TAyoungenterpriseofferingauniquesolutionto anexistingoranewissueorproblem,nurtured byaresiliententrepreneurialspiritrisesasa startupmushroomingsoonintoasuccessful businessentitytojointhetopleague.Ithappens when‘The Rising Startups In India executesthe preciseidea,withanovelandpracticalapproach, attherighttimeandinapositivelyprogressive direction.
Thesefast-risingstartupshaveoutstanding qualitiesthatsetthemapartfromthecrowd.They haveanexciting,feasible,andcompellingidea thatworksforalongtimeandisflexibleenough tobeupgradedtofutureneeds.Thesestartupsare helmedbyresourcefulleaderswhoinspiretheir peopletobeattheirbest.
Intheslowlysettlingtimespost-pandemic,this startupentrepreneurshipisfastevolving.Infact, duringthelasttwoyears,whenmanyestablished
Abhishek Joshi Deputy Editor abhishek.joshi@insightssuccess com
businessesweredoomed,aboomingfleetof startupshasgrownsoquicklythatthefuture looksverybrightfortheindustries.
Inthe2022sfirstquarter,thefastestgrowing Indianstartupshaveraisedover$8.4billion(a22%YOY growth),whilewithninety-sixunicorns(Startupswitha billion-dollarormorevaluation),globally,Indiaranks4th. Thatisanimpressiveglobalmark.
Theserisingstartupsarefromvariousindustries.Industries likehealthcare,webandmobileappdevelopment,utilities comparisonandsales,logistics,sustainablehomeappliances,agriculturesupplychain,photostudios,etc.
Intheever-changingstreamoftime,challengeswillcome andgo,andupsanddownswillbetheconstantnorm, however,thosewiththemostformidablebusinessinstincts willsurviveandthriveamidsttheadversities.Asthese adversitieswilltesttheentrepreneurialminds,these businesschampionswilldevelopamindofsteelandnerves ofelectriccurrent.
Insuchasituation,theywillfurtherdeveloptheirskillsetto adaptseamlesslytotheevolvingcorporatenorms.This way,theywillbuildtheirenterprisestosolveoldandnew problemswithsomeuniqueandnovelsolutions.
Intheracetoinnovate,update,upgrade,adapt,andadopt moderntechnologiesandstrategies,theyaremovingahead withsuchaspeedthatnothinglooksimpossibleforthem. Inanattempttogaugetheirtremendoussuccessinthe shortestspan, Insights Success hasbroughtyouthe enthrallingstoriesofthequicklyrisingones.Alongwith theirawe-inspiringstories,thereareincludedtwotrendy articlescraftedbyourin-houseeditorialteamtofurther yourenjoyment.
Hop in to experience the adventure and thrill by reading on!
AlogaInfotechisaprofessionaltechnologysolution providerspecializingtosupporttheartfieldbyoffering variousartistsanimportantessentialplatformofexposure, incomesourceandrespectfromthemasses
CelebsTeaCo.combinestwoexoticmixes–Celebrities endorsingTeaproducts–thatnoneeverimaginedorthought of.
WearingyourstylizedIconicDenim®,youmakea personifiedstatementthatyouhavearrivedintheworld.
Muscle&StrengthIndiaistheleadingretaileroffitness supplementsandnutritionalproducts,basedinDelhiand presentin19otherlocationsacrossIndiainafranchise model.
TSMCprovidesdynamic,comprehensive,and implementablesolutionstothecorporateworld,enabling organizationstonurtureandsustainacompetitiveedge throughHumanResourceswithafocusonquality
Muscle&Strength India PraveenChirania, Founder IconicDenim AlogaInfotech IndiaPvtLtd CelebsTeaCo. ShuvamPandey, CEO RajeeshAyyankottil, FounderandCEO NishantKashyap, Co-founder TalentSearch Management Consulting ReemaNakra, FounderandDirector
AlogaIndia’sfirstSocialArtfolioisanexplicit
expressionofanindividual’stalentthroughvarious formslikemusic,performingarts,singing, dancing,playingvariousmusicalinstruments,andmore. Ourcountryisfamousforitsdiversityinnumeroustypesof artformsthatareveryold,antique,anduniqueintheir formats.Alogaisasocialartfoliothatallowsartistsofall walksoflife,includingthosecurrentlyinthemainstream andthosewhowanttheopportunity,tocreatetheirown portfolioasasocialmedia,withthesolepurposeof bringingthemunderoneumbrellaandcreatingopportunitiesforartistsandartformstosurvive.
Aquickjourneythroughsomeremoteregionsofthe countryrevealssuchrareartformsthatarebecominglesser andrarer.Duetoalackofassortedresources,numerous tribalartshavebeenlostinthesandsoftime,withmany morestandingtheriskofextinction.Onenjoyingthe sweetnessoftheethnicarts,therearisesastrongurgeof protecting,preserving,andretaining.
However,withavisiontoillustratediversifiedartforms, Alogaoffersafantasticplatformforvariousartistsand performerstotheirtalent,displaytheiruniqueskills,and haveadecentprofileoftheirown.Usingthemodern technologiesofartportals,socialmedia,blogs,andmany otherhappeninglocations.
DrivenbyALOGAINFOTECHINDIAPRIVATE LIMITED,theteamofAlogaofferstheessential foundationoftechnology-backedidentityandpublicitythat canenablethelocalartstogaininternationalexposure.
TheexclusiveinterviewCIOLOOKIndiateamhadwith RajeeshAyyankottil,theFounderandCEOofALOGA INFOTECHINDIAPVTLIMITED,elaboratesonthe professionaljourney,thevisionoftheestablishment,USPs, challengesfaced,andthefuturegoalsofthecompany.
PleasebriefouraudienceaboutAlogaInfotechPvtLtd, itsUSPs,andhowyouarecurrentlypositionedasoneof thebestdigitalsolutionproviders.
AlogaInfotechisaprofessionaltechnologysolution providerspecializingtosupporttheartfieldbyoffering variousartistsanimportantessentialplatformofexposure, incomesourceandrespectfromthemasses.Artistscan exhibittheirskills,talents,andcreativity.Ithelpsthem expandtheirnetworkandexpandtheiropportunities.The uniqueplatformshelpsthemtointeractwithotherartists/performerstoassociateandcollaborateforthenext level.
Alogaoffersawidevarietyofcategories(currently150+ andsoontobeaddedsoon3000)ofbothartformsof traditionalandmodern.Ithelpsinrevivingtheunnoticed andunrecognizedtraditionalartforms.
TellusmoreabouttheofferingsofAlogaInfotechand whataspectsmakeitstandoutinthecutthroatcompetition.
Itoffersasingleplatformwhereallartistsarebroughtunder asingleumbrella.Heretheartistscanconverttheir artworksintomonetaryformsforadesirablevalueasthey wouldgetareliableplatformtheexhibittheirworks.Itisin theprocessofsettingupe-platformstoexhibittheart masterpiecessimilartotheartgalleries.
Pleasebriefusaboutyourjourneyintheindustryand howyouhavemadethecompanyexcelinitsniche.
Icameacrossoneoldsingerinaremotevillagein Rajasthan.Hisvoice,andstyleofsingingwasvery melodiousandengaging.Irecordedhissongsandenrolled himonournewartplatform.Similarly,weslowlystarted buildingourplatformonthetwolevels.
Thefirstwasbasic,whichhadobserved,compiling,and collectingdetailsofvariousartistseverywhere.Thesecond stepwasorganizingthecollecteddetailsanddataina comprehensiveformat.
Asourawarenessgrewsteadily,numerousorganizations fromthepublic,privateandGovernmentsectorsaskedusto arrangefortheuniqueperformancesofthedifferentart masters.Thishastheartist’sexposureandincomesource; alongwiththepeoplegettingtoenjoysomerareartforms ofourrichculture.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLis impactingthedigitalsolutionspaceandhowisAloga Infotechadaptingtothechange?
Yes.Moderntechnologieshavechangeddifferent dimensionsofindustries.Theartfieldisgreatlybenefited throughvariousapplications,includingsoundrecording, editing,anddatastorage. Digitalmediahasenabledcommonpeopletoopenly communicate,record,shoot,postonvarioussocialmedia sites,includingFacebook,Instagram,Twitter,Blogs, YouTubeandmore.Thecloud-basedplatformsoffer reliable,safeandefficientworking.
Consideringthecurrentscenario,whatinitialchallenges didyouface,andwhatarethechallengesnow?
Onidentifyingtheuniqueartsandtheartists,itwas challengingtocommunicatetothemourpurposeof developinganartplatform.Ourteammemberstravelled longdistancestomeet,interactandgetglimpsesoftheirart.
Thenwegotconnectedwithmanyenthusiasticartlovers fromvariouslocations,whogladlyjoinedourinitiative. Nowweneedtodevelopastrongernetworkandyoung tech-savvyvolunteerswhocancontributebyorganizingthe
database,contributetoofferingexposuretotheart foundation.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheHRandPayrollManagementSolutionspace?
Developtheartoflisteningandidentifyingtheartists aroundus.Travelandexploredifferentculturesand traditions.Indiaisabigcountrywithmanystatesand numerousartforms.Simplygathertheinformation,take photographs,andrecordthosesongsormusicalperformances.Thereisalottobedoneintheconservationofold classicalartforms.Interactwiththeelderseverywhere. Localmusicians,artisansandmanufacturersofmusical instrumentscanbegoodsourcesofidentifyingdifferentarts andartists.Bepassionateandcompassionate,asyour effortscouldspellablessingofsurvivalandtheblooming ofsomeclassicalart.
HowdoyouenvisionscalingAlogaInfotech’soperations andofferingsinthefuture?
AlogaInfotechispoisedtobecomeoneofthebestand mostsought-afterartplatformsthatprovidedeverythingfor everyone.Ourideologytorespecteveryartformwillpave wayforanevenbetterandbiggerprofessionalarthub.
Communicationplaysapivotalroleindrivingthe marketingprocessofanybusinessorganization. Companiesthosehavingdevelopedtheirstrong brandidentitystandtoleveragetherespectofcustomers, positivebrandperception,andhigherrecallvalue.
Thebrandingeffortsworklong-termtoincreasebrand valuethroughtheseriesofbrandingactivitiesconducted. Businessorganizationshaveidentifiedtheimportanceand needforbrandingactivities.Aconsistentbrand-building processhelpsinstrongerbrandidentitycreationandattracts bettercustomerinquiriesandsalesconversions.Let’s identifyfiveeffectivebrand-buildingstrategiesthatare preferredbybrandingorganizations.
Weareinthemodernageofdigitaltechnologies,where almost90percentofpeopleusesmartphonesandsocial media.Hencebrandingthecompanyofferingsondigital mediaismostnecessary Thisplanimplementsallthe digitalmediumssystematicallyandregularly
Ÿ Completecommunicationisplannedtohighlightthe productsandtheirUSPsinasmartandengagingseries ofbrandingactivities. Ÿ Developingamodernresponsiveande-commerceenabledwebsite. Ÿ
Regularbrandingcampaignstoberunonthevarious socialmediaplatformsofFacebook,Twitter,Instagram theWhatsApp. Ÿ
Youtubevideosmadefromthecustomerperspective focusingonproductattributesininterestingstories enactedbyimpressiveactors. Ÿ SMScampaignstobeconducted
Whenthebrandconsultantsidentifythattheclient organizationhasitsproductsorservicescateringtoavast multi-segmenttargetaudience,thentheyapplythesmart optionofimplementingamediamix.Thisinvolvesa proportionateweightagegiventoeachmediumthatensures
asteadyandrhythmicbrandexposuretothetarget audience.Itincludesagoldencombinationofdifferent mediaverticalsofdigital,directbranding,massmedia, captivemedia,andelectronicmedia,respectively The objectiveistoreachouttoawidervolumeofaudience, whichisspreadandexposedtodifferentmediums.Thiswill offerthepossibilityof…
Ÿ
Reachingcustomersactiveineverymedia
Ÿ Reachingandreaffirmingthebrandmessagetothe customercoveredinmorethantwomediums
Ÿ
Justifyingthebudgetoftheclientorganizationin reachingouttoadiverseandwidercustomerbase.
Ÿ Empowersthebrandinganalyststoreviewthebranding effortswithrespecttotheefficacyofthemediumsin parametersofexposure,reach,responses,inquiry generation,andsalesconversion.
Thisbrandingisbasedexclusivelyonthebrandpositioning strategy Thebrandingcompanyplansoutthecomplete productqualitiesandvirtuesthatneedtobecommunicated systematically.Thecompanyresearchindetailtopinpoint thetargetaudienceandplanthebrandingactivities.It includesdesigningcommunicationwithfocusedstrategies andtargetingtheendclientseffectively Thesector-wise planincludesthepresenceofthetargetcustomers,their circlesofbusinesscommunication,andareasofcommercial relevance.
Thecaptivemediumsofspecificeventsandexhibitions connectproperlyandlogicallytothenichetargetaudience. Industrialroadshowsrightlyspreadthebrandingeffortsto maketheentireexerciseeffective,therebyincreasing customerengagement,feedback,inquiries,andclosertothe dealstoo.
Thisbrandingstrategycanbeimplementedwithfixedclient budgets.Thebrandingofthecompanyproductsis exclusivelydoneinthecontactpointsofthepurchase, givingitthenamePoint-Of-Purchase(POP).Thelogicisto communicatepromptlyexactlyatthepointwherethe customerpicksuptheproductthatistobepurchased.The displayshelvesinsupermarkets,malls,varietystores,etc.
ThePOPbrandinghasthepowertochangethecustomer’s decisiontooptforthisbrandedproductwherethedisplay shinesout.ThePOPbrandingdisplaysincludeshelfpop-
ups,electronicdisplayboards,Handingdanglersand banners,Colourfulbrandingumbrellas,oreventhefull-size cut-outoftheproduct.
Thebrandingstrategyhereaimstoconveythebrandtoa maximumnumberofthetargetaudienceinthefastest possibleways.
Print Media:AdvertisementsinNewspapersandmagazines reachouttomanyreadersinoneeffort.Theefforthelpsin spreadingbrandawarenessswiftly
Electronic Media:TVandRadiocommercials,talkshows, andinterviewsaidinincreasingthebrand’spopularityand areknowntogeneratedecentinquiriestoo.
Outdoor Advertising:Hoardingsintheprominentlocations ofthebuzziesttrafficsquares,marketareas,airport entry/exitgates,seatinglobby,andbuspanels.
Focused Digital Promotions:Themarketingeffortsinthe SEO,GoogleAdwords,andGoogleAdSensethrough organicandpaidcampaignshaveamassivereachacrossthe globethroughvariouscustomizedbrandingactivities.
Thebrand-buildingprocessisalong-termseriesofplanned andconsistenteffortswhichhasafar-reachingimpact.Like growingabigtree,itneedseffortsregularlytonurtureby properconditioningandtakingcare.Initially,thegrowth couldbeslower,butitsteadilydevelopsitsidentityanda strikingmemoryinthecustomersandtheindustryaswell. Asitgetscountedasoneoftheprominentbrandsinthe industry,theimpactisvisiblethroughtheriseinbusiness associations,thesurgeinsalesfigures,andtheloyal followingofcustomersevenduringtough,uncertain scenarios.
- KedarBorgaonkar
Fastest Growing Global Fashion Tea Brand
Fusionhasbeenthebiggestbusinesstrendthathas
beenthere for like foreverandwhichwon’tgoout offashionever.However,redefiningthetrendof fusionitself,CelebsTeaCo.combinestwoexotic mixes–Celebrities endorsing Tea products–thatnoneever imaginedorthoughtof.
CorporatestrategyandpolicyexpertNishantKashyap, Co-founderof Celebs Tea Co.,hasstartedanewgenerationonlinemarketplacewhichleveragesinnovative technologytosourceawiderangeofexquisiteteasdirectly fromthefinestteaestates.
Nishant says,“Ourstrongcollaborationinteaputsusone stepahead,fromsourcinggardenfreshteasfromthefinest estatestocuratingexotic,hand-blendedteaswithacreative mixofnaturalinfusionsandqualityteas.”
Aftergaininginterestinthedigitalentertainmentspaceand exploringthedomain,Nishantestablishedhisexpertisein consumerbehaviourandtheirbuyingpattern,whichhelped severalofhisclientsre-evaluatetheirmarketingstrategies inthee-commerceindustry
Nishant conveys,“Ourinspirationwasbolsteredbythe widespreaddesireforamorethoughtfulfoodsystem,thus bringingonlythebestofbrewstoyourcup.”
ThebrandCelebsTeaCo.hasdesignedabeautifulconcept whichpromotesfashionmodelsbyfeaturingthemastheir brand’scovermodel–thus transforming the tea rituals by becoming one of the fastest-growing fashion tea brands globally.
“Weareaprogressivelifestylebrandfoundedwithavision offindingbetterwaystosourcehigh-qualityteasfrom
farmsdedicatedtoenvironmentalstewardship,” Nishant adds.
Thisuniqueconceptaimstoempowerpeoplewholove fashionallovertheglobe.CelebsTeaCo.nowboasts 150+ varieties of exquisite teas andreachescustomersintheUS, Netherlands,UK,Germany,Singapore,andAustralia, amongstothers.
Nishantinforms,“We’re building the nation’s largest inclusive community of…
Modelpreneurs–ItPaystobePretty!”
NishantfurthersthattheconceptofModelpreneurisall abouttheproblemsitsolves.Accordingtohim,thefashion industryisveryunpredictable,competitionistoohigh,and noneofthemiscertainwhenandfromwheretheywould getanewmodellingassignment.
Modelsrunaftervariousagenciestogettheprojects,do expensivephotoshoots,payheavyamountsforcostumes andmakeup,andtraveltodifferentplacesfor endorsements.
Nishantstates,“We have identified such problems and developed a revolutionary concept to create face value and long-term monetary benefits.”
Theconceptisspeciallydesignedforprofessionalfashion modelswhothinkastepaheadandwanttoconverttheir passionformodellingintoabusiness.
Nishantbelieves,“We’re in the era of the entrepreneur. Whether you’re a model, actor, or an influencer, it’s best for your earnings potential that you leverage your fame to do other things.”
If it doesn't WOW us from the start, it's out of our collection. It takes months to develop the right blend that fits our criteria of addressing health benefits and tasting great.
TheprocessCelebsTeaCo.followsissimple.Thefashion modelslicensethebrandtofeaturethemascovermodels andcollectapercentageofsalesrevenueontheteaboxes.
CelebsTeaCo.featuresthemodel’snameandimageson everyteaboxitsells,andinexchange,theModelgets endorsementmoney–a percentage of the sales revenue.
ThebrandhascollaboratedwithseveralCorporatePartners allaroundtheglobe,featuringcelebs’ fashionmodelsin theirshowcaseandpromotingtheproductsontheB2B platforms.
However,somemodelsthinkinadifferentwayorfroma differentperspective;theytakeitasastartup;theyusually bootstraptheself-sponsoredshowcaseforthemselvesand exhibititincollaborationwiththeGym,Salon,Spa, Boutique,PharmacyStores,SuperStores,GiftStoresetc.
Nishantputsitinconceptualwords,“If you are a model, actor or influencer and you are thinking of a startup, it would always be good to start a business which is your passion as well.”
Herearethe Top Five Emerging Cover Models of Celebs Tea Co. in 2022,whowouldbeversatilecumsuccessful Modelpreneursinfuture.
AJaipur-basedmodelAliaSharmahasbeenthefaceof variousfashionshows&brands,showcasingtheirworkto theirfashionfancieraudiencesacrossthenation. Modellinghashelpedherbridgethegapbetweendesigners andtheirconsumers,enhancingherworkinbothtraditional andcontemporaryshootsandshows.
Beingamodel,shewantedtoexpandhercreativitywhile helpingandinspiringothers.Withthousandsoffollowers, hergoalistoinfluencepeopleacrosstheglobewith importantaspectsoflifelikelifestyle,beauty,fashion,and modelling.
Aversatilemodelwhocapturedattentionwithhis immaculateandwell-maintainedpersona,DrSauravGhosh hailsfromShillongandmanagedtowinthefashion industrywithhisratherexoticlooks.
Hisparentsandelderbrotherhavebeenhisinspiration sincechildhoodandalwaysmotivatedandpushedhimto workhard.
HisomnipresencethroughouttheentiretyoftheIndian fashionworldhasbeennoticed;despiteallhis achievements,heisaveryhumbleperson.Hehasbeen spottedonrampwalksandalsohasbeenthefaceofsome veryinfluentiallabels.
Shestartedbymakingaprofessionalportfoliobycelebrity photographerMrA.Rrajaniandsentitacrosstheagencies. Sincethen,ShehasworkedforMyntra,Ajio,an internationalclothingbrandand,ofcourse,becamethe covermodeland brand ambassador of Celebs Tea Co in a short span of time.
Shewasajournalismstudentbuttakingupmodellingis somethingthattrulyfuelledherpassionforfashionand glamour Thoughmodellinghasbeenapart-timecareerfor her,ithasalwaysbeenwonderful,andshelooksforwardto doingmoreprojectsassuch.
Beinginfrontofacameratrulymakesherhappy,andshe thinksit’sfarbeyondwhatshelookslike,butthe confidenceonecarriesinbeingoneselfiswhattrulymakes anidealmodelforthebrandsonerepresents.
AnexcellenttimechangerfromthecityofLucknow,a professionalmodelate-commerceplatformsandachieving thetokensoflovelikeMrLucknowSupranationaland carryingthewaybykeepingtheduskybeautyand becomingathing.
Beingaprofessionalmodel,actor,andleadvocalistina band,heperformedbigconcertsandrampshows,gotafan followingandinspiredthemtobreakthestonesand representthebestversionbylovinghiswayofstyling,tone loveandmanymore.
AchievingbigtitlessuchastheMrPerfectWalkand styling,hemadehisownjourney.Gettingmentorship throughgreatsupermodels,heisstillpolishingthejourney tobecomingabrandoutofhisownstyle.
Sheis23yearsold,Dehradun-basedfashionmodel. Currentlyexploringheralteregosbasedonherdaily mantra,‘You are becoming more of yourself each day, and that is something to celebrate.’ Herinterestinfashionhas helpedherexploremoreandbecomeaninfluencer.Sheisa naturalatcreatingcontentonstreetstylefashion,suchas videosandself-portraits.
Atrainedmodelwhoworksondesignerandbrandshoots. SheisaproudfashioninfluencerandmodelasShehas workedwithmanyInstagrambrands,makeupartists,and ethnicandmodernattires.Sheisveryfamiliarand confidentwhenitcomestothecamera.
Whenprobedaboutthemarketsizeandfactors differentiatingCelebsTeaCo.fromthecompetition, Nishantsaysthattheaddressablemarketcouldbevalued anywherebetween 6,000croresto 12,000crores.“Weare cateringtoteadrinkersworldwidethroughouronlinetea store.Apartfromourwebsite,weareretailingthrough offlinecorporateandretailpartners,”hementions.
Productsrangingfromorganictonon-organic,herbalto flavoured,traditionalteas,Iceteas,Matchatea,blacktea, greentea,orwhitetea,“We have it all,”saysNishant.
Nishant also feels, “Wetakeprideinourexoticpackaging anddesignsothatyourcustomerswillloveittoo.While manyteapackagingiscoveredupwithgenericprints,ours isuniqueandfullofglamour,featuredwithfashion models.”Itmakesagreatvisualimpactandstandsoutin theeyesofthepeople.
Nishantfurtherpromisesthateachteaproducttheyhave createdalwayshastwopurposesinmind:Healthand
Beauty.Hesays,“We simplify our packaging description, so it gets to the point in a short and concise way.”
Celebs Tea Co.–An Amazing Taste
“Ifitdoesn'tWOWusfromthestart,it'soutofour collection.Ittakesmonthstodeveloptherightblendthat fitsourcriteriaofaddressinghealthbenefitsandtasting great.Wefindourcustomersgetattractedtoourpackaging beforetheyeventryourproducts.Butoncetheytasteit, they'reastoundinglyamazed!” expresses Nishant
Regardingthepricing,Nishantfeelsthatthequalityoftea anditspackagingwouldspeakforthemselves.“We selectively choose our retail partners instead of going ahead with every market platform,”hesays.
Revealinghisplansfor Celebs Tea Co ’sexpansion,Nishant revealsthatapartfromthecurrentvisionaryconceptof buildingthenation’slargestinclusivecommunityof Modelpreneurs, “We have some more exciting offers coming up with fashion tea boutiques worldwide where every tea will be experienced as a coveted drink.”
TheCompetitiveMarketDifferentiator
Yourfashionisyouridentity Youridentitydefines yourpersonality.Yourpositivelypersonalgrandeur resonateswithyoursurroundings,creatinganaura ofmesmerizingbrilliance.WearingyourstylizedIconic Denim®,youmakeapersonifiedstatementthatyouhave arrivedintheworld. The time is yours.Everyounceofthe vibratingnervesandpulsatingheartswelcomesyouintheir sensesasafashionistawithapanache.Theworldisyour stage.Itisthegrandbeginningofyoursaga.Lettheera markyourpresenceinitspageswithgoldensparkles.You are the Icon of the generations whokeepsrefreshingthe voguearenaopulently.
People always inspired ShuvamPandey,theCEO,who says,“Theinspirationbehindmyventuringinthebusiness hadalwaysbeentocreatetheProductandExperience‘I wish that I must provide.”Withanaimtorevitalizethe luxuriousDenimsegmenttocreateadmirableexperiences thatappealtoallsensesandensurealastingemotionalbond betweentheproductsofIconicDenim®anditscustomers. Withavisiontoenablepeoplearoundtheworldandoffer themaluxuriouschoiceofDenimthatcreatesanattractive identity.Peoplewhoarelookingtoupgradetoswanky Denim.“With this mission to empower sustainable fashion with the innovative customer-centric Direct-to-Consumer live-shopping experience for everyone, we present Iconic Denim® to you,”expressesShuvam.
Foundedin2016,IconicDenim®isrecognizedasaStartup byGovt.ofIndiaandisregardedasawell-knownentity involvedinmanufacturingandfacilitatingonlineD2C (Direct-To-Consumer)shoppingportalforDenimmade
productsforMen,Women,andkids.Beingacustomerobsessedfashionbrand,IconicDenim®believesingiving thebestcustomerexperiencethatisstrengthenedby customerfeedback.
Shuvam shares,“Weworkasateaminunderstandingthe latestFashiontrendsandthecustomers’needswiththehelp ofourR&Dteam,keepingeachother’sbusinessinterest intactsothatwecoulddeliverproductsattherighttimeat themostcompetitiverates.”Owingtotheirwell-industrial infrastructuralamenities,theteamIconicDenim®offers Denim inavarietyofshapes,sizes,patterns,andcolour combinations.
“Ourteamofcreativeandinnovativeprofessionalshas helpedusmeetthepreciseneedsandrequirementsofthe ever-changingmarkettrendsinthemostefficientmanner,” mentions Shuvam.Theirutmostattentiontoqualityandits continuousup-gradationhasenabledthemtobuildpositive goodwillintheindustry.Suchacustomer-centricapproach alsohelpsthemtobethepreferentialchoiceoftheir customers.
Shuvamconveys,“Forus,everydenimfabric,everycolour andtextureisanindividualpassionthatformsthecloth. Suchastrongpassionthatisbrimmingwiththesecretsof fashionforalmostaquarterofacentury.”Runninga businessintheDenimFashionsectorforyears,Iconic Denim®aimstobeaglobalbrandwithitsvision, investmentinupgradingtechnologies,products,designs, andcorporatevaluesthatitattachesimportanceto.
IconicDenim®AwardsandAccolades:
theleadershipofShuvam,withhisexcellentprofessional managementskillsandoutstandingbusinessideas.Under hisleadership,thecompanyhavebeenabletoriseacross thenation.“We are also expanding our global footprints to deliver and fulfil India`s commitment of ‘Make in India’and ‘Export India Initiatives,”revealsShuvam.
Continuouslydeveloping,growing,leading,andguidingthe sectoritoperatesin,IconicDenim®hasalwaysbroken groundandledthewaywithitsphysicalinvestments technologies,automationsystems,humanresources,and qualitydocuments–ISOrecognized.
“Today,inIconicDenim®,wekeepservingthefashion sectorintheclothingsegmentwithourdesignandcreative power,whichdoesnotonlykeepupwithfashionbutdirects fashion.Besidesthis,weaimtoservecustomersworldwide withourleadingD2C(Direct-To-Consumer)shopping portal,” says Shuvam
Theorganizationhasperformedwellinthemarket, supportedbytheinternationaldemandforitsproductunder
Asamarkofatrueleaderexcellinginadversities,Shuvam andIconicDenim®,asaStartup,hadtofaceobstacles. Shuvamcitesthreeinitialchallengesthattheyhadto surmount.
*OfferingANovelExperienceEveryTime:Duringthe productlaunch,thechallengewastoserveanew experienceandraisecustomerexpectationsofthebrand.
The Iconic Denim® Approach:“WechosetosetupR&D toinnovate,thenreviewed,betatestingoftheproductsin themarketandthenfinallystartedonaverysmallscale, collecteddetailedfeedbackworkedandimproveditand nowweareabletofulfiltheexpectationsofour customers,”saysShuvam.
Our biggest USP is that we provide swanky Denim that delivers attractive identity through next-generation Denim Innovation Research and Technology.
Shuvam Pandey CEO Iconic Denim Pvt Ltd
*CapitalInfusion:“Tostart,fundingwasachallengefor usasdilutionofequitywasveryhighwithalotofrisk perceptionamonginvestorsintheseedingstage,”shares Shuvam,adding,
“Our Approach: Fundingwasnotaseasyastoday,beit equityordebt.So,westartedasbootstrapandsetupour R&DtoinnovateintheDenimspecificsegmentfortwo years.Later,tostartproduction,webetondebtfinance fromthebankratherthangoingforequity.Astimepassed, welearntmajorlessonstoshapethesuccessofourstartup, beitmarketing,productviability,etc.Todaywearealready approachedbymorethanfiveAngelsandVCsforfunding ourstartup,butstill,weareholdingtheproposals.So,I learntthat‘create value in your startup, and funding will follow you.”
*TeamBuilding:Attheearlystage,managingorhiringthe teamforproductivitywaschallenging.
The Iconic Denim® Approach: Shuvamsaystheypreferto addpassion-drivenemployeeswithentrepreneurialskills intotheirstartup,betheydegreeholdersorcollege dropouts,whichhasshownaverypositiveoutcomein productivity.
AccordingtoShuvam,somedistinguishingfeaturesmake IconicDenim®thebestchoiceinthemarket. Ÿ
TrustedBrandanditsbeautifulrangeofproducts, Ÿ Anexpertteamofprofessionals, Ÿ CustomerSupport,
Industry-leadingprices, Ÿ Passionforinnovationtoupgrade, Ÿ Deliveryofcommitmenttocreatinganattractive identity, Ÿ Optimumclientsatisfaction.
Shuvamadds,“Our biggest USP is that we provide swanky Denim that delivers attractive identity through the use of next-generation Denim Innovation Research and Technology.”
Asanexperiencedprofessional,Shuvam’sadviceto buddingaspirantswillingtoenterthebusinessworldis profound.Hesaysthatonemust‘Start Early,’asageisonly
anumber,“Nomatterhowearlyyoustart.Identifythe problemandleanonyourstrengthstofindthesolutions. Surroundyourselfwith Experts and Mentors togetsuccess insight.Don’tletlimitedresourcesresistyoufromgetting started.Betruetoyourselftoidentifyyourweakness.Take risksandsavoursurprises.Challengeyourself,andalways welcometobechallengedasitisthepushtoimprove.Hire creators,notjoiners.”
Whenprobedabouthowheenvisionshisbrand’soperations withtheemergingtechnologiesandautomatedtoolsthatare
revolutionizingthebusinessworldbyenablinginnovations, Shuvamfeelsthatdespitebeinginthefashionindustry, IconicDenim®hasleditsfoundationonInnovationwhich isdrivenandsupportedbytechnology.“To grow our company, we are always on the hunt for new tech that will improve results and workflow with the help of emerging technologies and automated tools,”hestates.
Here,hesharesthelatestfouremergingtechnologiesand automatedtoolstheyareworkingtoadopt,
*Adoption of new age technology–“Currently,weare integratingcustomer-friendlyArtificialintelligencetoassist inshoppingandLive-commercefeaturesinoureCommerce website.”
*Smart Manufacturing–“Weareworkingonthisoptionto automateourmanufacturingofgarmentsprocesses.”
*Cost-effective cross-boundary reach–“Weareworking withateamtofindasolutionforlowinternationalShipping costswiththefastestdeliveryoptions.”
*Automated revenue optimization technology–“Ourteam areworkingtoAutomatetheProcessofRevenue optimization,”concludesShuvam.
Farmingisoneoftheoldestprofessions,which
involvesthesystematicprocessoftendingthelandsowing-watering-addingfertilizers-monitoringthe growth,andprotectingfrompests,insects,andother threats,togeneratearichcrop.Ittakesregularefforts,and caretogrowafreshandhealthycropproduction.Similarly, astart-upbusinessalsoneedstobeplanned,managed,and executedwithfocusandprofessionalism.
Farminginvolvesactiveinvolvementinallthestagesof cropproduction,asdoesastart-up,inunderstandingthe marketneeds,planningthebusinessmodel,nurturing,and attendingtothebusinessrequirementspromptly,and effectively,andworkingtowardsfocusedgoalsina customer-centricvision.Thestart-upwavebeganacouple ofdecadesagowhenagrowingnumberofprofessionalsin differentsectorsbegantheirbusinessstart-upsfroma modernandscientificperspective.
Businessentrepreneursjoinedthisbandwagontoform meaningful,purpose-oriented,andwell-organized businesses.Thebasicfactorthatdifferentiatedmodernstart-
upsfromtraditionalbusinessesisthatthestart-upsare scientificmodelsandhavestrongandwell-strategized businessmodelssupportedbyaclearvisionand technologicalsupportsystem.
ThegovernmentlaunchedtheStart-upIndiainitiativeon January16,2016,tobuildastrongerecosystemfor nurturingIndia’sstart-upculturetodriveeconomicgrowth, supportentrepreneurship,andenablelarge-scalejob opportunities.
AccordingtothedatafromministrydatafromJune2022, thenumberofrecognizedstart-upsinthecountryincreased from471in2016to72,993in2022,registeringamammoth growthof15,400%whichisaphenomenalriseinthe economicdevelopmentofthecountry
Thestart-upshavespreadacross56diversifiedsectorsof education,finance,healthcare,ed-tech,MedTech,fintech, eCommerce,andconsultancieswitharound4,500start-ups
recognizedinemergingtechnologiesoftheinternetof things(IoT),robotics,artificialintelligence,analytics,etc. TheinitiativestakenbytheCentreareschemeslikethe Start-upIndiaActionPlan,FundofFundsforStart-ups (FFS)Scheme,Start-upIndiaSeedFund,Start-upIndia: TheWayAhead,Start-upIndiaShowcase,Start-upIndia Hub,incometaxexemptionforthreeyears,selfcertificationunderlaborandenvironmentallaws,among others.
NotonlythegovernmentschemesbuttheIndianstart-up communityisalsobenefittingimmenselyfromtheVenture Capital(VC)fundingaswell."Indianstart-upsseemtobe gaininginvestors’confidence.Indiawitnessedawhopping 39%year-on-year(YoY)growthinVCfundingdeal volumeto976duringthefirsthalfof2022.The correspondingdisclosedfundingvaluetooclockeda4.5% riseto$15.6billion,"accordingto GlobalData,aleading data,andanalyticscompany
$800millionfundingwasraisedbyThinkandLearn (Byju's),$700millionfundingraisedbyBundl Technologies(Swiggy),$450millionfundingraisedby Polygon,and$300millionfundingraisedbyXpressbees. Themodernapproachofthestart-upmodelhasgrown phenomenallyinnumerousdimensions.Let’sidentifythe fineshadesofthisvibrantstart-upecosystem
Ÿ
Theresearchidentifiedthatstart-upentrepreneursare focused,ambitious,andorganizedintheirwaysof managingthebusiness.Adheringtothebasics,the fundamentaloftheirbusinessisaimedatofferingsuitable solutions.Withthisfocusedapproach,thecompanies workedinasystematicandplannedprocess.Clearvisionbasedworkculturehasdevelopedthestart-upbusinessesto befocusedonthecoreindustryrequirementsthereby becomingimportantcontributorsintheindustrialsegments.
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Thestart-upsaimedatidentifyingthecustomerneedsand customizingtheirproducts/servicestomeettheneeds.This basicfactorwasidentifiedandformedthecoreofthe businessgrowth.Customerswhensatisfiedwiththeirneeds developabondwiththecompanyandsteadilybecome loyalpatrons.Happycustomersalsocommunicateaboutthe brandtoothercustomersincreasingtheword-of-mouth publicity
Start-upshaveledtothegrowthofnumerousindustry verticalsandsub-sectionstherebyincreasingtheroot functionalpotentialoftheentirebusinesssegment.Thishas ledtonumerousinnovations,developments,and refinementsinbusinessservices.Growingstart-upsare fosteringalliedindustrieslikeconsultanciesinnumerous sectors,humanresources,housekeeping,security,salesand marketing,businessaccountingwithfinance,logistics, maintenance,andmanymore. Ÿ
Therisingnumberofstart-upbusinesseshasexpandedthe businesssectorfromtheinsideout.Thisnon-linear expansionledtothedemandforvariousbusiness deliverablesandofcoursethecompetition.Entrepreneurs focusingoncostcontrol,processefficiency,andbettering customerservices,havedevelopedinnovativethinking, leadingtonumerousjointventuresandcollaborations.The recentmergersofVodafoneandIdeaCellularareaglaring exampleofhowbusinessesarecomingtogethertoward betterbusinesspropositions.
Thescientificmodelofthestart-upbusinesseshasproved tobesignificantlyeffectiveinworkingwithafocused vision,optimumbusinessefficiency,innovativeapproach, strictadherencetothebasicprocessflow,andenhanced qualitywithgrowingcustomersatisfaction,whicharethe keydifferentiatorsfromtraditionalbusinesses.Similarto theagricultureoccupation,inastart-upbusiness,theefforts godeepwithinthebusinesssystemthatyieldsthefruitsof successsteadilyandimpressively.Itisbloomingtoinspire younggenerationsofprofessionalswhoareoptingfor businessventuresthanchoosingthetypicaljoblives.
When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” –SimonSinek, Americanauthor,andinspirationalspeaker RightlyquotedbySimon,theimportanceofhuman resourcesandhandlingthemcarefullywithakind, empathicandcaringapproachmakesaninteresting difference.
Oftenitisnoticedthatthehumanresourceteamsandeven themanagementmembersareoccupiedinvarioushuman resourcetasksandactivities,whichistime-consuming.It becomesasmarteroptiontohireaprofessionalhuman resourceconsultingfirmthatcanplan,organize,support, andexecuteimportantfunctionsintherightandeffective manner.
TalentSearchManagementConsulting(TSMC),guided byReemaNakra,FounderandDirector,standsasa glaringexampleofaprofessionalhumanresource consultingandtrainingfirmthatoffersorganizations customizedsolutionsthataddresstheirmajorhuman resourcerequirements.
TSMCisaleadingHRconsultingandleadershiptraining companyheadquarteredinNewDelhi,India.Itprovides dynamic,comprehensive,andimplementablesolutionsto thecorporateworld,enablingorganizationstonurtureand sustainacompetitiveedgethroughHumanResourceswith afocusonquality.
InaninterestinginterviewwiththeInsightsSuccessteam, Reemaoverwhelminglyexpressedaboutherprofessional journey,inspirations,ideas,challengesfacedandcountered,
andhervisionofhowTSMCisheadedforadynamic future.
Whatisyourinspirationbehindventuringintothe businessarena?
Focusonyourpassion;nothingelsematters.Iamvery passionateaboutHumanResourceManagement(HRM) andwantedtostartconsultingtohelpcompaniesgrowand createemployableopportunitieswithavisionof transformingpeople'slives,autonomy,andasenseof accomplishment
Whatweretheinitialchallengesthatyouhadto surmounttoensureyourstart-up’ssuccessratereached greaterheights?
Thebiggestchallengewasfinancialmanagement,team stability,clientacquisition,andclientretention.
Whatprofessionalvaluesandqualitiesdoyouthink yourclientsvalueinyouandTSMCthemost?
Thekeyqualitiesthathavebeenappreciatedbyclientsarea highsenseofresponsibilitywithproperaccountabilityofall thetasksplannedandworkedout.AtTSMC,weassociate everyprojectandassignmentwithafixedTurnAround Time(TAT)thatissharedwiththeclientsintheproposalfollow-ups-completionstages. Theteammaintainshigh relevancyofourworkwithutmostsincerityandintegrity Thespecialfocusliesinthequalityoftheservices-whatwe do;wedoitwell.TSMCisreputedduetoourdedicated customersupport,embeddedleadership,andthecourageto shapeabetterfuture.
WhataretheUSPsthathighlightyourTSMC’s uniquenessintheindustry?
OurUSPisthinkingoutofthebox.Whatexactlymakesit our"USP"?Bycontinuingtogiverepeatworkorders,our long-termclientsconfirmagainandagainthatourunique sellingpointisthequalityofourservice.Thefactwecarry outallprocesses-frombriefingtofillingthevacancy; efficiently,carefully,andintensively. TheTSMCteam workswithcompletededicationand,ofcourse,alsobrings themtoasuccessfulconclusion.
Sustainabilityisthefoundationofourexistence,which meansthatwerecruitthebestpossiblecandidateforany vacancywithalong-termeffect.Keepingacriticaldistance, objectiveassessment,aswellasprocurementand
At TSMC, our major focus is on engaging with clients in a consulta ve mode – where the talent search is based on the iden fied role, profile challenges etc.
evaluationofreferences,aretheguarantors.Sinceone-off businessisnotourobjective.Ourexistenceisbasedon long-termcustomerrelationsandmutualtrust.Asignificant factinthiscontextisthattodaywearestillworking togetherwithseveralclientsfromourstart-upyears.
Asanexperiencedprofessional,whatwouldyouliketo advisethebuddingaspirantswillingtoenterthe businessworld?
Iwouldadviseyoungprofessionalstothinkdifferently ChallengeYourselftotakeupnewassignmentswithdiverse requirements.TaketheRiskupfront.Understandtheclient’s requirementsproperly.Basedontheinputs,proposea suitablesolutioninsystematichiring,training,evaluation, andmoderntechnologicaltoolsandapplications.
Youshouldhaveaclearvision.Keepthingssimplewith properdocumentationofthework.Thenyoushouldgrow yournetworkasyoucangetconnectedwithpotential clientsfromvarioussources.Makeasolidfinancialplanfor yourbusinessthatincludescapitalinvestment,managing thefixedandincidentalcosts,riskmitigation,ROI calculations,rollingoffunds,etc.
HowdoyouenvisionTSMC’soperationswiththe emergingtechnologiesandautomatedtoolsthatare revolutionizingthebusinessworldbyenabling innovations?
Emergingtechnologycanenableenterprisegoals—but onlyifproperlyimplemented.Wearegoingwithaflow. Properlyimplemented,emergingtechnologiescanbe powerfulinhelpingcompaniessolvebusinessproblems, scaleondemand,improveresiliency,anddeploy technologysolutionsrapidlyandsecurely.Companies shouldconductadigitalmaturityassessmentanddetermine areaswhereemergingtechnologycouldprovidethegreatest valueorenabletheorganizationtodeliveronitsstrategies withgreatercertaintyoratafasterpace.It’salsocriticalto haveeffectivechangemanagementduringthetransition; otherwise,anytechnologyprogramwillnevertrulyreapthe intendedbenefits.
ReemaNakra-BestIndianAuthor-2021 fortheBookTheUnstoppableCreativeby CriticSpaceLiteraryJournal,featuredin Nationals/Internationals Ÿ BestwomenLeadershipAwardby Glantor-x-2022 Ÿ
BestAuthoroftheYearbyLIFT MagazinefortheBook-TheUnstoppable Creative Ÿ
TalentSearchManagementConsulting hasbeenrecognizedasTOP7HR consultinginIndiabyBusinessTalks. Ÿ TSMChasbeenawardedBest RecruitmentCompanyGlobally-2022by GreatCompanies-24 Ÿ
ReemaNakra–WinnerofSahityakosh SammanAward2022byNe8xofficial. Ÿ ReemaNakra-HonoredwithTagore Commemorative2022forliteracy ContributionandbeyondbyNe8Xofficial
