Magazine introduction
As the health and physical activity industry undergoes rapid and dynamic changes, we are excited to presentthelatestinsights,trends,andeventsshapingthesector.InourHighlightsMagazine,webringyoua comprehensive overview of key industry developments, policy updates, educational services, and exciting new innovations that are moving the industry ahead. Whether you ' re a fitness professional, enthusiast, or advocate,thiseditionoffersvaluableperspectivestailoredtoyourinterests.
We appreciate your continued engagement and invite you to explore the evolving future of health and fitnesswithus.
4December2025
TheExerciseforHealthSummit connectsthefitnesssectorwith healthandpublicpolicytomake physicalactivityessentialto societalhealth.
TRAINING PROVIDER
15October2025
Focusedonensuringhighquality,standardisededucation fortrainingproviders,thisforum facilitatesupdates,discussions, andcollaborationson accreditationandindustry standards
5DECEMBER2025
Thein-personmeetinginBrusselswill serveasayear-endopportunityforour nationalassociationpartnerstoreflect ontheyear’sprogressanddefine prioritiesfortheyearahead
15APRIL2026
Theleadingeventforindustryleaders, EHFFsetsthestageforinnovationand collaborationastheopeningeventfor theFIBOInternationalTradeShow
E U a n d P u b l i c A f f a i r s
EU AFFAIRS
ExclusiveEUAffairsInterview: MEPBogdanAndrzejZdrojewski
BogdanAndrzejZdrojewski MemberofEuropeanParliament
Bogdan Andrzej Zdrojewski (EPP, Poland) is a secondtermMemberoftheEuropeanParliamentandVice-Chair of the Committee on Culture and Education. He was rapporteur for the Parliament’s own-initiative report on the European Sport Model (which included the stakeholder consultation to which EuropeActive contributed) and is set to lead on the Erasmus+ report–files directly impacting relevant EU policies, including sport and physical activity, cross-sectoral collaboration, and wider access to active lifestyles. Previously, he was Mayor of Wrocław (1990–2001) and Minister of Culture andNationalHeritageofPoland(2007–2014).
Asrapporteurofthe“RoleofEUpoliciesinshaping the European Sport Model” report, could you describe what the European Sport Model is and, how does fitness and health-enhancing physical activity (HEPA) fit into it, alongside professional andelitesportactivities?
The European Sport Model is built on fundamental principles such as fairness, open competition, sporting merit, and solidarity across all levels of sport These core values have been reaffirmed through numerous resolutions, reports, and public debates, reflecting a need to safeguard and promotesportasavitalelementofEurope'ssocial and cultural fabric. Europe’s commitment to reinforcing the European Sport Model remains strong. However, sport now stands at a critical crossroads. Increased commercialisation, foreign and state-level investments and ownership, profitdriven models, breakaway competitions, and ongoing governance challenges all pose significant threats to the integrity and long-term sustainabilityofsport Forthesereasons,itmustbe clearly stated: there is no elite sport without grassrootssport
InsightofdeliveringonHEPA’sprovenpotentialas a cost-effective driver of health and competitiveness, how can the EU support and enable physical activity providers to improve accessandtoincreaseexerciselevelsregardlessof background,age,orfitnesslevels?
Every day, millions of Europeans walk, run, go to the gym, or engage in various forms of physical activity These everyday actions are not only the foundation ofcompetitivesportbutalsovitalformaintainingthe health and well-being of our population To encourage this, the report presents several recommendations to boost physical activity across Europe Promotingsportatalllevelsisessential-not onlyforthesuccessofelitecompetitionsbutalsofor fostering a healthier, more active society Key proposals in the report include improving infrastructure and access, increasing funding for sport and physical activity through the Erasmus+ programme, and expanding the number of volunteersinvolvedinsport.
EU AFFAIRS
AsrapporteurontheupcomingErasmus+report,howdoyouseefuturesupportofErasmus+forfitness and physical activity, particularly given the EU’s increasing focus on defence, security and other geopoliticalpriorities?
As rapporteur on the upcoming Erasmus+ report, I believe that support for fitness and physical activity remains a vital component of the programme’s future, even as the EU increasingly prioritises defence, security, and geopolitical challenges Of course, it is our duty in the European Parliament to support sport and physical activity, including their visibility and funding In the new Erasmus+ proposal for 2028–2034, there is currently no earmarking for sport, but I assure you that we will fight to secure it Physical activity plays a crucial role in fostering resilience, well-being, and social cohesion among young people across Europe-qualitiesthatareessentialintoday’scomplexgeopoliticallandscape
By continuing to integrate fitness and physical activity into its initiatives, Erasmus+ can contribute to a holistic approach that supports not only personal development but also the broader goals of unity and stabilitywithintheEU
ThisyearcelebratestheEuropeanWeekofSport’s(23–30September)10thanniversary,withafocuson promotinghealthierdigitalhabitsandinspiringeveryoneto#BeActive.Whatmessagewouldyouliketo shareaheadofthecampaign,andhowdoyouseefitnessandphysicalactivitydrivingthesegoals?
As we celebrate the 10th anniversary of the European Week of Sport, it’s inspiring to see the focus on promoting healthier digital habits alongside encouraging everyone to #BeActive. In today’s increasingly digital world, balancing screen time with physical activity is more important than ever for our overall wellbeing. Fitness and physical activity not only improve our physical health but also boost mental clarity, reducestress,andfostersocialconnections.
Mymessageaheadofthecampaignissimple:embracemovementasavitalpartofyourdailyroutine,no matter your age or lifestyle. Whether it’s a short walk, a quick workout, or a fun sport, every bit of activity helps create a healthier, more balanced life. By integrating fitness into our digital lives, we can use technologyasatooltomotivateandconnect,ratherthandistract.Together,let’smakephysicalactivityan essentialpartofourdailyhabitsandinspireothersto#BeActive.
Onapersonalnote,whatroledoesexerciseplayinyourownlife,andhowhasitshapedyourperspective onthepoliciesyounowhelpdrive? S th l b i t tt dIh l d i d thl t th l
EU AFFAIRS
MovingTo Healthan
Every September, thousands of free events light up Europe under the #BEACTIVE DAY banner, a campaign designed to celebrate physical activity and underline the importance of exercise for all An initiative of the European fitness and physical activity sector, the campaign is coordinated by EuropeActiveinpartnershipwithnationalassociationsacrossthecontinent
This year, #BEACTIVE DAY placed a special focus on the role of Health-Enhancing Physical Activity (HEPA) in preventing and managing non-communicable diseases (NCDs) such as cardiovascular conditions,diabetes,cancersandchronicrespiratorydiseases.Tosupportthis,EuropeActivepublished theHEPAGuide–freelyavailableinninelanguages;whichoffersevidence-basedadvice,programme designtipsandinclusivestrategiesforprofessionalsandcommunities.
AMILESTONEOPENINGINCOPENHAGEN
An official partner of European Week of Sport (EWoS) since its inception, EuropeActive was proud to attend theopeningceremonyinCopenhagen(23September) Thisyear’seditionmarkedthe10thanniversaryofEWoS, and was celebrated in an urban sport facility, GAME Streetmekka, the gathering brought together 150 guests representing international organisations, NGOs, national coordinators and grassroots partners Highlights included volunteer-led workshops in basketball, parkour and street football, as well as danceenergisers
A symbolic moment came when His Majesty King FrederikXofDenmarkjoinedEuropeanCommissioner GlennMicallef and Denmark’sMinisterforCulturefor a basketball challenge – ten shots to symbolise ten years of the initiative. The event showcased the inclusiveandcelebratoryspiritattheheartoftheWeek, reinforcingthecallto“scrolllessandmovemore. ”
#BEACTIVEDAYINBRUSSELS
EuropeActive hosted its third Brussels edition of #BEACTIVE DAY event on 30 September at the Complexe Sportif Cynthia Bolingo, in partnership with Réseau Santé Diabète and supported by Florence Frelinx, First AlderwomanoftheCityofBrussels.
In line with this year’s campaign focus, the event was articulated around adapted physical activity sessions to ensure accessibility for all. Residents from the Marolles neighbourhood (up to 86 years old!) joined a morning of activities that showcased how physical activity can be fun, inclusive,andaccessibletoall.
The programme opened with Sport sur ordonnance (adapted physical activity prescribed for health), followed by a calming sophrology session combining relaxation, movement, and breathwork, and concluded with an inclusive dance class led by a teacher experienced in working with neurological patients The event was a celebration of diversity in movement, underlining that everyonecanfindtheirownwaytobeactive
LOOKINGAHEAD
With participation stretching across the continent and supported by the European Union, #BEACTIVE DAY 2025 reinforces the message that being active is for everyone, regardless of age, ability, background, or physical fitness levels By combining evidence, inclusion and celebration, EuropeActive and its partners continue to show that movementisoneofthemostpowerfultoolsforhealthand wellbeing
As the HEPA Guide reminds us, physical activity is not just aboutfitness–itisaboutresilience,preventionandquality of life And with each passing September, the #BEACTIVE DAYcampaignbringsEuropeonestepclosertothatgoal
APAN-EUROPEANMOVEMENT
BeyondBrussels,thecampaignflourishedacrossEuropewith thousands of events reflecting local energy and creativity Herearejustafewexamples:
CzechRepublic:UnderthepatronageofthePresident,the month-long“ActiveSeptember”includedover45events,a national opening in Prague, and a strong push to make physicalactivityapoliticalpriority
Germany:ThecampaignkickedoffinColognewithevents led by AI Fitness and promoted under the “United Let’s Move”banner
Greece: From an “Acropolis Spinning” event to children’s judo, city-wide races, and group exercise in 700 gyms, Greeceonceagaindeliveredavibrantprogramme
Portugal: Activities ranged from a Fitness Open Week to free club vouchers for public sector workers, alongside health-centre initiatives and powerful video testimonials frompeoplelivingwithNCDs.
Slovenia: Community events took place in Ljubljana and Maribor, continuing the tradition of bringing #BEACTIVE DAYintolocalneighbourhoods.
Beyond these examples, many more countries joined the movement,suchasUkraine,Ireland,orLatvia,emphasisingthe European dimension of #BEACTIVE DAY. Together, these initiatives underline the campaign’s breadth and the shared determinationtomakehealthier,moreactivelivesaccessible toall.
EU AFFAIRS
TheEUCardiovascularHealthPlan:
TheEUCardiovascularHealthPlan:ANewPolicy Priority-andHowtheFitnessSectorCanShapeIt
On 15 September, EuropeActive and 24
National Association Members responded to the European Commission’s Call for Evidence on the forthcoming EU Cardiovascular Health Plan. Representing the unified voice of the European fitness and physical activity sector, we warmly welcomed this initiative and its strong focus on prevention- the most effective and sustainable way to improve citizens’ health and relieve pressure on healthcare systems
Cardiovascular diseases (CVDs) remain the leading cause of death in Europe, affecting 60 million people and generating five million new cases every year Beyond the human toll, they place a huge economic burden on healthcare systems, productivity, and informal care With Europe’s ageing and shrinking population, the challenge is only set to grow.
Our response stressed that physical activity must be placed at the very heart of the Plan. Regular exercise is among the most powerful and cost-efficient tools to prevent and manage CVDs and other chronic conditions It lowers blood pressure, improves vascular function, reduces Type 2 diabetes risk, helps maintain a healthy weight, decreases the likelihood of certain cancers, and delivers significantmentalhealthbenefits Yet,one in three Europeans does not meet WHO activityrecommendations,andnearlyhalf reportneverexercisingatall
Tounlockthefullpotentialofphysicalactivity,wecallon the Commission to ensure the EU Cardiovascular Health Planincludesthefollowing:
Prioritise physical activity politically and financially: Recognise physical activity as one of the most cost-effective yet underutilised public health interventions, and allocate dedicated funding and politicalsupporttoimplementitacrossEurope
Integrate physical activity into healthcare and clinicalpractice:Establish systematic screenings for physical inactivity, assess fitness levels through validated measures such as VO₂ max, provide tailored counselling, and develop referral pathways toadaptedfitnessandphysicalactivityprogrammes, including for people living with, or at risk of, cardiovasculardiseases
Foster cross-sector collaboration and increase support: Strengthen coordination between health, physical activity and fitness, transport, education, and urban planning sectors, and expand EU funding for cross-sectoral programmes, digital platforms, and initiatives that promote physical activity, creating environments that make active lifestyles moreaccessibleandachievableacrossallregions.
Invest in research and evidence-based solutions: Fund research to identify the most effective strategies for increasing physical activity, reducing sedentary behaviour, and scaling successful interventionsacrossEurope
Support inclusive, community-based initiatives: Promote initiatives that encourage active lifestyles whilereducinghealthinequalities
EU AFFAIRS
On 15 September, EuropeActive and 24 National Association Members responded to the European Commission’sCallforEvidenceontheforthcoming EU Cardiovascular Health Plan. Representing the unified voice of the European fitness and physical activity sector, we warmly welcomed this initiative and its strong focus on prevention- the most effective and sustainable way to improve citizens’ healthandrelievepressureonhealthcaresystems
Cardiovascular diseases (CVDs) remain the leading cause of death in Europe, affecting 60 million people and generating five million new cases every year Beyond the human toll, they place a huge economic burden on healthcare systems, productivity, and informal care With Europe’s ageing and shrinking population, the challengeisonlysettogrow
Our response stressed that physical activity must be placed at the very heart of the Plan. Regular exercise is among the most powerful and costefficient tools to prevent and manage CVDs and otherchronicconditions.
It lowers blood pressure, improves vascular function, reduces Type 2 diabetes risk, helps maintain a healthy weight, decreases the likelihood of certain cancers, and delivers significant mental health benefits. Yet, one in three Europeans does not meet WHO activity recommendations, and nearly half reportneverexercisingatall
We will continue engaging with EU policymakers to advocate for the inclusion of fitness and physical activity in the EU Cardiovascular Health Plan The next step will be the Stakeholder Webinar organised by the European Commission on 29 September, wherepreliminaryfindingsfromtheCallforEvidence will be shared, alongside discussions on key themes andnextsteps
We warmly thank our supporting National Associations, who are key in aligning European and national efforts, and in bringing the voice and expertiseofoursectorfromthegroundup.
EU AFFAIRS
TheGlobalAllianceforthe PromotionofPhysical Activity(GA@PA)
Under the framework of the 2025 Sports, Medicine, and Health Summit (26-28 June, Hamburg), EuropeActiveproudlyco-signedthethirdeditionofthe‘HamburgDeclaration’ Coordinatorofthe SNA-GA@PA project, scientific coordinator for European Initiative for Exercise in Medicine (EIEIM) and project partner of our HL4EU project, Luz Divina De La Cruz Lastre provides further context abouttheDeclarationandtheGlobalAlliancebehindit
Morethan120signatoriesfromgovernmentaland non-governmental organisations commit their efforts to decrease physical inactivity and improvehealth.
In 2024, a collaborative publication between the WorldHealthOrganization(WHO)andindependent researchers, released in The Lancet Global Health, revealedthat31%ofadultsworldwide,equivalentto 18 billion people, fail to meet the minimum recommended levels of physical activity If current patterns continue, this figure is expected to rise to 35% by 2030. These data were discussed at the WHO headquarters in Geneva, where the atmosphere was marked by urgency. As stated by WHO Director-General Dr. Tedros Adhanom Ghebreyesus, there is a pressing need to renew global commitment, strengthen policies, and increase investment to reverse this trend and promotepopulationhealth.
This challenge cannot be addressed by isolated i l i alone The factors influencing urbanisation, socioeconomic ological shifts, and changing a coordinated, multisectoral, sponse
Such initiative began in 2021, when the first Hamburg Declaration was signed At that time, societies worldwide were still grappling with the consequences of the COVID-19 pandemic The declarationcalledforaglobalalliancetopromote physical activity, acknowledging that sustained action was necessary to mitigate the long-term effects of sedentary behaviours. It established the Global Alliance for the Promotion of Physical Activity (GA@PA), a broad coalition of governmental, non-governmental, academic, and civil society stakeholders committed to advancing physical activity through evidence-based policy andinternationalcollaboration.
This alliance has grown significantly in both scope andinfluence InJuly2023,thefirstGlobalAlliance Day was hosted by the European Initiative for Exercise in Medicine at the Sports, Medicine and Health Summit in Hamburg The event brought together experts from public health, sport medicine, academia, and policy sectors to share progressandstrengthencooperation Itresultedin the co-signed Hamburg Declaration by over 139 international supporters, on behalf of their organisations
EU AFFAIRS
The Alliance soon extended its outreach, incorporating additional sectors such as urban planning, education, anddigitalinnovation,whichareessentialinshapingthe physical environments and societal frameworks that influence active living. In 2025, a renewed Hamburg Declaration on Sport, Health and Human Performance was formally signed during Global Alliance Day at the International Sport & Exercise Medicine Summit in Hamburg This updated declaration reinforced the commitment of a growing coalition of stakeholders, including representatives from sport medicine, public health,academiaandpolicymakers
“This is a defining moment for sports medicine and global health,” said Prof Fabio Pigozzi, President of FIMS “Together with our partners, we are ready to translate this declaration into concrete, science-based actions that will benefit people of all ages and abilities” Prof Uğur Erdener, President of SportAccord, added that successwilldependonthesustainedengagementofall partners, each contributing their specific expertise and resources. Prof. Yannis Pitsiladis, Chair of the FIMS Scientific Commission, noted the broader relevance of the declaration in the context of global development, calling for a determined push to turn scientific knowledgeintopractice.
To further strengthen the alliance’s governance and coordination,anewprojectisdevelopingin2025&2026: SNA GA@PA This project, led by the European Initiative for Exercise in Medicine uses social network analysis to map the composition and collaboration patterns within the alliance It will provide evidence-based recommendations for enhancing transparency, inclusivity,anddistributedleadership
implementation which will be released by the GA@PA Steering Committee in the final quarter of 2026 It will define strategic priorities and measurable outcomes for coordinated global action As emphasised by Prof Jürgen Steinacker, Convener of Global Alliance Day and delegate of FIMS in the Steering Committee, the Hamburg Declaration is not simplyanotherstatementofintent,itmarksthe foundation of an international implementation mechanism that is both inclusive and accountable
High levels of international migration and cross-border mobility have further emphasised the need for global cooperation. Social and economic disparities affect access to physical activity opportunities across regions, and addressing these inequalities requires inclusive governance models that reflect diverse needs and contexts. In response, the GA@PA has consistently prioritised equitable participation and knowledge-sharing, reinforcing the idea that improving physical activity levels is both a globalchallengeandas
In a world shaped by g demographics,andrisin abilitytoactcollectively Alliance for the Promot offers a practical fram scienceintopolicy,and
HL4EUDeskResearch SetstheStagefor FocusGroupsandPolicy Recommendations
On 9 September, the Healthy Lifestyles for Europe (HL4EU) consortium, coordinated by EuropeActive and implemented with seven partner organisations from different sectors, met online for our latest partner meeting. The agenda included updates on the project’s recent presentations at external events, progress reviews and, most importantly, a closer look at the findings of our desk researchanalysis.
We are proud to share that the consortium has exceeded its target for collecting good practices, gathering an impressive 122 examples of crosssectoral collaboration to promote healthy lifestyles through physical activity, both from Europe and beyond
Theanalysishighlightsthatmostpracticesfocuson broad age groups in community-based settings such as schools, workplaces, and care homes, with feweraimedatveryyoungchildren Geographically, initiatives are concentrated in Europe particularly in Italy, Germany, the Netherlands, and the UK Collaboration is strongest among the health, physical activity, and community sectors, though cross-country cooperation is less common, reflecting the challenges of aligning systems and policies.
EU AFFAIRS
Thisreportisnottheendpoint:it’sthefoundation for what comes next. By the end of 2025, HL4EU will host four virtual focus groups to bring together good practice representatives, policy experts, and specialists in cross-sectoral collaboration These sessions will dig deeper into what enables successful collaboration, and wherethebarrierslie
The outcomes will directly feed into policy recommendations,tobeunveiledattheproject’s finalconferenceinBrusselsinMay2026 Bythen, HL4EU aims to deliver a clear roadmap to inform and strengthen European policies for NCD prevention and health promotion - by breaking down silos and enabling stronger cross-sector collaborationforphysicalactivity.
Our growing Good Practice Platform is already proving to be a valuable hub. It’s not just a database-it’saspacefororganisationstolearn from each other, find inspiration, and connect with like-minded actors. Organisations can still participate in our Call for Practice Sharing and submittheirinitiativesuntil31October2025.Don’t miss the chance to join our community and help shapeahealthierfutureforall
About:The HL4EU project is co-funded by the Erasmus+ Sport Programme of the EU, and started in January 2024 Find out more about our activities, and Call for Action on ‘Enabling Cross-Sectoral Approaches for Healthy Lifestyles in Europe’here!
www.healthylifestyles-project.eu
F i t n e s s F r o n t l i n e s
Updatesfrom Members
Wellhub, the global corporate wellness platform, has acquired Urban Sports Club, a European provider of employee benefit programs, in a $600 million deal This merger creates the world's largestcorporatewellnessplatform
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VIRTUAGYMLAUNCHES VIRTUAGYMCONNECT
Virtuagym, global provider of the All-in-One health and fitness software ecosystem, presented their latest innovation Virtuagym Connect, at the Health and Fitness Association Conference in Amsterdam This new smart solution turns any stack weight machineintoaconnectedtrainingexperience
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Leading gym operator, PureGym, has announced the launch of the UK’s first comprehensive wellbeing package specifically designedforself-employedpersonaltrainersandstaff.T
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EGYMEXPANDSU.S.PRESENCE WITHNEWDENVERHEADQUARTERS
EGYM, a global leader in fitness technology and corporate wellness, is strengthening its North American presence with the opening of their new U.S. headquarters. The expansion supports EGYM’srapidgrowthacrosstheregion.
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ALandmarkMonthforFitness:
September marked two important milestones for VirkeAktivHelseandtheNorwegianfitnessindustry: the publication of the national action plan “Better Health Care - More Good Years”, and the recordbreakingTreningkonferansen(TrainingConference). These achievements highlight fitness industry’s growing recognition and role in promoting health and well-being, and set the stage for stronger collaborationwithinNorwayandacrossEurope.
SupportingMentalHealththroughPhysicalActivity
On 5 September 2025, the Norwegian Directorate of Health published the national action plan “Better Health Care - More Good Years”, establishing for the first time that exercise will become an integral part of treatmentforpeoplewithseriousmentalillnessesand substance abuse challenges across all health trusts. This pioneering initiative aims to reduce the life expectancy gap for vulnerable groups and enhance overall quality of life, demonstrating that society cannot accept preventable health inequalities when effectivemeasuresarewithinreach
Norwegian Minister of Health and Care Services Jan Christian Vestre emphasised the significance of this step, stating that measures such as national patient pathways for somatic health, guidelines for treating anxiety and depression with physical activity, and structuredexerciseprogramsinmunicipalitieswillnow be systematically implemented For us at Virke Aktiv Helse, this is more than a political victory - it is the culmination of years of dedicated effort to highlight thepowerfullinkbetweenphysicalactivityandmental health.
FITNESS FRONTLINES
Through collaboration with the Norwegian Directorate of Health and Aktivitetsalliansen (Activity Alliance), we have strengthened competence across the fitness industry, positionedfitnesscentresasessentialresources in mental health care, and advanced the concept of “exercise is medicine” Today, fitness centres are recognised not merely as commercialspacesbutaspartnersindelivering interdisciplinary, professionally guided health solutions.
TrainingConference2025:BringingtheIndustryTogether
On 18 September, the Training Conference gathered a record number of 400 participants and almost twice as many exhibitors as last year. Under the theme “All Against All”, the ored a changing global fitness landscape, onal perspectives, and created space for turecollaborations.
d Active Sweden were some the conference’s rking a promising start for stronger Nordic Nordicfitnessindustryisavibrantregion,
ed realities, challenges, and opportunities differences in how each country approaches health, and the fitness business, these ich opportunities to learn from one another, practices, and strengthen the role of fitness
nference continues to be Norway’s premier or the fitness industry - a space where ideas, artnerships converge Together, we will keep hofthefitnessindustry,strengtheningitsrole gic sector and a force for better health and
your ticket to next year’s Training conference price. Don’t miss this chance - reserve your
TheEnervitModelfortheFitnessIndustry
ExecutiveSummary
Thefitnessindustryisrapidlyevolvingtowardsintegratedmodelswheretraining,nutrition,anddigitalization converge to deliver ccomprehensive, personalized experiences. Enervit positions itself as a strategic player with a project that combines smart vending machines, a dedicated digital portal, and feedback data analysis,supportedbytheEnervitTeamandcontinuousprofessionaltrainingprograms. The objective is to provide fitness professionals with practical tools to enhance customer experience, optimizeperformance,andstrengthenloyalty,whilecreatingsustainablevaluefortheentireecosystem.
1.IndustryContextandKeyChallenges
The fitness market is experiencing a growing demand for personalized solutions that address the diverse needsofathletes,enthusiasts,seniors,andyoungadults.Currentchallengesinclude: Integratingnutritionandtraininginascientific,scalableway. Offeringdigitalservicesthatensurecontinuityandongoinginteractionwithusers. Collectingandleveragingdatatoimproveprogrameffectiveness Ensuringcontinuouseducationandupskillingforindustryprofessionals
2.TheEnervitSolution
TheEnervitprojectisbuiltonfourstrategicpillars:
2.1SmartVendingMachines
Immediate access to product assortments designed for each phase of activity (pre-, during, and postworkout).
Alignmentwithpersonalizedprogramsrecommendedbytrainers. On-siteeducationencouragingmindfulconsumption.
2.2DedicatedDigitalPortal
Aplatformconnectingfitnesscenters,professionals,andclients
Accesstoscientificresourcesandcontinuouslyupdatedtrainingcontent Monitoringofclientprogressanddeliveryofpersonalizedsupport
2.3EnervitTeamandContinuousEducation
Directsupportfromqualifiednutritionistsandspecialists Workshops,consultations,andongoingupdatesforfitnessprofessionals
Continuouseducationprogramstoensureprofessionals’skillsremainup-to-dateandcompetitive
2.4DataCollectionandFeedback
Monitoringuserconsumptionhabitsandbehavioralpatterns
Analyzingdatafromvendingmachines,theportal,anddigitalinteractions
Optimizingnutritionalprogramsandbuildingloyaltystrategiesbasedonactionableinsights
FITNESS FRONTLINES
3.BenefitsforProfessionalsandStakeholders
ForTrainers
Access to expert consultation tools and ongoing updates.
Ability to integrate nutrition strategies into training programs.
ForClubManagers
Enhanced value perception of fitness centers through innovativeservices.
Improved client retention with integrated and personalizedsolutions
ForStakeholders
Reliable market data supporting informed decisionmaking
Competitive differentiation through an inclusive and sustainablemodel
4.InclusionandDiversity
The project has been designed with an inclusive, global mindset, adaptable to diverse target groups and cultural contexts Itaddresses:
Eliteathletes. Urbanfitnessenthusiastsandcasualpractitioners. Seniorsandcorporatewellnessparticipants. Youngpeopleseekingbalanced,healthylifestyles.
Thisapproachensuresscalabilityandbroadapplicability ataninternationallevel.
5.Conclusions
The Enervit model sets a new standard for the fitness industry by combining digital innovation, scientific nutrition,andcontinuouseducation
Through smart vending machines, a dedicated digital portal, structured feedback, and the expertise of the Enervit Team, the project provides a comprehensive solution that creates value for professionals, fosters customer loyalty, and strengthens the industry’s competitiveness Enervit demonstrates how it is possible to build a sustainable, future-oriented ecosystem where people’s health and well-being remain the core of a global strategy.
RobertoCoda-Zabetta InternationalSales&BusinessDevelopmentDirector
THEBESTFIT FORYOUR BUSINESS
EVERYTHINGYOUNEED FORACOMPLETEPARTNERSHIP
CONTINUOUS TRAINING
EQUIPEENERVIT’SGOALISTO PROMOTENUTRITIONANDSPORTS SUPPLEMENTATIONINASCIENTIFICALLY ACCURATEWAYEQUIPEENERVIT WILLTHEREFORESUPPORT ANDTRAINTHECLUB’SSTAFFINA CONTINUOUSANDCOMPREHENSIVE MANNER
ADVICEANDGUIDELINES REGARDINGNUTRITIONAND SUPPLEMENTATIONWILLBEPROVIDED FORSPECIFICCLUSTERS,ENSURING DETAILEDANDCOMPREHENSIVE INFORMATIONTHANKSTOAN INNOVATIVEAIPLATFORMDEVELOPED BYEQUIPEENERVIT
DEDICATED PORTAL
ADVICEFOR CLUSTERS PLATFORM INTEGRATION
CLUBMEMBERSWILLHAVEACCESS TOADEDICATEDPORTAL(DIRECTLY CONNECTEDTOTHESYSTEM)WHERE THEYCANMAKEPURCHASESUNDER FAVORABLECONDITIONS,WITHOUTANY ISSUESFORTHECLUBTHECONTRACTUAL FEEWILLBESENTANDPAID TOTHECLUBONAMONTHLYBASIS ANDAVENDINGMACHINEPROPOSAL
THEENERVITPROJECTALLOWS THECLUBTOHAVEFULLINTEGRATION WITHTHETECHNOGYMAPP ANDRELATEDPLATFORMS INADDITION,THESYSTEMISOPEN TOOTHERINNOVATIVEMEASUREMENT SYSTEMSANDAITECHNOLOGIES VENDINGMACHINEINTEGRATION
TAILOR-MADE FORCHAINS
THANKSTOITSAPPROACH, ENERVITISABLETODEVELOP COLLABORATIONPROJECTSTHAT ALLOWCHAINSTOGROWTHEIR BUSINESSINNUTRITION ANDSUPPLEMENTATIONINAN EXCLUSIVEANDINNOVATIVEWAY
FITNESS FRONTLINES
PioneeroftheDigital FitnessRevolution
The fitness industry is undergoing a profound transformation. Digitalization, data-driven solutions, and innovative training methods are reshaping how we experiencefitnessandmanagehealth.Inthemidstofthis shift, milon has been pursuing a consistent path for decades: as a pioneer and trailblazer that not only develops new technologies but also boldly brings them into fitness studios—with one clear goal: to make training simpler,safer,andmoreeffectiveforeveryone.
DigitalInnovationasaTrademark
With over 50 years of expertise in developing electronically controlled training equipment, milon today ranks among the leading providers of digitalized fitness and health solutions Early on, the company recognized the value of datadriven training: equipment that automatically adjusts resistance, individualizesrangesofmotion,andmakes progress fully transparent This philosophy has made milon synonymous with precision, safety, and innovation – Made in Germany.
What began as a groundbreaking idea to arrange electronic machines in a circuit systemandofferaholisticstrengthtraining session in just 34.5 minutes has evolved throughcontinuousinnovation.
This journey has led from the very first premium training circuit to the milon Q series, and today to the state-of-the-art milon Q+ series with centrally positioned XXLscreensforaneutralheadpostureand ergonomictrainingpositions
The ultimate gamechanger in this series: since2025,trainingispossibleevenwithout prior registration thanks to quick selfonboardingdirectlyatthemachine
FITNESS FRONTLINES
The milon X series marks another milestone in this innovationjourney.Itcombinesthesafetyofguided equipment with the freedom of functional training. Thankstocutting-edge3Davatartechnology,every movement is visualized and guided correctly minimizing misloads while maximizing training variety This sets new standards for safe, functional training that supports both beginners and professionalsalike
pumpbymilon:TheNewEraofStrengthTraining
While milon X pushes the intelligent digitalization of functional training, the new pump by milon series redefinesclassicstrengthtraining Nologin,nouser account just start and still maintain full control overtraining,intensity,andmovement
At the heart of this series is the deliberately increased eccentric load during the negative training phase a scientifically proven key stimulus for muscle growth and performance gains. Each machine is intuitive to use, easily adjustable, and deliversmaximumeffectivenesswithminimaleffort.
Whether for beginners, ambitious athletes, or traditional weight stack enthusiast: pump by milon makes professional training digitally accessible to all
With this series, milon bridges the gap: traditional training meets digital simplicity Studios gain a solution that seamlessly integrates cutting-edge technology into the classic training floor providing freshmomentumformemberengagement
DigitalizationasaGamechanger
For milon, fitness goes far beyond hardware. The combination of smart equipment and intelligent software creates a fully integrated, data-driven ecosystem. Systems like milon CARE, milon ME, and milon ZENITH enable the collection, analysis, and real-timeuseoftrainingdata forbothtrainersand members
The results: personalized training plans, measurable progress, and maximum motivation For studio operators, this also means more efficiency, less administration,andlong-termmemberretention “Inrecentyears,agreatdealhashappenedatmilon – and we are far from reaching the finish line What drives us is the courage to break new ground and the passion to actively shape the future of training throughinnovation Standingstillisnotanoption At the same time, we see that the market is ready to embrace change and seize the opportunities and benefits of digitalization – this is exactly where we come in.” says Bernhard-Stefan Müller, CEO of milon industriesGmbHandDigitalTransformationExpert.
CouragetoShapetheFuture
For milon, innovation always means courage the courage to leave familiar paths and break new ground. This ambition has made the brand a true industry pioneer. With milon X and pump by milon, thecompanyissettingbenchmarks:makingtraining smarter, safer, and more intuitive New markets are opening, new business models for operators are emerging, new experiences for members are unfolding, and new perspectives for the entire industryaretakingshape
Themessageisclear:Digitalproductsattheirbest. milonisnotjustpartofthefitnessindustry-milon isshapingitsfuture.
MemberInterview: FITNESS FRONTLINES
NewMembers,HigherRetention: UnlockingGrowthwithCorporate Partnerships
EamonLloyd VP-HeadofEurope-Partnerships
The wellness industry is booming, but many gym and studio owners feel pressure to constantly find new members. Why are corporate wellness partnerships becoming a "strategic growth engine"forfitnessbusinessestoday?
Corporate wellness partnerships have become a strategic growth engine because they're a sustainable way to acquire new members. With the global corporate wellness market projected to soar to over$106billionby2029, companies are heavily investing inemployeewellbeingtoboostproductivityandretention.Thisshift creates a massive opportunity. By connecting with integrated wellness platforms, fitness businesses can efficiently tap into large employer networks. This not only gives them a competitive edge but also drives predictable, long-term growth by reaching a new customerbasethattheymightnothaveotherwise
We often hear about corporate wellness from the employer side. What are the tangible benefits for agymorstudioowner?
That’s a great question The benefits are clear and positively impact your bottom line First, new members: these partnerships are highly effective, with an 84% success rate in attracting fresh faces,and90%ofthemarebrandnewcustomers who wouldn’t have walked in otherwise. Second, loyalty: corporate members show an impressive 89% retention rate. That's a huge deal. Finally, profitability: Our model is an efficient channel to drive new revenue to our Partners alongside more traditional channels, freeing uptheresourcesfortheoperatorto help them grow their business Together, these key drivers build stability and long-term profitability foryourbusiness
FITNESS FRONTLINES
Howareproviders(forexample:gyms,studioowners,fitnessnutrition-mental wellbeing apps, etc.) typically structuring their corporate wellness partnerships, and what are their primarymotivations?
Providerslikegyms,studios,andwellnessappsusuallystructure their corporate wellness partnerships by working with one or several platforms to reach a wider corporate audience While some prefer a single platform for deeper integration, many choose two to three for broader exposure These partnerships are not short-lived nearly 40% and growing have lasted over three years, showing real trust and value The main reasons providers engage in them are to keep members longer, gain access to new customer segments, and boost brand visibility Overall, it’s a smart way to drive growth while supporting employeewellbeing
What are some of the biggest concerns or obstacles that providers face when considering a corporate wellness partnership,andhowcantheyovercomethem?
When considering corporate partnerships, fitness providers worry about being overshadowed or having to customize services(changeprogramming,adaptschedule,etc.)Thekeyis choosing platforms that offer flexibility, tailored packages, and strong marketing support. True success requires delivering a great member experience, ensuring seamless operations, and using data to build trust through close collaboration with your corporate partner Also, gym owners often worry about losing member retention to corporate wellness platforms, especially whentryingsomethingnew Inreality,60%ofuserswebringare new to fitness, and 80% are new to the Partner Wellhub’s model is designed to be incremental, driving additional value withoutreplacingexistingmembers
What are the key strategies providers should consider when looking to maximize the success of their corporate wellness partnerships?
To really make corporate wellness partnerships work, I’d focus on three things First, build a strong presence polished profiles, clear service descriptions, great visuals, and staff ready to give corporate members a smooth first experience Second, deliver outstanding member experiences keep facilities welcoming, provide expert instruction, gather feedback, and add fun touches like themed classes, challenges, or small perks Finally, keep operations seamless have someone on your team managing platform communication, track performance to spot opportunities, and use the platform’s marketing tools to boost visibilityandengagement.
E d u c a t i o n a l S e r v i c e s 04
LATESTACHIEVEMENTS:
IMPULSE–TrenningssenterAS hasachievedFITcertLevel4 WorldClassRomaniahasalso reachedFITcertLevel4
Jointhegrowingcommunityof Europeanfitnessclubschoosing independent,third-party certification!
LesMillsNordicand ImproveEducationsAchieve EQFLevel3Accreditationwith EuropeActive
EuropeActiveispleasedtoannouncethatLesMills Nordic, in partnership with Improve Educations, has successfully achieved accreditation for the EQF Level 3 Group Fitness Instructor certification across 13 countries. This milestone ensures that every Les Mills instructor in the region is now able to gain formal recognition as a qualified fitness professional through the European Register of ExerciseProfessionals(EREPS).
This achievement is the result of a pioneering collaboration between two outstanding organisations, combining Les Mills’ world-leading group fitness expertise with Improve Educations’ evidence-based online learning in anatomy, physiology, and training science. Together, they have created an unprecedented pathwayforprofessionalrecognitionwhichstrengthensthestatusofgroupfitnessinstructorsacrossEurope.
SARAHEDMONDS
Director,Education&Standards
“Duringtheentirejourneyitwasclearthatallpartieshadasharedgoal:toensurethattheteaching, learningandassessmentexperienceacrossallknowledge,skillsandbehavioursnotonlymapped, butexceeded,therequirementsofthisprofessionalstandard.Wearedelightedwiththisoutcome, fortheseinstructors,andforthosewhowillfollowthispathwayinthefuture.”
This initiative demonstrates a strongcommitment toqualitybenchmarking,externalvalidation,and wider recognition of the group fitness profession For health clubs and fitness operators, it provides assurance that their instructors are internationally accredited and dedicated to continuous professionaldevelopment
EuropeActive warmly congratulates Les Mills Nordic and Improve Educations on this achievement, which not only raises the standards of group fitness education in the Nordics but also supports the broader mission of creating a more professionalandrespectedEuropeanfitnesssector.
CEOofLessMillsNordic
“Thiscollaborationisaboutrecognisingtheprofessionalismofourinstructors.EQFLevel3 certificationprovesthattheymeetinternationalstandardsofqualityandexcellence.”
AboutLesMillsNordicandImproveEducations
Les Mills Nordic delivers world-class group fitness programmes across 13 Northern and Eastern European countries, supporting thousands of instructors and clubs Improve Educations provides flexible, evidencebased online learning for fitness professionals Together, they create accessible pathways to internationally recognisedqualifications,includingtheEQFLevel3certificationandentryintoEREPS
LENAHOLMBERG
EuropeActive is delighted to announce the return of the Training Provider Forum (TPF)onWednesday,15October2025(09:30–12:00CET).Followingthesuccessof its online format, the event will once again take place virtually via MS Teams, ensuring participation from our community of accredited training providers acrossEuropeandbeyond.
WhilstmoremodestinscalecomparedtoEuropeActive’sflagshipshowcaseevents,theTPF remains a key date in the calendar. It is a focused opportunity to bring together our accreditededucationpartners,toupdatethemonprogress,todiscussfuturepriorities,and tostrengthenthequalityandimpactoffitnesseducationacrossoursector.
WhytheTrainingProviderForumMatters
EuropeActive’sEducationServicesdepartmentplays a pivotal role in maintaining, reviewing, and advancing the Professional Standards that define occupational roles across the fitness and physical activity sector These include the vital entry roles of Fitness Instructor and Personal Trainer, alongside 13furtherspecialiststandardsinareassuchas:
Workingwithclientswithlong-termconditions
Pre-andpost-natalexercise
Exerciseforhealthcoaching
Strengthandconditioning
Accreditation is the benchmark for quality in provision.Trainingproviderswishingtoembedthese standards in their programmes must demonstrate the highest levels of rigour, ensuring learners are equipped with the skills and knowledge demanded bytoday’semployers
The TPF provides the ideal platform for EuropeActiveanditspartnersto:
Share updates on revisions to professional standards
Highlight emerging themes and innovations, such as the rise of longevity coaching and the integrationofAIintolearningandpractice
Discuss examples of best practice in accreditation
Explore the employer’s perspective on workforce skills
Reflectonprogressandoutlinefuturestrategy
WhyAttend?
Highlightsofthe2025Forum
This year’s programme will focus on both reflection and forward-looking dialogue, with key sessions covering:
Professional Standards: updates, reviews and directionoftravel
Emerging Themes in Training and Education: showcasing best practice and innovations in accreditation
ReflectionsandLookingAhead:strategyheadlines andvisiontowards2026
The forum also offers the latest insights into the growth and development of the EuropeanRegisterof ExerciseProfessionals(EREPS), which now represents membersinmorethan50countriesworldwide AGlobalCommunitywithHighStandards
Today, EuropeActive counts almost 160 accredited trainingprovidersamong its partners, spanning over 50 countries This global footprint demonstrates not onlythefar-reachingrecognitionofourstandardsbut also the collective commitment of providers to align withbestpractice
The TPF offers a collaborative environment where these providers can exchange experiences, raise issues, and contribute ideas to help shape the future offitnesseducation Aboveall,itreinforcestheshared mission of ensuring that fitness professionals are equipped to promote active, healthy lifestyles effectivelyandresponsibly
InfluencetheFuture:Yourinsightshelpusmaintainthehigheststandardsintrainingandeducation
StayInformed:AccessthelatestupdatesonProfessionalStandards,accreditation,andEuropeActive’sstrategic direction
Connect:NetworkwithpeersandcolleaguesfromacrossEuropeandbeyond
