Magazine introduction
As the health and physical activity industry undergoes rapid and dynamic changes, we are excited to presentthelatestinsights,trends,andeventsshapingthesector InourHighlightsMagazine,webringyoua comprehensive overview of key industry developments, policy updates, educational services, and exciting new innovations that are moving the industry ahead Whether you ' re a fitness professional, enthusiast, or advocate,thiseditionoffersvaluableperspectivestailoredtoyourinterests
We appreciate your continued engagement and invite you to explore the evolving future of health and fitnesswithus
8APRIL2025
TheGeneralAssemblyisakey gatheringforEuropeActive’smain stakeholders,wherecritical decisionsshapingthefutureofthe sectoraremade.Meanwhile,the EFAFisadedicatedforumfor nationalassociationpartnersand providesanon-formalplatformto connectandstayinformedabout developmentsinEuropeanpolicies andfitnesssector
SEPTEMBER2025
Focusedonensuringhighquality,standardizededucation fortrainingproviders,thisforum facilitatesupdates,discussions, andcollaborationson accreditationandindustry standards
9APRIL2025
Theleadingeventforindustryleaders, EHFFsetsthestageforinnovationand collaborationastheopeningeventfor theFIBOInternationalTradeShow.
23SEPTEMBER2025
#BEACTIVEDAYisanannual campaignpromotingphysical activitythroughthousandsof inclusiveandsustainableevents allaroundEurope
25-27JUNE2025
Thepremierexecutivegathering, bringingtogetherleadersfrom topcompaniestodiscussthe futureofthefitnessandphysical activityindustry.
active’s active’s active’s
13-14NOVEMBER2025
TheInternationalStandardsMeeting unitesacademics,employers,and educationproviderstoaligntraining withworkforceneedsFocusedon skills,standards,andcareerpathways, itfeaturesinsights,research,andcase studiestodriveindustrycollaboration
4December2025
5DECEMBER2025 CONFERENCE
Thein-personmeetinginBrusselswill serveasayear-endopportunityforour nationalassociationpartnerstoreflect ontheyear’sprogressanddefine prioritiesfortheyearahead
TheExerciseforHealthSummit connectsthefitnesssectorwith healthandpublicpolicytomake physicalactivityessentialto societalhealth
Registernow REMINDER Registerlater #EHFF is is only a week away!
MeettheEuropeActivePresident’sCouncil MembersatFIBOWeek
Throughout FIBO Exhibition Week, you’ll have various opportunities to connect with members of EuropeActive’s President’s Councils whether they’re speaking at the European Health and Fitness Forum, joining FIBO Future Talks, or attending special events In addition, many PC members will be present at their company booths across the exhibition halls Below is a list of where you can find them—don’t miss the chance to stop by, say hello, and engage in meaningfulconversationsaboutthefutureofourindustry!
FIBO Future Talks is an exclusive event organised by FIBO and EuropeActive which delvesintothefusionoffitness,technology,anddigitaltransformation.
Ouraimistoacceleratetheadoptionoftechanddigitalisationwithinthesector,raise awareness about ongoing progress, showcase available innovations, and foster the sharingofbestpracticestoovercomecommonchallenges.
Session 1:
Developing New Revenue Streams with Digital Solutions
10:00 - 10:45 Keynote: The Outsider Advantage: Rethinking Digital Revenue in Fitness
Club
11:00 - 11:45 Panel: Revenue Redefined: Digital Solutions for Future-proof Business Success
Natalia Karbasova FitTech
Jens Schultze Les Mills
Ernst De Neef Funxtion
Tarek Mounir
Nad Myan
Peter Croft
Moderator
Automating Efficiency, Volume and Quality
12:00-12:45Keynote:Ablueprinttoautomation
13:00-13:45Panel:SimplifytoAmplify:LeveragingAutomationfor OperationalExcellence Alex Peacock LeisureLabs
Gymnation
Session3:
Embracing Personal Activity Data with Wearables and Experiences
14:00-14:45Keynote:FromWearabledatatoInsights:UnlockingPersonalDatafor AI-PoweredCoaching
15:00-15:45Panel:WearablesandExperiences:Thepowerofpersonaldata& TurningDataintoAction
DON’T MISS THIS KEY EVENT! REGISTER HERE!
EU AFFAIRS
ExclusiveEUAffairs Interview: MEPNinaCarberry
NinaCarberry
MemberofEuropeanParliament
MEP Nina Carberry is a Member of the EuropeanParliamentrepresentingIrelandwith a strong commitment to promoting health, physical activity, and well-being across Europe. A former champion jockey and wellknown sports personality, she brings her passion for sport and dedication to public service into her political work, championing initiatives that support active lifestyles and community engagement. Her unique background and advocacy make her a powerfulvoicefortheroleofsportinEuropean policy.
From the racecourse to Brussels – EuropeActive would love to hear more about your journey from a professionalathletetoaMemberoftheEuropeanParliament(MEP);andhowthishasshapedyourvision forsportandphysicalactivitypoliciesatEuropeanUnionlevel?
Sport has always been at the core of my life After nearly two decades as a jockey, I learned the values of discipline, resilience, and the importance of health I then transitioned into coaching on Ireland's Fittest Family,whereImentoredcontestantsthroughphysicalchallengesandenduranceexercises
This experience allowed me to apply my athletic background in a new way, focusing on the values of teamwork and physical fitness It reinforced my belief that sport isn’t just for elite athletes, it should be accessibletoeveryone
Lastyear,Iwaseagertotakeonanewchallenge,andrunningfortheEuropeanElectionsfeltliketheperfect waytobringmypassiontoalargerstage.AsanMEP,I’mcommittedtomakingsportapriorityandensuring itsbenefitsreachpeopleacrossEurope.
A strong advocate for greater investment in physical activity for health, particularly through enhanced Erasmus+ support for grassroots projects and by prioritising the2024-27 EU Work Plan for Sport, in the European Commission’s agenda, what are your thoughts on the recent publication of the Commission’s 2025 Work Programme?Hassportandphysicalactivitybeen granted the consideration it deserves and what morecouldbedone?
The Commission’s Work Programme outlines some progress,butphysicalactivityandsportarestillnot giventheprioritytheydeserve
With 46% of Europeans not engaging in physical activity,wefaceserioushealthchallenges,including rising obesity rates, mental health issues, cardiovascular disease, and strain on healthcare systems. These problems are costing Europe both financiallyandintermsofqualityoflife.
The 2024-2027 EU Work Plan for Sport must remain central to the Commission’s agenda. A positive example of how this can be put into practice is Ireland’s National Physical Activity Plan, which has successfully promoted participation through initiatives like active schools and workplace wellnessprograms Butweneedmoreinitiativeslike thisacrossEurope!
I want 2025 to be the year we get Europe moving. That's why I'm hosting an event on April 8th in the European Parliament for World Health Day, highlighting the importance of a lifelong approach tofitnessforallagesandbackgrounds.
We believe the fitness and physical activity communityshouldplayavitalroleinpreventative healthcare.Howcouldoursectorcollaboratemore effectively with EU policymakers to drive meaningful change? What role do you believe European member-based organisations like EuropeActive should endorse to support this effort?
I believe that the fitness and physical activity communityhasacrucialroletoplayinpreventative healthcare. With rising levels of inactivity and the related health challenges facing Europe, it’s essential that policymakers prioritise physical activityasafundamentalpartofhealthstrategy.
To inform policymakers, the fitness sector can play a key part by offering evidence-based recommendations and sharing best practices from local and national levels with us By aligning with public health initiatives and working together to secure funding and support for grassroots programs, we can reach a wider audience and encouragelong-termbehaviouralchange
Researchshowsphysicalactivityandsportaccess canbechallengingduetopractical,personal,and sociocultural barriers. As an advocate for making fitness accessible to all, and having shared your personal struggles with post-natal exercise, how wouldyouproposetodismantlesomeofthemain barriers?
This is a difficult question to answer, as there are manythingstobedoneacrossmemberstates,and solutionsmayvarydependingonlocalcontexts
Erasmus+ Sports and ERDF funding can play a key role For example, in Ireland, Erasmus+ Sports funding has been crucial in supporting disadvantagedcommunitiesbyprovidingaccessto sportsprogramsandactivities.
Over the past three years, demand for this funding has tripled, reflecting the growing recognition of sport’s role in improving health and fostering social inclusion. Initiatives like the European Week of Sport also encourage participation in physical activity at alllevels.
Beyond funding, we need community engagement, educationonphysicalactivitybenefits,andpolicies promoting workplace flexibility for exercise Supporting local clubs, creating safe spaces for activity and challenging cultural stigmas are also crucial
Finally, your professional trajectory is fascinating -arethereanyvaluablelessonsorprinciplesfrom your athletic career that continue to guide you in politicsandlawmakingtoday?
Yes, I certainly learned the importance of discipline and hard work from my sporting career, there's no substitute for putting in the effort, whether you ' re trainingforaraceorworkingonlegislation
I also learned the value of resilience; in both sport and politics, things don’t always go as planned, but thekeyistokeepgoingandadapt
Teamwork is another vital lesson, success is rarely achieved alone These principles are what I bring to my role as an MEP, and they keep me focused on achievinglong-term,meaningfulresultsforpeople
EU AFFAIRS
EUPolicy Developments
StakeholderDialoguefor‘TheRoleofEUpoliciesinshapingtheEuropeanSport Model’, own-initiative report led by rapporteur MEP Bogdan Zdrojewski (18 March2025)
On behalf of the European fitness and physical activity sector, EuropeActive is thrilled to have contributed to this stakeholder dialogue recalling that our membersandsectorarecommittedtoimproveourcontinent’spublichealthand social cohesion through the untapped potential of Health-Enhancing Physical Activity (HEPA) With 45% of Europeans never engaging in sport or exercise, and only15%ofadultsmeettheWHOrecommendedlevelsofphysicalactivity,theEU’s estimatedannualcostofphysicalinactivityrangesaround€80billion.
Our growing sector currently serves over 67 million members through 65 000 facilities-thispopularityshouldbefurtherharnessedtohelpreversepublichealth projectionsandforeseendemographicchallenges,andtocontributetoenabling amoreprosperouseconomythankstoanactiveandhealthyworkforce
A cost-effective tool for prevention, management, and care of NonCommunicableDiseases,HEPAmustbegiventheattentionandspaceitdeserves underbothEUpoliciesandtheEuropeanSportModel,whichcouldbeattainedby Leaning away from the current Pyramid model and towards the ‘Church model’ that provides more room, resources, and consideration to the participatory physical activity of the many (and not the elite competitions of thefew),
Endorsing a greater role to foster cross-sectoral collaborations: health behaviours are shaped by structural and systemic factors that exceed individual control and responsibility- societal and structural shifts require widespread collaboration for greater and sustainable impact. This is true for boththepublicandprivatesectors,andpublic-privatepartnershipcansurely playagreaterrole, Involving additional policy fields to sport, notably health, education and mobility
The report is hoped to be presented, debated, and voted on before the summer break,andtobediscussedinanAutumn2025plenarysession.Morepeople,more active,moreoften:let’smakethisarealitybysupportingandenablingindividuals toreachnewlevelsofhealthandproductivity!
HealthCommitteeurgesincreasedEUfundingforhealth
Members of the European Parliament Health Committee called on Health Commissioner Olivér Várhelyi during a structuraldialogue to advocate for greater investment in health in the next Multiannual Financial Framework (MFF). Recognising the crucial role of health in ensuring a competitive and resilient Europe, the committee emphasised the need for the 2028-2034 EU Budget to provide sufficient resources for public health, prevention, innovation,digitalhealth,andhealthinfrastructure
During the dialogue, the Health Commissioner acknowledged concerns about the forecasted 20% reduction in Europe’s health budget and expressed his intention to restore funding As negotiations on the post2027MFFcontinue,theEuropeanCommissionwillreleasea draftproposalinJuly2025 Toensurebroadinput,a series of public consultations are now open, allowing all Europeans to share their views on budget priorities until Tuesday6May2025
This is a key opportunity for fitness and physical activity stakeholders to influence the future of EU health funding and policies. Protecting investment in prevention and strengthening collaboration to promote healthy lifestyles and increase physical activity are essential for long-term publichealthandwell-being.Toensuretheseprioritiesare reflectedinthenextEUbudget,weurgeallstakeholdersto share their perspectives by participating in the public consultationHERE.
EuropeanHealthReportWarnsofWorseningLifelongHealthChallenges
The WHO European Health Report 2024 highlights alarming health trends across the region, warning of stagnationorevenregressioninkeyhealthindicators Despitehavingsomeoftheworld’sstrongesthealth systems, the European Region sees nearly 76,000 children die before the age of five each year, while noncommunicablediseases(NCDs)claimoneinsixlivesbeforetheageof70
Whilesomeprogresshasbeenmade-atleasttencountrieshavemettheWHOtargetofa25%reductionin premature mortality from NCDs - these diseases remain the region’s leading cause of death. Cardiovascular diseases alone account for one-third of premature deaths, with significantly higher risks in EasternEuropeandCentralAsia.Cancerisresponsibleforclosetoanotherthird.
WHO Regional Director Dr. Hans Kluge stressed the need for urgent action, pointing to, among other risk factors, the role of unhealthy lifestyles and low physical activity in driving chronic diseases. Addressing thesefactorsiscrucialtoimprovinglong-termpublichealth.
NewReportHighlightsPhysicalInactivityandObesityasMajorHealth
The2024HealthataGlance:EuropereporthighlightstheongoingchallengesEuropeanhealthsystemsface astheyrecoverfromtheCOVID-19pandemicandadapttodigitalisation,climatechange,anddemographic shifts Thisyear’seditionemphasisestwokeythemes:addressinghealthworkforceshortagesandpromoting healthylongevity.
Despite efforts to reduce lifestyle-related health risks, progress has stalled, with significant socio-economic disparities. Poor nutrition and lack of physical activity are major contributors to rising obesity rates, particularly among adolescents and older adults. In 2022, more than 20% of 15-year-olds in the EU were overweightorobese,withfiguresexceeding25%inMalta,Greece,andRomania.Amongadults,obesityrates peakedataround20%forthoseaged65-74.
Physical inactivity is a growing concern, especially among older Europeans. Only 22% of people over 65 engage in sufficient physical activity, despite its proven benefits in preventing cardiovascular diseases, depression, and other chronic conditions Worryingly, 78% of this age group fail to meet WHO recommendationsforweeklyexercise,comparedto65%ofyoungeradults
Unhealthy behaviors remain widespread across the EU In 2022, 18% of adults smoked daily, one in five engaged in heavy drinking at least once a month, and over half of adolescents consumed inadequate amounts of fruit and vegetables Additionally, only 15% of Europeans met WHO-recommended physical activitylevels,underscoringtheurgentneedforstrongerpoliciestopromoteactiveandhealthylifestyles
TheOmnibusPackage,Addressingsimplificationandcompetition?
PresentedbytheEuropeanCommissionon26February,theOmnibusPackageproposestoamendseveralkey lawsfromtheEuropeanGreenDealincludingtheCorporateSustainabilityReportingDirective(CSRD)andthe Corporate Sustainability Due Diligence Directive (CSDDD) These rules mandate companies to disclose their environmentalfootprint,climaterisks,andtheimpactoftheirsupplychainsonsustainabilityandhumanrights –butsomesaytheseregulationsoverlap,withinconsistentreportingrequirements
Inresponsetoconcernsoversustainabilityregulationcomplexity,theoverarchinggoalofthesechangesisto enhance the EU’s competitiveness amid geopolitical turmoil and economic uncertainty by reducing bureaucraticredtape ThisalignswiththeBudapestDeclaration,whichseekstolowerreportingburdensby 25%withinthefirsthalfoftheyear AreportbyformerEuropeanCentralBank(ECB)PresidentMarioDraghi suggestedthatexcessiveEUregulationshinderbusinessesfromscalingupandcompetingwithglobalrivals suchastheUSandChina.
OneoftheOmnibusPackage’smajorchangesisasignificantreductionintheCSRD’sscope,exemptingaround 80%ofpreviouslycoveredfirms Inaddition,reportingdeadlinesforcompaniessettocomplyin2026or2027 have been postponed by two years, making disclosure voluntary under current sustainability reporting standards.
Reactions to the proposal have been mixed On one hand, the European Banking Federation welcomed the proposal,andareportfromtheECBhighlightedtheneedfortransparencyingreenfinancetoattractcapital investmentbutwarnedthatoverlycomplexreportingrequirementscouldhindertheseefforts Ontheother,the EuropeanBankingAuthority(EBA),believesthattheCSRDwillimprovetheavailabilityofESG(Environmental, Social,andGovernance)data.Withoutthisregulation,financialinstitutionswouldhavetorelyonthird-party dataproviders,whichcouldleadtoinconsistenciesinstandardisationandtransparency.
Thecentralbankreliesondatatoidentifyclimateandnatureriskstobanksandtheeconomy Reportingfrom thesesustainablefinancialruleswillimprovethisdata,ECBexecutiveboardmemberFrankEldersonsaidina speech.“Thisisessentialtoensurethatthebroadersustainablefinanceframeworkcanserveitspurposeof unlockingfinanceforthegreentransitionandtherebycontributingtoEurope’scompetitivenessagenda,”he said.
Notallcompaniessupportthesimplificationpackageeither,withmanyEuropeancompanieshavingspoken out in favour of the EU CSRD and CSDDD and have asked for simplification without deregulation. There’s a consensusamonginvestors,regulatorsandadvocatesthatclimatechangeriskisafinancialriskandsome type of reporting is needed to help protect the wider economy. A group of investors and asset managers warnedtheomnibusregulationwouldnotonlyweakendisclosuresbutcoulddamagethebloc’slong-term competitiveness. Changing the implementation of the rules could be worse, as investment and competitivenessarefoundedonpolicycertaintyandlegalpredictability,andtheomnibusrisksundermining both,bigconsumerbrandslikeUnilever,NestléandPrimarkwarned.
Unsurprisingly, the proposal has drowned criticisms from some European Parliament members. French MEP Pascal Canfin described the day of the proposal's announcement as "contradictory" for European climate policy,arguingthattheOmnibusPackageweakensthefoundationoftheGreenDeal. CommissionerforFinancialServicesMariaLuísAlbuquerquehasdismissedconcernsthatthebillconstitutes deregulation,statingthatcertainaspectsofgreenreportinghaveprovenoverlyburdensomeand,attimes, disproportionate CommissionerforanEconomythatworksforPeople,ValdisDombrovskis,hasreinforcedthis view,assertingthatthechangesaimtoimplementGreenDealobjectivesmoreefficientlyandatalowercost Beforebecominglaw,theOmnibusPackagemustsecureapprovalfromboththeEuropeanParliamentandthe CounciloftheEU.
EU AFFAIRS
AdvancingThrough EUSupport
ThestartoftheyearistraditionallyabusyoneforEuropeActive’sBrussels,and2025hasbeennoexception. A significant amount of effort has been dedicated to finalising newly ended European projects, to keep the ballrollingforthoseongoing,andtopreparingfuturecollaborationsthroughnewapplicationsubmissions
TheEuropeanWeekofCleanSport(EWCS)Conferenc
On 30 January 2025, EuropeActive hosted the final European Week of Clean Sport (EWCS) Conference in Brussels. The event brought together leaders from anti-doping authorities, the fitness and physical activity sector, public health representatives, and policymakers to advance the shared goal of promoting clean sport, physical activity, and fitness, and to discuss the steep evolution of doping trends in these environments
The event showcased the EWCS Campaign conceptualisation, implementation and evaluation, and showcased the variety of different activities and events that brought the campaign to life across partner countriesthankstotheNationalAnti-DopingAgenciesofBulgaria,Cyprus,Poland,andPortugal
The roundtable’s focus was opportune, as it discussed current doping trends in recreational sport, physical activityandfitness,andbenefittedfromqualityspeakers ModeratedbyProfessorMikeMcNamee,thepanel featured April Henning (Associate Professor & Head of Research, Edinburgh Business School, Heriot-Watt University),HenkJanThoes(ProductDirector,Basic-Fit),andFredrikLauritzen(ScienceDirector,Anti-Doping Norway) Key topics included identifying high-risk environments, such as gyms and online spaces, the growing normalisation of doping for aesthetic purposes, and fostering synergies between anti-doping and fitness initiatives. The discussion also examined how fitness centres can address these challenges while remainingfocusedontheircoremissionofpromotingandenablinghealthylifestyles.
All project deliverables are now available for consultation, offering greater insight into the campaign’s key components and achievements- valuable information for those potentially interested in partnering in this
#BEACTIVEDAY
2025CampaignKick-Off
The#BEACTIVEDAY2025campaignofficiallylauncheditsactivitieswithanonlinekick-offon26February,bringing together all National Associations interested in participating in this year’s campaign This year, the EU-funded projectconsortiumincludesEuropeActivealongsideourNationalFitnessAssociationsfromAustria,Bulgaria,Finland, France,Hungary,Italy,Serbia,andSweden.
For its fifth edition, #BEACTIVE DAY 2025 is dedicated to addressing the prevention and management of noncommunicablediseases(NCDs)throughHealth-EnhancingPhysicalActivity(HEPA) Theinitiativeaimstoequipits consortiumwiththenecessaryexpertisetodeveloptailoredphysicalactivityprogrammes,helpingtoalleviatethe burdenofNCDsonindividualsandhealthcaresystems.
The2025focusofthecampaignholdsparticularsignificanceasitbuildsuponrecentmomentumgainedfromthe #BEACTIVE DAY 2024 Final Conference, where European Heart Network (EHN) CEO extended an open invitation for collaboration with EuropeActive’s members As the campaign has now firmly established itself as a recognised initiative, with most coordinators experienced in the process and timeline, this presents an ideal opportunity to leveragethecampaignasatooltofosterpartnershipsandcollaborationswiththehealthsector
KeyFocusof#BEACTIVEDAY2025:
Strengtheningcollaborationswithhealthcareorganisationstopromotephysicalactivityasameanstoprevent andmanageNCDs.
AddressingbarrierstofitnessandphysicalactivityforpeoplewithNCDsandthoseatrisk RaisingawarenessabouttheimpactofNCDs,whichaccountfor90%ofalldeathsand80%ofthehealthburden Promotingphysicalactivityasaproven,recognised,andcost-effectivetoolinpreventingandmanagingNCDs AspartoftheEU-fundedproject,anHEPAGuidewillbedeveloped,groundedinrealneedsidentifiedduringinpersonworkshopsandinformedbyexpertcontributions.
Dr Viktor Oliva, Assistant Professor and Researcher at Comenius University,Slovakia,presentedhisresearchduringthefirstEuropean Fitness Associations Forum (EFAF) roundtable of the year. His presentationprovidedextensivedataandresearchonhowphysical activity reduces cancer risk, supports treatment and rehabilitation, and the role of exercise as part of medical prescriptions for cancer patients
Dr Oliva also presented compelling evidence on the interconnections between various NCDs and their impact on physical and mental health, and emphasised that physical activity is a vital and cost-effective tool for improving quality of life and health outcomes across all ages. However, he highlighted a key challenge: policymakers often demandcountry-specificdatabeforeintegratingphysicalactivityintohealthcaresystems.
Amongotherexperts,DrOlivawillcontributetotheHEPAfocusof#BEACTIVEDAY2025.Hewillsharehisknowledge andpracticalexperiencewithNationalAssociationsandcontributetodevelopingtheHEPAGuide.
With the campaign now officially kick-started, stakeholders and partners are encouraged to actively engage in shapingafuturewherephysicalactivityisseamlesslyintegratedintohealthandwell-beingstrategies
Dr Viktor Oliva’s Involvement in the HEPA Guide and #BEACTIVE DAY2025
EU AFFAIRS
ShareYourGoodPractices!HL4EUCallsforExamplesofCross-SectorCollaboration
EuropeActive,inpartnershipwiththeHealthyLifestylesforEurope(HL4EU)project,invitesfitness,health,and physicalactivitystakeholderstocontributetoourCallforGoodPracticeSharing TheCallislookingforrealworldexamplesofsuccessfulcross-sectorcollaborationsthatusephysicalactivitytopromote,andenable, healthierlifestyles Bycollectingandsharingtheseinitiatives,weaimtoinspireactionandstrengthenefforts towardamoreactiveandhealthierEurope
HL4EU is committed to fostering collaboration across sectors to create sustainable environments that supportactiveliving OurconsortiumbringstogetherleadingNGOsandsectorrepresentativesfromphysical activity,sport,outdoormobility,healthcare,andpatientandcaregivercommunities Bybreakingdownsilos, strengthening networks, and supporting innovative partnerships, we seek to drive lasting change with a strongfocusonpreventivehealth
Selected initiatives will be showcased on the HL4EU Cross-Sectoral Good Practices Platform, a dedicated resource highlighting impactful and sustainable strategies that maximise public funding and inspire future initiatives. The most successful examples will also have the opportunity to participate in Virtual Focus GroupsandcontributetopolicyrecommendationsthatwillshapefutureEuropeanstrategies.
This is your chance to showcase your work, influence policy, and help create meaningful, lasting change acrosssectors.Joinusinshapingahealthier,moreactiveEurope! Forsubmissioncriteriaanddetails,pleaserefertothisdocument.
FITNESS FRONTLINES
OnyxRedefinesLuxury FitnessFacilities
Every element in a fitness center influences the way users connect with the space. Owners and operators carefully select lighting, flooring and finishes to reflect their brand, creating an intentional environment. Fitness equipment should do the same. It should blend seamlessly, delivering both performance and a bespokeexperience.
Matrix recognised the need for equipment that complements luxury fitness spaces, where design and technologyshapebothaestheticsandfunctionality Onyxwasdevelopedforthosewhoexpecteveryaspect of their facility to reflect sophistication and quality From premium materials to advanced technology, Onyx was designed with direct input from facility owners, allowing more influence over how guests engage with theirbrand
“We built and developed this product with the customers for the customers,” said Andrew Kolman, Vice President of Global Product Development “It was about delivering a solution that looked like it belonged in thefacilitiestheydesigned,builtandmanaged”
ACollectionBuiltonCustomerInput
TheMatrixteamworkedcloselywithfacilityownersand operators who knew exactly what they wanted They had high expectations for durability, biomechanics and ease of use, but they also needed equipment that complementedtheeleganceoftheirspace
“We started with nine different treadmill concepts, just anaestheticpaletteofdifferentthingswecoulddo We metwithseveralcustomersatthatphasetorefineand takefeedback Overseveralmonths,weengagedthem multipletimestomakesurewewereontherightpath,” saidKolman.
The result is a collection that blends form and function with refined details, elevated accents and rippling textures that reflect precision craftsmanship. Inspired by high-end interiors and automotive design, the Onyx Collection brings a unified aesthetic and captivating presencetofitnessspaces.
BrandingThatBecomesPartoftheExperience
Onyx turns every workout into an opportunity to strengthen brand presence and create lasting engagement Custom welcome screens, branded user interfaces and on-screen messages create a personalizedexperiencefromthemomentausersteps onto the equipment, while full-spectrum ambient lighting ensures Onyx feels like an integral part of the space.
Onyx helps operators design an environment that feels seamless, polished and distinctive. Every workout becomes an opportunity to deepen the connection betweenusersandthefacility.
TechnologyThatConnectsOperatorsandUsers
Beyond its striking design, Onyx introduces a built-in facility concierge service that enables real-time interaction between operators and users With a simple tap,userscancontactstaffforworkoutguidance,access promotions or receive personalised offers This seamless communication enhances the user experience without disruptingtheworkout
“Weknewthatforthistowork,itcouldn’tjustlookgood,it had to function in a way that makes life easier for both operators and users,” said Kolman “The concierge service is a direct way for facilities to engage their users withoutaddedeffort.”
This level of service builds trust and brand loyalty. Onyx createsanexperiencethatkeepsusersengaged,making everyvisitfeelmeaningful.
ANewStandardinPremiumFitnessSpaces
When Onyx debuted, facility owners immediately recognised how design, technology and branding could come together to create something new and innovative. Attradeshows,operatorssawhowOnyxdeliveredalevel of refinement rarely found in commercial fitness equipment.
“This is 20 years in the making,” said Kolman “We took everythingwe’velearned,pushedourmanufacturing,our technology, our design and delivered something the industryhasn’tseenbefore”
Matrix has always set high standards for durability and meaningful innovations across all categories Onyx continues that legacy, giving facilities a collection on their fitness floors that meets their expectations for function while introducing a new level of design and customisation Onyx gives facility owners the tools to createanimmersivebrandexperience,redefiningwhatit meanstoengage,connectandinspire.
See how Onyx blends performance and luxury. Visit Onyxtolearnmore.
Liikuntayrittäjät/FinlandActive:
NewBranding& Collaborationwiththe HealthandWellbeing SectorinFinland
The Finnish Health and Fitness Association, formerly known as SKY, has rebranded as Liikuntayrittäjät/FinlandActive.
Process
The need for change had been recognised and discussed even before the coronavirus pandemic However,whenthepandemichit,prioritiesshifted-the survival of the industry became paramount Despite thischallenge,plansfortransformationcontinued
In Finland, advocacy efforts have long focused on the broader sports and fitness sector, including HealthEnhancing Physical Activity (HEPA), as well as social andhealthcarereforms-notjustthegymbusiness.As our mission expanded, it became clear that our membership should also grow to include all types of sports and fitness companies. Additionally, our previous name - particularly the acronym SKY was often confused with other organisations, highlighting theneedforastronger,cleareridentity.
Rebranding requires more than just a new name - it demands a fresh identity, a new look, an updated brand, a compelling story, and a clear strategic focus However, such transformation also requires financial resources
People drive change, and this process was no exception Our new President’s strong commitment to the transformation, along with the Board’s support, played a crucial role We leveraged our network to find a high-impact partner to guide this change. In collaborationwithMiltton–AgencyforChangemakers, wesuccessfullyshapedourtransformation.
“At Miltton, we trust that clear communications, a design mindset, and creative solutions can transform societies,business,andperceptions.”
Liikuntayrittäjät/FinlandActive is the only internationally networked advocacy association that empowers companiestoinfluencepolicyanddrivechangeinFinland-acountrywheredecliningphysicalactivitythreatens bothindividualwell-beingandeconomicsustainability.
www.liikuntayrittajat.fi
PartoftheStory
“A vibrant Finland needs more energising physical activity. In this way, we will take care of the physicalandmentalhealthofFinns,whilemaintainingaplatformforwell-beingandinnovationinthe future. The carrying capacity of society depends on successful physical activity companies that can offersuitablephysicalactivityservicestoeveryFinnthroughoutthecountry.
FinlandActivewantstobringtheentiresectortogether.Onlywithacommonwillandcollectivepower canwecreateaneffectivemovementinpeopleandsociety.
Onlywhensocietyfullyrecognisesthevalueofoursectorandprovidestheconditionsforgrowthcan weensurethatFinnsstayfitforthefuture.”
Collaboration with the Health and Wellbeing Sector
A Strong and Committed Finland is a key initiative ofPrimeMinisterPetteriOrpo’sGovernment,withthe Get Finland Moving program serving as a dedicatednationalpolicyforphysicalactivity
Objective
The government aims to increase physical activity across all age groups. To achieve this, a crossadministrative action plan is being developed to promoteactivelifestylesandfunctionalcapacity. This action plan will be implemented through various measures, including 35 operational programsandtheMakeaMoveproject.
Key Focus Areas in Collaboration with the Health andWellbeingSector
Physicalactivitycounseling
Lifestyleguidance
Exercisereferralprograms
Occupationalhealthcareinitiatives
Tax incentives for physical activity (special project by the Ministry of Finance, 19.09.2023 –31.05.2026)
#BEACTIVEDAY–Liikuntapäivät
Upcoming update on prevention and current careguidelines:“ExerciseasMedicine”
By strengthening partnerships across the health, fitness, and policy sectors, we are ensuring that physical activityisrecognisedasacornerstoneofpublichealthandeconomicresilience.Oureffortsgobeyondjust advocating for the industry - we are actively shaping a future where movement is an integral part of daily lifeforallFinns
This is just the beginning By uniting our industry and engaging with policymakers, Liikuntayrittäjät/FinlandActive is setting a new standard for how fitness and well-being contribute to societyandpavingthewayforahealthier,moreactiveFinland Themovementstartshere!
EUROPEACTIVEFITCERT&EREPS
LOCATION:KOELNMESSE,DEUTZ-MÜLHEIMER STRASSE111,50679COLOGNE,GERMANY
TIME:17:15–18:10
SYMPOSIUM SPONSOR
Strengthening FitnessEducation AcrossEurope
EuropeActive’s Educational Services Department has seen a vibrant start to the year, marked by key developments in the field of strength and conditioning education, international collaborations, and ongoingcommitmenttoexcellenceinfitnesstrainingstandards.
InternationalEngagement:NSCAEuroCon25
Julian Berriman, Chair of EuropeActive’s ProfessionalStandardsCommittee(PSC),recently represented the organisation at the NSCA EuroCon 25 the inaugural European conference of the National Strength and Conditioning Association (NSCA) Held biennially, the event brings together leading scientists, coaches, and trainersfromacrossEuropetoexplorethelatestin strength training, conditioning, sports science, andnutrition.
Dr Ian Jeffreys, NSCA President and a globally recognised coach and educator, welcomed Mr Berriman to the conference. Dr Jeffreys has played a pivotal role in developing the EuropeActive Level 4 Strength and Conditioning Coaching Standards, serving as Chair of the PSC Technical Expert Group responsible for the standard'screation Hispresenceunderscoredthe growing synergy between EuropeActive and international organisations advancing evidencebasedtrainingstandards
Reflecting on the wider relevance of strength and conditioning, Dr Jeffreys noted:
“While strength and conditioning has long been integral to elite sport, its methodologies are increasingly being adopted across a broader range of contexts. This evolution reflects a growing appreciation of its role in enhancing physical preparedness and overall health. EuropeActive’s introduction of the Level 4 standard is a landmark step, offering a robust foundationinboththeoreticalknowledgeandpracticalcompetencies.”
Level4StrengthandConditioning
Following extensive development by a panel of expert practitioners, EuropeActive has officially launched its Level 4 StrengthandConditioningCoachingStandardinSeptember2024. These standards provide a structured educational pathway for professionals looking to gain both theoretical understanding and practicalcompetenceinthefield.
The first training providers to receive accreditation under this standardare:
FitnessAcademyEurope(FAE)
SafiranIranianTavana
International Academy of Sports Science and Technology (IASST)
Eachunderwentarigorousreviewprocess,withexternalvalidation fromDrJeffreyshimself
Professionals certified under this programme are qualified to design and deliver comprehensive physical preparation programmes, enhancing performance across various domains
Recognition on the European Register of Exercise Professionals (EREPS)addsfurthercredibilitytotheirqualifications
RenewedCommitmenttoQuality
In addition to these new approvals, several established providers have recently renewed their EuropeActive accreditations,demonstratingtheirongoingdedicationtodeliveringhigh-qualityfitnesseducation:
Fitspro(France)
Molkomsfolkhögskola(Sweden)
FitnessAcademyEurope(IranandUAE) Starts2Move(Netherlands)
Their continued alignment with EuropeActive standards ensures that learners receive industry-leading instruction and that the credibility of the EuropeActive accreditation remains strong across diverse educationallandscapes.
EDUCATIONAL SERVICES
FitcertLaunchesNew WebsiteAheadof CologneSymposium
As the European fitness sector continues to evolve and mature, two of EuropeActive’s flagship initiatives FITcert® and EREPS are stepping into the spotlight with renewed purpose. A redesigned websiteandahigh-profilesymposiuminColognethisAprilmarkthenextphaseinraisingstandards andpromotingprofessionalismacrosstheindustry.
ANewDigitalHomeforFITcert®
The recently launched wwwfitcerteu offers a fresh and streamlined experience for clubs, operators, and professionalsinterestedinlearningmoreaboutFITcert®,theindependentcertificationschemedevelopedby EuropeActive With improved navigation, and clearer guidance on how to engage with the certification process, the new website serves as a vital platform for clubs aiming to demonstrate their commitment to operationalexcellenceandindustrystandards
FITcert®isbuiltupontheEuropeanstandardEN17229,offeringastructured,tieredcertificationthatassesses fitness clubs against rigorous criteria in areas such as safety, customer care, staff qualifications, and management processes. Certification provides not only external recognition but also a clear internal frameworkforcontinuousimprovementandlong-termcredibility.
Thetimingofthisdigitalrelaunchalignswithrenewedsector-widediscussionsaroundtrust,quality,andthe needforconsistentstandards aconversationthatwillbebroughttolifeatanimportantupcomingevent.
EuropeActive FITcert® & EREPS Symposium Set for Cologne
Taking place on Wednesday, 9th April 2025, immediately after the European Health & Fitness Forum (EHFF), the EuropeActive FITcert® & EREPS Symposium will be held at Koelnmesse in Cologne, Germany,from17:15to18:10
The symposium promises to be a forward-looking gathering of thought leaders, operators, and certification experts. With a focused programme anddynamicspeakers,itaimstoexplorethecentral rolethatstandardsplayinshapingastronger,more professionalEuropeanfitnesssector.
WhyThisSymposiumMatters
In a rapidly changing fitness landscape, the importance of quality assurance, professional recognition, and trust has never been greater. This symposium will examine how FITcert® and EREPS the European Register of Exercise Professionals are providing critical structure and credibility for both fitness facilities and the professionals who work withinthem.
Through keynote presentations, case studies, and a live panel discussion featuring major European operators,theeventwillhighlighthowstandardsare already being implemented to improve service delivery,enhancesafety,andbuildpublictrust
PROGRAMMEHIGHLIGHTS
OpeningRemarks–ThePowerofStandards Speaker:KaiTroll
An energising look at why consistent, transparent standards are vital for the sector’s growth
StandardsinAction–BuildingTrust,Ensuring Quality
Speaker:CliffCollins
A practical overview of how FITcert® and EREPS arebeingappliedacrossEurope.
OperatorInsights:StandardsontheGround
Panellists:Stan de Lange (Sportcity), Henk Jan Thoes(Basic-Fit),TBC
Industry leaders share first-hand experiences of implementing FITcert® and EREPS within their organisations
ClosingQ&A–YourPathtoCertification Speaker:CliffCollins
An open forum for attendees to ask questions and explore how to begin their certification journey
LookingAhead
The 2025 Symposium represents more than just an industry update it is a strategic milestone in building a more professional, ethical, and unified Europeanfitnesssector BothFITcert®andEREPSplay a central role in that vision, and this event offers a uniqueopportunitytolearn,connect,andshapethe nextsteps.
With the launch of the new FITcert website and the upcoming Cologne Symposium, EuropeActive continues to lead the way in driving forward standards that benefit everyone from club operatorsandprofessionalstotheendconsumer.
