The Most Promising Market Research Companies – 2023

Market

The Most Promising Market Research

Companies – 2023

Ramesh Srinivasan, Founder, and CEO

Right Search Understanding the Importance of Market Reasearch and Different types of Market Research Procedures Empowering

Smart Info Characteristics of a Standard Market Research Organization and its Role in Supporting Various Industrial Sectors

Editor’s Note

ACKNOWLEDGING THE EXPERTS OF MARKET RESEARCH

Gaurav PR Wankhade Managing Editor gaurav wankhade@insightssuccess com

Successinanyactivityneedspropergroundwork,

survey,andanalysis.Beitbusiness,education,social orfundamentalpurpose,anin-depthstudyis essentialtosupportthemainactivityinansweringthekey questions.Marketresearchistheimportantactivity implementedinidentifyingthetargetaudience,target market,itssize,nature,existingcompetition,newtrends andpractices,etcthatprovidesthecompanymanagement withvitalinformationthathelpsinplanningthemarket strategiesaccordingly.

Marketresearchisacriticalcomponentofbusinessstrategy anddecision-making.Itprovidesvaluableinsightsinto customerpreferences,markettrends,andcompetitive landscapes.Byunderstandingtheimportanceofmarket researchandfamiliarizingourselveswiththedifferenttypes ofmarketresearchprocedures,businessescangaina competitiveedgeandmakeinformeddecisions.

Itplaysapivotalroleinhelpingbusinessesmakeinformed decisionsandgainacompetitiveedge.Thisfunctionof marketresearchisquitedetailedandwiderinitsnature, makingitnecessaryfortheprofessionalmarketresearch companiesthatexecutethesamewiththerequired

expertise,skillandexperience.Toensurereliableand accurateinsights,itisessentialtopartnerwithastandard marketresearchorganization.Suchorganizationspossess specificcharacteristicsthatsetthemapartintermsof expertise,methodology,andethicalstandards.These professionalmarketresearchcompaniessupportin deliveringhigh-qualityresearchandgeneratevitalstatistics thatempowerthebusinessorganizationsindrivingbusiness success.

Identifyingthecrucialroleoftheprofessionalmarket researchorganizations,InsightsSuccessispleasedto presentitslatestedition,TheMostPromisingMarket ResearchCompanies-2023,thataimstohighlightthe significanceofmarketresearchandexplorevarious dimensionsofthesedynamicorganizationsandtheir notablecontributionsineffectivebusinessplanningand growth.

Addedareacoupleofinformativeandengagingarticles writtenbyourin-houseeditorialteamthatwillenrichyour readingfurther

Haveanengrossingread.CheerstoSuccess!

Editor-in-Chief Pooja M. Bansal

Managing Editor Gaurav PR Wankhade

Assisting Editor Kedar Borgaonkar

Visualizer Sandeep Tikode

Art and Design Head Rashmi Singh

Associate Designer Sameen Arif

Sr. Vice President Megha Mishra

Sr. Sales Manager Tejaswini Whaval

Business Development Executive Akash Jadhav

Technical Head Prachi Mokashi

Technical Specialist Rajeshwari Avhad

Digital Marketing Manager Renuka Kulkarni

SME-SMO Executive Nikita Khadalkar

Circulation Manager Tanaji

Market

The Most Promising Market Research Companies – 2023

ClootrackisanintelligentAI-drivencustomerexperience analyticsplatformmadeforenterprisesandhigh-stake decisionmakers.

GQResearchismostpromisingmarketresearchcompany fulfillingtheincreasingneedofprivateandpublicsector companies,corporates,businessentities,industries,sectors,etc.

Withagrowth-orientedapproach,lessburnwasfoundedin2016 byindustrialandsubjectmatterexpertstodelivertop-notch secondarymarketresearchandbusinessInformationServices.

LevitationInfotechLLP,aResearch,DesignandDevelopment agency,isbreakingthemouldwiththeircommitmenttoconstant marketresearch,development,andinnovation.

SPERMarketResearchisaglobalmarketintelligenceand consultingcompanythatprovidescomprehensiveresearch solutionstoclientsacrossvariousindustries.

lessburn

Clootrack

GQResearch

RameshSrinivasan, FounderandCEO

ShameelAbdulla, CEO

MrKshitijShrivastava, Co-founderandCEO

LevitationInfotechLLP MrAnkit Mishra, Founder

SPERMarketResearch DrUpendraNagaich, FounderandCEO

C O V E R S T O R Y

Be it a startup to mulnaonal enterprises, lessburn renders strategic, creave and personalised approaches that ensure businesses to ‘burn less’ of their operaons cost with 2X return on their investment.

The Most Promising Market Research Companies – 2023

Dataistheheartbeatofthedigitallyenterprising

entity.Inthemodernage,everybusinesshasno alternativebuttogodigital.Asthedigitalrevolutionrestsonthetwobytesofzeroandone,modern-age organizationalsuccessdependsupontheever-increasing bytesofdataandinformation.Thereisanentireprocessto conductmarketresearch–mostlysecondary,datacollection,extraction,validation,analysis,interpretation,and decision-makingbasedupontheinsightsthusgained.

Allbusinesses,regardlessoftheirsizeorkind–always remainindireneedofthisbusinessintelligence.Forthe mostreliable,trustworthy,precise,andauthenticate secondarymarketresearch,dataextractionandvalidation, andbusinessinformationservices,theycancompletelyrely on lessburn – the frontrunner in offering “Data HandCuration Team” to process 150+ data points on B2B information landscape!

Accordingto lessburn’s FounderandCEO,Ramesh Srinivasan,theyareafully-dedicated,customer-centric BusinessInformationServiceProviderlocatedinthe ManchesterofSouthIndia-Coimbatore.WithagrowthorientedapproachtowardsempoweringtheMarket Researchindustry,themarketresearchfirmwasfoundedin 2016byindustrialandsubjectmatterexpertstodelivertopnotchsecondarymarketresearchandbusinessInformation Services.

YourOperatingCost,OurPriority

Inadditiontothis, lessburn specializesinofferinghypercustomizedDigitalMarketingandBusinessSupport Servicesbyutilizingadvanceddigitalsolutionsacrossthe globe.Beitastartuptomultinationalenterprises, lessburn rendersstrategic,creativeandpersonalisedapproachesthat ensurebusinessesto‘burn less’oftheiroperationalcost witha2Xreturnontheirinvestment.

Withanintensive15+yearsofexperienceindataand operationsfields,Rameshdirectedtheoperationsteamof oneoftheleadingsalesintelligenceandbusinessinformationresearchcompanies.Toelevatethestart-uptoasolid product-basedcompany,Rameshhascuratedacognitive approachtoenrichtheirdatabasewithTenmillionvalid companyprofiles,therebyincreasingtheuserbasetoa millionquickly

Butnotlimitinghimselftothat,alongwithastrongdesire tobecomeasuccessfulentrepreneur,Rameshhasstartedhis businessventure– lessburn

Startedwithtwomarketresearchers,thecompanyhasnow grownwith200+dataresearchexpertsofferingservices for20+leadingbusinessintelligenceprovidersacrossthe globe.

SharingtheUSPsthatmake lessburn standoutasthe leadingMRcompany,Rameshsaysthattheforemoststep inbuildingareliablemarketresearchfirminvolvesa thoroughdatavettingprocesstoperfectlyunderstandthe clients’needsandderivetheusecasesthatspecificallyfit therequirements.

lessburn strictlyadherestotheEight-stagesofthedata vettingprocess,rightfromunderstandingthebusiness problemstatement,acquiring,extractingandtransforming theexistingdataintoreliabledatasetstobusinessmaking data-drivendecisionsbasedonthedelivereddata.

YourBusinessIntelligence,OurPromise

Toensuretheaccuracyofdata, lessburn alwaysidentifies therighttalentfromthepoolofresourcesandprovides themwithadetailedinductionprogrammewithcomprehensivetrainingoncertificationcourses.

Forconstantandrelentlessimprovement,thetalentpool willbeassessedwithdailysampletests,weeklyreviews, andfortnightfeedbacksessionsandprovidesmonthly awardsforthebest-performingdataresearcherswhomake animpact.

Highlightingtheimmersivebenefitsofhisfirm'sservicesto itsglobalclientele,Rameshsaysthatas lessburn prioritizes learninganddevelopmentatitskerneltostayrelevantwith thetopmarkettrendsandtechnologies,theexperienced researchteamprovidesahigh-qualitydeliverablebeforethe fixedTurnaroundTime.Asarecentaccolade, lessburn has beenrecognizedbyaglobaldataandintelligenceprovider fromtheNetherlandsfordeliveringoutputswitha99.5%of thequalityscorewithhand-curateddata.Tomakethe qualityscore100%, lessburn plungedintoastrategic initiativecalledACCURATEtopilotagooddataquality culture.ACCURATEisabbreviatedtoActionable, Consistent,Completeness,Unique,Relevant,Analyzable, Timely,andEnriched.

lessburn hascreatedanenvironmentwherethesquadof dataresearcherstrulyunderstandtherepercussionsof deliveringbaddataandshieldshumanerrorbyfollowing thesequenceofobjectivesasinACCURATE.Bysplitting the200+dataresearchersintomultipleteams, lessburn

lessburn priorizes learning and development at its kernel to stay relevant with the top market trends and technologies, the experienced research team provides a high-quality deliverable before the fixed Turnaround Time.

hostsgamificationtechniquestoenhancethequality culture.

“So, with lessburn, our clients can expect precise and faster delivery of the data that can be relied on!”statesRamesh.

YourInsightfulDecision-Making,OurAccuracy

Beinganexperiencedleader,Rameshshareshisastute opinionsonhowtechnologyistransformingtheresearch sectorandwhatadvancementscanbeexpectedinthe future.Hebelievesthatinthistechnologicalera,market researchcompanieshavesteppedtowardsacquiring advancementsindatacollectionapproaches.Withan evolutionofAIandML-basedautomation,mostofthe repeated,rule-basedmundanedataenrichmenttaskswillbe eliminated,thereby slicing the time involved in the backend operational efforts.Withtechnologicaladvancement, intentdataprovidersshowtheonlinebuyerbehaviourthat signalsthepossibilityofpurchasingintent.Theincreasing dataavailabilityratetotheusershas allowed them to gain

valuable insights more quickly and let anyone make decisions effectively based on it.

Tech-drivenmarketresearchcompanieswillspeedup internalprocessesandstreamlinethecostsassociatedwith traditionalmarketresearchtechniques.Thefutureofdata collectionwillcontinuetoevolveasbothdataresearchers anddataprovidersbecometech-savvy.

YourEnrichment,OurCommitment

Rameshalso strongly believes that,beitB2CorB2B, marketresearchplaysacrucialpartinanyofthebusiness strategies.MarketResearchhelpsanyonetolearnmore abouttheirtargetcustomersbasedoncertaindatatypeslike firmographic,demographic,andchronograph(keybusiness alerts).Itallowsbusinessestomarkettheirproductor servicestotherightaudience,eventuallyhelpingthemto positiveconversions,therebystayingaheadoftheir competitors.Toaddvaluetothesebusinessintelligence providers, lessburn,withtheirpoolofhighly-qualifieddata researchers,supportswithconstantenrichmentand

cleansingoftheirdatatokeepupwithtimelyandaccurate informationwhichultimatelyhelpstheenduserstorelyon them.

“Whenever needed, our expert team of data analysts, scientists, and market research specialists can validate the source by visiting, revisiting, and cross-checking with the physical place along with its digital platform. Today, all our national and international clients trust us to become their eyes and ears in the constantly evolving market,”headds. Lessburnalsoprovidessecondarymarketresearchand businessinformationservicestotheprimaryresearchersto substantiatetheirdatabases.

YourSuccess,OurVision

Inhisadvicetotheaspirantswillingtoventureintothe marketresearchniche,Rameshsays,“Being a market researcher will never set one to boredom!”Peoplemightbe scepticalaboutworkinginamarketresearchfirmasnot aspirational. According to Ramesh,“Basedonmyexperience,takingupamarketresearcherrolewillletone developstrongconsultingskillsandpersonaldevelopment;

bycommunicatingwithpeoplefromdifferentregions acrosstheglobe,itwillaidtotrulyunderstandthecustomer behaviourandbridgethegapbetweenmarketsegments, varioussectors,industrypractices,job-roles,etc.Exposure tosocialandtechnologicaltrendsgivesoneplentyofroom tolearnanddevelopindustrialpractices.”

OnenvisioningthescalingLessburn’sscopeandsolutions infuture,Rameshdivulgesthatthelong-termgoalisto establishLessburnastheleadingBusinessInformationand MarketResearchServiceproviderwithnotjustdata researchersbutwithapoolofhighlyqualifieddataanalysts anddatascientistswhocoulddeliver100%qualitydata through100%hand-curation.

Today, all our naonal and internaonal clients trust us to become their eyes and ears in the constantly evolving market.

ClientComplimentsfor lessburn:

Ÿ “lessburn has allowed us to expand our marketing and support teams without expanding our budget. It’s the perfect solution for any new business on a budget!”–Brett Miller,FounderandCEO,Brik

Ÿ “lessburn team is focused on growth-related metrics such as marketing qualified leads and not vanity metrics such as impressions and clicks. I sensed the difference with lessburn’s SEO team over a period of three months. It was a real pleasure working with a team that focuses on client’s needs.”–SamMoses,HeadofGrowth,Heptagon.

Ÿ “The SEO team at lessburn has clearly audited our website and came up with a six months strategy to pull the relevant audience from our target market. Yes, they did it well, and we are outperforming now.”–Yaagnesh,HeadofMarketing,Fiind

Ÿ “Sourcing the Decision Makers contact info is critical for any product promotion. lessburn team has made it in a simple way and supported us to reach out to the decision makers of RFP processes easier!”–ManishBafna,FounderandCTO, RFPIO Ÿ “Having the right agency like lessburn for a SaaS-based company plays a vital role in growth. They have proved in terms of reaching out to more potential audiences with growth hacks on social media and email marketing in place and delivered the result in our user acquisition metrics.”–DhruvSuryaprakasan,FounderandCEO,iCliniq.

Ÿ “The team saves more than half our budget spent on having in-house resources. They also deliver 2X results with high-quality data in place.”–YoramWijngaarde, FounderandCEO,Dealroom

Mr Kshitij Shrivastava Co-founder and CEO

GQ RESEARCH

Researchremainsatthecentre

ofthefabulousstoryofthe humanrevolution.Every discovery,scientificinvestigation, findinganswerstosocio-economicpoliticalquestions,alltheinnovations, breakthroughs,inventions,and technologicaladvancementsarethe direct-indirectresultofthosebehind thesephenomenainvestingtheirtime, money,andeffortsintheprecise procedureofconductingthorough researchandanalysis.

Intheprofessional,corporate,business,andindustrialdomains,itisthe MarketResearch–Primary and Secondary–thatenablescompaniesto developnovelsolutions,products, materials,devices,gadgets,apps,and servicestofulfiltheexceeding demandsofconsumerswhoseexpectationsareskyrocketingdueto hyperglobalization,industrialization,and digitalization.

Inglobalindustrialparlance,GQ Researchismostpromisingly fulfillingtheincreasingneedofprivate andpublicsectorcompanies, corporates,businessentities,industries, sectors,andallthenichesegmentsof globalindustry,bybecomingtheir trustedpartnerinprovidingthebest

marketresearchreportsthatempower growth,development,progress,and success.

MrKshitijShrivastava,theCofounderandCEO,informsthatGQ Researchisamarketresearchand publishingcompany.Itisasister companytoIMResearch,apublishing andresellingcompany.Ithasbeentwo yearssincetheexpansionof IMResearchwiththeadditionoftwo sisterfirms,GQResearchandThe MarketInsights.

YourMostTrustedInformation Source

AccordingtoKshitij,dataandinsights cometolifeatGQresearch. “We ensure routine updates of the market research reports database. Our esteemed clients have direct access online to our databases. Based on the client’s needs, we at GQ Research also include insights from experts about the global industries, market trends, and the products in the market ”

Hefurthersthatinthisrevolutionary world,itisanecessitytohavereliable informationtomakeassertivedecisions.AtGQresearch,Kshitijandhis teamofexpertresearchersprovide businessinsightsandmarketresearch

Your Perfect Growth Empowering Partners in Gaining Impactful Insights

reportstovarioustypesofbusinesses, bigorsmall.Theirmainaimistohelp clientsbetterunderstandthedatathey providesotheycanelevatevalueand outcomesfortheirbusiness.It’snot abouthowmuchinformationyouhave butabouthavingtherightinformation.

OurExpertise

KshitijaddsthattheirteamatGQ Researchconsistsofdomainexperts, industryanalysts,andconsultantswith vastexperienceintheglobalmarkets. Theseexpertshelpthemdeliverthe excellencethattheclientexpectsinall projectstheyworkon.AtGQ Research,theypublishover100+ reportsonmarketresearchthatprovide datatotheirclients.Someofthe domainsthattheydeliverthesedataare on:

• MarketSizingandForecast.

• Marketresearch.

• Nichemarkettrends.

• Innovativetrends.

• Distributionchannelassessment.

• Consumersurveys.

• Novelsustainabilitytrends.

• Customercognizance.

• Primaryinterviews

• Secondaryresearch.

Hesays,“AtGQResearch,webelieve

thatonlydetailed,aswellasin-depth information,canhelptheclienttake moreefficientbusinessdecisions.”To helptheclientmakethisinformedand efficientdecision,theyprepareindepthmarketresearchreportssothat theirclientscangetgoodclarityabout thebusinesstrendscurrentlytrending intheglobalmarket.“Wealsopublish high-qualityreportsontheexpected futuredevelopmentsofthesemarket trends.Wepreparereportswhich includedetailedregionalinformation thatcoversthefollowingregions:

•Europe

•LatinAmerica

•TheMiddleEastaswellasAsia (MEA)

•NorthAmerica

•AsiaPacific

•Restoftheworld(RoW).

OurPeculiaritiesandAspects

Kshitijrevealsthattheyhelptheir clientsachieveahigheraswellas dignifiedbusinessbyprovidingthem withtherequiredmarketreports.They createreportsthatarerelevanttotheir clients'needs.Thesereportsoffer superficialaswellasqualityinformation.

“We at GQ Research also provide clients with standard and customized reports on the various markets in the

world. ” GQResearchgivesclients reportsthatcontainobligatorydataand marketstatisticsaspertheirrequirements.

Thepricesareveryaffordable. “At GQ Research, we ensure you get your money’s worth every time. ” They providemarketanalysiswhichis region-wiseaswell.Thisregion-wise analysiscoversawiderangeof markets.GQResearchprioritizes customersatisfactionovereverything else.It’safter-salesserviceisastateof theartthatneverdisappoints. “We have a team of dedicated experts who areresearchers in the domain. ”

OurVision

Hestates,“OurvisionatGQResearch istoprovideouresteemedclientswith businessintelligencesupport.”He believesthiswillhelpthemachievea uniquespaceintheindustry.Theyaim tobeidentifiedasoneofthemost prominentprovidersofmarketresearch aimedatenhancingthedevelopmentof theentireorganization.Theywantto beawell-knowncompanythat providesone-stopsolutionsforallthe researchrequirementsoftheirclients.

OurMission

TheirmissionatGQResearchisto givetheirclientsthehighestquality marketresearchanalysis.This quantitativeandin-depthanalysiswill helptheirclientsmakestrategic businessdecisionsandensurethatthe clienthassuccessintheirfuture endeavours.

OurValues

Kshitijfurthers, “We are a valuedriven organization, and we follow some core values strictly. These are Integrity and accountability, Client confidentiality and timely delivery of our reports. ”

CustomResearch

Clientresearchneedsaremultidimensionalindiscipline,and requirementsmayvaryaccordingtoan organization'sstrategicneeds.AtGQ Research,Kshitijandtheteambelieves thatMarketinformationisadrawn-out process.Itoughttobemodified consistentlytoensuretheperformance oftheessentialstrategicmarketing functions.

Theyhavedevotedgroupsofanalysts andtopicspecialistswhocentrearound explicitresearchfunctionstoensure theirclientsconsistentlygetinformed marketnumbers. “Our research services give spryness to suit a range of budgets, conveyance timetables and extent of exploration, ” hementions.

TheindustriescoveredbyGQ Researchinclude

•ITandTelecommunications

•ManufacturingandConstruction

•PharmaceuticalsandHealthcare

•SemiconductorandElectronics

•MedicalDevices

•ConsumersGoods

•FoodandBeverages

•EnergyandPower

•Automotive

•Agriculture

•Biotechnology

•OilandGas

•MediaandTechnology

•AerospaceandDefence

•Services,TravelandTourism

•Miscellaneous

•ChemicalsandMaterials

•BankingandFinance,andsoon.

LeadingbyExample

Asasampleofwhattheydo,Kshitij sharesthelatestreport(PublishedApril 2023)onGlobalElectricVehicles

BatteryMarketSize,Share,Growth& TrendsAnalysisbyProduct(Lithium

IonBattery,Ni-MhBattery,LeadAcid Battery,OtherBattery)byApplication

(Hev’S,Bev’S,Phev’S)andRegional Outlook,GrowthPotential&Forecast, 2023–2030.

Accordingtothereport,theglobal electricvehiclebatterymarketis highlycompetitive,withcompanies investingheavilyinresearchand developmenttostayaheadofthe competition.Themarketisexpectedto continuegrowinginthecomingyears, withincreasingdemandforelectric vehiclesandimprovementsinbattery technologydrivinggrowth.

Theotherkeyinsightsofthereport include,

• TheCOVID-19pandemichashad asignificantimpactontheglobal electricvehiclebatterymarket. Thepandemichasdisrupted supplychains,ledtotemporary factoryclosures,andresultedin reduceddemandforelectric vehicles.

• However,thepandemichasalso ledtoanincreasedfocuson sustainabletransportationanda renewedcommitmenttoreducing greenhousegasemissions.This hascreatednewopportunitiesfor theelectricvehiclebatterymarket asgovernmentsandbusinesses prioritizethetransitiontoelectric vehiclesaspartoftheirclimate changemitigationstrategies.

• TheAsia-Pacificregionisthe largestmarketforelectricvehicle batteries,withcountrieslike China,Japan,andSouthKorea leadingthewayinelectricvehicle productionandadoption.

• TheEuropeanUnionhasset ambitiousgoalsforreducing greenhousegasemissions,which isexpectedtodrivethedemand forelectricvehiclesandelectric vehiclebatteriesintheregion.

• TheNorthAmericanmarketfor electricvehiclesandelectric

vehiclebatteriesisexpectedto growrapidlyinthecomingyears, withtheUnitedStatesandCanada leadingthewayinelectricvehicle adoption.

• Otherregions,includingLatin America,theMiddleEast,and Africa,arealsoexpectedtosee growthintheelectricvehicle batterymarketaselectricvehicle adoptionincreases.

Allofthesearecrucialinformationthat canbeleveragedtotheirutmostbenefit byanyplayerneedingit.Togetthis andalltheothercompletereports, clickthelinkhttps://gqresearch.com/home-tocheck fortheindustry-specificreportand downloadthereportataffordable prices.Userscandownloadthereport forsingle,multiple,andcorporate users.Theycanalsorequestasample, makeanenquiry,checkdiscounts, speaktoanalysts,andrequestcustomization.

Forfurtherinformation,queriesor enquiry,onecanemailtheGQ Researchteamat

• Info@gqresearch.com,and Sales@gqresearch.com. Oryoucancall@+16146022897.

We at GQ Research also provide clients with standard and customized reports on the various markets in the world.

Right Search

Everybusinessorganizationthataimstosellits

productsorservices,needstocollectafirst-hand studyofthemarketaboutthetargetaudience, currentmarketsize,competitorswithexistingplayers, marketneedsandcurrentavailabilityoftheproposed product,costanalysis,distributionnetworkandmore.This in-depthstudyisknownasmarketresearch.

Athoroughmarketresearchgatherscompleteinformation fromthemarketthathelpsthebusinessorganizationsin planningtheirproducts/serviceofferingsanditsmarketing strategies.Ithelpsinidentifyingtherightdirectionforthe settingupoftheworkflowaccordingly.Marketresearchis animportantstepinenteringthemarkettowardseffective productpromotionandsuccessfulbusinessdevelopmentin thetargetareas.

UnderstandingtheImportanceofMarketResearch

a.CustomerInsights:Marketresearchhelpsbusinesses gainadeepunderstandingoftheirtargetcustomers.It allowscompaniestoidentifycustomerneeds,preferences, andpurchasingbehaviours.Bygatheringcustomerinsights, businessescantailortheirproducts,services,andmarketing strategiestomeetthespecificdemandsoftheirtarget market,leadingtoincreasedcustomersatisfactionand loyalty.

b.IdentifyingMarketOpportunities:Marketresearch helpsidentifyuntappedmarketopportunitiesandemerging trends.Byanalysingmarketdataandconsumerbehaviour, businessescanuncovernewniches,identifygapsinthe market,anddevelopinnovativesolutionstomeetevolving customerdemands.Thisenablesbusinessestostayaheadof thecompetitionandcapitalizeonpotentialgrowthareas.

AssessingCompetitors:Marketresearchprovidesvaluable informationaboutcompetitors'strategies,strengths,and weaknesses.Understandingthecompetitivelandscape allowsbusinessestopositionthemselveseffectively, differentiatetheirofferings,anddevelopcompetitive advantages.Bymonitoringcompetitors'activitiesand customerperceptions,businessescanadapttheirstrategies andofferingstogainacompetitiveedge.

d.MitigatingRisks:Marketresearchhelpsmitigate businessrisksbyprovidinginsightsintomarketdynamics, changingcustomerpreferences,andpotentialchallenges. Byconductingthoroughmarketresearch,businessescan makeinformeddecisions,identifypotentialrisks,and developcontingencyplanstomitigatethem.Thisproactive approachreducesthelikelihoodofcostlymistakesand enhancesbusinessresilience.

DifferentTypesofMarketResearchProcedures

a.SurveysandQuestionnaires:Surveysand questionnairesarepopularmethodsforgathering quantitativeandqualitativedata.Theyinvolvestructured

questionsandcanbeconductedthroughvariouschannels, includingonlinesurveys,telephoneinterviews,orin-person questionnaires.Surveyshelpgatherinformationabout customerpreferences,opinions,andbehaviours,providing valuableinsightsforproductdevelopment,marketing campaigns,andmarketsegmentation.

b.InterviewSessions:Interviewsinvolvedirect communicationwithindividualsorgroupstogatherindepthinsights.Theycanbeconductedface-to-face,overthe phone,orthroughvideoconferencing.

Interviewsallowbusinessestodelvedeeperintocustomers' thoughts,motivations,andexperiences,providingrich qualitativedata.Theyareparticularlyusefulfor understandingcomplexdecision-makingprocesses, gatheringfeedbackonproductsorservices,andexploring newmarketopportunities.

c.FocusGroups:Focusgroupsinvolvebringingtogethera smallgroupofindividualstoparticipateinaguided discussionfacilitatedbyamoderator.Thismethod encouragesopendialogueandprovidesqualitativeinsights intoparticipants'perceptions,preferences,andopinions. Focusgroupsareeffectiveforexploringnewproduct concepts,testingmarketingmessages,andgainingadeeper understandingofcustomerneedsandpreferences.

d.ObservationalResearch:Observationalresearch involvesobservingandrecordingconsumerbehaviourin real-time.Thiscanbedonethroughin-personobservation, videorecording,ortrackingdigitalinteractions. Observationalresearchprovidesvaluableinsightsinto consumerhabits,purchasingpatterns,andproductusage, helpingbusinessesunderstandcustomerbehaviourin naturalsettings.Itisparticularlyusefulforretail

environments,websiteusabilitytesting,andanalysing consumerinteractionswithphysicalproducts.

e.SecondaryResearch:Secondaryresearchinvolves gatheringinformationfromexistingsources,suchas industryreports,governmentpublications,academic studies,andonlinedatabases.Itprovidesvaluablemarket data,industrytrends,andcompetitoranalysiswithoutthe needforprimarydatacollection.Secondaryresearchis cost-effectiveandtime-efficient,providingafoundationfor furthermarketanalysisandstrategydevelopment.

f.DataAnalytics:Dataanalyticsinvolvesanalysinglarge setsofdatatouncoverpatterns,trends,andcorrelations.It utilizesadvancedstatisticaltechniquesandalgorithmsto extractmeaningfulinsightsfromstructuredand unstructureddatasources.Dataanalyticshelpsbusinesses makedata-drivendecisions,identifycustomersegments, optimizemarketingcampaigns,andforecastmarkettrends. Itisparticularlyusefulforanalysingcustomerbehaviour, predictingdemand,andenhancingoverallbusiness performance.

Marketresearchisanessentialtoolforbusinessestogaina competitiveedge,understandcustomerneeds,identify marketopportunities,andmakeinformeddecisions.By utilizingvariousmarketresearchproceduressuchas surveys,interviews,focusgroups,observationalresearch, secondaryresearch,anddataanalytics,businessescan gathervaluableinsightsforeffectivestrategicplanningand growth.Embracingmarketresearchasanintegralpartof businessoperationsallowscompaniestoadapttochanging marketdynamics,stayaheadofthecompetition,andmeet customerexpectationsinanever-evolvingmarketplace.

- KedarBorgaonkar

Infotech LLP Levitation

Unlocking Insights for Your Business Success through Design Thinking

Haveyoueverhadaburningquestionthatyoujust

couldn'tshake?Aproblemthatneededsolving, butyoudidn'tknowwheretostart?We'veallbeen there.Butwhathappenswhenyoufinallyfindtheanswers you'vebeensearchingfor?Howdoyouknowifthey'rethe rightones?

That'swhereresearchcomesin.Andifyou'rean entrepreneur,it'sacrucialstepintheprocess.But traditionalthinkingtellsusthatoncewe'vedonethe researchandfoundthesolution,it'stimetositback,relax, andenjoythefruitsofourlabor.Butintoday'severchanginglandscape,thatapproachjustdoesn'tcutit anymore.

MeetLevitationInfotechLLP,AResearch,Designand Developmentagency They'rebreakingthemoldwiththeir commitmenttoconstantmarketresearch,development,and innovation.Andthey'redoingitallwithonegoalinmind: toequipyourbusinesswiththemostdistinctivedigitaledge possible.

AnkitMishra,thefounderofLevitation,alongwithhis co-foundersandateamofindustryexperts,they'reona missiontodiscover,develop,anddeliverinnovativeand efficientproductdevelopmentandtechnologicalsolutions thatdrivebrandgrowthovertime.Andtheirfocusisn'tjust ontheproductsandservicestheyoffer.They'realso committedtopromotingahealthyworkculturefortheir customers,co-workers,affiliates,andpartners.

SowhatcanLevitationdoforyourbusiness?Accordingto Ankit,they'rededicatedtogivingyoutheverybestofa full-servicedigitalexperience,withastrongfocuson customer-centricsolutions.Andinanexclusiveinterview withInsightsSuccess,herevealedhowLevitation's360° research-drivendesignanddevelopmentagencycanhelp

propelyourbrandforwardandunlockinsightsthrough Designthinking

Ifyou'rereadytotakeyourbusinesstothenextlevel, Levitationisthewaytogo.Thehighlightsofthatexclusive interviewaregivenahead.

PleasedescribeLevitationInfotechLLPindetail.

Levitation isaresearch-firstTechnologycompanyfocusing onresearchandprovidingacomprehensiveecosystemfor businessestoscale.Itwasfoundedin2018byateamof expertsinResearchandtechnologywhohadthevisionto createacompanythatputsthecustomerfirstanduses technologytosimplifycomplexprocesses.

DesignthinkingisattheheartofeverythingLevitation does.Thiscustomer-centricapproachhasmadeitaleader intheindustry.Levitationplacesahighvalueon innovation,reflectedinitsproblem-solvingapproachand solutions.TheteamofexpertsatLevitationiscommittedto continuouslyenhancingthecustomerexperiencethrough ourtechnologyadvancementsandprocessflows. Levitation'secosystemforbusinessscalingcoversawide rangeofservices,includingresearch,design,and Development(softwaredevelopment,mobileapps& website).

Thegoalistoprovideacompleteandseamlessexperience forthecustomer,allowingbusinessestofocusongrowth andexpansion.Levitation'steamofexpertsconsistsof Researchers,Deepthinkers,Designers,Developers,and DesignThinkingprofessionalswhoworktogetherto provideinnovativesolutionstailoredtoeachclient'sunique needs.Thecompany'sdesignthinkingapproachensures thateachsolutionisfunctional,visuallyappealing,and user-friendly

Levitation's design thinking approach ensures that each solution is functional, visually appealing, and user-friendly.

Mr Ankit Mishra Founder Levitation Infotech LLP

Briefusaboutyourselfandshedsomelightonyour professionaltenure.

Asoneoftheco-founderofLevitationInfotechLLP,I amproudtohavelaunchedthisventurein2018alongside Mr.ShivankitKumarandMr AkashVerma.Rightfromthe beginning,Ihaveheldastrongbeliefinthepowerof researchandprocess,andIhaveworkedtoestablisha corporatecultureatLevitationthatprioritizesinnovation andresearch.

Inmyopinion,creatingacorporateculturethatencourages innovationiscriticaltoachievinglong-termsuccess.That's whyIamalwaysstrivingtoinspireourteamtothink outsidetheboxandtoseekoutnewandinnovative solutionstothechallengesweface.

Onequotethathasbeenparticularlyinspiringtomeisfrom hockeylegendWayneGretzky.Heoncesaid,"Weskateto wherethepuckisgoingtobe,notwhereithasbeen."This quoteencapsulatesourapproachatLevitation,andithas becomeourguidingmotto.Wearealwayslookingahead andanticipatingtheneedsofourclients,sothatwecanstay aheadofthecurveanddeliverexceptionalresults.

Levitationhasbecomethefirstagencyinitsspacetoscale businessesusingDesignThinking,afive-stepapproachto problem-solving.Myinitialworkexperiencewasinthe healthcareindustry,whereIidentifiedtechnologicaland marketingproblemsinthesector.Itledmetostart Levitationalongwithmyco-founderstoaddressthese issuesusinginnovativesolutions.Mybackgroundin healthcarehasprovidedmewiththeskillsandknowledge necessarytoidentifytheindustry'schallengesanddevelop practicalsolutionsthroughLevitation'sinnovative approach.Initsearlyyears,Levitationfocusedon healthcare,butnowweservemorethanfivesectors.

WhatUSPsmakeyoustandoutasaleadingMarket ResearchCompany?

Asaresearch-firstcompany,ourUSPsarecentredaround ourcommitmenttoprovidinghuman-centricsolutionsthat addvaluetoourclients.WeutilizeDesignThinkingto createinnovativesolutionsthataddressourclient'sspecific needs.Wetakeprideinourdedicationtoourcustomers, takingthetimetogetadeepcomprehensionoftheir companyandtheirtargetaudiencesothatwecancraft tailoredsolutionsthatworkforthem.OurResearchteam looksatthecustomer’sproblemfroma360-degreeviewto ensurewedon’tmissoutonanything.

Furthermore,theteammakesaresearchdesignanda hypothesisbeforestartingtheresearch.Basedonthe researchdesign,theydecidewhetheraqualitativeor quantitativeapproachisneeded.Oursolutionsaredesigned toaddvaluetoourclientsbyprovidinginsightsand recommendationsthatdrivebusinessgrowthandsuccess. Wefocusondeliveringactionableandmeasurableresults thatcanbeeasilyimplementedtocreaterealbusiness impact.

Whataretheimmersivebenefitsofyourservicestoyour clients?

Byputtingthecustomeratthecentreofourresearch processandempathymapping,weidentifykeypainpoints, desires,andmotivationsthatcanbeleveragedtodrive businesssuccess.Weutilizeahuman-centricapproachthat considerstheemotionalandbehaviouralaspectsofour client'scustomers.

Byunderstandingtheunderlyingmotivationsanddriversof humanbehaviour,wecandevelopsolutionsthatnotonly solveproblemsbutalsoconnectwithcustomersonadeeper level.

Beinganexperiencedleader,shareyouropiniononhow technologyistransformingtheresearchsectorandwhat advancementswecanexpectinthefuture.

Webelievethattechnologyhasalreadymadesignificant advancementsintheresearchsector.Wecanexpecteven moretransformativedevelopmentsinthefuture.These advancementswillmakeiteasierforresearcherstocollect andanalyzedata,gaininsightsintoconsumerbehaviour, andimprovetheaccuracyandreliabilityofresearch.

Onecentralareaofadvancementisautomationandartificial intelligence.Thesetwoaspectstransformtheresearch sectorbyautomatingmanydatacollectionandanalysis tasks.Itallowsresearcherstofocusonhigher-leveltasks, suchasinterpretingdataandmakingrecommendations.

Theriseofbigdatahasalsocreatednewopportunitiesfor researcherstogaininsightsintoconsumerbehaviourand preferences.Withthehelpofbigdataanalyticstools, researcherscanprocessandanalyzevastamountsofdata quicklyandefficiently.

AnotherareaofadvancementistheInternetofThings (IoT),whichisusedtocollectreal-timedatafromvarious sources,includingconsumerdevicesandsensors.

ItisreallyusefulinProductdevelopmentandcreatinga betteruserexperience.IoTsensorsallowresearchersto gathermoreaccurate,real-time,andup-to-dateinformation, whichcanbeusedtomakebetter-informeddecisions.

Whatwouldbeyouradvicetotheaspirantswillingto ventureintothemarketresearchniche?

Wewouldsay,please,gainastrongfoundationinresearch methodologies.Andstartwithoneindustryandexpand gradually.Researchisaverypainfulprocess.So,itis imperativenottobecomebiasedwhileconductingresearch. Stayingup-to-datewiththelatesttechnological advancementsisalsoimportantformarketresearchers.

Butthemostimportantthingistohaveacuriousandopenmindedapproach.Aspirantsshouldbewillingtoexplore newideas,challengeassumptions,andthinkcreativelyto findsolutionstocomplexproblems.

HowdoyouenvisionscalingLevitation’sscopeand offeringsinthefuture?

Weplantoexpandourscopeandofferingsbymoving towardcognitivemarketingandenterprisesoftware development.Toachievethis,extensiveresearchwillbe required.Therefore,weplantokeepDesignThinkingatthe heartofeverythingwedo.

Inaddition,Levitationplanstoinvestmoreintechnologyto improveitscapabilitiesandoffermoreadvancedservicesto itsclients.Bystayingup-to-datewiththelatesttrendsand technologies,Levitationcancontinuetoprovidehighqualityservicesandremaincompetitiveinthemarket.

Clients'ReviewsandTestimonials:

Ÿ TrigyaSingh,DigitalHead, CommunicationsAgency,5*Review: “Levitation marketing was very good with research. They understood my requirements properly.”

Ÿ NishchayChawla,BusinessHead,Creditech TechnologyPvtLtd,5*Review:“The team of Levitation takes feedback properly and implements it immediately.”

Ÿ SaundaryaJunjur,SalesExecutive,Wrist MenWatches,5*Review:“Their communication skills were very accurate.”

Ÿ ChanpreetSingh,Employee,Kaur’sKare HomoeopathicClinic,5*Review:“They workprofessionally.Ouroverallexperienceis good.”

Ÿ DevangiShah,ProcurementManager,TR Constructions,4.5*Review:“The most impressive was the design they created, which was unique and new to us.”

Formorereviews,pleasevisit https://clutch.co/profile/levitation#reviews

Awards:

Ÿ Clutch-TopMarketresearchcompany|India –2023.

Ÿ Clutch-TopMarketresearchcompany|Delhi –2023.

Ÿ TheMenifest–Top30MarketResearch CompanyinIndia–2022.

Ÿ ZenSuggest–BestUsabilityDesign–2022.

Ÿ TheMenifest–MostreviewedMarket researchcompanyinIndia–2022.

Ÿ GoodFirms–TopMarketResearchCompany –2021.

Characteristics of a Standard Market Research Organization and its Role in Supporting Various Industrial Sectors

Businessorganizationsambitiouslylookingforward

toexpandinginthemarketwiththeircurrentand newproductsneedstoanalysethemarketaboutits existingtrends,prevailingtrendsandcompetition,and severalotherfactors.Thesebasicdetailshelpinpreparing themarketingstrategyandoptimizetheproductreachwith greaterimpact.

Thoughitsoundssimple,butthemarketresearchprocessis veryspecificandvastinitsnatureduetotheseveral variablesinvolvedinitsprocedures.Henceitbecomes challengingfortheorganizationstoconductthemarket researchthemselvesthroughtheirinternalteams.Business organizationsconsultmarketresearchorganizationsthat supportintheentireprocessandobtainthecrucialdata requiredforthemarketingpurposes.Letsidentifythevital characteristicsofastandardmarketresearchorganization anditsroleintheindustrialsectors.

ExpertiseandExperience

Astandardmarketresearchorganizationexhibitsahigh levelofexpertiseandexperienceinthefield.Theyhavea teamofskilledprofessionalswithin-depthknowledgeof researchmethodologies,dataanalysistechniques,and industrytrends.Theseexpertspossessastrong understandingofvariousmarketresearchapproaches, includingquantitativeandqualitativemethods,andcan tailorresearchdesigntomeetspecificclientneeds.

Theirexperienceallowsthemtoasktherightquestions, identifyrelevantdatasources,andinterpretresearch

findingsaccurately.Theystayupdatedwiththelatest marketresearchtechniques,tools,andtechnologies, ensuringtheuseofbestpracticesindatacollection, analysis,andreporting.

RobustMethodologyandQualityAssurance

Modernmarketresearchorganizationsfollowarobust methodologytoensurethereliabilityandvalidityof researchfindings.Theyemploysystematicapproachesin designingsurveys,interviews,focusgroups,or observationalstudies,adheringtoindustrystandardsand bestpractices.Rigorousmethodologiesenablethemto collecthigh-qualitydatathatreflectsthetargetpopulation andyieldsactionableinsights.

Qualityassuranceisacornerstoneofastandardmarket researchorganization.Theyimplementrigorouschecksand balancesateverystageoftheresearchprocesstomaintain dataaccuracyandintegrity Thisincludesensuringproper samplingtechniques,dataverification,andthorough analysistoeliminatebiasandenhancethereliabilityof results.

EthicalStandardsandConfidentiality

Ethicsandconfidentialityareparamountinmarketresearch. Professionalmarketresearchorganizationsadheretostrict ethicalguidelines,suchastheICC/ESOMARInternational CodeonMarket,Opinion,andSocialResearchandData Analytics.Theyprioritizerespondentprivacyandinformed consent,ensuringthatpersonalinformationremains confidentialandresearchparticipantsaretreatedwith respect.

Moreover,theycomplywithapplicabledataprotection regulations,suchasGDPR(GeneralDataProtection Regulation)andCCPA(CaliforniaConsumerPrivacyAct), whenhandlingandstoringsensitivedata.Confidentiality agreementsareinplacetoprotectclientinformationand maintainstrictdatasecuritymeasures.

CustomizedApproachandClientCollaboration

Today’sadvancedmarketresearchorganizationunderstands thateveryclientisunique,withspecificresearchobjectives andchallenges.Theyadoptacustomizedapproach, tailoringresearchmethodologiesandtechniquestomeet clientrequirements.Bycloselycollaboratingwithclients, theygainadeepunderstandingoftheirbusinessgoals, targetaudience,anddesiredoutcomes.

Clientcollaborationextendsbeyondprojectinitiation.A standardmarketresearchorganizationmaintainsopen communicationchannelsthroughouttheresearchprocess, seekingclientinputandfeedbacktoensurealignmentwith objectives.Theyprovideregularupdatesonresearch progress,shareinterimfindings,andinvolveclientsinthe interpretationandanalysisofresults.

DataAnalysisandActionableInsights

Professionalmarketresearchcompaniesexcelindata analysisandinterpretation.Theypossessadvanceddata analysiscapabilitiesandemploystatisticaltechniquesto derivemeaningfulinsightsfromrawdata.Skilledanalysts transformcomplexdatasetsintoclearandconcisereports, charts,andvisualizationsthateffectivelycommunicate researchfindings.

Furthermore,theygobeyondreportingdataandprovide actionableinsightsthathelpclientsmakeinformed decisions.Theyinterpretresearchfindingsinthecontextof businessobjectives,markettrends,andindustry benchmarks,providingrecommendationsandstrategic guidance.

ContinuousLearningandInnovation

Thestandardmarketresearchcompaniesembraceaculture ofcontinuouslearningandinnovation.Theyinvestin ongoingtrainingandprofessionaldevelopmenttostayat theforefrontofmarketresearchpractices.Bystaying updatedonemergingtechnologiesandmethodologies,they offerinnovativeresearchsolutionstoaddressevolving clientneeds.

Additionally,theyactivelyparticipateinindustry conferences,workshops,andresearchforumstoexpand theirknowledge,exchangeideas,andfostercollaboration withothermarketresearchprofessionals.

Choosingastandardmarketresearchorganizationisvital forbusinessesseekingreliableinsightstodrivedecisionmaking.Organizationswithexpertise,robust methodologies,ethicalstandards,clientcollaboration,data analysiscapabilities,andacommitmenttocontinuous learningarewell-equippedtodeliverhigh-qualityresearch. Bypartneringwithsuchorganizations,businessescan leveragethepowerofmarketresearchtogainacompetitive advantage,uncovernewopportunities,andachievelongtermsuccessintoday'sdynamicbusinesslandscape.

- KedarBorgaonkar

SPER SPER Market Research

Epitome of Cohesiveness and Excellence

Dr Upendra Nagaich | Chief Executive Officer (CEO)

TheMostPromisingMarketResearchCompanies-2023

Marketresearchisavailableasaservicetohelp anycompany,serviceprovider,individual,or organisationmakebetter,moreinformed decisions.Themoreresearchisembeddedinafirm’s strategicplans;thebetterequippeditistodealwiththe changingenvironmentwithinwhichitoperates.It’svitally importanttoadoptan‘eye’swideopen’approachtoany marketresearchproject,whichiswhyit’softenadvisedto workwithamarketresearchagencytoensurecompletely unbiasedreporting.

Marketresearchcanrevealpossibleshortcomingsinyour productorservicesthat,ifremedied,wouldallowyouto appealtomorecustomersandimprovecustomer satisfaction.Youmayalsodiscoveropportunitiesforaddons,productbundles,orotherupsellsthatappealto customers’preferencesandhelpyouincreaseprofits. Leveragethedataprocuredthroughmarketresearchto propelyourcompanytosuccessinvariousways;SPER MarketResearchhasbeenaleadingnameinproviding comprehensiveresearchsolutionstoclientsacrossvarious industries.

Withateamofexperiencedresearchers,SPERMarket Researchoffersawiderangeofresearchservices,including datacollection,clinicianprofiling,keyopinionleader analysis,customisedresearch,indication-wisepipeline analysis,opinionandperceptioninsights,competitive landscapeanalysis,market-entry,sizing&forecasting, branding,satisfactionandloyaltyresearch,behaviourusage &attitude,industryanalysis,pricingresearchandusability testing.

SPERMarketResearchisaglobalmarketintelligenceand consultingcompanyspecialisingin pharmaceutical/Healthcare,BusinesstoBusinessresearch (B2B),Nutraceuticals,Food&beverage,chemical, InformationTechnology,andmanyothers.

Thecompany'sresearchsolutionsaretailoredtoeach client’sneeds,ensuringtheyreceiveaccurateandrelevant insightstoinformtheirdecision-makingprocesses.SPER MarketResearchprovideshigh-qualityresearchsolutions thathelpbusinessesmakeinformeddecisionsandstay aheadofthecompetition.

InaninterviewwithInsightsSuccess,SPER’sFounderand Director,DrUpendraNagaich,sharesvaluablefacts highlightingthesignificanceofSPER’sservicesinthe marketresearchspace!

Below are the excerpts from the interview:

DrNagaich,whataretheUSPsthatmakeSPERMarket ResearchstandoutasaleadingMarketResearch Company?

Someoftheuniquesellingpropositions(USPs)thatcan makeSPERmarketresearchcompanystandoutare: Breadthanddepthofexpertise:Asaleadingmarket researchcompany,wehaveexpertiseinvariousfields, enablingustoprovidecustomisedresearchsolutionsto clientsacrossdifferentindustries.

Researchmethodologies:Weofferarangeofresearch methodologies,includingquantitativeandqualitative research,in-depthinterviews,onlinesurveys,focusgroups, CATI,CAPI,CAWI,PAPI,secondaryresearch,social media,analyticsandmore,whichprovidesourclientswith acomprehensiveunderstandingoftheirtargetmarket.

Timelinessandefficiency:SPERMarketResearchdelivers researchresultswithinaquickturnaroundtimeandcan helpclientsmakeinformeddecisionsfaster

Globalreach:Ourinternationalresearchservicesinclude datacollection,cliniciansprofiling,keyopinionleader analysis,customisedresearch,indication-wisepipeline analysis,opinionandperceptioninsights,competitive landscapeanalysis,market-entry,sizing&forecasting, branding,satisfactionandloyaltyresearch,behaviourusage &attitude,industryanalysis,pricingresearchandusability testing.

Wealsoprovideclientswithinsightsintointernational marketsandhelpthemexpandtheirbusinesstonew regions.Customer-centricapproach:SPERMarket Researchplacescustomersatisfactionattheforefrontofits operationsbyunderstandingitsclient’sneedsand deliveringresearchsolutionstailoredtotheirspecific requirements.

Whataretheimmersivebenefitsoftheservicesthatyou providetoyourclients?

SPERMarketResearchhasservedover20industries,with coreofferingsinPharmaceutical/Healthcare,Businessto Businessresearch(B2B),Nutraceuticals,Food& Beverages,Chemical,InformationTechnologyandother industries.

•Ourcompanycanprovidetailoredreportscoveringawide rangeofmarketstomeetyourspecificneeds.

•Withourteamofexperiencedanddynamicresearchers, wespecializeinconductingnicheresearchthatyields valuableinsightsforourclients.

•Wearededicatedtodeliveringprecisemarketintelligence, enablingourclientstomakeinformed,data-driven decisions.

•AtSPERResearch,wearecommittedtoprovidingour esteemedclientswithtop-qualitymarketresearchreports, andwestrivetoofferinnovativesolutionsthatmeettheir uniquerequirements.

Beinganexperiencedleader,sharewithusyouropinion onhowtechnologyistransformingtheresearchsector andwhatadvancementscanweexpectinthefuture?

Theresearchsectorhasalreadyundergonesignificant transformationsduetotechnologyandwillcontinuetodo sointhefuture.Technologyishelpingresearcherscollect andanalysedatafromvarioussourcessuchassocialmedia, webanalytics,andonlinesurveys,providingvaluable insightsintoconsumerbehaviourandmarkettrends.

AIandMachineLearningtechnologiesareautomatingdata analysisandenablingresearcherstoprocessvastamounts ofdataaccuratelyandefficiently,detectingpatternsand correlationsthatmightbedifficulttoidentifythrough traditionalresearchmethods.

VirtualandAugmentedRealitytechnologiescreate immersiveexperiencesthatcanbeusedtotestproduct concepts,packagingdesigns,andothermarketingmaterials. Additionally,Blockchaintechnologyisimprovingdata securityandtransparencybyprovidingatamper-proof recordofresearchfindings.

Lookingforward,wecanexpectfurtheradvancementsin theintegrationofAIandmachinelearningtechnologiesinto researchprocesses,increaseduseofvirtualandaugmented realitytechnologiesinproducttestinganddesign,more automationfortaskssuchasdatacollectionandanalysis, andmoresophisticateddatavisualisationtoolstopresent datamoreinteractivelyandcompellingly.

Additionally,furtherdevelopmentsinblockchain technologywillcontinuetoimprovedatasecurityand transparencyintheresearchsector.Insummary,technology

isbringingsignificantinnovationstotheresearchsector, enablingresearcherstocollectandanalyzedatamore accuratelyandefficiently,andprovidingvaluableinsights intoconsumerbehaviourandmarkettrends.

Whatwouldbeyouradvicetotheaspirantswhoare willingtoventureintothefieldofmarketresearch niche?

Manyaspirantsareinterestedinpursuingacareerinmarket researchandjoiningSPERMarketResearchasanintern, andherearesomethatweadvisethemduringtheirperiod: Developastrongfoundationinresearchmethodology.To designandconductstudieseffectively,it’simportantto haveasolidunderstandingofresearchmethodology,which involvesawiderangeoftechniquesandmethods,including surveys,focusgroups,statisticalanalysis,anddata visualisation.

Stayuptodatewithindustrytrendsandtechnology:The marketresearchindustryisconstantlyevolving,soit's crucialtokeepupwiththelatesttrendsandtechnologiesto staycompetitive.Youcandothisbyreadingindustry publications,attendingconferencesandevents,andkeeping yourskillsuptodate.

Buildadiverseskillset:Marketresearchrequiresawide rangeofskills,suchasdataanalysis,reportwriting,project management,andcommunication.Developingadiverse skillsetcanenableyoutoworkonvariousprojectsand withdifferentclients.

Networkwithotherprofessionals:Buildingrelationships withothermarketresearchprofessionalscanprovide valuableinsightsandopportunities.Youcanattendindustry eventsandjoinrelevantprofessionalassociationstoexpand yournetwork.

“

SPER Market Research provides high-quality research solutions that help businesses make informed decisions and stay ahead of the competition.

Beadaptableandflexible:Marketresearchprojectscanbe complexandchallenging,soyourapproachmustbe versatileandflexible.Bewillingtopivotyourstrategyand adjustyourmethodstoachievethebestresultsforyour clients.

Keeptheclient'sobjectivesinmind:Marketresearchaims tohelpclientsmakeinformeddecisions.Therefore,it's importanttoremembertheirobjectivesthroughoutthe researchprocesstoensurethatyourfindingsand recommendationsarerelevantandactionable.

HowdoyouenvisionscalingtheCompany’sscopeand offeringsinfuture?

WemayscaleSPERinfuturebydiversifyingitsservice offerings.Forexample,offeringmoremarketsegmentation, competitiveanalysis,orcustomersatisfactionsurveyscan helpthecompanyattractnewclientsandexpandits customerbase.

Further,wecanexpanditsgeographicreach.Thiscould involveopeningnewofficesindifferentregionsorcountries orpartneringwithothermarketresearchfirmsinother locations.

Astechnologyadvances,newopportunitiesforcompanies emerge.EmbracingnewtechnologieslikeAI,machine learning,anddatavisualisationcanenablecompaniesto conductresearchfasterandmoreaccuratelyandprovide morevaluableinsightstoclients.

Finally,fosteringacultureofinnovationcanhelpustostay aheadofthecurveandcontinuetoprovidevaluableinsights toclients.Encouragingemployeestoexperimentwithnew approachesandtechnologies,andinvestinginR&D,can helpthecompanydevelopnewservicesandcapabilities thatdifferentiateitfromthecompetition.

IconofRecognition

Ÿ SPER Market Research has been awarded as “World Most Trusted Market Research and Data Analytics Companies”byIndustryWired

Ÿ SPERMarketResearchhasbeenawardedasoneof“The 100mostdisruptivecompaniestowatchin2022.”

Ÿ SPERMarketResearchhasbeenawardedas“India’s10 most leading market research company” by Insights Success

DrUpendraNagaichisanaccomplishedhealthcare researchleaderwhohasablendofconsultingand operationalexperience.Heisaseasonedbusinessleader withasuccessfultrackrecordofworkinginthehealthcare andtechnologyindustry,achievingsignificantprofitability goals,anddrivingincreasedrevenuefororganisationsfrom thegrassrootslevel.Hehasfiled13Indianpatents, publishedmorethan160high-qualitypapersin internationalandnationaljournals,andpresentedpapersat variousnationalandinternationalconferencesand seminars.

Additionally,hehaseditedahandbookon“Handbookof ResearchonAdvancedPharmaceutics”publishedbyCRC Press,ATaylor&Francis,UnitedKingdom.DrNagaich hasguided04thesesofPhDand51thesesofM.Pharm.He isalsoontheadvisoryboardofseveralNationalIndustry ForumsonHealthcare&Technologyandactivelypromotes innovationacrosstheindustry.

DrUpendraNagaichhasreceivedmanyprestigiousawards suchastheGlobalBusinessLeaderoftheYearAward,100 MostImpactfulHealthcareLeaders-GlobalListingat WorldHealth&WellnessCongress,YoungScientistAward, AwardofExcellenceinPharmacy,YoungResearch PharmacistAward,andYoungPerformerAward.

DrNagaichservesastheNationalSecretaryoftheSociety ofPharmaceuticalEducation&Research[SPER],India; beforethat,hewasthe Editor-in-Chief oftheJournalof AdvancedPharmaceuticalTechnology&Research [JAPTR]for13years.

ACoherentLeader