity and improving public health outcomes.”
WithagrowingreputationasaunifyingeventfortheEuropeanfitnesssector, #BEACTIVEDAY continuesto inspire people to embrace active, inclusive, and sustainable lifestyles. Together, we can tackle physical inactivityandworktowardsahealthier,moreequitablefutureforall.
Headinginto2025
In 2025, EuropeActive remains dedicated to representing the fitnessandphysicalactivitysectorincrucialEUpolicydiscussions. By promoting preventive health policies and highlighting the sector's vital role in building healthier and more active communities, we will strive to secure a central position for the sector on the EU’s agenda. Through strategic initiatives, collaboration with policymakers, and impactful events, EuropeActive will continue driving meaningful change and advancing its mission of fostering a healthier and more active Europe
EU AFFAIRS
CelebratingResults andIntroducingthe FutureFocusofthe #BEACTIVEDAY2025
#BEACTIVE DAY, a European-wide campaign, is an initiative of the European fitness and physical activity sector managed by EuropeActive and its national association partners. This campaign underlines the significance of physical activity by organising amultitudeoffreeeventsandactivitiesthroughoutthecontinent.
Promoting greater participation in physical activity events on and around September 23rd, the #BEACTIVE DAY campaign contributes directly to the continent’s largest campaign promoting sport and physical activity - the European Commission’s annual European Week of Sport (EWoS), further enhancing the fitness sector's ever-growing contribution to Health-Enhancing Physical Activity (HEPA)
The campaign’s evolution since its inception in 2017 showcases its commitment to encouraging Europeans to lead healthier lives The significant expansion of the campaign is largely attributed to the involvement of National Fitness Associations across Europe, who play a crucial role in coordinating, promoting, and implementing #BEACTIVE DAY campaign activities. This evolution underscores the sustainable success of the #BEACTIVE DAY campaign, solidifying its status as a highly recognisable and unifying event for the Europeanfitnesssector.
CelebratingtheSuccessof#BEACTIVEDAY2024
The closing conference at SPARKS in Brussels on December 13 celebrated the success of this year’s #BEACTIVE DAY campaign, together with all the national associations that made the campaign a reality
The 2024 #BEACTIVE DAY campaign marked another milestone in promoting physical activity and healthy lifestyles across Europe Reaching over 11 million people through more than 21,000 events in 21 countries, the campaign continues to inspire individuals and communities to embrace active living Withaparticipationcountexceeding568,000, the campaign exemplified its commitment to inclusivity and sustainability by showcasing adaptive activities and promoting higher attention on environmental sustainable practices. Events like the #BEACTIVE DAY kick-off event in Brussels, cohosted with AKV MOVE, celebrated diversity and sustainability. The event included eco-friendly initiatives, accessible activities, and raised funds for Cap sur le Sport, a non-profit dedicated to making sports accessible to for everyone, especially those fromunderprivilegedbackgrounds
KeyAchievementsandInnovationsin2024:
Inclusivity: special efforts focused on breaking down barriers for people with disabilities and promoting adaptive physical activities, ensuring widerandmorediverseparticipation.
Sustainability:eco-conscious practices were at the heart of this year’s events, featuring biodegradable materials, locally sourced refreshments, and minimised merchandise waste.
EuropeActive, in collaboration with the project consortium, released Accessibility and Sustainability Guides in nine languages, equipping organisers with tools to host inclusive andenvironmentallyresponsibleevents
The 2024 campaign introduced a data collectionplatformincollaborationwith4global, which provided valuable insights into participationtrendsandengagementmetrics Community Engagement: partnerships with national organisations, local communities, and experts amplified the campaign’s impact, creating meaningful connections and driving participation
LookingAhead:
The 2025 campaign aims to expand on the successesof2024byfocusingontheintersectionof physical activity and public health. At the #BEACTIVE DAY Conference in December, the inclusion theme for 2025 was unveiled: the critical role of physical activity in preventing and managing Non-Communicable Diseases (NCDs). The primary inclusion objectives for the 2025 include:
Enhancing understanding of the benefitsofHEPAforpeoplemanaging NCDsandchronicconditions;
Expanding programmes to meet diverse needs, reducing barriers to participation;
Building stronger partnerships betweenhealthandfitnesssectorsto deliverimpactful,scalablesolutions.
The2025themehighlightsthegrowingpotentialforcollaborationbetweenthefitnessandhealthsectorsto address the global burden of NCDs through adaptive, inclusive programmes FloorVanHoudt, Head of the Sports Unit at the European Commission, stressed the importance of these efforts in her keynote address, stating: “Cross-sectoral collaborations are essential to tackling inactivity and improving public health outcomes”
With a growing reputation as a unifying event for the European fitness sector, #BEACTIVEDAYcontinues to inspire people to embrace active, inclusive, and sustainable lifestyles Together, we can tackle physical inactivityandworktowardsahealthier,moreequitablefutureforall
EU AFFAIRS
Editorial by Birgit Berger, CEO of the European Heart Network
HealthierHearts andHealthierLives
In December 2024, I had the privilege of presenting the European Heart Network’s (EHN) mission and perspective on the vital connection between physical activity, non-communicable diseases (NCDs), and health at EuropeActive’s annual #BEACTIVEDAY conference. This invitation was an opportunity to highlight the critical role of physical activity in addressing one of the most pressing public health challenges of our time:cardiovasculardiseases(CVD).
As a Brussels-based alliance of over 30 foundations and associations, the EHN is dedicated to preventing CVD, advocating for patient interests, and funding research across Europe Our mission is clear: to lead the chargeinpromotingcardiovascularhealthandreducingtheburdenofCVD,andtoensureCVDisnolonger aleadingcauseofprematuredeathanddisabilityinEurope
Today, CVD remains the EU’s biggest killer - affecting 60 million people and accounting for 5 million new diagnoses annually Addressing this immense challenge requires a coordinated policy plan that promotes cardiovascular health and alleviates disease burden across the EU Central to this effort is the adoption of healthylifestyles,withregularphysicalactivityplayingapivotalrole
ThePowerofPhysicalActivity
Regular physical activity is one of the most effective tools for enhancing cardiovascular health and improvingqualityoflife ItsbenefitsextendbeyondCVDpreventiontopositivelyimpactmultiplemodifiable riskfactors Forinstance,physicalactivity:
Lowers high blood pressure, reducing the risk of disease progression and improving quality of life for peoplewithhypertension, HelpsmaintainahealthyweightandplaysakeyroleintheprimarypreventionofType2diabetes, Isprotectiveagainstincidentsite-specificcancers(breast,colon,bladderandothers), Inhighlevels,coulddecreasetheriskofmultimorbidity,particularlycardiometabolicmultimorbidity1, And offers a 20-30% reduced risk of all-cause premature death to adults meeting physical activity guidelines.
Inshort,physicalactivityisacornerstoneofbothNCDpreventionandmanagement, includingCVD.
KeyInsightsfromEHN’sReport
EHN’s report on Physical Activity Policies for CardiovascularHealthhighlightsthreekeymessages:
Move More, Live Better: Daily activities like walking or cycling support cardiovascular health it’s never too latetostart 1.
Prevention Matters: Creating active societies requires systemic change, such as walkable cities and physical educationinschools
Rehabilitation is Crucial: Accessible pathways for strokesurvivorsandcardiacpatientsareessential,with inclusiveprogrammesforall
TheCaseforCross-SectorCollaboration
A healthier future requires collective action, and collaboration between national associations within the CVD and physical activity communities is critical. Such partnershipsareessentialtoimprovingthepreventionand managementofNCDs,includingCVD,whilealsoenhancing healthoutcomesandqualityoflifeforallEUcitizens
By working together, our associations can leverage their unique strengths and expertise to build more effective programmesandpoliciesthatpromotephysicalactivityas the bedrock of cardiovascular health Collaboration can drivethecreationofhealthyenvironments,fromaccessible urbanspacestoinclusiverehabilitationpathways,ensuring that people across all demographics can lead healthier lives Strengthened partnerships also have the potential to foster a culture of active living, benefiting individuals and society alike, and ultimately turning the tide on CVD’s impactacrossEurope.
AtEHN,weremaincommittedtochampioningtheseefforts andinviteallstakeholderstouniteeffortsandresourcesto promotephysicalactivityforhealthierheartsandhealthier lives. Together, we can reverse the course of cardiovascular disease and pave the way for a brighter, healthierfutureforallEuropeans.
HealthyLifestylesfor Europe:Settingthe toneforCross-Sector Collaboration
2024 witnessed an exciting beginning for EuropeActive’s the Healthy Lifestyles for Europe (HL4EU) project. Co-funded by the Erasmus+ programme of the European Union, HL4EU aims to foster cross-sector collaborationtopromoteandenablehealthylifestylesthroughphysical
activity. Aligned with the European Commission and World Health Organisation’s (WHO) vision, HL4EU strives to address the rising burden of non-communicable diseases (NCDs) and reduce health inequalitiesacrossEurope.
TheconsortiumbringstogetheradynamicnetworkofnationalandEuropeanorganisationsrepresenting several sectors including fitness, physical activity, outdoor recreation, healthcare (doctors, patients, and carers),andactivemobility–combiningdiversebackgroundsandexpertise.
2024ACHIEVEMENTS
InspiringKick-OffinLyon
TheyearbeganwithahighlyproductivelauncheventinLyon,whereprojectpartnersconvenedto set the stage for the ambitious goals of HL4EU. This meeting laid the foundation for a year of impactfulcollaborationandimplementation.
CallforAction:MobilisingStakeholdersAcrossEurope
InMay,partnerspublishedanimportantCallforActionon“EnablingCross-SectoralApproachesfor Healthy Lifestyles in Europe”, underscoring the urgency of addressing NCDs, highlighting the untappedpotentialofphysicalactivitytotransformpublichealthoutcomes,andofferingtangible recommendations for policymakers. The Call rapidly boasted over 80 endorsements from leading organisationsandstakeholders-supportcanstillbebroughtthroughyoursignatureHERE
High-LevelCommunityBuildingConference
Early November, HL4EU hosted a timely event in Brussels, uniting stakeholders from the health, physicalactivity,andresearchcommunities
This event featured a stellar lineup of speakers from European and international institutions, academia, and civil society, sparking vital discussions and fostering collaboration to accelerate actiononhealthylifestyles
LaunchoftheCross-SectoralHealthyLifestylesPlatform
To conclude the year, the HL4EU team unveiled the Cross-Sectoral Healthy Lifestyles Platform a dedicated hub showcasing best practices and serving as a meeting point for committed stakeholders Thisplatformisavaluableresourceforcollaborationandknowledge-sharing,driving theproject’smissionforward.
HEADINGINTO2025
Asweenter2025,HL4EUissettobuildonthismomentumwithseveralkeyinitiatives:
BroadCallforBestPracticeSharingtoexpandourknowledgebase. VirtualFocusGroupstodeepenstakeholderengagement. Development of Comprehensive Policy Recommendations to guide future actions at the Europeanlevel.
We are excited for the year ahead and extend our heartfelt thanks to the European Commission, ourprojectpartners,andalloursupportersformakingHL4EUaresoundingsuccessinitsfirstyear. Let’scontinueworkingtogetherforahealthier,moreactiveEurope!
